Little Town, Layered Ecosystem
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Kauffman Foundation Research Series on City, Metro, and Regional Entrepreneurship Little Town, Layered Ecosystem: A CASE STUDY OF CHATTANOOGA Yasuyuki Motoyama Emily Fetsch Chris Jackson Jason Wiens February 2016 The authors would like to thank Dane Stangler for his helpful comments, Michelle St. Clair for her scheduling and travel assistance, Lacey Graverson for her editorial assistance, and Ken Hays and Nancy Tucker for their assistance in coordinating interviews. ©2016 by the Ewing Marion Kauffman Foundation. All rights reserved. LITTLE toWN, layeRED ECOSYSTEM: A case study OF chattanooga EXECUTIVE SUMMARY Little Town, Layered Ecosystem: A CASE STUDY OF CHATTANOOGA EXECUTIVE SUMMARY implications for the ‘recipe’ in the context of the ecosystem of entrepreneurship. The web of In 2010, Chattanooga was the first city to launch relationships between each layer and each organization a fiber-optic Internet network that provided residents work to make a stronger entrepreneurial ecosystem. with high-speed Internet. Chattanooga has welcomed The objective of this paper is to analyze those ‘recipe’ this new addition to their infrastructure and has used roles that mayors could play in the context it to recognize and recruit entrepreneurs to start of promoting an entrepreneurship ecosystem. businesses in their city. We find this development is based on Chattanooga’s deep history of collaboration In particular, we summarize the mayoral roles in and public-private partnerships that have been four parts: instrumental in spearheading the entrepreneurial movement in the city and the development of an • Be a cheerleader by discussing the importance entrepreneurial ecosystem. The case of Chattanooga of entrepreneurship and recognizing demonstrates entrepreneurial growth as an economic successful local entrepreneurs and by development strategy, which has piqued the interests informally attending entrepreneurship- of community leaders in Chattanooga. We explore the related events. community leaders’ work throughout the paper. • Identify major players who are involved in More specifically, we identified three layers of and supporting entrepreneurship, map them intertwined supporting organizations in Chattanooga: out, and cultivate relationships by periodically 1) two philanthropic foundations, 2) four direct meeting with them. entrepreneurship support organizations, and 3) four • Establish an entrepreneurship committee or organizations in the public sector, including the mayor’s task force to set the vision of the city. office. • Convene and broker entrepreneurship The analysis of these major support organizations supporters, including nonprofit organizations, both makes a list of ‘ingredients’ and provides local anchor companies, and local universities. LITTLE toWN, layeRED ECOSYSTEM: A case study OF chattanooga | 1 growth strategy. One interviewee noted how the goal 1. INTRODUCTION AND of using the Gig as a sweetener for existing firms to BACKGROUND move to Chattanooga did not pan out and the growth through entrepreneurship happened organically. 1.1 The Gig and the Innovation He says: District “What the Gig did was say, ‘You’re first One physical vision of how entrepreneurship in something technology-related.’ Now is started is by a spark of inspiration, sometimes everybody says, ‘We have to stay first, we have between coworkers, sometimes in the classroom, to do something.’ It really wasn’t the idea that sometimes in the shower. Once that spark is lit, the we’re going to focus on entrepreneurship. thought is it will carry individuals through all the The idea was we’re going to get [the Gig] challenges they face. Of course, not all entrepreneurs and we’re going to get all these huge fit this fantastic archetype. But a similar story can be businesses, and then when it didn’t happen, made for entrepreneurial ecosystems, local systems entrepreneurship was the backup plan. I say around entrepreneurs and their supporters. One spark, that not to degrade entrepreneurship, but to whether it is an unexpected shock, a specific success be realistic … that sometimes your backup story, or an intentional effort, can change the attitude plan is your best plan. You just didn’t know 1 and trajectory of entrepreneurship in a region. it yet.” While such events are not common, it can The bookend of this time period as it relates to be argued that the entrepreneurial ecosystem in entrepreneurship support in Chattanooga lies in the Chattanooga, Tennessee, felt one of those shocks in new Innovation District, recently opened. Creating a 2010 when the city debuted the Gig, a one-gigabit single location or area where people can congregate fiber Internet service, to residents and businesses. The and find resources, get