Run the World
Run the World Het vermeende spanningsveld tussen feminisme en seksualiteit in de hedendaagse popmuziek Loes Berends 07-07-2015 Master Kunst- en Cultuurwetenschappen Radboud Universiteit Nijmegen Run the World This goes out to all the women getting it in, you on your grind To all the men that respect, point out that, please accept my shine Boy you know you love it how we smart enough to make these millions Strong enough to bear the children, then get back to business. (Beyoncé, Run the World (Girls), 2011) 1 Abstract Run the World The supposed field of tension between feminism and female sexuality in modern pop music. Recently more and more female pop stars started to declare to be feminists. Singer Beyoncé Knowles-Carter is one of them. During her VMA performance in 2014 she made a significant feminist statement while performing her song ***Flawless, standing in front of a giant luminous FEMINIST sign. A lot of critique on this statement followed. Although Beyoncé is claiming to be a feminist, she has been putting a lot of emphasis on her body, looks and sexuality, in both her music and her videos. Therefore, the current study examines how Beyoncés feminist claim can be interpreted through theories about (modern) feminism and sexualization in pop culture, and thereby how these subjects intertwine and contradict. It analyses how core values in pop culture like authenticity, image, sexuality, tone of voice, context, commerciality, and personal autonomy are used in creating a personal message like Beyoncé does. The research focuses on Beyoncé as an artist, her career, and her newest self-titled album including the song ***Flawless.
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