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March 3-6, 2014 Lancaster County Convention Center & Marriott at Penn Square Lancaster, Pennsylvania Easternwineryexposition.Com You are Invited to Attend the 2nd Annual March 3-6, 2014 Lancaster County Convention Center & Marriott at Penn Square Lancaster, Pennsylvania EasternWineryExposition.com FEATURING THESE INDUSTRY EXPERTS... and many more! Lucie Morton Dr. Gregory Jones Michael Jones Dr. Paolo Sabbatini Denise Gardner Dr. Barry Gump Dr. Jim Willwerth Elizabeth Slater Tom Payette Dr. Douglas Pfeiffer Dr. Gary Pavlis Donniella Winchell JOIN US NEXT YEAR! Exhibit Hall Hours: March 17-20, 2015 TUESDAY, MARCH 4: 11:30AM - 6:00PM The Oncenter WEDNESDAY, MARCH 5: 9:15AM - 2:30PM Syracuse, NY SPONSORED BY: CONFERENCE SPONSOR: www.EasternWineryExposition.com UD SPO O N R Come S P O visit us at the R Easter Winer itio e a March 4-5th, 2014 s t e r Boot# m n 39 o w .c ine on ryexpositi The Future of Point-of-Sale Practical POS™ provides the right Point-of-Sale Solution that uniquely meet your needs and goals. Contact us at 800-POS-1290 (800-767-1290) NJOY Products d/b/a Practical Business Solutions is a registered ISO / MSP of Fifth Third Bank, Cincinatti, OH RUPractical.com and RUPracticalPOS.com is a service mark of Practical Business Solutions. MARCH 3-6, 2014 Welcome Welcome to the 3rd annual Eastern Winery Exposition (EWE). Over the next three days, my goal is to exceed your expectations. EWE generates an atmosphere where you can follow your dreams to establish a winery, grow your vineyard, or expand upon winemaking and marketing skills. So while you are here, foster new ideas, find new or improved products, meet new friends, and develop lasting rela- tionships. This is all part of the experience! We are pleased to announce that the American Society for Enology and Viti- culture-Eastern Section (ASEV-ES), in conjunction with EWE will conduct a live auction as a scholarship fundraiser right here during the show. The live auction is one of the main fundraisers the ASEV-ES conducts in order to provide scholar- ships for students seeking a career in enology and viticulture. The auction will be held in conjunction with the Industry Celebration Dinner on March 4. The auction begins at 8:30 pm and all are welcome to join (no entrance fee). Come have some fun and support the future talent of our industry! I’d like to thank the associations and organizations noted on page 21 for their ongoing support of EWE. Also, a big shout-out to our show sponsor Wines & Vines, our conference sponsor Practical POS, as well as our supporting sponsors Wine & Grape Grower, Wine Business Monthly and Grapevine Magazine. And thanks to you for making the trip to Lancaster. This event would not have come to fruition without Conference Manager Rich- ard Leahy’s expertise, hard work and conscientious efforts. As well as the superb work of Operations Director, Marcia Gulino. If you get the chance, please say hello to Richard, Marcia or me, and do let us know if there is anything we can do to make this experience even better for you! After all, this is your event and we value your feedback. Following the show you will be sent a notice to complete a survey. Please take a few moments to share your thoughts about your time at EWE. We will use those results to help us provide you with an improved event in 2015, scheduled for March 17-20 at the Oncenter in Syracuse, NY. The 2016 event will return to Lancaster March 8-11, 2016. Enjoy the show! Cheers, Bob Mignarri Caretaker of your show Bob Mignarri Richard Leahy Marcia Gulino EasternWineryExposition.com 1 Contents SCHEDULE OF EVENTS ............. 4-5 EWE SOCIAL & NETWORKING EVENTS . 6 EWE PARTNER EVENTS .............. 7 CONFERENCE .................. 9-15 PARKING INFORMATION ........... 20 SPONSORING ASSOCIATIONS ...... 21 LIST OF EXHIBITORS ............. 17-21 Ovation Direct Sessions While at the Eastern Winery Exposition take advantage of the opportunity to participate in your own one-­‐hour private business planning . session Experience the value of an individual mentoring session with Ovation Guild members Elizabeth Slater (In Short Direct Marketing) Gary and Finnan (The GFC Group) for one winery (up to four participants). This one-­‐hour Q&A session answers your questions and provides recommended solutions to the challenges you face when dealing with: • Strategic Business & Brand Planning • Retail Hospitality & Environment Design • Organization Design & Development • Customer Relationship Management • Hospitality Employee Sales Training • Sales Channel Strategy and Management • Market/Customer/Channel Insights • Brand & Product Launch Strategies This session also includes a one-­‐hour call and review of your questions or business plans prior to meeting in person at the show. Ovation Direct sessions are available on a first s come, first booked basi Tuesday March 4TH or Wednesday, March 5. Appointments are limited – To Book: Call or email Elizabeth 707-­‐953-­‐1289 or [email