Social Innovation and Design
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Lulea 10.10.2013 in the age of networks and sustainability social innovation and design Ezio Manzini, Politecnico di Milano - DESIS Network social innovation “ideas that work in solving growing problemssocial problems and do it in a socially meaningful way” new technologies J. Mulgan new waves of social innovation design “Everyone designs who diffuse design devises courses of action aimed at changing existing expert design situations into preferred ones” H. Simon new designing coalitions social innovation = diffuse design + expert design where are we? we are here Hurricane Sandy, NYC, 30 October 2012 we are here March 11, 2011, Fukushima. Japan we are here Hong Kong, 2013, China Hong Kong, China we are here Favela, Brazil we are here Changsha, China we are here Delhi, India we are here © Peter Menzel www.menzelphoto.com from the book Hungry Planet: What the World Eats Germany: The Melander family of Bargteheide Food expenditure for one week: 375.39 Euros or $500.07 we are here © Peter Menzel www.menzelphoto.com from the book Hungry Planet: What the World Eats Chad: The Aboubakar family of Breidjing Camp Food expenditure for one week: 685 CFA Francs or $1.23 we are here Ahmadabad, India we are here Hong Kong, China we are here “SOS Handicap”, Madrid, 2 November 2012 we are here Syrian refugees camp, 2013, Giordania we are here Mediterranean sea, today we are here elderly population growth, immigrant integration difficulties, young un- employment growth, life-long diseases, health care costs, life-long education needs, democracy crisis, poverty, mlowultiple costs housing crisis demands, traffic growth, co2 emission growth, catastrophic events, mwaterultiplegrowing scarcity, fertile soil scarcity, bio-diversitylocal/global problems reduction, energy conservationcrisis costs, air pollution, soil pollution spread, ... ? to build a sustainable future means to use at best the available Planet resources in a small, densely populated, highly connected planet, social resources are the most abundant ones people the main resource social innovation “ideas that work in solving social problems and do it in a socially meaningful way” J. Mulgan cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, foodhundreds coops , farmers markets, zero-milesof original food , community- supported agriculture,service idea neighbourhoods care, street festivals,local community radical gardens, community-based tourism, social enterprises, cochanges-working, fair trade organisations, social incubators Community Garden, New York City the power of doing together collaboration . Parco Sud, Milano re-combinig what exists creativity . Photo: Anna Meroni – 2007 Farmers market, Hobart traditions as building materials re-invented traditions . Community-supported agriculture, Bejing different motivations for new economic models. win-win solutions . Circle of care, Sauthwark “users” as part of the solution citizens involvement . Lower East Side, New York cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, car sharing, food coops, farmers markets, zeroviable-miles solutions food, community - supported agriculture, neighbourhood care, streetdisruptive festivals, communityqualities gardens, community-based tourism, social enterprises, co-working, fair trade organisations, social incubators the quality of mutual trust relationships WASHINGACTIVE RESTAURANTSHOPPING LIST PRODUCT EMICRO-STOP- SHARING NURSERIES the quality of the “well done” work the quality of human scale scale the quality of the local-connected places the quality of slowness time people choose innovative solutions because they like them they search for new qualities they generate new qualities cohousing, collaborative housing, couch surfing, circles of care, elderly mutual-help, micro-nurseries, time banks, local currencies, car pooling, viable solutions car sharing, food coops, farmers markets, dzeroisruptive-miles foodqualities, community - supported agriculture,technology neighbourhood care, street festivals, community , communitygovernance-based tourism, gardens social enterprises, co-working, fair design trade organisations, social incubators new media are reshaping the range of possibilities unprecedented forms of organization become possible new political awareness new governance tools “the financial and economic crisis makes creativity and innovation in general, and social innovation in particular, even more important to foster sustainable growth…” ( Barroso, UE President 2.1.2009 ) new political awareness socialnew innovation governance tools Social Innovation Europe, March 2011 Arundhati Roy “Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” World Social Forum, 2003. a new world is appearing an archipelago? an archipelago? a n emerging continent? aa newnew civilization?civilization? design “Everyone designs who devises courses of action aimed at changing existing situations into preferred ones” H. Simon expert design diffuseexpert designdesign example Example 1 - Community Gardens vacant properties transformed into attractive green spaces by neighbourhood communities NYC Lower East Side Community Gardens Example 1 - Community Gardens NYC Lower East Side Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens Example 1 - Community Gardens how do they work? communitycommunity activities activities Example 1 - Community Gardens community # socializing, # community interacting breakfast # public meetings # learning how to garden # personal plots # collecting fresh food site support rules and directions public space public support garden manager technical material support standardized support fencing structures online platform gardening tools neighbourhood community sidewalks monthly workshop books public opening periods Example 1 - Community Gardens a sensitive local institution public support Example 1 - Community Gardens who designed it and how? Example 1 - Community Gardens established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G. Green Community Guerrillas neighboors Gardens C.G. C.G. Example 1 - Community Gardens established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G. Green Community Guerrillas neighboors Gardens diffuse designC.G. activism C.G. Example 1 - Community Gardens established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G. Green Community Guerrillas neighboors Gardens formalC.G. co-design process C.G. Example 1 - Community Gardens established the NYC Green Thumb Municipality program Green Thumb approved the site for rental giving spaces, [legality] materials, rules, support to community gardeners 1970 1973 1978 2011 [...] more than 50 Community Gardens in plot vacant NYC, diffusion of lots [illegally] supported and helped neighborhood by Green Thumb participating in gardening Municipality Program gardening C.G. Green solutionCommunity replication Guerrillas neighboors Gardens C.G. C.G. Example 1 - Community Gardens a great example of co-design, without designers Example 2 - Circles of care a membership organisation for older people, which takes care of everyday worries and supports social networks. Lower East Side, New York Example 2 - Circles of care how do they work? Example 2 - Circles of care members Example 2 - Circles of care helper members collaborative service # learning # help with activities practical (computer) problems # organizing community activities # help with transportations # learning # organizing activities meetings (gardening) # help with everyday stuff collaborative # learning activities # help with practical (computer) service problems # organizing community activities # help with transportations # learning # organizing activities organizational support meetings (gardening) # help with expert staff everyday stuff enabling system on-line platform space support economical support providing funds for special giving spaces for meetings activities providing a calendar of activities Example 2 - Circles of care professional assistant members and helper Example 2 - Circles of care professional assistant members and helper digital platform Example 2 - Circles of care digitaldigital platform platform as organisational tool Example 2 - Circles of care service idea Example 2 - Circles of care main actors’ roles Example 2 - Circles of care services