Competitive MEDIA YOUR NEWSPAPER Analysis

RADIO

BROADCAST/CABLE

Your Newspaper May 2019

ONLINE

PENNSYLVANIA

ASSOCIATION OUTDOOR YOUR NEWSPAPER

YOUR NEWSPAPER Circulation: 00,000*

Counties included in circulation area: Centre, Clinton

Cost of ¼-page ad: $0.00* GI based on circulation: 00,000* GI based on readership: 00,000** CPM based on circulation: $0.00* CPM based on readership: $0.00**

*CCG rate card **NNA 2.48 readers per copy

RADIO Altoona Radio Metro

Average CPP for Adults 18+ for all day parts: $0.00* ERIE 150 GRPs/week: WARREN SUSQUEHANNA $0,000 McKEAN TIOGA BRADFORD CRAWFORD POTTER GI (based on 150 GRPs/week): 000,000 LACKAWAN WAYNE FOREST WYOMING CAMERON VENANGO ELK SULLIVAN CPM: $0.00 NA PIKE MERCER LYCOMING CLINTON CLARION JEFFERSON LUZERNE Radio stations in the Altoona radio markets:

M COLUMBIA MONROE CLEARFIELD ONTOUR • WALY-FM 103.9 • WHUN-AM 1150 • WOKW-FM 102.9 LAWRENCE UNION CENTRE CARBON N BUTLER • WBRX-FM 94.7 • WJNG-FM 100.5 • WOWQ-FM 102.1 ARMSTRONG SNYDER NORTHAMPTO BEAVER MIFFLIN SCHUYLKILL • WBXQ-FM 94.3 • WJSM-AM 1110 • WPRR-FM 100.1 NORTHUMBERLAND LEHIGH INDIANA • WCED-AM 1420 • WJSM-FM 92.7 • WPXZ-FM 104.1 ALLEGHENY CAMBRIA BLAIR JUNIATA PERRY DAUPHIN LEBANON BERKS MONTGO BUCKS • WCPA-AM 900 • WKBI-FM 93.9 • WQYX-FM 93.1 WESTMORELAND HUNTINGDON WASHINGTON CUMBERLAND MERY • WDBA-FM 107.3 • WKMC-AM 1370 • WRKY-FM 104.9

LANCASTER ELPHIA D • WDSN-FM 106.5 • WKVR-FM 92.3 • WRXV-FM 89.1 BEDFORD CHESTER ILA SOMERSET FULTON PH FAYETTE YORK GREENE FRANKLIN ADAMS DELAWARE • WECZ-AM 1540 • WLAK-FM 103.5 • WTRN-AM 1340 • WFBG-AM 1290 • WMES-FM 107.7 • WVAM-AM 1430

*SQAD 3rd Qtr. • WFGY-FM 98.1 • WMKX-FM 105.5 • WYTR-FM 103.3 • WHPA-FM 93.5

CPP (Cost Per Point): The cost of reaching 1% of the target audience within a specified geographic area. GRP (Gross Rating Points): A unit of measurement of audience size. One GRP = 1% of a measured audience. GI (Gross Impressions): The sum of audiences, in terms of people or households viewing, where there is exposure to the same ad on multiple occasions. Two gross impressions could mean the same person saw the ad two times, or two different people saw it once. CPM (Cost Per Thousand): The cost, per 1,000 people reached, of buying advertising space in a given media vehicle. YOUR NEWSPAPER

BROADCAST ERIE

WARREN SUSQUEHANNA DMA: Johnstown-Altoona McKEAN TIOGA BRADFORD CRAWFORD POTTER LACKAWAN WAYNE FOREST WYOMING CAMERON VENANGO ELK SULLIVAN NA PIKE MERCER LYCOMING CLINTON JEFFERSON Average CPP for Adults 18+ for All Day Parts: $0.00* CLARION LUZERNE M COLUMBIA MONROE CLEARFIELD ONTOUR LAWRENCE UNION 100 GRPs/Week: CENTRE CARBON N $0,000 BUTLER ARMSTRONG SNYDER NORTHAMPTO BEAVER MIFFLIN GI (based on 100 GRPs/week): 000,000 SCHUYLKILL LEHIGH INDIANA NORTHUMBERLAND

ALLEGHENY CAMBRIA BLAIR JUNIATA CPM: $0.00 PERRY DAUPHIN LEBANON BERKS MONTG BUCKS WESTMORELAND HUNTINGDON O Johnstown-Altoona Broadcast Station List: WATM TV Channel WASHINGTON CUMBERLAND MERY

LANCASTER ELPHIA 23 – ABC • WJAC TV Channel 6 – NBC • WPSU Channel 15 – D BEDFORD CHESTER ILA SOMERSET FULTON PH FAYETTE YORK PBS • WTAJ TV Channel 10 – CBS • WWCP TV Channel 8 –FOX GREENE FRANKLIN ADAMS DELAWARE *SQAD 3rd Qtr. GARRETT (Md.)

CABLE ONLINE Provider: Comcast Spotlight DMA: Johnstown-Altoona Market: State College

Top 10 Cable Networks for Adults 18+: Fox News • ESPN Top Sites (by unique visitors*): centredaily.com • HGTV • USA • CNN • History • Discovery • TNT • AMC wearecentralpa.com • wjactv.com • tribdem.com • Hallmark altoonamirror.com • dailyamerican.com • phsonline.org • Average CPP for Adults 18+ for prime time wpsu.org • onthewater.com (M-Su, 6p - 12m): $0.00 Average CPM – run of site: $0 75 GRPs/week: $0,000.00 GI (based on 75 GRPs/week): 00,000 *SRDS Digital Media CPM: $0.00

OUTDOOR CONTACT

ERIE

WARREN SUSQUEHANNA McKEAN TIOGA BRADFORD CRAWFORD POTTER LACKAWAN WAYNE FOREST WYOMING CAMERON VENANGO ELK SULLIVAN NA PIKE MERCER LYCOMING CLINTON CLARION JEFFERSON LUZERNE

M COLUMBIA MONROE CLEARFIELD ONTOUR LAWRENCE UNION CENTRE CARBON N BUTLER ARMSTRONG SNYDER NORTHAMPTO BEAVER MIFFLIN SCHUYLKILL LEHIGH INDIANA NORTHUMBERLAND

ALLEGHENY CAMBRIA BLAIR JUNIATA PERRY DAUPHIN S LEBANON BERKS MONTGO BUCK Jane Hungarter WESTMORELAND HUNTINGDON WASHINGTON CUMBERLAND MERY Director of Marketing LANCASTER DELPHIA BEDFORD CHESTER ILA SOMERSET FULTON PH FAYETTE YORK GREENE FRANKLIN ADAMS DELAWARE Pennsylvania NewsMedia Association/ MANSI Media Outdoor Company: Lamar Outdoor (717) 703-3041 County included in market: Centre [email protected] Product: 50 GRPs per month 3899 North Front Street • Harrisburg, PA 17110 • Number of billboards necessary: 4 www.pa-newspaper.org Gross cost: $0,000 Gross impressions: 000,000 CPM: $00.00 PENNSYLVANIA

ASSOCIATION

3899 North Front Street Harrisburg, PA 17110 Phone: (717) 703-3000 Fax: (717) 703-3001 www.pa-newspaper.org