An Oms Initiative, The Times of , : to City Saturday, October 17, 2015 An Advertorial, Real Estate Promotional Feature Homebuyers are setting their eyes on to Virar. Rising demands MIRA VIRAR CITY MVC - Demographics for home from Mira to Virar is happening due to he main virtue of this area is that it is well stiff interest rates and connected by the super-efficient suburban T train network and the Western Express EMERGING MUMBAI Highway, where traffic has been eased substantially increasing property by the provision of 11 flyovers between and prices in Virar. This area is doing to Mumbai what Gurgaon and Noida did to Delhi. Infrastructure in terms of ife for the people staying beyond wide and well planned roads are in place primarily. Dahisar is certainly a thing to look OF THE FUTURE There are wide open tracks of land for planned forward to. They enjoy cleaner air, development unlike metropolitan Mumbai. Here is L good roads, decent water supply a look at developments pocket-wise. and power, natural surroundings and lower pollution at a price that is more realistic and MIRA-: Mira-Bhayandar is a affordable. In recent times the Mira Virar seg- suburb of Mumbai city, located to The North of ment on Mumbai's western side has emerged Mumbai administered by Mira-Bhayandar Munic- as a viable option to millions looking for de- ipal Corporation (MBMC). The 2011 India census, cent homes in the Mumbai Metropolitan Re- recorded a population of 8.14 lakhs in Mira-Bhayan- gion (MMR). dar. In this fast growing township of , Codenamed Mira Virar City (MVC), com- economic growth is led by the manufacturing prising of Mira Road, Bhyander, , sector. Bhayandar is divided into two parts by the Road, Nalasopara and Virar, this belt Mumbai suburban rail line – East and West. Mira has emerged as the new residential hub. The Road has seen development only in the East part, real estate in Mira Road to Virar offers the while the West part, on the other side of the railway buyer with spacious flats at affordable rates. line is covered with salt pans and mangroves. For those looking to live life king size with all the amenities, there are luxurious apart- NAIGAON: Naigaon is originally a fishing ments with all the modern amenities such as village in district. It is governed by the swimming pools, health clubs and landscaped Vasai-Virar Municipal Corporation (VVMC). It is gardens, unlike in Mumbai where it is the also the name of a railway station on the Western monopoly of the ultra-rich. With townships, Line of the . Naigaon malls, hospitals and schools and promise of east is connected to the Ahmadabad Highway by the better rail connectivity this belt is becoming Naigaon east road. It is closely connected to Vasai the new address of the middle-class especially Road. The region mainly consists of Marathi speak- for those who travel to the . ing , Christians & Muslims and Gujarati The Western Railway is already building the speaking Hindus and Jains. The language spoken infrastructure to extend the local trains line; by the Christian community is different dialect of the Virar-Dahanu stretch has become opera- . The population in 2012 is approx- tional. Many companies are also purchasing imately 77,000. flats and setting up residential quarters for their staff in the area, which gives a further VASAI – VIRAR REGION: With a growing boost to the sector. population of 1.2 million residents, Vasai–Virar As far as suburban areas are concerned Mira Road, including Nalasopara is the fifth largest city in particularly homebuyers are setting their Maharashtra. The population in the region was eyes on Mira Road to Virar. Rising demands Vasai and Virar 1.94 lakhs during 1971 as per the census. It has seen for home from Mira to Virar is happening due are the three a decadal growth rate of 32 per cent, 58 per cent, to stiff interest rates and increasing property 70 percent and 221 per cent for the period between prices in south Mumbai, so homebuyers are localities that 1971-81, 1981-91, 1991-2000 and 2001-2011 respectively. moving towards these suburban areas. Also- Population growth rate of Vasai–Virar city has most of them are free from slums. And why have seen fastest always been higher than Greater Mumbai and the not move to these areas. Though it is officially MMRDA region. not under the BMC, it enjoys all the facilities growth of real There is an emerging retail market with four available in Mumbai like 24 hour power sup- estate development upcoming malls spread over 2 million sq.ft. of retail ply, telephone services, piped gas and bus space. It is one of the 10 cities in Maharashtra eligi- services from Bombay Electric Supply and owing to good ble for FDI in multi-brand retail. Transport Company (BEST). State Transport Presently, there are 2.40 lakhs residential and (ST) and Thane Municipal Transport (TMT). infrastructure, 36,277 commercial properties in 4 councils in the Besides malls and markets too have developed Vasai–Virar region. The incremental demand in and more are coming up fast. affordable pricing this region would substantially increase from the Initiatives are being taken to develop the current 2.76 lakhs units to 4.72 lakhs units in 2021. Virar-Alibaug multi-modal corridor, along and good the 126 kms stretch to build an expressway residential type of road and a rail network. The proposed facility will be convenient as travel time will projects. reduce from current 3-5 hours to just over an hour. New vistas for development for resi- dential and commercial are expected to open ‘cycle to work’ and ‘walk to work’ concepts along the entire stretch. and promote green environment. The MVC has emerged as the most pre- Education facilities are good. There are ferred destination for affordable housing to many senior and junior colleges besides fulfil the critical need for millions who can- several quality schools. More are proposed. not afford homes in the Mumbai metropolis. So those planning to make MVC their home There are options for low, middle and high need not worry about their children’s edu- income groups too. cation. Rail connectivity to the region is very good SO WHAT MAKES MVC A PREFERRED census. Estimates put the population at 50 able to traverse from Virar to the new air- and is further being strengthened. The cur- DESTINATION? lakhs in the next 10-15 years as MVC devel- port, Nava Sheva Port and Alibaug within a rent four lines between to Virar will The reasons are not far to seek. ops into a self-sustained city with residenc- couple of hours. be expanded to six lines, between Virar to Da- Ample land as big as Mumbai metropo- es, industries and retail in a big way. MVC it Abundant water supply is available for hanu the two lines are being doubled to four, lis is one of the key reasons why MVC has seems is the Promised Land for most. MVC from three river sources- Tansa, Vai- the Vasai Diva lines too are expected to be con- scope to develop fast and become a pre-emi- The MMR (Mumbai Metropolitan