SPONSORED BY:

THE VOICE OF THE INDUSTRY

SUPPORTED BY: MARCH 7-8, 2012

Lancaster County Convention Center & Lancaster Marriott at Penn Square Lancaster, Pennsylvania

EasternWineryExposition.com Photos by Richard Leahy

‘License to Steal’ National Wine Marketing Conference

CO-LOCATED WITH:

See you next year! March 6-7, 2013 Pennsylvania New Association Annual Meeting Grower Workshop Lancaster County Convention Center, Lancaster PA Eastern Winery Exposition EasternWineryExposition.com

to a renowned person in the wine industry. It’s Social and Networking Events the perfect way to wind down from the first full day of EWE and to celebrate the start of a new WELCOME WINE RECEPTION growing season. Tuesday, March 6 | 6:00 – 7:30 pm Glassware provided by Co-sponsored by Pennsylvania Winery Association, Baltimore Glassware Decorators. 877-209-6488 Ohio Wine Producers Association & ‘License to Steal’ National Wine Marketing Conference. All three Networking & Social Events noted above are included with purchase of a Full Conference Welcome to the first Eastern Winery Exposition. Glassware provided by Arton Products. Package. They may also be purchased a la carte in Thank you for making the trip to Lancaster. When I began the planning BUFFET LUNCH SOCIAL conjunction with other registration passes at the process, I envisioned developing a focused trade show and conference that Registration Desk. Wednesday, March 7 | 12:15 – 1:15 pm would bring the Eastern wine industry together at a central location, in a first Bob Mignarri, class facility, yet at an affordable cost. I also wanted to develop an atmosphere Show Manager Enjoy an informal, sociable buffet lunch with LUNCH BUFFET IN THE EXHIBIT HALL where the Eastern and would feel that this was their event. fellow attendees and speakers. Thursday, March 8 | 12:15 – 1:30 pm I believe we have achieved this and hope to exceed your expectations over 1ST ANNUAL EWE INDUSTRY CELEBRATION DINNER Sponsored by the Exhibiting Companies the next two days. We have created an atmosphere where you can follow your Dessert provided by Vin Table, Booth 47. dreams to establish and grow your vineyard, and marketing skills. Wednesday, March 7 | 7:00 – 9:00 pm This casual walk around lunch buffet is a great So while you are here, foster new ideas, find new and improved products, pick Kick off the evening with some tasty appetizers, way to meet the exhibiting companies and up some new tips, meet new friends, and develop lasting relationships. This is all Eastern wine samplings, and a chance to min- learn more about the products that can help you part of the experience I hope you have. gle with your fellow attendees, speakers and in your business. A variety of food options will exhibitors. Dinner immediately follows, along This event would not have come to fruition without Seminar Program Director Richard Leahy, be available. Free to all attendees. Richard Leahy’s expertise, hard work and conscientious efforts, and the superb Seminar with “Ten Winery Success Stories.” A special work of Operations Director Marcia Gulino. Program lifetime achievement award will be presented Director I thank the following associations and organizations for supporting the Eastern Winery exposition: American Wine Society, Garden State Wine Growers Association, Massachusetts Farm Wineries and Growers Association, Hudson Valley Wineries, Maryland Wineries Association, New Hampshire Winery Association, New York State Wine Grape Growers, Ohio Wine Producers Association, and The Wine Club Solution Pennsylvania Winery Association. I also want to thank the show sponsor & Vines as well as the supporting with Proven Success & sponsors, Practical Vineyard & Winery, Wine Business Monthly, winejobs.com, and Marcia Gulino, Operations Revenue Generating Impact the License to Steal National Wine Marketing Conference. Director We invite you to learn how we have helped clients reduce operating expenses, Enjoy the two days of exhibits, seminars, and social functions. I encourage you while increasing sales and truly building profi table client relationships that last. to participate in a 50/50 raffle we have to provide the ASEV-ES with 50% of the donations for their scholarship fund. Someone will win the other 50%. The entry • No monthly, annual or upgrade fees • Windows XP, 03, 07, Vista, iPad, PC, Mac, etc. table is right in the registration area. • Multiple location & user access at no extra cost compatible If you get the chance, please say hello to me, Richard and Marcia and do let us • Print shipping labels without an export/import • ShipCompliant integration know if there is anything we can do to make this experience better for you! After • Use 1, 2 or all 3 shippers FedEx, UPS and GSO • Automated report are delivered to your inbox all, this is your event. After the show you will be sent a notice to fill out a survey. • Shipping rates are calculated on every package • Birthday reminders are automatically sent We will use the results to help us provide you an improved event in 2013 which • 7 day weather forecast identify potential issues • Ability to integrate with all other solutions* is already scheduled for March 6 & 7 at this facility. And much more! Please call us to see a complete demonstration and ask about the $500 Quick-Start Program. Cheers,

www.ActiveClubManagement.com Bob Mignarri [email protected] Caretaker of your Show 925-447-CLUB (2582) 866-450-CLUB (2582) *other solutions must allow integration 2 MARCH 7-8, 2012 | Lancaster, PA Eastern Winery Exposition EasternWineryExposition.com

KEY: E01-5: Enology; M01-5: Money/Management/Marketing; Please turn your cell phones to non-ring Schedule of Events N01-2: Newcomer; V01-5: Schedule of Events when in seminar rooms. thank you. All seminars are held in the Commonwealth Ballrooms on Level 2 All seminars are held in the Commonwealth Ballrooms on Level 2

