Quick Guide for CCC Social Posts This document is meant to be used as a guide for your organization’s social media posts throughout the next several months. You’ll find the topic of the post, a long caption for social media platforms without a character limit, a short caption for social media platforms with a character limit, a suggested image, and the purpose of the post. If you want, you can just directly copy/paste each of these captions and use them exactly like they are in the document. This tool is meant to make your organization’s Census social posts as easy as possible!

With that said, you can make any modifications you feel necessary. You can modify captions to make it more consistent with your other social posts and you can also change the photo if you have another one.

Helpful tips: ● Make sure you have some type of call to action in your posts ​ ​ ○ Text CHA Census to 97779 ○ Text CHA Censo to 97779 ○ Website- http://connect.chattanooga.gov/census2020 ​ ● Add hashtags to extend your reach ​ ○ #2020Census ○ #CHAcounts ● Tag relevant accounts/partner accounts ○ Instagram ■ @uscensusbureau ■ @andy_berke ■ @cityofchattanooga ○ ■ @uscensusbureau ■ @AndyBerke ■ @chattanooga_gov Topic of Post Long Caption Short Caption Suggested Image Post Purpose (, LinkedIn, Instagram, Etc.) (Twitter) We are excited to announce that we have partnered with @cityofchattanooga and @andy_berke to support the #2020Census!As a partner, we'll be working to ensure that our https://www.census. community is accurately represented.To pledge We are excited to announce that we've gov/content/dam/Census/part to get counted, text CHA Census to 97779 or partnered with @cityofchattanooga to support nerships/2020/social-media- Announcing your partnership with City visit http://connect.chattanooga. the #2020 Census! To learn about the census graphics/social-media-graphic- of Chattanooga and Mayor Andy Berke gov/census2020. and what to expect, text CHA Census to 97779! 1.jpg Education For the first time, in 2020 the U.S. Census Bureau will accept responses online. The process will be quick and secure. You can respond to the census in less time than it takes to finish your morning coffee. You'll still be able to respond by mail. To learn more https://www.census. about what to expect, text CHA Census to 97779 For the first time, you can respond to the gov/content/dam/Census/part or visit http://connect.chattanooga. census online. You can also still reply by mail nerships/2020/social-media- gov/census2020. and over the phone! For more info, text CHA graphics/social-media-graphic- Respond online #2020Census Census to 97779. #2020Census #CHAcounts 3.jpg Education Every 10 years, the @uscensusbureau undertakes a HUGE task: counting all the people who live in the . This count affects the allocation of funding for our community's public resources (roads, hospitals, schools, and more), how we plan for our future, and our voice in the government. YOU can You can make a difference in your community. make a difference by learning the importance Responding to the #2020Census affects https://www.census. of the #2020Census and how to participate! funding for our community, how we plan for gov/content/dam/Census/part Text CHA Census to 97779 or visit http: the future, and our voice in the government. nerships/2020/social-media- //connect.chattanooga.gov/census2020. Text CHA Census to 97779 to learn about how graphics/social-media-graphic- What is the census and how you can help #CHAcounts you can help. 4.jpg Education They count, too! Did you know that children are some of the most undercounted residents in our communities? By responding to the #2020Census and counting every child in your home, you'll influence how much funding your By responding to the #2020Census and community receives over the next 10 years for counting every child in your home, you'll https://www.census. schools, childcare, and more. To pledge to influence how much funding your community gov/content/dam/Census/part count your children and learn more, text CHA receives for schools, childcare, and more. To nerships/2020/social-media- Census to 97779 or visit http://connect. pledge to count your children and learn more, graphics/social-media-graphic- Count your kids chattanooga.gov/census2020. #CHAcounts text CHA Census to 97779. #CHAcounts 5.jpg Education What matters to you? Schools? Transportation? Hospitals? Data from the @uscensusbureau help inform planning efforts for all these What matters to you? Schools? Transportation? important community resources. To learn how Hospitals? Data from the @uscensusbureau https://www.census. census data impact you and your community, help inform planning efforts for all these gov/content/dam/Census/part text CHA Census to 97779 or visit http: important community resources. To learn how nerships/2020/social-media- //connect.chattanooga.gov/census2020. census data impact you and your community, graphics/social-media-graphic- What matters to you? #2020Census #CHAcounts text CHA Census to 97779. 6.jpg Education The next decennial census is just around the corner in 2020. Make sure you’re counted! An accurate snapshot means that communities across the receive the funding, services, and business support they deserve and need. By law, all of your personal information AND your responses are kept Make sure you are counted in 2020. By law, https://www.census. entirely confidential. To learn how the ALL of your personal information and your gov/content/dam/Census/part @uscensusbureau protects your information, responses are kept entirely confidential. To nerships/2020/social-media- visit 2020census.gov and text CHA Census to learn more about #2020Census text CHA graphics/social-media-graphic- Confidentiality 97779. #2020Census #CHAcounts Census to 97779. #CHAcounts 7.jpg Education With everyone's help, we can get an accurate count. Responding to the 2020 Census is EASY, SAFE, and IMPORTANT! Help us count https://www.census. everyone so we can create a better future for With everyone's help, we can get an accurate gov/content/dam/Census/part our community. Text CHA Census to 97779 or count. Responding to the 2020 Census is EASY, nerships/2020/social-media- visit http://connect.chattanooga. SAFE, and IMPORTANT! Text CHA Census to graphics/social-media-graphic- We need everyone's help gov/census2020. #2020Census #CHAcounts 97779. #2020Census #CHAcounts 2.jpg Education Your data will be kept like you keep your kids- safe and secure. All #2020Census responses are kept confidential and private. It's the law. Your responses cannot be shared and cannot be used against you by any government agency or court in anyway. Get counted in 2020 Your data will be kept like you keep your kids- https://connect.chattanooga. because #CHAcounts. Text CHA Census to safe and secure. Get counted in 2020 because gov/wp- 97779 or visit http://connect.chattanooga. #CHAcounts. Text CHA Census to 97779 to content/uploads/2019/11/Your Confidentiality gov/census2020. learn more. -future-starts-here..png Education Every city, town, and county is an important part of Tennessee's history. Make sure your town's story is told by responding to the #2020Census. When you do, you'll also help your community get the most out of the Every city, town, and county is an important American dream. Pledge to get counted by part of Tennessee's history. Make sure your https://connect.chattanooga. texting CHA Census to 97779 or visit http: town's story is told by responding to the gov/wp- //connect.chattanooga.gov/census2020 for #2020Census. Pledge to get counted by texting content/uploads/2019/11/Your Tell your town's story more information. #CHAcounts CHA Census to 97779. #CHAcounts -future-starts-here.-1.png Education Did you know that your response to the census informs where over $675 billion in federal funding is spent each year? It's true- these federal dollars are spent in our communities on things like: head start, medicare, health services, housing assistance, public transportation and roads, community block grants, and even more. Make sure Chattanooga's residents get the funding for the Did you know that your response to the census services they need and deserve. Pledge to get informs where over $675 billion in federal counted by texting CHA Census to 97779 or visit funding is spent each year? Make sure we get https://connect.chattanooga. http://connect.chattanooga.gov/census2020 the funding we need. Pledge to get counted by gov/wp- $675 billion in federal funding based on for more information. #2020Census texting CHA Census to 97779. #2020Census content/uploads/2019/11/Your census information #CHAcounts #CHAcounts -future-starts-here.-2.png Education