Re- tarna and Surya which flows by. Surya and verted to four lines. And when the Virar-Ali- nent urban centre. MVC is 380 sq. kms com- gion) currently upto Virar is likely to be ’s catchment receives more than baug comes up, it too will have four lines. pared to Mumbai’s 400 sq. kms. If the talu- extended upto Dahanu which will bring the 100 inches of rainfall every monsoon. The ka regions comprising of 560 sq. kms are and industrial towns with- big Pinjal Dam Project, which is vital to FUTURE PLANS encompassed, then land availability is no in the ambit. This is needed as the Mum- Mumbai, is in close proximity to Virar. The The future plans for the region include set- issue. Good builders have come in, quality bai-Ahmedabad highway goes from Virar, second stage of the Surya River project is ting up a bird sanctuary and hanging gardens construction is taking place. Business will the Western Railway goes through here, the under implementation and will solve water at Virar. In addition there are plans to build follow and so will prospective residents. Line passes through here. One can problems. The sub river Susri has a proj- a - type of commercial hub or a The wheels of fortune for MVC has begun to travel by sea from here if need be to reach ect happening on it. So in the coming days, commercial business district (CBD) on about turn. Not to mention the large forest cover certain places. One can reach Gujarat GIDC within 3-4 years, 400-500 mld [million litres a 1500 acres of saltpans whose lease have ex- and low pollution levels which favourably (Gujarat Industrial Development Corpora- day] of water will be available. pired. The benefits are many. People from the compares with developed urban centres. tion) from here within an hour and thirty There are several small & medium scale region will get employment, IT (information Increasing population is one of the key minutes. Even the new international air- industries in the region which provide em- technology) hubs can be set up and oppor- reasons. The 2001 census placed the popu- port in can be reached with- ployment to the people. Proper encourage- tunities explored. The MVC region holds lation of this region at seven lakhs which in an hour and a half from Virar. Once the ment of SME’s would further ensure that tremenduous potential for development and has increased to about 20 lakhs as per 2011 Virar-Alibaug Corridor is built, one will be people stay and work nearby. It is possible to is emerging as the Third Mumbai. ALL EYES ON VIRAR-ALIBAUG MULTI-MODAL CORRIDOR he development route are bound to get at- of Mira Virar City tractive, once this corridor is likely to get a starts functioning. It would giant boost in its make travel convenient and Tgrowth & development when New Vistas of Growth to Open Up facilitate developments to the proposed Virar-Alibaug id and Mass Rapid Transit timodal corridor and they these places. These infra- multi-modal corridor be- System (BRTS and MRTS). will be connected to major structural development and comes a reality a few years Gradually, as the townships highways and also the Navi road rail corridors prepare down the line. The project grow, even the metro rail Mumbai International air- the way for developments to has evinced keen interest will come in. The corridor port. take place in these regions. from the World Bank offi- will help overcome the prob- The expressway will be While the growth centres cials and they are looking lems of the far-flung, yet different in the sense that planned in distant suburbs into the project's viability. growing townships and con- it will touch the import- such as , Virar and Once done, it will positive- nect them better. ant growth centers and Navi Mumbai, are aimed at ly impact and touch the If everything goes ac- commuters will be able decongesting Mumbai, the key centres along the route cording to plan, then there to access these areas via corridor will offer the fast- throwing open new vistas are likely to be five more service roads. The express- est connectivity between of industrial and residential business hubs on the lines of way will also prove to be the two extreme ends of development. Besides the BKC. The identified five loca- a boon for the special eco- the metro region. The cor- new corridor will reduce the tions in MMR -- , nomic zone and the inter- ridor is proposed to be laid travel time between Virar Vasai-Virar, Kalyan, Bhi- national airport project from the Diva-Vasai rail and Alibaug distance of 126 wandi and Kalwa. The new coming up in Navi Mum- line intersection on NH-8 kms from four hours at pres- business hubs will be con- bai. This project would cre- (Ahmedabad highway) upto ent to just about half. nected with proper modes of ate a multi-modal corridor Alibaug. In addition to this The project will see trade transport. As per the plans, encouraging trade routes there is the elevated rail coming to these regions. The will be made a from Gujarat and extend- project from multimodal corridor will logistic hub and the nearby ing towards the Pune-Ben- to Virar. So the MVC belt is touch Navi Mumbai, Ma- Kalyan will be developed When the multi-modal corridor becomes a reality a few galuru Expressway. bound to flourish with all theran, , Pen, , with a focus on industry. The years down the line, it will positively impact and touch working in these hubs can The plan is to finish the above developments. Alibaug, Thane, Dombiv- business hub at the Vasai-Vi- avail of the facilities. There two phase project in four to The authorities may look ali, Kalyan, Bhiwandi, Ul- rar is being planned as a the key centres along the route throwing open new will also be features like five years, the first phase at executing the Virar-Ali- hasnagar, Ambernath, Kul- tourism zone. The important vistas of industrial and residential development smart parking, wi-fi con- of 76 kms from , baug multi-modal corridor gaon, , , Mira factor about these new busi- nectivity and smart street near Virar to Chirner near under the public-private Road, Bhayandar, Vasai, ness hubs will be that these lights like those that are JNPT, is expected to be partnership (PPP) model. Navaghar, Nallasopara and hubs will have commercial The new business hubs building in these hubs will shops and hotels at these being planned in BKC. The ready by 2018. The second The reason being funding Virar. The corridor will be and residential complexes so will be connected through have to mandatorily con- hubs will have the permis- bussiness hubs have been phase, 47 kms long, will be may be relatively easier Mumbai’s largest and will that the walk-to-work culture better transportation struct commercial space sion to be operational in planned along the ambi- between Chirner and Ali- rather than if the state is the include a separate Bus Rap- can be implemented. systems and every office like shops and hotels. The the night so that people tious Virar-Alibaug mul- baug. The places along this only financer.