Tuesday, March 6, 2012 Thursday, March 8, 2012

8:00am - 5:00pm Pennsylvania Winery Association Annual Meeting* 8:30 - 9:50am E03: Optimizing Fruit Character in Red Hybrids Speakers: Ian Barry (NY), Joe Fiola (UMD), Chris Granstrom (VT), Brad Knapp (PA) 6:00 - 7:30pm Welcome Wine Reception -- Heritage Ballroom Level 3 8:30 - 9:50am V04: Bird Netting and Control Options Wednesday, March 7, 2012 Speakers: Jerry Forest (PA), Peter Oldak (NH), Michael Schmidt (Spec Trellising), Jeff White (VA) 9:00am - 2:15pm Exhibit Hall Open 8:00 - 8:30am Plenary Session: Winegrowing and the Internet 9:50 - 10:00am Coffee Break Presented by Tom Payette 10:00 - 11:45am E05: Optimizing Varietal Fruit Character in 8:30 - 9:30am N01: Newcomer Workshop: Starting Successfully Speakers: Ed Boyce (MD), Adam McTaggart (VA), Tom Payette (VA), Shep Rouse (VA) Speakers: Richard Carey (PA), Tom Payette (VA), Brian Roeder (VA) 10:00 - 11:45am M04: Wine Club Workshop 8:30 - 9:30am V01: Growing Cabernet Franc for Fine Wine Speakers: Theresa Dorr, Active Club Management, Patty Held, Patty Held Consulting, Speakers: Mark Chien (Penn State), Adam McTaggart (VA) Derek Whittington (IA) 9:30 - 9:45 am Coffee Break 12:15 - 1:30pm Lunch Buffet in the Exhibit Hall 9:45 - 11:00am N02: Winery Sanitation: the Prerequisite for Quality Sponsored by the Exhibitors Speakers: John McClain, McClain Ozone, Tom Payette (VA) 2:00 - 4:00pm V05: Vineyard Spraying Workshop 9:45 - 11:00am V02: Benefits and Mechanics of Close Vine Spacing and Cane Pruning Speakers: Bryan Hed, (Penn State), Andrew Landers (Cornell), Lucie Morton (moderating) Speaker: Lucie Morton (VA) 2:00 - 3:00pm M05: Effective Social Media Networking 11:05am - 12:15pm M01: The American Wine Consumer in 2012: Summary of the Wine Market Council Speakers: Derek Whittington (IA), Donniella Winchell (OH) Annual Report 3:00 - 4:20pm EO4: New Winemaking Technology Speaker: Linda Jones McKee, Wines & Vines Speakers: Carl DiManno (Wine Secrets), Jerry Forest (PA), J-L Groux (ON) 11:05am - 12:15pm V03: Considering Economic Sustainability in Your Cultivar Choices Speakers: Ed Boyce (MD), Tina Hazlitt (NY), Stephen Rigby (PA) Friday, March 9, 2012 11:30am - 6:00pm Exhibit Hall Open 8:30am - 5:30pm New Grape Grower Workshop* *Separate registration required 12:15 - 1:15pm Buffet Lunch Social -- Vine Street Lobby adjacent to the Exhibit Hall Commonwealth Ballroom Level 2, Salon 3 2:15 - 3:30pm M02: Guide to TTB Winery Online Tax Payments, Permits Speakers: Rick Chow, Teresa Kampsen, TTB 2:15 - 3:15pm E01: New Packaging, Closure Technology Evaluation Registration Desk Hours Speakers: Richard Carey (PA), Shep Rouse (VA), Jeff Sanders (VA) Tuesday, March 6, 1:00pm-9:30pm 3:15 - 3:55pm Break Wednesday, March 7, 7:15am -7:00pm 3:40 - 5:00pm M03: Understanding Small Winery Economics Thursday, March 8, 7:45am to 3:15pm Speaker: Dr. Gerald White, Professor Emeritus, Cornell University 3:55 - 5:10pm E02: Comparing New and Established Microbiology Technology & Products Exhibit Hall Hours With the environment Speakers: Michael Jones (Scott Laboratories), Lisa Van de Water (Beverage Supply Group) in mind, and as much Wednesday, March 7: 11:30am - 6:00pm as is possible, all EWE 7:00 - 9:00pm First Annual EWE Industry Celebration Dinner -- Heritage Ballroom Level 3 Thursday, March 8: 9:00am - 2:15pm conference materials will Including “Ten Winery Success Stories” be paper-free.

