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HTA 2018 Annual Report to the Hawaii State Legislature

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HTA 2018 Annual Report to the Hawaii State Legislature 2018 ANNUAL REPORT TO THE HAWAI‘I STATE LEGISLATURE OUR MISSION To strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs. A New Vision ...... ............................................................................................................ ...................................... 2 Hawai‘i Tourism Authority Board of Directors ................................................................................................ 3 2018: Hawai‘i’s Tourism Industry Resilient Despite the Challenges of Natural Disasters ....................................................................................... 4-5 Overview of the Hawai‘i Tourism Authority / Operations ............................................................................... 6 Measures of Success ........................................................................................................................................ 7 Transient Accommodations Tax Collections ................................................................................................. 8-9 Hawai‘i Tourism Authority Fiscal Year 2018 Actuals ..................................................................................... 10 Hawai‘i Convention Center Fiscal Year 2018 Actuals ................................................................................... 10 Improve the Integrity of the Destination ..................................................................................................... 11 Hawaiian Culture .............................................................................................................................. 12-13 Kāhea: Harbor Greetings .................................................................................................................... 13 Natural Resources ............................................................................................................................. 14-15 Community Initiatives ...................................................................................................................... 16-17 Ensure Stable Economic Benefits ................................................................................................................. 18 Brand Management Plan / Major Market Management ........................................................................ 19 O‘ahu......... .............................................................................................................................................. 20 County of Maui ....................................................................................................................................... 21 Kaua‘i......... ............................................................................................................................................. 22 Island of Hawai‘i ..................................................................................................................................... 23 United States........................................................................................................................................... 24 Japan............. ......................................................................................................................................... 25 Canada ...... ................................................................................................................................................ 26 Oceania........... ........................................................................................................................................ 27 Korea........... ............................................................................................................................................ 28 China.......... ............................................................................................................................................. 29 Taiwan.......... ............................................................................................................................................ 30 Hong Kong .............................................................................................................................................. 30 Europe ...... ................................................................................................................................................. 31 Southeast Asia............... .......................................................................................................................... 31 Business Destination Management ........................................................................................................ 32 2018-19 Hawai‘i Convention Center Events ..................................................................................... 33-34 Digital ...... ................................................................................................................................................. 35 Elevate Hawai‘i’s Value Perception ............................................................................................................... 36 Native Hawaiian Festivals ....................................................................................................................... 37 Major Festivals and Signature Events ..................................................................................................... 38 Sports Marketing............. ........................................................................................................................ 39 Industry Events ....................................................................................................................................... 40 Air Access / Cruise Access ........................................................................................................................ 41 Career Development ............................................................................................................................... 42 Safety and Security ................................................................................................................................. 43 Tourism Research and Planning ............................................................................................................. 44 Strengthen HTA’s Reputation ........................................................................................................................ 45 Communications ..................................................................................................................................... 46 Global Tourism Summit .................................................................................................................... 47-49 Hawai‘i Visitor Statistics .................................................................................................................... 50-53 Statewide and By Island ............................................................................................................... 50-51 Global Source Markets .................................................................................................................. 52-53 Brand Experience Program Listings ...... ................................................................................................. 54-55 Program/Project Contract Listing ...................................................................................................... 56-57 The HTA Team Supporting Hawai‘i’s Tourism Industry...... ....................................................................... 57 1 A NEW VISION Aloha pumehana kākou, We share this annual report for 2018 with you, our partners in the Hawai‘i State Legislature. Our team values your support, appreciates your input and welcomes your views on how the Hawai‘i Tourism Authority can better serve the needs of the tourism industry, as well as communities and residents on all islands. We are moving forward into 2019 under new leadership determined to inject a re-energized, yet practical, approach to fulfilling the responsibilities of HTA and the management of tourism for the State of Hawai‘i. We will always stay true to our mission: To strategically manage Hawai‘i tourism in a sustainable manner consistent with economic goals, cultural values, preservation of natural resources, community desires and visitor industry needs. We will work with our contractors to market and promote the iconic brands of our islands to the world while maintaining a sustainable environment for both residents and visitors. The future of Hawai‘i, both as a home for families to blossom and for visitors to desire, begins at the community level. Healthy communities translate into happy residents, which, in turn, makes the visitor experience even more meaningful. We welcome the opportunity to partner with the Legislature in encouraging tourism to flourish while doing all we can to help make Hawai‘i’s communities healthier and happier for all to enjoy. Me ka ha‘aha‘a, The Hawai‘i Tourism Authority 2 HAWAI‘I TOURISM AUTHORITY BOARD OF DIRECT ORS L. Richard Fried Jr., Chair Founding Partner, Cronin, Fried, Sekiya, Kekina and Fairbanks, Attorneys At Law City and County of Honolulu Craig G. Nakamura, First Vice Chair Partner, Carlsmith Ball LLP County of Maui George Kam, Second Vice Chair Ambassador of Aloha At-Large Micah Alameda Marketing Manager,
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