CMYK pg 2 Saturday, October 17, 2015 Infrastructure critical to MVC’S GROWTH nfrastructure development is critical to crucial role in determining the quality of life the vicinity, go hand-in-hand with infrastruc- he development of any existing city as of individuals and of economic development. tural development of the area whilst deciding well as a developing urban region. It is It is a known fact that infrastructure enhance- on a property. And customers need to take a ho- no secret that real estate development ment and real estate development go hand-in- listic approach after taking into consideration Iand infrastructure development go hand-in- hand. Focused and timely implementation of the overall development plans for the location. hand. This is trues for the Mumbai Metropol- various infrastructure projects will only re- As a corollary of this, it is equally true itan (MMR) region if we are to maintain its build investor confidence. that improvements in infrastructure needs to status not only as the commercial & financial The proposed infrastructure projects like cope up with the growing real estate develop- capital of the country but also as a global fi- the Mono-rail line, the Metro, new roads, ments. With the huge growth in population in nancial hub. Therefore MMR’s need for infra- development of an airport, elevated rail net- the city, the state bodies have taken steps to structure is not just to sustain its real estate work, multi-modal corridor and utility infra improve the overall infrastructure to improve growth story but to maintain its status as projects etc., would improve connectivity to the quality of living in the MVC region like a global city, be it Greater Mumbai, Kalyan the location in the future. With work on in- doubling of tracks, the proposed Virar-Ali- Dombivili, Navi Mumbai or Mira Virar city frastructure projects like the railway link baug corridor, develop a new road on the west- (MVC), the script essentially remains pretty and road expansion already on the anvil, real ern side to reduce dependence on the Western much unaltered. estate investments in MVC are expected to Express Highway and so on. If one talks of MVC, it is a significant link generate healthy returns from a long term Projects like the business hub at MVC proving the overall quality of living. (PPP) route. to MMR’s development and infrastructure is a perspective. along the lines of Bandra-Kurla complex, an Currently within the MVC, there are mu- Though, the all-round development requires critical driver for its economic growth. Hence it MVC requires amenities like a developed information technology park an SEZ along nicipalities of Mira-Bhyandar and Vasai-Virar considerable time, it lends maturity to the real requires that its infrastructure is given utmost infrastructure to be able to support the ex- the lines of SEEPZ that provides employment which are grappling with infrastructure issues estate market in the location while ensuring priority. There is already a tremendous pres- pected 50 lakhs population influx in the next opportunities to the growing population of and trying to solve the same at a fast pace. Lot that price growth is sustained over a longer sure on Mumbai’s resources with the large in- 12-15 years. Proper connectivity in terms of the region will go a long way in the self-sus- of town planning that has been done needs to be time period. The developing cities need proper flux of people. The government is busy with the public transport, roadways and highways, tainable deveoplment. It will aid further in implemented now. roads, water and electricity supply, sewage sys- task of improving Mumbai’s infrastructure by will help it to expand. MVC is expected to the decentralisation and decongestion of Part of the solution lies in the fact that city tems, public transport, hospitals, schools, etc. leveraging human resources, connectivity and grow in the coming years and is preferred by business districts in Greater Mumbai thus municipal corporations have to work together too in this context. And economic drivers to en- the advantage of its strategic location, in order both, investors and end-users alike. ensuring that traffic flows are spread out and with the state government, in order to deploy courage the implementation of infrastructure to make this cosmopolitan reqion world-class. From a realty investment perspective, infra- the strain on the existing infrastructure is significant infrastructure projects. At yet an- projects. Therefore if the infrastructure of the Infrastructure is the fundamental require- structural development plays a key role. Loca- reduced. Overall, it will also ensure equitable other level is the question of funding which can city is good, only then are the homebuyers in- ment for growth & development and plays a tion and the prospects of future appreciation in development of the MMR region, besides im- be done through the Public Private Partnership terested in buying property.

