You are Invited to Attend the 2nd Annual March 3-6, 2014 Lancaster County Convention Center & Marriott at Penn Square Lancaster, Pennsylvania EasternWineryExposition.com

FEATURING THESE INDUSTRY EXPERTS... and many more!

Lucie Morton Dr. Gregory Jones Michael Jones Dr. Paolo Sabbatini

Denise Gardner Dr. Barry Gump Dr. Jim Willwerth Elizabeth Slater

Tom Payette Dr. Douglas Pfeiffer Dr. Gary Pavlis Donniella Winchell

JOIN US NEXT YEAR! Exhibit Hall Hours: March 17-20, 2015 TUESDAY, MARCH 4: 11:30AM - 6:00PM The Oncenter WEDNESDAY, MARCH 5: 9:15AM - 2:30PM Syracuse, NY

SPONSORED BY: CONFERENCE SPONSOR:

www.EasternWineryExposition.com UD SPO O N R Come S P O visit us at the R Easter Winer itio e a March 4-5th, 2014 s t e r Boot# m n 39 o w .c ine on ryexpositi

The Future of Point-of-Sale Practical POS™ provides the right Point-of-Sale Solution that uniquely meet your needs and goals.

Contact us at 800-POS-1290 (800-767-1290) NJOY Products d/b/a Practical Business Solutions is a registered ISO / MSP of Fifth Third Bank, Cincinatti, OH RUPractical.com and RUPracticalPOS.com is a service mark of Practical Business Solutions. MARCH 3-6, 2014

Welcome Welcome to the 3rd annual Eastern Exposition (EWE). Over the next three days, my goal is to exceed your expectations. EWE generates an atmosphere where you can follow your dreams to establish a winery, grow your , or expand upon and marketing skills. So while you are here, foster new ideas, find new or improved products, meet new friends, and develop lasting rela- tionships. This is all part of the experience! We are pleased to announce that the American Society for Enology and Viti- culture-Eastern Section (ASEV-ES), in conjunction with EWE will conduct a live auction as a scholarship fundraiser right here during the show. The live auction is one of the main fundraisers the ASEV-ES conducts in order to provide scholar- ships for students seeking a career in enology and . The auction will be held in conjunction with the Industry Celebration Dinner on March 4. The auction begins at 8:30 pm and all are welcome to join (no entrance fee). Come have some fun and support the future talent of our industry! I’d like to thank the associations and organizations noted on page 21 for their ongoing support of EWE. Also, a big shout-out to our show sponsor & Vines, our conference sponsor Practical POS, as well as our supporting sponsors & Grower, Wine Business Monthly and Grapevine Magazine. And thanks to you for making the trip to Lancaster. This event would not have come to fruition without Conference Manager Rich- ard Leahy’s expertise, hard work and conscientious efforts. As well as the superb work of Operations Director, Marcia Gulino. If you get the chance, please say hello to Richard, Marcia or me, and do let us know if there is anything we can do to make this experience even better for you! After all, this is your event and we value your feedback. Following the show you will be sent a notice to complete a survey. Please take a few moments to share your thoughts about your time at EWE. We will use those results to help us provide you with an improved event in 2015, scheduled for March 17-20 at the Oncenter in Syracuse, NY. The 2016 event will return to Lancaster March 8-11, 2016. Enjoy the show! Cheers, Bob Mignarri Caretaker of your show

Bob Mignarri Richard Leahy Marcia Gulino

EasternWineryExposition.com 1 Contents SCHEDULE OF EVENTS...... 4-5

EWE SOCIAL & NETWORKING EVENTS. . . 6

EWE PARTNER EVENTS...... 7

CONFERENCE...... 9-15

PARKING INFORMATION...... 20

SPONSORING ASSOCIATIONS ...... 21

LIST OF EXHIBITORS...... 17-21

Ovation Direct Sessions While at the Eastern Winery Exposition take advantage of the opportunity to participate in your own one-­‐hour private business planning . session Experience the value of an individual mentoring session with Ovation Guild members Elizabeth Slater (In Short Direct Marketing) Gary and Finnan (The GFC Group) for one winery (up to four participants).

This one-­‐hour Q&A session answers your questions and provides recommended solutions to the challenges you face when dealing with:

• Strategic Business & Brand Planning • Retail Hospitality & Environment Design • Organization Design & Development • Customer Relationship Management • Hospitality Employee Sales Training • Sales Channel Strategy and Management • Market/Customer/Channel Insights • Brand & Product Launch Strategies

This session also includes a one-­‐hour call and review of your questions or business plans prior to meeting in person at the show.

Ovation Direct sessions are available on a first s come, first booked basi Tuesday March 4TH or Wednesday, March 5.

Appointments are limited – To Book: Call or email Elizabeth 707-­‐953-­‐1289 or [email protected]

Visit us at OvationGuild.com

2

MARCH 3-6, 2014

BLOGGING STATION – NEW IN 2014! MARCH 3, 4:00 – 5:30 PM At-A-Glance MARCH 4, 4:30 – 6:00 PM MONDAY, MARCH 3 Want to spread the word about your wine? Bloggers will be standing by during the times noted above • PWA Annual Meeting to sample your wine and then blog about it on • EWE Welcome Wine Reception Eastcoastwineries.blogspot.com, the New York • Craft Brandy Distilling Workshop Report and others, right from the show. Look for them in the Registration Lobby, outside the TUESDAY, MARCH 4 Exhibit Hall. Limit 2 bottles per organization. • Conference Our thanks to Carlo, Lenn, Martha, Nancy & Rick • Exhibit Hall for providing this service and continuing to promote • Buffet Lunch Social Eastern wines. • Industry Celebration Dinner • ASEV-ES Live Auction REMINDER FROM SHOW MANAGEMENT All non-Pennsylvania wine requires prior approval WEDNESDAY, MARCH 5 from the PLCB to be poured at EWE. • Conference • Exhibit Hall EWE SURVEY • Buffet Lunch in Exhibit Hall Complete the EWE survey and win a chance at a free 2015 registration! Watch for the survey THURSDAY, MARCH 6 in your email at the completion of the show. • Direct to Consumer Workshop • Distillation Workshop

EasternWineryExposition.com 3 Schedule of Events

The following provides a comprehensive schedule of events. For Conference sessions listed by track, including descriptions and speakers, please see pages 9-15. All Conference sessions take place in the Commonwealth Ballroom on Level 2, one floor above the Exhibit Hall.

