Online Advertising in the UK
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June 7, 2010 ANALYSIS of the FTC's DECISION NOT to BLOCK
June 7, 2010 ANALYSIS OF THE FTC’S DECISION NOT TO BLOCK GOOGLE’S ACQUISITION OF ADMOB Randy Stutz and Richard Brunell* Introduction On May 21, 2010, after months of investigation, the Federal Trade Commission (FTC) announced that it would not challenge Google’s $750 million acquisition of AdMob, a mobile advertising network and mobile ad solutions and services provider.1 In this white paper, we present AAI’s analysis of the FTC’s decision. The FTC found that, but for recent developments concerning Apple, the acquisition “appeared likely to lead to a substantial lessening of competition in violation of Section 7 of the Clayton Act.” According to the FTC, Google and AdMob “currently are the two leading mobile advertising networks, and the Commission was concerned about the loss of head-to-head competition between them.” The companies “generate the most revenue among mobile advertising networks, and both companies are particularly strong in … performance ad networks,” i.e. those networks that sell advertising by auction on a “per click” or other direct response basis. Without necessarily defining a relevant market, the Commission apparently saw a likelihood of unilateral anticompetitive effects, as it found “each of the merging parties viewed the other as its primary competitor, and that each firm made business decisions in direct response to this perceived competitive threat.” Yet, Apple’s acquisition of the third largest mobile ad network, Quattro Wireless, in December 2009, and its introduction of its own mobile advertising network, iAd, as part of its iPhone applications package, convinced the FTC that the anticompetitive effects of the acquisition “should [be] mitigate[d].” The Commission “ha[d] reason to believe that Apple * Randy Stutz is a Research Fellow and Richard Brunell is the Director of Legal Advocacy of the American Antitrust Institute (AAI), a non-profit research and advocacy organization devoted to advancing the role of competition in the economy, protecting consumers, and sustaining the vitality of the antitrust laws. -
July 23, 2020 the Honorable William P. Barr Attorney General United
July 23, 2020 The Honorable William P. Barr Attorney General United States Department of Justice 950 Pennsylvania Avenue, NW Washington, DC 20530 Dear Attorney General Barr: We write to raise serious concerns regarding Google LLC’s (Google) proposed acquisition of Fitbit, Inc. (Fitbit).1 We are aware that the Antitrust Division of the Department of Justice is investigating this transaction and has issued a Second Request to gather additional information about the acquisition’s potential effects on competition.2 Amid reports that Google is offering modest, short-term concessions to overseas enforcers to avoid a full-scale investigation of the transaction in Europe,3 we write to urge the Division to continue with its efforts to conduct a thorough and comprehensive review of this proposed merger and to take any and all enforcement action warranted by the law and the evidence. It is no exaggeration to say that Google is under intense antitrust scrutiny across the globe. As you know, the company has been under investigation for potential anticompetitive conduct across a number of product markets by the Department and numerous state attorneys general, as well as by a number of foreign competition enforcers, some of which are also reviewing the proposed Fitbit acquisition. Competition concerns about Google are widespread and bipartisan. Against this backdrop, in November 2019, Google announced its proposed acquisition of Fitbit for $2.1 billion, a staggering 71 percent premium over Fitbit’s pre-announcement stock price.4 Fitbit—which makes wearable technology devices, such as smartwatches and fitness trackers— has more than 28 million active users submitting sensitive location and health data to the company. -
Google Ad Tech