Issues in the Development of Afford- able Housing l Developing affordable housing in In- Affordable Housing Options dian cities faces significant challenges due to several economic, regulatory and urban issues. l With high population density, which is growing due to rapid urbanisation, Galore in Mira Virar City there exists a huge demand for land in urban India. As a result, land prices in Skyrocketing prices of India are much higher than intrinsic levels that can support mass real es- land and real estate in tate developments. urban areas have forced the l By excessively controlling the volume poor and the economically of construction in centrally located areas and by making land recycling weaker sections of the difficult, some regulations tend to cen- society to occupy the trifugally push urban development to- MUST VISIT marginal lands typified wards the periphery. l Government authorities or state-owned by poor housing stock, entities such as railways and ports congestion and obsolescence own large tracts of urban land, which JIVDANI MANDIR are non-marketable, and this results in their inefficient use, which is incompat- rowing concentration of people in ible with its real market value. urban areas has led to problems of l Due to lack of transparency in getting land shortage, housing shortfall correct transactional information, and congested transit and has also there are long search times and high Gseverely stressed the existing basic ameni- costs involved in acquiring land. ties such as water, power and open spaces l Whilst price of premium residential of the towns and cities. Urbanisation has re- projects are largely guided by land costs, sulted in people increasingly living in slums construction costs have a significant and squatter settlements and has deteriorat- Monthly Per Estimated Number Housing Shortage Percentage share in the price of affordable housing. ed the housing conditions of the economi- Capita Expenditure of Households (2007)* in million (2007) Shortage cally weaker sections of the society. This is EMERGENCE OF MIRA VIRAR CITY primarily due to the skyrocketing prices of EWS 0 - 3,300 21.81 21.78 99.9% The Maharashtra state government has land and real estate in urban areas that have LIG 3,301 - 7,300 27.57 2.89 10.5% promised to deliver 11 lakh affordable houses forced the poor and the economically weaker by 2022 in MMR region of which more than MIG 7,301 - 14,500 sections of the society to occupy the margin- 16.92 0.04 0.2% 90 per cent are likely to be developed by pri- al lands typified by poor housing stock, con- HIG 14,501 and above vate developers. The balance 10 per cent will gestion and obsolescence. these were the key be developed by MHADA. Also, nearly 44 per Total Shortage 66.30 24.71 37.3% observations made by Jones Lang LaSalle(- cent of the total houses would have a larger JLL) research group report titled "Affordable carpet area ranging from 600 sq ft to 800 sq Housing in India" ft and above according to the yet-to-be re- As per 2011 census, the country had Minimum Provision Cost Location leased draft housing policy which states that ivdani Mata is a Hindu Goddess whose main a population of 1,210.98 million, out of Volume of of Basic of the of the its main thrust would be creation of homes temple is situated atop a hill, in Virar. With which, 377.10 million (31.16%) lived in ur- Habitation Amenities House House for those from the economically weaker sec- J thousands of devotees thronging here every ban areas. According to the 2011 census, tions, low and middle income groups. year, the temple has acquired a must visit status. the housing stock in urban India stood at l minimum l sanitation, l cost of the l located within Apart from greater Mumbai where slum The Goddess rests in a temple situated about 1460 78.48 million for 78.86 million urban house- of 250 sq ft adequate water house such that 20 km of a major redevelopment and other initiative will re- steps above the ground on a hill that forms a part holds. Though the gap between household carpet area supply and power EMI does not workplace hub sult in a significant portion of affordable of the Satpura Range in Virar. The hill offers a and housing stock is narrowing, actual EWS exceed 30–40% (could be sub- houses, the emerging urban pockets of Mi- very picturesque view of Virar and its vicinity. l minimum l provision of gross urban hubs as During the nine days of the Navratri festival shortage is high due to a certain part of the of 2,250 cu ft of communi- ra-Bhyandar, Vasai-Virar, Naigaon Nalaso- current stock being dilapidated and people monthly well) in the city para etc will also play a crucial role in many followers visit the shrine, and devotees also internal ty spaces and income of tend to visit on Tuesdays and Sundays. living in congested dwellings. volume amenities such l adequately creation of affordable houses. Not without Considering these factors, there cur- the buyer reason. (Refer Lead story on Page 1) Legend has it that the Pandavas stayed here as parks, schools connected to during their forests journey and seeing the seren- rently exists a wide gap between the de- and healthcare l reasonable major public It is a universally acknowledged truth mand and supply of housing (both in terms that owning a property in Mumbai is no ity and lofty nature decided to carve caves in the facilities, either maintenance transit hubs nearby mountains. They did so on the hills near- of quantity and quality) in urban India. within the project costs child's play. There are still some areas in The group further estimated