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Sponsorship in Action 2019 by the Numbers

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Sponsorship in Action 2019 by the Numbers SPONSORSHIP IN ACTION 2019 BY THE NUMBERS How does your support help the Fair, the community, the county, the children? Take a look inside to learn more. CONTENTS » 3 INNOVATIONS IN SPONSORSHIPS... » 4 2019 BY THE NUMBERS The GFF’s 2020 theme is » 7 2019 AWARDS Farm Fresh Fun » 8 AG. ED. PROGRAMS/EXHIBITS/ACTIVITIES Lettuce Turnip the Beet, and it’s gonna be kind of a big dill, » 14 EQUINE DEPARTMENT but romaine calm and carrot on, we’re rooting for you! » 16 GRANDSTAND EVENTS Shucks that got corny! » 18 BUILDING/PARKING LOT/GATE SPONSORS GFF’s 2019 theme: City Streets, Country Roads » 20 SUPPORT & SERVICES Together, We’re Growing Places introduced us to Jack, » 21 SPONSOR BANNERS IN ACTION the spokes-donkey for our Jack Pass Promotion! » 22 OUR SPONSORS A GREAT deal at $30, that doubled sales of what was the Mega Pass. IT’S THE BEST DEAL FOR CARNIVAL RIDES! On Sale Now! September 18-26, 2020 Awesome ride!! We can ride I wanna all day! We have * go again!!! Jack Passes! gffair.com/tickets 2 SPONSORSHIP IN ACTION INNOVATIONS IN SPONSORSHIPS... ...AT THE GREAT FREDERICK FAIR ARE MAKING A HUGE IMPACT. Our sponsorships continue to evolve into partnerships, where sponsors are not only investing directly into the support of our Agricultural Education Exhibits and Programs, but are also making improvements to the areas that they sponsor. Buildings are being painted and sponsored areas are being renovated or rebuilt. Assets like signage are doubling as sun shades that carry the sponsor’s brand and provide a valuable function for the kids, their animals and fairgoers alike. Signage is also creating dramatic photo backdrops, providing information about agricultural industries or educational facts about breeds or biproducts. These sponsorships are creating a great environment for our guests and exhibitors. Many of these sponsored areas are a hub for fair activities and a point of interest for events throughout the year. YOUR SPONSORSHIP DOLLARS ARE BEING WELL SPENT AND MAKING A TREMENDOUS DIFFERENCE. ABOVE & BEYOND MARK HILL, PVI OFFICE FURNITURE, HOSTED HIS 2ND SPONSOR’S RECEPTION. 125 PEOPLE REPRESENTING 55 OF THE FAIR’S SPONSORS GATHERED TO KICK-OFF THE 157TH GREAT FREDERICK FAIR. 157th Thank You to our Great Sponsors! Sept. 13-21 To help increase attendance, Mr. Hill generously purchased a robust, 4-State, television & digital media schedule for the Fair. He also purchased and donated a 12’ x 20’ structure from C&H Sheds to be the permanent home of our Souvenir Shop and much much more! SPONSORSHIP IN ACTION 3 2019 BY THE NUMBERS WH0 WE ARE VOLUNTEERS EXHIBITORS VENDORS 240+ 3,457 144 80+ for Ag. Ed. tours; 50+ at Guest From Open Class to 4-H/FFA, With a high degree of variety Relations Centers; over 110 livestock, the 2019 Fair had 15,899 exhibits in mind, The 2019 Great buildings & programs superintendents. and 4,499 animals for the Frederick Fair hosted Volunteer Sponsor: Dr. John George fair going public to visit and enjoy. 144 different vendors. VISITORS 240,000+ More than 240,000 visitors over the nine days of the 2019 Fair, from Frederick County and well beyond it’s borders. 4 SPONSORSHIP IN ACTION LOCAL IMPACT The Great Frederick Fair is a vital economic event in our community. Over $1,000,000 goes back to local businesses who provide the services, products, utilities and programs that create The Great Frederick Fair year after year. Security $95,704 Traffic Control $18,467 Part-time Employees/Payroll $249,018 Rental Tents/Seating $46,707 Rental Equipment $46,000 Trash $71,536 Janitorial Supplies $16,424 Electric $59,973 Phone/Cable/Water/Sewer $45,118 Electric Hookups/On-Site support $49,418 Entertainment Production $84,000 On-Site IT Support $27,845 Parking/Lot Rental $26,769 Boy Scout Donation for Parking $13,906 Advertising/Marketing $99,000 Souvenirs $15,043 Ag Ed Expenses $29,429 Premium Payouts $120,814 SPONSORSHIP IN ACTION 5 PREMIUMS PAID Approx.: $100,000 each year. Harness Racing Purses, Vintage Art and Landscape payouts increase the total. 01 02 03 Exhibitor Premiums Harness Racing Contest Payouts Over $100,000 paid out to exhibitors. $16,000 in Purses for 10 races. $5,800 paid out for contest winners. Premium Awards are made - $8,000 purse for 10 races Vintage Art Contest available through a grant from ($800/race) - Prize Money $1,650 the Maryland Agricultural Fair Board. - $8,000 added sponsorship from - Stipend $2,500 MSBA, CSOA, Winbak, Fox Den, Additional monies are received from Landscape Contest Yankeeland, Rosecroft Raceway, entry fees and sponsorship dollars - Prize Money $1,650 MD Jockey Club, LongShot’s OTB to make up any difference. and Ocean Downs Casino for all races 6 SPONSORSHIP IN ACTION 1st Place 2019 AWARDS 2019 IAFE AWARDS (INTERNATIONAL) Equine Photography 1st A Personal Touch Photography New Display Method 1st F&G Bldg. Flower Shop Facade General Display 1st CSCR DIY Patio Garden Sponsorship Innovation 3rd Pleasants Horse Park Sponsorship Continuity 3rd Visit Frederick Grandstand Stage Ag. Exhibitor Event 3rd 4-H Royalty Recognition/Award Ceremony Innovative Use of Technology 3rd DAS Webcast from the Birthing Center Promo./Marketing Display 3rd Foilled Again Announcement Banner Special Contest 3rd Giant Pumpkin in F&G Bldg. The International Association of Fairs & Expos (IAFE) represents more than 1,100 fairs around the world. Throughout the years, the IAFE has remained true to its purpose of promoting and encouraging the development and improvement of agricultural fairs, shows, and expositions. 