Monthly Media Dossier Medium Appeared In

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MEDIA DOSSIER

Period Covered: March, 2012

Subject: Monthly Media Dossier

Medium Appeared in: Print & Online

For internal circulation only

Monthly Media Dossier March 2012 Page 1 of 84

PERCEPT AND INDUSTRY NEWS

Percept Limited Pg 03

ENTERTAINMENT

Percept Pictures Pg 12

Percept Sports and Entertainment - Percept S & E – Corp Pg 24 - Percept ICE Pg 24 - Percept Entertainment Pg 25 - Percept Sports _____ - Percept Art _____ - Percept Talent Pg 33 - P9 Integrated ____ - Spark Entertainment ____ - Percept IP ____

Bollywood Corporation _____

MEDIA Allied Media Pg 37 Percept Out Of Home Pg 39 PK Online Pg 41 Percept Activ Pg 44

COMMUNICATIONS Advertising Percept/H Pg 46 MASH Advertising Pg 55 IBD India Pg 56 Percept Gulf _____ H & H Communication _____ Hakuhodo Percept Pg 57

Public Relations Percept Profile India Pg 60

IMC PERSPECTRUM _____

INDUSTRY & COMPETITOR NEWS Pg 62

Monthly Media Dossier March 2012 Page 2 of 84

PERCEPT LIMITED i-am, Percept JV to open new firm Source: Mydigitalfc.com, Date: March 4, 2012

UK-based i-am associates, a leading player in the branding and image-makeover segment with an impressive client list of Armani, Coca Cola, Argos, Adidas and the likes, has signed a 50:50 joint venture deal with Percept Profile, a Mumbai-based public relations firm to form a separate company called i-am Mumbai. John Blakeney, owner at i-am associates, told Financial Chronicle that their focus markets were fast-growing economies such as India, Russia and Brazil. “The JV company would focus on brand identity and strategy, interior designing, image-makeover. We have invested around Rs 4 crore in the last six months. Going forward, we will invest another Rs 4 crore in the next 12 months,” said Blackeney. The Indian entity would be headed by Gauri Bhanu and Abhimanyu Bhoan. “While we will have 70 per cent employees from India, the remaining would be expats,” said Blakeney. The company would invest mainly in building a new studio, people and infrastructure, said Bhoan. The joint entity aims for Rs 20 crore turnover within the next three years, said Blakeney. “We partnered with Percept because of their strong network in India,” said Blakeney. The Mumbai joint venture has signed around five projects on rebranding exercise of Indian players such as New India bank, Home Emporium, Costa Coffee and leading players in apparel, real estate and food & drink businesses, according to Blakeney. “New India Bank approached us with the purpose of reaching out to the multitude of new small and medium businesses in the country. We created an ultra-modern and corporate identity for the bank, which started out serving Mumbai taxi drivers, and has completely transformed its estates,” said Blakeney. The brand consultancy has worked with leading fashion brand Diesel to rethink the retail brand strategy, coming up with a range of outside-the-box retail environment concepts, according to the company website.

************* ‘i-am’ partners with Percept to enter Indian market Source: Campaignindia.in, Date: March 7, 2012 Source: Exchange4media.com, Medianewsline.com, Bestmediainfo.com, Indiainfoline.com, Indiantelevision.com, Chuckaschultz.com, Date: March 6, 2012

‘i-am’ associates – UK’s premiere brand experience consultancy announced their formal launch into the Indian market today. ‘i-am’ associates create innovative and focused customer experiences designed to generate strong brand awareness and increased customer advocacy, in turn leading to better business performance and ultimately increased profitability. Through their combined expertise in brand development, interior design and customer engagement ‘i-am’ build brand advocacy and business profitability for a diverse range of businesses and well known brands around the world. They create memorable experiences by first looking deep into a brand’s DNA, understanding the potential of a business and then delivering highly innovative communication solutions to the marketing challenges faced by businesses the world over. Their work, methodologies and high levels of creativity have resulted in increased brand awareness and improved sales for Internationally recognized brands such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee. ‘i-am’ associates is partnering with India’s largest media, entertainment and communications conglomerate Percept Limited. They have now set up a studio base in Mumbai with a team comprised of local talent in combination with experienced personnel from the UK and Turkey. Internationally ‘i-am’ associates have built a strong reputation for their work in the finance, real estate, hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on their strengths by focusing their energies and expertise in these same verticals. As a pilot project in India, i-am has taken on the New India Bank as their first initiative and has worked wonders with it already. ‘i-am’ have directed a complete overhaul of the business encompassing every aspect of its operations from brand communications to bank interiors. The bank has now been severed from its humble roots and its new brand identity and customer experience have positioned the bank at the forefront of Indian retail banking. Despite

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this radical shift however, optimism remains central to the bank’s identity. Branch interiors reflect both intimacy and ambition and have been optimized to ensure a smooth and fulfilling experience for their customers.

Jon Blakeney, Managing Director, ‘i-am’ associates said “We are extremely excited to venture out into this new and exciting territory. India holds great potential and we would like to be part of it’s growth success story; we could not think of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand development that will help Indian brands achieve greater heights in a very competitive global marketplace”. Commenting on this strategic alliance, Harindra Singh, Vice-Chairman & Managing Director, Percept Limited said, “India is a growing economy with a large consumption of FMCG, Lifestyle, Technology, Banking, Realty and other brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a complete research driven and scientific approach. I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with ‘i-am’ associates immense global experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and bridging the gap successfully between brand offerings and consumers needs in India.” ‘i-am’ associates will be starting their India operations with a base in Mumbai and will consider expansion into other cities in due course. Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within Year 1 of operations in India.

************ Dynamic Entrepreneur of The Year Nominees face tough Competition at 3rd Annual India Leadership Conclave 2012 Source: Pharmiweb.com, Date: March 6, 2012

3rd Annual India Leadership Conclave & Business Leadership Awards 2012(www.indialeadershipconclave.asia ) organised by Indian Affairs ( www.indianaffairs.in ) in association with leading trade bodies & associations is all set to choose coveted, credible & prestigious India’s Dynamic Entrepreneur Award 2012 on Friday,6th April 2012 at India’s IT capital, Bengaluru, India at Hotel Lalit coinciding with a power-packed debate by veterans of the Industry on Brand India. Put to vote by the Board of Indian Affairs Organizing Committee & the jury members in the fray are Anil K. Agarwal, CMD, Cosmos International Ltd, Sushil Karwa, MD, Krishidhan Seeds, Irfan Razack, CMD, Prestige Group & Kunal Bahl, CEO, Snapdeal.com for the coveted Award. “The India Leadership Conclave’s Business Leadership Awards will felicitate Indian leaders and successful businesspersons of India Inc who have made an impact on the economy. The Award Nominations are decided by a distinguished panel of judges which has been formulated by picking up the think tanks from all walks of life. The award panel look at a cross section of the industry from large conglomerates to emerging mid-cap and small cap companies including unlisted companies with an attempt to give fair justice to the top performers” said Satya Brahma, Chairman, 3rd Annual India Leadership Conclave Organizing Committee & Indian Afairs Business Leadership Awards 2012. “The Guiding principle has been to honour an individual who is seen as a trusted guide, influential mentor and a strategic executive, instrumental in the successful turnaround of her company. she must have played a pivotal role in the company’s success, adding to a career of extraordinary performance and exceptional results. the award will recognize an exceptional leader who has played an important role in her specific sector development, on various levels. the individual should have demonstrated initiative while serving consumer needs, implemented innovative strategies in order to improve performance, and contributed to the growth of the community and environment, as well as the region with due emphasis to Financial management, Decision making roles and business impact, Business ethics, Managing rapid growth, Innovation, Adapting to change, Strategic partnerships, Leadership roles, Marketing strategies, Corporate philanthropy/contributions to society & Outstanding mentorship while selecting the best of best after being put to vote by a sample size of more than 3.5 Lakh corporates via emails & sms campaigns” said in a release.The Nominees: 1. Anil Kumar Agarwal serves as President of Cosmos Group. Mr. Agarwal heads the Cosmos Group which has business interests in fields such as Engineering & Electricals, Food & Agro technologies, Biotechnology, Power distribution equipments etc. Mr. Agarwal has been an Independent Monthly Media Dossier March 2012 Page 4 of 84

Director at IL&FS Engineering and Construction Company Ltd. (formerly Maytas Infra Ltd.) since November 14, 2011 and previously served as its Non executive Independent Director from April 2009 to September 1, 2011. He serves as a Director of Cosmos International Limited, AKA Construction Private Limited, Space Capital Services Limited, Space Industries Limited and Vams Marketing Private Limited. Mr. Agarwal served as Non-official Part-time Director of PowerGrid Corporation of India Ltd. from October 19, 2010 to July 9, 2011 and served as its Independent Director from July 10, 2007 to July 9, 2010. Mr. Agarwal has been actively involved in Industry Associations, for development of International Trade and Investments. He serves as Chairman of the International Affairs of the ASSOCHAM. He served as the President of the Associated Chambers of Commerce and Industry of India (the 'ASSOCHAM'). He serves as Council Member of the Institute of Chartered Accountants of India. Mr. Jain served as Director of IL&FS Engineering and Construction Ltd. from April 2009 to September 1, 2011. Mr. Agarwal graduated with a Master of Commerce degree from University of Delhi and also holds a Post Graduate Diploma in Business Management from University of Delhi. 2. Mr.Irfan Razack, the CEO of the Rs. 1,540-crore Bangalore-based real estate developer Prestige Constructions (his family promotes the company). Irfan Razack, the eldest son of Razack Sattar, is at the helm of the Prestige Group. A born leader, Irfan is blessed with the acumen to see opportunities where none apparently exist, the courage to take the untrodden path and the determination to see his vision through to fruition. His leadership acumen received national recognition, when he was declared Professional of the Year at the Real Estate Excellence Awards 2008. He has been Honorary Secretary of the Al Ameen Educational Society for 17 years, the President of Bangalore Commercial Association (BCA), and the Chairman of the Real Estate Committee of CREDAI, Karnataka for 4 years. , Son of garment store owner, started real estate developer Prestige Estates Projects in 1986 in Bangalore. He and his younger siblings, Rezwan and Noaman, who share fortune and work with him, took company public last year, raising $240 million. Has built over 45 million square feet of commercial, retail and residential properties so far; has 61 ongoing projects covering 62 million square feet in South India. 3. Mr. Kunal Bahl is the co-founder and CEO of India’s largest group buying portal, SnapDeal.com. Previously, Kunal co-founded a detergent company in the US while at college which now sells products in 3000 stores in the US. He has also worked at companies such as Deloitte Consulting and Microsoft in the US. Kunal is an engineer from the University of Pennsylvania and holds a business degree from The Wharton School. Kunal is the co-founder and CEO of Jasper, India's largest couponing company which runs the leading group buying portal in India, SnapDeal.com (www.snapdeal.com). Since the inception of the company in 2008, Jasper is now a 300 member strong organization with operations in 30 cities and 5 countries, and leads the way in building consumer services centered around couponing in a culture obsessed with deals. Kunal manages the strategic vision, key business relationships, fundraising and growth plans for Jasper. An engineer from University of Pennsylvania, with a business degree from The Wharton School and an executive marketing program at Kellogg School of Management, Kunal has a variety of entrepreneurial experiences. Prior experiences also included product management and business development with Microsoft's emerging markets group, and at Deloitte Consulting as a consultant in the company's telecom practice in New York and Pennsylvania. Outside of Jasper, Kunal has a passion for financial markets, cults and politics.

4. A trained commerce professional, Mr. Sushil Karwa has been the Managing Director of Krishidhan Group of Companies, Krishidhan Seeds Limited (KSL) is one of the top five seeds company in India with a turnover for the last 14 years. He has led the group of companies with the vision of ensuring that Krishidhan Group of Companies emerges as the largest technology driven agro-input company in India. Under his leadership Krishidhan Group of Companies charted an aggressive expansion plan that has taken it beyond its initial forays in Maharashtra to emerge amongst India's top five hybrid seeds companies with operations spanning the country. Now, it has spread its wings internationally and has opened its maiden office in Netherland. The trials of their research seeds is undertaken in 13 countries and very soon it will become one of the few companies to export seeds to developed and developing countries. His strategic industry insight has enabled KSPL emerge from being a seed trading company to a pioneering research & development organisation. His visionary leadership ensured the company made a long-term investment by hiring from a talent pool of scientists and agriculture experts, who were bound to universities during the 1990's, to create a R&D team that has delivered rich dividends. It may be recalled that at 2nd Annual India Leadership Conclave’s Business Leadership Awards Dynamic Entrepreneur Award was shared by Shailendra Singh, Joint Managing Monthly Media Dossier March 2012 Page 5 of 84

Director, Percept Limited & Captain G.R.Gopinath, Founder Chairman of Deccan Aviations, who received the coveted Award at Mumbai last year.

*************** 'i-am' associates ties up with Percept for India entry Source: Economictimes.indiatimes.com, Msn.com, Business-standard.com, Date: March 7, 2012

UK-based brand consultancy firm 'i-am' associates today said it has joined hands with media and communication firm Percept Ltd for its entry into India. The two partners have set set up a studio in Mumbai with a team comprising local talent in combination with experienced personnel from the UK and Turkey. "Initial strategic and creative support will come from the UK and Istanbul offices with a local team being built simultaneously with hopes to break even within year one of operations in India," i-am associates said in a joint statement with Percept. After Mumbai, 'i-am' associates will consider expansion into other cities later, it added. Commenting on the development, 'i-am' associates Managing Director Jon Blakeney said: "India holds great potential and we would like to be part of it's growth success story, we could not think of a better alliance than Percept." Harindra Singh, Vice-Chairman and MD, Percept Ltd said, "I am confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with 'i-am' associates immense global experience and learning will translate into applying fresh analytical thinking." Internationally 'i-am' associates has worked in the areas of finance, real estate, hospitality and in retail sector for brands like Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee. As a pilot project in India, 'i-am' associates has signed up New India Bank as its first client and is working on an overhaul of the business encompassing every aspect of the bank's operations from brand communications to interiors.

************* Non-Cricket Sports in League of Their Own Source: The Economic Times, Date: March 12, 2012

If Pepsi's latest commercial, 'change the game', prods people to switch from cricket to football, it hints at a fundamental shift in the way the cola major plans to use sports as a brand-building platform. It feeds off - and feeds into - a fundamental change happening in the Indian sporting landscape. Inspired by the success of the Indian Premier League (IPL) in cricket, almost every sport with some following in India is launching a city-based, professional league. Five new professional leagues have been announced in the last 18 months and, word is, two others are being revived. "The Indian sports consumer is looking for entertainment, diversion, passion and emotion," says Shailendra Singh, Joint Managing Director, Percept Ltd , which is behind the Indian Boxing League (IBL). "League sport will ensure that." But for leagues to become a permanent fixture, something only the IPL has managed so far, paramount is drawing sponsors and advertisers. If the initial response is any indication, sponsors of many hues are warming to them. Hero Motocorp is making big investments in hockey, the Mahindra Group in basketball, and the ongoing World Series Hockey (WSH) has Bridgestone and Vodafone among its sponsors. "Those chasing cricket will have to move to a life beyond it," says Sanjay Sharma, head of JK Motorsport. "The canvas has to enlarge for brand marketers as cricket won't continue to enjoy the status it does." Besides cricket fatigue and the gathering momentum of other sports, there are three reasons why marketers and sponsors are gravitating towards these new leagues. Low-risk investment: The new leagues offer a low-cost proposition. Unlike cricket, they don't have to put a lot at stake. CVL Srinivas, chairman of Starcom MediaVest India, a global communication & media services group, says while sports is a good medium for brands to connect to the youth, the most popular of them, cricket, poses an entry barrier for many advertisers. "Many advertisers today see cricket as overpriced," he says. "Emerging new leagues could give them an opportunity to enter sports in some way at a much lower cost." Four years ago, when Bridgestone considered IPL as a medium for brand communication, it was put off by the price tags for premium rights. For example, DLF pays 40 crore per year to be the title sponsor of IPL. So, Bridgestone made a modest entry into cricket as a co-sponsor of IPL team Mumbai Indians. The decision to become the title sponsor for the ongoing World Series Hockey (WSH) came easy.

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The investment was low: Bridgestone is paying 2 crore per year in a three-year deal. And it gives the tyre company an opportunity to target North India, a market where hockey is popular and where Bridgestone was weak. "South India has always been our strong market and our association with Mumbai Indians is good enough to deliver there," explains Vaibhav Saraf, GM (sales & marketing), Bridgestone India. Similarly, a 10-second spot on IPL cost 4-5 lakh, but just one-tenth on WSH. "Returns in non-cricket sports would be much lower," qualifies Srinivas. Even then, the cost value equation works just fine for Bridgestone. "Even if our return on investment (RoI) from WSH is 10 crore worth of media mileage, we are happy," says Saraf. Besides Bridgestone, the other principal sponsors of WSH are Vodafone and Imperial Blue (Pernod Ricard India). "We evaluate all sponsorship proposals on a cost per reach and level of consumer engagement possible," says Anuradha Aggarwal, senior vice-president-consumer insights & communications, Vodafone. "The WSH was efficient on both." The early days of WSH have seen modest to half-filled stadiums. "Hockey is still not a proven sport, we are building it," says Yannick Colaco, chief operating officer of Nimbus Sports, the promoter of WSH. "Some leagues in the past haven't delivered, which is likely to make sponsors and advertiser sceptical for any new league." Colaco claims the league has booked 15 brands on-air in the first week. He expects this number to increase to 40-50 by the time the tournament ends on April 2, yielding 50-60 crore from sponsorship and advertising revenues. "WSH is not here to topple cricket, but we hope to make it a strong number two property before we enter the second season," he says, adding that marketers will have to have "realistic expectations" during early days and come in with a "long-term vision." Proof Of Concept: One factor that gives the new leagues a greater chance is how they are structured. They follow the IPL model, which is city-based and essentially pays for itself by riding on a big TV rights sale. "IPL has proven that city loyalties exist, which has prepared the ground for other professional sporting leagues to take off," says Darshan M, CEO of Machdar Motorsports, promoters of i1Super Car Race Series. In Premier League Soccer, Uro Infra Realty, a Kolkata-based real estate company, was the highest bidder for a franchise - 25 crore for Team Barasat over 10 years, or a franchisee fee of 2.5 crore per year. Each team can spend up to Rs 12.5 crore on players, which means Barasat (Uno Infra) will spend a total of 15 crore a year.

Now, 50% of the central revenues - essentially, the sale of TV rights and central sponsorships - would be equally divided among the six franchisees. In return, each team gets 2.5 crore as match rights fee for its five home matches. Then, each team can have eight sponsors, apart from ticketing and hospitality rights in home matches. "Considering the league will be broadcast in 50 countries other than India, it won't be a problem for franchisees to recover their investment," predicts Bhaswar Goswami, executive director, CMG, the promoter of PLS. The new leagues have learnt from the failure of the past. For example, the Indian Cricket League (ICL), promoted by Zee, died because it did not have a buy in from the Indian board that runs cricket in India and so could not draw the best of the current players. The new leagues are either taking the boards of their respective sports along (soccer, boxing and basketball) or are working towards it (hockey). Another learning is spreading it out. Premier Hockey League (PHL) - India's first sporting league event launched in 2005 and WSH's predecessor - was discontinued in 2008. "Any successful league the world over has had two fundamental elements: multiple ownership and multiple match locations," says Colaco of Nimbus. "PHL ignored both." PHL teams were all owned by ESPN and all matches were held in Chandigarh. By comparison, WSH has eight franchisee teams playing in eight cities. When Fragmentation Works: Sports promoters and marketers say sports like soccer and wrestling have a significant regional following, and brands can tap that. "For instance, a brand that wants to target audience in soccer-crazy West Bengal may want to ride the PLS," says Indranil Das Blah, chief operating officer, Kwan Entertainment & Sport Solutions. Aggarwal of Vodafone sees a fragmented market as more of an opportunity rather than a threat. "Marketing investments are fixed and need to deliver maximum RoI," she says. "If local fragmentation delivers a higher RoI, marketers like us will not have any problem going regional." Similarly, Colaco points to how motor sports can target auto brands, be it cars, tyres, lubes or accessories. However, eventually, feels Srinivas of Starcom, leagues will have to make a national impact. "To sustain, they'll have to become pan-India properties," he says.

************* Percept, Microsoft, Nokia & Revital compete to win the Title Track Brand of The Year 2012

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Source: Apnnews.com, Silobreaker.com, Brokencontrollers.com, Aviation-forum.com, Widepr.com, Pharmi- med.com, Buzzbox.com, Pharmanewsprwire.wordpress.com, Prlog.org, Newspapers.co.in, Buzzbox.com, Pwipper.com, Dailyfinance.com, Marketpressrelease.com, Date: March 13, 2012 Source: Wopular.com, Hospitalpharma.com, Uberi.com, Date: March 12, 2012

If Brand India : Asia’s Biggest & Finest Leadership annual event is gaining momentum as it approaches the final rounds, less than three weeks where Indian Affairs (www.indianaffairs.in ) a division of network 7 media group in association with leading media houses will showcase & stage Nation’s much anticipated annual affairs, the 3rd Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2012 ( www.indialeadershipconclave.net ) on Friday, the 6th of April 2012 at the Grand Ball Room of Hotel Lalit in the silicon city of India, Bangalore, India. More than 200 CEO’s of the country have blocked their date to attend the much awaited event to witness the who’s & who’s of India’s leading think-tanks who will debate on various verticals such as finance, aviation, IT & Software , Energy, E- commerce etc under theme “ Brand India – The Emerging Super Power, Limitless Leadership, Limitless Possibilities. While the conclave will start at 15.00 PM post high tea followed by the annual award presentation event with a scintillating bollywood dance performance in a star-studded sold out gala dinner. India is all set to vote the most prestigious & title track of the conclave “India’s Most Valuable Brand of The Year 2012” where four respected names figure in the list for the coveted award. “It indeed took a quite a lot of time while selecting the four names from the best of the best where they have associated with the growth story of India’s rising presence in the European markets”, said Satya Brahma, chairman of the 3rd Annual India Leadership Conclave, who also chaired the past two conclaves held respectively in Delhi & Mumbai in a news release.The difficult job of selecting the best of the best in india’s most respected brands multiplied at the juries desk when it came to the nominees increased performances & presence in mass market & their recent inroads to foray major initiatives, said Satya. In the run up to the Award are four major brands that corporate India has seen over the years are Percept , Microsoft, Nokia & Revital. While Percept has given India some of its best products & has reached to millions of minds, it has carved out a niche for itself as a biggest media, entertainment & communication firm. Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26 billion (FY’11). It has three important verticals, Percept Entertainment Group, Percept Media Group & Percept Communications Group each group. While it is a brand within a brand, it has enviable portfolios which include Forbes India – the most enviable business magazine; BSNL: India’s leading telecom player, Elbit Plaza Centers – a mall specialist from Europe; Bridgestone Tyres – world’s largest tyre manufacturing brand; T10 Gully Cricket – a unique concept that promotes grass-root cricketing talent; Sunil Mantri Realty Ltd. – a promising name in the real estate category; Panasonic : the leading consumer brand, Venetian Macau (Macau) & Marina Bay Sands (Singapore) – destinations being promoted by Sands Group; Big FM – the country’s largest radio network; Bull Dog Entertainment – a prominent licensor of unique international reality programs like Beauty & Geek and Contender in India; and the Bank of Maharashtra PR empanelment, to name a few.

Rs.1821mn. Revital is now India’s No.1 Vitamin-Mineral supplement brand and has been ranked as the 4th largest OTC brand in India as per Nicholas Hall 2010 report. Revital has also won the prestigious ‘Reader’s Digest Trusted Brand’ for the Health & Personal Care category for 2nd consecutive year now in 2011.. Revital has successfully introduced REVITAL WOMAN to cater to the special needs of women & Revital Senior for special needs of 50+ segments in 2011. Ranbaxy Global Consumer Healthcare was incepted in 2002 and within a span of 10 years, it has attained an annual turnover of more than Rs. 3500 million. With a 5yr CAGR 29% and current growth of 26%, RGCH is the fastest growing OTC Company. It is currently ranked 34th in Indian Pharmaceutical Market, climbing steadily over years. Within its participated market, RGCH currently ranks 1, surpassing competition. As per Nicholas Hall, RGCH is currently the 6h largest OTC company for this year. Revital is the largest selling Vitamins & Dietary Health Supplement in India. It is the 3rd largest pharmaceutical brand with a turnover of Rs. 182 million. It is also the 4th largest OTC brand. It recently own three prestigious awards at 4th Annual India Pharmaceutical Leadership Summit (www.pharmaleaders.co.in ) by Pharmaleaders & Indo-American Chamber of Commerce.

************** Percept, Microsoft, Nokia & Revital compete to win the Title Track Brand of The Year 2012 Source: Pharmiweb.com, Pubmemo.com, Date: March 12, 2012

Brand India : Asia’s Biggest & Finest Leadership annual event is gaining momentum as it approaches the final rounds, less than three weeks where Indian Affairs (www.indianaffairs.in ) a division of network 7 media group in association with leading media houses will showcase & stage Nation’s much anticipated annual affairs, the 3rd Annual India Leadership Conclave & Indian Affairs Business Leadership Awards 2012 ( www.indialeadershipconclave.net ) on Friday, the 6th of April 2012 at the Grand Ball Room of Hotel Lalit in the silicon city of India, Bangalore, India. More than 200 CEO’s of the country have blocked their date to attend the much awaited event to witness the who’s & who’s of India’s leading think-tanks who will debate on various verticals such as finance, aviation, IT & Software , Energy, E- commerce etc under theme “ Brand India – The Emerging Super Power, Limitless Leadership, Limitless Possibilities. While the conclave will start at 15.00 PM post high tea followed by the annual award presentation event with a scintillating bollywood dance performance in a star-studded sold out gala dinner. India is all set to vote the most prestigious & title track of the conclave “India’s Most Valuable Brand of The Year 2012” where four respected names figure in the list for the coveted award. “It indeed took a quite a lot of time while selecting the four names from the best of the best where they have associated with the growth story of India’s rising presence in the European markets”, said Satya Brahma, chairman of the 3rd Annual India Leadership Conclave, who also chaired the past two conclaves held respectively in Delhi & Mumbai in a news release. The difficult job of selecting the best of the best in India’s most respected brands multiplied at the juries desk when it came to the nominees increased performances & presence in mass market & their recent inroads to foray major initiatives, said Satya. In the run up to the Award are four major brands that corporate India has seen over the years are Percept , Microsoft, Nokia & Revital. While Percept has given India some of its best products & has reached to millions of minds, it has carved out a niche for itself as a biggest media, entertainment & communication firm. Founded in 1984, Percept Limited, an entertainment, media and communications company, is at an enviable leadership position today, with a team of over 1,000 people and 62 offices in India and the Middle East and a capitalized billings of about INR 26 billion (FY’11). It has three important verticals, Percept Entertainment Group, Percept Media Group & Percept Communications Group each group. While it is a brand within a brand, it has enviable portfolios which include Forbes India – the most enviable business magazine; BSNL: India’s leading telecom player, Elbit Plaza Centers – a mall specialist from Europe; Bridgestone Tyres – world’s largest tyre manufacturing brand; T10 Gully Cricket – a unique concept that promotes grass-root cricketing talent; Sunil Mantri Realty Ltd. – a promising name in the real estate category; Panasonic : the leading consumer brand, Venetian Macau (Macau) & Marina Bay Sands (Singapore) – destinations being promoted by Sands Group; Big FM – the country’s largest radio network; Bull Dog Entertainment – a prominent licensor of unique international reality programs like Beauty & Geek and Contender in India; and the Bank of Maharashtra PR empanelment, to name a few.