Yaletap University Thurman Arnold Project Digital Platform Theories of Harm Paper Series: 4 Report on Google’s Conduct in Advertising Technology May 2020 Lissa Kryska Patrick Monaghan I. Introduction Traditional advertisements appear in newspapers and magazines, on television and the radio, and on daily commutes through highway billboards and public transportation signage. Digital ads, while similar, are powerful because they are tailored to suit individual interests and go with us everywhere: the bookshelf you thought about buying two days ago can follow you through your favorite newspaper, social media feed, and your cousin’s recipe blog. Digital ads also display in internet search results, email inboxes, and video content, making them truly ubiquitous. Just as with a full-page magazine ad, publishers rely on the revenues generated by selling this ad space, and the advertiser relies on a portion of prospective customers clicking through to finally buy that bookshelf. Like any market, digital advertising requires the matching of buyers (advertisers) and sellers (publishers), and the intermediaries facilitating such matches have more to gain every year: A PwC report estimated that revenues for internet advertising totaled $57.9 billion for 2019 Q1 and Q2, up 17% over the same half-year period in 2018.1 Google is the dominant player among these intermediaries, estimated to have netted 73% of US search ad spending2 and 37% of total US digital ad spending3 in 2019. Such market concentration prompts reasonable questions about whether customers are losing out on some combination of price, quality, and innovation. This report will review the significant 1 PricewaterhouseCoopers for IAB (October 2019), Internet Advertising Revenue Report: 2019 First Six Months Results, p.2. -
Privacy Policy Interpretation and Definitions
Privacy Policy This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You. We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy. Interpretation and Definitions Interpretation The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural. Definitions For the purposes of this Privacy Policy: • You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable. Under GDPR (General Data Protection Regulation), You can be referred to as the Data Subject or as the User as you are the individual using the Service. • Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Adventure City Inc., 1238 S. BEACH BLVD., SUITE E. For the purpose of the GDPR, the Company is the Data Controller. • Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority. • Account means a unique account created for You to access our Service or parts of our Service. -
If Google Is a 'Bad' Monopoly, What Should Be Done?
If Google Is A 'Bad' Monopoly, What Should Be Done? Google Inc. is currently subject to antitrust investigations by state attorneys general in the United States, as well as antitrust authorities in the European Union. Google and its allies have mounted a vigorous public defense, arguing that Google’s activity should be immune from antitrust scrutiny or that imposing a remedy on Google would transform antitrust enforcers into some kind of undesirable “software regulatory agency,” which would threaten innovation in the Internet. These arguments are reminiscent of the claims made 20 years ago that antitrust analysis was too outdated to apply to high-tech industries. That argument was rejected then, and it should be rejected now. Exclusionary conduct by a dominant firm can distort fair competition in high-tech markets, Samuel Miller just as in more traditional markets. Antitrust remedies can, and should, be imposed to make sure that a dominant company does not improperly keep rivals out of its markets or improperly strengthen its dominant position, to the detriment of consumers and innovation. EU Competition Commissioner Joaquin Almunia rejected Google’s original proposals to resolve claims of anti-competitive conduct in July 2013, and is currently considering a revised proposal submitted by Google. So what remedy proposals would make sense? This article will outline potential antitrust remedies that may appropriately be imposed upon Google, assuming antitrust authorities or courts determine that Google has violated the antitrust laws. What Is an Illegal Monopoly? A company violates Section 2 of the Sherman Act when it acquires or maintains or “monopoly power” in a relevant market by “exclusionary” conduct. -
Mobile Developer's Guide to the Galaxy
Don’t Panic MOBILE DEVELOPER’S GUIDE TO THE GALAXY U PD A TE D & EX TE ND 12th ED EDITION published by: Services and Tools for All Mobile Platforms Enough Software GmbH + Co. KG Sögestrasse 70 28195 Bremen Germany www.enough.de Please send your feedback, questions or sponsorship requests to: [email protected] Follow us on Twitter: @enoughsoftware 12th Edition February 2013 This Developer Guide is licensed under the Creative Commons Some Rights Reserved License. Editors: Marco Tabor (Enough Software) Julian Harty Izabella Balce Art Direction and Design by Andrej Balaz (Enough Software) Mobile Developer’s Guide Contents I Prologue 1 The Galaxy of Mobile: An Introduction 1 Topology: Form Factors and Usage Patterns 2 Star Formation: Creating a Mobile Service 6 The Universe of Mobile Operating Systems 12 About Time and Space 12 Lost in Space 14 Conceptional Design For Mobile 14 Capturing The Idea 16 Designing User Experience 22 Android 22 The Ecosystem 24 Prerequisites 25 Implementation 28 Testing 30 Building 30 Signing 31 Distribution 32 Monetization 34 BlackBerry Java Apps 34 The Ecosystem 35 Prerequisites 36 Implementation 38 Testing 39 Signing 39 Distribution 40 Learn More 42 BlackBerry 10 42 The Ecosystem 43 Development 51 Testing 51 Signing 52 Distribution 54 iOS 54 The Ecosystem 55 Technology Overview 57 Testing & Debugging 59 Learn More 62 Java ME (J2ME) 62 The Ecosystem 63 Prerequisites 64 Implementation 67 Testing 68 Porting 70 Signing 71 Distribution 72 Learn More 4 75 Windows Phone 75 The Ecosystem 76 Implementation 82 Testing -
