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MEDIA DOSSIER Period Covered: March, 2012 Subject: Monthly Media Dossier Medium Appeared in: Print & Online For internal circulation only Monthly Media Dossier March 2012 Page 1 of 84 PERCEPT AND INDUSTRY NEWS Percept Limited Pg 03 ENTERTAINMENT Percept Pictures Pg 12 Percept Sports and Entertainment - Percept S & E – Corp Pg 24 - Percept ICE Pg 24 - Percept Entertainment Pg 25 - Percept Sports _____ - Percept Art _____ - Percept Talent Pg 33 - P9 Integrated ____ - Spark Entertainment ____ - Percept IP ____ Bollywood Corporation _____ MEDIA Allied Media Pg 37 Percept Out Of Home Pg 39 PK Online Pg 41 Percept Activ Pg 44 COMMUNICATIONS Advertising Percept/H Pg 46 MASH Advertising Pg 55 IBD India Pg 56 Percept Gulf _____ H & H Communication _____ Hakuhodo Percept Pg 57 Public Relations Percept Profile India Pg 60 IMC PERSPECTRUM _____ INDUSTRY & COMPETITOR NEWS Pg 62 Monthly Media Dossier March 2012 Page 2 of 84 PERCEPT LIMITED i-am, Percept JV to open new firm Source: Mydigitalfc.com, Date: March 4, 2012 UK-based i-am associates, a leading player in the branding and image-makeover segment with an impressive client list of Armani, Coca Cola, Argos, Adidas and the likes, has signed a 50:50 joint venture deal with Percept Profile, a Mumbai-based public relations firm to form a separate company called i-am Mumbai. John Blakeney, owner at i-am associates, told Financial Chronicle that their focus markets were fast-growing economies such as India, Russia and Brazil. “The JV company would focus on brand identity and strategy, interior designing, image-makeover. We have invested around Rs 4 crore in the last six months. Going forward, we will invest another Rs 4 crore in the next 12 months,” said Blackeney. The Indian entity would be headed by Gauri Bhanu and Abhimanyu Bhoan. “While we will have 70 per cent employees from India, the remaining would be expats,” said Blakeney. The company would invest mainly in building a new studio, people and infrastructure, said Bhoan. The joint entity aims for Rs 20 crore turnover within the next three years, said Blakeney. “We partnered with Percept because of their strong network in India,” said Blakeney. The Mumbai joint venture has signed around five projects on rebranding exercise of Indian players such as New India bank, Home Emporium, Costa Coffee and leading players in apparel, real estate and food & drink businesses, according to Blakeney. “New India Bank approached us with the purpose of reaching out to the multitude of new small and medium businesses in the country. We created an ultra-modern and corporate identity for the bank, which started out serving Mumbai taxi drivers, and has completely transformed its estates,” said Blakeney. The brand consultancy has worked with leading fashion brand Diesel to rethink the retail brand strategy, coming up with a range of outside-the-box retail environment concepts, according to the company website. ************* ‘i-am’ partners with Percept to enter Indian market Source: Campaignindia.in, Date: March 7, 2012 Source: Exchange4media.com, Medianewsline.com, Bestmediainfo.com, Indiainfoline.com, Indiantelevision.com, Chuckaschultz.com, Date: March 6, 2012 ‘i-am’ associates – UK’s premiere brand experience consultancy announced their formal launch into the Indian market today. ‘i-am’ associates create innovative and focused customer experiences designed to generate strong brand awareness and increased customer advocacy, in turn leading to better business performance and ultimately increased profitability. Through their combined expertise in brand development, interior design and customer engagement ‘i-am’ build brand advocacy and business profitability for a diverse range of businesses and well known brands around the world. They create memorable experiences by first looking deep into a brand’s DNA, understanding the potential of a business and then delivering highly innovative communication solutions to the marketing challenges faced by businesses the world over. Their work, methodologies and high levels of creativity have resulted in increased brand awareness and improved sales for Internationally recognized brands such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee. ‘i-am’ associates is partnering with India’s largest media, entertainment and communications conglomerate Percept Limited. They have now set up a studio base in Mumbai with a team comprised of local talent in combination with experienced personnel from the UK and Turkey. Internationally ‘i-am’ associates have built a strong reputation for their work in the finance, real estate, hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on their strengths by focusing their energies and expertise in these same verticals. As a pilot project in India, i-am has taken on the New India Bank as their first initiative and has worked wonders with it already. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its operations from brand communications to bank interiors. The bank has now been severed from its humble roots and its new brand identity and customer experience have positioned the bank at the forefront of Indian retail banking. Despite Monthly Media Dossier March 2012 Page 3 of 84 this radical shift however, optimism remains central to the bank’s identity. Branch interiors reflect both intimacy and ambition and have been optimized to ensure a smooth and fulfilling experience for their customers. Jon Blakeney, Managing Director, ‘i-am’ associates said “We are extremely excited to venture out into this new and exciting territory. India holds great potential and we would like to be part of it’s growth success story; we could not think of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand development that will help Indian brands achieve greater heights in a very competitive global marketplace”. Commenting on this strategic alliance, Harindra Singh, Vice-Chairman & Managing Director, Percept Limited said, “India is a growing economy with a large consumption of FMCG, Lifestyle, Technology, Banking, Realty and other brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a complete research driven and scientific approach. I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with ‘i-am’ associates immense global experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and bridging the gap successfully between brand offerings and consumers needs in India.” ‘i-am’ associates will be starting their India operations with a base in Mumbai and will consider expansion into other cities in due course. Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within Year 1 of operations in India. ************ Dynamic Entrepreneur of The Year Nominees face tough Competition at 3rd Annual India Leadership Conclave 2012 Source: Pharmiweb.com, Date: March 6, 2012 3rd Annual India Leadership Conclave & Business Leadership Awards 2012(www.indialeadershipconclave.asia ) organised by Indian Affairs ( www.indianaffairs.in ) in association with leading trade bodies & associations is all set to choose coveted, credible & prestigious India’s Dynamic Entrepreneur Award 2012 on Friday,6th April 2012 at India’s IT capital, Bengaluru, India at Hotel Lalit coinciding with a power-packed debate by veterans of the Industry on Brand India. Put to vote by the Board of Indian Affairs Organizing Committee & the jury members in the fray are Anil K. Agarwal, CMD, Cosmos International Ltd, Sushil Karwa, MD, Krishidhan Seeds, Irfan Razack, CMD, Prestige Group & Kunal Bahl, CEO, Snapdeal.com for the coveted Award. “The India Leadership Conclave’s Business Leadership Awards will felicitate Indian leaders and successful businesspersons of India Inc who have made an impact on the economy. The Award Nominations are decided by a distinguished panel of judges which has been formulated by picking up the think tanks from all walks of life. The award panel look at a cross section of the industry from large conglomerates to emerging mid-cap and small cap companies including unlisted companies with an attempt to give fair justice to the top performers” said Satya Brahma, Chairman, 3rd Annual India Leadership Conclave Organizing Committee & Indian Afairs Business Leadership Awards 2012. “The Guiding principle has been to honour an individual who is seen as a trusted guide, influential mentor and a strategic executive, instrumental in the successful turnaround of her company. she must have played a pivotal role in the company’s success, adding to a career of extraordinary performance and exceptional results. the award will recognize an exceptional leader who has played an important role in her specific sector development, on various levels. the individual should have demonstrated initiative while serving consumer needs, implemented innovative strategies in order to improve performance, and contributed to the growth of the community and environment, as well as the region with due emphasis to Financial management, Decision making roles and business impact, Business