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Retail Study Update 2009 and Appendices (PDF 5Mb) Basingstoke & Deane Borough Council Retail Study Update APPENDICES January 2009 Prepared by: Strategic Perspecti>es LLP 24 Bruton Place London W1J 6NE Tel: 020 7529 1500 Fax: 020 7491 9654 January 2009 Basingstoke and Deane Borough Council Retail Study Update ____________________________________________________________________________________ APPENDICES 1. BASINGSTOKE TOWN CENTRE: CATCHMENT AREA 2. HOUSEHOLD TELEPHONE INTERVIEW SURVEY – QUESTIONNAIRE & RESULTS 3. CONVENIENCE GOODS SHOPPING – MARKET SHARE PATTERNS FOR MAIN FOOD & TOP-UP SHOPPING 4. COMPARISON GOODS SHOPPING – MARKET SHARE PATTERNS 5. BASINGSTOKE TOWN CENTRE: EXPERIAN GOAD ‘CENTRE REPORT’ 6. BASINGSTOKE TOWN CENTRE: FOCUS RETAILER REQUIREMENTS REPORT 7. BASINGSTOKE TOWN CENTRE: PEDESTRIAN FLOWCOUNT SURVEY 8. STRATEGIC PERSPECTI>ES LLP – BASINGSTOKE TOWN CENTRE AUDIT 9. BASINGSTOKE TOWN CENTRE – USE CLASSES & VACANT UNITS 10. DISTRICT & LOCAL CENTRES AUDIT 11. CONVENIENCE & COMPARISON GOODS FLOORSPACE & ‘BENCHMARK’ TURNOVER ESTIMATES 12. RETAIL CAPACITY ASSESSMENT – EXPLANATORY NOTE 13. COMPARISON GOODS RETAIL CAPACITY ASSESSMENT 14. CONVENIENCE GOODS RETAIL CAPACITY ASSESSMENT 15. RETAIL CAPACITY ASSESSMENT – POPULATION ‘SENSITIVITY’ ANALYSIS 16. MAJOR DEVELOPMENT AREA – RETAIL CAPACITY ASSESSMENT APPENDIX 1: BASINGSTOKE TOWN CENTRE CATCHMENT AREA - Plan 1: Catchment and Borough Area SLOUGH M25 HAYES M25 A346 A4074 WINDSOR A4 M4 READING FELTHAM EGHAM ASHFORD A339 A33 BRACKNELL MARLBOROUGH WOKINGHAM ASCOT HUNGERFORD A33 WEST MOLESEY NEWBURY VIRGINIA WATER THATCHAM A322 CHERTSEY A33 A322 WEYBRIDGE A339 CROWTHORNE BAGSHOT B4640 TADLEY SANDHURST A338 YATELEY WEST BYFLEET PEWSEY COBHAM A339 A322 A338 WOKING A339 A331 A33 A34 FARNBOROUGH A345 A33 HOOK A322 A339 FLEET A3 A346 A331 BASINGSTOKE A287 ALDERSHOT A25 GUILDFORD TIDWORTH A342 WHITCHURCH A325 A31 A342 FARNHAM ANDOVER Legend A303 GODALMING A303 Borough Area A343 A30 A31 Study Area ALTON CRANLEIGH Zone A343 HINDHEAD A338 One A30 STOCKBRIDGE A31 BORDON A30 A281 NEW ALRESFORD A3 HASLEMERE Two LIPHOOK SALISBURY Three WINCHESTER A264 Four A338 LISS A338 A272 A36 FivBIeLLINGSHURST A286 A272 PETERSFIELD Six A338 A29 MIDHURST PETWORTH Copyright 2006 Experian Ltd, Copyright NAVTEQ 2006, Based upon Crown Copyright material APPENDIX 2: HOUSEHOLD TELEPHONE INTERVIEW SURVEY - QUESTIONNAIRE & RESULTS - .......................................................................................... 3 .................................................................................................................. 5 .................................................................................................... 7 ....................................................... 