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The Finland based Electronic Major, Nokia has made a strong in roads in the Indian market & its products has become a household names. Nokia india has posted a revenue of 2.92 billion euros in 2011 down to 1 % & its decision to quit mobile money business, two years after it launched the service in though surprsrised many, will not affect its brands belive the industry experts. It has an array of electronic portfolios including the best selling mobile phones in India. The US based, Microsoft India leads in software, services and internet technologies including cloud computing. Making a base in india in 1990, and has since been working closely with the IT industry, the Indian government, academia and the local developer community to partner in India’s growth. The company runs six business units in India – Microsoft Corporation India (Pvt) Ltd (the marketing division), Microsoft India Development Center, Microsoft Global Technical Support Centre, Microsoft IT, Microsoft Services Global Delivery and Microsoft Research India – together representing the complete Microsoft product lifecycle. Microsoft currently has offices in 9 Indian cities: Ahmedabad, Bangalore, Chennai, Hyderabad, Kochi, Kolkata, Mumbai, New Delhi and Pune; and employs about 5,800 people in the country. Revital, the leading Indian vitamin supplement brand, has demonstrated extraordinary performance in the year 2011. The brand has witnessed phenomenal growth of 15% in 2011 with 6th largest IPM brand in 2011 with a turnover of Rs.1821mn. Revital is now India’s No.1 Vitamin-Mineral supplement brand and has been ranked as the 4th largest OTC brand in India as per Nicholas Hall 2010 report. Revital has also won the prestigious ‘Reader’s Digest Trusted Brand’ for the Health & Personal Care category for 2nd consecutive year now in 2011.. Revital has successfully introduced REVITAL WOMAN to cater to the special needs of women & Revital Senior for special needs of 50+ segments in 2011. Ranbaxy Global Consumer Healthcare was incepted in 2002 and within a span of 10 years, it has attained an annual turnover of more than Rs. 3500 million. With a 5yr CAGR 29% and current growth of 26%, RGCH is the fastest growing OTC Company. It is currently ranked 34th in Indian Pharmaceutical Market, climbing steadily over years. Within its participated market, RGCH currently ranks 1, surpassing competition. As per Nicholas Hall, RGCH is currently the 6h largest OTC company for this year. Revital is the largest selling Vitamins & Dietary Health Supplement in India. It is the 3rd largest pharmaceutical brand with a turnover of Rs. 182 million. It is also the 4th largest OTC brand. It recently own three prestigious awards at 4th Annual India Pharmaceutical Leadership Summit (www.pharmaleaders.co.in ) by Pharmaleaders & Indo-American Chamber of Commerce.

************** UK-based ‘i-am’ associates ties up with Percept Limited Source: Eventfaqs.com, Sportzpower.com, Date: March 9, 2012

On March 6, ‘i-am' associates, a UK-based brand experience consultancy, announced their formal launch in the Indian market. ‘i-am' associates, who is partnering with Percept Ltd., has set up a studio base in Mumbai, with a team comprising of local talent in combination with experienced personnel from the UK and Turkey. ‘i-am' associates will consider expansion into other cities in due course. Commenting on this move, Jon Blakeney, Managing Director, ‘i-am' associates said: "We are extremely excited to venture out into this new and exciting territory. India holds great potential and we would like to be part of its growth success story. We could not think of a better alliance than Percept Limited, the largest media firm in India, to embark on this exciting and fruitful journey. I am confident we will deliver exceptional work for our Indian clients through our unique 360 degree approach to brand development, which will help Indian brands achieve greater heights in a very competitive global marketplace." ‘i-am' associates create focused customer experiences designed to generate strong brand awareness and increased customer advocacy, leading to better business performance and increased profitability. Through their combined expertise in brand development, interior design and customer engagement, ‘i-am' builds brand advocacy and business profitability for a diverse range of businesses and well known brands around the world such as Diesel, Armani, Coca Cola, Adidas, FCUK, Hustler and Costa Coffee. Internationally, ‘i-am' associates has built a strong reputation for its work in the finance, real estate, hospitality and fashion retail sectors. Their strategic goals in India will see the consultancy build on these strengths by focusing its energies and expertise in these same verticals. Commenting on this strategic alliance, Harindra Singh, Vice-Chairman & Managing Director, Percept Ltd. said: "India is a growing economy with a large consumption of FMCG, lifestyle, technology, banking, realty and other brands. Home grown and even multinational brands regularly need a brand refresh and this entire process requires a complete research driven and scientific approach. I am Monthly Media Dossier March 2012 Page 10 of 84

confident that our decades of in-depth knowledge and skills of marketing and promoting numerous Indian and international brands combined with ‘i-am' associates' immense global experience and learning will translate into applying fresh analytical thinking to the communication needs of brands and bridging the gap successfully between brand offerings and consumers needs in India." As a pilot project in India, i-am has taken on the New India Bank as their first initiative. ‘i-am' has directed a complete overhaul of the business, encompassing every aspect of its operations from brand communications to bank interiors. The bank's new brand identity and customer experience has now positioned it at the forefront of Indian retail banking. Despite this radical shift however, optimism remains central to the bank's identity.

************* A wine and dine party in Pune Source: Timesofindia.indiatimes.com, Date: March 18, 2012

The wine n dine party saw Alessio Secci of Fratelli Wines and Shailendra Singh, Joint MD, Percept Ltd , made sure everyone present had a great time. An unusual dinner concept, called 2-1-2-1-2 which was part of their menu, had a few ladies giggle and discuss the menu which consisted of seared chicken breast, butter poached scampi, tail risotto with saffron among others, at length. Each dish was paired with a glass of wine, which complimented the taste and flavour of the food. The do had a few wine enthusiasts chit-chat with Secci and understand the nuances of wine and food pairing. Apart from the lip-smacking main course, we saw a few guests hound the dessert counter and gorge on the warm chocolate fondant dessert. Sinful indeed! We spotted Govind Thakker, Damyanti Raje Bhosale, Amar Jog, Rohena Gera and Brice Possoin, Mubaraka Kuvawala, Sameer Belvalkar, Robin D'Cruz and Radhika Dossa, among others, having a good time.

*******************

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ENTERTAINMENT

PERCEPT PICTURES

Percept & Viacom 18 come together for Sunburn - The Movie Source: Ibnlive.in.com, Zeenews.india.com, Indianexpress.com, Hindustantimes.com, Dnaindia.com, Yahoo.com, Bollywoodhungama.com, Rollingstoneindia.com, Indiantelevision.com, Soundbox.co.in, Glamsham.com, Bestmediainfo.com, Apunkachoice.com, Taaza.com, Features.rr.com, Cinecurry.com, Mastipak.com, Prokerala.com, Bollywoodji.com, Bollywoodchaska.com, Newspolitan.com, Imdb.com, Samachar.com, Sify.com, Bollywoodtrade.com, Headlinesindia.mapsofindia.com, Date: February 29, 2012

Viacom18 Motion Pictures and Percept Pictures have come together to announce the unique to 'Sunburn' into Sunburn - The Movie. To be produced and creatively mentored by Phantom Films and its ace director Anurag Kashyap, Sunburn - The Movie is a film shot entirely at the festival - real time! While Sunburn's music has always been the festival's mainstay, the film's music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher! In its fifth year, Sunburn has been ranked amongst the world's top 10 music festivals, making it an unprecedented achievement for any branded experience in India. Speaking about this Mr. Shailendra Singh - Jt. MD, Percept Limited & Inceptor of Sunburn , says, "Sunburn is a global dance music festival - SUNBURN fans go beyond the ones who have attended the festival. Fans have relished the experience and we thought of enhancing the same through cinema. With likeminded partners Viacom 18 and Phantom, we want take this to the next level." Further Mr. Vikram Malhotra - COO, Viacom18 Motion Pictures says, "Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world." From Phantom Films Mr. Vikas Bahl says, "Apart from being a world class music fest, Sunburn also is a great platform to get real life stories. We are happy to join hands with Percept and Viacom 18 for making a film around the festival and launching 7 New Directors. It is rare to find one platform from where so many different stories can emerge while music is the passion that holds them together."

**************** Screening Of Percept Pictures Source: Way2movies.com, Indicine.com, Spiritzandmore.com, Buntybubly.com, Date: February 29, 2012

Coverage links: http://hindi.way2movies.com/pics_hindi/Screening%20Of%20Percept%20Pictures-5-150530.html http://www.indicine.com/photogallery/bollywood/events/percept-film-screening/58717-12-small.jpg.html http://www.spiritzandmore.com/my-spiritz/photos/viewalbum?aid=1594 http://www.buntybubly.com/event-gallery/782/percept-film-screening

**************** Percept Pictures presents a trophy to Bollywood actor Emraan Hashmi Source: Network2media.com, Date: February 29, 2012

Percept Pictures’ upcoming movie ‘Rush’ has completed the final shoot schedule in Goa on February 21, 2012. To complete the late director Shamin Desai’s dream as soon as possible, Emraan Hashmi has been shooting day and night for the leftover tracks of the film, despite of being unwell. The actor also went to the extent of adjusting his dates to complete the film. Over-whelmed with the actor’s commitment, dedication and passion towards the movie ‘Rush’, Percept Pictures presented a trophy to Emraan Hashmi on the last day of the shoot on being a real superstar. Mr. Shailendra Singh, Joint Managing Director, Percept Limited said, "Yes, we did present Emraan with a trophy after

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our last day's shooting of 'Rush'. He has gone out of his way to accommodate the film, purely out of sentimental reasons. We all wanted Shamin Desai's dream to come true. Emraan was really shy about accepting the trophy. He felt he was not worthy of it. But we disagree."

**************** Untitled Source: Box Office India, Date: Feb 2012 issue

******************************* Launch of Sunburn – The Movie Source: Mid Day, Date: March 01, 2012 Source: Boxofficeindia.co.in, Date: February 29, 2012

******************************* Sex: Dirty word no more! Source: DNA, Date: March 01, 2012

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******************************* Percept Pictures & Viacom18 Motion Pictures present Sunburn: The Movie Source: Thewildcity.com, Date: March 4, 2012 Source: Bollywoodlife.com, Glamgold.com, Date: March 02, 2012 Source: Eventfaqs.com, Date: February 29, 2012

Viacom18 Motion Pictures and Percept Pictures have come together to announce the unique and path breaking extension to India's premier music and event experience ‘Sunburn' into ‘Sunburn - The Movie'. To be produced and creatively mentored by Phantom Films and its ace director Anurag Kashyap, ‘Sunburn - The Movie' is a film shot entirely at the festival - realtime! While Sunburn's music has always been the festival's mainstay, the film's music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the Sunburn experience several notches higher! In its fifth year, Sunburn has been ranked amongst the world's top 10 music festivals, making it an unprecedented achievement for any branded experience in India. Sunburn has generated cult following amongst fans and the latest edition saw 100,000 fans from 26 countries all over the world. Mr. Shailendra Singh - Joint MD, Percept Limited & Inceptor of Sunburn said: "SUNBURN is a global dance music festival - SUNBURN fans go beyond the ones who have attended the festival. We were live in over 100 countries this year with 1,00,000 attendees. Fans have relished the experience and we thought of enhancing the same through cinema. With like minded partners Viacom 18 and Phantom we want take this to the next level. We have produced the first GLOCAL brand out of India - produced locally sold globally." Mr. Vikram Malhotra - COO, Viacom18 Motion Pictures says: "Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world." Mr. Vikas Bahl - Phantom Films says: "Apart from being a world class music fest, Sunburn also is a great platform to get real life stories. We are happy to join hands with Percept and Viacom 18 for making a film around the festival and launching 7 New Directors. It is rare to find one platform from where so many different stories can emerge while music is the passion that holds them together." Mr. Anurag Kashyap - Phantom Films says: "Sunburn is like the Woodstock of India, and Percept has done a great job over the years to make it a world class event for music lovers. The music and atmosphere there has acquired a cult following from around the world. A film against its background will be enjoyed not only by the hardcore Sunburn fans but everyone who loves real stories and music." Monthly Media Dossier March 2012 Page 14 of 84

************* Percept & Viacom 18 come together for Sunburn - The Movie Source: Bollywood-4u.com, Date: March 5, 2012 Source: Bollywoodspicy.com, Date: March 2, 2012

************* The buzz Source: Thestatesman.net, Date: March 2, 2012

Festival to screen: Viacom18 Motion Pictures and Percept Pictures have come together to make Sunburn – The Movie. To be produced and creatively mentored by Phantom Films and its ace director Anurag Kashyap, the film was shot entirely at the festival. While Sunburn’s music has always been the festival’s mainstay, the film’s music is all set to raise the bar as well, with the super talented Amit Trivedi set to take the experience several notches higher. Something like love: British actor and model Hazel Crowney who was seen in Mera Pehla Pyaar Pyaar is all set for her next project, Jeena Hai Toh Thok Daal, which is set in Bihar and Mumbai. She plays the role of a Mumbai girl who meets one of the protagonists and falls in love. This is the second time Crowney will be working with Ravi Kissen. The Rash Productions film also stars Sharat Saxena, Yashpal Sharma, Rahul Kumar and Murli Sharma. Online presence: Kuch Spice to Make it Meetha is a short movie that released online on 29 February. Director Adeeb Rais believes that the Internet has huge potential to reach out to a very large audience. The 25-minute movie stars Purab Kohli and Nauheed Cyrussi and it begins with the happy life of divorce lawyer Akshay Rana (kohli) going for a toss when his girlfriend of seven years, Tarana, wants to tie the knot. High Kicks: Kangana Ranaut who’s currently shooting for Roshan’s Krrish 3 is determined to put in 100 per cent. The actor who is busy shooting for the movie, trained in kickboxing and yoga to get in form. She says, “I remember watching Jackie Chan movies as a child, staring at the screen and trying to imitate his moves. It would be a privilege to meet him in person”. Her favourite Chan movie is Jackie Chan Project.

************* 61 going on 16 Source: Hindustan Times - Cafe, Date: March 7, 2012

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*************** Anurag Kashyap's 'Sunburn -The Movie' Set To Illumine Big Screen Source: Msn.com, Date: March 1, 2012

The much celebrated music fest Sunburn will now be reprised on the big screen, by a bunch of Indian filmmakers. Viacom18 Motion Pictures, Percept Pictures and Anurag Kashyap's Phantom Films have joined hands to come up with Sunburn -The Movie. In its fifth year, Sunburn has been ranked amongst the world's top ten music festivals and seven directors have been roped in to give their own takes on the festival, for the movie. And all the seven stories will be weaved together to make the flick, which has been shot entirely at the festival. "Apart from being a world class music fest, Sunburn also is a great platform to get real life stories. We are happy to join hands with Percept and Viacom 18 for making a film around the festival and launching 7 new directors. It is rare to find one platform from where so many different stories can emerge while music is the passion that holds them together," said Vikas Bahl of Phantom Films. "Sunburn is by far the biggest cult event in the country. The way this brand has grown over the last 4 years is extraordinary. We are delighted to partner with Percept and Phantom to extend this power brand into an exhilarating cinematic experience, making it the first festival film in the world," stated COO of Viacom18 Motion Picture, Vikram Malhotra. "Percept Pictures has done a great job over the years to make Sunburn a world class event for music lovers. The music and atmosphere at the festival has acquired a cult following from around the world. A film against its background will be enjoyed not only by the hardcore Sunburn fans but everyone, who loves real stories and music," said Anurag. "Seven different filmmakers have shot their different takes on Sunburn festival which will be brought together. They have met people, interviewed them, found stories and recreated them into a film with music around them," he further added. The film has been shot and the makers are now working on its edit.

************** Percept Take Sunburn To The Big Screen Source: Thewildcity.com, Date: March 8, 2012

Percept Ltd in association with Viacom 18 have taken their marketing strategy to the next level this year by teaming up to create a film based on the 2011 edition of Sunburn titled ‘Sunburn – The Movie’. The film will be produced and creatively mentored by director Anurag Kashyap of Phantom Films: “Sunburn is like the Woodstock of India, and Percept has done a great job over the years to make it a world class event for music lovers. The music and atmosphere

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there has acquired a cult following from around the world. A film against its background will be enjoyed not only by hardcore Sunburn fans but everyone who loves real stories and music." A team of 7 directors led by Kashyap, shot the entire film at the festival held in Goa at the end of last year. Currently in post production it's due to be released in time for Sunburn 2012.

************* Nana turns superchef on the sets of Malamaal Weekly 2 Source: Yahoo.com, Glamsham.com, Filmydhamaal.com, Timesofbollywood.com, Bollywoodpress.com, Bollywoodji.com, Bollywoodspicy.com, I4u.com, Desi-radio.com, Hidilli.com, Imdb.com, Celebsareus.com, Date: March 10, 2012 Source: Bollywoodhungama.com, Mehfil.co.nz, Date: March 9, 2012 Source: Rediff.com, Indiafm.com, Date: March 8, 2012

Nana Patekar has actually taken on the mantle of a superchef to see to it that the actors of Priyadarshan’s comic caper Malamaal Weekly 2 (produced by Percept Pictures) starring Paresh Rawal, Om Puri, Nana Patekar, Rajpal Yadav, Shreyas Talpade, Asrani and Shakti Kapoor among others, have a taste of the traditional fish dishes, straight out of his mother’s recipe book. Nana has learnt the traditional recipe of the mouth-watering dish, powered by his mother’s traditional masala (comprising of over 42 ingredients), which he used to cook the meal for the cast and crew on the sets. What is interesting is that, contrary to Nana’s jovial and easygoing personality, his character in Malamaal Weekly 2 hardly speaks a word and uses his stone-faced expressions to walk off with the scene that generally has actors of the ilk of Om Puri and Shreyas Talpade among others. Says producer Shailendra Singh, “We wanted to look beyond the star culture, to look at a league of extraordinary gentlemen, extraordinary actors, who would bring their own flavour and add value to the script and I think, we have come up with the perfect cast.” Nana Patekar feels that it is Priyan’s spirit that makes the vital difference. “Priyan and I had planned so many films, but it feels so good when one film happens. More than anything else, I love to act and leave the rest to my director. That is what happens with Priyan”, enthuses Nana.

************* What’s common between Asrani and Shreyas Talpade? Source: Box Office India, Date: March 3, 2012 Issue

**************** Percept Pictures’ New Comedy Goes on Floors Source: Indiawest.com, Date: March 12, 2012

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It was a serene atmosphere on the sets of Percept Pictures’ latest comic caper, directed by Priyadarshan. Shailendra Singh and director Priyadarshan seemed at ease, sitting in a sugarcane field in Wai (an increasingly favorite location in India with its proximity to Mumbai — about four hours) with its placid surroundings with a river, discussing the scene with Nana Patekar and Shreyas Talpade. Said Shailendra Singh, Joint MD, Percept Ltd, “We wanted to look beyond the star culture, to look at a league of extraordinary gentlemen, extraordinary actors, who would bring their own flavor and add value to the script. Coordinating their dates was no easy task.” The film stars Patekar, Paresh Rawal, Om Puri, Rajpal Yadav, Talpade, Asrani and Shakti Kapoor. Patekar is excited to be part of a Priyan [Priyadarshan] film. “We had planned so many films, but it feels good to know when one film happens. More than anything else, I love to act and leave the rest to my director,” Patekar said in a statement. Priyan added, “I am looking forward to my cast’s combined histrionics creating celluloid magic. Asked who would play the romantic lead opposite Patekar, Priyadarshan quipped, “The only person Nana can be romantic in this film is me. He is a director’s actor. He doesn’t need a woman.”

**************** Shyamalan stalls release of Big B film? Source: Hindustantimes.com, Date: March 17, 2012

A few years ago, a heavily-bearded Amitabh Bachchan was often spotted roaming around places like Shimla and Nashik. Soon it was revealed that the superstar was shooting for director Shoojit Sircar’s film, Johnny Mastana (earlier titled Shoebite). But the film hasn’t hit the theatres as yet, apparently at the behest of Hollywood filmmaker Manoj Night Shyamalan. The story goes like this: In 1994, Shyamalan sold the rights to his story Labour Of Love to Fox Studios for a reported sum of $750,000, but the movie wasn’t made. Years later, UTV bought the rights of Labour Of Love to make into Johnny Mastana since Shyamalan was apparently not keen on turning the story into a film. So UTV Motion Pictures — after buying the rights — almost completed the film with Bachchan in the lead. “But as Johnny Mastana neared completion, Shyamalan changed his mind and stated that he wanted to make the film based on his story. Later, Shyamalan, along with Fox, informed UTV that they shouldn’t release the film until the Hollywood filmmaker made his own version in the US and released it. But since there’s no talk of Shyamalan’s film based on Labour of Love, the Big B’s film is stuck indefinitely,” says an industry insider. At the moment, Shyamalan is busy shooting the adventure/sci-fi film After Earth, that toplines actors Will Smith and Isabelle Fuhrman. While UTV officials were unavailable for a comment, Sircar stated: “I hope UTV figures (things) out and completes whatever negotiations they have to do with Fox. It’s a good film not only for the actors and the director, but also the technicians. We have put our blood and sweat into it.” He confirms that Johnny Mastana’s storyline is based on Shyamalan’s original idea. “Rensil D’Silva has developed our script. M Knight Shyamalan never made it into a film. UTV needs to figure out everything because my job was to just direct it.” Early roadblock: Shoebite is the story of a man in his early 60s named John Pereira. He sets out on a journey of self discovery and penance, which leads him to rediscover his love for his wife in the twilight years of their marriage. The film had hit headlines in 2008 after the Delhi High Court granted an order restraining director Shoojit Sircar and producers UTV from infringing Percept’s copyright on their film, Johnny Walker. Reportedly, Sircar was to make Johnny Walker for Percept but later approached UTV with the same subject, renamed Shoebite. Percept approached the High Court, which ruled in their favour.

******************* Emraan Hashmi plays charismatic and investigative journalist in Percept Pictures’ RUSH Source: Glamgold.com, Pinkvilla.com, Hamaraphotos.com, Filmicafe.com, Sify.com, Date: March 16, 2012

Emraan Hashmi who’s proved time and again that he isn’t far from the big league of actors given his stupendous success at the box office ,is now up on his star rating quotient with the recent string of hits added to this track record. This time around with the trade vouching for him as one of the most saleable stars in the industry today, Emraan Hashmi aka Hitman Hashmi is here to prove yet again that he is the “darling of the masses” with the crime thriller RUSH. Also starring Neha Dhupia and Sagarika Ghatge, the film revived by Percept Picture Company and creative director Priyanka Desai sees Hashmi play the charismatic and investigative journalist Sam who plunges into a vortex of Monthly Media Dossier March 2012 Page 18 of 84

violence in a deadly engineered game of cat and mouse. Talking about the film says Emraan Hashmi, “I was blown away by Shamin’s script. It is a film I’m very excited about and something I’ve never done before. I found a journalist’s life tough. I play an investigative crime journo in a news channel.” The thorough professional that he is, Emraan Hashmi also went out of his way to accommodate the film without inconveniencing the team post the tragic loss of the director. Confirms Shailendra Singh, Joint MD, Percept Ltd , “Emraan has gone out of his way to accommodate the film, purely out of sentimental reasons. We all wanted Shamin Desai’s dream to come true. Emraan was really shy about accepting the trophy. He felt he was not worthy of it. But we disagree.” Percept Pictures & Shamin Desai ‘s RUSH is scheduled to release 2nd half of 2012 .

******************* Emraan finds journalist's life tough Source: Timesofindia.indiatimes.com, Daijiworld.com, Date: March 16, 2012

The film was started by Shamin Desai but it could not be completed due to his sudden death. Later his wife Priyanka completed his directorial debut. "I was blown away by Shamin's script. It's a film I'm very excited about and something I've never done before. I found a journalist's life tough. I play an investigative crime journo in a news channel," Hashmi, 32, said in a statement. The film is being produced and distributed by Percept Picture Company. Also starring Neha Dhupia and Sagarika Ghatge, "Rush" is scheduled to release in the second half of 2012. This year Emraan will also be seen in " Raaz 3", "Jannat 2" and Balaji Telefilms and Vishal Bhardwaj's "Daayan".

******************* Emraan Rushed out of his vanity Source: The Asian Age, Date: March 20, 2012

*************** Percept Pictures Presents Emraan Hashmi Starrer Rush Source: Koimoi.com, Hoonur.com, Buntybubly.com, Date: March 19, 2012

Sagarika Ghatge, the film revived by Percept Picture Company and creative director Priyanka Desai, sees Hashmi play the charismatic and investigative journalist Sam who plunges into a vortex of violence in a deadly cat and mouse game. Talking about the film, Emraan Hashmi says, “I was blown away by Shamin’s script. It’s a film I’m very excited about and something I’ve never done before. I found a journalist’s life tough. I play an investigative crime journo in a news channel.” The thorough professional that he is, Emraan Hashmi also went out of his way to accommodate the film without inconveniencing the team post the tragic loss of the director. Confirms producer Shailendra Singh, Joint MD of Percept , “Emraan has gone out of his way to accommodate the film purely out of sentimental reasons. We all wanted Shamin Desai’s dream to come true.” Percept Pictures and Shamin Desai‘s Rush is scheduled to release second half of 2012.

*************** The all new jamaai raja! Source: Mid Day, Date: March 21, 2012

************** Snooze alert Source: Mumbai Mirror, Date: March 21, 2012

************** Emraan Hashmi has no starry airs Source: Pinkvilla.com, Glamsham.com Date: March 21, 2012

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While shooting in Goa for Percept Pictures’ thriller Rush ,Emraan Hashmi wowed the cast and crew with his professionalism as had no qualms in spending the day in an Innova due to the unavailability of vanity vans.While shooting for a song in Goa, the actor reached the sets only to learn that no reservations were made for his vanity van leaving the actor to sweat it out in an Innova, the only vehicle available for Emraan to rest in between shots.Confirms a source “Emraan reached the set in Goa where they were shooting for a song from Rush and realized that no vanity van had been booked for him due to some miscommunication .Panic struck as the crew expected Emraan to be very upset with the turn of events, however, the actor was accommodating and didn’t mind using the 4-wheller that was available”To add to that, Emraan Hashmi even insisted on not calling for one at the last minute and stalling the shoot and went ahead to spend the day in the Innova. “Emraan put the crew at ease and insisted that he was comfortable in the Innova. He even had his lunch there and the shoot took off smoothly ”adds the source.Percept Pictures & Shamin Desai ‘s Rush that sees Emraan Hashmi play a charismatic and controversial journalist is scheduled to release 2nd half of 2012

************************ Percept Pictures Presents Emraan Hashmi Starrer Rush Source: Koimoi.com, Pearlriseentertainment.blogspot.in Date: March 19, 2012

Emraan Hashmi, who’s proved time and again that he isn’t far from the big league of actors given his stupendous success at the box-office, is now up on his star rating quotient with the recent string of hits added to this track record. This time around with the trade vouching for him as one of the most saleable stars in the industry today, Emraan is here to prove yet again that he is the “darling of the masses” with the crime thriller Rush.Also starring Neha Dhupia and Sagarika Ghatge, the film revived by Percept Picture Company and creative director Priyanka Desai, sees Hashmi play the charismatic and investigative journalist Sam who plunges into a vortex of violence in a deadly cat and mouse game.Talking about the film, Emraan Hashmi says, “I was blown away by Shamin’s script. It’s a film I’m very excited about and something I’ve never done before. I found a journalist’s life tough. I play an investigative crime journo in a news channel.” The thorough professional that he is, Emraan Hashmi also went out of his way to accommodate the film without inconveniencing the team post the tragic loss of the director. Confirms producer Shailendra Singh of Percept, “Emraan has gone out of his way to accommodate the film purely out of sentimental reasons. We all wanted Shamin Desai’s dream to come true.”Percept Pictures and Shamin Desai‘s Rush is scheduled to release second half of 2012.