2019 MAAFS AWARDS (LOCAL AREA) Newspaper Ad: Color 1st FNP 72 Hours Magazine Ad 1st Frederick Magazine Promo Ad - Billboard 1st Frederick Brick Works Trailer Banners Promo Non-Traditional 1st TransIT City Bus Wrap Advertising Specialty Merchandise 1st Various Souvenirs incl. shirt, spoons, coaster Poster Advertisement 2nd Entertainment Line-Up/Deal Days/Jack Pass Premium Book (web & print) & Scrapbook 2nd 3 Separate Awards Web Advertisement 3rd Various ads on various sites Printed Promo Material - Multi Page 3rd WhipSmart Marketing Schedule of Event The Maryland Association of Agricultural Fairs and Shows (MAAFS) provides a statewide mechanism for sharing information, ideas, methods, practices, regulations, that affect fair management operations and that contributes to the best interests of the fair going public. SPONSORSHIP IN ACTION 7 AG ED PROGRAMS TAUGHT IN THE CLASSROOM 40 Frederick County Public Schools & 18,407 students participated A SPECIAL THANK YOU TO THE FREDERICK COUNTY FARM BUREAU FOR THEIR GENEROUS SUPPORT OF ALL OF OUR AGRICULTURAL EDUCATION PROGRAMS AND EXHIBITS. Spuddy Buddy (Pre-K–1st Grade) AVAILABLE Spuddy Buddy is a fun, educational program combining stickers and fun facts designed to help students explore the five senses at the Fair. Fair In A Box (K–2nd Grade) South Mountain Creamery An innovative S.T.E.M. program. Participating classes receive kits filled with items typically seen at the Fair: ag. products, seeds, fibers, clothing, egg cartons, yogurt and milk are grouped into various scientific mini labs. The lessons focus on reading, observation, exploration and investigation skills. Chaperone Guides (K–2nd Grade) Farm Credit In conjunction with “Fair In A Box”, amazing community volunteers provide chaperone guided tours to elementary school field trips, taking them through the various learning zones at the Fair. One Foot Two Foot (1st Grade) Woodsboro Bank A learning activity book promoting literacy, writing and math skills that are taught in the classroom. Signage with Fun Facts and Animal Footprints are located around the Fairgrounds to show students the size differences in comparable measurments. Ag. – It’s What’s For Lunch (3rd Grade) AVAILABLE Boxes are provided to participating 3rd grade classrooms complete with fun and engaging learning tools for matching food groups. Over 3,000 students receive the lunch boxes. This is a great opportunity to have your label and a bounce back message or coupon on the box It’s Fair Game (4th-5th Grade) AVAILABLE A sheet of “Fair Cash” with animal faces and facts (from the latest census) about the economic impact of agricultural industries in Frederick County taught in Social Studies classrooms. Corresponding signage directs students to various stations at the Fair where they can see the animals and ask questions of the exhibitors and farmers. 8 SPONSORSHIP IN ACTION AG ED EXHIBITS AT THE GREAT FREDERICK FAIR 5,500+ STUDENTS TOURED THE FAIR The Milky Way McHenry Pressure Cleaning Systems This interactive exhibit showcases Frederick County’s Dairy Industry. When visiting the Milky Way guests will see and experience: Representatives of the six major dairy breeds, information about the breeds, hands on activities, dairy recipes, exhibits about dairy products and much more… The Milking Parlor Beachy Companies Our state-of-the-art milking facility gives students a glimpse of the twice-a-day milking ritual with dairy experts on hand to answer questions. The facility provides our dairy exhibitors a clean sanitized place to milk their cows during fair week. It’s Fiber: Fun & Functional McGriff Insurance Services This innovative exhibit showcases wool fibers and how they are utilized in our everyday lives. This exhibit encourages students to think about where their clothes come from and invites them to experience animal and plant fibers at all stages of production and learn what nature and clothes have in common. Free hands-on activities are offered in this exhibit. The Birthing Center Kenley T. Hubble, Hubble Trucking; Digital Age Solution (DAS) The fair’s livestock Birthing Center is an educational endeavor allowing the public to witness farm animals giving birth and caring for their young. DAS provides live streaming video of the births and the center. City Streets Country Roads Delaplaine Foundation; Dairy Maid Dairy; Doody’s Mechanical Services; Farm Credit; Farmer’s Co-Op; LSWG, CPA’s; Offutt, Horman, Burdette & May.
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