4 MARCH 7-8, 2012 | Lancaster, PA See you in Lancaster next year! March 6-7, 2013, Lancaster County Convention Center 5

Eastern Winery Exposition EasternWineryExposition.com

Seminar Sessions and Speakers E02 | Comparing New and Salon 2 Milllot being named “Best ” at the All Seminar Sessions take place in the Commonwealth Ballroom, Level 2 Established Microbiology and Food Classic. I’ll explore Technology & Products clonal selection, viticultural practices and de- Salon 3 cisions in the winery as factors affecting wine KEY:  E01 | New Packaging, Closure Michael Jones, Scott Labs and Lisa quality. Included will be tasting of two wines, E01-5: Enology Technology Evaluation Van de Water, Vinotec one from the Boordy clone of Leon Millot and M01-5: Money/Management/Marketing Richard Carey on Bag-in Box and PET plastic Michael Jones will cover two rela- one from the Foster clone of Leon Millot. N01-2: Newcomer bottles, (PA); Jeff Sanders (VA) on the vino seal tively new products: Chambourcin may V01-5: Viticulture (a glass closure) and Shep Rouse (VA) on Stelvin Joseph Fiola: closures. 1. Yeast encapsulated in alginate beads be the best overall adapted variety The juice can pass through the alginate, but to the Mid-Atlantic based on excel- Glass bottles and corks P01 | Plenary Session: Salon 4 the yeast cannot escape. There are three ways lent cold hardiness, very good dis- are no longer manda- ease tolerance, good color, and abil- Winegrowing and the Internet in which it can be used. First is for restarting tory as wine packaging stuck fermentations; second is for making ity to ripen fully in most years. I will highlight and closures. There are Tom Payette: A positive and inspi- dessert wines; and third is for creating the cultural practices to follow in the vineyard and now ways for small and rational start into a day of inform- second fermentation during traditional spar- some interesting things to try in the winery. medium-sized Eastern wineries to ing yourself. Tom will give insight kling winemaking. use a variety of non- closures Chris Granstrom: Both Marquette to using the internet, or not, for ob- and even non-glass packaging (bag- 2. No Brett Inside and Frontenac have the potential taining winemaking knowledge. in-box and PET bottles) for their A derivative of chitin extracted from fungus, to make very flavorful and market- wines. Cost, quality product con- this is chitosan, which is toxic to Brettano- able wines. I will talk about how Reminder: sistency and long shelf life are driving factors myces. It is for preventative use and will not I handle them in the vineyard, parameters, how I treat them on the All non-PA wine needs in considering new packaging options for the remove either 4-ethylguaiacol and 4-ethylphe- nol. Ideally, the user (through use of a micro- crush pad, yeast selection, fermentation tem- prior approval from PLCB wine industry. What are the advantages, dis- advantages, costs and trade-offs? A few East- scope) will discover Brettanomyces contami- peratures, and residual sugar levels. I make to be poured at EWE. ern share their experiences with nation before off-flavors are created and treat very different style of wine from these two specific alternatives. the wine accordingly with the chitosan. ; I’ll talk about why and how. Lisa Van de Water Brad Knapp: Chambourcin is the only red hybrid that we have grown How to Test for Wine Microbes: at Pinnacle Ridge and we find that Integrating Traditional and Modern it can fulfill a number of differ- Methods ent roles in the winery portfolio of How can wineries best track wine wines. I will discuss growing Chambourcin microbes during fermentation, cellaring, and for different wine styles and also how we han- bottling? Chemical tests, microscopic exam, dle it in the cellar. culturing… or should everyone just use ge- netic/PCR-based tests? Does sensory evalua- America’s Choice For Vineyards, tion still have a place in the modern winery? Wineries & Orchards Since 1986 What tests are cost-effective for your winery, and when? This session addresses microbe monitoring for wineries of all sizes. Vineyard Supplies Salon 3 E03 | Optimizing Varietal No Vines... No Wines... Just Everything In Between! Fruit Character in Red Hybrids (Panel) Wholesale Supplier for: Trellis Supplies • Training/Tying Supplies Ian Barry (NY), Dr. Joseph Fiola Wildlife Control Solutions (UMD.), Chris Granstrom (VT) and Harvest Supplies Brad Knapp (PA) And So Much More! Ian Barry: Often thought of as a blending grape, Keuka Lake Vine- www.orchardvalleysupply.com yards has had great success with Leon Millot 888-755-0098 as a varietal, culminating with the 2010 Leon 7 Eastern Winery Exposition EasternWineryExposition.com

