Lulea 10.10.2013 in the age of
networks and
sustainability social innovation
and design
Ezio Manzini, Politecnico di Milano - DESIS Network
social innovation “ideas that work in solving growing problemssocial problems and do it in a socially meaningful way” new technologies J. Mulgan new waves of social innovation design “Everyone designs who diffuse design devises courses of action aimed at changing existing expert design situations into preferred ones” H. Simon new designing coalitions social innovation = diffuse design + expert design
where are we?
we are here Hurricane Sandy, NYC, 30 October 2012
we are here March 11, 2011, Fukushima. Japan
we are here
Hong Kong, 2013, China Hong Kong, China
we are here
Favela, Brazil
we are here
Changsha, China
we are here
Delhi, India
we are here
© Peter Menzel www.menzelphoto.com from the book Hungry Planet: What the World Eats
Germany: The Melander family of Bargteheide Food expenditure for one week: 375.39 Euros or $500.07
we are here
© Peter Menzel www.menzelphoto.com from the book Hungry Planet: What the World Eats
Chad: The Aboubakar family of Breidjing Camp Food expenditure for one week: 685 CFA Francs or $1.23
we are here
Ahmadabad, India
we are here
Hong Kong, China
we are here
“SOS Handicap”, Madrid, 2 November 2012
we are here Syrian refugees camp, 2013, Giordania
we are here
Mediterranean sea, today
we are here
elderly population growth, immigrant integration difficulties, young un- employment growth, life-long diseases, health care costs, life-long education needs, democracy crisis, poverty, mlowultiple costs housing crisis demands, traffic growth, co2 emission growth, catastrophic events, mwaterultiplegrowing scarcity, fertile soil scarcity, bio-diversitylocal/global problems reduction, energy conservationcrisis costs, air pollution, soil pollution spread, ...
?
to build a sustainable
future means to use at best the available Planet resources
in a small, densely populated,
highly connected planet,
social resources are
the most abundant ones
people the main resource social innovation “ideas that work in solving social problems and do it in a socially meaningful way” J. Mulgan cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, foodhundreds coops , farmers markets, zero-milesof original food , community- supported agriculture,service idea neighbourhoods care, street festivals,local community radical gardens, community-based tourism, social enterprises, cochanges-working, fair trade organisations, social incubators
Community Garden, New York City
the power of doing together
collaboration .
Parco Sud, Milano
re-combinig what exists
creativity . Photo: Anna Meroni – 2007 Farmers market, Hobart
traditions as building materials
re-invented traditions .
Community-supported agriculture, Bejing
different motivations for new economic models. win-win solutions .
Circle of care, Sauthwark
“users” as part of the solution citizens involvement . Lower East Side, New York cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zeroviable-miles solutions food, community - supported agriculture, neighbourhood care, streetdisruptive festivals, communityqualities gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators the quality of mutual trust
relationships
WASHINGACTIVE RESTAURANTSHOPPING LIST
PRODUCT EMICRO-STOP- SHARING NURSERIES the quality of the “well done” work the quality of human scale scale
the quality of the local-connected
places the quality of slowness
time
people choose innovative solutions because they like them they search for new qualities they generate new qualities cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, viable solutions car sharing, food coops, farmers markets, dzeroisruptive-miles foodqualities, community - supported agriculture,technology neighbourhood care, street festivals, community
, communitygovernance-based tourism, gardens social enterprises, co-working, fair design trade organisations, social incubators
new media are reshaping the range of possibilities
unprecedented forms of organization
become possible
new political awareness new governance tools
“the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…”
( Barroso, UE President 2.1.2009 ) new political awareness socialnew innovation governance tools
Social Innovation Europe, March 2011
Arundhati Roy “Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.”
World Social Forum, 2003.
a new world is appearing
an archipelago? an archipelago?
a n emerging continent?
aa newnew civilization?civilization? design “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones” H. Simon
expert design diffuseexpert designdesign example
Example 1 - Community Gardens vacant properties transformed into attractive green spaces by neighbourhood communities
NYC Lower East Side Community Gardens Example 1 - Community Gardens
NYC Lower East Side Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens
how do they work? communitycommunity activities activities Example 1 - Community Gardens community # socializing, # community interacting breakfast
# public meetings
# learning how to garden # personal plots # collecting fresh food site support rules and directions public space public support garden manager
technical material support standardized support fencing structures online platform gardening tools neighbourhood community sidewalks monthly workshop
books public opening periods Example 1 - Community Gardens
a sensitive local institution
public support Example 1 - Community Gardens
who designed it and how? Example 1 - Community Gardens
established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G.