MONDAY, MARCH 3

8:00am-5:00pm Pennsylvania Winery Association Annual Meeting Separate registration required

10:00am-3:00pm Craft Brandy Distilling Workshop (O f f s i t e ) Separate registration required

4:00-5:30pm Blogging Station • R e g i s t r at i o n L o b b y

6:00-7:30pm Welcome Wine Reception • H e r i ta g e B a llroo m

TUESDAY, MARCH 4

N01: Lab Testing Cost Analysis: V01: Panel: How Do We Grow the 8:15-9:15am In-House or Outsource? Grape Supply? • C o m m o n w e a lt h 2 C o m m o n w e a lt h 3

9:15-9:25am Coffee Break

N02: Cold Stabilization: Reducing V02: Grape-Based Challenges to a 9:25-10:35am Time & Energy Costs • Healthy Wine Industry in the Mid- C o m m o n w e a lt h 3 Atlantic • C o m m o n w e a lt h 2

E01: Optimal Use of Tannin N03: Are You (Really) Ready to Start a 10:45-11:55am Additions • C o m m o n w e a lt h 3 Vineyard? • C o m m o n w e a lt h 2

11:30am-6:00pm EXHIBIT HALL OPEN • F r e e d o m H a ll

12:00-1:00pm Buffet Lunch Social • V i n e S t r e e t L o b b y

M01: The Medium is the Massage I: E02: Wine Flaw Focus: the Setting & Achieving Marketing & Sales 2:00-3:30pm Reduction-Oxidation Spectrum Goals with Social Media Tools C o m m o n w e a lt h 3 C o m m o n w e a lt h 2

3:30-3:50pm Break

M02: The Medium is the Massage II: V03: Panel: Products for Reducing 3:50-5:00pm Getting Current with Social Media and Frost Damage • C o m m o n w e a lt h 3 Getting Found • C o m m o n w e a lt h 2

4:30-6:00pm Blogging Station • R e g i s t r at i o n L o b b y

7:00-8:30pm 3rd Annual Industry Celebration Dinner • H e r i ta g e B a llroo m

8:30-9:15pm ASEV-ES Live Auction

• Room assignments were current as of press time and are subject to change onsite. • As a courtesy to others, please mute your cell phones when in breakout sessions.

4 MARCH 3-6, 2014

REGISTRATION DESK HOURS EXHIBIT HALL HOURS Monday, March 3: 1:00 pm – 8:00 pm Tuesday, March 4: 11:30 am - 6:00 pm Tuesday, March 4: 7:30 am – 6:00 pm Wednesday, March 5: 9:15 am - 2:30 pm Wednesday, March 5: 7:45 am – 3:30 pm

WEDNESDAY, MARCH 5

M03: Starting a Small Winery V04: Reducing Bunch Rot by Changing 8:20-9:20am C o m m o n w e a lt h 3 Cluster Architecture • C o m m o n w e a lt h 2

EXHIBIT HALL OPEN 9:15am-2:30pm F r e e d o m H a ll

9:20-9:35am Coffee Break

E03: Better Bordeaux Blends I: V05: Climate Change and Viticulture 9:35-10:35am Through Fermentation Sustainability in the East C o m m o n w e a lt h 3 C o m m o n w e a lt h 2

M04: Cost Accounting, or Defining the E04: Better Bordeaux Blends II: Post 10:45-11:45am Real Cost of Production Fermentation • C o m m o n w e a lt h 3 C o m m o n w e a lt h 2

12:15-1:30pm Lunch Buffet • Exhibit Hall

V06: New Research I: Optimizing E05: New Research: Improving N Applications for Cover Cropped the Sensitivity of MLF Paper 2:00-3:00pm Sites/ SWD Fruit Fly Update • Chromatography C o m m o n w e a lt h 3 C o m m o n w e a lt h 2

3:00-3:10pm Break

V07: New Research II: UAVs (Drones) E06: Wild Card Wines in the Vineyard and Use of New Bird 3:10-4:10pm C o m m o n w e a lt h 3 Deterrents in C o m m o n w e a lt h 2

THURSDAY, MARCH 6

W01: Workshop: Distillation W02: Workshop: Direct-to-Consumer 9:00am-12:15pm C o m m o n w e a lt h 3 C o m m o n w e a lt h 4

W02A: Direct-to-Consumer Post Workshop Module 1:15pm-2:15pm C o m m o n w e a lt h 4

W01-2A E01-E06 M01-M06 Workshops Enology Money/Management/Marketing

N01-N03 & M03 V01-V07 Newcomers Viticulture

• With the environment in mind, and as far as is possible, all EWE conference materials are paper-free. All • Room assignments were current as of press time and are subject to change onsite. conference registrants have been provided with online access to the conference materials prior to the event. • As a courtesy to others, please mute your cell phones when in breakout sessions.