E04 | New Winemaking Salon 3 Flotation: I will discuss the relatively new pro- Adam McTaggart: At Boxwood M01 | The American Wine Salon 2 Technology cess of clearing juice through flotation, and the Winery we handle all varieties very Consumer in 2012: Summary of the principles of how it works. I will detail our use gently. We believe that Cabernet Carl DiManno, Jerry Forest and Wine Market Council Annual Report of flotation over the past five harvest seasons; Franc in particular benefits from JL Groux the results, successes and failures. I will also this strategy. We gently de-stem Linda Jones McKee: This presen- Carl DiManno review some of the units available and costs. and sort the whole berries and punchdown tation reviews and summarizes the comprehensive annual Ameri- Reverse Osmosis: Reverse Osmosis J-L Groux throughout the primary fermentation to con- can wine consumer research re- selectively removes taints and off- trol the extraction. Barrel strategy, cooperage Fermenters and Barrel Man- port compiled by the Wine Market characters from wine including volatile acid- selection and the percentage of new oak can agement: This talk reviews how to Council and released in January. The report is ity, Brettanomyces and brush fire smoke and also impact Cabernet Franc quality. keep a high level of hygiene without taken from consumer focus groups around the concentrates juice and must prior to fermen- damaging the wood quality, and red Tom Payette: Tom’s approach will country, and tracks such important metrics tation. Use of Reverse Osmosis is common in grape cap management in 59 or 2000 Gal oak focus on some unusual perspec- as frequency of wine consumption, ease with major winemaking regions including Califor- fermenters; sizes and storage techniques. tives you may not be expecting in wine knowledge, frequency and dollar level of nia, France, Italy and Australia and it is an in- this winemaking session. Stylistic This talk details experience in en- consumption patterns by gender and age, and dispensible tool for wineries of all sizes. Geothermy: approach will be the cornerstone as hancing a large geothermy system in a winery even popularity of regional wine. Tom has worked with Cab Franc in Napa and Ultrafiltration: Ultrafiltration is a similar tan- environment (Stratus Vineyards). the East Coast, seeing a large array of fine Cab gential flow filtration method that removes M02 | Guide to TTB Winery Salon 2 tint from and is the only TTB ap- Francs. E05 | Optimizing Varietal Fruit Salon 3 Online Tax Payments, Permits proved method to concentrate color and flavor Shep Rouse: Cabernet Franc is a Character in Cabernet Franc in red wine. variety well-suited to Eastern U.S. Rick Chow and Teresa Kampsen Jerry Forest Ed Boyce, Adam McTaggart, Tom winemaking due to its cold-hardi- Payette and Shep Rouse ness and soft tannins. As a minor TTB will provide an in- Cross Flow Membrane Filtration: variety in most other winegrowing I will discuss the theory and prin- Ed Boyce: Cabernet Franc is an ex- formative presentation cellent grape, both in the vineyard regions other than the Loire, it is a major vari- of two of its web based ciples of crossflow filtration, and re- ety in the East and has regional identity. view the development and advances and the winery. Topics to be dis- electronic processing systems currently avail- cussed include site selection criteria, clones, able for public use: Permits on Line and Pay. in crossflow from its practical beginning. I will describe our experience with crossflow over canopy management, harvest parameters, and gov. Permits Online is TTB’s recently released winemaking. In addition, I will discuss the system used to electronically file original ap- the past twenty plus years, both good and bad, EffEctivE and will address how, when and why we use it, importance of blending to achieve both high vinEyard plications and amendments. This session will quality and consistency in the wines. Spraying Book explain the many benefits for the applicants flow rates, costs, results, and quality concerns. A Practical Guide for Growers overview • 260 pages and touch on the recent success that Permits • 283 photographs including 83 in full color Online has achieved in its short existence. A • 90 figures and 29 tables of useful information live demo of the system will also be provided. • 100 line drawings Next, we will show you how to electronically • Metric and standard units file your tax returns and your winery monthly report of operations via the secure, free, and Andrew J. Landers easy to use Internet-based Pay.gov system. Whether you have one company or a dozen, EffEctivE vinEyard Spraying A Practical Guide for Growers TTB has a simple filing option to fit your his book is a comprehensive resource for novice and needs, making your reporting responsibilities T experienced growers, as well as crop advisors, service providers, educators, communicators and students. Effective Vineyard Spraying is written by Andrew Landers, the leading easier and error-free. authority on vineyard spraying in North America. The book is based upon the application of science into practice, and will: M03 | Understanding Small Salon 3 • improve deposition throughout the canopy • reduce drift from the target area Winery Economics • develop more effective use of pesticides • improve operation and profitability of the spraying operation Dr. Gerald B. White: For those con- • improve grape quality through improved canopy health • provide a comprehensive understanding of the spraying sidering entering the wine busi- process from machine to target • improve educational programs and college courses ness, which should you start first, the vineyard or the winery? In