8 . o o o o o o o o o o Number of Zone PostalSect Population Population % Interviews RG23 8 RG23 7 RG22 4 RG22 5 RG22 6 RG21 3 RG21 4 RG21 5 RG21 6 RG21 7 RG21 8 RG24 9 RG24 8 1 156,412 46.42% 464 RG24 7 RG25 2 RG25 3 RG20 5 RG19 8 RG26 3 RG26 4 RG26 5 RG19 6 RG 7 2 RG27 0 RG14 7 RG20 4 RG14 6 RG28 7 2 RG20 9 26,974 8.00% 80 SP11 6 SP11 0 RG20 0 SO24 9 3 12,745 3.78% 38 SO21 3 GU34 1 GU34 2 GU34 3 4 34,228 10.16% 102 GU34 4 GU35 9 GU34 5 RG29 1 5 61,850 18.35% 184 GU10 5 RG27 8 RG27 9 GU51 1 GU51 2 GU51 3 GU51 4 GU51 5 GU52 0 GU52 6 GU52 7 GU52 8 RG19 4 RG 7 4 RG 7 5 RG 7 3 6 44,774 13.29% 133 RG 7 1 RG30 3 RG 2 9 RG 7 8 Total 336,983 100.00% 1000 p%xq% SE% n n k 2 PiWi i 1 . Q1. At which food store do you do most of your household's main food shopping? Base: All respondents except Zone internet shoppers Num % 1 2 3 Num % Num % Num % Base: All respondents except internet shoppers 970 100.0% 450 100.0% 79 100.0% 37 100.0% Tesco, Chineham District Centre, Basingstoke 90 9.3% 89 19.8% 0 .0% 0 .0% Morrisons, Basingstoke 82 8.5% 77 17.1% 0 .0% 0 .0% Sainsbury's, Hatch Warren, Basingstoke 80 8.2% 71 15.8% 1 1.3% 3 8.1% Asda, Brighton Hill District Centre, Basingstoke 49 5.1% 44 9.8% 1 1.3% 0 .0% Tesco, Newbury 49 5.1% 21 4.7% 16 20.3% 0 .0% Sainsburys, Mulfords Hill, Tadley 48 4.9% 42 9.3% 0 .0% 0 .0% Sainsburys, Newbury 39 4.0% 15 3.3% 16 20.3% 0 .0% Waitrose, Hart Centre, Fleet 39 4.0% 2 .4% 1 1.3% 0 .0% Tesco, Hook 34 3.5% 2 .4% 0 .0% 0 .0% Sainsbury's Town Centre, Basingstoke 31 3.2% 26 5.8% 1 1.3% 1 2.7% Tesco, Andover 22 2.3% 0 .0% 19 24.1% 2 5.4% Tesco, Winnall, Winchester 18 1.9% 1 .2% 0 .0% 16 43.2% Asda, Lower Earley, Reading 17 1.8% 1 .2% 0 .0% 0 .0% Morrisons, Elvetham Heath 16 1.6% 0 .0% 0 .0% 0 .0% Waitrose, Broadway, Thatcham 15 1.5% 6 1.3% 1 1.3% 0 .0% Savacentre, Calcot 14 1.4% 1 .2% 0 .0% 0 .0% Sainsbury's, Draymans Way, Andover 11 1.1% 0 .0% 1 1.3% 0 .0% Sainsburys, Farnham Trading Estate, Farnham 10 1.0% 3 .7% 0 .0% 0 .0% Somerfield, Winklebury Way, Basingstoke 7 .7% 6 1.3% 0 .0% 0 .0% Tesco Town Centre Basingstoke 7 .7% 6 1.3% 0 .0% 0 .0% Somerfield, Bell Street, Whitchurch 5 .5% 2 .4% 3 3.8% 0 .0% Asda Princess Mead Shopping Centre, Farnborough 3 .3% 0 .0% 0 .0% 0 .0% (cont.) J9120 Houshold Survey Unweighted Tabulations by Zone (Internet Removed) Research and Marketing Plus 10/07/2008 . Q1. At which food store do you do most of your household's main food shopping? Base: All respondents except Zone internet shoppers Num % 1 2 3 Num % Num % Num % Iceland Town Centre Basingstoke 3 .3% 2 .4% 1 1.3% 0 .0% Lidl, Churchill Way West, Basingstoke 3 .3% 1 .2% 0 .0% 0 .0% Tesco, High Street, Bordon 3 .3% 0 .0% 0 .0% 0 .0% Tesco, London Road, Camberley 3 .3% 0 .0% 0 .0% 0 .0% Co-op, Giles Walk, Tadley 2 .2% 1 .2% 0 .0% 1 2.7% Marks and Spencer Town Centre, Basingstoke 2 .2% 1 .2% 1 1.3% 0 .0% Marks and Spencer, London Road, Camberley 1 .1% 0 .0% 0 .0% 0 .0% Tesco (Metro), Oakridge Road, Basingstoke 1 .1% 1 .2% 0 .0% 0 .0% Tesco, Whitchurch 1 .1% 0 .0% 1 1.3% 0 .0% (cont.) J9120 Houshold Survey Unweighted Tabulations by Zone (Internet Removed) Research and Marketing Plus 10/07/2008 . Q1. At which food store do you do most of your household's main food shopping? Base: All respondents except Zone internet shoppers Num % 1 2 3 Num % Num % Num % Sainsbury's, Draymans Way, Alton 46 4.7% 0 .0% 0 .0% 3 8.1% Tesco, Wellington Avenue, 25 2.6% 0 .0% 0 .0% 0 .0% Aldershot Morrisons, The Key, Fleet 