************************ Happy Birthday: Emraan Hashmi turns 33 Source: Hindustantimes.com, Pardaphash.com, Date: March 24, 2012

Serial kisser of Bollywood, Emraan Hashmi turned 33 on Saturday and it appears that this year is the busiest for the actor as many upcoming movies of him are undergoing the shooting process or are on the verge of completion. Emraan’s forthcoming flicks are 'Jannat 2', 'Shanghai', 'Raaz 3', Percept Picture's 'Raftaar', which was re- titled Play and now is called 'Rush', is also finally complete, after a gruelling schedule. Hashmi, who has worked in about 23 movies in his seven years career, made his film debut in 2003 with the film 'Footpath', which failed at the box office. But his next movie 'Murder' with actress Mallika Sherawat (2004) was super hit at the box office. He then acted in films like 'Zeher', 'Aashiq Banaya Aapne' and 'Kalyug' which did moderately well at the box office.His film 'Gangster' in 2007 was a megahit and he had three back to back releases 'Good Boy Bad Boy', 'The Train' and 'Awarapan'. 'Jannat', 'Raaz: The Mystery Continues', 'Once Upon A Time In Mumbai' and 'Murder 2' are some of other hit movies given by Emraan. He received Filmfare Award and IIFA Award for 'Gangster', in which he surprised all with his grey shade role. 'Murder 2' and 'The Dirty Picture' also received positive reviews from critics and was declared blockbuster by box office.On December 14, 2006 Emraan married his long time girlfriend Parveen Shahani. He is a father of a bay boy. Actress- turned writer and director Pooja Bhatt and director Mohit Suri are his cousins.

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'Foodistan' winner wants to cook for Big B Source: Yahoo.com, Date: March 24, 2012

A huge fan of Bollywood megastar Amitabh Bachchan, chef Manish Mehrotra, winner of reality show "Foodistan", wants to cook for the veteran actor."In my early days as a chef, I was working in a restaurant called Thai Pavilion at Mumbai. That was the only time where I got a chance to cook for Amitabh Bachchan. But since I was a junior chef, I couldn't get a chance to meet him," Mehrotra told IANS."But yes I cooked for him and it was a great feeling. If I get a chance to make something for him now, I'll make a long list for him so that he can choose what to eat. I know that he is a vegetarian so I would definitely make something vegetarian for him," he added.The masterchef, who has been using his culinary skills professionally for over 15 years, was announced the winner of "Foodistan" on the finale episode, aired on NDTV Good Times Wednesday.The show was a cooking competition between chefs from India and Pakistan.

I'm a complete geek: Sajid Khan Filmmaker Sajid Khan says his passion for films has remained the same over the years, and he is quite a geek when it comes to other sources of entertainment."I've become fatter, older. I don't used to drink then, I don't drink now. I was quiet about my personal life then and I will always be quiet about my personal life."I don't go late nights, I don't go partying, clubbing. I only watch movies the moment I wake up. The last thing that I do before going off to sleep is watch films. I am a complete geek. I just love movies," Sajid told IANS.For now, he is looking forward to the release of his comedy film "Housefull 2", which features 12 actors in prominent roles. The movie releases April 5.

When Nana nursed Priyadarshan back to health Actor Nana Patekar and filmmaker Priyadarshan share immense respect for each other, so when the latter fell ill during the shooting of "Malamaal Weekly 2", Nana took personal care of him. During the second week of the film's shooting, Priyadarshan fell ill thanks to the climate in Wai. Though the production took great care to ensure comfort for the director, Nana took it upon himself to nurse Priyan back to health. He even went to the extent to going all the way to Sangli to get the required medicines for the director. "You get a very few directors who are an actor's delight. With Priyan you simply relax and do what he says. He is simply amazing," said Nana.The rest of the film's unit was only too happy that thanks to Nana's care, Priyadarshan was back to his old energetic self. "Malamaal Weely 2", produced by Shailendra Singh under the banner Percept Pictures, also features Paresh Rawal, Om Puri, Nana Patekar, Rajpal Yadav, Shreyas Talpade, Asrani and Shakti Kapoor.

********************* Emraan’s to do list Source: Mid-Day, Date: March 25, 2012

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************************ Emraan Hashmi and Neha Dhupia stuck inside a maze Source: Yahoo.com, Date: March 25, 2012

While shooting in Goa for Percept Pictures' thriller RUSH , its leads Emraan Hashmi and Neha Dhupia happened to get stuck in quite an amusing situation. An initial fun song shoot turned into quite a confusing scenario as Emraan and Neha lost their way through the mirror maze created for the scene, so much so, that they were stuck inside for over forty minutes. Says a source, "The crew had designed an elaborate set in Goa for the song shoot which involved a massive oval mirror maze. It was quite confusing as after some point you couldn't differentiate the real person from his/her reflection. Though initially enamored with the maze, Emraan and Neha ended up having difficulty getting out of it. However, they both had a good laugh about it later." Emraan Hashmi has no starry airs : Previously titled RAFTAAR 24*7, the film directed by the late Shaman Desai starring Emraan Hashmi is now officially titled RUSH and is scheduled to release in the second half of 2012. Also starring Neha Dhupia and Sagarika Ghatge, the film is revived by Percept Picture Company and is now directed by Priyanka Desai. RUSH sees Hashmi playing the charismatic and controversial journalist Sam who plunges into a vortex of violence in a deadly engineered game of cat and mouse.

**************************** And Now Sunburn 70 mm Source: Sound Box, Date: March Issue, 2012

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PERCEPT SPORTS & ENTERTAINMENT

PS&E CORPORATE

Dialogue with Joji George: CEO, Percept Sports & Entertainment Source: Exchange4media.com, Date: March 3, 2012

Coverage Link: http://www.exchange4media.com/Dialouge/InterView.aspx?ID=574

************* Young at art Source: Thehindu.com, Date: March 14, 2012

It was Holi, International Women's Day and it was right in between board exams for a lot of the city's youth. Yet, in a secluded corner of Besant Nagar, a couple of dozen students assembled to participate in Art Smart, a search for the best young artistic talent in the city. Conducted by Art Chennai, it was the run up to the second edition of eight days of art uninterrupted. Before the art extravaganza began, the organisers had, for the first time, opened up their doors to students, enthusiasts and amateurs of art trying their hand at expressing themselves in whatever manner they chose. Interpretations: Ask Amritha Jagannathan, a 13-year-old participating in the Mixed Media category, on how she learnt of this platform and she testifies by the power of technology. “I saw their Facebook page and mentioned it to my teachers. We took up the challenge and a few of us came out with our thoughts on the theme Chennai. I chose mixed media because I believe no one can bring out the essence of Chennai in paint and so, I resorted to multiple pictures.” Yet another participant, Keerthana Jayakumar, speaks out on why Art Smart is special. “It is not just a platform for painting but photography, mixed media and videography as well. I haven't come across such a platform before. It also provides wonderful exposure to the art community.” A chat with the event partners reveals why Art Chennai is now inviting student participation. “There is not enough awareness or appreciation for art. No one takes in seriously and not enough people opt for it as a serious profession. With Art Smart, we hope to fix all that,” says Shikal of Percept DMark. Nurturing talent: It is Sanjay Tulsyan, Convenor of Art Chennai 2012, who lays his finger on what makes this event different. “Primarily, this is not a competition,” he begins. “We are not looking to identify a first, second or third place. Rather, we are looking to spot talent and this is why we do not restrict ourselves to any one form.” How has the response been and what can they say about the talent that they have witnessed? Where do the participants go from here? “The cross-section of the age group is large with entries flowing in from as young as 15-year-olds right up to 21- year-olds. Talent takes time to grow and this is an aspect we take into active consideration. The chosen entries will be exhibited without having any demarcations of best and second best.” As the judges looked at one entry at a time and heard out one participant at a time, the atmosphere was one of a shared passion. Every individual there was there only out of a common love for art. Every student was there to showcase his/her best while also witnessing the works of their contemporaries.

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PERCEPT ICE

Melody, masti rock Mirchi music awards Source: Timesofindia.indiatimes.com, Date: March 22, 2012

The A R Rahman composed musical Rockstar swept the fourth edition of the Royal Stag Mirchi Music Awards, picking up five awards for its mesmerising songs. The rumbustious score of The Dirty Picture, scored by Vishal-Shekhar, was at a close second with four awards, while Ra.One and Zindagi Na Milegi Dobara picked up two awards each. The event,

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held at the Bhavans College ground in Andheri on Wednesday, was attended by the creme de la creme of the music world. Singer Usha Uthup, who anchored the show along with Shaan, arrived disguised as Luscious Lopez with a frizzy wig and did such a phenomenal rendition of Senorita with him that the audience couldn't stop cheering. Mika had an equally colourful entry: he landed amid the audience from a rooftop harness, urged people Chal Ganpat, daru pila and then broke into Dhinka chika, the boisterous street song from Ready. The evening saw some stellar performances. Saif Ali Khan, along with the band Parikrama, put up the main performance; Bappi Lahiri and Shreya Ghoshal reprised their Ooh la la! number; and music director Raju Singh brought together an ensemble that included Shankar-Ehsaan-Loy, Sajid-Wajid, Lalit Pandit, Ram Sampath, Salim-Suleiman and Leslie Lewis. Sonu Nigam was joined by a bunch of little children who were so talented they seemed perfect competition for his little son Nivaan 'Kolaveri' Nigam.Sonu also paid a musical tribute to the leading lights of the film and music world who passed away in 2011: Bhimsen Joshi (Desh raag) Navin Nischol (Tum jo mil gaye ho), M F Husain (Yeh rishta kya kehlata hai), Bhupen Hazarika (Dil hoom hoom kare), Ustad Sultan Khan (Albela sajan aayo ri), Ravi (Ay meri zohra jabeen), Jagjit Singh (Tum itna jo muskura rahe ho), Dev Anand (Main zindagi ka saath) and Shammi Kapoor (Tumne mujhe dekha). It was a splendid performance which had the audience enraptured.

Pop favourite Kolaveri, of course, made its presence felt--kicked off by Usha Uthup, now dressed like a Tamil politician, it was later taken over by its original singer Dhanush, with composer Anirudh joining in. As if to silence those who'd criticised its facile lyrics and composition, Dhanush declared on stage that music was for all those who loved it and who did not need to understand its fine nuances.The diametrically opposite view was expectedly presented by septuagenarian classical singer Pt Chhannulal Mishra, who was accorded 'special recognition' at the awards. The kirana gharana maestro, who sang Saans albeli from Aarakshan, declared that he sang only when the lyrics had meaning ("Jab shabd ka arth ho") and went on to make some forthright remarks about how reality shows were causing the young generation to take shortcuts to success.There were sepia moments to treasure when the Best Album of the Golden Era award was won by Awara(1951). Legendary radio star Ameen Sayani and director Madhur Bhandarkar presented the award to Raj Kapoor's youngest son Rajiv Kapoor and composer Jaikishen's wife Pallavi and his daughter Bhairavi. Iconic composer Khayyam was given the Lifetime Achievement award by surprise guest Rekha. All the young composers who took the stage for a medley took turns to sing his songs, beginning with Kabhi kabhie, Aaja re and Dil cheez kya hai. It was interesting to see pretty young things in little black dresses groove to Dil cheez kya hai.The main jury was headed by Javed Akhtar and included Ramesh Sippy, Sooraj Barjatya, Ashutosh Gowariker, Prasoon Joshi, Sameer, Shankar Mahadevan, Annu Malik, Aadesh Shrivastava, Lalit Pandit, Kailash Kher, Louis Banks, Kavita Krishnamurthy, Alka Yagnik, Sadhana Sargam, Suresh Wadkar, Talat Aziz and Ila Arun. This initiative by Radio Mirchi was partnered by title sponsor Royal Stag, associate sponsors Airtel, Pan Parag and Centerfruit (Perfetti) while the event partners are LIC, Vicco, WS Developers, Colors TV, Percep t and Cineyug.

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PERCEPT ENTERTAINMENT

THE MOST SPECTACULAR WEDDINGS 2011 Source: Weddingsutra.com, Date: Jan 3,2012

Three weddings which India’s rich and famous refer to as the decade’s most spectacular weddings– Steel Baron Laxmi Mittal’s daughter’s wedding in Paris, the twin celebrations Diamond magnate Vijay Shah hosted for his son and daughter’s wedding in Antwerp. And the most glamorous wedding Rashmi Mehta organised for his daughter Grishma in Mumbai. If the three weddings set the benchmark, every year more weddings make big news and set a new standard for opulence and innovation. WeddingSutra presents the most spectacular Weddings 2011.

Destination Hyderabad Monthly Media Dossier March 2012 Page 25 of 84

Mallika Reddy & Sidharth Indukari@ GMR Arena, Hyderabad Amitabh Bachchan was the star guest and the glitterati tweeted that it was the best-organised private extravaganza. Fashionistas commented that they had never seen so many people in the most exquisite designer wear under one roof. Pinky and Sanjay Reddy of GVK Industries organised a dream wedding for their daughter, and there was so much buzz about the wedding not just in Hyderabad, but all over India.

The Wedding Makers Invitation cards- Entertainment Design Company, Wedding Management- E Factor, Entertainment- Wizcraft, Hospitality- Percept, Style Direction- Abu Jani-Sandeep Khosla, Decor for at-home functions- Dinaz Noria, Bride and Groom’s attire- Abu-Sandeep, Rohit Bal, Tarun Tahiliani and Shantanu-Nikhil, Gifts for select guests- Sarees by Sabyasachi and Satya Paul, Mallika’s make-up- Mickey Contractor, Performances- Vyas Brothers, Dance Choreography- Remo, Photography and film- Badal & Raja Jain, Candid Photography- Joseph Radhik

Big Indian Wedding in Venice Vineeta Agarwal & Muqit Teja@ San Clemente Palace Hotel & Resort, Venice Seven years after they hosted their eldest daughter Anjani’s spectacular destination wedding in Udaipur, London-based billionaires Bina and Pramod Agarwal hosted their second daughter Vineeta’s wedding in Venice. With celebrations at the most exotic locales, magnificent decor by Sumant Jayakrishnan and acts by international sensations like Shakira, the three day celebration with over 800 guests was referred to as one of the grandest destination weddings.

The Wedding Makers Wedding management- Seven Steps, Decor Design- Sumant Jayakrishnan, Food consultant- Ritu Dalmia, Catering- Munna Maharaj and Federico Salza, Photography- Badal & Raja Jain

Power Wedding Avantika Malik & Imran Khan@ Taj Lands End, Bandra Imran Khan’s marriage to Avantika Malik (daughter of CNBC head honcho Vandana Malik) was an intimate affair, but the wedding reception saw the most powerful personalities of business and bollywood. The pre-wedding functions were at Avantika’s farmhouse in Karjat, the registered marriage at her home in Pali Hill and the grand Black & Silver theme wedding reception at Taj Land’s End.

The Wedding Makers Invitation cards- Uttara Shah, Bride and Groom’s attire- Manish Malhotra, Varun Bahl Match this- Monte Carlo Kajal Fabiani and Gaurav Assomull@ Salle Garnier of the Opera de Monte-Carlo Mumbai Society darlings Kajal Fabiani and Gaurav Assomull’s wedding made big news—thanks to their exotic wedding venue—Monte Carlo. While the Sindhi community around the world exchanged notes on the dream wedding which Billionaires Kamal Fabiani and Madan Assomull organised for their daughter and son, the wedding managers Monte Carlo Weddings and Percept were besieged with requests from the media for pictures and more information on the hottest destination wedding, the highlight of which was a performance by Akon.

The Wedding Makers Pre-wedding party- Taj Mahal Palace & Hotel, Wedding management- Monte Carlo Weddings, Hospitality- Percept, Performances- Sukhbir and Akon, Bride’s wear- Abu Jani-Sandeep Khosla, Suneet Verma

While the GVK Reddy may have made front-page news, the most grand and regal wedding, we hear was organised by a family who safeguard their privacy fiercely- the Jains of the Times of India Group. Trishla, the only daughter of Meera and Sameer Jain wed Satyan Gajwani at Jagmandir, Udaipur— in the most romantic & regal settings put together by Udaipur’s luxury properties and 360 Degrees, the event management arm of the Times of India Group. Monthly Media Dossier March 2012 Page 26 of 84

*********************** Mumbai gets Sunburnt Source: Hindustan Times, Date: March 01, 2012

For those who couldn’t shell out the Rs 8,000 to attend Sunburn last year, things may be looking up. Organisers have now decided to host a summer festival in Mumbai from April 6-8, to be held at the Tulip Star Hotel in Juhu. This edition, which is being pitched as a yearly affair, claims to have a star-studded line-up to rival its Goa cousin. The dance music festival will be broadcast live in 120 countries around the world. Early bird tickets go on sale today on the offical website. “The Mumbai edition is as big as the one in Goa in terms of investments and effort put in,” says Shailendra Singh, Joint MD, Percept, co-founders of the festival. “Nikhil (co-founder Nikhil Chinappa) has been talking to me about holding a dance music festival in this city for two years now. And since it’s the party capital of the country, we had no option.” Mr. Singh admits that the local gig has incurred more expenses, saying, “If we’re doing anything in Mumbai, as compared to the other metros, we pay 33 per cent more tax. But we’re making it affordable for fans. The early bird pass costs Rs 3,250 for three days.” The new edition will be heavy on technological gimmicks, featuring digital tunnels, 3D video experiences and smoke-spouting CO2 guns. “The technology will entertain you,” explains Singh, while refusing to divulge the performance line-up, saying, “We don’t want to make the announcements so early because we want the excitement to build up.” Explaining the choice of venue, Mr. Singh says, “There are not many options in Mumbai. We can’t have it at the Bandra-Kurla grounds because they don’t allow you to serve alcohol. We will have ID checks in place at the bar counters inside the hotel, and will follow any other rules laid down by the Mumbai Police.”

******************************* Nothing but the beat Source: Hindustantimes.com, Date: March 4, 2012

Ten years ago, right after Acquired Funk Syndrome, a Pune-based rock band that is now defunct, won the Independence Rock festival at Rang Bhavan in south Mumbai, a tall, lanky 19-year-old with thick hair approached the lead guitarist, Fali Damania, with what was then an unusual proposal: He wanted to manage the band. They chatted for all of five minutes before Damania agreed, and the youngster, Vijay Nair, then studying commerce at Sydenham College, became possibly India’s first manager of independent musicians. “He used to come to a lot of our gigs,” explains Damania. “Back then, bands were usually managed by one of their members, who booked gigs and took care of payments, public relations and travel arrangements.” Outsourcing these tasks to Nair freed up enormous amounts of time for the band and soon its fortunes rose dramatically, and it became one of India’s hottest rock acts. “We were constantly on the road getting paid R15,000 to R20,000 a show which, at the time, was pretty good,” says Damania. “Vijay took care of everything, including getting shady organisers to give us our money.” A few months later, after similar conversations, Nair started managing Pentagram and Zero, top Mumbai rock bands. “With Vijay handling everything, all we had to do was focus on the music,” says Bandra-based Sidd Coutto, drummer and songwriter for Zero. Says Vishal Dadlani, Pentagram’s front man: “Right off the bat, you could tell that he wasn’t in it for fame or money, that he wanted to establish the independent music scene.” Three years later, Pentagram became the first Indian band to play at UK’s Glastonbury festival. By then, Nair, who grew up in Goregaon, had dropped out of college and given his hobby a name: Only Much Louder, or OML, which he defines as “a content-related company pertaining to music, especially live music, and alternative culture.” “Touring with Acquired Funk Syndrome was the happiest time in my life,” says Nair. “It was the business side of music, the feeling of building something from scratch that really excited me.”

OML rapidly expanded to include under its umbrella a host of subsidiaries: a booking agency The Syndicate, record label Counter Culture Records, production house Babble Fish Productions and OML Digital. To this day, their focus remains on the indie music scene. Ten years ago, this scene was very different. Venues were limited. Audiences were interested in listening only to bands playing covers of Western bands such as Metallica, Nirvana and Guns ‘N Roses. A lot has changed. “The scene has found a certain legitimacy,” says Dadlani, who is now also a prolific Bollywood composer as one half of music director duo Vishal-Shekhar. “Audiences are coming to watch bands play their own Monthly Media Dossier March 2012 Page 27 of 84

songs.” Class act: In the past two years, Nair has gained a reputation of being one of the best concert organisers in India, largely thanks to the glowing reviews the annual Bacardi NH7 Weekender festival — which his company organises — has received since its first edition in 2010. “It is the country’s only complaint-free festival” says Dadlani. “That is because the organisers understand that one needs to respect the artistes as well as the paying public.” Says Damania, now a freelance sound engineer who tours extensively with Bollywood singers Shankar Mahadevan and Sonu Niigaam: “I’ve lost count of the number of times we’ve landed at an airport only to find no one there to pick us up. However, when I go for an NH7 Weekender, everything from transportation to people assisting with baggage and loading the cars has been sorted.” The 2011 edition of the Weekender festival saw a 130% rise in footfalls, to nearly 16,000 attendees. But the festival will not break even for another three years, which according to the folks at OML is quite normal for music festivals. Neysa Mendes, an ex-OML employee, says Nair’s philosophy is less about making profits and more about providing memorable experiences. It is probably this credibility that has resulted in Nair, in association with events company UKNY Music, managing to get Grammy-winning French DJ David Guetta to come to India (see on the right ‘Guetta’s house party’), where audiences are usually accustomed to seeing bands arriving way past their sell-by date. Nikhil Chinapa, festival director of the annual Goa-based Sunburn Festival , Asia’s largest electronic music festival, nearly beat Nair to getting Guetta down to India when he met the hit-maker at a nightclub in Ibiza last September. “I was unfortunately very busy with the fifth edition of Sunburn at the time so I had to let that opportunity go,” says Chinapa. “But I’m glad Vijay is doing it and not anyone else.”

************* Sunburn 'SummerFest 2012' to rock Mumbai shores Source: Radioandmusic.com, Date: March 5, 2012

Fans, who may not have been able to attend Asia’s biggest electronic dance music fest Sunburn 2011, will now have an opportunity to witness the ‘Sunburn Summerfest 2012 festival’ in Mumbai.The star-studded three-day event will commence from 6 April at Hotel Tulip Star in Juhu. The three days of mayhem will be categorized in two stages with a lineup of about 30-40 artistes. The performance will be broadcasted live on YouTube in 120 countries across the world. The alternative festival format replicating Goa fest will have a special focus on technology, gizmos and production. For the first time, the event will feature tech-gizmos like LED mesh, spray guns, 3D projection mapping and more. Speaking about the fest with Radioandmusic.com, Shailendra Singh Jt. MD Percept Limited and Sunburn Inceptor said, “After banging it in big time for our fifth year anniversary of Sunburn Goa, we wanted to bring the experience to the entertainment capital of India. We're taking the experience to the next level. We're going to create some magic with technology, Ground breaking stuff. India is proud of the brand, and now the world is watching Sunburn, and we think Mumbai is ready to show them how we celebrate." The line-up of the artiste will be announced soon.

************* Sunburn special chopper to make Mumbai debut Source: The Times Of India, Date: March 9, 2012

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************* Sunburn Music Festival 2012 In Mumbai! Source: boldsky Date: March 12, 2012

Sunburn Festival comes to Mumbai with its Summer Fest from 6th-8th April at Tulip Star, Juhu, Mumbai. If there was ever the biggest music festival of 2012 then it is here and now. It’s time for Asia’s largest music festival 2012- SUNBURN. SUNBURN is back, this time with its Summer edition. The ultimate electronic dance music festival in 2012 from Percept Limited is going to be held for the first time as a Mumbai event and in a new format - The Summer Fest! Looks like the summer of 2012 has two surprises; Sunburn in summers and Sunburn in Mumbai. All those who missed Sunburn Festival at Goa, in December 2011 have reason to rejoice. One can have an experience of a lifetime, right here, in this Mumbai event from 6th-8thApril 2012 at Tulip Star, Juhu, Mumbai. The Sunburn Summer Fest one of the biggest music festivals of 2012 and boasts of the latest technology in sound, lighting and many technological gimmicks such as digital tunnels and smoke-spouting CO2 guns for the very first time in India. There will be 3D mapped stages to take one to the Sunburn Planet, creating memorable moments. There will be an awesome talent line-up of around 40 artists from across the globe, also featuring some acts and performances that can give one a complete head rush. Additionally, the fest will also be live streamed on Youtube from the venue. Apart from the music in this festival of 2012, the other attractions at Sunburn include experiential lounges, a flea market, engaging activities, uber-cool merchandise, fan page walls and another massive celebration. All thing not excluding the best trance music in the town and country! ABOUT SUNBURN: Sunburn is a 3-Day Electronic Dance Music Festival held in Goa, India. Inaugurated in 2007, Sunburn festival is a synergy of music, entertainment, sports, food, shopping and lifestyle that attracts music tourism in Goa. In the past four years of existence, this music festival has brought together renowned Indian and International DJs to entertain crowds of thousands over a three day period in the last week of December. With a variety of experiences to choose from, Sunburn caters to a wide Indian and International audience and highlights India as a Dance and Festival destination to the world. Sunburn is Asia’s biggest music festival in 2012 and India’s largest festival. It has been recognized among the top 10 music festivals in India by CNN. It is also the winner of the WOW Best Live Event of the Year in 2009 & 2011.

**************************** Sunburn Mumbai 2012 Lineup Announced Monthly Media Dossier March 2012 Page 29 of 84

Source: Nh7.in, Date: March 16, 2012

Sunburn 2011 might be over but Sunburn Mumbai 2012 is all set to make sure that EDM fans have a great summer ahead of them. The organizers of Sunburn, Percept have announced the lineup for the three-day electronic dance music event, which will be held at the Tulip Star hotel in Juhu, Mumbai from April 6 to April 8. The festival will feature the likes of British trance DJ Gareth Emery (pictured), Israeli psychedelic trance DJ Skazi, Egyptian trance duo Aly & Fila and Dutch psychedelic trance duo GMS (Growling Mad Scientists) just to name a few. According to the website, early bird passes for the event sold out in seven hours while regular three-day pass is available for Rs 4,800 plus taxes, and the VIP three-day pass is available for Rs 7,600 plus taxes (you can buy them here). For more details, check out the Sunburn Mumbai 2012 Facebook page. Check out the lineup for Sunburn Mumbai 2012 : Lineup; Gareth Emery; Aly & Fila; Skazi (Live); John Dahlback; G.M.S.; Fergie; Shapeshifters; Mat Zo; Pearl; Arjun Vagale (of Jalebee Cartel); Pleasurekraft; Riktam & Bansi; Brute Force; Sanjay Dutta; Electrypnose; Anil Chawla & Dale Anderson; B.R.E.E.D; Vachan Chinnappa; Clement; DJ Jayant (Live); Lost Stories; Karan Third Eye; Janux; Nawed Khan; Ankytrixx; Shaan; M.MAT & Charlee; Boombaba; Bay Beat Collective; Anish Sood; Vipul and Reji.

******************* Mumbai to host ‘Sunburn’ in April Source: Timesofindia.indiatimes.com, Date: March 24, 2012

Move over Goans, it's the Mumbaikars turn to get sunburnt! Mumbai's April heat will get hotter this year as Sunburn begins April 6. And to set things in motion, a pre-party was held on Thursday night, that was just the beginning of the electrifying celebrations. Apart from grooving to the sets of DJs Pearl and Arjun Vagale, party goers experienced a night in 'Sunburn Planet'. Lasers, smoke guns and dancers in futuristic costumes were just a sneak-peek into the true experience of Asia's largest electronic music festival. Shailendra Singh of Percept, DJ Shaan, VJ Ramona, Simran Kaur Mundi, Shama Sikander and Alex O' Nell attended the party.

*********************************** Speculations are rife that the two were neither friends nor lovers Source: Masala.com, Date: March 28, 2012

In Bollywood, nothing is more fashionable than being in a relationship, denying it and then breaking up. Over the years many stars have indulged in this tradition and one couple keen on continuing it is Bipasha Basu and her one-time 'good friend' Rana Daggubati. Rumours say that both Bips and her co-star from the 2011 flick ‘Dum Maaro Dum’ faced a lot bumps in their relationship ever since Rana was found cosying up with south Indian actress and the ‘Khatta Meetha’s’ leading lady Trisha at the Sunburn music festival in Goa . This added to the confusion of their status as neither of them had acknowledged nor denied their relationship, preferring to keep the world guessing about it. Now reports say the whole affair was just a publicity stunt for their film ‘Dum Maaro Dum.’ According to sources, Bipasha might had admitted to going out for dinners and events with Rana as she would with any good friend. Apparently, the dusky actress didn't mind the gossip about a successful single woman seeing a young aspirant in Bollywood from spreading around. However, all the rumours did beneift Rana immensely as it not only brought him into the spotlight but also fetched him a film with Ram Gopal Varma in addition to another international project.