More inforMation: many situations, you should start [email protected]  www.effectiveSpraying.com with a winery due to the large capital require-

8 MARCH 7-8, 2012 | Lancaster, PA 9 Eastern Winery Exposition www.EasternWineryExposition.com

Thank you to our Sponsors, Supporters, Speakers and Co-Located Events ments for both the vineyard and the winery, needed to use the platforms. This presentation ...for making our new venture such a success! and the relatively long time it takes to reach will look at the evolving world of Social Me- the break-even point for both the vineyard dia platforms, helping you to identify which

and the winery. The capital investment and you should consider, while also identifying ap- SPONSORED BY: CO-LOCATED WITH: cash flows for the first ten years for a typical proaches that will help your winery team max- Pennsylvania Winery 10,000 case winery will be reviewed. Some al- imize the interactions they will get with your Association Annual Meeting ternative business models will be suggested. guests as they reach out to you before, during, Expected yields, grape prices and costs for the and after their experience with your wine. THE VOICE OF THE WINE INDUSTRY major vinifera and hybrid varieties of grapes Donniella Winchell: Social net- New Grape Grower Workshop in the eastern USA will be discussed. working must play a critical part in every winery marketer’s bag of SUPPORTED BY: M04 | Wine Club Workshop Salon 2 tricks. However, deciding which Theresa Dorr, Patty Held vehicles work best for a business is and Derek Whittington always a dilemma. This is addition- ally complicated by the ever expanding array The Wine Club Workshop of new platforms emerging in cyberspace. will present new ideas for And then there is the time needed to commit winery owners and man- to an effective overall program. This presenta- agers to take back to their wineries tion will help attendees sort out and prioritize and immediately put into action and opportunities as they develop an appropriate success. Veteran winery and club social networking scheme for their wineries. experts will combine their exper- ‘License to Steal’ tise and show that your club can be National Wine Marketing Conference N01 | Newcomer Workshop: Salon 2 unique and profitable. Behind the scenes se- ASSOCIATE SPONSORS: crets for designing and supporting a club will Starting Successfully Roundtable be shared so you can learn from other people’s Richard Carey, Tom Payette and Bri- real-life experiences. Input from the audience an Roeder will be requested to share their challenges and Richard Carey: Before you decide ideas and an open discussion will be provided to enter the industry, ask yourself to assure that everyone’s challenges and ques- some fundamental questions, ex- Brian Roeder: Brian is owner and vantages of using ozone as a sanitizer along tions can be addressed. amine your skill set and interests, and learn as founder of Barrel Oak Winery with ozone safety considerations will be dis- much as you can before taking the plunge. I’ll (BOW) in Delaplane, VA. In less cussed. M05 | Effective Social Media Salon 3 review and contrast two entry paths to becom- than four years, BOW has become Tom Payette: I will discuss key sani- Networking ing and industry member, a “typical” vs. “alter- one of Virginia’s most popular and tation tips that will help with all native” approach. successful destination wineries with $6M in winery sanitation protocols. I be- Derek Whittington and Donniella gross revenues and up to 1000 guests a day. Winchell Tom Payette: I will provide a broad- lieve greatly that sanitation is “do or BOW became profitable in 24 months by sell- die” for your winery business. Learn Derek Whittington: When looking stroke set of details for successfully ing 100% at their winery and building a power- starting a winery. I have numerous how to do it and prizes will be awarded at this at Social Networking and how it ful regional brand. session. ties into a winery’s marketing plan East Coast winery start-up experi- ences to share and many of them you need to look at what platforms you will N02 | Winery Sanitation: the Salon 3 Top State Medal Winners. V01 | Growing Cabernet Franc Salon 3 use, how to effectively interact with your “fol- Prerequisite for Quality lowers, fans, etc.” and how to manage the time for Fine Wine John McClain and Tom Payette Mark Chien and Adam McTaggart John McClain: The importance, Mark Chien: It caught my atten- history and current status of sanita- tion when no less a respected wine tion in wineries including standard consultant than Stephane Dere- sanitation procedures in the indus- noncourt from France claimed that try will be reviewed. Early experimentation, Cabernet Franc was the red grape variety for current applications, recent innovations, and the Mid-Atlantic region. Because of its Bor- future applications and trends in the use of deaux heritage and proven cold hardiness, Cab ozone in wineries will be presented. The ad- 10 MARCH 7-8, 2012 | Lancaster, PA See you in Lancaster next year! March 6-7, 2013, Lancaster County Convention Center 11 Eastern Winery Exposition EasternWineryExposition.com