that 88% Mumbai where getting a home within Rs by and installed and worshipped the Yoga Linga or in the neigh- of Ekaveera devi in one of the caves. They called of this shortage pertains to houses for Eco- bourhood, 20-50 lakhs budget is possible. One can find nomically Weaker Sections (EWS) and an- properties within this budget in MVC. her Bhagavati Jeevadhani (That is Goddess, who other 11% for Lower-Income Groups (LIG). Many townships are coming up in MVC is the real wealth of life). Doing so Pandavas also l 300–600 sq ft l depending made a set of small caves now known as “Pandav For Middle- and High-Income Groups (MIG carpet area upon the size and with good social infrastructure. Water and HIG), the estimated shortage is only supply is constant and the area is populat- Dongri” about a mile from Shirgaon for the her- LIG location of the mits. Many yogis used to stay in Pandav Dongri 0.04 million. During the 11th Five-Year l 2,700–5,400 housing project ed with food joints, recreation, open parks Plan, the group estimated that the total and libraries. Buyers are interested in real and have darshan of Jeevdhani Devi. cu ft internal The presently installed image is a very recent housing requirement in Indian cities (in- volume estate, as it assures them both, comfort and cluding backlog) by end-2012 will be to the convenience of living. one, the original sanctum sanctorum is the hole tune of 26.53 million dwelling units for If you have a budget up to Rs 55-60 lakhs, in the niche of the cave, which is the central place l 600–1,200 sq 75.01 million households. If the current you can get a 2-BHK sized 700-1000 sq ft in of worship. A fair is held on the Dusherra day ft carpet area which is attended by thousands of people. The increase in backlog of housing is main- MIG MVC. It has become a popular destination tained, a minimum of 30 million additional for buyers looking for affordable homes. temple of the Devi is completely renovated and l 5,400–10,800 houses will be required by 2020. People with a limited budget of Rs 20-50 there is a beautiful idol of Devi in white marble. cu ft internal There is also a temple dedicated to Sri Krishna. There is a need to developed affordable volume lakhs, can find 1BHK (average size of 570 housing in India but this is not easy. sq.ft) and 2-BHK (average size 750 sq.ft). For devotees who cannot climg the stairs, a rope- (Source : JLL Report) way facility is available here. The Private Play to Affordable Housing in India RESIDENT SPEAKS... Conventionally, housing development for the EWS and LIG sections has been the responsibility of the government. However, in the past few years, private players have increasingly begun to realise the untapped opportunities at this section of the pyramid. Most of the developers who started as ‘experimenters’ to explore the depth of demand, now have long-term plans in the segment.

THE PUSH FACTORS able housing have increased the costs of development for activity in recent years and low-income housing. n During the demand slowdown are pushing developers to in- n Since there were few brand- in 2008–2009, residential devel- crease their development foot- ed players in the lower-mid opers realised that they had print in this segment. and low- income housing concentrated development n Public authorities such as segment, developers want- portfolios in upper-mid and National Housing Bank for in- ed to gain the first-movers luxury segments, where the stance. advantage. market has become very com- n International developmental n Improvement in infrastruc- petitive in the last decade due organisations such as World tural connectivity to far-flung JAYANTI KHADILKAR, a banker and resident of a to the entry of new players. Af- Bank, International Finance locations is increasing their township in Vasai says, fordable housing segment pro- Corporation and Asian Devel- acceptability as residential " Initially staying here about 20 years vides an appropriate option to opment Bank too are active. destinations. Developers want ago was tough due to lack of social diversify their risks. n International nongovern- to tap into the changing per- infrastructure & good medical facilities. n Lack of land parcels within the mental organisations such as ception before land prices ap- But since last 5 years or so there has been a lot city limits has pushed devel- Mi- chael and Susan Dell preciate to levels that do not of development & social infrastructure has come opers to aggregate land at far- Foundation are involved. support low- income housing. up. Big retail malls, food joints, multiplexes, flung suburban locations like n Some private equity players n Emergence of microfinance educational facilites and healthcare has made the Mira Virar City. Since these have also funded low-income THE PULL FACTORS ing units) has created a huge institutions focused on low-in- living easy. One feels as if he is living in a proper land parcels have lower costs of housing developers, e.g. Car- demand leading to high sale come housing has helped in acquisition, they can be devel- lyle invested USD 26 million n The existing shortage of ur- velocities and lower risk. improving buyer’s access to township with lot of tranquility around. We have oped for low-income housing. in Value Budget and Housing ban housing for this segment n Vast economies of scale lead housing finance. Tis is in addi- no regrets staying here. The quality of life is n Several facilitators of afford- Corporation (VBHC) in 2011. (upwards of 20 million dwell- to significant lowering of tion to established HCFs. really good."