EasternWineryExposition.com 5 2014 Eastern Winery Exposition

EWE Social & Networking Events

WELCOME WINE RECEPTION MONDAY, MARCH 3, 6:00PM – 7:30PM | HERITAGE BALLROOM Co-sponsored by Pennsylvania Winery Association, Ohio Wine Producers Association & ‘License to Steal’ National Wine Marketing Conference. Enjoy wines from all around the East, meet members of the Pennsylvania Winery Association, representatives from the Ohio Wine Producers Association, and industry friends from other Eastern states and provinces. The evening provides an excellent opportunity to share stories and network while sampling Eastern wines from fellow EWE participants. BYOW is welcomed and encouraged.*

BUFFET LUNCH SOCIAL TUESDAY, MARCH 4, 12:00PM – 1:00PM | VINE STREET LOBBY Enjoy an informal, sociable buffet lunch with fellow attendees and speakers.

Official Dinner Sponsor THIRD ANNUAL EWE INDUSTRY CELEBRATION DINNER TUESDAY, MARCH 4, 7:00PM – 8:30PM HERITAGE BALLROOM Wind down from the first full day “Celebrating 20 Yea ” of EWE with fellow attendees, Our Reputation1993-2013 of Excellence Continues speakers and exhibitors at our annual celebration dinner. In the midst of the socializing, toasting, dining, and 20enjoying, we’ll celebrate a special individual from our industry with a lifetime achievement award. Immediately following the dinner festivities, we’ll kick off the ASEV-ES Live Auction and keep the party rolling! What better way to celebrate the start of a new growing season! BYOW is welcomed and encouraged.*

All of the Featured Events noted above are included with purchase of a Conference + Workshop or Conference pass. They may also be purchased a la carte in conjunction with other registration passes. See registration page for details.

LUNCH BUFFET IN THE EXHIBIT HALL WEDNESDAY, MARCH 5, 12:15PM – 1:30PM Sponsored by the Exhibiting Companies This casual walk-around lunch buffet is a great way to meet the exhibiting companies and learn more about the products that can help you in your business. A variety of food options will be available. Free to all attendees with EWE badge.

*Please visit EasternWineryExposition.com for PLCB guidelines. 6 MARCH 3-6, 2014

EWE Partner Events

CRAFT BRANDY DISTILLING WORKSHOP MONDAY, MARCH 3, 10:00AM – 3:00PM American Distilling Institute (ADI) offers a hands-on craft brandy distilling workshop offsite at the Fiore Winery & Distillery in Pylesville, Maryland. Pre-registration required via ADI.

PENNSYLVANIA WINERY ASSOCIATION ANNUAL MEETING MONDAY, MARCH 3, 8:00AM – 5:00PM Open to members of the Pennsylvania Winery Association. PWA Meeting registrants are also eligible for discounts on EWE onsite registration fees.

ASEV-ES LIVE AUCTION TUESDAY, MARCH 4, 8:30PM – 9:15PM Join in the fun and camaraderie of the ASEV-ES Live Auction immediately following the Industry Celebration Dinner and help support the American Society for Enology and Viticulture-Eastern Section (ASEV-ES) scholarship fund. This is a wonderful opportunity for you to assist the next generation of wine makers and grape grow- ers in the Eastern U.S.! The auction is open to all at no charge.

*Please visit EasternWineryExposition.com for PLCB guidelines. EasternWineryExposition.com 7 EW-smartnet-lancman-final_Layout 1 11/1/13 9:08 AM Page 1

Total Enclosure EFFECTIVE Bird Netting ATTRACTIVE LABOR SAVING HUMANE Install once, slide back to store for winter Mow, spray, without touching the netting Does not entangle birds Available Sizes: 20' to 50' wide x 337' long 20' to 50' wide x 531' long 12' x 337' (side curtain netting) Deer & Insect Netting also available See us in Booth #30 for assistance designing a package to meet your specific crop protection needs. WATER OPERATED PRESSES ‰ Great choices Easy to use — Efficient from OESCO! ‰ Tilts 90° for easy cleaning ‰ Uses water pressure up to 40 PSI ‰ Lightweight, made of stainless steel 4 Models Basic equipment: • 2 fixed + 2 swivel wheels for transport Available • bag • PVC cover for press

8 Ashfield Road on Route 116 • Conway, MA 01341 800-634-5557 • 413-369-4335 • [email protected] Order online at www.oescoinc.com Conference MARCH 3-6, 2014 The conference takes place over two days and comprises four main Conference Manager tracks: Enology, Money/Management/Marketing, Newcomers, Richard and Viticulture. Half-day workshops on Distillation and Direct-to- Leahy Consumer Marketing take place March 6. Conference sessions are listed below by track. Speaker biographies are available online at EasternWineryExposition.com. Moderators: David All Conference sessions take place in the Commonwealth Falchek & Ballroom on Level 2, one floor above the Exhibit Hall. See pages Lindsey Parris 4-5 for specific room number.

ENOLOGY E03: Better Bordeaux Blends I: Through Fermentation E01: Optimal Use of Tannin Additions

Michael Jones, Scott Labs Tannin Additions to Red Hybrids This session covers the different types of enological tannins, their panel: Matthieu Finot, John use, and the timing of additions. Levenberg, Kareem Massoud, Tom Payette Mention will also be made of new research This two-part session will feature a panel of aimed specifically at hybrid and how experienced Eastern who will this new knowledge will help to differentiate explain their current processing regimen hybrids from vinifera while potentially in- for red Bordeaux blends, and how their ap- creasing the effectiveness of tannin additions. proach has changed in the last ten years and why, with specific examples. The first session E02: Wine Flaw Focus: will cover harvest protocols, pre-fermentation The Reduction-Oxidation Spectrum must treatment and fermentation.