GOOGLE ADVERTISING TOOLS (FORMERLY DOUBLECLICK) OVERVIEW Last Updated October 1, 2019
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In the Common Pleas Court Delaware County, Ohio Civil Division
IN THE COMMON PLEAS COURT DELAWARE COUNTY, OHIO CIVIL DIVISION STATE OF OHIO ex rel. DAVE YOST, OHIO ATTORNEY GENERAL, Case No. 21 CV H________________ 30 East Broad St. Columbus, OH 43215 Plaintiff, JUDGE ___________________ v. GOOGLE LLC 1600 Amphitheatre Parkway COMPLAINT FOR Mountain View, CA 94043 DECLARATORY JUDGMENT AND INJUNCTIVE RELIEF Also Serve: Google LLC c/o Corporation Service Co. 50 W. Broad St., Ste. 1330 Columbus OH 43215 Defendant. Plaintiff, the State of Ohio, by and through its Attorney General, Dave Yost, (hereinafter “Ohio” or “the State”), upon personal knowledge as to its own acts and beliefs, and upon information and belief as to all matters based upon the investigation by counsel, brings this action seeking declaratory and injunctive relief against Google LLC (“Google” or “Defendant”), alleges as follows: I. INTRODUCTION The vast majority of Ohioans use the internet. And nearly all of those who do use Google Search. Google is so ubiquitous that its name has become a verb. A person does not have to sign a contract, buy a specific device, or pay a fee to use Good Search. Google provides its CLERK OF COURTS - DELAWARE COUNTY, OH - COMMON PLEAS COURT 21 CV H 06 0274 - SCHUCK, JAMES P. FILED: 06/08/2021 09:05 AM search services indiscriminately to the public. To use Google Search, all you have to do is type, click and wait. Primarily, users seek “organic search results”, which, per Google’s website, “[a] free listing in Google Search that appears because it's relevant to someone’s search terms.” In lieu of charging a fee, Google collects user data, which it monetizes in various ways—primarily via selling targeted advertisements. -
Google's March 2021 Announcement
ACXIOM POINT OF VIEW GOOGLE’S MARCH 2021 ANNOUNCEMENT WHAT YOU NEED TO KNOW EXECUTIVE SUMMARY When Google speaks, everyone listens. It owns over 60% of browser market share and over 29% of the U.S. digital ad revenue.1, 2 Any change that Google makes to its Chrome browser will likely impact all advertisers, publishers and adtech vendors that depend on the internet as a way to make money. Just the facts. 1. What did Google say on March 3? • The company reiterated that third-party cookies will go away on Chrome in March 2022. • Google will not build alternate user-based identifiers to track individuals, nor use them in its products. • As part of Chrome’s Privacy Sandbox proposals, different APIs will be used for different use cases. FLoC (Interest-based targeting), Fledge (Remarketing), and Conversions API (Measurement use cases} are three out of the nine APIs that will be available. All data will be aggregated and no longer used to track and target users at the individual user level. Per Google’s announcement, we have one year to prepare for a world without third-party cookies. While we’ve all known this was coming, we really didn’t know when. Now you can set your countdown timer to March 2022. Google has also clarified that there will be no alternate identifiers used in Google products. In a blog post, David Temkin, Google’s Director of Product Management, made it clear Google would be curbing any attempt by third-party intermediaries to track individuals across sites as they browse the internet. -
US Department of Health and Human Services