advice, or combine skills is Gig’s genesis was in EPB, the Electric Power Board, after Chattanooga’s attempt to capitalize on the success it city leaders wanted to know how EPB could do more has seen since the arrival of the Gig. The Innovation for the city. Through this push, the development of District also aims to ensure the spirit of innovation the modern Chattanooga entrepreneurial ecosystem and entrepreneurship remains a part of the fabric of started, collecting the existing efforts from foundations Chattanooga. By purchasing and revitalizing the Edney and individuals and acting as the impetus for a number building in downtown Chattanooga as the first physical of entrepreneur support organizations. location of the Innovation District and convening entrepreneurship support organizations to be part The Gig, while acting as a catalyst for of the District, Chattanooga is deliberately nurturing entrepreneurship over the past seven years, was not the inputs that contribute to a growth-friendly developed with entrepreneurship as the accompanying entrepreneurial ecosystem. What Chattanooga’s future The Gig, while acting as a catalyst for entrepreneurship over the past seven years, was not developed with entrepreneurship as the accompanying growth strategy. 1. Public Organization A. 2 | LITTLE toWN, layeRED ECOSYSTEM: A case study OF chattanooga INTRODUCTION AND BACKGROUND The legacy of the Coca-Cola bottling company continues today through the Lyndhurst and Benwood philanthropic foundations, which were begun by the company’s founders and their family members. holds for entrepreneurs is still to be determined, lessons learned from Chattanooga for others, especially but the infrastructure is developing to facilitate for mayors and their offices. entrepreneurial growth. However, throughout this report, we perceive that 1.2 History this creation of the Gig, the Innovation District, and the The emerging changes to the entrepreneurial opening of the Edney Building is a process, not an end environment in Chattanooga, Tennessee, reflect its of efforts to promote entrepreneurship. It is a process rich entrepreneurial history. Today, Chattanooga is because myriad layers of organizations are involved, a city of 173,366 and a metro area of 528,143. It is and the designation and purchase by the public sector, positioned 120 miles northwest of Atlanta and though important, only shows a partial picture of the 120 miles southeast of Nashville. entrepreneurship scene in Chattanooga. It is also a process because the establishment of the Innovation An Early Entrepreneurial Spirit District is a tool to promote entrepreneurial efforts in Chattanooga. When the train came to Chattanooga in 1850, Chattanooga became an important location for In this report, our primary goal is to shed light both corn and cotton industries.2 At the turn of on who was involved in the process and on the broad the twentieth century, Chattanooga was again able spectrum of entrepreneurship promoters and their to capitalize on its geography to create economic efforts. We start with a brief historical review of opportunities. In 1899, three Chattanoogans acquired Chattanooga, because the roots of the entrepreneurial exclusive rights to bottle3 Coca-Cola. The bottling players go back at least a century and are related to company grew to be one of the primary economic several historical moments. Second, we classify and drivers in Chattanooga, strengthening the local explain types of entrepreneurship support groups, economy. The legacy of the Coca-Cola bottling namely, local foundations, direct support organizations, company continues today through the Lyndhurst and the public sector. The third section analyzes the and Benwood philanthropic foundations, which role of the mayor’s office and the public sector in were begun by the company’s founders and their developing an environment for entrepreneurship in family members. Chattanooga. The fourth section explores migration patterns and the reasons the entrepreneurs and But Coca-Cola was not the only business in town. entrepreneurship supporters chose Chattanooga. The Manufacturing continued to grow, including the fifth and final section lays out the implications and iron-making industry. By the 1920s, “Chattanooga 2. The Tennessee Encyclopedia of History and Culture.2010. http://tennesseeencyclopedia.net/entry.php?rec=226. 3. Ibid. LITTLE toWN, layeRED ECOSYSTEM: A case study OF chattanooga | 3 was second in the country in the production of passage of the Clean Air Act, the major challenges steam boilers and hosiery products.”4 In addition, facing Chattanooga’s environmental well-being were Chattanooga had entered into the life insurance addressed. In addition to increased environmental industry with Provident Life and Accident Insurance action, many of