Denise Gardner, E04: Better Bordeaux Blends II: Penn State University Some of the most common wine Post Fermentation flaws associated with commercial Winemaker panel: Matthieu Finot, John wines include problems with sulfur Levenberg, Kareem Massoud, Tom Payette and oxidation. This session will focus on these In part two of this two-part session (see E03), common wine problems and how to manage three winemakers will cover post-fermenta- them in the winery. Winemakers, winery per- tion processing, from extended , el- sonnel, and tasting room employees are en- evage, and blending, to post-blending aging in couraged to attend. A series of wines will be barrel and bottle. Winemakers will compare included for sensory analysis. current regimens with what they did ten years ago and explain the reasons for changes. They will also pour samples of their finished blends.

EasternWineryExposition.com 9 2014 Eastern Winery Exposition

E05: New Research: Improving MONEY, MANAGEMENT the Sensitivity of MLF Paper Chromatography & MARKETING

Dr. Barry Gump M01: The Medium is the Massage I: Florida International University Setting & Achieving Marketing & Sales Sensitivity improvement techniques Goals with Social Media Tools described in this presentation in- clude (1) the technique of applying multiple samples to the same spot, using a hair drier to keep spots compact, (2) the use of alter- native indicators, and (3) the use of Ammonia vapor to improve the contrast between the acid spots and the bromcresol background color of Panelists: Kris Chislett, Kristin Heydt, the chromatogram in the standard method. Donniella Winchell with Elizabeth “E” Slater (Moderator) E06: Wild Card Wines The late Marshall McLuhan’s famous state- ment “the medium is the massage” has never been more relevant than with the rise of social media and its use by to cultivate cus- tomer relationships outside distribution chan- nels. Part one of this two-part session features three speakers with marketing expertise and wine industry experience who explain how Winemaker panel: Scott Bubb, Ken you can achieve specific marketing and sales Hardcastle, Nathan Vrooman This session showcases three winemakers goals with social media. making original wines that cross the catego- ries normally separating sparkling, still, grape, fruit or wines. The results show the ver- satility possible with Eastern wines, and the opportunity to offer new and original products to consumers.

Ensuring excellence in every glass

Tests Available Include

• Acetic Acid • Malic Acid visit us at booth • Citric Acid • NOPA • Ethanol • Potassium • Glucose / Fructose • Total Antioxidant Status #38 • Lactic Acid • Total Sulphites (TS02)

E [email protected]

10

EWA - NOV13.indd 1 18/11/2013 16:45 MARCH 3-6, 2014

M02: The Medium is the Massage II: M04: Cost Accounting, or Defining the Getting Current with Soc1ial Media Real Cost of Production and Getting Found Dennis Urffer, CPA Panelists: Kris Chislett, Resnick Amsterdam Leshner Kristin Heydt Your biggest cost may not be know- If you want to incorporate ing the cost of production. Putting social media into your winery cost accounting into prac- outreach to consumers tice will cover all the production cost centers: and potential customers, two things are fun- farming costs, crush costs, production costs, damental: getting current, and getting found. bottling costs, facility costs and payroll costs. This last can involve anything from search Attention will be given to the often-overlooked engine optimization to making sure your win- indirect costs and the other additional costs ery is (correctly) listed on googlemaps, not to for the length of time different wines spend in mention having accurate directions on your the cellar. website. Kris Chislett will explain “Why Your Website Stinks and What You Can Do About NEWCOMERS TO THE BUSINESS It!” while Kristin Heydt will teach you to “Quit Paddling Upstream #icanhasconversion #old- N01: Lab Testing: Cost Analysis rulesareold.” In-House or Outsource?

M03: Starting a Small Winery Tom Payette Winemaking Consultant Tom will cover crucial costing in- formation, by considering what “normal” winery lab testing costs should be, and how to determine whether to outsource to an outside lab or to run the tests Winemaker Panel: Christopher Bates, in-house. He will compare costs, factoring in Bob Manley, Nathan Vrooman time and expertise, so that you can determine Most Eastern wineries start small and expand what the best route is for your winery, both fi- organically, as they are able. This panel fea- nancially and for success. tures successful wineries that are small to tiny, and speakers explain how they meet business and sales challenges.

EasternWineryExposition.com 11 2014 Eastern Winery Exposition

N02: Cold Stabilization: Reducing design of the vineyard and the site, implemen- Time & Energy Costs tation of your plan and initial vineyard man- agement. Joyce will also suggest resources for Tom Payette further information. Winemaking Consultant Discussions from Tom will center VITICULTURE around What is the Cold Stabiliza- tion process? How was it performed in years past? What is being done now with V01: Panel: How Do We Grow the great success? What is the future? Tom will Grape Supply? explain, in depth, a proven cold stabilization Panelists: process that achieves true tartrate stability at Tom Kelly (VA) a reasonable cost. Dr. Gary C. Pavlis (NJ) Rapid growth of new N03: Are You (Really) Ready to Start wineries in the East has a Vineyard? already out-paced the grape supply. A panel of experienced members of the Eastern grape Joyce Rigby, Vineyard Consultant growing community explores the dynamics This talk is for anyone who is con- in their areas, and possible solutions to get the sidering planting a vineyard. Joyce East to a sustainable local grape supply. will give an overview of the basic components and considerations for developing a successful vineyard project; including site evaluation, business planning,

COLOR CODE YOUR BARRELS, TANKS, KEGS SIZE 00 THRU 13 FDA APPROVED SILICONE BUNGS NO CHARGE SPECIAL COLORS BLUE, BURGUNDY, CLEAR MILK, GREEN, ORANGE, PINK, PURPLE, RED, YELLOW, ETC. INCLUDES LOCKING, SPECIAL SHAPES, CUSTOM WITH YOUR NAME VENTILATING/FERMENTING, GRAB RING, SOLID, WITH HOLE (DRILLED), ETC. FOR WOOD BARRELS, CARBOYS DEMIJOHNS, S.S. BARRELS, TANKS, KEGS, ETC.