CMYK pg Saturday, October 17, 2015 3 THE FUTURISTIC MUMBAI III Rashmi Group scaling peaks in Mira Virar City ith Mumbai running out of space and real estate The Group is fast expanding its footprints and is not just confined becoming unaffordable, the Mira Virar belt more Wpopularly referred to as Mira Virar City (MVC) has emerged as the new to Mira Virar City. It is planning to expand from Andheri to Virar residential hub. The MVC belt offers ample of options to the lower in- MIRA ROAD (E) come group (LIG), the middle income Rashmi Signature is a pres- group (MIG) and high income group tigious project comprising of 44 (HIG) with varying amenities and PAY FOR 1 BHK units of 1BHK and 4BHK. lifestyle opportunities ranging from It stands true to its name swimming pools, health clubs and with the use of premium quality landscaped gardens. building materials be it for doors, floorings, bedroom, WHY MVC & GET 2 BHK bathroom fittings and kitchen. The Western Railway is already The flats area range from 600 sq. building the infrastructure to extend ft to 2350 sq. ft. the local trains line; the Virar - Daha- WITH 50 INTEREST FREE Rashmi Pride C, a 10 storey nu stretch would become operation- apartment building of 2BHK & al in due course. The main virtue of MONTHLY INSTALLMENTS 3BHK with ample parking space this area is that it is well connected and a play-area for children. by the super-efficient suburban train Apartments are fitted with mod- network and the Western Express ashmi Housing’s only, which can be paid “Apne Dam Par” smartly ern necessities while local ameni- Highway, where traffic has been eased prime motto is to re- off with comfortable reduces loan tenure from 15 ties are closely within reach. substantially by the provision of 11 fly- R duce loan period as well EMI’s in just 5 years. years to 5 years by restruc- CONTACT overs between Dahisar and Virar. as interest burden. Intellectual property turing the payment plan The , as With “Apne Dam of the company (The win- without doing any magic. 022-39347788 termed in Mumbai leaves the city as Par” more than 60% win financial concept) Anchal-8879499908 the NH 8 (National Highway) linking payment is made by way Sachin-9324447514 Mumbai with the west and North of principal without West of India. Important cities cov- interest and, that too, in How property buyer can save on huge NAIGAON (E) ered on the NH 8 are Vapi (for Daman easy installments during & Silvassa), Surat, Baroda, Ahmed- Star City is a huge project construction period it- interest cost for a property costing comprising of 152 buildings and abad, Udaipur, Ajmer, Jaipur and self. If required, loan can Delhi. The Mira Road-Virar region Unit Cost : 30Lacs + Govt.Chrgs : 3.5 Lacs + other One Time Exp. : 1 Lacs = Total Rs.34.50 lacs 4560 units of 1 BHK and 2 BHK. be taken on possession The project has found mention is also set to complete a connectiv- for balance 40% payment ity circle the other way connecting Home ADP in a World Bank report on to mainland Maharashtra with the Loan Plan Payment Plan Affordable Housing. The group building of a 126-km transport corri- has handed over the possession dor to Alibaug. Total cost Rs. 34.5 Lacs Rs. 34.5 Lacs of Phase 1 which has over 1000 units. Own contribution (11.6+5) Rs. 10 Lacs Rs. 9 Lacs THE RASHMI GROUP Rashmi Residency offers One name that has stood out Interest Free Installments --- Rs. 10 Lacs 1BHK, 2BHK and 3BHK apart- amongst the clutter in the real estate (Rs. 25,000X40) ments in different sizes so you get the perfect sized home. market in the MVC region is the Rash- Balance Loan amount Rs. 25 Lacs Rs. 16 Lacs mi Group. In its over one and half de- All buildings are 7 storied cade of presence in the belt, the Group Loan Repayment Tenure 15 Yrs. / 180 Months 5 Yrs. / and are internally fully fur- has built a strong reputation and has 60 Months nished with modern basic become a well-established name in af- amenities. EMI @ 10% Rs. 27,000/- Rs. 34,000/- fordable housing segment. The Group CONTACT caters to all sections – the LIG, MIG, Total Repayment Rs. 48 Lacs Rs. 20 Lacs 0250-3054444 HIG and ‘Smart Home’ buyers. Santosh Mishra- 8879335551 The Group has already complet- Interesg Paid Rs. 23 Lacs Rs. 4 Lacs Sharmila- 9324447509 ed and handed possession of over 2.5 Effective property cost Rs. 57.5 Lacs Rs. 38.5 Lacs million sq.ft. area [380+buildings] and VASAI (E) current projects approximately 4.2 RS.19 LACS million sq.ft. are under implementa- Huge Savings on Interest Cost Rashmi Classic is centrally tion. Our over 14,000 customers will located in Vasai East and is vouch for our commitment and ser- known for quality construction vice. Naturally they are our biggest and sound planning. It offers Assets & Strengths. Smart Homes in MVC apartments ranging from 1BHK, We have projects across the MVC Vision 2BHK and 3BHK ranging from he Group has launched “Smart Homes” designed by he Rashmi Group looks to identify, assess and provide products with a view belt – Mira Road, Naigaon, Vasai and 575 Sq.ft to 1075 sq.ft. “Ghar ho to Aisa” and powered by “Apne Dam Par” for varied tastes, locales and amenities. Over the next decade we are planning Virar as under: Rashmi Heights is a project payment plan. The buyer not only saves Rs 15 lakhs to hand over possession of five units on a daily basis as compared to two flats T T located in Rashmi Nagar Vasai, on interest cost but also saves Rs 5 lakhs on doing up the currently on a daily basis. The Group has land area of 34.30 lakh sq.ft of FSI under THE WAY FORWARD it offers 1BHK, 2BHK and 3 BHK interiors and the time involved in its execution. Modern various stages of construction in the MVC region. It has acquired additional 90 acres Rashmi Group is fast expanding ranging