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MARCH T-8, 2012 SPONSORED BY: THE VOICE OF THE WINE INDUSTRY SUPPORTED BY: MARCH 7-8, 2012 Lancaster County Convention Center & Lancaster Marriott at Penn Square Lancaster, Pennsylvania EasternWineryExposition.com Vineyard Photos by Richard Leahy ‘License to Steal’ National Wine Marketing Conference CO-LOCATED WITH: See you next year! March 6-7, 2013 Pennsylvania Winery New Grape Association Annual Meeting Grower Workshop Lancaster County Convention Center, Lancaster PA EASTERN WINERY EXPOSITION EasternWineryExposition.com to a renowned person in the wine industry. It’s Social and Networking Events the perfect way to wind down from the first full day of EWE and to celebrate the start of a new WELCOME WINE RECEPTION growing season. TUESDAY, MARCh 6 | 6:00 – 7:30 PM Glassware provided by Co-sponsored by Pennsylvania Winery Association, Baltimore Glassware Decorators. 877-209-6488 Ohio Wine Producers Association & ‘License to Steal’ National Wine Marketing Conference. All three Networking & Social Events noted above are included with purchase of a Full Conference Welcome to the first Eastern Winery Exposition. Glassware provided by Arton Products. Package. They may also be purchased a la carte in Thank you for making the trip to Lancaster. When I began the planning BUFFET LUNCH SOCIAL conjunction with other registration passes at the process, I envisioned developing a focused trade show and conference that Registration Desk. WEDNESDAY, MARCh 7 | 12:15 – 1:15 PM would bring the Eastern wine industry together at a central location, in a first Bob Mignarri, class facility, yet at an affordable cost. I also wanted to develop an atmosphere Show Manager Enjoy an informal, sociable buffet lunch with LUNCH BUFFET IN THE EXHIBIT HALL where the Eastern wineries and vineyards would feel that this was their event. fellow attendees and speakers. THURSDAY, MARCh 8 | 12:15 – 1:30 PM I believe we have achieved this and hope to exceed your expectations over 1ST ANNUAL EWE INDUSTRY CELEBRATION DINNER Sponsored by the Exhibiting Companies the next two days. We have created an atmosphere where you can follow your Dessert provided by Vin Table, Booth 47. dreams to establish and grow your vineyard, winemaking and marketing skills. WEDNESDAY, MARCh 7 | 7:00 – 9:00 PM This casual walk around lunch buffet is a great So while you are here, foster new ideas, find new and improved products, pick Kick off the evening with some tasty appetizers, way to meet the exhibiting companies and up some new tips, meet new friends, and develop lasting relationships. This is all Eastern wine samplings, and a chance to min- learn more about the products that can help you part of the experience I hope you have. gle with your fellow attendees, speakers and in your business. A variety of food options will exhibitors. Dinner immediately follows, along This event would not have come to fruition without Seminar Program Director Richard Leahy, be available. Free to all attendees. Richard Leahy’s expertise, hard work and conscientious efforts, and the superb Seminar with “Ten Winery Success Stories.” A special work of Operations Director Marcia Gulino. Program lifetime achievement award will be presented Director I thank the following associations and organizations for supporting the Eastern Winery exposition: American Wine Society, Garden State Wine Growers Association, Massachusetts Farm Wineries and Growers Association, Hudson Valley Wineries, Maryland Wineries Association, New Hampshire Winery Association, New York State Wine Grape Growers, Ohio Wine Producers Association, and The Wine Club Solution Pennsylvania Winery Association. I also want to thank the show sponsor Wines & Vines as well as the supporting with Proven Success & sponsors, Practical Vineyard & Winery, Wine Business Monthly, winejobs.com, and Marcia Gulino, Operations Revenue Generating Impact the License to Steal National Wine Marketing Conference. Director We invite you to learn how we have helped clients reduce operating expenses, Enjoy the two days of exhibits, seminars, and social functions. I encourage you while increasing sales and truly building profi table client relationships that last. to participate in a 50/50 raffle we have to provide the ASEV-ES with 50% of the donations for their scholarship fund. Someone will win the other 50%. The entry • No monthly, annual or upgrade fees • Windows XP, 03, 07, Vista, iPad, PC, Mac, etc. table is right in the registration area. • Multiple location & user access at no extra cost compatible If you get the chance, please say hello to me, Richard and Marcia and do let us • Print shipping labels without an export/import • ShipCompliant integration know if there is anything we can do to make this experience better for you! After • Use 1, 2 or all 3 shippers FedEx, UPS and GSO • Automated report are delivered to your inbox all, this is your event. After the show you will be sent a notice to fill out a survey. • Shipping rates are calculated on every package • Birthday