BOOTH VIN TABLE BOOTH INFO@ VINTABLE.COM WWW.VINTABLE.COM # POB 405 AMBLER, PA 19002 # 74 215-628-4668 F 215-542-9903 74

12 MARCH 3-6, 2014

V02: Grape-Based Challenges to V03: Panel: Products for Reducing a Healthy Wine Industry in the Frost Damage Mid-Atlantic

Lucie Morton Viticulture Consultant Vineyard development in this re- gion is lagging behind the creation of new wineries. Why is this? Bot- Panelists: John Burns, Steve Hammersmith, tom line is that grape growing by itself in the Andy Shores East does not represent a reliable revenue Widespread freeze damage in spring 2013 generator. Of course vineyards do provide makes this topic both timely and relevant. authenticity and scenic beauty. To have truly Grape growers John Burns and Andy Shores local wine, you must have local vineyards! In will discuss their use of the Agro-K product this talk we will look at the challenges facing KDL and its effect on freeze damage preven- growers in the East and approaches to meet- tion, while Steve Hammersmith of Shur-Farm ing those challenges. explains the dynamics of cold air and frost events, and the benefits of his wind machine.

See AAC at Booth 99!

EasternWineryExposition.com 13 2014 Eastern Winery Exposition

V04: Reducing Bunch Rot by Changing V06: New Research I: Optimizing N Cluster Architecture Applications for Cover Cropped Sites / SWD Fruit Fly Update Panelists: Dr. Dennis Culver,Vineyard Speakers: DeAnna Consultant, Dr. Paolo D’Attilio and Dr. Douglas Sabbatini, MI State U. Pfeiffer, Virginia Tech Dr. Culver explains how “This session will help Agro-K’s seaweed extract product enables growers determine op- bunch stretching without the negative effects timal rates, materials, and timing of nitrogen of gibberellic acid, allowing for better air cir- fertilization in situations where companion culation and reducing risk of bunch rot, while cover crops are grown under the trellis. The Dr. Sabbatini will present alternative canopy potential success of traditional soil nitrogen management practices that will significantly applications and alternative methods—such as reduce cluster compactness and bunch rot, establishing leguminous cover crops, utilizing while increasing fruit technological maturity compost additions, applying foliar nitrogen, at harvest. and a combination of these methods—will be discussed in detail.” – D’Attilio. V05: Climate Change and Viticulture “In 2013, spotted wing drosophila became more Sustainability in the East entrenched in vineyards in our area. Infor- mation will be presented on additional grape Greg Jones varieties infested, and additional geographic Southern Oregon U. spread of spotted wing drosophila and African History has shown that the narrow fig fly. We will discuss improved understand- climatic zones for growing wine- ing on the periods of greatest risk.” -Pfeiffer grapes are especially prone to varia- tions in climate and long-term climate change. V07: New Research II: UAVs (Drones) This presentation summarizes a series of glob- al to regional studies that examine observed in the Vineyard and Use of New Bird climate structure, variability, and trends, along Deterrents in Vineyards with climate model projections in relation to viticultural viability and quality issues. Jim Willwerth Brock U. CCOVI, Niagara ON 1) Precision Hawk (formerly Wine- THANK YOU TO OUR MEDIA SPONSORS Hawk Labs) is a developer of un- manned aerial vehicle (UAV) sensor platforms for use in agricultural applications. Their fly-and-forget UAV can be equipped with multi-spectral camera systems that can be used to monitor crops in near real-time. This technology can provide key information to the THANK YOU TO OUR ASSOCIATE SPONSORS grower and research communities in terms of site variability and cold hardiness, vine health, water stress, yield and fruit quality using a flexible, data rich, UAV sensor platform. 2) Research will be presented that has mea-

“Celebrating 20 Yea ” sured the efficacy of a new bird deterrent tech- Our Reputation1993-2013 of Excellence Continues nology prototype for preventing bird damage 20 with core white and red grape cultivars grown within the Niagara Peninsula, estimate bird pressure and activity at different vineyard lo- cations within Niagara and determine any

14 MARCH 3-6, 2014 effects that the bird deterrent may have on W02a: Direct-to-Consumer Post bird activity/presence and finally improve our Workshop Module estimation of the level of bird damage experi- enced in vineyard blocks across Niagara. Speakers: Gary Finnan, Elizabeth “E” Slater Ovation Perspective WORKSHOPS A one-hour session in which E and Gary will discuss any elements of direct-to-consumer marketing that you wish to talk about. Bring W01: Distillation your questions with you and they will provide the answers. Notes: This session is limited to 15 seats. W02 is a prerequisite to W02a.

Denise Gardner, Penn State Enologist Panelists: Mike Fiore, Jason Grizzanti, Thomas Earl McKenzie Part one of this workshop will focus on a dis- cussion of quality issues in high-proof to be used in fortification. The second and third parts consist of panel discussions with three distillers focusing on grappa in part two and fruit brandies/liqueurs in part three. Distill- ers will talk about fruit selection, distillation process and equipment, and post-distillation treatment.

W02: Four Steps to Creating the Ultimate Direct-to-Consumer Business

Speakers: Gary Finnan, Elizabeth “E” Slater When done right, Direct- to-Consumer (DTC) is a particularly effective form of marketing for small and medium- sized wineries which lack the means to push brand recognition through high dollar ad- vertising and promotional campaigns. This three-hour session will review the importance of DTC for the wine industry today and espe- cially for small wineries, explain how to incor- porate the Four Elements into the winery’s brand, and focus on how those four elements can make the most of a wine club for both the winery and its customers.

