Conor Daly and Indycar an Ideal Platform To
Total Page:16
File Type:pdf, Size:1020Kb
CONOR DALY CONOR DALY: BORN IN THE SHADOWS OF THE INDIANAPOLIS MOTOR SPEEDWAY INTRODUCTION Born in the shadows of the Indianapolis Motor Speedway into a motorsports family, Conor Daly was destined to be a racing driver – and become a racing driver he has. At only 22-years old Conor has competed on the grandest stages in all of motorsports. From Monaco to the Indianapolis 500, Conor is making his mark and continuing a winning family tradition. Starting in 2015, this young American driver is looking to make the Verizon IndyCar Series his long–time home – coming out of the shadows and on to center stage. 2 3 BORN IN THE USA ■ Indiana native ■ Grew up watching Indy 500 from the grandstands CONOR DALY ■ Indianapolis is a “home” race for Conor RACE HERITAGE Birth Date:.................................Dec. 15, 1991 Birthplace:........................Noblesville, Indiana ■ Conor is a second generation race car driver, son of Began Racing:..........................................2001 former Formula 1 & IndyCar driver, Derek Daly Anything car related, fitness, Hobbies: ■ snowboarding, skateboarding, videogames Conor is ingrained in the sport as his father raced IndyCars professionally for 17 years Conor Daly is a fierce competitor considered ■ by many to be one of the most versatile drivers Derek Daly has blazed his own trail with active in motorsports having achieved success championship success at every level in racing’s most challenging circuits throughout ■ the world. Derek Daly is known in motorsports circles around the world as a driver, writer, broadcaster, racing advisor, and businessman PERSEVERANCE AND DETERMINATION ■ Diagnosed with Type 1 diabetes in 2007 (15-years old) ■ Racing is Conor’s outlet ■ Ability to overcome obstacles ■ Making an impact on others (Racing to stop diabetes) @CONORDALY22 | CONORDALY.NET 4 5 GLOBAL RACING SUCCESS ■ 2014 Contested the world renowned Rolex 24 Hours at Daytona ■ Competed in select GP2 races (the feeder series to Formula 1) WORLDWIDE 2013 ■ Qualified and started in the 97th running of the Indianapolis 500 - Improved 9 positions driving for the legendary AJ Foyt EXPERIENCE: ■ 3rd in the GP3 championship with a win at Valencia and 5 podium finishes ■ Indy Lights 3rd place finish at Houston ■ Tested Force India Formula 1 car ■ Won GP3 race Barcelona 2012 ■ Tested Force India Formula 1 car for first time 2011 ■ Won Indy Lights race at Long Beach - # 1 junior driver in America ■ Set records for pole positions (11), wins (7) and laps led while winning 2010 the Formula Star Mazda championship 2009 ■ Top 3 championship finish in rookie season of the Formula Star Mazda ■ Youngest winner of Skip Barber National Championship 2008 ■ Set new Formula Ford track records at all Canadian tracks taking 5 wins ■ First American to win British Walter Hayes Formula Ford Trophy at 16-years old ■ Set record five consecutive pole positions winning Senior 2007 US Karting Championship ■ Record number of race wins (19) while winning Indiana Junior Conor has won a race every year in every 2006 Karting Championships category of his career since 11-years old 6 7 2015 PARTNERSHIP OPPORTUNITY CONOR DALY 8 9 INDYCAR SERIES OVERVIEW THE FASTEST WHY INDYCAR? Who’s involved? MOST DARING RACING ■ Title sponsor – Verizon – infusing the sport with significant activation and advertising SERIES IN THE WORLD. ■ The fastest and most innovative form of motorsports in North America ■ An incredibly passionate, diverse fan base – brand loyal and known to be technologically savvy and gearheads ■ Features the “Greatest Spectacle in Racing” – the Indianapolis 500 ■ An exciting and diverse schedule – large DMAs and unique markets ■ INDYCAR provides an exciting and unique platform for corporate entertainment 10 11 2015 VERIZON INDYCAR SERIES SCHEDULE: Mar 8 Brasilia, Brazil (NBC Sports) Jun 6 Fort Worth, TX (NBC Sports) THE INDIANAPOLIS 500 Mar 29 St. Petersburg, FL (ABC) Jun 14 Toronto, Canada (NBC Sports) Apr 12 New Orleans, LA (NBC Sports) Jun 27 Fontana, CA (NBC Sports) Apr 19 Long Beach, CA (NBC Sports) Jul 12 Milwaukee, WI (NBC Sports) Apr 26 Birmingham, AL (NBC Sports) Jul 18 Newton, IA (NBC Sports) “THE GREATEST SPECTACLE IN RACING” May 9 Indianapolis, IN (ABC) Aug 2 Lexington, OH (NBC Sports) May 24 Indianapolis, IN (ABC) Aug 23 Long Pond, PA (NBC Sports) ■ The “Greatest Spectacle in Racing” is the crown jewel on the IndyCar schedule May 30 Detroit, MI (ABC) Aug 30 Sonoma, CA (NBC Sports) May 31 Detroit, MI (ABC) ■ The Indy 500 and the Month of May result in over 400,000 fans attending the CANADA Indianapolis Motor Speedway each season ■ The Indy 500 receives over 100 million viewers annually (including secondary and UNITED STATES international coverage) – and is syndicated in over 200 countries Brazil ■ Radio broadcast to over 350 stations – including the American Forces Radio Network – and nearly 10 million listeners around the world ■ The 100th running of the Indianapolis 500 will take place during the 2016 season ABC BROADCAST FOR OVER VIEWERS ANNUALLY: SYNDICATED IN OVER RADIO BROADCAST TO OVER MEDIA PARTNERS: 100,000,000 YEARS COUNTRIES STATIONS 12 13 Age Average Age 50.1 FAN GEOGRAPHIC DISTRIBUTION INDYCAR FAN BASE DEMOGRAPHICS 18 - 24 8.4% 25 – 34 12.7% 35 – 44 15.4% 45 – 54 21.9% 55 – 64 18.9% 28% 65+ 22.8% 19% 8.4% 18% 22.8% 18 - 24 35% 12.7% 25 - 34 35 - 44 15.4% 18.9% 45 - 54 55 - 64 65+ 21.9% Gender 35 MILLION INDYCAR FANS IN THE UNITED STATES Male 71.8% Female 28.2% 25% $ 28.2% Male $100,000+ $65,000 55% Female 71.8% Household Income Average HHI College Educated 14 15 CONOR DALY AND INDYCAR AN IDEAL PLATFORM TO: ■ Associate with a leading driver and personality ■ Create relationship-marketing opportunities for sales, service and marketing ■ Validate a company brand story ■ Generate exposure ■ Showcase products / services ■ Create connections with target audiences ■ Engage employees ■ Utilize intellectual property and other assets in ■ Drive leads for sales advertising, marketing, and promotional campaigns ■ ■ Gain business Build awareness, favorability and interest in purchasing products / services ■ Provide one-of-a-kind, behind-the-scenes VIP experiences for customers, partners and employees 16 17 CONOR DALY JEFF GRIST 317.710.6470 317.774.9102 [email protected] [email protected] CONOR DALY.