********************************** Goa gets new Music fest Source: Hindustan Times, Goawire, Date: March 28, 2012

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*********************** Summer Sun Source: Time Out Mumbai Date: March 30 – April 12, 2012

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**************************** DJ Listing Source: Time Out Mumbai Date: March 30 – April 12, 2012

*************************** Are you ready to get Sunburn Source: The Times of India – Bombay Times, Date: March 31, 2012

Monthly Media Dossier March 2012 Page 32 of 84

**************************

PERCEPT TALENT

Star power Source: The Financial Express, Date: March 6, 2012

Monthly Media Dossier March 2012 Page 33 of 84

************* Percept Talent on a spree of signing talents, hires Pooja Batra & Payal Rohatgi Source: Medianewsline.com, Date: March 22, 2012 Monthly Media Dossier March 2012 Page 34 of 84

Percept Talent - The celebrity management division of Percept Limited has recently signed talents from various genres ranging from Bollywood to Wrestling to Squash. The newly signed talents are Pooja Batra – renowned Bollywood actress & former Miss India Asia-Pacific, Sangram Singh - India’s only Professional Wrestler having represented India in multiple fights, Joshna Chinappa – India’s leading squash player and Payal Rohatgi of the latest reality show - Survivor India fame. The tenure of the contact was signed. Speaking about the newly signed talents, Joji George, CEO, Percept Sports & Entertainment said, “We are extremely pleased to have these names associated with us. We at Percept Talent will help provide assistance to our talents in flourishing in their respective career graphs. We welcome them on board and hope for a long fruitful association.”

Pooja Batra : At a young age, she started modeling as a part-time job. She was best known for her Liril soap commercial. She was the first Indian face to launch and be a spokesperson for Head and Shoulders in India. As a model she has participated in over 250 events and ad campaigns. She shot to fame when she was crowned Miss India Asia-Pacific in 1993. She has played the lead role in over 20 films. The first film she signed was Virasat in 1997. She worked in over 22 films including Haseena Maan Jayegi, Dil Ne Phir Yaad Kiya and Kahin Pyaar Na Ho Jaaye. After shifting her base to Los Angeles for over 5 years now, Pooja plans to re-initiate her presence in Indian entertainment market. After a series of discussions; Pooja has signed exclusively with Percept Talent to manage her endorsement, television content creation, appearances and performances in India.

Sangram Singh : A Professional Wrestler from India and a Gold Medallist in the Commonwealth Wrestling Championship held in South Africa; Sangram Singh came to spotlight after his stint at latest reality show Survivor India. Sangram is a true showcase of what determination can enable one to do; as he was wheel-chair ridden for around a decade post which his grit and determination took him to this stage where he is among the world’s most well known professional wrestlers. After evaluating multiple talent management organizations, he chose to sign exclusively with Percept talent as he was convinced that PTM could add significant value in his overall career growth.

Joshna Chinappa : Joshna is one of the leading squash players of India and was the first Indian player to have won the British Squash Championship in 2003. Joshna is the face of leading brands like Nike, Gold Gym, the 3c company etc and is a perfect mix of athletic composure and earthy model like looks. Joshna’s international ranking has always been high and is expected to reach below 20 in a 2-3 year horizon – a feat never achieved by any Indian. Her association with Percept Talent was established when Percept Talent signed the 3c deal with her earlier this year. After evaluating the planning and the professional handling of her work, she was visibly happy to associate herself with Percept as an exclusive talent.

Percept Talent’s immense knowledge, understanding and in-depth perceptive will certainly assist these talents in representing the brand values to a wide set of audiences.

************************* Percept Talent on a spree of signing talents, hires Pooja Batra & Payal Rohatgi Source: Therealtimer.com , Kodagufirst.in , Date: March 22, 2012

Percept Sports & Entertainment said, “We are extremely pleased to have these names associated with us. We at Percept Talent will help provide assistance to our talents in flourishing in their respective career graphs. We welcome them on board and hope for a long fruitful association.”

Payal Rohatgi: Actress Payal Rohatgi who has recently featured in the latest high TRP garnering reality show, Survivor India; signed exclusively with Percept talent. She had shown interest in Percept Talent due to her prior association with the company. Percept Talent’s immense knowledge, understanding and in-depth perceptive will certainly assist these talents in representing the brand values to a wide set of audiences.

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Monthly Media Dossier March 2012 Page 36 of 84

MEDIA

ALLIED MEDIA

Adgully Exclusive | Allied Media is all set for year ahead with its M3 model: Shripad Kulkarni Source: Adgully.com, Date: March 5, 2012

Coverage Link: http://www.adgully.com/advertising/adgully-exclusive-allied-media-is-all-set-for-year-ahead-with-its-m3- model-shripad-kulkarni.html

************ Contribution of women has to be celebrated every day: Allied Media’s Shweta Panwar Source: Adgully.com, Date: March 9, 2012

“I’m proud to be a women,” says a bubbly Shweta Panwar, when asked about what she feels about the International Women’s day. As the International Women’s Day rolls out people like Shewta have been one of the stand outs who show what women can achieve anything if they set their heart to it. Ask Shweta and she would tell you that for her Women’s Day is a celebration of the spirit of womanhood, to honor the grit and determination of a woman and her contribution to society at large. It’s a day to experience and enliven the women empowerment in today’s age. Shewta started her career as a Planning Executive in Group M-MindShare Fulrcum in 2003. Over the span of time, she moved on and worked with Mindshare Fulcrum as a Planner, then as an Account Manager at Optimum Media Solutions. Currently working as Associate Business Director, Allied Media, Shweta was determined to carve a niche for herself in this male chauvinistic world. “No doubt that the contribution of women has to be celebrated every day. The day makes me feel special, unique in my own way and proud to be woman,” she says. “It adds to my determination to carve a niche of my own, she tells Adgully. Inspired by her mom, who has been her pillar of strength since her child hold, Shweta is of the opinion that although things have improved drastically for women as such, but on the whole they still face a burden of the dual responsibility – maintaining home and office. “The biggest challenge for a woman is to find a balance between her responsibilities and fulfilling her dreams,” says Shweta. Being in the media space for more than eight years, Shweta believes that its one place where women are treated fairly and get equal opportunities of growth. “The industry we are in is fair and gives an equal opportunity for growth to all. It rewards the performers,” she says. “The industry has fair representation of women with some even as heads of various companies. However, newer talent is always welcome and would be great to have more representation from women,” she adds. Shweta Pawar’s specializes in Media Planning and Implementation and developing annual strategies. On such an auspicious day lets all respect the womanhood and the strength that she has.

**************** Dentsu Media to manage advertising duties for Canon digital cameras Source: Afaqs.com, Date: March 14, 2012

Monthly Media Dossier March 2012 Page 37 of 84

which will be launched over the next few weeks," he says. The entire creative account of Canon moved from Rediffusion-Y&R to Dentsu Marcom in 2004, while only a part of the media business moved from The Media Edge (TME) to Dentsu. Percept/H started working with Canon in 2007. The same year, it executed a print campaign titled 'Leaf' for Canon Pixma Printers. In 2007, Canon divided its media business between Dentsu and Allied Media Integrated Communications, the media arm of the Percept Group. Incorporated in 1997, Canon India is a 100 per cent subsidiary of Canon Singapore. The company has offices spread across seven cities in India. Some of the products offered by the company include digital copiers, multi-functional peripherals, fax machines, inkjet and laser printers, scanners, all-in-ones, digital cameras, digital camcorders, dye sub photo printers and multimedia projectors, semiconductors, card printers, and cable ID printers. Canon India has also forayed into the retail space with the launch of its exclusive brand retail store, Canon Image Square. In January, Canon India announced the appointment of Kazutada Kobayashi as its new president and CEO. Kobayashi replaced Kensaku Konishi, who took on his new role as the CEO of Canon Singapore, after his tenure as president and CEO at Canon India for five years.

************* Radio One sings a different tune Source: Business-standard.com, Date: March 14, 2012

Radio One (94.3 MHz) is singing a different tune in its two key markets, Delhi and Mumbai. The radio channel, a joint venture of BBC Worldwide and Next Mediaworks, has taken a step away from the de-rigeur Bollywood music, and is positioning itself as a channel that airs only English music. The objective is to be an ‘intelligent’ channel that appeals to an evolving audience of English music. “We do not want to be just a radio station but rather an infotainment station,” says Shyju Varkey, station director and national marketing head, Radio One. “Business, entertainment, sports will also find space on the channel, and will be tied together with English music,” he adds. Listener engagement will be further extended via on-air and off-air promotions such as quizzes, debates, essay writing competitions for kids on weekends. News, of course will not be aired, due to regulatory restrictions on the radio medium in India. So is there a captive audience base for English music in India? Radio One says it has done its homework. As Varkey indicates, “Our research shows that all radio stations play Bollywood music and eventually sound the same.” Cloned content means listeners keep switching channels between songs. Thus, Radio One is counting on English music to break the clutter. The brand is confident that a large English speaking population in the two metros who consume English news through different mediums like television and print will take a shine to the music. Deloitte Haskins & Sells partner (media) Ashesh Jani agrees that preference for English content has increased in the last few years. But gaining listenership is only half the battle. The other is advertising revenue. “The challenge like in any other media business, is that the market leader takes away the larger chunk of revenues,” says Prashant Panday, executive director and CEO, Entertainment Network India Limited (ENIL), who operates the Radio Mirchi channel in India. “Costs, which include music licensing and talent, are pretty similar across broadcasters, as a result of which players lower down in the pecking order find it difficult to break-even at the profit-after tax (PAT) level.” Thus, for Radio One, which occupies fifth or sixth position across markets like Mumbai, Bangalore, Delhi and Kolkata (source: Radio Audience Measurement 2011 data), garnering advertising revenues will be an uphill task. Revenues from advertising cannot be ignored since it brings in almost 80-90 percent of revenues for a radio channel. If the past is an indication, English music has not found much success with players. But Varkey is optimistic. “Today, advertisers are looking for a differentiated product in radio so that they can target better and engage better. Such content is prevalent in print, television and the Internet but not in radio,” says Varkey. Allied Media Chief Operating Officer PM Balakrishna says advertisers will come on board if the station is able to create a buzz. “It depends on how well the station promotes the new offering,” explains Balakrishna. Also, with niche product categories emerging across sectors, there is better scope than in the past. Players are also counting on the rollout of Phase III radio licenses, which once underway, will allow channels to operate at a second frequency. “The cost of operation of a second channel would be much lower and thus a second frequency in English might be commercially feasible,” sums of Panday of ENIL.

******************* Monthly Media Dossier March 2012 Page 38 of 84

PERCEPT OUT OF HOME

Percept OOH executes on-ground campaign to promote Tata Indigo eCS Source: Eventfaqs.com, Date: February 29, 2012

To promote the USP of the Tata Indigo eCS, Percept Out-of-Home (OOH) managed an on-ground activity to communicate to the end consumer that the car gives an average of 25 km per litre, thus making it ‘India's Most Fuel Efficient Sedan'. The activation was conducted on Feb. 24 at the HP petrol pump, Bandra, Mumbai. To amplify the same, the agency distributed one litre mineral water bottles to around 150 four-wheeler owners driving into the pump. Percept OOOH designed a creative on the bottles, which read ‘Paani Khatham Hoga Fuel Nahi - India's Most Fuel Efficient Sedan'. Commenting on the activation, Sudipta Suri, A3 product group, Tata Motors said: "The Indigo eCS, which at 25kmpl gives the best fuel efficiency among sedans in India, got its main message across to customer in an effective manner through this activity." Rajneesh Bahl, Head-Outdoor, Percept OOH added: "These days, out of home advertising endeavours to reach beyond distant billboards and bus backs. The idea was to trumpet the billboard message in person through customer touch points like petrol pumps. We have been associated with Tata Motors for the past one and a half years executing events for various brands under its hat." Percept plans to execute the activation at many other petrol pumps in Mumbai, and then expanding to major metros and tier 1 and 2 cities.

**************** Percept OOH executes state launch for Muthoot FinCorp in MP Source: Mxmindia.com, Date: March 8, 2012

Percept Out-of-Home (OOH) is executing OOH state launch for Muthoot FinCorp in select cities in Madhya Pradesh. The execution period of the activity commenced from January 26 for a duration of 20 days. The activity was emphasised in tier 2 cities, namely in Bhopal and Indore. The primary objective of the campaign was to create consciousness about the launch of the services of Muthoot FinCorp in Bhopal and Indore. Besides increasing awareness for the brand, there was a requirement to attract a wider base of eye balls at local markets, bus stand, railway stations, airports, commercial and high traffic zones. Another target was to gain a foothold in the new markets and consolidate the brand’s presence. The launch campaign was executed for a better geographical coverage, garnering brand visibility with finesse. Rajneesh Bahl, Head -Outdoor, Percept Out of Home said, “This is a classic case for outdoor launch. Bhopal and Indore have not seen such a high impact launch since a long time. The operation was well-crafted, on lines of any telecom brand, but at a nominal spend. Creatives was specially adapted for each city and in accordance with every media. A spokesperson from Muthoot FinCorp said, “The message in the out-of-home advertising has effectively echoed our state launch in Madhya Pradesh. The strategic locations were specifically selected in accordance with the target audience.” Muthoot FinCorp Limited, the flagship company of the Muthoot Pappachan Group, has 1400+ branches and offers products and services like Gold Loans, Money Transfer, Forex Services and other Investment Solutions.

************* Percept Out of Home undertakes OOH for Tupperware Carnival Source: Exchange4media.com, Date: March 16, 2012

Percept Out of Home will build awareness for a Tupperware Carnival in Coimbatore, Tamil Nadu through an outdoor campaign. While the strategy is to create awareness for Tupperware brand at a few key locations in the city of Coimbatore; the primary objective of the outdoor campaign is to invite consumers to Tupperware’s carnival in the city. “The outdoor campaign was planned in conjunction with the Tupperware Carnival. This was to build awareness for the brand. The creative used were very vibrant which made each hoarding stand out,” said Rajneesh Bahl, Business Head – Outdoor, Percept Out of Home. Customers from all sections of the society and age groups are the target audience. The creative for this unique campaign was kept lucid for the understanding of all age groups. “While an effective print Monthly Media Dossier March 2012 Page 39 of 84

campaign ensures that our consumers know about our events, a comprehensive OOH campaign reminds them that they have to attend the same, thus increasing our turnout,” said Anshu Bagai, Marketing Director, Tupperware India.

******************* Percept Out of Home undertakes OOH for Tupperware Carnival in Coimbatore Source: Afaqs.com, Date: March 16, 2012

Percept Out-of-Home, India's renowned Out of Home Agency undertakes OOH for Tupperware in Coimbatore, Tamil Nadu. While the strategy adopted has been to create awareness at a few key locations in the city of Coimbatore for Tupperware brand; the primary objective of the campaign has been to propagate Tupperware organized carnival in the city via outdoor. The outdoor ads have lent a better geographical coverage along with brand visibility. Customers from all sections of the society and age group have been the target audience. Tupperware is one of the leading brands in Food Packaging via Plastic Products. Its brand proposition has been to communicate 'preserving food and eating supplements fresh and healthy'. The campaign had its uniqueness in the way that the creative was kept lucid to for the understanding of all age group in terms of connectivity with the brand. Rajneesh Bahl, Business Head- Outdoor at Percept- Out Of Home said, “The outdoor was planned in conjunction with Tupperware Carnival. This was to elevate awareness for the brand. The creative used were very vibrant which made each hoarding stand out.” Anshu Bagai, marketing director at Tupperware India added, "Being a company that builds communities, events are an important part of the Tupperware marketing mix. For high involvement events such as this one, only building awareness is never enough. We at Tupperware always conduct integrated campaigns to invite our end consumer to take action. Strategically placed hoardings provide the necessary support to our print campaigns to keep the event top-of-mind of our consumer. While an effective print campaign ensures that our consumers know about our events, a comprehensive OOH campaign reminds them that they have to attend the same and increases our turnout."

******************* Percept Out of Home undertakes OOH for Tupperware Carnival in Coimbatore Source: Stockpricetoday.com, Date: March 19, 2012

Percept Out-of-Home, India's renowned Out of Home Agency undertakes OOH for Tupperware in Coimbatore, Tamil Nadu. While the strategy adopted has been to create awareness at a few key locations in the city of Coimbatore for Tupperware brand; the primary objective of the campaign has been to propagate Tupperware organized carnival in the city via outdoor. The outdoor ads have lent a better geographical coverage along with brand visibility. Customers from all sections of the society and age group have been the target audience. Tupperware is one of the leading brands in Food Packaging via Plastic Products. Its brand proposition has been to communicate 'preserving food and eating supplements fresh and healthy'. The campaign had its uniqueness in the way that the creative was kept lucid to for the understanding of all age group in terms of connectivity with the brand. Rajneesh Bahl, Business Head - Outdoor at Percept- Out Of Home said, “The outdoor was planned in conjunction with Tupperware Carnival. This was to elevate awareness for the brand. The creative used were very vibrant which made each hoarding stand out.” Anshu Bagai, marketing director at Tupperware India added, "Being a company that builds communities, events are an important part of the Tupperware marketing mix. For high involvement events such as this one, only building awareness is never enough. We at Tupperware always conduct integrated campaigns to invite our end consumer to take action. Strategically placed hoardings provide the necessary support to our print campaigns to keep the event top-of-mind of our consumer. While an effective print campaign ensures that our consumers know about our events, a comprehensive OOH campaign reminds them that they have to attend the same and increases our turnout."

***************

Monthly Media Dossier March 2012 Page 40 of 84

PERCEPT KNORIGIN

'Dev' SOMG - world premiere Source: Indiaglitz.com, Date: March 21, 2012

Ever shining star director Indrajith Lankesh in consultation with producer Smt Shilpa Ramesh Ramani is taking his 9th film 'Dev Son of Muddhe Gowda' to world over. For this novel attempt Cinecurry of PK Online a division of Percept Limited is coming to help.It is via You Tube this facility will be provided to foreign countries. The system is not available for Indians. It is just one dollar cost to watch 'Dev Son of Muddhe Gowda' says Cauvery Adiga, Vice President of Perceptknorigin. The Kannada speaking people spread out world over could watch this film 'Dev..Son of Muddhe Gowda' hassles free. There is moving out of the house, parking of the vehicle problem etc. When the DVD of the film Dev...is released we have plans to release the film on You Tube for Indian audience. A special locking system has been set up for Indians in this novel method says Cauvery Adiga.Cinecurry is an entertainment brand by PK Online that has 85 million views and in the 10th ranking worldwide. 'Dev Son of Muddhe Gowda' of director Indrajith Lankesh film coming on You Tube for audience settled beyond India is another milestone for Cinecurry, producer and director of the film and to the Kannada filmdom it is a fabulous advancement.

************************ 'DEV'.. you tube world premiere Source: supergoodmovies.com, Date: March 21, 2012

Another record enters the page of cinema history. The thought not given by anyone so far, Jade Plant Venture producer Shilpa Ramesh Ramani, director Indrajith Lankesh and PK Online have worked out.For the first time the premier of two hours plus film ‘Dev Son of Mudde Gowda’ will be on air in You Tube. The people in India cannot access to it. There is a proper locking system. People outside India have to remit 1 dollar for viewing the film on You Tube says Cauvery Adiga, Vice President of Cine Curry of PK Online a division of Perceptknorigin. Producer Shilpa Ramesh Ramani of Jade Plant Ventures, Indrajith Lankesh reached an agreement to this effect to premiere the film ‘Dev Son of Muddhe Gowda’ sometime in first week of April this year.This innovative scheme is good news for the audience of Kannada cinema living outside India. Cinecurry is an entertainment brand owned by PK Online, a division of Percepts Limited. The movie will be available on its You Tube channel which is one of the most successful in India. The channel is the 10th most watched with 85 million views.Cauvery Adiga addressing the media on this occasion said this is the most advanced method and audience worldwide can watch at home and we are excited about this association as this will help us reach out to the audience in a focused manner with cost effective measures.Leading personality of Karnataka Smt Sudha Murthy, Indrajith Lankesh, Producer Smt Shilpa Ramesh Ramani, Diganth, Charmee, Arpitha Indrajith Lankesh were present at the triple function held today at PVR Gold Class.Smt Sudha Murthy inaugurated www.devkannadamovie.com and personal website of Indrajith Lankesh www.indrajithlankesh.in

*************************** Upcoming Kannada movie to be premiered overseas on YouTube Source: Indiadigitalreview.com, Date: March 27, 2012

Cinecurry, the entertainment brand owned by PK Online, a division of Percept Limited, has planned to release Kannada movie ‘Dev – Son of Mudde Gowda’ on YouTube for overseas audience. The movie, however, will be not be available for the YouTube users in India. Producers, Jade Plant Ventures have collaborated with Cinecurry to launch the film simultaneously with its theatrical release on April 6, 2012.In the US, the movie will be available for rent at 1$ on YouTube while in other countries the film will be available for free on Cinecurry’s YouTube channel. In India, the channel is the 10th most watched, with over 85 million views.“Dev Son of Mudde Gowda’s premiere on YouTube is yet another feather in our cap as YouTube is the world’s most popular online video community and Indrajit Lankesh’s films are a guaranteed success. We are excited about this association as this will help us reach out to the audience in a Monthly Media Dossier March 2012 Page 41 of 84

focused manner and will be cost-effective for the producers. We see cinecurry as a dominant medium for enabling movie producers to monetise their digital assets.” Viraj Malik, CEO of PK Online said.

********************************** 'DEV'.. you tube world premiere Source: Cineloka.co.in, Date: March 21, 2012

Another record enters the page of cinema history. The thought not given by anyone so far, Jade Plant Venture producer Shilpa Ramesh Ramani, director Indrajith Lankesh and PK Online have worked out.For the first time the premier of two hours plus film ‘Dev Son of Mudde Gowda’ will be on air in You Tube. The people in India cannot access to it. There is a proper locking system. People outside India have to remit 1 dollar for viewing the film on You Tube says Cauvery Adiga, Vice President of Cine Curry of PK Online a division of Perceptknorigin. Producer Shilpa Ramesh Ramani of Jade Plant Ventures, Indrajith Lankesh reached an agreement to this effect to premiere the film ‘Dev Son of Muddhe Gowda’ sometime in first week of April this year.This innovative scheme is good news for the audience of Kannada cinema living outside India. Cinecurry is an entertainment brand owned by PK Online, a division of Percepts Limited. The movie will be available on its You Tube channel which is one of the most successful in India. The channel is the 10th most watched with 85 million views.Cauvery Adiga addressing the media on this occasion said this is the most advanced method and audience worldwide can watch at home and we are excited about this association as this will help us reach out to the audience in a focused manner with cost effective measures.Leading personality of Karnataka Smt Sudha Murthy, Indrajith Lankesh, Producer Smt Shilpa Ramesh Ramani, Diganth, Charmee, Arpitha Indrajith Lankesh were present at the triple function held today at PVR Gold Class. Smt Sudha Murthy inaugurated www.devkannadamovie.com and personal website of Indrajith Lankesh www.indrajithlankesh.in

********************************** Upcoming Kannada movie to be premiered overseas on YouTube Source: Indiadigital review Date: March 27, 2012

Cinecurry, the entertainment brand owned by PK Online, a division of Percept Limited, has planned to release Kannada movie ‘Dev – Son of Mudde Gowda’ on YouTube for overseas audience. The movie, however, will be not be available for the YouTube users in India. Producers, Jade Plant Ventures have collaborated with Cinecurry to launch the film simultaneously with its theatrical release on April 6, 2012. In the US, the movie will be available for rent at 1$ on YouTube while in other countries the film will be available for free on Cinecurry’s YouTube channel . In India, the channel is the 10th most watched, with over 85 million views. “Dev Son of Mudde Gowda’s premiere on YouTube is yet another feather in our cap as YouTube is the world’s most popular online video community and Indrajit Lankesh’s films are a guaranteed success. We are excited about this association as this will help us reach out to the audience in a focused manner and will be cost-effective for the producers. We see cinecurry as a dominant medium for enabling movie producers to monetise their digital assets.” Viraj Malik, CEO of PK Online said.

*************************** Kannada Movie To Premier On Youtube; People Residing In India Can’t Watch It Source: Watblog Date: March 29, 2012

Entertainment Brand CineCurry has collaborated with Jade Plant Ventures producers to premiere a Kannada movie, ‘Dev s/o Mudde Gowda‘ on movie streaming site, Youtube. Though the movie is in Kannada, it won’t be available for people residing in India. In some countries the screening will be available for free except U.S. YouTtube has recently been host to some movie releases. Shemaroo’s ‘Super K’ premiered on it. Besides premiers, Youtube is now building its collection of movies & TV shows to be available 24×7. The video sharing website is slowly but steadily morphing into a Video streaming website. On the other hand it also has to ward off Amazon which recently grabbed Discovery’s ageless treasures. Youtube also has a mobile optimized version. So theoretically, you can easily Monthly Media Dossier March 2012 Page 42 of 84

watch full-length movies on the go. While Bollywood movies have made such entries, it is new for a regional movie to start like this. This movie should allow Kannada speaking expats some quality content, whole helping producers explore an additional revenue stream. How Does Youtube Earn? Currently, Youtube earns through non-intrusive advertisements displayed at the bottom of the streaming movie. Not like Yahoo. Its ad supported destination titled ‘BoxOffice’ was launched last year. Youtube is also working hard to offer live streams of few Indian channels including Star News, Aaj Tak, Life Ok and UTV Bindaas at Youtube.com/live. At the last count it claimed to have 19000+ Indian TV Shows that too in multiple regional languages like Hindi, Tamil, Telugu etc. With such endeavors, Youtube is sure to establish itself as a provider of quality entertainment & infotainment. But why keep Indians out?

****************** Kannada Film “Dev Son Of Mudde Gowda” To Premiere Simultaneously Online Source: Medianama Date: March 28, 2012

CineCurry , the entertainment brand owned by Percept Knorigin or PK Online has collaborated with Jade Plant Ventures producers to premiere a Kannada movie, ’Dev s/o Mudde Gowda ‘ on movie streaming site, YouTube, worldwide (except India).The first day first show announcement comes close on the heels of last week’s announcement by Verismo’s Mela, launching a First Day First Show initiative, wherein it will release Bollywood movies in international markets along with their theatrical release in India. While some Hindi films have been premiered on the internet in the past, we have not seen a regional film taking this route. This move would allow the producers to reach out to Kannada speaking expats, in addition to serving as an additional revenue stream. Pricing : The movie will be available as a rental for $1 in the United states and for free in other countries on CineCurry’s YouTube channel, along with its theatrical release in India on April 6, 2012. This, of course, is not the first time when a production house or a studio had premiered a movie on YouTube. In January 2010, Movie studio, Indian Films, had collaborated with YouTube to premier its Bollywood movie Striker on YouTube, coinciding with its theatrical release in India. The movie was available on rental for $4.99 in the United states and was available for free in other countries except India. In February 2008, Rajshri Productions had premiered its movie Vivah and had registered 6500 downloads at $9.99 per streaming. Makers of Bollywood movie F.A.L.T.U had also taken this route to release it online worldwide excluding India, for $2.89.

Later, YouTube had also offered movies like Bheja Fry 2 and 240 other titles on rental basis in the US, apart from the 350+ movies available for free viewing. Eros International, had launched its online movie streaming service called Eros Now through which it would offer full length feature films from its digital catalogue, across Hindi, Tamil (through Ayngaran studios), Kannada, and Marathi titles, in addition to songs and music videos.

YouTube had also launched an ad supported movie destination called BoxOffice in June 2011, followed by a dedicated movies page. It had later tied up with various movie studios to improve their movie catalog, added support for more regional languages and content, launched its partner program in India, started offering live streams of few Indian channels including Star News, Aaj Tak, Life Ok and UTV Bindaas at Youtube.com/live and more recently, had revamped its TV shows page to offer television shows on the site. The company had claimed to offer more than 19,000 full episodes of 300 programs in six different languages including Hindi, Tamil, Telugu, Bengali, Gujarati, and Punjabi.

