SODIUMFILMS.COM | 0113 2460337 | [email protected] Welcome to our latest portfolio; a collection of our favourite films, stories and advice we’ve collated from previous work. There’s some of our proudest moments and best work in here and if you think there’s something we can do for you, get in touch. We’re always open for coffee and we’re always excited to hear about new work and new clients.

PHIL BARBER ROB BOOKER

CO-FOUNDERS | DIRECTORS

0113 2460337 [email protected] SODIUMFILMS.COM

MABGATE MILLS | LEEDS LS9 7DZ | UK WE GOT THIS __ SODIUM IS A TEAM OF FILMMAKERS, COMBINING IDEAS, STRATEGY AND END-TO-END PRODUCTION WITH ONE TEAM, UNDER ONE ROOF. WE CREATE EXTRAORDINARY CONTENT AND INFECTIOUS CAMPAIGNS FOR DIGITAL SCREENS, SOCIAL CHANNELS AND LIVE EXPERIENCES. WE ARE A NIMBLE AND DIVERSE FAMILY OF THINKERS AND DOERS BUILT ON AN OBSESSIVE DESIRE TO MAKE EVERYTHING THE BEST IT CAN BE.

ALL THE CONTENT IN THIS BOOK WAS SHOT, DESIGNED, PRINTED AND HAND-ASSEMBLED ENTIRELY IN HOUSE. __ WORK HARD PLAY NICE BE HUMBLE STAY HUNGRY

__ WHO WE’VE COLLABORATED WITH

UK City Of Culture Underworld adidas Global Resn International Festival Fujifilm Pepsi GSK Investec Private Banking The Communications Store ITV Embrace __ WHERE WE’VE FILMED

Inside a 75m long wind turbine blade On the streets of Brooklyn In the cockpit of a Concorde On a fishing trawler in the North Sea The battlefields of The Somme The highest peak of the UK Tour De France ADIDAS BRAND CAMPAIGN SPEEDFACTORY __ HOW CAN WE PACK THIS MASSIVE STORY INTO COMMISSIONED BY ADIDAS GLOBAL RESN SOMETHING THAT’S REALLY EASY TO UNDERSTAND? NICK CLINE | EXECUTIVE CREATIVE DIRECTOR, ADIDAS BRAND DESIGN customised products adidas are going to be working with you to create

ADIDAS __SPEEDFACTORY CAPTURING A GLOBAL LAUNCH OF THE LATEST IN FOOTWEAR TECHNOLOGY

CHALLENGE We collaborated with adidas Global and Resn SOLUTIONS A brand film to portray the dynamics of the to create content around the global rollout of the innovative installation and its visuals including interviews with adidas Speedfactory installation in 6 cities around the World. brand design director and creative lead to both explain the functioning and the feel of the Speedfactory.

INSIGHT With Speedfactory emphasising the brand’s Various social teasers to build up anticipation for the events differentiation, it was crucial to reflect the spirit of innovation on social media channels and use during international trade and the brand insight that adidas’ work is never finished. shows.

STRATEGY By creating dynamic and atmospheric short films A detailed walkthrough to introduce the Speedfactory for we aimed to establish an equitable brand experience to engage adidas to present internally and to refer to in the building of with. Different deliverables ensured each piece of content future installations . fitted the right target audience, be it internally or on social media. Still photographs of Speedfactory and the adidas flagship stores in and Paris.

adidas are going to be working with you to create customised products adidas are going to be working with you to create customised products customised create to you with working be to going are adidas

adidas are going to be working with you to create customised products capturing the essecnc adidas are going to be working with you to create customised products

DIRECTORS Rob Booker, Phil Barber

CINEMATOGRAPHER Matt Gentleman

EDITOR + DIRECTOR’S NOTES This is a great partnership for us, working with COLOURIST people who really believe and trust in each other. With really tight Lia Hayes deadlines, it’s essential everyone understands the mechanics of the big picture, but also the feel of the detail. And there’s nothing like a launch SCORE of a new product for such an iconic global brand that focusses everyone’s Lux Pacific attention. But the great part of this project was that everyone still left room for fun and the process was still hugely enjoyable and rewarding __ to be part of. IT’S LIKE SMASHING A MIRROR MANCHESTER PICKING ALL THE PIECES UP AND THEN EVERYONE COMES TOGETHER AND PUTS IT BACK INTERNATIONAL BERNARD SUMNER | NEW ORDER FESTIVAL __

6 MONTH CAMPAIGN 100 FILMS 500,000 VIEWS

COMMISSIONED BY MANCHESTER INTERNATIONAL FESTIVAL KOJEY RADICAL DARK MATTER

MANCHESTER __INTERNATIONAL FESTIVAL

6 MONTH DIGITAL CAMPAIGN

Our collaboration with one of the UK’s most prestigious international festivals continued with MIF 2017. We were brought in early by the digital and PR team to help develop an entire strategy for the festival and led the creation of the online marketing materials.