Franc has gained in popularity in the region. V03 | Considering Economic Salon 3 Stephen Rigby: Discussion Yet it is a finicky vine and needs careful atten- Sustainability in Your Cultivar will center around the de- tion in the vineyard to nurture high quality Choices cision making processes fruit. It tends to be vigorous and productive so that go into choosing which good canopy and crop management practices Ed Boyce, Tina Hazlitt and Stephen winegrape varieties to plant are necessary to produce fine wines. I’ll dis- Rigby and grow, and various impacts on the cuss post-planting management of Cabernet Ed Boyce: The economics of wine- overall costs of management; and pro- Franc for high quality wine production. growing is an extremely important duction of those varieties and their Adam McTaggart: I will discuss im- subject, and cultivar choice is the wines. Consideration of such items as pressions of Cabernet Franc Clones second most important decision (after site se- region, markets, wine types, as well as 214, 327 and 623 in a Northern Vir- lection) that a grower makes, while also being issues of day-to-day management of the ginia vineyard, including similari- the second hardest (also after site selection) to vineyard itself, and the decisions that ties and differences between these change. The economics of cultivar choice is a impact costs, may be discussed. clones, importance of sourcing plant material, multifaceted concept, but in my experience and importance of rootstock and site selection the best way to chose what to plant is to start V04 | Bird Netting Salon 2 with a marketing plan for a wine, and work to maximize quality. and Control Options backward from there. I will discuss the quality and consistency of the wine from 12 different Jerry Forest, Peter Oldak, Mi- Salon 2 V02 | Benefits and Mechanics vinifera cultivars that I grow, while factoring chael Schmidt and Jeff White of Close Vine Spacing and in customer perceptions of value for the differ- Jerry Forest: I will review Cane Pruning ent wines. many of the control mea- Lucie Morton: Modern winegrow- Tina Hazlitt: Sawmill Creek Vine- sures available now com- ing east of the Rockies has evolved yards is a sixth generation farm on pared to the past. I will discuss what from native American grapes to Eu- east Seneca Lake in New York’s we have learned in our forty-five year ropean vinifera and vinifera hybrid Finger Lakes, growing and selling battle with birds in the vineyard; what grapes. First generations of these vi- wine grapes and related products. we have tried, what didn’t work, what nifera vineyards followed a vine-design model I will present and discuss the challenges and helped, and what appears to work for that is better suited to juice or high volumes of changes our business has undergone, respond- us. There is some light at the end of the sweet or sparkling wines. Today, new genera- ing to change in both markets and climate, in netting. tion vineyards producing dry table wines are order to maintain economic sustainability at Peter Oldak: We use ‘Bird finding success in taking a more classic Eu- our site and with our winery customers. Guard’ on our 5 acre vine- ropean approach beginning with closer vine yard. It randomly emits a spacing. robin distress, a starling dis- tress, mocking bird distress, sharp shinned hawk attack call, and several different high pitched shrill noises. This has been somewhat effec- tive in keeping bird damage down. Be- cause red grapes are most vulnerable, we have planted our border rows with Make Meals come alive with flavor! white grapes. Even under these cir- cumstances we find it necessary to net Marinades • Dips • Soups • Bread the reds. Side netting is nice and east to Choose from a variety of flavors. install and take down, and it works well Then add your favorite wine! to a point, but it is not as good as over Quickly and simply, flavor without the fuss! the row netting which is hard to get on and even harder to take down. We’ve Phone: 800-533-8144 www.wineseasonings.com used a variety of other repellents which Fax: 888-547-8803 [email protected] I’ll discuss.

12 MARCH 7-8, 2012 | Lancaster, PA 13 Eastern Winery Exposition EasternWineryExposition.com

Jeff White: I will speak of the increase in bird predation in my vineyards from 1995 through 2011 and how my tac- tics to protect my fruit have evolved, from no birds and zero dollars spent in 1995 to thousands of birds and thousands of dollars spent in 2011. What worked in the past no longer works today. Michael Schmidt will dis- cuss the various products and methods available to limit crop loss due to bird predation, fo- cusing on new technology in bird netting, in light of ever increasing bird pressures.