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PERCEPT ACTIV

Percept Activ handles Malayala Manorama 8th Vanitha Awards 2012 at Cochin Source: Network2media.com, Date: March 6, 2012

Percept Activ, the strategic business unit of Percept Media, recently hosted the Malayala Manorama 8th Vanitha Awards 2012 on February 12, 2012 at Wellington Ground, Cochin. The event was graced by the presence of legends & successful celebrities who have created history in the world of Indian cinema. Percept Activ has been handling the on- ground activation for Vanitha Awards since its inception. In addition to the overall event, the agency handled the production & technical element, content management and artist management. The content of the show ranged from Malayalam to Tamil to Bollywood, making it a well balanced award show. In contrast with the regular televised award nights, Vanitha Awards has attendance of over 25,000 people watching it LIVE at the venue. Hence, the onus was on the agency to ensure and deliver an event which was not only glamorous on television but also spectacular to watch LIVE. Sameer Sethi, Business Head – South, Percept Activ said, “To add to all the drama and action on stage, this year we roped in over 30 artists from Bollywood, Tamil and Malayalam cinema. Some of the performers included Bollywood actress Neha Dhupia, Playback Singer Sunidhi Chauhan, Actor Dhanush (Kolaveri di Fame), Playback Singer Naresh Iyer, Blaaze, Cricketer Shreesanth, Actress Amala Paul and Priya Mani among many others. Pyro Act from Australia added to the visual awe.” Elaborated Sanjay Shukla, COO, Percept Activ, “The expectations from the team have always been very high and with every passing year the standards are only set higher. Our challenge was to live up to it and create another benchmark in the event parlance. The Award Night goes on to reinstate our philosophy to define, design and deliver, thus creating the WOW factor, which audience look up to.” Percept Activ’s flawless planning & execution made the event a grand success. It was an evening to remember!

************ Percept Activ handles Vanitha Awards 2012 Source: Exchange4media.com, Date: March 11, 2012

Percept Activ, the strategic business unit of Percept Media, hosted the Malayala Manorama 8thVanitha Awards 2012 on February 12, 2012 at Wellington Ground, Cochin. Percept Activ has been handling the on-ground activation for Vanitha Awards since its inception. In addition to the overall event, the agency handled the production and technical element, content management and artist management. The content of the show ranged from Malayalam to Tamil to Bollywood. Sameer Sethi, Business Head – South, Percept Activ, said, “To add to all the drama and action on stage, this year we roped in over 30 artists from Bollywood, Tamil and Malayalam cinema. Some of the performers included Bollywood actress Neha Dhupia, playback singer Sunidhi Chauhan, actor Dhanush (Kolaveri di Fame), playback singer Naresh Iyer, Blaaze, cricketer Shreesanth, actress Amala Paul and Priya Mani, among many others. Pyro Act from Australia added to the visual awe.” Sanjay Shukla, COO, Percept Activ, added here, “The expectations from the team have always been very high and with every passing year the standards are only set higher. Our challenge was to live up to it and create another benchmark in the event parlance. The Award Night goes on to reinstate our philosophy to define, design and deliver, thus creating the WOW factor, which audience look up to.”

************* Percept Activ executes a two day roadshow – ‘Blissful Bihar’ for The Bihar Tourism Board at Surat. Source: Network2media Date: March 29, 2012

Percept Activ executed a two day roadshow for The Bihar Tourism Board at Surat. The ‘Blissful Bihar’ roadshow aimed at showcasing the extensive tourist attractions of Bihar to the populace of Gujarat. The Road show kick started with a press conference addressed by the state tourism officials. The agenda of the press conference was on presenting the traditional and cultural prosperity of Bihar and discuss the various initiatives and programs undertaken to boost the domestic tourism in Bihar. The panel touched upon the various culturally rich attractions to draw tourists from Gujarat. Monthly Media Dossier March 2012 Page 44 of 84

The press conference was followed by a special cultural program including dance and music performance by specialized folk artists from Bihar. The activity centre comprised of various stalls showcasing different handicrafts from Bihar like the Madhubani paintings, Sikki art work and Bhagalpur silk along with delectable Bihari cuisine to name a few. Commenting on the successful execution of ‘Blissful Bihar’, Mr. Sanjay Shukla, Chief Operating Officer, Percept Activ said, “Tourism is a fascinating storyboard of heritage and history, and India has it all. Over the years however, things have changed and progressive India is the new face. In sync with the progress the state has witnessed in recent times, when Bihar wished to present its agenda with a fresh outlook to whole of India, we sketched a modern roadmap for Bihar Tourism Board. The challenge was to creatively present Bihar while bringing alive the bliss factor of the state, moving beyond the tag of heritage alone. The road-show was a holistic platform for the newsmakers of Gujarat, simultaneously presenting Bihar on a colorful canvas of art, culture and tradition – a platter to explore for the Gujarati community as a whole. Right from the creative thought process to the execution, the team did an amazing job to help Bihar make a memorable impression at the outset.” Speaking about the initiative, Mr. Gurfan Ahaman, Joint Director Bihar Tourism, "The core agenda of this initiative was to bring the people of Gujarat to experience Blissful Bihar. We are employing a variety of initiatives to promote Bihar as an emerging preferred tourist destination in times to come.” People from various walks of life including students, government and corporate employees were invited to experience the Mini Bihar created by Percept Activ with all the various exciting activities planned during the roadshows.

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Monthly Media Dossier March 2012 Page 45 of 84

COMMUNICATIONS

ADVERTISING

PERCEPT/H

Percept/H wins creative duties of Zee New Media's Ditto TV Source: Afaqs.com, Date: March 02, 2012

The agency won the duties following a multi-agency pitch. The size of the business is about Rs 15 crore. Percept/H has won the creative duties of Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL). The agency won the business following a multi-agency pitch. The size of the business is said to be about Rs 15 crore. Confirming the development, Manoj Padmanabhan, head, marketing, Zee Digital, says, "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative." This is the first time that a media network has invested in OTT technology in India. Globally, OTT TV is one of the most preferred on-the-go channels for consumption of media and entertainment. "This brand will surely set a new trend in terms of media consumption in this country and we will work in tandem with Zee to make it a huge success," says Ayan Chakraborty, Chief Growth Officer, Percept/H. GroupM- promoted MEC handles the media duties for Ditto. The OTT platform offers TV channels and on-demand video content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. To develop the technology platform, Ditto TV has partnered with Siemens Communication and Media Technology.

******************************* Percept/H bags the business of Zee’s Ditto TV Source: Adgully.com, Date: March 3, 2012 Source: Indiantelevision.com, Mxmindia.com, Pluggd.in, Date: March 2, 2012

Percept/H has won the creative duties for a new brand, Ditto TV, from the Zee Group. Percept H shot out 5 other agencies to pick up the mandate for this recently launched brand in the domain of OTT (over the top) television. Commenting on the selection, Manoj Padmanabhan, Head of Marketing, Zee Digital says “Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative.” Ayan Chakraborty, Chief Growth Officer, Percept/H says “The team is excited to be working on this brand which is surely going to set a new trend in terms of media consumption in this country.” While this is the first time any of the media majors have invested in this technology in India, OTT TV globally is a proven and very successful format for on-the-go consumption of media and entertainment. Some of the leading players like Sky generate a significant amount of revenues through this channel.

************* 'Wanted Yesterday' all set to go retro in Mumbai this weekend Source: Afaqs.com, Date: March 7, 2012

Fans Wanted Yesterday, the blues band formed by admen Rajeev Raja, creative consultant DDB Mudra; Subhash Kamath, managing partner, BBH India; and Prabhakar Mundkur, CEO, Percept/H, is set to perform its next gig at the Blue Frog in Mumbai on Saturday, March 10. In what will be an hour and a half long performance and 18 songs to boot, the band shall play to the theme of a retro night, in a bid to get youngsters excited about retro music with a difference. Raja is the flautist, Mundkur is the lead guitarist and Kamath is on the rhythm guitar. All three are vocalists as well. This Monthly Media Dossier March 2012 Page 46 of 84

Saturday's performance will also see Tala Faral on keyboards and saxophone, Kenneth Rebello on the bass guitar, and Hitesh and Cassy Fernandes (on drums) as a part of the band. As is known, Wanted Yesterday has conducted several live performances in the past, including one at the Blue Frog in 2009 on the occasion of the felicitation of the Indian winners of the NY Festivals awards. The band gets its name from a cliché describing the often-unreasonable deadlines in the ad world, that is, 'This is wanted yesterday!' Since the band chiefly plays music from the '60s and '70s, the name also serves as a cheeky description of the kind of music it revels in. Generally, the band dips into covers of famous songs by JJ Cale, The Beatles, Eric Clapton, Bob Dylan and The Allman Brothers, and a variety of classic blues and rock numbers. But instead of being a usual tribute band, it attempts to bring in a unique interpretation of these songs with spontaneity and variety. Kamath tells afaqs! that work is underway to launch an album of Wanted Yesterday soon. "Yes, we may cut an album soon. I have written three songs, Rajeev has made some compositions. For us, the journey has just begun, and there is potential out there for such kind of music," he says.

With a Saturday night retro theme, this weekend's performance hopes to bring the young audience back to retro music. "Thankfully, youngsters today believe it's about the love for the music, and not so much about genres of music. There is less snobbery in them as compared to the earlier generations in that age group. For today's youth, it's about experimentation and listening to what they love and enjoy," explains Kamath, on the key target group for this kind of music. The show is being promoted extensively on Twitter and Facebook, including an event page on Facebook where posters of the band's performance have been put up, inviting people to attend the performance. Also, the band's members have sent out invites to ad agencies and media houses, with a request to put up the posters on their office notice-boards, and asking them to spread the news. "We certainly hope the youngsters in the ad industry come rolling in to taste this performance," says Raja, jokingly adding, "We're not so much targeting the wise, old admen!" The plan is to play well known blues, classic rock and R&B songs. The last performance by the band was at Bonobo in Khar, to a small, cosy room full of about a hundred people.

************ Power of positive campaigning: Why SP won and BSP, Congress lost Source: Economictimes.indiatimes.com, Date: March 8, 2012

Political pundits talk about caste factor, anti-incumbency, development, corruption and so on to explain Tuesday's assembly election results, but some advertising experts give a completely different explanation - negative advertising failed and positive campaigning clicked. It's open to debate if people vote on the basis of advertisements or not, but look at some campaigns: “Utho, jaago aur badlo" (Rise, awaken and change) and "Jawab hum denge" (We will give a befitting reply) - the taglines used by the Congress to woo voters in Uttar Pradesh flopped. Power of Positive Campaigning: Jeeta and Jaggi - the toon characters used by the Congress to connect with the people in Punjab by poking fun at the Badal government - too failed. "Na hatya, na phiroti, na balatkaar, hum denge saaf suthri sarkaar" (No murder, extortion or rape, we would give you a clean government) - the BJP's election plank in Uttar Pradesh didn't revive the fortunes of the party. Now, look at what worked: "Umeed ki cycle" (Bicycle of hope), the tagline of Samajwadi Party's successful campaign in Uttar Pradesh. "While Mayawati's BSP and Rahul Gandhi-led Congress were busy fighting each other, the SP talked about problems faced by the aam aadmi," says veteran adman KV Sridhar. "That's why their campaign clicked; it didn't take a potshot or dig at the rival parties," adds the national creative director of Leo Burnett. One of the TV commercials made by Arkash Entertainment - the Mumbai-based production house in charge of Samajwadi Party's campaign - shows a cycle racing past an elephant. "We wanted to say something without saying anything," says Arjun Sablok, the creative head of Arkash Entertainment, who made his debut in political advertising with this campaign. "Our campaign focused on positives and avoided mudslinging," adds the 45-year-old adman and filmmaker who first met Akhilesh Yadav three years ago in a UP village. Saurabh Uboweja, director of brand consulting firm Brands of Desire, says this approach worked because the voter is not in a negative mindset. "Voters have seen growth recently as a general positive economic environment reverberates in the nation. When one has a positive mindset in general, positive campaigning linked to higher growth will tend to prove more beneficial than dragging voters into the past," he says. Monthly Media Dossier March 2012 Page 47 of 84

Sablok - who has made a film with Hrithik Roshan and a music video with Lata Mangeshkar besides several commercials with leading Bollywood actors - says he started preparations for his first political campaign a good nine months before the elections. An outsider in Uttar Pradesh, he travelled extensively to know about the ground realities there. And he used real-life situations and people. In one of the television commercials, for example, Raju, a rickshaw puller, talks about his problem of working everyday to pay back the loan and then a voiceover says the Samajwadi Party will implement an insurance programme for rickshaw pullers. Other such characters used in the campaign include Buddhiram, a farmer lamenting about lack of electricity, and Neetu, a housewife whose husband works in another state because of lack of jobs in Uttar Pradesh. Sridhar of Leo Burnett says this smart and straightforward campaign worked at a time when Mayawati and Rahul Gandhi were busy blaming each other. So, in his mind, Rahul Gandhi's relentless campaigning failed to revive the Congress in the country's most populous state partly because the party's advertisements failed to connect with people. The Congress campaign in UP, created by Percept/H , talked about the misrule of the Mayawati government and asked people to give Congress a chance. "The campaign had no insight into people's lives," says Sridhar. Negative campaigning proved disastrous for the Congress in Punjab too, a state that had never before voted the ruling party back to power. The opposition party's campaign, created by Delhi-based advertising agency Crayons, featured toon characters Jeeta and Jaggi who talked about corruption and other problems under the ruling Shiromani Akali Dal-BJP government. This failed to pull down the Badal government. The Akalis' campaign, handled by New Delhi-based agency Brand Curry, highlighted the development work done by the government. "Over the past few years, there has been a demographic and psychographic change in the profile of voters. In terms of demographic change, young voters have emerged, who abhor negative campaigning," says Brand Curry MD Subrata Chakraborty. "In fact, even the old voters have no appetite for advertisements that look down upon others," he adds.

*************** Out Of Office: The Admen of Wanted Yesterday Source: Campaignindia.in, Date: March 9, 2012

In advertising, a cliche can always be mined for an idea, and in the case of Wanted Yesterday, a band with three admen in it, a cliche led to the band's name. Rajeev Raja, creative consultant at DDB Mudra, explains, "The whole idea of Wanted Yesterday really is the cliche of advertising - that everything is wanted yesterday. It also beautifully coincides with the kind of music that we play which is retro." Talking about how the band started, Raja says, "It started when Kaushik Roy introduced Prabhakar and me to each other four or five years ago ( Prabhakar was in Euro RSCG and I was at Bates). We got along very well, formed a band, and played a few gigs at some Ad Club functions, and at the Raspberry Rhinoceros. But then we got really caught up with the growth path in advertising, so music went on the backburner. When I started working with Subhash at Bates, we got together to play music as well. After that, it was a matter of time before all three of us started playing together. We often meet out of office to jam together and have fun evenings with friends and families. We got the idea of reviving Wanted Yesterday, because we'd been getting good vibes and started wondering about what are we waiting for (especially now that I have a little more time, and Subhash and Prabs can make the time)." He adds, "We've played at the New York festival at Blue Frog a couple of years ago, and for a party hosted by a trade portal, and we've just sort of had a debut concert at Bonobo (which was a non- advertising function). Now we're thrilled to be opening at Blue Frog. Though the three of us are from advertising, we're taking it very seriously and professionally. We're going to have a lot of fun along the way. The music we play is a whole new segment of retro. As we were saying the other day, we don't have to put on an act between us, we are retro." Subhash Kamath, managing partner, BBH India, says, "We have different likes and tastes in music. For example, Rajeev is into jazz; I'm a lot more into blues, and I love listening to Hindi as well. But when to comes to blues and classic rock, I think all three of us are on common ground, though we might add different influences when we share music with each other or go together to buy musical instruments." Asked about how the three find time for music in their busy schedules, Prabhakar Mundkur, Chief Executive Officer, Percept/H, says, "Well, when everyone is playing Holi, we're busy rehearsing." Kamath says on their future plans, "We would love to cut an album, and have talked about it. Rajeev has composed quite a few of his own Indo-Jazz tunes for his other band The Rajeev Raja Combine. I've started to write some songs, about three of them so far. We haven't yet got around to composing them, but by the end of the Monthly Media Dossier March 2012 Page 48 of 84

year, our intention is to have some original compositions creeping into our gigs. If there is a good enough collection, we'll think of an album sometime." And does adland and its gossip ever spill over into their after-work jam sessions? Mundkur says, "I don't think we've ever talked work because we got to become friends because of music and not advertising." Wanted Yesterday plays at Blue Frog Mumbai on 10 March, 10pm.

************* Percept/H appoints Nilesh Naik as Senior Creative Director, Bengaluru Source: campaignindia, bestmediainfo, Indiainfoline, medianewsline, mxmindia Date: March 3, 2012

Nilesh Naik has been appointed as senior creative director, Percept/H, Bengaluru. Prior to joining Percept/H, he was working with Dentsu Marcom, Mumbai as creative director. At Percept/H, Naik will be spearheading the creative team in Bengaluru and will be focusing on developing and strategising innovative campaigns for the clients. Commented on the appointment Prabhakar Mundkur, chief executive officer, Percept/H, said, “Our Bangalore office is growing from strength to strength. Getting Nilesh on the team is part of our effort to strengthen the creative product at Percept/H.” On his move, Nilesh Naik, senior creative director, Percept/H Bengaluru, said, “Percept/H is the right fit in terms of brands, the people, and their vision for the place. It’s a great opportunity to create work that’s refreshingly different yet works wonders for the brand.” Naik has also worked with Everest, Euro RSCG, Ambience and Bates across different verticals like FMCG, finance, real estate, publications, telecom and insurance.

**************************** Dentsu Media to manage advertising duties for Canon digital cameras Source: Afaqs.com, Date: March 14, 2012

Digital imaging company Canon India has appointed Dentsu Media to manage the media planning and buying for its digital camera business. It may be recalled that in February, afaqs! had reported on Allied Media managing the printer business of Canon India. Around the same time, Dentsu Marcom was chosen to handle Canon India campaigns for 2012. The digital imaging company has two creative agencies on its roster, namely Dentsu Marcom and Percept/H . While Percept/H managed the campaigns in 2011, this year, it will be managed by Dentsu. The company intends to spend about Rs 100 crore on media for the digital camera and printer businesses, this year. About 80 per cent of the media spend will be dedicated to campaigns for digital cameras, whereas 20 per cent will be channelled towards the printer business. Alok Bharadwaj, senior vice-president, Canon India confirms the news to afaqs! and adds that the company has big plans for the digital camera business. "Dentsu Marcom has come up with an interesting campaign, which will be launched over the next few weeks," he says. The entire creative account of Canon moved from Rediffusion-Y&R to Dentsu Marcom in 2004, while only a part of the media business moved from The Media Edge (TME) to Dentsu. Percept/H started working with Canon in 2007. The same year, it executed a print campaign titled 'Leaf' for Canon Pixma Printers. In 2007, Canon divided its media business between Dentsu and Allied Media Integrated Communications, the media arm of the Percept Group. Incorporated in 1997, Canon India is a 100 per cent subsidiary of Canon Singapore. The company has offices spread across seven cities in India. Some of the products offered by the company include digital copiers, multi-functional peripherals, fax machines, inkjet and laser printers, scanners, all-in-ones, digital cameras, digital camcorders, dye sub photo printers and multimedia projectors, semiconductors, card printers, and cable ID printers. Canon India has also forayed into the retail space with the launch of its exclusive brand retail store, Canon Image Square. In January, Canon India announced the appointment of Kazutada Kobayashi as its new president and CEO. Kobayashi replaced Kensaku Konishi, who took on his new role as the CEO of Canon Singapore, after his tenure as president and CEO at Canon India for five years.

************* Percept bags Ditto TV's creative mandate Source: Eventfaqs.com, Date: March 14, 2012 Source: Campaignindia.in, Medianewsline.com, Silobreaker.com Date: March 13, 2012 Monthly Media Dossier March 2012 Page 49 of 84

Percept has bagged the prestigious account of Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL). While Percept/H won the creative mandate following a multi-agency pitch, Percept ICE strikingly executed the launch event on February 29, 2012 at Taj Lands End, Mumbai. Percept/H innovatively presented ideas at the pitch that helped them bag the creative mandate of Ditto TV. The ability of Percept/H to craft and execute unique creative campaigns will certainly strike a chord amongst the audiences, meeting the client’s objectives and making it a huge success. Percept ICE strategically planned & executed the launch of OTT platform which offers TV channels and on-demand video content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. In keeping with the ambience of the launch event, Percept ICE innovatively created an airport lounge seating arrangement at the venue for the guests & the media. Confirming the development, Manoj Padmanabhan, Head, Marketing, Zee Digital, "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative." Percept’s profound understanding, immense knowledge in the creative business and incomparable ability to plan & execute events helped them win the prestigious Zee New Media's Ditto TV account.

************** Percept/H appoints Nilesh Naik as Senior Creative Director, Bengaluru Source: Network2media.com, Date: March 13, 2012

************* You like the ditto ad — ditto! Source: Firstpost.com, Date: March 2, 2012

I’m an unabashed lover of great print ads and fierce critic of bad ones, as can be seen by the number of times I’ve written about the category. Here are some of them: Bru – Bad ad; Suhel Seth: Great ad; Benetton: Shock ads and The Hindu: Bad ad. As a category, print is getting more and more unglamorous, with the result that few talented creatives in advertising agencies like to work on them. To compound matters, few marketing professionals spend time with print. As a result, most of the print ads are pedestrian, many are rank bad, and just a few of them are truly memorable ads. There are more, and we won’t waste time on them. Instead, lets take a look at another great ad.

Monthly Media Dossier March 2012 Page 50 of 84

This ad appeared on the front page of Bombay Times . It’s unusual, in that it is all copy – and there is no client logo. There’s a lovely tease (and a tease that is pertinent to readers of such supplements as the Bombay Times) and you want to know more……. What is this a campaign for? What is ‘it’ that you can do at all these disparate places? It’s a tantalizing hint, but it can’t be that…. then what is it? And you turn the page, and this is what you see.

Well, well, well. It’s for ditto tv, TV that you can watch anywhere, in the various places and the situations that the first page listed. And more. Great stuff from Percept/H. Great placement by the media agency as well. And great results. As this is being written, over 3,000 had registered and ditto tv was 11th in the App Store. Screw those who are upset with the ad. It’s targeted well, and speaks to them — and they like it.

************** Percept/H appoints Nilesh Naik as Senior Creative Director Source: Audiencematters.com, Adgully.com, Date: March 14, 2012

Nilesh Naik has been appointed as Senior Creative Director, Percept/H - Bengaluru, effective from the month of February 2012. Prior to joining Percept/H, he was working with Dentsu Marcom, Mumbai as Creative Director. In his new role as Senior Creative Director at Percept/H, Nilesh will be spearheading the creative team in Bengaluru and will be focusing on developing and strategizing innovative campaigns for the clients. Commented on the new appointment Prabhakar Mundkur, Chief Executive Officer, Percept/H, said, “Our Bangalore office is growing from strength to strength. Getting Nilesh on the team is part of our effort to strengthen the creative product at Percept/H.” Elaborated Nilesh Naik, Senior Creative Director, Percept/H - Bengaluru, “Percept/H is the right fit in terms of brands, the people, and their vision for the place. It’s a great opportunity to create work that’s refreshingly different yet works wonders for the brand.” With a diverse experience of rich 13 years in the advertising industry, Nilesh has worked with some of the best known agencies like Everest, Euro RSCG, Ambience and Bates. He has had the opportunity to work for different verticals namely FMCG, Finance, Real Estate, Publications, Telecom and Insurance. His creative works have won him several accolades at both local and international award shows. Nilesh has also been instrumental in launching Tata AIG Life in India. The work was much appreciated by the masses and the advertising fraternity. With his expertise in the advertising, Nilesh is all set to take the game for Percept/H to another level.

************* Parle: One big happy family Source: Afaqs.com, Date: March 21, 2012

To promote its new choco-chip cookies, Happy Happy, Parle Products has launched a campaign that uses the old technique of morphing to emphasise that the cookie belongs to the masses, and eating it brings happiness. Conceptualised by Everest Brand Solutions, three television commercials (from one long video) have been created, Monthly Media Dossier March 2012 Page 51 of 84

which show different people such as a Bengali woman, a school boy, a Sardar and a South Indian lady grooving to a tune while taking a bite of the cookie. The TVC is backed by a jingle, 'Happy Happy', which is played in the background. Speaking to afaqs!, Shalin Desai, group product manager, Parle Products, says, "With this campaign, we wanted to leverage the brand name Happy Happy and create a simple, effective and clutter-breaking communication that compliments the name and the USP of the brand. With this TVC, we have tried something visually different, with extensive use of morphing and special effects." Samir Chonkar, executive creative director, Everest Brand Solutions, explains, "Happy Happy, the choco-chip cookie, is targeted at the masses and comes in two pack sizes priced at Rs 5 and Rs 10. It has been positioned as a mass product, which is liked by all irrespective of age. Morphing enabled us to establish the fact that the cookie belongs to the masses in an interesting manner."

Leaving an imprint: While advertising professionals agree that the TVC leaves one with a happy feeling, they add that the technique used is old and therefore, the campaign lacks in freshness appeal. Ryan Menezes, Chief Creative Officer, Percept/H, says, "Well, it's a happy film for a happy product! Surely breaks a record for the number of times a brand name appears in an ad. Happy jingle, happy models using the product - this ad is a client's dream come true. If the brief was just to register the name in people's heads, then well done! It's old school, right down to the dated morphing effect but somehow, inexplicably, it works. Sometimes it's refreshing to see an ad that's not embarrassed to be an ad. Is it great advertising? No. Will it win awards? No. Does it make me happy? Yes." Joy Chauhan, executive business director and vice-president, JWT, remarks, "The first thing I get busy with while looking at the film is, 'I have seen something like this before'. I guess the morphing treatment makes me think that. Parle ads in the past have missed out on insight at times but have done well in execution. This time around, the execution, too, does not seem novel. The films seem like edits made out of one big one." "The music is irritatingly catchy. Last but not the least, the legal team has yet again got the better of marketing. While it says 'loaded with choco chips', you almost miss those five-odd pieces of choco chips on the poor cookie!," he adds.

************** ONGC empanelment draws to a close Source: Exchange4media.com, Date: March 21, 2012

Oil and Natural Gas Corporation of India (ONGC) has come close to deciding on its new set of empanelled agencies. It has been learnt that five agencies have been informed of its empanelment. However, a final decision is still pending at the senior-most level in ONGC. While RK Swamy BBDO is the only agency which has been retained, new agencies on the panel include Publicis India, Bates, Law & Kenneth and Mudra. When enquired, ONGC officials shared that the agencies have been informed but a final decision is yet to be made by the senior management. Until then, the final list cannot be shared with the media. Agency sources informed exchange4media that the contract of the new empanelled agencies begins from April 1, 2012. A total of 12 agencies were invited for the pitch process that started a month ago in Delhi. The pitch was for ONGC’s corporate duties. The regional advertising duties for ONGC are usually handled independently by local agencies. ONGC’s annual spending on communication activities is in the vicinity of Rs 30-40 crore. Every time a new campaign/communication activity is announced, empanelled agencies are called for a pitch and the selected one is handed over the duties. The incumbent on the account include Percept/H , Grey, Lowe and Saatchi & Saatchi. The agencies were empanelled by ONGC in 2010. For the record, ONGC is one of the largest Asia-based oil and gas exploration and production companies, headquartered in New Delhi, India.