US Department of Health and Human Services Third Party Websites and Applications Privacy Impact Assessment Date Signed: May 09, 2018 OPDIV: CMS Name: GOOGLE ADVERTISING SERVICES – DoubleClick, AdWords, AdMob TPWA Unique Identifier: T-5775483-419703 Is this a new TPWA? Yes Will the use of a third-party Website or application create a new or modify an existing HHS/OPDIV System of Records Notice (SORN) under the Privacy Act? No If SORN is not yet published, identify plans to put one in place. Not applicable. Will the use of a third-party Website or application create an information collection subject to OMB clearance under the Paperwork Reduction Act (PRA)? No Indicate the OMB approval number expiration date (or describe the plans to obtain OMB clearance). N/A. Describe the plans to obtain OMB clearance. N/A. Does the third-party Website or application contain Federal Records? No Describe the specific purpose for the OPDIV use of the third-party Website or application: Google Advertising Services consisting of, DoubleClick, AdWords, and AdMob deliver digital advertising on third-party websites in order to reach new users and provide information to previous visitors to Centers for Medicare & Medicaid Services (CMS) websites. This outreach helps inform consumers about the variety of services CMS offers. Google advertising services consists of the following: DoubleClick collects information about consumer behavior on websites across the Internet including CMS websites, using technology such as cookies. Cookies capture data such as date and time of web browsing, IP address, browser type, and operating system type, tracked by an alphanumeric identifier. -
Application Development in Android
ISSN (Online) : 2278-1021 ISSN (Print) : 2319-5940 International Journal of Advanced Research in Computer and Communication Engineering Vol. 3, Issue 6, June 2014 Application Development in Android Sana1, Dr. Ravindra kumar2 Department of Computer Engineering, Al-Falah School of Engineering & Technology, Haryana, India1 Ex-Director General, VGI Dadri2 Abstract: Apps are usually available through application distribution platforms. Android came in the world with a boom and has given a new era of technology. A new application is provided as instance to illustrate the basic working processes of Android application components. A guidance to understand the operation mechanism of Android applications and to develop an application on Android platform is described in this paper. Keywords: Dalvik virtual machine; Framework; Activity;Linux kernal I. INTRODUCTION Android is an operating system based on the Linux kernel, ―lines and circles.‖ This approach to application and designed primarily for touch screen mobile devices development helps you see the big picture—how the such as smart phones and tablet computers. Initially components fit together and how it all makes sense. developed by Android, Inc, which Google backed financially and later bought in 2005. Android‖ is the 1. Activities package of software used in the mobile devices. It is a An activity is usually a single screen that the user sees on comprehensive operating environment which is released the device at one time. An application typically has on Nov 12, 2007 by the open Handset alliance of Google, multiple activities, and the user flips back and forth among a consortium of hardware, software, and them. As such, activities are the most visible part of your telecommunication companies devoted to advancing open application. -
Universal App Campaigns Deliver 130% of Download Volume Target for KCB’S Mobile Banking App
Case Study | KCB Group Universal App Campaigns deliver 130% of download volume target for KCB’s mobile banking app KCB Group is the largest financial Institution by assets in East Africa, serving over About KCB Group 9.7 million customers across Kenya, Uganda, Tanzania, South Sudan, Rwanda, • One of Kenya’s leading banks Burundi and Ethiopia. Recognising mobile technology as the future of banking in • Operating across seven African countries Africa, KCB launched its app in January 2015, offering a comprehensive mobile Goals banking solution. • Raise awareness about KCB mobile banking The KCB mobile app allows all consumers – including those who are not part of the app among customers and non-customers formal financial system – to get cheap and quick access to financial services. Non- • Boost app downloads at $1.50 target cost per customers can open an account without the need to travel to a physical branch, install (CPI) and existing customers can transfer cash, manage cards, and apply for loans in an Approach easy and secure way. The app quickly became an effective product selling channel, • Ran mobile app install campaigns across and promotion of the KCB mobile app was crucial in acquiring new customers and search and display driving long-term loyalty. • Took advantage of Android Codeless Install tracking To raise awareness and drive downloads of the Android app at scale, KCB Group, • Launched Universal App Campaigns for their agency Squad Digital and Google specialists partnered together to build a increased scale and efficiency holistic and cost-effective app strategy. The first step was to align around KCB’s goal to generate at least 30,000 downloads at a cost per install of $1.50.