V05 | Vineyard Spraying Salon 2 Workshop Bryan Hed and Dr. Andrew Landers, with Lucie Morton moderating Bryan Hed: Bryan will discuss various aspects of chemical grape disease management programs for conventional and organic production sys- tems. An overview of fungicide spray tim- EasternWineLab_Mar09.qxp 1/22/09 9:47 AM Page 1 ing and the materials currently available will prepare growers for what and when Join the Eastern Winery Exposition in to spray in order to control all the ma- jor grape pathogens including Botrytis. supporting the ASEV-ES scholarship fund EASTERN WINE LABS The availability and performance of new ASEV-ES by taking part in the ASEV-ES 50/50 raffle fungicides, particularly for powdery and onsite in Lancaster. You’ll not only help Serving the downy mildew, will also be discussed. Scholarship the new generation of eastern wine Analytical needs of Dr. Andrew Landers: Andrew 50/50 will discuss methods of im- makers and growers, you just might East Coast Wineries proving spray deposition and Onsite Raffle take home half of the winnings yourself! reducing drift in vineyards. A All donations are tax deductible. WWW.EASTERNWINELABS.COM basic understanding of volume rates, targeting spray and controlling Ph 609-859-4302 Cell 609-668-2854 The ASEV-Eastern Section provides opportunities for the pre- airflow is needed to combat some of the sentation, discussion and publication of research and technology [email protected] problems seen in the latter part of the developments focused on the advancement and improvement of grapes, AOAC Member 2011 growing season. Attention to detail grape products and wine, focusing on problems of specific interest to the growing and pro- and good timeliness are, as always, keys cessing of grapes grown in the eastern United States and Canada. to successful spraying. Andrew will de- The Section also serves to promote education and scholarship in tail many of the new techniques which enology and viticulture through the awarding of scholarships, and have been developed in recent years to by striving to maintain the highest standard of quality in the aca- improve targeting of sprays and enhance demic programs that train our students. spray coverage.

14 MARCH 7-8, 2012 | Lancaster, PA See you in Lancaster next year! March 6-7, 2013, Lancaster County Convention Center 15 For Exhibitors’ websites, please visit EasternWineryExposition.com EasternWineryExposition.com

List of Exhibitors with Booth Numbers and Product Descriptions Aaqua Tools Inc...... 6 Arton Products ...... 144 D’vine Foods...... 88 Barrel and Tank Cleaning, High Pressure Providing Custom Decorated Glassware Private Labeled Gourmet Food Products Washers, Tankless Water Heaters to the Ceramics Industry Earl F. Kegerise Inc...... 155 ACI Cork USA...... 59 ASL Print FX...... 126 Duraud-Wayland/John Bean Sprayers - Quality Wine Corks to the Global Wine Packaging, Promotional Hudson Sprayers - Tee Jet Products Sale Market Printing & Service Active Club Management...... 67 Astrapouch North America...... 91 Earth & Turf Products, LLC...... 150 Wine Club, Shopping Cart, Quickbooks Eco-Friendly Stand-Up Pouches Quality Built Topdressers Integration Baltimore Glassware Euro-Machines, Inc...... 13 AEB Biochemical...... 21 Decorators...... 136 Vineyard & Winery Equipment Yeast Enzymes Tannins Fining Microx Premium Custom Imprinter of F. Colavita & Son...... 154 Flotation Drinkware California Grapes, Juices and Wines Aftek, Inc...... 76 BDi Machinery Sales Inc...... 163 Finger Lakes Trellis Supply...... 27 Filtration Products & Systems Specialized Vineyard Machinery Innovative Orchard & Vineyard Products, Agro-K Corporation...... 9 Benners Garden Deer Fence Foliar Nutrients and Fertilizers for Wine Deer Fencing...... 160 Flextank Inc...... 11 Grapes Deer, Dog and Wildlife Fencing Maturation Tanks to Replace Barrels All American Containers Inc.... 142 Beverage Supply Group...... 143 G&D Chillers...... 112 Wine Bottles, Corks, Capsules Fermentation Nutrients, Oak Glycol Chillers and Heaters Alternatives, Enzymes, Ml Bacteria American Tartaric G.A. Printing...... 62 Products, Inc...... 117 Borra Vineyards...... 12 Rack Cards, Brochures, Postcards Your A to Z Supplier for All Winemaking Wine Grapes, Juice and Wine, Lodi, CA Needs G.W. Kent, Inc...... 81 Bottleneck Wine Cards...... 8 Tank , Press Crusher, Filter, Packaging American Wine Society...... 132 Greeting Card Tags for Wine-Gifting Equipment, Fittings & Valves Promoting Appreciation of Wine BrandTech Scientific, Inc...... 74 Through Education Gale Pacific Usa Inc...... 120 Reliable Tools for Enology Labs Mfr Netting Products Amorim Cork America...... 92 Brick Packaging Corp...... 104 World’s Leading Natural Cork Producer Gamajet Cleaning Systems...... 133 Specialty Packaging Supplier to the Wine Tank & Barrel Cleaning Machines ARS/Electrosteam...... 10 Industry Cleaning, Sanitizing, Sterilizing, Ganau America Inc...... 52 COLOR CODE YOUR BARRELS, TANKS, KEGS SIZE 00 THRU 13 Bruni Glass Packaging...... 87 Humidifying Equipment Natural Stock and Specialty Glass, BVS Closures, FDA APPROVED SILICONE BUNGS Wa x Gino Pinto Inc...... 102 NO CHARGE SPECIAL COLORS Equipment Supplies, Accessories, Grape, Canton Cooperage...... 23 BLUE, BURGUNDY, CLEAR MILK, GREEN, ORANGE, PINK, PURPLE, RED, YELLOW, ETC. & Grape Juice Premium American Oak Barrels INCLUDES LOCKING, SPECIAL SHAPES, CUSTOM WITH YOUR NAME G-M-I, Inc...... 125 Carlson North America...... 18 VENTILATING/FERMENTING, GRAB RING, SOLID, WITH HOLE (DRILLED), ETC. Power and Convenience at your Point of Sale Gaskets & Seals Experts in Solid / Liquid Separation FOR WOOD BARRELS, CARBOYS DEMIJOHNS, S.S. BARRELS, TANKS, KEGS, ETC. Grafted Grapevine Nursery...... 80 Carolina Wine Supply...... 64 EXCLUSIVE PLUG ‘N PLAY FUNCTIONALITY Vinifera, Hybrid, New Varieties, Custom East Coast Winery Equipment & Supplies Grafting READY TO USE OUT OF THE BOX! Chris’s Stuff...... 2 Green Hoe Co. Inc...... 68 Unique Wine Imprinted Merchandise WITH THE POWER POS, ALL YOU HAVE TO DO IS PLUGIN Specialized Equipment for Vineyards from T’s to Ties 1 POWER PLUG AND 1 NETWORK CABLE! Gusmer Enterprises, Inc...... 109 Classic Impressions...... 78 Filtration; Instrumentation; Processing TOUCH Pressure Sensitive Wine Labels & SCREEN! & Laboratory Aids; Analytical Services; Printing Oak Cork Tec...... 113 Guillaume Grapevine Nursery...... 5 Natural Cork Stoppers Specialized in Grafting of High-Quality HIGH SPEED Criveller Company...... 118 Vine Plants THERMAL PRINTER Wine Making Equipment BUILT-IN H & W Equipment...... 138 CREDIT CARD Custom Drains...... 153 Equipment for Vineyard & Winery READER AND Sanitary Floor Drains and Trench MEDIA MOUSE Harrisburg Area Community SLOTS Drains + College...... 147 BUILT IN LOCK BOX Deer Busters...... 75 Enology and Viticulture Educational Deer Fence Exclusion Systems Program VIN TABLE BOOTH INFO@ VINTABLE.COM WWW.VINTABLE.COM BOOTH *Additional equipment FOR MORE INFORMATION, Delta Packing Company...... 28 Haygrove Inc...... 36 SPECIFICATIONS available upon request CONTACT US AT... # POB 405 AMBLER, PA 19002 # HP rp5800 Intel Core i5 2400 w/vPro Processor Premium Grapes & Haygrove High Tunnels 8GB RAM 800-347-3020 Fresh Grape Juice 215-628-4668 F 215-542-9903 250GB (x2) HDD w/RAID Hypac Usa...... 16 47 47 Windows 7 Professional, 64bit [email protected] 5 Year On-Site Warranty - all standard! www.GoPowerPOS.com Double A Vineyards Inc...... 86 Winery Equipment Full Line of Dormant Grapevines For Exhibitors’ websites, please visit EasternWineryExposition.com EasternWineryExposition.com

