Superbrands UK Annual Vol.21

With more than 330 years of history and expertise in banking, Barclays is a British universal bank. It operates in business to business and consumer sectors, united by a common set of values and a single guiding purpose, ‘Creating opportunities to rise’

Market DID YOU KNOW? asset finance facilities to name a few, as well Barclays is a player on the global banking as corporate deposits. In 2020, Barclays won stage. It provides diversification by business line, UK’s Best Bank in the annual Euromoney magazine geography and customer, enhancing financial In 1958 Barclays appointed Awards for Excellence and UK’s Best Investment resilience and contributing to the delivery the UK’s first ever female Bank, the eighth win over the last nine years of consistent returns through the business as well as Excellence in Leadership in Western cycle. Its strong core business is well positioned branch manager, Hilda Harding Europe, for its response to the Covid-19 pandemic. to deliver long-term value for Barclays’ shareholders. Recent Developments Product Since 2013, LifeSkills has been supporting Barclays operates in more than 40 countries Barclays was the first bank to roll out ‘talking’ youth employment by raising the confidence, and employs approximately 80,000 people. ATMs and high visibility debit cards in the UK, motivation and aspirations of more than 10 million It moves, lends, invests and protects money for assisting those with visual impairments. It is also young people, making the move from education customers and clients worldwide, utilising the recognised as a Disability Confident Leader by the into work. The programme helps develop core, latest technology in unison with its wealth of UK Government and works to promote the scheme transferable skills that businesses increasingly banking expertise. Its service company supports to other employers. need. In 2019, the programme was extended these operations by providing technology, to encompass the whole of the UK workforce, operations and functional services across Having launched the Dynamic Working campaign, across all ages, aligning with current employment the Group. its approach to flexible working, in 2015, Barclays trends, such as under-employment and an ageing has been recognised with the accolades of Best workforce. In addition, Barclays Connect with Achievements for Embedded Flexibility and Top 10 Employer Work is a global programme providing people Barclays aims to be a company of opportunity for Working Families. In 2018, the bank was one that face barriers to work with job-ready skills makers, working together to ‘help people rise’ of the first signatories to the UK Government’s and connecting them to businesses that are – customers, clients, colleagues and society. Race at Work Charter and is one of 12 recruiting. In 2019, the programme helped It is an industry leader in championing diversity Top Global Employers for LGBT+ colleagues. to place 66,000 people into work globally. and inclusion within the workplace and in delivering services. It also consistently appears in The Times Barclays is increasingly recognised as a pioneer Barclays also has a range of specific services Top 50 Employers for Women as well as ranking in green finance. It has successfully launched for the armed forces. Products include tailored highly on the Bloomberg Gender Equality Index. an inaugural green bond, green mortgage and loan policies and the ability to pause or cancel insurance policies if deployed at the last minute. Specialist branches near major military installations deliver the Community FLEX proposition – including a revised employment policy to support Barclays colleagues wishing to deploy as military reservists.

Barclays’ Unreasonable Impact programme is an international network of accelerators. It’s dedicated to scaling growth-stage entrepreneurs whose ventures have the potential to employ thousands worldwide, while solving some of the most pressing societal and environmental challenges. Since 2016, 124 ventures have been part of Unreasonable Impact; collectively they have reduced greenhouse gas emissions by 55 million tonnes, supported 30,000 net new jobs and are positively impacting the lives of more than 200 million people globally.

uk.superbrands.com

64021_SB20_026-027_Barclays.indd 26 26/10/2020 10:24 Barclays

Since the outbreak of Covid-19, Barclays has been helping its personal, SME and corporate customers to access both fi nancial and wider Brand History support, including loan schemes, repayment holidays, training sessions and resources. 1690 John Freame and Thomas Gould In April 2020, Barclays announced a £100m start trading as goldsmith Community Aid Package to support charities bankers in London. that are helping people and communities most impacted by the pandemic. 1728 Freame and Gould move to 54 Lombard Street, beneath the Promotion sign of the Black Spread Eagle. In 2020, Barclays partnered with Nextdoor to help local businesses advertise to their neighbourhood 1920 Barclays fi nances William Morris, for free. Through the partnership, businesses helping him become the biggest can add themselves to the ‘Open for Business’ car manufacturer in the UK. directory and reach thousands of households with two free ‘business posts’ every month. 1966 Barclaycard, the UK’s fi rst credit card, is launched. Barclays launched the ‘Make money work for you’ campaign across the UK in 2019, to help 1967 The world’s fi rst ATM is unveiled by Barclays. customers take control of their money. The aim was to show Barclays standing beside business and consumer customers, helping them to have 2007 Barclays launches the UK’s fi rst a more positive relationship with their money. contactless payment card. Also in 2019, Barclays sponsored , Northern Pride, Pride in , 2012 Barclays Pingit launches, the fi rst and Bury Pride. For the second consecutive year, payment service allowing money to be transferred with a mobile phone. Barclays unifi ed all UK Pride activity under the creative identity, ‘Love Goes The Distance’. This celebrates how far the march towards 2015 Barclays launches Rise, a community for Fintech start-ups to connect, equality has come, as well as highlighting co-create and scale innovative ideas. where progress is still needed.

Barclays became the title sponsor of the Barclays 2017 The fi rst solution for corporate clients combining biometric technology FA Women’s Super League in 2019 and lead with advanced digital signing, partner of the FA Girls’ Football School Partnerships. biometrically tying a transaction It has made a commitment to ensure girls in to an individual, is launched. England have equal access to football in schools by 2024. A total of 100 Girls’ Football School 2018 Barclays launches its Purpose – Partnerships have now been created, each with ‘Creating opportunities to rise’. an education expert overseeing the introduction and delivery of the programmes to primary and 2019 Barclays becomes the fi rst lead sponsor secondary schools across the country. of the Barclays FA Women’s Super League, the biggest ever investment Designed to help businesses and communities in UK women’s sport by a brand. create, innovate and grow, Barclays Eagle Labs, are in 25 locations nationwide. Advice and 2020 Barclays launches a £100m digital skills have been provided to more than Community Aid Package to support 100,000 individuals and Eagle Labs is currently charities that are helping people home to 546 resident businesses. Refl ecting its and communities most impacted commitment to Backing the UK, Barclays by the Covid-19 pandemic. is supporting innovative, high-growth UK businesses to create new employment opportunities and growth within the UK. In 2019, in partnership with Airlabs, Barclays created a fl eet of London electric black cabs fi lled with air as clean as in the Peak District, thanks to Airlabs’ innovative air fi ltration technology.

Barclays’ Investment Bank engages its C-suite and institutional investor audiences in strategic launched to help customers feel more confi dent Brand Values dialogue, through ideas and video-based storytelling. online and to prevent malware and remote Barclays’ strategy is underpinned by the energy, With the aim of delivering its understanding access trojan fraud. commitment and passion of its people who across sectors, asset classes and economies, deliver its Purpose – ‘Creating opportunities thought-leading insights provide a window In 2016, Barclays Corporate Banking facilitated to rise’, spanning customers, clients, colleagues into the way in which Barclays works with the fi rst global trade transaction executed and society as a whole. Everything that the clients and the impact its services can have using blockchain technology, alongside bank does is underpinned by fi ve values; Respect, on their businesses. In 2017, the fi rst solution Wave. This business was a graduate of Barclays Integrity, Service, Excellence and Stewardship. for corporate clients to combine biometric Accelerator, a 13-week programme designed technology with advanced digital signing was to accelerate Fintech start-up businesses.

home.barclays

64021_SB20_026-027_Barclays.indd 27 02/11/2020 07:48