************** Canon India to invest Rs 150 crore in marketing initiatives Source: Exchange4media.comm, Date: March 26, 2012

The hundredth century of Sachin Tendulkar could not have come at a better time, especially for Canon. Buoyed by the success of the brand in India and rising interests in photography and filmmaking, Canon India has decided to spend Rs 150 crore on its marketing and advertising activities this year, beginning of which is marked by a 100-day carnival Monthly Media Dossier March 2012 Page 52 of 84

celebrating success of the cricketing God.Canon has launched four ‘Powershot with Sachin’ online campaigns. Calling them, Rate my Powershot, Pick my favourite Powershot, Be in my Powershot world and Powershot thank you card, Canon is giving a chance to Tendulkar’s fans to relive his hundred centuries by voting for the images and winning goodies by participating in contests. “The biggest fuel we have got for this year’s campaign is Sachin’s hundredth century,” said Alok Bharadwaj, Senior Vice President, Canon India. Tendulkar has been Canon’s brand ambassador since 2006 and has been a part of the brand’s journey since then. Tendulkar’s century and the digital campaign comes as a double whammy for Canon as with the holiday season approaching, it was just about to unveil its new campaign in beginning of April. The company had recently announced the distribution of its creative and media duties amongst the roster agencies. While Dentsu Marcom has been assigned the Digital Camera business this year, Percept/H would handle the IT Peripheral business including printers, scanners and other products. The media arms of both of these agencies would handle media planning and buying for the businesses respectively and there was no pitch pertaining to media duties particularly, shared Bharadwaj . “We have always believed that creative and media should go hand-in- hand. Hence, the media arms of our agencies will handle media duties for these businesses,” he added.

Created by Dentsu Marcom, the campaign will focus on attracting the young generation of India and excite youth about pictures, photography and brand Canon, informed Bharadwaj. “We have allocated a budget of Rs 100 crore for our ATL campaigns and another Rs 50 crore for BTL and Digital. Out of a total of Rs 100 crore for ATL, Rs 80 crore will be spent on the Camera business and 20 on IT Peripherals,” he said.The whole ATL budget would be distributed amongst various mediums in the percentages of 60 towards television, 30 towards print and remaining 10 towards outdoor. While BTL duties for Canon are handled by different agencies, Webchutney is the agency in charge for Canon’s Digital Image. As always, the focus on BTL will continue this year too, said Bharadwaj sharing the plan for this year. “Canon photomarathon has been a very successful property for us and it would happen this year as well. We are creating more and more B2C and B2B engagement programs giving our members tips on photography, inviting them to photo tours which helps us connect better with the consumer and stay connected to their aspirations,” he said. Proliferation of high- end smartphones is evident in India. Is that eating into the market share of cameras? Negated Bharadwaj citing technology used in Canon products as the unique differentiator. “Smartphones cannot compete with digital cameras in terms of optics. They can offer higher Mega Pixels but can’t offer high-end optics. All smartphone buyers either already have a camera or intend to buy one, so we are not seeing a shift of consumers at all. Also, Canon is a pioneer in this space and we engage our consumers with photography – smartphone players can never build a market strategy around imaging,” he said.

*********************************** How advertising agencies gave UP politicos a makeover Source: Business Today, India Today, Date: March 26, 2012

It has so far been a closely guarded trade secret, but the fact is that image-building agencies promote the interests of parties across the political spectrum in Uttar Pradesh.The state's Big Four - Samajwadi Party, Bahujan Samaj Party, BJP and Congress - remain reticent when it comes to naming the dream merchants responsible for the airbrush job. But advertising agencies such as Mumbai-based Goldmine Advertisement, Lintas, McCann Erikson and Percept H have been past masters of this art in UP. The same firms were reportedly engaged for the 2012 assembly elections, too. While their main assignment was image building and influencing opinion-makers, the political parties had also utilised the services of some agencies for bringing out newspaper and TV advertisements. Some other Mumbai firms were assigned the task of making short documentaries. Multimedia Advertising Agency head Kapil Kapoor said the agencies were hired by political parties to woo the high-end section of opinion-makers as well as the electorate. "The agencies also select those media-savvy members of a political party who can convince the people with their arguments on news channels," he pointed out."In addition to this, surveys are conducted to understand the nature of criticism of a brand (even a politician or a party is projected as a brand)," he added.

*********************************** Monthly Media Dossier March 2012 Page 53 of 84

Percept/H wins creative duties of Zee New Media's Ditto TV Source: Afaqs.com, Date: March 02, 2012

******************************* Percept/H bags the business of Zee’s Ditto TV Source: Adgully.com, Date: March 3, 2012 Source: Indiantelevision.com, Mxmindia.com, Pluggd.in, Date: March 2, 2012

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Monthly Media Dossier March 2012 Page 54 of 84

MASH ADVERTISING

Percept's Mash Advertising wins Philips' mobile handset business Source: Afaqs Date: March 30, 2012

The annual spend on the media is estimated to be more than Rs 15 crore. Mash Advertising has bagged the creative and strategy account of Philips' mobile handset. The business will be managed out of the agency's Delhi office. The win comes after a multi-agency pitch that took place in the Capital, in which three-four agencies participated. The annual spend on the media for this business is estimated to be more than Rs 15 crore.Philips made a re-entry into the Indian mobile handset market after eight years, with its Chinese owner launching six models priced under Rs 10,000 in September, 2011. At that point, DDB Mudra worked for the launch campaign of the handset in India. The company will soon launch a multi-media campaign, which will first use the print and radio platforms. A television campaign will also be launched in the next few months.Amitabha Lahiri, chief executive officer, Mash Advertising, says, "After all, an entire generation in this country has grown up with this brand. The residual brand equity will of course be useful to rekindle a favourable predisposition amongst a much younger target group."Apparently, the company aims to target a young group as the product is a low-end multimedia phone. R Mahendran, president and business head, Conplex International, the sole distributor of Philips in India, says, "We saw the differentiated approach from Percept in both strategy and creative. They were truly tailor-made for the respective target groups. That really was the clincher."Mash is a 360-degree offering of advertising, with a strong support of media, PR, content and experiential marketing. It is a subsidiary of Percept/H. The agency has the participation of the Indian Percept Group and the Japanese Hakuhodo.For the record, in December 2011, electronics giant Philips appointed Ogilvy & Mather as the lead creative agency on its US$465 million global advertising account. The agency picked up the business following a final shootout against TBWA. DDB, the incumbent on the account, was eliminated at an earlier stage.

************************** Percept- MASH advertising bags over Rs 15 crores Phillips account Source: Medianewsline.com Date: March 30, 2012

MASH advertising added the much awaited Philips account to its client portfolio this March 2012. The fact that Phillips has moved its business outside the Global alignment of DDB Mudra for the first time makes this win a significant one. The account size is estimated over 15 crores.Winning the account commented Amitabha Lahiri, Chief Executive Officer, MASH Advertising said, “We are truly delighted to add a Phillips to our roster. After all, an entire generation in this country had grown up with this brand. The residual Brand Equity will of course be useful to rekindle a favourable predisposition amongst a much younger Target group.”

Elaborated R. Mahendran – President & Business Head of Conplex International limited – Sole Distributor of Phillips in India, “We saw the differentiated approach from Percept in both Strategy & creative. They were truly tailor-made for the respective target groups. And that really was the clincher.” With commendable commitment, immense knowledge and hard work, team MASH Advertising is all set to take the game for Philips to another level and meet the desired goals and objectives with their expertise in the advertising industry.

******************************** Mash Advertising walks away with Philips' mobile handset creative biz Source: Indiantelevision.com, Date: March 30, 2012

Percept's Mash Advertising has won the creative and strategic account of Philips' mobile handset business. The size of the account is pegged at Rs 150 million. The agency's Delhi office will handle the account. Mash Advertising chief executive officer Amitabha Lahiri said, "Phillips was at a sort of crossroads regarding their mobile handset marketing and we approached them with an entire plan of what they need to do to promote the brand. After they had a look at Monthly Media Dossier March 2012 Page 55 of 84

what we could bring to the table, Phillips was happy to give us the chance to manage their creative and strategy business." The agency will be responsible for conceptualising the creatives for the brand's 360 degree marketing initiatives. It will also be responsible for strategising for each model of handset that Phillips releases in the market. Lahiri said, "We will be targeting the youth. I believe there is a need to define the right need set in this TG. They no longer the jumping jack sort of behaviour and thus there is a deeper side to their psychography. It will be an interesting challenge to tap into this phenomenon."

Mash is a 360-degree offering of advertising, with a strong support of media, PR, content and experiential marketing. It is a subsidiary of Percept/H. The agency has the participation of the Indian Percept Group and Japan's HakuhodoPhilips made a reentry into the Indian mobile handset market after eight years with the launch of six models priced under Rs 10,000 in September 2011. At that point, DDB Mudra worked for the launch campaign of the handset in India.The company will soon launch a multi-media campaign, which will first use the print and radio platforms. A television campaign will be launched after a few months.

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IBD INDIA

DNA initiates a path breaking front page innovation on the occasion of World Water Day Source: DNA, Adgully.com, Afaqs.com Date: March 23, 2012 Source: Mediavataar.com, Mxmindia.com, Date: March 22, 2012

DNA is known for its revolutionary approach towards almost everything it does and along with the daily news analysis; this English daily is impeccably marching ahead in making a change in the traditional newspaper industry. DNA is known for its revolutionary approach towards almost everything it does and along with the daily news analysis; this English daily is impeccably marching ahead in making a change in the traditional newspaper industry. On the 22nd of March, when people grabbed their copy of DNA they experienced a refreshing change with a brand new colour on the front page. On the occasion of World Water Day, DNA and Tupperware had teamed up to showcase a new product by this well known high quality smart kitchen solutions company. Every newspaper, until today was getting printed in a four colour system through an offset printing machine, whose colours namely are CMYK (Cyan, Magenta, Yellow and Black) and occasionally various newspapers experimented with Gold or Silver. But the first time ever, in the history of Indian newsprint industry, a broadsheet has a shade of blue as a part of their printing colour palate and a live edit to make believe the trueness of the Tupperware bottle and making people comprehend a fresh and pure colour of blue on the well deserved occasion of the World Water Day. "Tupperware was launching their aqua fresh water bottles and we chose World Water day, March 22nd, as it was a perfect fit for the announcement. We wanted to do something exciting for Tupperware and this is when DNA came up with the concept of innovating it in a three-dimensional way. It’s the first campaign of the year for Tupperware and stands as a clear communication for all readers to drink fresh and healthy water". – Surbhi C. Murthy, AVP, Allied Media This was done to launch the Tupperware bottle that is so pure and perpetual that it could be used for life. There could be no better gift for the readers than this, on the occasion, isn’t it!

“Tupperware’s Aquasafe Bottles provide a quick, sustainable solution to safe, healthy water for consumers. Towards this, we have embarked upon an advertising campaign which is based on clutter-breaking innovation to generate buzz amongst the consumer. Committed to make the world a better place to live in, Tupperware endorses the idea and cause of effective water storage solutions and lends its whole-hearted support to the World Water Day.” Anshu Bagai, Director- Marketing, Tupperware "Water bottles are a significant part of Tupperware's range of products. The 'Sip of Bliss' campaign was created to celebrate water. What we wanted was to have an innovative kick-start for the campaign. And there could not have been a better way and a better day than the World Water Day, on March 22nd, to launch it with a special innovation using a special colour to make it memorable and effective" Jyotsna Chauhan, COO, IBD India Pvt. Ltd. “Tupperware’s summer campaign is all about the romance and the sheer bliss of water. The DNA innovation Monthly Media Dossier March 2012 Page 56 of 84

provided a refreshing twist in taking the idea further.” Jai Singh, Senior Creative Director, IBD Brands, Gurgaon. Explains Mr. Nirmal Kanthode, the DNA Production Head “The printing process had to be altered to create the depth of the Tupperware colour. After the normal 4 stage process, a 5th printing round with a special ink had to be done to create the magical effect. While this sounds easy, doing it for a full run of 6 lakh copies with high speed machines meant meticulous calculations & calibrations to ensure no delay & perfect output. Any shade change would be disastrous & we would have no way to stop it either” DNA as a company trusts in taking its everyday technology to newer heights and making the readers realize that other than the most important feature of a News publication, i.e. generating fine content there are other unexplored realms that the Indian Print Industry is lacking in. It explores, it innovates and it is certainly appreciated, DNA continues to make every effort!

********************** DNA innovates front page for Tupperware Source: Bestmediainfo.com, Date: March 23, 2012

On World Water Day, March 22, for the first time a broadsheet has used a shade of blue as part of the printing colour palate to reflect the trueness of the Tupperware bottle On March 22, 2012, DNA readers experienced a refreshing change with a brand new colour on the front page. On the occasion of World Water Day, DNA and Tupperware had teamed up to showcase a new product by the kitchen solutions company. Newspapers are printed in a four-colour system – CMYK (cyan, magenta, yellow and black). Occasionally, newspapers have experimented with gold or silver. But, for the first time, a broadsheet has used a shade of blue as part of the printing colour palate to reflect the trueness of the Tupperware bottle.

“Tupperware was launching their aqua fresh water bottles and we chose World Water Day, March 22, as it was a perfect fit for the announcement. We wanted to do something exciting for Tupperware and this is when DNA came up with the concept of innovating it in a three-dimensional way. It’s the first campaign of the year for Tupperware and stands as a clear communication for all readers to drink fresh and healthy water,” said Surbhi C Murthy, AVP, Allied Media. “Tupperware’s Aquasafe Bottles provide a quick, sustainable solution to safe, healthy water for consumers. We have embarked upon an advertising campaign which is based on clutter-breaking innovation to generate buzz amongst consumers. Committed to make the world a better place to live in, Tupperware endorses the idea and cause of effective water storage solutions and lends its wholehearted support to World Water Day,” said Anshu Bagai, Director – Marketing, Tupperware. “Water bottles are a significant part of Tupperware’s range of products. The ‘Sip of Bliss’ campaign was created to celebrate water. What we wanted was to have an innovative kick-start for the campaign. And there could not have been a better way and a better day than World Water Day to launch it with a special innovation using a special colour to make it memorable and effective,” commented Jyotsna Chauhan, COO, IBD India.“Tupperware’s summer campaign is all about the romance and the sheer bliss of water. The DNA innovation provided a refreshing twist in taking the idea further.” Jai Singh, Senior Creative Director, IBD Brands, Gurgaon. Explained Nirmal Kanthode, DNA’s Production Head, “The printing process had to be altered to create the depth of the Tupperware colour. After the normal four- stage process, a fifth printing round with a special ink had to be done to create the magical effect. While this sounds easy, doing it for a full run of 6 lakh copies with high-speed machines meant meticulous calculations and calibrations to ensure no delay and perfect output. Any shade change would be disastrous and we would have no way to stop it either.”

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HAKUHODO PERCEPT

Sabuj Sengupta bids adieu to Dentsu Creative Impact Source: Exchange4media.com, Date: February 29, 2012 Monthly Media Dossier March 2012 Page 57 of 84

Sabuj Sengupta, Senior Vice President and Executive Creative Director, Dentsu Creative Impact has put in his papers at the agency and is currently serving his notice period. Sabuj was heading the creative at the agency. The news has been confirmed to exchange4media from confidential industry sources. When contacted, Sabuj refused to comment on the development or share details on his plans further. He joined the agency in July last year from JWT India where he was Associate Vice President and Senior Creative Director. Sources also informed that Dentsu Creative Impact has not yet finalized who will take on the position of the creative head after Sengupta’s exit. Sabuj has worked with leading agencies like JWT, Conract and Bates prior to joining Dentsu Creative Impact. At JWT he handled accounts like Sony, Pepsi, Hero Honda etc. As per Industry grapevine, Sabuj is on his way to Percept . It may be noted that the entire creative duties for Sony India has recently moved from JWT to Hakuhodo Percept .

**************** Sony India hires Hakuhodo Percept Source: Rangdeindia.jp, Date: February 27, 2012

Japanese consumer electronics giant Sony Corp has appointed Hakuhodo Percept as its new creative agency for its Indian business, replacing JWT for their developing their publicity strategy in the country. Sony India said that the $20 million contract with Hakuhodo Percept will be apart from the $65 million that has already been earmarked towards its marketing budgets, India’s Business Line newspaper said. The pitch process for the company’s business, that began last year as the end of the its three-year association with JWT neared, saw agencies such as Lowe Lintas, Contract, Dentsu, Law & Kenneth, BBDO, besides JWT and Hakuhodo Percept vying for the job. "Hakuhodo Percept\'s understanding of this industry, their skill in going beyond the brief and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner for a unified Sony approach," Sony India deputy GM Ryusuke Fukushima said. Hakuhodo Percept, a 50-50 joint venture of Hakuhodo Inc, Japan’s second largest advertising agency and Percept, Indian integrated marketing communications group, was chosen for understanding of the industry and not for its Japanese lineage, he said. The once-stellar consumer electronics brand that is heading for what it has warned would be a much bigger-than-expected $2.9 billion annual loss globally, its fourth in a row, also faces tough competition in India from Korean chaebols such as Samsung and LG. "We are looking for a new brand direction this year. The year 2012 is going to be a new cycle for Sony. Although we have performed fairly well in India in terms of marketing, we need to reinvent the brand now and Percept fits the bill," Fukushima told an Indian daily.

**************** Sony India appoints Hakuhodo Percept as creative AOR Source: Impact, Date: March 4, 2012 Issue

Monthly Media Dossier March 2012 Page 58 of 84

************* Hakuhodo Percept wins 100 Crore Sony India account Source: Medianewsline.com, Date: March 14, 2012

Hakuhodo Percept has been appointed the creative agency for Sony India, in mid February, after an almost 3 month, 7 agency pitch shootout. Sony, the Global Japanese consumer electronics and IT product giant, is known for iconic brands such as Bravia, Vaio, Cybershot and Handycam; and Hakuhodo Percept’s creative mandate will be across the entire product portfolio. The pitch process started during the month of December 2011 and saw the participation of agencies such as JWT, Lowe Lintas, Contract, Dentsu, Law & Kenneth and BBDO, with Hakuhodo Percept beating out the competition through a compelling mix of incisive strategy and innovative creative ideas. The team swept away the account from JWT, who was the incumbent agency for Sony India. The size of the business is pegged at well over Rs 100 crore. Elaborated Elvis Sequeira- Executive Director, Hakuhodo Percept, “This is a fantastic, fantastic win for the agency. What makes me especially proud is that the team went in with one, clearly thought-through integrated idea and demonstrated the power of that with some sparkling work across media. Brands like Sony don’t come up for a pitch everyday, and to win against a tough field not only feels good, but tells the world how good we are. There’s been a little wave of energy sweeping through the agency and small initiatives we’ve been putting in place over the last month or two are now rapidly gathering momentum. A brand like Sony, a huge win like this – it’s the beginning of great things. Confirming the development Ryusuke Fukushima - Deputy General Manager (Marketing Communication), Sony India said, "Hakuhodo Percept's understanding of this industry, their skill in going beyond the brief and the ability to translate consumer insights into unique media touch points, made us choose them as our creative partner for a unified Sony approach." "We wanted to revisit our creative mandate and partner with a firm which demonstrates the immersive Sony experience and showcases its DNA compromising of essence, promise and purpose," Mr. Fukushima added. Hakuhodo Percept is all set to kick-start the creative campaign for Sony India and spread maximum visibility, showcasing the essence of the brand.

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Monthly Media Dossier March 2012 Page 59 of 84

PERCEPT PROFILE

Top 10 women-friendly careers (online exclusive) Source: Itsmyascent.com, Date: March 7, 2012

Short description:Media? Or law perhaps? Or is marketing more your style? The world's an oyster for today's empowered woman. But what are the industries that welcome women the most? From social work to sports, there are quite a few surprises in store. Media: The media is without doubt the best place for women to be, according to all the experts we spoke to. "The Media and Entertainment (M&E) industry in India recorded revenues of USD 16.3 billion in 2010 and is expected to be in excess of USD 25 billion in the next four years. Indian M&E industry has been and will be biggest beneficiaries of India's favourable demographics, fast-growing middle class and huge demand for leisure and entertainment. Media sector is witnessing a never before growth across mediums and languages - example social media, TV, Radio, Print etc. Innovations and growth in the media and entertainment space are opening new avenues for creatively inclined and ambitious women," says Rahat Beri, COO- Percept Profile. "Another option is the web: whether its blogging or running an online business. You can work from anywhere with an internet connection, so a stay-at-home mum needn't give her career a miss," says Tara Kaushal - co-founder, HeavenandHome.com. Public Relations & Marketing: Women are intrinsically good at keeping people happy so jobs that come to mind are public relation and marketing executives and image consultants. "Direct Selling is an industry that offers just that with flexible timings, time tested business model, superior career levels, fantastic recognition and growth opportunities. Over the last 15 years, I have seen women take to this industry and in many cases earn more than a full-time professional and yet have work-life balance which is widely sought after," says Asha Gupta, managing director, Tupperware India Pvt. Ltd. Fashion & Style: Industries like fashion and style require an artistic flair that comes naturally to many women. "A woman best understands the need of fashion, and it something that she enjoys. Apart from enjoying this career also offers flexibility of time so she is able to devote enough time to her family while being a career woman," says Manvi Singh, designer and director, Fashionatclick.com. "Today, any career pursued by men can be successfully taken up by women as well. However, women do have extended responsibilities of looking after family and children. So a career as a freelance artist in the field of graphic design, journalism etc would give them the option of time flexibility. Also, being a celebrity stylist is a great idea as they often work on per project basis and can decide the amount of workload they wish to take up." "A woman's hands are very delicate and can do the smallest, work with detail and accuracy. Make-up and hair styling and all beauty services is something that can come naturally to her," says Althea Shah, VP & fitness expert Golds Gym India.

Entrepreneurship: More and women are turning to entrepreneurship and boss-free jobs like being a doctor, legal or marketing consultant or a freelancer in any industry which affords them greater flexibility. "Right from owning beauty salons to opening boutiques, artistic entrepreneurship has for long remained women dominated area and have created a good income opportunity for them and emerge excellent businesswomen," says Sharmili Rajput, marketing director, Oriflame India. "Women are usually neither rude nor pushy but they know how to cross the defence strongly. They have the natural wish to see justice done. Mostly, being strong in academics and their strong drive for initiating activities makes women successful lawyers," affirms Neesha Mohapatra, director – human resources, Unison Hotels Group. Social Work: Success with soul is any woman's dream and social work is where the twain meets. "I feel women are compassionate, loving and caring by nature. So this profession is best suited for them. Also, here she can do a lot for humanity by serving the underprivileged," says Anjanna Kuthiala, artist and former Miss India. Health & Fitness: Opportunities are aplenty for women in health-related areas like such as psychology, fitness, beauty and wellness. "Generally, as women are inherently more people-centric, intuitive and empathetic, one can explore the field of psychology and counselling. A woman can contribute effectively and will add value in areas like stress management, family matters such as children and marriage, dealing with personal tragedies and depressions," explains Urvashi Sahay, founder & CEO, Excluzen.com. "Women doctors succeed well in balancing work and home if they run a private practice. Although the initial years can be quite challenging and demanding, after working for big hospitals over a period Monthly Media Dossier March 2012 Page 60 of 84

of time, they can choose their hours which are more flexible and accommodating. Careers in diagnostics, pharmacy generally do not involve catering to emergencies. Hence, it makes an ideal and desirable career option for women," advises Advaita Vazirani, director, Foodlink Services India Pvt. Ltd.

Food & Hospitality: "Women due to their natural flair for maintaining shelter and establishing relationships prove to be very successful in the hospitality industry. They are instrumental in making their customers feel comfortable and homely and this ability is recognised and appreciated by senior management," says Mamta Sharma, executive director, 32nd Milestone. Human Resources: "One of the most important requirements in the field of HR is the ability to empathise, understand the issues and challenges and be able to respond to them pragmatically. It could thus be a very good career for women where they are able to apply their inherent skills of managing emotions and taking tough decisions well," says Chaitali Mukherjee, country manager, Right Management. Sports: Sports may seem like an unlikely choice by Jishma, Business Development, Kooh avers, "With the government exploring initiatives to introduce sports as a subject in schools and with young icons like Saina Nehwal, Sania Mirza, Anjali Bhagat and Anju Bobby George, women definitely ought to be encouraged on the choice of sports as a viable career option and spread the word to facilitate increased participation therein." Education: "It is rightly said that women make very good teachers. Teaching is a career option that is easy to get into with flexible working hours. The rise of B-Schools and international boards increasing their presence in metros, it will definitely be a hot career option for women who want to utilize their time effectively. Thus, this makes teaching an ideal profession for women in India," says Darshana Shah, business head for marketing, visual merchandising, loyalty and space on hire at HyperCITY.

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Monthly Media Dossier March 2012 Page 61 of 84

INDUSTRY NEWS

Olympus looks for a creative agency Source: Afaqs.com, Date: March 1, 2012

Olympus Imaging India is looking for a creative agency in Mumbai. As a part of the mandate, the selected creative agency will take care of the digital camera business of Olympus. Sources from the industry have confirmed the news to afaqs!. The size of the business or the annual media spend could not be ascertained at the time of filing this report. However, it is learnt that the company plans to increase its spend on on-ground activities, and digital and social media. The Olympus Camera business moved to Mudra (now DDB Mudra) in 2004 as a result of DDB's global alignment. For the record, Olympus Corporation was established in Tokyo, Japan in 1919. The company has its Indian head office in Mumbai. The India office of Olympus is principally involved in the marketing of digital still cameras, Olympus pen, DSLRs, accessories, binoculars and voice recorders. Olympus stores are already functional in Bengaluru, Kochi, Delhi, Kolkata, Mumbai, Noida and Pune.

**************** Komli Media acquires Admax Source: Afaqs.com, Date: March 1, 2012

Media technology company Komli Media has acquired 100 per cent stake in Admax Network, one of Southeast Asia's largest digital media networks. With this acquisition, Komli will have a publisher network of 4,600 local and international websites, including Admax's exclusive sales partnership with Facebook in Thailand, Indonesia and the Philippines, and with MSN in Thailand. Commenting on the acquisition, Prashant Mehta, CEO, Komli Media, says, "The strength of our team and technology has established us as the leader in digital advertising across Asia Pacific. Admax's deep publisher and advertiser relationships and strong team presence across key markets in Southeast Asia will further reinforce our position." Komli Media will integrate its current SEA team, operating as Aktiv Digital, with that of Admax's under the Komli Media brand. With this acquisition, Komli Media will have more than 400 people on its payroll and will service more than 1,000 active advertisers across the Asia Pacific region. Admax is currently present in six countries - Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Mathew Ward, CEO, Admax, says, "Komli Media is at the forefront of bringing leading solutions to the digital marketplace. We are excited to leverage its real-time bidding, mobile and video platforms to deliver more value to our partners and deepen our presence in Southeast Asia." Through this acquisition, Admax will gain access to Komli Media's technology platforms and solutions across display, mobile, video, social, data and search advertising. It may be recalled that Komli recently launched its real-time bidding (RTB) platform, which enables media buyers to evaluate, bid on and purchase online ad inventory on an impression-by- impression basis, leveraging data to reach its target audience with precision and scale, unlike any other platform in the region.

**************** Nokia breaks global alliance in India; awards digital business to Euro RSCG Source: Afaqs.com, Date: March 02, 2012

Euro RSCG has pulled a winner early on in the year by securing an association with mobile handset bellwether, Nokia. Moving away from a global alliance, Nokia has assigned its digital mandate in India to the agency. Wunderman had won the global digital business for Nokia in early 2009. Incidentally, Euro RSCG 4D was also in the fray for the account then, besides RMG Connect. afaqs! attempted to get an official confirmation from both Euro RSCG and Nokia, but this could not be ascertained. However, senior industry sources close to the development have confirmed the news. It is learnt that Nokia called for a review of its digital business a few months ago. Wunderman had also participated in the same. JWT is Nokia's globally aligned network agency and has been on board since 2007. Nokia has been making a lot of

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noise recently with its campaigns for the Lumia, a smartphone that has been climbing up the popularity charts. As a part of its 'The Amazing Everyday' campaign, Nokia even unveiled a Lumia-branded Jet Airways' Boeing 737. With the appointment of Euro RSCG, one would only expect more aggressive marketing by Nokia in the digital space. Maxus handles Nokia's media mandate in India, while Carat handles the same globally.