EasternWineryExposition.com 15 where the experience begins

Appearance makes a difference, you shouldn’t have to compromise the look of your product to go green. Vitro offers a full range of light weight bottles to maintain your current sustainability goals.

VITRO PACKAGING LLC www.vitropackaging.com p: 1.469.443.1000

16 For exhibitor websites please visit easternwineryexposition.com MARCH 3-6, 2014

List of Exhibitors (as of 2/9/14) Aaqua Tools Inc...... 9 Brick Packaging Corp. . . . 152 Critter Fence Deer Fence. . 237 Barrel and Tank Cleaning, High Specialty Packaging Supplier to the Non Electric Deer & Wildlife Pressure Washers, Tankless Water Wine Industry Exclusion Fence Materials Heaters BSG Wine ...... 48 Curtis 1000...... 171 ACI Cork USA...... 205 Fermentation Nutrients, Label, Print Marketing Solutions Quality Wine Corks to the Global Alternatives, Enzymes, ML Bacteria Wine Market Custom Drains ...... 19 Bridge Brands Chocolate . . 234 Sanitary Floor Drains and Trench AEB Biochemical Inc.. . . .106 Finest Gourmet Chocolate Candy, Drains Yeast Enzymes Tannins Fining Chocolate Recipes, Unique Microx Flotation Chocolate Gift Baskets Custom Metalcraft Inc. . . . 73 Stainless Steel Tanks, Barrels & AFTEK, Inc...... 124 Bruni Glass Packaging. . . 155 Processing Equipment Filtration Products & Systems Stock and Specialty Glass, BVS Closures, Wax. Delta Packing Company. . . 89 All American Premium Grapes & Containers Inc...... 99 Bucher Vaslin North Fresh Grape Juice Wine Bottles, Corks, Capsules America...... 122 High Quality Wine Processing Double A Vineyards . . . . 105 Allied Tube & Conduit, a Part of Equipment Grapevines Atkore International . . . . .92 Improved Vine Training System Bufkor Inc...... 168 Drew-Rogers...... 157 Luxury Packaging Wine/Spirits Shrink Sleeve Labeling, Printing Amcor Flexibles...... 190 and Packaging Stelvin , Tin & Polylam CB Structures, Inc...... 52 Capsules Design and Build Durand-Wayland, Inc. . . . 224 Sprayers American Wine Society. . . 60 Canton Cooperage ...... 94 Largest Consumer-Based Wine Premium American Oak Barrels East Coast Tanks...... 169 Organization in the U.S. & French or American Oak Providing Quality Stainless Steel Alternatives Tanks Amorim Cork America . . . 135 World’s Leading Natural Cork Caraker Law Firm, P.C.. . . 112 Producer Assistance With TTB and State Set Up, Compliance and Accounting AP Material Handling, Requirements. a Div of Agri-Plastics . . . . 172 Combo Poly Bins Carlson North America . . . 28 Experts in Solid/Liquid Separations ARS/SWASH Sanitizing Equipment...... 15 Carolina Wine Supply. . . . 145 Cleaning, Sanitizing, Sterilizing, Southeast’s Most Complete Winery Humidifying Equipment Supply Arton Products ...... 32 Case By Case...... 195 Providing Custom Decorated Wine Grapes, Juice Bulk Wine Glassware to the Ceramics Industry Shiners Baltimore Glassware Chris’s Stuff...... 5 Decorators ...... 228 Unique Wine Imprinted Selection of Decorated Glassware Merchandise from T’s to Ties Black Forest Container Classic Impressions. . . . .166 System, LLC ...... 163 Printing & Packaging SS Wine Tanks/Kegs/Barrels Clearwater Tech, LLC. . . .203 bLoyal ...... 20 Professionally Engineered Ozone Winery Loyalty, Club, and POS Products Software Cobetter Filtration. . . . . 230 BDi Machinery Sales Inc. . . 35 Your Reliable Partner in Filtration Specialized Vineyard Machinery Cold Shot Chillers . . . . . 225 Bio-Rad Laboratories. . . . 233 Industrial Grade Water Chiller Introduction of New Technology Systems Used in the Growing Fields of Genomics Cork Tec...... 142 Natural Cork Stoppers Bottleneck Wine Cards. . . . 75 Greeting Card Tags for Wine-Gifting Criveller Company. . . . . 180 Cooperage, Filters, Destemmer Borra Vineyards...... 41 Crushers, Presses, Bottling Wine Grapes, Juice & Wine, Lodi Equipment and Labelers Calif.

EasternWineryExposition.com 17

EVQ_corporateEasternWineExpo tr.indd 2 21/01/14 15:07 2014 Eastern Winery Exposition