Green Community Guerrillas neighboors Gardens
C.G. C.G. Example 1 - Community Gardens
established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G.
Green Community Guerrillas neighboors Gardens
diffuse designC.G. activism C.G. Example 1 - Community Gardens
established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G.
Green Community Guerrillas neighboors Gardens
formalC.G. co-design process C.G. Example 1 - Community Gardens
established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G.
Green solutionCommunity replication Guerrillas neighboors Gardens
C.G. C.G. Example 1 - Community Gardens
a great example of co-design, without designers Example 2 - Circles of care a membership organisation for older people, which takes care of everyday worries and supports social networks.
Lower East Side, New York Example 2 - Circles of care
how do they work? Example 2 - Circles of care
members
Example 2 - Circles of care helper members collaborative service
# learning # help with activities practical (computer) problems
# organizing community activities
# help with transportations
# learning # organizing activities meetings (gardening) # help with everyday stuff collaborative # learning activities # help with practical (computer) service problems
# organizing community activities
# help with transportations # learning # organizing activities organizational support meetings (gardening)
# help with expert staff everyday stuff
enabling system on-line platform
space support economical support
providing funds for special giving spaces for meetings activities providing a calendar of activities Example 2 - Circles of care
professional assistant
members and helper
Example 2 - Circles of care
professional assistant
members and helper digital platform Example 2 - Circles of care
digitaldigital platform platform as organisational tool
Example 2 - Circles of care
service idea
Example 2 - Circles of care
main actors’ roles Example 2 - Circles of care
services delivered
Example 2 - Circles of care
social activities
Example 2 - Circles of care
design? a participatory design process
Circle of care, Southwark (UK)
who designed it and how?
Lower East Side, New York
Circle of care, Southwark (UK)
Southwark council D. W&P = Department for D. W&P Work & Pensions, Sky Participate funds and Ltd. funds funds support service design coordination 2007 / 2008 2009 Southwark 2011 Circle prototype of 50 ideas creation of a - 4 new circle launched, for new public services membership
organization: - Southwark Circle is participating auto-sustaining itself
250 citizens (older people + family members)
Circle of care, Southwark (UK)
Southwark council design activism D. W&P = Department for D. W&P Work & Pensions, Sky Participate funds and Ltd. funds funds support service design coordination 2007 / 2008 2009 Southwark 2011 Circle prototype of 50 ideas creation of a - 4 new circle launched, for new public services membership
organization: - Southwark Circle is participating auto-sustaining itself
250 citizens (older people + family members)
Circle of care, Southwark (UK)
Southwark council D. W&P = Department for D. W&P Work & Pensions, Sky Participate funds and Ltd. funds funds support service design coordination strategic design 2007 / 2008 2009 Southwark 2011 Circle prototype of 50 ideas creation of a - 4 new circle launched, for new public services membership
organization: - Southwark Circle is participating auto-sustaining itself
250 citizens (older people + family members)
Circle of care, Southwark (UK)
Southwark council D. W&P = Department for D. W&P Work & Pensions, Sky Participate funds and Ltd. funds funds support service design coordination 2007 / 2008 2009 Southwark 2011 Circle prototype of 50 ideas creation of a - 4 new circle launched, for new public services membership
organization: - Southwark Circle is participating auto-sustaining itself
250 citizens (older people + family members) co-design
Circle of care, Southwark (UK)
Southwark council D. W&P = Department for D. W&P Work & Pensions, Sky Participate funds and Ltd. funds funds support service design coordination 2007 / 2008 2009 Southwark 2011 Circle prototype of 50 ideas creation of a - 4 new circle launched, for new public services membership
organization: - Southwark Circle is participating auto-sustaining itself prototyping
250 citizens (older people + family members)
Circle of care, Southwark (UK)
Southwark council D. W&P = Department for D. W&P Work & Pensions, Sky Participate funds and Ltd. funds funds support service design coordination 2007 / 2008 2009 Southwark 2011 Circle prototype of 50 ideas creation of a - 4 new circle launched, for new public services membership
organization: - Southwark Circle is participating auto-sustaining itself replicating 250 citizens (older people + family members) Example 2 - Circle of care
a great example of co-design, with a clear design leadership
Lower East Side, New York
enabling ecosystem
enabling ecosystem
events
enabling ecosystem
events
events resulting from people’s active collaboration (in both the digital and physical world).
enabling ecosystem
events
collaborative services
enabling ecosystem
events
collaborative services
services that are co-designed and co- produced by users (who collaborate in both, the digital and/or physical world).