from 555 sq.ft to 1735 sq.ft. interior designing provides thumb rule for specific floor land in MVC and is in the process of developing affordable housing complexes. its footprints across India and is not Rashmi Hill Crest is a Stilt space requirement for every room for comfortable and The Rashmi Group is dedicated to provide affordable housing with more useable just confined to MVC. It is planning + podium + 14 storied tower convenient living. The project offers apartments of 1 BHK, area. This has been made possible with professional approach, optimum use of floor to expand across 200 major cities in offering 1 & 2 BHK flats with 2 BHK and 3 BHK ranging from 475 sq.ft to 999 sq.ft. Both space, decent & useful interiors, improved space saving design & customer focus. No India. The Group has already ini- magnificent views and well the brands are immensely popular wonder the Group has won the trust, loyalty & confidence of end users & investors in tiated projects in Surendranagar decorated entrance lobby apart- with the customers. market. (Gujarat) and Palakkad (Kerala) and ments. Cutting edge amenities Hyderabad (Andhra Pradesh) , the like sprawling gardens, banquet other projects in pipeline are Vellore MART HOMES concept has hall, yoga and aerobic hall, (Tamil Nadu), Udaipur (Rajasthan) immerged out of Ghar Ho To skating and cycling track makes and Bengaluru (Karnataka). Aisa's two decades experience and it unique. S CONTACT insightful understanding of customer's requirement, expectations and their 0250-3981919 practical limitations in real estate. Kalpana- 8898007788 We believe none of the housing Shyam - 9324447515 The Rashmi Group proiect can become "smart" without is promoted following three conditions; it must be... VIRAR Perfect by Location: Strategically and managed by Rashmi Garden is situated in Bosmiya Family, located at naturally developed locations a reduced bustle than that of the with best possible rail and road city. It’s defined by serene and comprising of four connectivity allowing ease oftraveling. natural environment. Construct- brothers, each of Practical in Utility: Sizes of the ed with 1BHK, 2BHK and 3BHK whom is responsible rooms should be sufficient enough apartments in different sizes it to accommodate requirements of offers a vast play area in the cen- for a specific business respective rooms without costly space tre for children to play safely. segment such as wastage. Pocket Friendly: Last but not least, REDEVELOPMENT PROJECTS AFFORDABLE HOMES financial burden on pocket ofthe properly buyer cannot be overlooked. THANE REDEVELOPMENT To our consideration a home is "smart" only the purchasing price but also the SMART HOMES year's long running recurring financial burden is reduced to minimum. AND BHAYANDER LUXURIOUS HOMES At last, proiect must meet with CONTACT all the needs of the investors too, as the real estate is developing as most 022-28129407 preferred investment option even. Sunita- 7498209540 2015-2025

BIRD'S EYE VIEW OF PROJECTS 2015 DEVELOPMENTAL POTENTIAL WILL BE REALISED DURING DEVELOPMENTAL

Contact Rashmi Housing Pvt Ltd, Regd Office: B-215, 1st floor, Shanti Shopping Centre, Opp. Railway Station, Mira Road (E), Tel: 022-39347788. www.rashmihousing.com, www.apnedampar.com

CMYK pg 4 Saturday, October 17, 2015 M. BARIA DEVELOPERS STRONG INFRASTRUCTURE MAKES VIRAR AN IDEAL LOCATION he M. Baria Developers has for next 10 years & beyond. Any particular project that is in the range of Rs 25 to 30 lakhs by built quite a reputation in What is the group's marketing The key projects close to your heart & reasons for name M. Baria White City compris- delivering quality homes at strategy & who are different cate- under construction the same? ing of 14 storey round buildings. affordable prices to home- gories of customers? The key projects that we have com- What are the challenges in Tbuyers in Virar. The group has been Quality construction and satisfied includes Yashwant Nagar, pleted so far includes Sea Castle & your business & the way out? in the business for over 27 years customers are two important pillars M. Baria Twin Tower and Anandvan Bungalow Scheme, Yash- The key challenges facing real es- and having completed several pres- for our group’s marketing strategy. M. Baria White City at want Vihar, Ambo Vihar Complex, M. tate industry are lack of availability tigious projects, is all set to expand Customers are from middle-class & Baria Park, M. Baria Unique, M. Bar- of clear land title, lack of adequate its footprints further in the suburb higher middle-class income groups Virar (West). Yashwant ia Pride, M. Baria Lake View at Virar source of finance from bank & fi- which has fast emerged as a pre- who are looking for luxury homes at Nagar is the project which (West) and Vishnu Vihar Complex, nancial institutions, rising cost of ferred residential location. Talking reasonable price, ranging between is close to my heart. It is a Rock Garden apartment, M. Baria materials & manpower, shortage of about the group’s journey and its Rs. 30 to 50 lakhs (1 BHK & 2 BHK). project spread over 22 acres Heights, M. Baria Grace, M. Baria Es- labour and complex procedure for future plans is Moreshwar Krushna How has customer expecta- tate, M. Baria Space & M. Baria House approvals. Baria, Founder & Group CEO. The tions changed over time? of land comprising all ready at Virar (East). How do you look at the Mira following is the excerpt of the con- In this competitive business en- infrastructure facilities The key projects under construc- Virar City, which is spoken as the versation. vironment, customer’s expectations like Swimming Pool, Club tion includes Yashwant Nagar, M. promised land, the new Mumbai? Can you describe how you have increased and he