East Coast Wood Barrels . . 189 H & W Equipment. . . . . 132 It’s A Dusey...... 114 Distribution and Manufacturing of Equipment for Vineyard & Winery Grape & Wine Related Jewelry & Wood Barrels Clothing Hanna Instruments . . . . .53 Edge Architecture, PLLC. . 177 Testing Equipment for Wine Invisible Sentinel, Inc. . . Foyer Architecture, Engineering & Interior Analysis The Power of Molecular Diagnostics Design Services in the Palm of Your Hand Hauser Packaging, Inc. . . . 192 Enartis Vinquiry ...... 146 Wine and Beer Bottles Corks Janson Capsules...... 111 Analytical Services, Consulting, and Capsules Wires PVC and Polylam Capsules, Sleeves Supplies for the Wine Industry and Screwcaps, Haygrove Inc...... 202 ErgonArmor ...... 208 Haygrove High Tunnels J.S. Woodhouse Co., Inc. . . .211 Attractive, Durable, Hygienic Process Vineyard and Orchard Sprayers Flooring Hoffmeister Barrel Works . . 176 ZZ5L American Oak Barrels Kendall Farms, Llc...... 136 Euro-Machines, Inc...... 16 Bulk Wine, Grapes, Juice Supplier Vineyard & Winery Equipment Hygiena...... 207 Rapid Sanitation Verification System Kaufman Container . . . . .87 F. Colavita & Son & Consumers Packaging, Bottles, Closures, Corks, Produce...... 68 Hypac USA ...... 43 Decoaration California Grapes, Jucies and Wines Basket Presses and Destemmers Keystone Fermentation F-L Tanks...... 232 IDL Process Solutions Inc. . 170 Supply...... 62 Pumps, Critical Detergents, Fining Agents, Yeasts, Enzymes, Western Square Barrel Rack and Automatic Integrity Testers, Depth Laboratory Eqipment, Filtration Super Prozyme Media, Injection Supplies Label Aid Inc...... 164 Filter Process & Supply . . . 215 Impaq-Astrapouch...... 116 Short Run- Long Run Wine Labels Filters & Equipment for Wine Eco-Friendly Stand-Up Flexible Since 1984 Processing Pouches and Filling Equipment Label Gallery...... 149 Finger Lakes Trellis Inland Desert Digital and Photographic Printing Supply...... 138 Nursery, Inc...... 161 Vineyard Supplies, Equipment & Washington Certified Grapevine Wildlife Control Nursery G&D Chillers...... 154 Glycol Chillers and Heaters G.A. Printing...... 107 Rack Cards, Brochures, Postcards Ganau America Inc...... 80 Natural Gino Pinto Inc...... 126 Equipment Supplies, Accessories, Grape, & Grape Juice Gintec Shade Technologies. .79 Netting Systems GLCC Co...... 173 Bases G-M-I, Inc...... 40 Gaskets & Seals Grafted Grapevine Nursery...... 129 Vinifera, Hybrid, New Varieties, Custom Grafting Green Harvest Machinery Co. Ltd...... 209 Homebrew Beer Wine Tools Equipment Gusmer Enterprises, Inc. . . 104 Filtration; Instrumentation; Processing & Laboratory Aids; Analytical Services; Oak G.W. Kent, Inc...... 130 Tank , Press Crusher, Filter, Packaging Equipment, Fittings & Valves

18 For exhibitor websites please visit easternwineryexposition.com MARCH 3-6, 2014

Lakewood Cork...... 162 Metallo Usa/Earth & Turf Niagara Label ...... 77 Gultig Corks Products, Llc ...... 197 Labels, Quick Turn, Superior Service Vineyard Maintenance Equipment Lakeview Vineyard Niagara Scientific Products/ Equipment Inc...... 221 Metrokane Distribution . . . . 1 Precision Scale & Balance. . 119 Sales & Service Vineyard Equipment Rabbit and Houdini Brands Testing and Weighing Equipment & Supplies Lanza Vineyards Inc. . . . . 56 Microworks Grow Grapes for Winemakers Technologies, Inc...... 78 Nomacorc LLC ...... 229 Derect to Consumer Software We Deliver Better Wine Consistently Lieutenant Blender Cocktails In a Bag...... 167 Mille Lacs Foods...... 158 Northcoast WineGrape Wine Cocktails in a Bag for Training Retail Ready Food Gifts Brokers...... 81 Room Sales North Coast CA Winegrapes and Milwaukee Instruments. . . 121 Juice L’uva Bella Winery LLC. . . 29 Manufacturer of Quality Testing Fully Bonded & Licensed Winery/ Equipment Novavine...... 24 Distributer of Fresh Winemaking Grapevine Nursery Providing Juice MIWINEBARREL. . . . . 118 Custom Grafted Vines Speacializing in Containers for Mrboxonline.Com ...... 175 Winemaking! Okanagan Winery & Cider Pulp & Foam Packaging for Wine & Works Equipment . . . . . 210 Beer More Wine! Pro...... 186 Winery & Distilling Equipments Best Value in Stainless Tanks M&M Wine Grape Co. . . . .54 Oak Chips, Inc. (OCI) . . . . 117 Wine Grape and Equipment Sales Morton Buildings, Inc. . . . .57 Fine Appalachian Oaks Construction/Winery Facilities McClain Ozone...... 98 Oasis Design Group. . . . . 227 Sanitation Systems Munckhof Mfg...... 93 Landscape Architects, Planners, and Manufacturer of Quality Viticultural Designers Messick Equipment. . . . . 213 Equipment Vineyard Tractors and Equipment Oenophilia LLC...... 58 NAPA Fermentation Wine Accessories Messinas/Plotsaver . . . . .223 Supplies ...... 110 Animal Management Tools & Offers Everything for the Wine Oesco, Inc...... 30 Repelents Industry, from Supplies to Home Bird Netting, Hand Tools, Mowers & Winemaking and Beer Brewing Presses Classes EasternWineryExposition.com 19 2014 Eastern Winery Exposition