******************************* Web18's In.com to initiate creative pitch Source: Afaqs.com, Date: March 05, 2012

Horizontal website In.com, a part of Web18, has decided to review its creative duties and is all set to initiate a full- fledged creative pitch. The pitch will be formally announced by the In.com authorities in a few days. Senior level sources at the company have confirmed the news to afaqs!, stating that the team is yet to send out official invitations and pitch briefs to agencies. The presentations are most likely to be held in Mumbai. Metal Communications is the incumbent creative agency on this account. It may be recalled that a unique live online radio initiative was launched by the agency for In.com in July, 2011. Called Artiste Radio, the 24X7 live radio offering had dedicated channels across various genres. In.com belongs to Web18, which is the digital arm of the Network18 group. Web18 has other online properties such as its news-based websites IBNlive.com and Firstpost.com, finance-led website Moneycontrol.com, cricket-driven website CricketNext.com and its social media platform, Blaze, available at IBNLive.in.com/Blaze, amongst other digital offerings.

************* Lintas Initiative Media wins media duties of Groupon's India unit, Crazeal Source: Afaqs.com, Date: March 05, 2012

Lintas Initiative Media has won the media duties of Groupon's India unit, Crazeal. The agency won the business following a multi-agency pitch including five other agencies. However, the names of the participating agencies could not be obtained at the time of filing this report. The size of the business is said to be about Rs 25 crore. Confirming the development, Sudha Natrajan, CEO, Lintas Initiative Media, says, "We are keen to work on the challenge of making Crazeal, which would be a late entrant into the market, a success." This is the first time that the company has appointed a media agency. "Our aggressive, efficient and hard-hitting launch strategy for the brand was appreciated by the client," says Raghav Subramanian, COO, Lintas Initiative Media. US based e-commerce portal Groupon.com, which sells daily deals coupons of local retail outlets, had entered the Indian market in January, 2011 after acquiring Kolkata-based daily deals site SoSasta.com, which was revamped as Crazeal in October, 2011. The site has presence in 11 cities including Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi and National Capital Region (NCR), Hyderabad, Jaipur, Kolkata, Mumbai, Nagpur and Pune.

************* Webchutney and JWT share Green Agency of the Year award at Olive Crown Source: Afaqs.com, Date: March 05, 2012

Webchutney and JWT India emerged winners at the second Olive Crown Awards conducted by the India chapter of International Advertising Association (IAA-IC). The award recognises responsible communication by advertising agencies and corporate houses. The awards ceremony was held at the Taj Lands End, Bandra, Mumbai on March 3. Nokia India was adjudged the Green Advertiser of the Year, with 50 points to its credit. Ogilvy India bagged the Campaign of the Year award for its Vodafone iFold campaign. The agency won a gold Crown for this campaign. Nokia - I Recycle My Phone campaign won Webchutney and JWT India a silver Crown, whereas the Volkswagen - Think Blue campaign won the same honour for DDB Mudra and Mediacom in this category. JWT India won a gold for Nokia - I Recycle My Phone in TVC/ Cinema Corporate category. In the Events category, Lodestar won a gold for the Garnier - Converting a newspaper eco-friendly campaign. In the same category, Mathrubhumi, too, won a gold. Last year's big Monthly Media Dossier March 2012 Page 63 of 84

winner, Dentsu, won a silver in this category for the Toyota Greenathon campaign. In the Digital category, Webchutney won a gold Crown for the campaign created for Nokia. The Volkswagen Think Blue campaign helped DDB Mudra and Mediacom win a gold in the Out of Home Category. Webchutney's Abhishek Saxena won a gold Crown, whereas Umbrella Design's Uttam Sutar won a silver Crown in the Young Green Art Director of the Year category for the Nokia and Times of India campaigns, respectively. Many agencies won Crowns at this ceremony. Webchutney and JWT India won two golds and one silver, to secure the top spot. Mudra-Mediacom won a gold and a silver Crown. Along with a gold Crown for the Campaign of the Year, Ogilvy India won a silver for the 'Slap' campaign created for Thane Municipal Corporation, in the TVC/ Cinema Corporate category.

Umbrella Design bagged three silvers for its Times of India-Ganesha campaign. Lowe Lintas won two silvers for the Suzlon-'PALS' campaign. A special Green Crusader award was presented to Rajendra Pachauri, who won the Nobel Prize as chairman, IPCC. Also, a special Green Initiative award was presented to Ogilvy India and Mathrubhumi. However, this award was not a part of the award tally. This year, a special category of awards, the Olive Crown Green Hungama award, was introduced. Kartik Ramnathkar and Komal Udeshi won a silver Crown each in this category. For this category of awards, participants up to 30 years of age were required to send in a 60-second (maximum) film to encourage citizens across the world to protect the Earth. The guests of honour at the function were Nita Ambani, chairperson, Reliance Foundation and Member of Parliament Priya Dutt. Olive Crowns were presented to winners in 14 categories and were judged by a panel of judges that included some of the most respected creative names in the business. The jury included names such as B Ramnathkar, director, Umbrella Advertising; Bobby Pawar, chief creative officer and managing partner, JWT India; Gangadharan Menon, director, Roadmap Consultancy and Marketing Services; Josy Paul, chairman and chief creative officer, BBDO India; K S Chakravarthy (Chax), national creative director, Draftfcb Ulka; Raj Nair, regional creative director, Contract Advertising; Raj Kurup, founder and creative chairman, Creativeland Asia; Satbir Singh, chief creative officer and managing partner, Euro RSCG; and Saumya Sen, founder-director, Leapfrog. The jury was chaired by the IAA India Chapter president, Kaushik Roy. The judging process took place on Wednesday, February 22.

************* Euro RSCG dropped as Havas restructures Source: Afaqs.com, Date: March 6, 2012

Come September 2012, Havas will drop the Euro RSCG name globally and rename the agency Havas Worldwide, as it restructures to put digital at the core of its activities around the world. Havas said it will be working toward bringing its media and advertising capabilities together by housing them under one brand name, but said it will maintain them as separate identities. In addition the agency introduced its new umbrella brand titled Havas Digital, which will operate across both media and creative as it moves to integrate digital into its agencies and strategies. "We are changing the name of our core global brand. We have a simple structure and we want to show that we are better integrated than our competitors as well as being more agile and fleet footed," David Jones, CEO, Havas & Euro RSCG Worldwide, said. In its annual report Havas reported total revenue of â‚¬1,645 million for 2011, an increase of 5.9% from the previous year, with digital and social media billings make up 23% of its total revenue. In the Asia-Pacific, Havas reported growth of 9.8% for full-year 2011 and 7.0% for the fourth quarter. The region's two main growth engines were China and Australia, with the region accounting for 16% of its revenues.

************* IRS 2011, Q4: TOI & Hindu: Top gainers of the year Source: Afaqs.com, Date: March 6, 2012

In the English language space, The Times of India (TOI) added 1.5 lakh average readers per issue in the latest quarter of IRS, 2011. In the one year between Q1, 2011 and Q4, 2011, the English daily added 1.74 lakh readers. In the current quarter, the newspaper claims an average issue readership (AIR) of 76.16 lakh. Hindustan Times (HT) continues to be Monthly Media Dossier March 2012 Page 64 of 84

the No. 2 English daily of the country, with an AIR of 37.91 lakh. The gap between the No. 1 and No. 2 dailies continues to be huge, with a difference of 38 lakh readers. HT, though, has added around 58,000 readers this quarter, which makes it the third biggest gainer in Q4, 2011. The English daily has added almost one lakh readers in the last four quarters. The Hindu, at No. 3, is the second biggest gainer of the year after the TOI. The Chennai-based publication has added 1.45 lakh readers in the last one year and 71,000 readers in the current quarter. In between, the daily lost marginally only in Q2, 2011 - a loss of 18,000 readers - but it compensated for the loss in the next quarter, with an addition of 92,000 readers. ABP Group's The Telegraph is at No. 4, with an AIR of 12.73 lakh - a marginal gain of 7,000 readers since the last quarter (Q3, 2011). The daily has maintained a constant growth during the last one year, having added 70,000 readers since Q1, 2011. Another South-based daily, Deccan Chronicle, is at No. 5 with an AIR of 10.34 lakh. It has incurred a significant loss of AIR in this quarter - a de-growth of 60,000 readers since Q3, 2011. DNA occupies the No. 6 position, with an AIR of 8.97 lakh this quarter. The daily has added 34,000 readers this quarter and 75,000 readers in the last one year, maintaining its slow and steady growth chart. De-throning The Economic Times (ET) from the No.7 position is its sister publication, the Mumbai-based tabloid, Mumbai Mirror. The tabloid has an AIR of 8.03 lakh in Q4, 2011 - an increase of 43,000 readers during this period. The daily has added 23,000 readers in the last one year. The tabloid had lost 22,000 readers in Q2, 2011. ET, at No. 8, has lost 22,000 readers in the current quarter. However, it is still on a high having added 21,000 readers since Q1, 2011. The business daily has an AIR of 7.90 lakh this time. The daily had gained 43,000 readers in the previous two quarters of 2011. The No. 9 and No. 10 rankers have been interchanged between The New Indian Express and The Tribune. The New Indian Express, at No. 9, gained 87,000 readers in the last one year, while The Tribune added 16,000 readers. With a gain of 44,000 readers in this quarter, The New Indian Express has an AIR of 6.37 lakh readers. The Tribune has lost marginal readership of 14,000 this quarter but its gain of 32,000 readers in Q3, 2011 compensates for the current loss. It claims an AIR of 5.85 lakh.

************* Mixed ad industry outlook for 2012 Source: Business Standard, Date: March 5, 2012

The message on a huge billboard at a suburban railway station here is clear and one of several saying the same thing: Contact the following number for this site. Across rail stations and main roads in this financial capital, billboards lie vacant. A reminder that the Rs 26,000-crore advertising industry is still not out of the woods. Ad and media industry executives expect a weak 2012 calendar year. Preliminary estimates seem to corroborate the feeling. According to Madison Media, the industry is likely to grow at nine per cent this year, just 100 basis points more than the growth reported last year. Of the various segments, only television, internet and cinema advertising are likely to see double- digit growth, says the agency in the annual Pitch Madison Media Advertising Outlook. TV will see about 10 per cent growth, while internet and cinema will see nearly 50 and 15 per cent growth, respectively, adds Punitha Arumugam, chief executive officer, Madison Media Group. But the growth that internet (or digital advertising) and cinema will see is on a small base, say experts, since both constitute just about five per cent and 0.5 per cent of total ad spends in the country. In contrast, TV advertising is nearly 42 per cent of total spend, while print and outdoor make up 43 per cent and five per cent, respectively, of the total. Radio and retail advertising constitute the rest at four per cent and 0.5 per cent, respectively. All these segments (namely print, outdoor, radio and retail) will see only single-digit growth, says Arumugam. Clearly, the current estimates hardly bode well for an industry expecting a recovery on the back of a resurgence in advertising by consumer goods companies. The year 2011 saw fast moving consumer goods (FMCG) companies cut advertising to rein in margins, which were eroding due to inflationary pressure and allied operating expenditure. This year, companies are expected to keep advertising expenditure at 11-12 per cent of sales, a healthy figure, given the competitive pressures in the segment.

R Sridhar, chief financial officer, Hindustan Unilever, the largest advertiser in the country, had indicated as much at the company's third-quarter results this January. He’d said ad spends would have to be tweaked, based on the competitive scenario around. With most FMCG companies reporting top line growth in excess of 15 per cent during the third quarter of the current financial year, analysts say there is unlikely to be a let-up in new launches by most in the coming Monthly Media Dossier March 2012 Page 65 of 84

quarters. Which means their advertising levels will be high. But the worrisome factor remains the cut in advertising by non-FMCG companies such as retail, real estate, auto and telecom. These categories, especially retail, real estate and auto, are also heavy spenders in print and outdoor ads, say experts. I Venkat, director, Eenadu, a veteran in the publishing business, says February was particularly bad for most print publications. "There was hardly any advertising," he says. Shubha George, managing director, MEC India, a GroupM entity, says the reason has been the cautious approach taken by advertisers. "They have been careful with their spends," she says. With purse strings tight, advertisers, say experts, are looking for maximum mileage from the choices they are making. This is visible with the fifth edition of the Indian Premier League cricket tournament, to be telecast on SET Max from April 4. Advertisers have been slow to pick up sponsorship slots. Rohit Gupta, president, Multi Screen Media, the owners of SET Max, say the deals will be closed by March 15. Analysts say by this time last year, advertisers were already in place for both presenting and associate sponsorships. While Gupta declined to comment about the sponsors on board, analysts say Vodafone is one of the presenting sponsors this year. Of the associate sponsors, Pepsi and Samsung are said to have given their go- ahead.

************* Euro RSCG wins creative mandate for MSM's upcoming sports channel Source: Afaqs.com, Date: March 7, 2012

Euro RSCG India has been awarded the creative mandate for Multi Screen Media's (MSM's) forthcoming sports channel. Senior level sources close to the development have confirmed the news to afaqs!. The agency remained unavailable for comment on the development. While the grapevine is rife with speculations regarding the name of this channel, no name has been officially announced by the MSM authorities as yet. This development comes on the back on a multi-agency pitch process that was conducted in Mumbai. It may be recalled that in February, afaqs! carried an exclusive report announcing the pitch. In 2009, the network had announced its intention to launch a sports and a music channel. While it has already launched the music channel under the brand name Sony Mix with the positioning 'Dekho Suno Gungunao', the network has been postponing the launch of the sports channel. Earlier, N P Singh, chief operating officer, MSM had stated that with the launch of the sports channel, the network would shift one of its prime sporting properties, the Indian Premier League (IPL), to the sports channel. In addition to IPL, the network owns the broadcast rights for other sport properties such as the New Zealand cricket series and the Football Association Challenge Cup. Earlier known as SET India, the subsidiary of Sony Entertainment Television in India, MSM is the owner of channels such as Sony and SET Max, SAB TV, Sony Pix and Sony Mix.

************ Curry-Nation to handle Nirlep's creative business Source: Afaqs.com, Date: March 7, 2012

Nirlep, the kitchen appliances and accessories brand, has appointed Mumbai-based Curry-Nation as its new creative agency. Priti Nair and Nagessh Pannaswami, founder-directors of the agency, have confirmed the news to afaqs! The account has moved from McCann Erickson; the agency had been handling the duties for Nirlep for the past three years. The development is the result of a multi-agency pitch process that was carried out in Mumbai. Initiated a month ago, the pitch saw participation of several agencies including McCann Erickson, Interface Communications (Draftfcb Ulka's second agency), Network Advertising, Meridian Communications (Ogilvy India's second agency) and Postscript Advertising. The process was both, creative as well as strategy-led and the mandate was awarded to Curry-Nation after only one round of presentations. The Nirlep spokesperson tells afaqs! that besides the agency's impressive creative inputs, it was its founders' understanding of the Indian culture and the agency's overall philosophy of 'Indian-ness' that helped Curry-Nation clinch this win. The media mandate for Nirlep lies with Media Circle. The ad spend for the upcoming campaign is pegged at Rs 5 crore. According to market estimates, this is a 10-15 per cent increase over the brand's earlier budget. The next ad campaign for Nirlep will be rolled out after April. The media mix will include press, magazine ads and TV. The maximum activity on the communication front will take place between July and December. Monthly Media Dossier March 2012 Page 66 of 84

Nair informs that though a substantial amount of consumer research was done by the agency at the time of the pitch, plans to dig deeper and figure out the appropriate consumer insights for the upcoming communication are on the cards. "We've all grown up with this brand in our kitchens and look forward to develop a strong positioning for it soon," she says. Though the usage percolates to almost all strata of society, Nirlep's TG (target group) primarily comprises today's health and time-conscious housewives belonging to SEC A and B. Pannaswami adds in good humour, "Working on such brands is in Curry-Nation's DNA as it's difficult to separate 'curry' from kitchen-ware and cooking!"

************ Onads Communications bags creative mandate for Renaissance Source: Afaqs.com, Date: March 7, 2012

Luxury hotel brand Renaissance has handed over its creative mandate to Onads Communications. The business will be managed out of the agency's Mumbai office. The immediate mandate is to look after the creative duties of the group's Powai property for its upcoming campaigns and to promote the hotel as a weekend destination. Incidentally, Onads Communications had also won the mandate for JW Marriott towards the end of February. JW Marriott and Renaissance belong to the same parent company, Marriott International. The chain is a well-known brand across the globe and has hotels at places such as Shanghai, Phuket, London, Dubai, Cairo, Beijing, Kuala Lumpur and Bangkok. Besides JW Marriott and Renaissance, the group also has brands such as Ritz-Carlton, AC Hotels, Courtyard, Spring Hill Suites, TownePlace Suites and Fairefield under its umbrella. While the ad spend for the upcoming campaign could not be ascertained at the time of filing this report, it is learnt that the brand will exploit media platforms such as print, outdoor and radio. The advertising will primarily include local communication and contact programmes with the brand's customers and clients. Confirming the news to afaqs!, Jignesh Maniar, founder, Onads Communications, says, "The client liked the work that we presented on JW Marriot. It asked for our ideas for Renaissance, too, which it liked and that is how we won this business, within the same group." Prior to Onads Communications, White was managing the duties for Renaissance. For the record, Onads Communications was launched by Maniar in 2008. Recently, Marriott International was in the news on afaqs! for having launched a mobile application for iPhone and Android devices for the Indian market. The objective was to simplify travel for time-crunched travellers. The free app allows users to avail details of nearby hotels, book rooms and check their upcoming reservations.

************ Ogilvy India wins Ma Foi Randstad's creative account Source: Afaqs.com, Date: March 9, 2012

International HR (human resources) service provider Ma Foi Randstad has awarded its creative mandate to Ogilvy India. The agency's Chennai branch will handle this account. The agency spokesperson has confirmed the news to afaqs!. The development is the result of a multi-agency pitch process that was conducted in Chennai recently. In the near future, the brand is all set to get active on the communication front. Integrated brand-comm India has worked on the creative duties for this account in the recent past. It may be recalled that earlier this year, Ogilvy India's Chennai branch had won the creative mandate for Woodward's Gripe Water. At the time, afaqs! had carried an exclusive report announcing this acquisition. The brand, an offering from the TTK Healthcare stable, is a popular OTC (over-the-counter) remedy for infant colic. As per industry estimates, the size of the business is about Rs 5-10 crore. Founded in 1992, Ma Foi Randstad has helped generate career opportunities for thousands of individuals across 36 countries, and has worked for over 250 Fortune 500 organisations. The company develops customised HR services and offers services across almost all HR functions. The portfolio includes search, selection, staffing, consulting, outsourcing, training and HR automation, amongst others.

************* OMD India wins Mango’s media account Source: Exchange4media.com, Date: March 9, 2012 Monthly Media Dossier March 2012 Page 67 of 84

OMD India has won the media duties for international fashion and lifestyle brand, Mango. Under the contract OMD India will be the agency of record (AoR) for the Mango account in India, responsible for media buying and planning across all traditional and digital media platforms. “India is a key market for Mango, and we will continue to expand our presence here. OMD’s expertise will help us connect better with our customers as we concentrate efforts to strengthen our customer base and brand presence across the nation,” said Guillermo Corominas Palomar, Advertising Director, Mango. Mango’s contract with OMD India is effective immediately and the team has begun work on Mango’s Spring/Summer collection campaign. The collection, which will be out shortly, features fashion icon, Kate Moss, as the new face of Mango. As part of OMD’s recommendation to further build the brand in India, Mango will be foraying into television for the first time in India. “The brand is in rapid expansion mode in India and the OMD team will ensure Mango’s brand objectives are not just met, but exceeded in this market,” said Jasmin Sohrabji, Managing Director, OMD India, commented after bagging the contract.

************* Ma Foi Randstad awards its media duties to Mindshare Source: Afaqs.com, Date: March 12, 2012

After appointing Ogilvy India as its creative agency, international human resources service provider Ma Foi Randstad has awarded its media duties to Mindshare. The business will be managed by the agency's Chennai office. Mindshare had won the global mandate for Randstad in 2009. The size of the global account at that time was estimated at 50 million pounds. According to industry estimates, the size of the Indian business is about Rs 10 crore. Aditya Mishra, head, marketing and staffing business, Ma Foi Randstad India confirms the news to afaqs! and says that the company liked the work that Mindshare had done on Randstad. "The spirit of partnership that it has demonstrated globally is outstanding and we wanted the same spirit for India," he adds. This is one of the few businesses that Mindshare has won in this year. In February, the Chennai branch of Mindshare won the media mandate for Tamil Nadu-based real- estate developer, SPR&RG. For the record, Ma Foi Randstad India is a division of the global Randstad Holding. Founded in 1992, Ma Foi Randstad has helped generate career opportunities for thousands of individuals across 36 countries, and has worked for over 250 Fortune 500 organisations. The company develops customised HR services and offers services across almost all HR functions. The portfolio includes search, selection, staffing, consulting, outsourcing, training and HR automation, amongst others. Recently, Ma Foi Randstad was in news when Automatic Data Processing (ADP) acquired the payroll business of one of the largest staffing firms in India, Ma Foi Randstad. Ma Foi Consulting Solutions was the 200-member arm that looked into pay rolling and is now under ADP.

************* Micromax awards forthcoming assignment to TapRoot Source: Exchange4media.com, Date: March 12, 2012

After a relatively low phase, Micromax is gearing to make some noise once again. The handset manufacturer is now eyeing the tablet space and is all set to roll out its marketing campaign for this latest offering. It’s understood that Micromax would be taking the communication for this tablet across media, and it has assigned the creative mandate for this project to TapRoot India. The Micromax tablet is said to be a 7-inch multi-touch display tablet running on the Android ICS OS. Micromax officials refrained from offering any comments to exchange4media and TapRoot India officials too were not available but sources close to the development informed that the marketing campaign is set to roll out on the back of Micromax Asia Cup 2012, which is scheduled from March 11-23, 2012. For the record, Micromax’ creative agency is Lowe Lintas.

************* UTV Action to organise second edition of the Panja Championship Source: eventfaqs Date: March 13, 2012

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UTV Action will organise the second edition of the Panja Championship across three cities - Mumbai, Delhi and Bangalore. The arm wrestling championship, which will commence on March 14 and end mid April, will be executed by Pentagon Activations. Speaking about the initiative, Kunal Mukherjee, Marketing Head, UTV Action said: "Having established ourselves as the ultimate destination for action, we continue to engage our trade consumers via innovative offerings. The Panja League is a platform to bring the media and advertising industry together in an action packed on- ground event. UTV Action is known for creating action packed properties and thus, we wanted to plan an on-ground event where the industry could participate."

The championship, which engaged over 22 media agencies last year and expects higher participation this year, will see agencies competing with each other according to the global standards of arm wrestling. The participating agencies are expected to include Group M, Madison, Starcom, Carat, R K Swamy BBDO, MPG and others. Each agency will have one male and one female winner, who will be gratified with the Jabra WAVE, a bluetooth headset which has three layers of wind and noise reduction. These winners will then go on to participate in the grand finale, which will be held in their respective cities. The championship will culminate with the declaration of one male and one female winner, who will receive a Nintendo Wii gaming console.

Commenting on the association, Khushbu Vaid, Director, Pentagon Activation said: "This is the second year that we are executing the event; we have associated with UTV Action through a pitch process. We are responsible for planning and executing the event. We are visiting media agencies to shortlist people and are promoting the initiative through mailers."

**************************** Fountainhead executes India’s first Mixed Martial Arts league Source: eventfaqs Date: March 13, 2012

In the wake of its foray into the sports entertainment genre with Ring Ka King, Colors took another step to mark its dominance in the alternative sports entertainment genre by collaborating with Raj Kundra and Sanjay Dutt of the Super Fight League (SFL), a Mixed Martial Arts league, and acquiring the broadcast rights for the same. The on-ground aspects of this fighting league are being managed by Fountainhead Events & Promotions. Speaking about the association with Colors, Raj Kundra, Chairman and Founder, Super Fight League said: "As Chairman and Founder of Super Fight League, India's first professional Mixed Martial Arts League, it gives me utmost pleasure to have inked the broadcast deal with Colors, the leading general entertainment channel in India. We have a long term vision for this league and the eyeballs that Colors brings takes this sport to another level. We pride ourselves on being able to break this cricket dominated market with a new form of sport and entertainment for the audiences of India. We are ready to make history as India's first MMA event is unleashed and some of the best Indian fighters are introduced to the world. I take this opportunity to welcome our broadcast partners into the SFL family."

Raj Nayak, CEO, Colors added: "Colors has always been at the forefront of experimenting with new formats and differentiated programming, thereby fulfilling the role of a complete general entertainment channel. ‘Mixed Martial Arts' is currently a craze in the US on television, and we are excited to partner with the Super Fight League in India." The Super Fight League, India's first professionally organized Mixed Martial Arts fighting league, kicked off on March 11 at the Andheri Sports Complex in Mumbai. Building on the growing interest in alternative and non-cricket sports entertainment, a unique format has been adopted for the Super Fight League. It involves real freestyle fighting, preceded by 45 minutes of live Bollywood-style entertainment from leading stars like Bipasha Basu. Speaking about their mandate, Owen Roncon, Director, Fountainhead Events & Promotions said: "Raj Kundra approached us to manage the on-ground aspects of the league. For the launch event, we managed the setup, the stadium and the ring, the stands, backstage area and the artists. The event saw an audience of around 5,000 people." Over the course of one year, the Super Fight League will travel to Delhi, Chandigarh and six other cities. ****************************

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Brands in social media: Intruders as friends Source: Financial Express Date: March 13, 2012

THE last advertising agency on Earth. That was the ominous title of a fairly popular video on YouTube some time last year. The film, about what the future of advertising might look like (produced by an ad agency, by the way) took potshots at the traditional ad agency folks who have ignored the powerful impact of social media on consumers and brands. Understandably alarmist, it in a way represents one school of thought: that social media is completely going to change the way traditional advertising works and that the 30-second TV spot is dead. And then there is the other school of thought which believes that the impact of social media on brands is over-rated and is dismissive of it even. The truth lies somewhere in between. The most awarded integrated campaigns of recent years (Old Spice, Bing to name a couple) have had strong social media components built in. And most of these were created by big, traditional agencies. Marketers and agencies have come to accept social media as an integral part of consumer’s lives and believe that smart use of the medium can create impact. While a majority of marketers seem to agree on its potential, there are several questions in their minds on the right approach, implementation, monitoring and the talent required to manage the whole process. Investments in this space are yet to see the big numbers (save for certain categories such as autos, airlines, finance and telecom). Internet advertising in India accounts for just 5% of the ad spends with TV still leading the pack. A recent industry report expects internet revenues to go up to Rs 1,478 crore in 2012, a growth rate of 50% on a relatively small base. The air of uncertainty or tentativeness about the medium also stems from lack of clarity on how exactly the medium can help brands. An IBM 'Global Chief Marketing Officer' study done in the fourth quarter of 2011 suggests that most CMOs worldwide, and in India, are "underprepared to manage the impact of key changes in the marketing arena". Data explosion topped the worldwide list of underpreparedness with 71% of CMOs indicating so. Some 68% of the international CMOs surveyed are not in a position to deal with the rapid developments in social media. All this means that stake holders in brand strategy and brand building must boost their own digital and technological proficiency. This could include not just being aware of social media basics and trends but knowing which tools to use to suit the brand’s business objectives – be it buzz monitoring, blogs, consumer reviews and so on. A ‘one size fits all’ approach may not work at all - one needs to be clear about the objective of each medium. A Twitter handle may be used to address consumer issues, as a customer service channel by one brand. But another brand in another category may use it to provide information on deals or as pure entertainment. A blogger outreach or a brand blog may make sense for niche categories like high end IT tech or maybe travel, fashion and music. Among the various social media tools available, it appears that a Facebook fan page has fast become de rigueur for most brands, irrespective of a real need. This requirement has now replaced the earlier ‘viral video’. Whatever be the social media tool, it is important to remember that brands are intruders in that space. Unless we provide content that gives a strong, real reason for consumers to engage with brands in that space, the engagement will be at a superficial level. There are far too many brands (especially on Facebook) which have begun to follow a cookie-cutter approach to conversations with consumers. Another aspect is the impact on ad agencies, especially those in account management. When specialist media services were hived off, the account management folks slowly began to lose touch with media basics and trends. Now with the increasing use of specialist digital teams there is one more area of brand communication that these guys are likely to be kept out of. Keeping a pulse on the consumer meant something different just 10 years ago. Thanks to the explosion of data and devices, it takes on a whole new meaning today.