PLEASE NOTE: The web address for Reliable Cork Solutions was misspelled in List of Exhibitors with Booth Numbers and Product Descriptions our advance Show Guide. The correct spelling is www.reliablecorksolutions.com

IDL Process Solutions Inc...... 89 Moran Usa...... 42 S&L Vineyards...... 41 Wine America Insurance...... 22 Wine Packaging Corp. Wines & Vines...... 135 Fining Agents, Yeasts, Enzymes, Packaging, Accessories and Supplies Grower Providing Premium Grapes/ Competitively Priced Winery Insurance Of America...... 159 The Voice Of The Wine Industry Laboratory Equipment, Filtration Since 1984 Juices UPS/FedEx Approved Wine Shippers Supplies Wine Appreciation Guild...... 46 WineWare Software...... 53 Multicell Packaging...... 99 Scott Laboratories...... 30 America’s Leading Supplier of Wine Wine Seasonings Inc...... 48 Touch POS & Wine Club In-Line Labeling Equipment, Inc.32 Manufacturer of Assembled Box Fermentation, Filtration, Corks and Books & Accessories Since 1973 Change Ordinary Dishes into the Wright Labels...... 4 Full Line of Labeling Machines Partitions Packaging, Equipment and Wine Extraordinary Laboratory Wine Business Monthly...... 128 Wine Labels Printing Design Services It’s A Dusey...... 123 Niagara Label...... 56 The Industry’s Leading Publication for Winery Pak Insurance Zemplén Barrels...... 145 Grape & Wine Related Jewelry & High Quality Labels, Superior Service Shur Farms Frost Protection...... 51 Wineries and Growers Programs...... 95 Hungarian Oak Barrel Mfg. Clothing Frost Protection: Cold Air Drain Specialized Winery Insurance Nomacorc LLC ...... 65 Wine Packaging By Naylor...... 31 J.S. Woodhouse Co., Inc...... 115 Global Leader in Wine Closures Snyder Industries...... 107 Corrugated Packaging for Retail and Vineyard and Orchard Sprayers Solutions in Wine Making Novavine...... 114 Shipping Kaufman Container ...... 38 Grapevine Nursery Providing Custom Spec Trellising...... 140 Packaging, Bottles, Closures, Corks, Grafted Vines High Quality Vineyard Materials Decoration Co-Located Events Program Advisory Board Oenophilia...... 106 Stanpac...... 60 Kendall Farms, LLC...... 151 Wine Accessories Screen Printed Labels The following events are taking place in conjunction with Tim Benedict Doug Moorhead Helping Find Your Favorite Match the Eastern Winery Exposition. Oesco, Inc...... 25 Tapi Usa...... 146 Hazlitt 1852 Presque Isle Wine Label Aid, Inc...... 162 Pruning Tools/ & Juice Handling Custom and Stock Bottle Closures Pennsylvania Winery Association Annual Vineyards, New York Cellars, Pennsylvania Unique Label Materials for Wine Bottles Equipment Tenax Corporation...... 44 Meeting* Mark Chien Lucie Morton Label Gallery...... 100 Ohiopyle Prints, Inc...... 17 Bird Control Netting Penn State, Lucie Morton Digital and Photographic Printing Decorated Namedrop & Logo Apparel Totall Attachments Inc...... 98 Tuesday, March 6 | 8:00 am – 5:00 pm Pennsylvania Consulting, Virginia Label World...... 37 Orion Wine Software...... 122 Forklift Rotator for Turning Bus Open to members of the Pennsylvania Winery Premier Digital Wine Labels Providing Solutions to the Wine Industry Jerry Forest Peter Oldak Unitech Scientific LLC...... 49 Association. Buckingham Valley Jewell Towne Lafitte Cork & Capsule...... 148 P.E. Usa, Inc...... 129 Wine Testing Kits and Instruments Vineyards, Vineyards, New Cork and Capsules Packaging Technologies Inc...... 77 United Bottles & Packaging...... 45 New Grape Grower Workshop* Pennsylvania Hampshire Lake County Winegrape Wine Carriers, Specialty Gift Boxes Provider of High End Glass Bottles Commission...... 54 Friday, March 9 | 8:30 am – 5:30 pm Denice Gardner Tom Payette Picnic Plus...... 29 Vin Table, LLC...... 47 North Coast CA Wine Grapes and Juice Penn State, Tom Payette Wine Wine Bags, Tasting Room Retail Product Grape/Wine Motif Wares & Bungs Dr. Joe Fiola (University of Maryland) Lakeview Vineyard Pennsylvania Consulting, Virginia Plummer Supply...... 58 Valley Pipe & Supply Inc...... 69 and Dr. John Halbrendt, Dr. Noemi Equipment Inc...... 161 Orchard-Rite Wind Machines Crush Pad & Processing Equipment Mechanized Vineyard Solutions & Frost Halbrendt and Mark Chien (Penn Patty Held Brian Roeder Control Practical Winery & Vineyard Vance Metal Fabricators, Inc...... 73 State) will present a commercial Patty Held Barrel Oak Winery, Journal...... 15 Vance Tanks Made in America wine grape vineyard development Consulting, Missouri Virginia Landmark Label Leading Technical Journal for Manufacturing...... 116 Winemakers and Growers Vesta National Center...... 90 workshop for beginner and prospec- Custom Pressure Sensitive Labels Online Grape and Wine Education Presque Isle Wine Cellars...... 110 Program tive wine grape growers. Exhibitor Advisory Board Lanza Vineyards Inc...... 35 Quality Winemaking Supplies Before that first vine is planted, much Peter Abec Carol Phillips Supplier of California Wine Grapes Since 1964 Nurseries...... 50 Certified, Grafted Grapevines, Cuttings Carlson/Abec Wright Labels L’uva Bella Winery LLC...... 24 learning and experience is needed. ProCasa, LLC...... 131 and Root Stock Filtration Systems Fully Bonded & Licensed Winery/ Wine Fillers… Time Is Everything! With the information you gain from this work- Bill Reiss Distributer of Fresh Winemaking Juice Vintners Global Resource...... 79 shop you will be prepared to make a decision Christian Avanzato BDI Machinery Profil Alsace Inc...... 57 Wine Bottles & Packaging Grafted Grapevine Sales Inc. M&M Wine Grape Co...... 34 Engineered Trellising System for about whether or not to plant a vineyard, and be Wine Grape and Equipment Sales Wine Center...... 152 Nursery, LLC Vineyards and Orchards provided a foundation upon which to build your Ruth Sergi Vitro Packaging LLC...... 19 MacDay Label Systems Ltd...... 127 Prospero Equipment Corp...... 157 vineyard project should you decide to proceed. Lauri Boettcher L’uva Bella Winery Custom and Personalized Labels A Full Range of Valued-Added Glass Full Winery Equipment and Supplier Presque Isle Wine Packaging Products For more detailed program information, go to Helder Teles McClain Ozone...... 137 Reliable Cork Solutions...... 85 Cellars Waterloo Container...... 71 Saxco Canada Ozone Organic Sanitation Systems All Cork Closures www.pawinegrape.com. Registration opens at Distributor for Bottles, Corks & Closures 7:30 am at the meeting room. The registration Theresa Dorr Mendocino Wine Grapes Resnik Amsterdam Leshner Pc..43 Sue Varnell Wausau Coated Products Inc..... 156 Active Club and Wine...... 97 Cost Accounting, Succession Planning, fee is $150.00 and includes lunch, breaks, work- WineAmerica Manufacturer of Self-Adhesive Label Management Premium Grapes, Juice, Bulk Wines Tax Planners Insurance Material shop, CD and hand-outs. Cash or check only. Metrokane Distribution...... 121 Retail Information Systems...... 70 Julie McClain Jeff Weidler Rabbit and Houdini Brands Williams Compliance...... 130 All registrants for the New Grape Grower Work- McClain Ozone Romfil...... 1 Answering Questions about Compliance WineWare Software Microworks Technologies, Inc... 108 shop are eligible for a 15% discount on the EWE Crossflow Filtration and Filtration Units Issues and Introducing Wineries to Our Chris Murphy Direct to Consumer Software Broad Range of Service Full Conference Package. Vern Young Saxco Canada...... 61 Chris’s Stuff Ganau America Miracle Importing & Distribution Bottles & Closures Wine & Grape Grower...... 63 *Separate registration required Services, LLC...... 33 Doug Newman Ruhl Insurance...... 149 B to B Newspaper for Wine & Grape NY/NJ Wine Wholesaler/Services Growers H&W Equipment Provider Complete Insurance - Wineries and Vineyards

18 MARCH 7-8, 2012 | Lancaster, PA See you in Lancaster next year! March 6-7, 2013, Lancaster County Convention Center 19