is demanding Baria Twin Tower and M. Baria Vasai - Virar region has bright started your journey? Are you more & more amenities comparable House, Jogging Track, Cycle White City at Virar (West). Yashwant prospects for construction business, satisfied with your journey till to those in city areas. They expect Track, Landscaped Garden, Nagar is the project which is close to it being in close proximity to Mum- date? homes to be complete in all respect International Asia based my heart. It is a project spread over bai. It can boast of all infrastructure The M. Baria Developers start- so that they can shift immediately. Skating Ring, CBSE 22 acres of land comprising all ready facilities required for comfortable ed its journey in the construction Can you describe the potential infrastructure facilities like Swim- living and best education. The Mira business from 14th November 1988 of the market, the company ca- School, Temples etc. ming Pool, Club House, Jogging Virar city can right;y be called as after gaining valuable experience ters to? How has it matured over Track, Cycle Track, Landscaped Gar- ‘The Third Mumbai.’ in family business of manufactur- time? having all social infrastructure like den, International Asia based skat- Anything more that you would ing, cutting and embossing dies & As prices in Mumbai suburbs gardens, retail malls, multiplex- ing Rink, CBSE School, Temples etc. like to add? sheet metal components. Even after have gone beyond the capacity of es,healthcare,sports club and educa- Can you elaborate on future This is right time for investment completing more than 27 years in middle-class homebuyers they are tional hubs, therefore it has become plans of the group? in real estate considering very com- the construction business I still feel looking for places which are near a favoured location. Our future plans includes low petitive price. Investment in real es- that my journey is not complete. We to Mumbai and still affordable. As Which are your key projects, cost affordable housing scheme for tate will always be profitable because have a long way to go with projects Virar is located near to Mumbai completed & under development. middle - class with 1 BHK homes it is the safest investment. Changing the perception of Virar as a DISTANT RESIDENTIAL SUBURB ne group that has played a major role in changing the perception of Virar as a distant residential suburb, far on the mind of homebuyers, since 1988 is the M. Baria Developers. Beginning operations on a modest scale in 1988, the group has come a long way and over the years has completed several residential as Owell as commercial projects alongwith infrastructural facilities like Playground, Swim- ming Pool, Club House, Garden, School, Hospital, Temple, Meditation Centre, Pond Community Hall etc. Some of the prestigious projects completed include Ambo Vihar, M. Baria Unique, Sunflower, M. Baria Grace, Aster, Lavender and Ambo Vihar Row Houses. The flag- ship project currently under implementation is the 22 acres development of Yashwant Nagar.

YASHWANT NAGAR This is yet another landmark project in Virar comprising of G+7, G+14 buildings with 2000 Flats and 200 Shops. The project includes buildings like Violet, Rose, Yash- want Pride and row houses. The project comprises of one, two & three bedroom flats to choose from. Meticulous planning assures you of space light & ventilation with the choicest amenities which is a necessity for comfortable living. The location is well sur- rounded by School, Shops, Shopping Center & Hospital. Vast open spaces, host of tree, lush lawns, landscaped gardens with an array of amenities for the resident, Yashwant Nagar is strategically located at Village – Bolinj, Virar(W), Tal. Vasai, Dist. Thane. The project has been conceived and executed by top of the line architects, contrac- tors and service consultants. Residing here will change the complete life style, giving a life which everyone dreams of. An ideal world, where one will live as in paradise, where the whispers on nature soothes the ear, to be able to breathe the pollution free fresh air, location pulsating with life and rare privilege to reside amidst clean, green and beautiful surroundings.

n 1 BHK, 2 BHK & n Beautiful Lake. n Fans & Tube-Lights in all n POP moulding in hall. 3 BHK Flats. n Jogging Track, Cycle rooms n Fire fighting system n Just 1.5 Kms away from Track & International n Ceramic Flooring n Main door with modern Virar Station. Skating Rink n Granite Kitchen Flatform with fittings. SPECIAL n Loan approved by all leading n Tree House School stainless steel sink. n Concealed plumbing with AMENITIES FEATURES financial institutions. (CBSE Board) n Designer Kitchen Trolley premium quality Sanitaryware. n Municipal water supply. n Cricket Ground. with kitchen cabinet. n Generator backup for n Swimming Pool n Landscaped Garden n Full Tiles in Bathroom lift and common areas n Club House & Gymnasium. n Complex Bus service with geyser. n Reputed Brand Lift n Full tiles in WC. n Stilt Parking

CORPORATE OFFICE : M.BARIA Business House,Virat Nagar, P. P. Marg, Virar (W), Tal. Vasai, Dist. Palghar, Pin : 401 303. Tel. : +91-250-2514400 /2514500 Mobile : + 91-97649-50000, +91-9823150000 Fax : +91-250-2514900 E-mail : [email protected] web: www.mbariadevelopers.com MIRA VIRAR CITY : THIRD MUMBAI IN MAKING supplement queries may be mailed to [email protected] or call: 98700 48489 Concept : The Resource 24X7 Disclaimer : "The Views/contents Expressed/presented Herein, within this advertorial & Real Estate promotional Feature, are the sole and exclusive Responsibility of Individual clients/their authorized representatives, To which effect, publication house/its representatives are not responsible/Liable whatsoever"

CMYK