CHALLENGE Attracting the World to an 18-day festival taking SOLUTIONS We were granted access to every artist during place in the centre of the UK. Showcasing artistic content of the festival. Filming behind the scenes in recording studios, all flavours and for all people. rehearsal spaces, galleries, homes and on the streets. We made not only trailers, but documentaries, artist profiles and collaborated with many of the artists directly to create their HIGHLIGHT ARTISTS WE COLLABORATED WITH INSIGHT MIF17 was the festival’s largest year to date and a own individual films. new artistic director was taking the reins, whose focus was on Karl Hyde (Underworld) a true integration of digital and online accessibility. Mary-Anne Hobbs New Order STRATEGY Our plan was to create content in the lead up to the festival about the shows and the artists. Following this, we FEATURED CONTENT continued to send teams to document the festival and create The World Was Once All A Miracle continued social content to carry on the engagement. Music For A Busy City Paleman ARTIST PROFILE FILM

THE WORLD INSPIRATION W A S STRIKES WHEN YOU LEAST EXPECT IT ONCE RAYMOND YIU A L L

In this short film, we discover the motives and and the BBC Philharmonic. RAYMOND YIU inspiration behind the acclaimed composer The concert also featured the first European MIRACLE Raymond Yiu. performance of Burgess’s own Symphony in C, along with a work by a composer whose COMMISSIONED AND PRODUCED BY For MIF17, Raymond Yiu set text from six music has influenced Yiu, Burgess and every MANCHESTER INTERNATIONAL FESTIVAL Burgess poems into The World Was Once other symphonist of the last two centuries: THE INTERNATIONAL FOUNDATION All Miracle, a major symphonic song cycle Beethoven’s Symphony No.8. BBC PHILHARMONIC __ given its world premiere by brilliant baritone

i don’t think we will ever write or create the perfect piece of art 4 ARTIST PROFILE FILMS

TakeMUSIC six of the Worl’s FOR leading composers A BUSY CITY __

ANNA MEREDITH HUANG RUO COMMISSIONED BY MANCHESTER INTERNATIONAL FESTIVAL MOHAMMED FAIROUZ MATTHEW HERBERT

SIX NEW PIECES OF MUSIC Music for a Busy City took six leading composers out of the concert hall and into Manchester to make music for the spaces through which we pass every day.

This pioneering project featured six new pieces of music, each created in response to a specific space in Manchester – from shopping centres and train stations to the Town Hall. Up to 10 minutes long, these recorded pieces became part of the spaces that inspired them – playing in rotation every hour, so audiences could journey around town and hear each one in succession. ARTIST PROFILE SHORT FILM

INNOVATION NOT PRESERVATION PALEMAN CALUM LEE | AKA PALEMAN __

COMMISSIONED BY MANCHESTER INTERNATIONAL FESTIVAL Improvisation is ne of the most interesting forms of music because you’re In this short artist profile film, we talk to Manchester-born existing in musician and DJ Calum Lee – aka Paleman. He has won cult status for a series of quietly thrilling releases the past, the present and the future all at the same time. that have breathed new life into minimal electronic music. Paleman took his music to another level at Dark Matter - a series of shows curated by BBC 6 Music’s Mary Anne Hobbs and commissioned by Manchester International Festival. He created a live show that incorporated his seriously talented jazz drumming, mixed with his classic minimalist electronic sounds. COMMISSIONED BY UK CITY OF CULTURE UK CITY OF CULTURE __ 24 MONTH CAMPAIGN 50 FILMS 2.2M VIEWS

YOUNG FATHERS LIVE AT “WHERE ARE WE NOW?” FESTIVAL VOLUNTEERS VOLUNTEER RECRUITMENT COMMERCIAL

ZODWA NYONI NEVER A MOMENT OF STILLNESS

LEAD CONTENT CREATOR FOR UK CITY OF CULTURE 2017

We were the lead content creators for Hull UK City of Culture 2017 from the beginning of 2016, through preparations and into the year itself. Our collaboration still continues into the 2018 legacy period.