23 2.4% 0 .0% 0 .0% 0 .0% Sainsbury's, Alphington Road, Alton 18 1.9% 0 .0% 0 .0% 1 2.7% Sainsbury's, Bath Road, Calcot, 18 1.9% 2 .4% 0 .0% 0 .0% Reading Asda, Honey End Lane, Reading 9 .9% 0 .0% 0 .0% 0 .0% Sainsbury's, Blackwater Valley Road, 5 .5% 1 .2% 0 .0% 0 .0% Camberley Sainsbury's, Middlebrook Street, 5 .5% 1 .2% 1 1.3% 2 5.4% Winchester Tesco, Napier Road, Reading 5 .5% 0 .0% 0 .0% 0 .0% Budgens, Victoria Road, Mortimer 4 .4% 0 .0% 0 .0% 0 .0% Marks & Spencer, Northbrook 4 .4% 1 .2% 2 2.5% 0 .0% Street, Newbury Other Morrisons, Summit Avenue, 4 .4% 0 .0% 0 .0% 0 .0% Farnborough Sainsbury's, Cambridge Walk, 4 .4% 3 .7% 0 .0% 0 .0% Cadley Sainsbury's, Friar Street, Reading 4 .4% 0 .0% 0 .0% 0 .0% Tesco, Northbrook Street, Newbury 4 .4% 0 .0% 4 5.1% 0 .0% Waitrose, Oxford Road, Newbury 4 .4% 1 .2% 2 2.5% 0 .0% Budgens, Essex Street, Newbury 3 .3% 1 .2% 2 2.5% 0 .0% Sainsbury's, Wallop Drive, Overton 3 .3% 3 .7% 0 .0% 0 .0% Sainsbury's, Worting Road, 3 .3% 3 .7% 0 .0% 0 .0% Kempshott Tesco, Finchampstead Road, 3 .3% 0 .0% 0 .0% 0 .0% Wokingham Tesco, High Street, Bordon 3 .3% 0 .0% 0 .0% 0 .0% Waitrose, Tresham Crescent, Yateley 3 .3% 1 .2% 0 .0% 0 .0% Co-op, High Street, Theale, Reading 2 .2% 0 .0% 0 .0% 0 .0% (cont.) J9120 Houshold Survey Unweighted Tabulations by Zone (Internet Removed) Research and Marketing Plus 10/07/2008 . Q1. At which food store do you do most of your household's main food shopping? Base: All respondents except Zone internet shoppers Num % 1 2 3 Num % Num % Num % Co-op, The Broadway, Thatcham 2 .2% 0 .0% 0 .0% 0 .0% Co-op, West Street, Alresford 2 .2% 0 .0% 0 .0% 2 5.4% Co-op, Winchester Street, Overton 2 .2% 2 .4% 0 .0% 0 .0% Iceland, Bartholomew street, 2 .2% 1 .2% 1 1.3% 0 .0% Newbury Lidl, Basingstoke Road, Reading 2 .2% 0 .0% 0 .0% 0 .0% Local stores, Alresford 2 .2% 0 .0% 0 .0% 2 5.4% Marks & Spencer, Fleet Road, Fleet 2 .2% 0 .0% 0 .0% 0 .0% Sainsbury's, Heather Ridge Arcade, 2 .2% 1 .2% 0 .0% 0 .0% Camberley Sainsbury's, Kings Street Lane, 2 .2% 0 .0% 0 .0% 0 .0% Winnersh Sainsbury's, Shinfield Road, Reading 2 .2% 0 .0% 0 .0% 0 .0% Somerfield, Fleet Road, Fleet 2 .2% 0 .0% 0 .0% 0 .0% Somerfield, Pinehill Road, Bordon 2 .2% 0 .0% 0 .0% 0 .0% Tesco, Buckingham Parade, Other 2 .2% 2 .4% 0 .0% 0 .0% Basingstoke Waitrose, Wokingham 2 .2% 0 .0% 0 .0% 0 .0% Waitrose, The Hart, Farnham 2 .2% 0 .0% 0 .0% 0 .0% Aldi, Bath Road, Reading 1 .1% 0 .0% 0 .0% 0 .0% Asda, Anton Mill Road, Andover 1 .1% 0 .0% 1 1.3% 0 .0% Asda, Bournemouth Road, Eastleigh 1 .1% 0 .0% 1 1.3% 0 .0% Asda, Westmead, Farnborough 1 .1% 0 .0% 0 .0% 0 .0% Co-op, Fleet, Hampshire 1 .1% 0 .0% 0 .0% 0 .0% Co-op, Odiham 1 .1% 0 .0% 0 .0% 0 .0% Co-op, West Street, Hampshire 1 .1% 0 .0% 0 .0% 1 2.7% Iceland, Fleet Road, Fleet 1 .1% 0 .0% 0 .0% 0 .0% Kempshott, Basingstoke 1 .1% 1 .2% 0 .0% 0 .0% Local stores, Hurstbourne Tarrant, 1 .1% 0 .0% 1 1.3% 0 .0% Andover Local stores, Sutton Scotney 1 .1% 0 .0% 0 .0% 1 2.7% (cont.) J9120 Houshold Survey Unweighted Tabulations by Zone (Internet Removed) Research and Marketing Plus 10/07/2008 .
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