Ohio Bottling Equipment. . 196 prototype: tourism. . . . . 214 Shur Farms Frost Bottling Equipment & Supplies Consultancy and Marketing Agency Protection...... 11 Specializing in Tourism Customized Frost Protection: Orchard Valley Advanced Technology Supply Inc...... 13 Randox Food Diagnostics. . .38 Vineyard Supplies Cost Effective Wine Ananlysis Spec Trellising ...... 82 High Quality Vineyard Materials Picnic Plus/Topnest Designs. 70 Rack & Maintenance Wine Totes, Picnic Sets, Source LLC ...... 143 Stanpac...... 144 Cheeseboards, Baskets Wine Barrel Racks Screen Printed Labels Practical POS ...... 39 ROMFIL...... 4 Steamericas Inc...... 61 Point of Sale & Merchant Services Crossflow Filtration and Filtration Commercial and Industrial Cleaning Units Products, Specializing in Vapor Prestige Glassware. . . . . 165 Steam Machines Tasting Room Glassware and Gifts Ruhl Insurance...... 102 Complete Insurance - Wineries and Superior Wind Machine Presque Isle Wine Cellars. . 51 Vineyards Service ...... 21 Quality Winemaking Supplies Since Orchard-Rite Wind Machines 1964 Rutherford Equipment. . . . 72 Airocide Distributor Susquehanna Glass Portocork America . . . . . 42 Company ...... 22 Cork S&L Vineyards...... 8 Your Decorating Specialist Since 1910 Grower Providing Premium Grapes/ Procasa Automation. . . . 220 Juices Swihart Sales Co...... 216 High Speed Fillers and Cappers Low Volume Mist Sprayers Saxco Canada...... 148 Pro Refrigeration...... 217 Bottles & Closures Tanks For Wine Inc...... 14 Manufacteur of Glycol Chiller Oak Barrel Alternative Tanks System Scott Laboratories ...... 26 Wine/Distilling Supplier Unitech Scientific LLC. . . .113 Prospero Equipment Corp. . .85 Wine Testing Kits and Intruments Full Winery Equipment and Supplier

Parking at Penn Square Garage

The special rate for EWE par- ticipants is $7.00/day. If you are staying at the Marriott, bring your parking ticket to be validated for the discounted rate at the hotel’s Front Desk. If you are just parking for the day (only one entry/exit al- lowed per $7.00), pick up your discounted parking pass at the EWE Registration Desk; you will need this plus your parking ticket when you exit the garage to guarantee the discounted rate. Inquire at the EWE Registra- tion Desk for overflow park- ing lots also offering the dis- counted rate.

20 For exhibitor websites please visit easternwineryexposition.com MARCH 3-6, 2014

US-FIP...... 174 Westfall Company, Inc. . . . 91 US-FIP: Flexible Impellar Pump Plastic Storage Tanks for Wine Manufacturing Wine Business Monthly. . . 103 Sponsoring Vin Table, LLC ...... 74 The Industry’s Leading Publication Grape/Wine Motif Wares & Bungs for Wineries and Growers Associations Vinmora...... 159 Wine & Vine Care . . . . . 120 Beauty Products From Artos Metal Post & Vineyard Consulting • American Distilling Institute Valley Pipe & Supply Inc. . . 184 Crush Pad & Processing Equipment Wine & Grape Grower . . . .66 • American Wine Society B to B Newspaper for Wine & Grape Vance Metal Fabricators. . . 76 Growers Vance Tanks Made in America • Cayuga Lake Wine Trail Wine America Insurance. . . 3 Viatran Inc...... 160 Competitively Priced Winery • Connecticut Vineyard & Gift Shop Apparel Insurance Winery Association Nurseries...... 108 Wine Industry Network. . . 218 Certified, Grafted Grapevines, Resource Site for the North • Garden State Wine Growers Cuttings and Root Stock American Wine Industry Association VESTA/Missouri State Winemaker Products . . . .188 • Hudson Valley Wine Country University...... 137 Winemaking Tools-Punch Down Online Grape and Wine Education Tools Program • Leelanau Peninsula Vintner’s Winery Pak Insurance Association Vintners Global Resource . . 67 Programs ...... 178 Wine Bottles & Packaging Specialized Winery Insurance • Long Island Sustainable Vintner’s Vault ...... 140 Wine Packaging Winegrowers The Finest Wine Making By Naylor ...... 59 Equipment Period Corrugated Retail and Shipping • Maryland Grape Growers Wine Center...... 101 Wine Packaging Association Service Center for the Professional Wine Packaging Corp. of Wine Industry • Maryland Wineries America...... 12 Association Vitro Packaging LLC. . . . 179 Pulp and Foam Wine Supplies A Full Range of Value-Added Glass WineWare Software . . . . .50 • Packaging Products Massachusetts Farm Touch POS & Wine Club Wineries & Growers Vinquip...... 219 Wines & Vines...... 25 Association Design of the Full Process, Outlining The Voice of the Wine Industry the Processing Capabilities, • Michigan Grape & Wine Overseeing the Building of the Winestix ...... 236 Industry Council Cellar, Determining the Crushing Oak Barrel Alternatives for Wine, Requirements, Based on the Brew & Spirits • Anticipated Supply from the Harvest New Hampshire Winery Wright Labels...... 7 Association Virginia Wine Wine Labels Printing Design Bottling LLC...... 206 Services • Ohio Wine Producers Mobile Wine Bottling Services WS Packaging - Label Association Vogelsang USA...... 231 World...... 156 Manufactures Rotary Lobe Premier Printing; Low Minimum, • Pennsylvania Winery Pumps, Inline Grinders and Land No Plate Charges & Bottling Date Association Application Equipment Driven • Waterloo Container. . . . . 182 Zenan USA ...... 109 Seneca Lake Wine Trail Distributor for Bottles, Corks & Quality Drinkware at Competitive Closcures Pricing • Suisun Valley Vintners & Growers Association Westco Intruments dba Unity Scientific...... 194 • Wine America Systems Available for Chemistry Analysis and Continuous Flow • Wine Council of Ontario Analysis

21 EasternWineryExposition.com 21