CHALLENGE We worked with UK City of Culture’s senior SOLUTIONS We were granted complete freedom in creation team to change people’s perception of Hull’s image and to and delivered over 100 pieces of visual content end-to-end to generate excitement about the upcoming events, establishing capture the experience of Hull UK City of Culture. As it was Hull’s cultural identity as one of the most diverse and vibrant the organiser’s intentions to embed the events within the fabric in the UK. of Hull’s unique identity, our focus in implementation lay on presenting the events framed by the people and character of Hull. INSIGHT The potential and variety of Hull’s cultural scene and artistry has until now been largely unexplored. Getting to know Hull and its people, we learned about their unique perspective on art, community and culture. FEATURED CONTENT STRATEGY We selected a cross-section of events from Never A Moment Of Stillness international artists to community projects to portray Hull Turner Prize UK City of Culture’s breadth of ambition. Our selection of Why I events to be filmed was to reflect the diverse nature of the events while keeping a common thread running throughout to ensure the consistency of Hull’s cultural identity. This allowed us to integrate a compelling collection of content into an engaging and consistent social media campaign reinforcing the visibility of Hull UK City of Culture’s impact. YOU’RE EITHER INTERESTED IN LIFE AND WHAT IT MEANS TO BE HUMAN OR YOU’RE NOT RICHARD BEAN | PLAYWRIGHT

DOCUMENTARY NEVER A MOMENT OF STILLNESS __ COMMISSIONED BY UK CITY OF CULTURE

Inspire and energise the people of Hull

This is a film exploring the personal viewpoints from cultural and artistic leaders around the UK on the arts and culture. We ask where culture belongs in an evolving national landscape and try to uncover the never answered question of what it means to be an artist. Shown as the opening film of the entire year’s launch in a packed auditorium of the UK’s cultural movers and shakers, as well as international press, this was another proud moment in our journey to tell powerful stories to a big audience. LUBAINA HIMID ROSALIND NASHASHIBI ANDREA BÜTTNER HURVIN ANDERSON Working in collaboration with Tate, we created profile films for each of the Turner Prize shortlisted artists, visiting each at their studio, uncovering the inspirations, motivations and methods behind their work.

As well as being shared and viewed over >150k times on social media, the films were show as companion pieces to the Turner Prize exhibition at the Ferens Art Gallery where they were presented to hundreds of thousands of visitors.. TURNER PRIZE __ COMMISSIONED BY TATE I NEED TO DO IT UK CITY OF CULTURE BECAUSE THERE ARE STORIES

THAT NEED TO BE TOLD 4 x ARTIST PROFILE SHORT FILMS 5” LUBAINA HIMID | WINNER OF THE TURNER PRIZE 2017 8 x SOCIAL MEDIA STINGERS ‘15” 48 x SOCIAL MEDIA STILLS 5 SHORT DOCUMENTARIES

PEOPLE | STORIES | HEROES

WHY I __ COMMISSIONED BY UK CITY OF CULTURE JON BENEY LARA JENSEN We dug into the past of five creative people and uncovering the details that sometimes the MARK BABYCH and found out the moments in their lives that talent doesn’t even know was there themselves. created the path that led them to where they are. Films like this which are born out of a LYN ACTON conversation can sometimes be the most It’s often finding what makes people tick that powerful. Unscripted is often the most real. ALICE BEAUMONT interests us the most. Pushing the interviews

AS THE WORLD CHANGES AROUND USInspire and energise the people of Hull HOW DO WE CHANGE WITH IT? MARK BABYCH | ARTISTIC DIRECTOR, HULL TRUCK THEATRE FULL LIVE MUSIC ALBUM LOVE IS & SOCIAL MEDIA CAMPAIGN A BASIC

I THINK WE’RE NEED FINALLY COMFORTABLE

BEING EMBRACE __ COMMISSIONED BY MICKEY DALE | EMBRACE EMBRACE COOKING VINYL EMBRACE DIGITAL CAMPAIGN

6 MONTHS DIGITAL CAMPAIGN

CHALLENGE Embrace’s latest album, “Love Is A Basic SOLUTIONS We filmed their 6 favourite songs from the Need” is due to drop in March 2018 and both the band and album with a live orchestra and choir, held interviews with the label wanted a way to reconnect with their loyal fan base. all the band members and turned the whole set into a 40 minute film featuring the thoughts behind the songs and the album. INSIGHT The new music is a departure from their recent experiments back to a classic sound and Embrace’s fans love We produced promotional stills for the band and created a how they perform live and getting close access to the band. series of social media posts including the full tracks, song snippets, short interviews, pictures and Instagram Stories for STRATEGY To film an intimate live session with the band each song. These are being released through all channels and make a complete social media campaign distributed and earned-media coverage up to and beyond the launch through all the band’s channels, building excitement for the of the album. tour and pre-sales for the album. DIRECTORS Rob Booker, Phil Barber