reminders are automatically sent We will use the results to help us provide you an improved event in 2013 which • 7 day weather forecast identify potential issues • Ability to integrate with all other solutions* is already scheduled for March 6 & 7 at this facility. And much more! Please call us to see a complete demonstration and ask about the $500 Quick-Start Program. Cheers, www.ActiveClubManagement.com Bob Mignarri [email protected] Caretaker of your Show 925-447-CLUB (2582) 866-450-CLUB (2582) *other solutions must allow integration 2 MARCH 7-8, 2012 | Lancaster, PA EASTERN WINERY EXPOSITION EasternWineryExposition.com KEY: E01-5: Enology; M01-5: Money/Management/Marketing; Please TUrn yoUR cell phones to non-RIng Schedule of Events N01-2: Newcomer; V01-5: Viticulture Schedule of Events when IN semInar rooms. thanK you. All seminars are held in the Commonwealth Ballrooms on Level 2 All seminars are held in the Commonwealth Ballrooms on Level 2 Tuesday, March 6, 2012 Thursday, March 8, 2012 8:00am - 5:00pm Pennsylvania Winery Association Annual Meeting* 8:30 - 9:50am E03: Optimizing Varietal Fruit Character in Red Hybrids Speakers: Ian Barry (NY), Joe Fiola (UMD), Chris Granstrom (VT), Brad Knapp (PA) 6:00 - 7:30pm Welcome Wine Reception -- Heritage Ballroom Level 3 8:30 - 9:50am V04: Bird Netting and Control Options Wednesday, March 7, 2012 Speakers: Jerry Forest (PA), Peter Oldak (NH), Michael Schmidt (Spec Trellising), Jeff White (VA) 9:00am - 2:15pm Exhibit Hall Open 8:00 - 8:30am Plenary Session: Winegrowing and the Internet 9:50 - 10:00am Coffee Break Presented by Tom Payette 10:00 - 11:45am E05: Optimizing Varietal Fruit Character in Cabernet Franc 8:30 - 9:30am N01: Newcomer Workshop: Starting Successfully Speakers: Ed Boyce (MD), Adam McTaggart (VA), Tom Payette (VA), Shep Rouse (VA) Speakers: Richard Carey (PA), Tom Payette (VA), Brian Roeder (VA) 10:00 - 11:45am M04: Wine Club Workshop 8:30 - 9:30am V01: Growing Cabernet Franc for Fine Wine Speakers: Theresa Dorr, Active Club Management, Patty Held, Patty Held Consulting, Speakers: Mark Chien (Penn State), Adam McTaggart (VA) Derek Whittington (IA) 9:30 - 9:45 am Coffee Break 12:15 - 1:30pm Lunch Buffet in the Exhibit Hall 9:45 - 11:00am N02: Winery Sanitation: the Prerequisite for Quality Sponsored by the Exhibitors Speakers: John McClain, McClain Ozone, Tom Payette (VA) 2:00 - 4:00pm V05: Vineyard Spraying Workshop 9:45 - 11:00am V02: Benefits and Mechanics of Close Vine Spacing and Cane Pruning Speakers: Bryan Hed, (Penn State), Andrew Landers (Cornell), Lucie Morton (moderating) Speaker: Lucie Morton (VA) 2:00 - 3:00pm M05: Effective Social Media Networking 11:05am - 12:15pm M01: The American Wine Consumer in 2012: Summary of the Wine Market Council Speakers: Derek Whittington (IA), Donniella Winchell (OH) Annual Report 3:00 - 4:20pm EO4: New Winemaking Technology Speaker: Linda Jones McKee, Wines & Vines Speakers: Carl DiManno (Wine Secrets), Jerry Forest (PA), J-L Groux (ON) 11:05am - 12:15pm V03: Considering Economic Sustainability in Your Cultivar Choices Speakers: Ed Boyce (MD), Tina Hazlitt (NY), Stephen Rigby (PA) Friday, March 9, 2012 11:30am - 6:00pm Exhibit Hall Open 8:30am - 5:30pm New Grape Grower Workshop* *Separate registration required 12:15 - 1:15pm Buffet Lunch Social -- Vine Street Lobby adjacent to the Exhibit Hall Commonwealth Ballroom Level 2, Salon 3 2:15 - 3:30pm M02: Guide to TTB Winery Online Tax Payments, Permits Speakers: Rick Chow, Teresa Kampsen, TTB 2:15 - 3:15pm E01: New Packaging, Closure Technology Evaluation Registration Desk Hours Speakers: Richard Carey (PA), Shep Rouse (VA), Jeff Sanders (VA) Tuesday, March 6, 1:00pm-9:30pm 3:15 - 3:55pm Break Wednesday, March 7, 7:15am -7:00pm 3:40 - 5:00pm M03: Understanding Small Winery Economics Thursday, March 8, 7:45am to 3:15pm Speaker: Dr. Gerald White, Professor Emeritus, Cornell University 3:55 - 5:10pm E02: Comparing New and Established Microbiology Technology & Products Exhibit Hall Hours With the environment Speakers: Michael Jones (Scott Laboratories), Lisa Van de Water (Beverage Supply Group) in mind, and as much Wednesday, March 7: 11:30am - 6:00pm as is possible, all EWE 7:00 - 9:00pm First Annual EWE Industry Celebration Dinner -- Heritage Ballroom Level 3 Thursday, March 8: 9:00am - 2:15pm conference materials will Including “Ten Winery Success Stories” be paper-free. 4 MARCH 7-8, 2012 | Lancaster, PA See you in Lancaster next year! March 6-7, 2013, Lancaster County Convention Center 5 EASTERN WINERY EXPOSITION EasternWineryExposition.com Seminar Sessions and Speakers E02 | Comparing New and Salon 2 Milllot being named “Best Red Wine” at the All Seminar Sessions take place in the Commonwealth Ballroom, Level 2 Established Microbiology New York Wine and Food Classic. I’ll explore Technology & Products clonal selection, viticultural practices and de- Salon 3 cisions in the winery as factors affecting wine KEY: E01 | New Packaging, Closure Michael Jones, Scott Labs and Lisa quality.
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