enabling ecosystem
events
collaborative services enabling systems
enabling ecosystem
events
collaborative services enabling systems
sets of products, services and information enabling people to meet a specific need (thanks to a collaborative service).
enabling ecosystem
events
collaborative services enabling systems digital platforms
enabling ecosystem
events
collaborative services enabling systems digital platforms
digital platforms hosting one or more enabling systems
p lanning by projects
example Xianqiao village Chong Ming island
Xianqiao Eco-village Tongji University Politecnico di Milano DESIS-China Network Studio TAO China-US Center for Sustainable Development Shanghai City example
New York City Amplifying Creative Communities example Newcastle Dott 07
Design Council ONE North East
Think Pubic Engine Live|work
example
Melbourne
Hume 2032
VEIL Victorian Eco Innovation Lab
Monash University University of Melbourne RMIT University Swinbiurne University
Slow Food Italy, Politecnico di Milano, INDACO dept. exampleUniversity of Gastronomic Sciences
Milan, 2010-ongoing
Feeding Milan, energies for change. A design experiment for collaboration and conviviality
more on: www.nutriremilano.it Context: The Agricultural Park South Milan is characterized of industrial farming. By steering local agriculture towards sustainability and innovation principles that address both farmers and city dwellers, it could become a reference for the upcoming Milan Expo 2015. Project: It aims to design a system of services and infrastructure to redefine for an efficient and effective agri-food chain. A scenario of “City- Supported Agriculture”. Design role: Activism: make things happen soon. Co-creation and building capacities from within. Observing and probing emerging practices. Using new media. Generating scenarios as stories. Creating convergence. Supporting Design Thinking. Building capacity in the community Little Donkey Farm
Beijing Key words: community-supported agriculture, multifunctional farm
Little Donkey Farm A Chinese model of community-supported agriculture more on: www.littledonkeyfarm.com Context: In order to get safe food with an affordable price, the citizens choose to subscribe the food box or planting by themselves on the farm. With this Chinese community- supported agriculture, a sustainable lifestyle is shaping, and the relationship between rural and urban is redefined. Project: a multifunctional farm combined different services to promote CSA, with various communication channels. Design role: to facilitate the services, to figure out the communication tools, to involve the citizens and to catalyze a creative community. ‘Jua kali’ program School of the Arts and Design, University of Nairobi Nairobi, Kenya Key words: Enterprises, craftsmanship
Co-designing with community- based enterprises more on: http://arts-design.uonbi.ac.ke Context: The informal sector (Jua kali) is the main source of livelihood for a large percentage of Kenyans. The meagre earnings in this sector however ensure that most entrepreneurs live in abject poverty. Project: an avenue for collaboration between informal sector artisans and academics/ professionals to create socially and economically sustainable solutions for the informal sector enterprises Design role: to facilitate and promote the collaboration, to co-design products and services for the informal sector, to communicate success stories NASDesign - Núcleo de Abordagem Sistêmica do Design (UFSC)
Governador Celso Ramos - SC Key words: Regions, families, development of local resources.
COLIMAR - Women's cooperative for mariculture products
more on: www.nasdesign.ufsc.br Context: The fishermen's wives were grouped in a cooperative to add value to products from the fisheries and generate employment and income families. Thus, in 2003, emerged the COLIMAR.. Project: From the fish and seafood, the fishermen's wives began to produce products such as pastels, dumplings and other frozen foods to sell to restaurants and supermarkets. Design role: Training the cooperated in Design Management for the cooperative. Development of visual identity, packaging, signage and Ergonomics of Workstation
design initiatives / tools
mapping
Mombasa, Curitiba, ... Green Maps in several informal settlements Indicating interesting places. Creating groups of mappers.
assessing
Curitiba Water and energy consumption in low income families. Universidade Federal do Paraná, Departamento de Design, Núcleo de Design & Sustentabilidade. Curitiba, Brazil ethnographic research
Rio de Janeiro Ethnographic Observatory of Design and Social Innovation in Rio de Janeiro. Escola Superior de Desenho Industrial, UERJ
amplifynig
Bogotà Social Innovation Film Festival. Rad, Universidad del Norte; Universided de Pamplona; Universidad Pontificia Bolivariana
story telling
Rio de Janeiro The Street Voice. Design for Dialogue on Homelessness. ESDI – UERJ, Rio de janero.
conclusions
危机 crisis
危 机 danger chancechance
机 chance people + technology + design .
thank you! desis-network.org