PRODUCER Phil Barber

CINEMATOGRAPHER Matt Gentleman

CAMERA OPERATORS Matt Gentleman Ben G. Brown Aidan Bryan

1ST AC Aidan Bryan

GRIP Ed Glendinning

LINE MANAGER Lou Barber

BTS FILMING Sam Conner

MAKEUP ARTISTS Laura Dickey Leanne Cable

EDITOR + COLOURIST Lia Hayes

Filmed on location at Square Chapel

__

DIRECTOR’S NOTES This is a great example of our whole team firing on all cylinders. We were given the trust __ and freedom from the client to make the project happen. We set out with big ambitions and a solid vision for how we wanted the entire campaign to feel. It was WHAT IS IT ABOUT US a proud moment when the first take was about to happen; weeks of preparation, THAT MAKES US SOUND LIKE a very dedicated team behind us and an EMBRACE AND NOT LIKE awesome band in front of us. A true collaboration of talent and passion ANYONE ELSE? and a campaign we owned from a blank DANNY McNAMARA | EMBRACE sheet of paper to the finished article. HOW WE SOLD BANK ACCOUNTS WITHOUT SELLING BANK ACCOUNTS

COMMISSIONED BY INVESTEC PRIVATE BANKING PLC

IN ASSOCIATION WITH FEARLESS THE COMMUNICATIONS STORE MARIANNE LUMB MARIANNE GILES ENGLISH BREMONT FOUNDERS SAM BOMPAS BOMPAS & PARR ADAM BROWN ORLEBAR BROWN __ 4 BRAND FILMS We helped Investec Private target market (hence the choice of only being prompted by our open Banking along with their PR using successful but not so obvious ended questions during filming. agency, The Communications entrepreneurs), so when the right Store, to come up with a strategic audience watches them, they Getting diary time with each of the set of online videos featuring would feel like “this is my tribe” talent was a challenge in itself (we some of the UK’s best and most and “this is my journey”. had 60 minutes with one of them), successful entrepreneurs. but with military scheduling and We met with each of the talent pre-production, we made the best We pitched a series of short brand long before filming to come of the situation to get maximum alignment films focussing on the up with key messaging for the coverage. journey, drive and ambition of the interviews, focussing on distinct talent, without ever mentioning the areas to cover in the questioning We’re proud of what we’ve done products or services that Investec that would unite the subject’s story here and feel that the films really offer. A brave move from a bank, with Investec’s brand message. drive the message whilst still being but they loved our idea and wanted It’s always important for us that honest, engaging and on-brand us to run with it, so we got to work interviews feel like a conversation, with our client and our house style. on making it happen. making them natural and giving We wanted to tell stories that them believability, so these were engage and inspire Investec’s totally unscripted, with responses BRAND FILM

COMMISSIONED BY ROBOT FOOD

i don’t think we will ever write or create the perfect piece of AWESOMEart MERCHANDISE __ OUR BRANDING IS LIKE A MULLET; BUSINESS AT THE FRONT, PARTY AT THE BACK LUKE HODSON | FOUNDER, AWESOME MERCHANDISE DIRECTOR Rob Booker CINEMATOGRAPHER Matt Gentleman EDITOR + COLOURIST Lia Hayes THEY HAD A GREAT STORY TO TELL MIKE JOHNS | DESIGN DIRECTOR, ROBOT FOOD SCORE Watermark High __

In this short case study film, Robot Food’s design director Mike Johns discusses developing confident brand style for Awesome could get through uni without doing a proper job. So awesome were Luke’s badges that one day, he got an order for 80,000. Merchandise because their story was so compelling. So he quit uni and made more stuff. In the film Luke discusses how after 9 years growing the business they didn’t have a cohesive brand and needed something Awesome Merchandise make custom merchandise for all kinds of people, all in-house. T-shirts for bands, stickers for artists, that better portrayed who they are now and where they wanted to go. He also discusses how the two companies developed banners for events. Their beginnings were humble. Accidental, even. In 2005, Luke, the founder, began making badges so he their relationship and how to show the personality of the business and the reflection of the people within the company. YOU CAN SAY A LOT IN 60 SECONDS SOCIAL REACH ACROSS ALL CHANNELS __IN 2017 TOTALLED 14,241,053 SOURCES VIEWS ON CLIENT’S FACEBOOK, INSTAGRAM, AND YOUTUBE CHANNELS FROM OUR WORK

We know social and we know how to make the best use of sixty seconds. Specifically We’re best when we take someone’s goals, formulate a strategy from the ground up made for purpose or re-imagined from existing content. From a one time only hit to and create the perfect content to deliver that message to their audience. a whole campaign designed to deliver across multiple platforms. One consistent voice, beautifully crafted for every channel. We understand stories, sharing and the power of engagement. @SODIUMFILMS THANK YOU __

0113 2460337 [email protected] SODIUMFILMS.COM

MABGATE MILLS | LEEDS LS9 7DZ | UK