protected] Visit us at OvationGuild.com 2 MARCH 3-6, 2014 BLOGGING STATION – NEW IN 2014! MARCH 3, 4:00 – 5:30 PM At-A-Glance MARCH 4, 4:30 – 6:00 PM MONDAY, MARCH 3 Want to spread the word about your wine? Bloggers will be standing by during the times noted above • PWA Annual Meeting to sample your wine and then blog about it on • EWE Welcome Wine Reception Eastcoastwineries.blogspot.com, the New York • Craft Brandy Distilling Workshop Cork Report and others, right from the show. Look for them in the Registration Lobby, outside the TUESDAY, MARCH 4 Exhibit Hall. Limit 2 bottles per organization. • Conference Our thanks to Carlo, Lenn, Martha, Nancy & Rick • Exhibit Hall for providing this service and continuing to promote • Buffet Lunch Social Eastern wines. • Industry Celebration Dinner • ASEV-ES Live Auction REMINDER FROM SHOW MANAGEMENT All non-Pennsylvania wine requires prior approval WEDNESDAY, MARCH 5 from the PLCB to be poured at EWE. • Conference • Exhibit Hall EWE SURVEY • Buffet Lunch in Exhibit Hall Complete the EWE survey and win a chance at a free 2015 registration! Watch for the survey THURSDAY, MARCH 6 in your email at the completion of the show. • Direct to Consumer Workshop • Distillation Workshop EasternWineryExposition.com 3 Schedule of Events The following provides a comprehensive schedule of events. For Conference sessions listed by track, including descriptions and speakers, please see pages 9-15. All Conference sessions take place in the Commonwealth Ballroom on Level 2, one floor above the Exhibit Hall. MONDAY, MARCH 3 8:00am-5:00pm Pennsylvania Winery Association Annual Meeting Separate registration required 10:00am-3:00pm Craft Brandy Distilling Workshop (O FFSITE ) Separate registration required 4:00-5:30pm Blogging Station • R EGIST R AT I O N L O BBY 6:00-7:30pm Welcome Wine Reception • H E R I TA G E B A llroo M TUESDAY, MARCH 4 N01: Lab Testing Cost Analysis: V01: Panel: How Do We Grow the 8:15-9:15am In-House or Outsource? Grape Supply? • C O MM O NWEA LT H 2 C O MM O NWEA LT H 3 9:15-9:25am Coffee Break N02: Cold Stabilization: Reducing V02: Grape-Based Challenges to a 9:25-10:35am Time & Energy Costs • Healthy Wine Industry in the Mid- C O MM O NWEA LT H 3 Atlantic • C O MM O NWEA LT H 2 E01: Optimal Use of Tannin N03: Are You (Really) Ready to Start a 10:45-11:55am Additions • C O MM O NWEA LT H 3 Vineyard? • C O MM O NWEA LT H 2 11:30am-6:00pm EXHIBIT HALL OPEN • F R EED O M H A ll 12:00-1:00pm Buffet Lunch Social • V INE S T R EET L O BBY M01: The Medium is the Massage I: E02: Wine Flaw Focus: the Setting & Achieving Marketing & Sales 2:00-3:30pm Reduction-Oxidation Spectrum Goals with Social Media Tools C O MM O NWEA LT H 3 C O MM O NWEA LT H 2 3:30-3:50pm Break M02: The Medium is the Massage II: V03: Panel: Products for Reducing 3:50-5:00pm Getting Current with Social Media and Frost Damage • C O MM O NWEA LT H 3 Getting Found • C O MM O NWEA LT H 2 4:30-6:00pm Blogging Station • R EGIST R AT I O N L O BBY 7:00-8:30pm 3rd Annual Industry Celebration Dinner • H E R I TA G E B A llroo M 8:30-9:15pm ASEV-ES Live Auction • Room assignments were current as of press time and are subject to change onsite. • As a courtesy to others, please mute your cell phones when in breakout sessions. 4 MARCH 3-6, 2014 REGISTRATION DESK HOURS EXHIBIT HALL HOURS Monday, March 3: 1:00 pm – 8:00 pm Tuesday, March 4: 11:30 am - 6:00 pm Tuesday, March 4: 7:30 am – 6:00 pm Wednesday, March 5: 9:15 am - 2:30 pm Wednesday, March 5: 7:45 am – 3:30 pm WEDNESDAY, MARCH 5 M03: Starting a Small Winery V04: Reducing Bunch Rot by Changing 8:20-9:20am C O MM O NWEA LT H 3 Cluster Architecture • C O MM O NWEA LT H 2 EXHIBIT HALL OPEN 9:15am-2:30pm F R EED O M H A ll 9:20-9:35am Coffee Break E03: Better Bordeaux Blends I: V05: Climate Change and Viticulture 9:35-10:35am Through Fermentation Sustainability in the East C O MM O NWEA LT H 3 C O MM O NWEA LT H 2 M04: Cost Accounting, or Defining the E04: Better Bordeaux Blends II: Post 10:45-11:45am Real Cost of Production Fermentation • C O MM O NWEA LT H 3 C O MM O NWEA LT H 2 12:15-1:30pm Lunch Buffet • Exhibit Hall V06: New Research I: Optimizing E05: New Research: Improving N Applications for Cover Cropped the Sensitivity of MLF Paper 2:00-3:00pm Sites/ SWD Fruit Fly Update • Chromatography C O MM O NWEA LT H 3 C O MM O NWEA LT H 2 3:00-3:10pm Break V07: New Research II: UAVs (Drones) E06: Wild Card Wines in the Vineyard and Use of New Bird 3:10-4:10pm C O MM O NWEA LT H 3 Deterrents in Vineyards C O MM O NWEA LT H 2 THURSDAY, MARCH 6 W01: Workshop: Distillation W02: Workshop: Direct-to-Consumer 9:00am-12:15pm C O MM O NWEA LT H 3 C O MM O NWEA LT H 4 W02A: Direct-to-Consumer Post Workshop Module 1:15pm-2:15pm C O MM O NWEA LT H 4 W01-2A E01-E06 M01-M06 Workshops Enology Money/Management/Marketing N01-N03 & M03 V01-V07 Newcomers Viticulture • With the environment in mind, and as far as is possible, all EWE conference materials are paper-free.
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