**************************** Delhi-based Grasshoppers launches digital arm, Grownups Source: Afaqs Date: March 13, 2012

Grownups will handle the online requirements of certain existing clients of Grasshoppers and is also close to signing new accounts; the digital agency will provide services such as web design and development, search engine optimisation, and social media, e-mail and viral marketing. To meet the digital requirements of its existing clients and as the next logical growth step, Delhi-based agency Grasshoppers has launched its digital arm, Grownups. The digital agency will offer services such as web design and development, search engine optimisation, social networking, and e- Monthly Media Dossier March 2012 Page 70 of 84

mail and viral marketing. "Over the years, Grasshoppers has provided online support to its clients and has handled a few digital projects earlier. Initially, the work was outsourced. However, after encouragement from clients, we thought we might as well have a full-fledged digital agency," says Arjun, chief executive officer, Grasshoppers, in a conversation with afaqs!.Grasshoppers ventured into the online space with a select few accounts such as Hindustan Latex Family Planning Promotion Trust, World Phone, iDiscoveri and AISECT, whose products and services required internet marketing. In addition to handling certain digital projects of Grasshoppers' clients, Grownups has already begun pitching for new businesses. While Arjun refused to disclose names, it is learnt that the agency is in the process of signing the digital mandates of two new accounts.On the logic behind the name, Arjun says that it is a simple way to indicate how the business is growing. Grasshoppers also has a PR division called Greenthumbs. "Moreover, from analogue to digital, we have grown up indeed, haven't we?" he says, remarking at Grownup's baseline - 'Aren't You?'. "There used to be radios, and then came the television. And now, with computers as our primary source of knowledge sharing, the advertising industry has evolved onto a whole new platform. Internet has transformed our general outlook to what we all can do for a product or a service. 'Grownups' is how we, Grasshoppers, complete our gamut of services, in many ways 'growing up' with the industry," explains Arjun.

**************************** DS Group looks for creative partner for pan masala range Source: Afaqs Date: March 13, 2012

Some of the brands in this range include Meetha Maza, Tansen, Rajnigandha, Tulsi and Baba. The Dharampal Satyapal Group (DS Group) is on the lookout for a creative partner for its pan masala business. Some of the brands in this portfolio are Meetha Maza, Tansen, Rajnigandha, Tulsi and Baba. Sources close to the development have confirmed the news to afaqs!. A pitch process has begun in Noida, where the company has invited presentations from agencies such as Dentsu Marcom, Lowe Lintas, McCann Erickson, JWT India, DDB Mudra, Ogilvy India and others. The size of the business could not be ascertained at the time of filing this report. However, it is considered to be substantial. Towards the end of December, 2011, Dentsu Marcom had won the creative duties for two brands from the DS Group stable - the mouth freshener brand PassPass, and an upcoming chewing gum brand, which marked the entry of the group into the confectionery category. The agency won the business through a multi-agency pitch that saw participation from agencies such as Law & Kenneth, Euro RSCG and Publicis. The group has more than 24 manufacturing units spread across Delhi, Noida, Himachal Pradesh, Assam and Tripura. The DS Group was founded in 1929. It is a Rs 1866-crore multi-diversified conglomerate that has strong presence in sectors such as F&B, hospitality, mouth fresheners, tobacco, packaging, agro forestry, rubber thread and infrastructure (including steel, cement and power). Recently, the group has also forayed into the dairy business. The pan masala range falls under the mouth freshener category of the group.

**************************** Dentsu India pockets creative duties of Tetra Pak India Source: Afaqs Date: March 13, 2012

The agency won the duties following a multi-agency pitch. The size of the business is said to be in the range of Rs 10- 12 crore. Dentsu India has won the creative duties of food processing and packaging solutions company, Tetra Pak India. It won the business following a multi-agency pitch which took place in Delhi. The other agency in the fray was Saatchi & Saatchi. The size of the business is said to be in the range of Rs 10-12 crore. Senior executives on the condition of anonymity confirm the news to afaqs!. Prior to this, the account was handled by Leo Burnett. The agency won the business in 2004 following a multi-agency pitch, which included other agencies such as Ogilvy, McCann Erickson, Lowe Lintas & partners, Saatchi & Saatchi and Dhar & Hoon. In 2005, Tetra Pak roped in cine star Tabu as its brand ambassador. Earlier, the business was handled by Grey. In February 2009, the company handed over its media duties to Carat India, following a multi-agency pitch. For the record, Tetra Pak began its operation in India in 1997 as the 100 per cent subsidiary of Tetra Pak International. It is one of the three companies in the Tetra Laval Monthly Media Dossier March 2012 Page 71 of 84

Group, a private group which is headquartered in Sweden. The company provides packaging solutions to many FMCG companies in India.

**************************** CarWale.com to initiate creative pitch, again Source: Afaqs.com, Date: March 14, 2012

The automotive portal CarWale.com plans to initiate a creative pitch. Interestingly, this will be a repeat act of sorts as the brand had called for a creative pitch around three months ago. It is learnt that although several agencies made presentations, none of the participating agencies were selected and the firm has now decided to call for yet another full- fledged pitch. After considering more agencies' creative inputs, the authorities will take a final decision. Highly placed sources close to this development have confirmed the news to afaqs! on grounds of anonymity. Apparently, the CarWale.com authorities were not satisfied with the creative inputs provided in the earlier pitch and thus want to give the process another shot. It is learnt that this process is slated to begin in Mumbai shortly. Usually, the company works with advertising agencies on a project basis. Agencies that have handled the creative duties for CarWale.com in the past include Limelight Communications, Sunshine Media and Catalyst Advertising. In January, CarWale.com was in the news on afaqs! for launching video advertising. As the report mentioned, the objective of this was to help its clients deliver more engaging and informative ads. The portal announced that it will provide interactive in-stream ads (pre-roll, mid-roll and post-roll), and in-banner interactive video ad units. For this, CarWale has partnered with the interactive online video advertising company Jivox, which will provide the technology for this venture. CarWale.com currently leads the Indian online auto space with 4.3 million monthly visits and more than 40 million page views.

************* AMO bags creative duties of Tatva edible oils Source: Exchange4media.com, Date: March 12, 2012

AMO Communications has been assigned the creative duties of Tatva nutritionally enhanced edible oils. Confirming the development, Manish Jain, Director, Tatva said that the company liked the strategy and the creative approach that AMO Communications had presented. A national campaign will be launched in a month’s time and will involve a mix of ATL and BTL activities. Speaking about brand Tatva, Jain said, “The current health and wellness sector is witnessing a cacophony of brands and claims, with most of them skewed to heart and fitness. Tatva is a relatively new entrant in the ‘nutritionally enhanced’ product category. We are launching 100 per cent organic/ natural products which are beyond basic hygiene. The insights shared by AMO Communications through its creative approach were liked by our team and we are glad to have them as our communications partner for our entire product portfolio.” The account will be handled out of the agency’s Delhi office. Commenting on the win, Jitendra Khokle, COO, AMO Communications said, “We are very excited to start our association with Tatva. The brief given to us was very interesting. We always look for nutritional benefits from the products we consume. With Tatva, we had to make the consumers aware about the extra benefits apart from the nutritional rich elements that one can get from the products.” He further said, “AMO has plans to initiate some aggressive, integrated brand building and positioning exercises through various media activities. Television as a medium will be used selectively and will be niche. The thrust will be on BTL activities involving customer interaction and sampling, besides promotions through ATL (print, OOH and online) advertising.” The spends for the marketing and promotion for this financial year are yet to be finalised. Jain informed that they would be in sync with the creative strategy. Other key clients of AMO Communications include Punjab Tourism, Rajasthan Tourism, Sansui, Kelvinator, Era Landmarks, Rubberwala Developers, Elbit Developers, Indian Oil Corporation, Goa Tourism and Jumbo Electronics.

************** Mid Day appoints new entertainment editor Source: Exchange4media.com, Date: March 12, 2012 Monthly Media Dossier March 2012 Page 72 of 84

India’s local tabloid, Mid Day, has appointed Janhavi Samant as the new Entertainment Editor for Hitlist. Samant has been working with Mid Day for more than six years now and heads the editorial for Center Stage, Hot Property and Big Break. She will be reporting to Sachin Kalbag. “It’s a privilege and pleasure to be working with Hitlist. It’s one of Mid Day’s most popular sections and will continue to be so,” said Samant. Armed with a lot of rich experience in the entertainment sphere, Samant takes over from outgoing editor, Shubha Shetty Saha. “I am confident that under her leadership, Hitlist will become an even bigger success in the city of Mumbai," said Manajit Ghoshal, MD and CEO, Mid Day Infomedia. Samant started her career as a trainee in Mid Day in 2000 and worked there for three and half years. She then did a stint with Bombay Times for a year and the half and later moved to Hindustan Times. She then returned to Mid Day.

************** Company bags Pantaloon Retail's FBB Source: Afaqs.com, Date: March 15, 2012

Pantaloon Retail's FBB (Fashion@BigBazaar) has appointed Company as its creative agency. The incumbent on the business was DDB Mudra. As per industry sources, the approximate spend on the media is estimated at Rs 30 crore. The win comes after a multi-agency pitch that afaqs! had reported about. A few agencies from Mumbai, along with the incumbent, DDB Mudra, were invited make presentations. Pawan Sarda, chief marketing officer, Future Group has confirmed the news to afaqs!. He says, "Through FBB, we realised that a lot is changing when it comes to clothes and styling. We needed to add the style quotient and perception of youth to the brand. When I met with K B Vinod and Bhupal Ramnathkar, I saw that their ideas were in sync with what we wanted for FBB." Prior to the restructuring of the DDB Mudra Group, Mudra West managed the creative mandate for the brand, along with the creative duties for Big Bazaar. This is one of the first few big wins for Vinod and Ramnathkar's new agency, Company, which was started early this year. For the record, FBB falls in the value space of Pantaloon Retail Ltd, along with brands such as Big Bazaar, Food Bazaar and KB's Fair Price. The company added nine FBB stores in H1, FY '12. Sarda says that the FBB stores will be present in two formats. "There will be both standalone stores and stores of FBB inside Big Bazaar outlets. Overall, we intend to launch about 200 stores of Big Bazaar, by the end of this year." FBB is a part of Future Value Retail Ltd, a wholly owned subsidiary of Pantaloon Retail (India) Ltd that has been created keeping in mind the growth and current size of the company's value retail business. Sarda adds, "FBB will very much be a part of Big Bazaar. The way we have made Big Bazaar, an affordable store for everyday needs, we wish to make FBB known as an affordable fashion store." In the lifestyle segment, the company has retail chains such as Pantaloons, Central and Brand Factory. In the home category, the company has eZone, Home Town stores and Home Town Express stores.

************* Yamaha looks for creative and media partners for Ray Source: Afaqs.com, Date: March 15, 2012

Yamaha Motor is looking for creative and media partners for its scooter, Ray. The pitch process has begun in Delhi but is at a nascent stage. Till now, the two-wheeler company has invited credentials from about three agencies for this purpose. A source from Yamaha has confirmed the news to afaqs!. The company plans 360 degree marketing activities for the scooter in a phased manner, with heavy emphasis on the digital space. Although the annual spend on media could not be ascertained at the time of filing this report, it is known to be substantial. At the Auto Expo 2012, Yamaha Motor had unveiled its plan to launch a scooter prototype in India, called Ray. The company had also mentioned that the scooter would project a 'Cool and Beauty' image and would target young Indian girls. With its launch scheduled for later this year (probably the second half of 2012), Yamaha will now be present across all growing two-wheeler segments. Ray will most likely be powered by a 125cc single cylinder air-cooled engine and will be styled in vivid colours. This is the first time that Yamaha Motor will enter the scooter industry in India. Globally, the company has very interesting scooters and it intends to bring the range to India as well. For the record, Yamaha made its initial foray into India in 1985. Subsequently, it formed a 50:50 joint-venture with the Escorts Group in 1996. However, in August 2001, Monthly Media Dossier March 2012 Page 73 of 84

Yamaha acquired its remaining stake, becoming a 100 per cent subsidiary of Yamaha Motor, Japan (YMC). In 2008, Mitsui entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing company, India Yamaha Motor Private Limited (IYM). Today, IYM operates through its manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana, and produces motorcycles for both domestic and export markets. The company also has a countrywide network of more than 400 dealers.

************* Mobile TV: Enter the idiot box while on the move Source: Business-standard.com, Date: March 12, 2012

With boom in mobile video on demand, India has now over 200 million video views a month on mobile devices, the average duration of clips viewed being 1-3 mins. Watching videos, streamed TV content and cricket matches on his hand-held device has been a routine for Akshay Kirloskar, a Mumbai-based caterer and restaurateur. “I started consuming videos because they were free. I have to pay for the data, but since I don’t have a laptop handy all the time, my mobile phone doubles up as my TV during a working day,” reasons Kirloskar. Digital entertainment is slowly but surely finding its footing among young Indians. Almost 40 per cent of active Indian internet users consume TV content online, though that content is mostly limited to short highlights of shows, claims a Ernst & Young report. Mobile TV is a technology that allows people to view regular live television content on their mobile phones or other mobile devices (tablet PCs, etc) that they get through traditional cable or pay TV subscriptions at home. IAMAI suggests that in September 2011, there were about 46 million mobile users who would access Internet using their mobile phones (with 15 per cent growth quarter-on-quarter). Another Ernst and Young report on Indian media and entertainment industry claims that young audiences are increasingly looking for an online experience that complements traditional TV programming, including exclusive video and gaming content and social media that they can consume at their convenience. Content conundrum: The latest entrant is Zee New Media, which has launched an Over-The-Top TV distribution platform called Ditto TV that delivers Live TV channels and on- demand video content to mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. Ditto TV, which has 21 channels, including channels from Multi Screen Media (Sony Entertainment Television), TV Today Network, BBC, and Zee, plans to offer up to 50 channels. Vishal Malhotra, business head (New Media) at Zee says, “We are aiming to get 1 million subscribers (includes subscribers from international markets) for Ditto TV in 2012, and this is an aggressive target since ours is a premium content.” Ditto TV will offer access on subscription bases. It has come out with monthly subscription packages that start at Rs 49. Consumers like Kirloskar are looking for relevant content that can be viewed over 2G, 3G networks or Wi-Fi networks, and content providers are cashing in. Ditto TV has partnered with Siemens Communication and Media Technology to develop a strong technology platform that ensures an optimal feed on the basis of the available bandwidth strength, allowing users to select the feed based on their data connection which includes 3G, Wi-Fi and fixed line broadband connections. Reliance Broadcast Network, with three channels, namely Big Digital, Big Magic and Big CBS, on mobile TV platform has seen catch-up content, short format content working very well on its platform. Soumen Choudhury, business head, Big Digital, says, “The content needs to be light (less than 200 MB’s) for easy streaming on data network. And with an upsurge of handsets supporting video download and streaming, we expect the usage base to increase in the future.” Other than Zee and Reliance Broadcast Network, some of the other prominent players include Zenga TV, Mundu TV, Apalya Mobi TV among others. Zenga TV, perhaps one of the earliest entrant in this segment, has a base of seven million users. “We started working on our mobile TV platform as early as 2006, but we launched it only in 2009 and we were the first company to bag the first IPL mobile rights. We took IPL to 140 countries. As we have grown, we have brought in changes in our technology. The first year we had half-a-million users, and at present we have seven million users,” says Shabir Momin, CEO, Zenga TV. Momin says though the largest user base for mobile TV content is the youth, maximum usage is coming from tier II and III cities.

Zenga TV, which offers free usage, gives access to over 100 channels and has a movie library of 10,000 titles. By the end of this year of these 10,000 movies, at least 2,000-3,000 would be converted to digital format for better viewing on handsets. Momin agrees that the uptake of the mobile TV has been a tad slow, but he feels that it was more due to the Monthly Media Dossier March 2012 Page 74 of 84

huge 3G price points and the business model that favoured the telcos. “We do not work with telecom players. Ours is a direct-to-consumer business model. Our biggest revenue contributor is from handset manufacturers. Followed by content resale and then advertisement. We embed our applications into the handsets; this also makes it easy for the user to use our application,” says Momin. He says that usage of mobile TV will only increase. For Zenga, he expects to clock 300-400 per cent growth rate over the next few years, “From 7 million we see our user base growing to 20 million by the end of FY13.” The missing link: But things were not this rosy. When Star TV launched its mobile TV offering four to five years back, it had to face tough competition from telecom players, say industry experts. But now even telecom providers are realising that if they intend to get more revenue from data, they need to move away from the prevalent revenue model that makes them corner higher share. “We have started having conversation with telecom providers, where they have shown willingness to share data revenue. Among all the telecom providers the total base of users accessing video would be about 0.5-1 million. On the other hand, players like us have been able to get users, who in turn are using the telcos network. They realise the potential in this segment,” says Momin. Vamshi Reddy, Founder and Director of Apalya believes that it is just a matter of time before mobile TV would see adoption. “There were hurdles, network quality was not good, 3G pricing was expensive. But I think all that is changing now. If you look at the data usage patterns of the last one year, almost 30 per cent of the users accessing data is on 3G. While 2.5G is also improving. So, for Apalya this means we see our growth to double over the next two to three years,” says Reddy. Apalya that had last year the exclusive mobile right of IPL saw 2 million users accessing it through handsets. Reddy also believes that with telcos focusing on increasing revenue from data, telecom operators are ready to even change the revenue model. With telco as partners, the revenue split ratio is 70:30. With mobile video on demand booming — India has now over 200 million video views a month on mobile with average duration of clips viewed between 1 and 3 mins. Sameer Pitalwalla, senior vice-president, UTV Interactive, says, “Mobile TV, in terms of live TV, has less than 1.5 million paying subscribers since it isn’t an optimal experience on current operator networks.” UTV has a mobile video on demand service on Airtel and Idea networks. Realising the viewing patterns of its consumers, UTV creates original video content specifically for mobile platform and continues to invest in the same. With the emergence of tablet PCs that promises to offer a richer viewing experience, mobile TV is set for another facelift. Features that allow users to access supplementary information such as plot synopses and actor biographies on the mobile platform are in the offing. Zenga TV has recently experimented with a 24x7 reality show that was exclusively launched for the mobile platform. With IPL set to kick-start its fifth season, mobile users will perhaps have a better access to content. But more importantly, with the 4G services expected to roll-out sometimes in the later half of this year, players are gearing up with better content and offerings for the user.

************* Future Group initiates pitch for supply chains vertical; re-branding on the cards Source: Afaqs.com, Date: March 16, 2012

Future Supply Chain Solutions, the logistics and supply chain vertical of the Future Group, is scouting for a creative partner. The process began around a couple of weeks ago and is still in its nascent stages. This is a targeted pitch in which only select advertising agencies are being asked to make presentations. The authorities have started issuing invitations to a few prominent agencies. The pitch will take place in Mumbai. Highly placed sources close to this development have confirmed the news to afaqs!. The Future Group team remained unavailable for comment on the matter. afaqs! learns that the agencies that are currently in conversation with the authorities on the account have received an initial brief that will form the basis of their presentations. The company that currently operates under the brand name Future Supply Chains, plans to undergo an extensive re-branding exercise. An insider tells afaqs! that the name is slated to be changed to FSC, the abbreviated version of the current name. The name change and re-branding exercise will be accompanied by a complete logo revamp as well. The objective of this effort is to revise the way the brand is perceived by potential clients/customers and consequently attract new clients. afaqs! learns that TV will form a part of the media mix for the brand's upcoming campaign. Future Supply Chains, an end-to-end consumer logistics company, was established in April, 2007. It offers supply chain management solutions such as factory-gate logistics, storage and fulfillment, retail store replenishments, movement (nationwide and intra-city), cold chain management, Monthly Media Dossier March 2012 Page 75 of 84

freight forwarding, custom clearances, reverse logistics and distribution services. The company also provides a range of value added services such as inventory planning, control support, vendor management and supply chain network modelling.

******************* Western Railway empanels eleven agencies Source: Afaqs.com, Date: March 16, 2012

Western Railway has wrapped up its fast-track creative pitch. The newly appointed agencies have been empanelled separately for Mumbai, Ahmedabad and Indore. The creative mandate for the Mumbai division will be handled by a roster comprising Sai Advertisers, Mercantile Advertising, Prabhatam Advertising, Snappers Advertising & Marketing, Concept Communications and Inter Publicity. The creative mandate for the Ahmedabad division will be handled by a roster comprising Navnitlal and Co, Interads and Apex Advertising. The creative mandate for the Indore division will be looked after by a roster comprising Deepak Advertising and Anil Publicity Bureau. This empanelment is the result of a multi-agency pitch process that was conducted in Mumbai recently. The process began in January and the final presentations were conducted earlier this week. Amongst other things, the process also required the participating agencies to submit various artworks on topics such as 'Prevention of trespassing on railway tracks', 'Promotion of new ticketing options (ATVMs)' and 'Safety at Manned Level Crossing Gates'. The shortlisted agencies were then required to display a Powerpoint presentation/short film on their selected topic to the authorities. According to Western Railway's online notice, these selected agencies will now be required to look into Western Railway's day-to-day creative work, release of advertisements in different languages (display and tender notices) to recognised newspapers, production and release of radio jingles to various radio channels, production and release of TV ads/other electronic publicity material to various TV channels and assistance in handling other routine PR activities.

******************* Leo Burnett wins Limca back Source: Afaqs.com, Date: March 19, 2012

After losing the business in 2001, Leo Burnett has won back the creative duties for Coca-Cola India's lemon soft-drink brand, Limca. The agency won the business following a multi-agency pitch. Other agencies in the fray were McCann Erickson, Ogilvy and Lowe Lintas & Partners. Industry sources have confirmed the development to afaqs!, on condition of anonymity. Prior to this, Ogilvy was the incumbent on the business. Coca-Cola India had called for a creative pitch in January this year, as it was looking for fresh ideas on Limca.

******************* SpiceJet scouts for creative partner Source: Afaqs.com, Date: March 19, 2012

Low-cost carrier SpiceJet is on the lookout for a creative partner. The airline company is considering five to six agencies, which have been asked to present their ideas and from within these agencies, the final decision will be taken by next month. Industry sources have confirmed the development to afaqs!, on condition of anonymity. SpiceJet, however, remained unavailable for comment at the time of filing this report. Currently, the business is handled by Contract Advertising's Delhi office. SpiceJet's agreement ends with the agency this month. Contract Advertising won the business in December, 2008, following a multi-agency pitch that involved agencies such as Ogilvy, Bates, M&C Saatchi, Leo Burnett and Lowe. M&C Saatchi and Contract Advertising were shortlisted in the final round. Before this, the account was handled by Gopika Chowfla Design. Madison Media continues to handle the media planning and buying duties of SpiceJet, while the out of home (OOH) business is managed by OAP. The OOH agency had won the business in April, 2011. Before this, MOMS, the OOH outfit of Madison, handled the account. Bengaluru-based full service

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interactive agency i-Vista handles the online creative and media duties for the low-cost carrier. It won the business in 2009.

******************* Mankind Pharma hunts for creative partner Source: Afaqs.com, Date: March 20, 2012

Mankind Pharma is on the lookout for a creative partner for two of its new products to be launched in the eye care and skin/scar treatment categories. The pitch, which is in its initial stage, is currently underway in Delhi. The size of the business is said to be in the range of Rs 10-12 crore. A senior executive of the company, who confirmed the new to afaqs! on ground of anonymity, says, "The idea is to make a clear cut impact with an unique positioning and interesting campaigns." The media duties are being handled by Prachar Communication, which also handles the duties for other Mankind Pharma brands. This is the second time that the pharmaceutical company has called for a multi-agency pitch. Earlier, in February, it called for a multi-agency pitch for two of its brands - Kaloree1 (sugar sweetener) and Manforce condom. According to several media reports, Mankind Pharma is on an expansion spree and plans to launch several new products this year, especially in categories such as dermatology and cardiology. The company will also focus on aggressive promotion of its products in the over-the-counter (OTC) category. For the record, established in 1995, Mankind Pharma forayed into the OTC market in 2010. Since then, it has launched various products including pregnancy test kits, sanitary napkins and adhesive bandages.

*************** Kaya Skin Clinic awards digital duties to Ultraviolet Digital Source: Afaqs.com, Date: March 20, 2012

Kaya Skin Clinic, Marico's wholly-owned subsidiary, has awarded its digital duties to Ultraviolet Digital, the digital arm of Crayons Advertising. The incumbent on this account was Optima Advertising. The brand spends close to 10 per cent of its annual marketing spend on digital through search engine optimisation, targeted media buying and social media marketing. Ultraviolet Digital has worked on Kaya Skin Clinic's social media and online reputation management for about two years on a project basis. After this development, it will also be responsible for search engine marketing for Kaya. The brand's website development is handled by Webchutney. Kaya Skin Clinic recently underwent a makeover and launched a revamped logo, new tagline, fresh market positioning and changed its overall look and feel as a part of the makeover. The tagline of the skin care chain was changed from 'Let Your Skin Talk' to 'Love What You See'. The new tagline was adopted as an expression to show how consumers feel after a visit to Kaya. Confirming the news to afaqs!, Suvodeep Das, marketing head, Kaya Skin Clinic, says, "Kaya has been working with the team at Ultraviolet Digital Solutions on social media and online reputation management for some time now. We felt that the team understands our brand well and we have been impressed with its creative ingenuity and technical expertise." Gautamm Mehra, COO, Ultraviolet Digital, says, "As we had worked with Kaya for a few projects, the team understands the nuances and demands of the business. This, coupled with our strong search skill sets, enabled us to come up with a comprehensive value-enhancing proposition for the client." The agency plans to adopt a digital media mix with heavy focus on search marketing, along with a strong presence on social media. Ultraviolet Digital also plans to use display advertising tactically during certain months. Search and social media initiatives will form the backbone of Ultraviolet's digital strategy.

*************** Reprise Media wins LG Electronics’ digital mandate Source: Exchange4media.com, Date: March 21, 2012

LG Electronics has awarded the digital business of its entire product portfolio to Reprise Media, the digital agency of IPG Mediabrands. LG Electronics’ product portfolio includes air conditioners, refrigerators, microwaves, washing Monthly Media Dossier March 2012 Page 77 of 84

machines and vacuum cleaners. Reprise was awarded this digital mandate, following a multi-agency pitch, for each of these product lines. The scope of work includes providing strategy for media and communication, creative services and production, product website development and providing ideas across social media and activations. “We met up with a lot of digital agencies, but found Reprise Media to be strategically sound in the digital medium. They came to us with truly innovative ideas, which were completely rooted in sound business logic,” said L K Gupta, VP Marketing. “We have also selected them because of their specialised team and out of box ideas,” he added. “LG is a bright feather in our cap and we are proud to be associated with a vibrant, technology leader brand,” commented Anjali Hegde, CEO, Reprise Media, on being chosen as the digital AoR by LG Electronics. “The journey for Reprise started less than a year ago and I am exceptionally proud of the team which went out and won some enviable businesses,” she added.

************** Universal Music launches new division 'U-bee' Source: Radioandmusic.com, Date: March 19, 2012

After unveiling the first EDM music label, Universal Music Group India has further strengthened its brand with the launch of a new division ‘U-bee’ in its business development department. The new division is formalized to create brand anthems and corporate jingles for the clients. It is also associated with brands to create proprietary music for media exploitation which can be monetized through music sales. Universal Music India & SAARC MD Devraj Sanyal said, “The medium to large enterprises especially the SME segments are leaning on innovation as a big part of their brand plan. UMI's new vertical helps create brand anthems which will further fortify their branding using ‘Music’ as their medium. Apart from these songs being used in frontline and BTL advertising, the ability to use these pieces to actually generate revenue is phenomenal using UMGI's own networks, is an industry first as these songs sung by major artistes are also great compositions on their own”. Universal Music India digital & business development head Ashish Joshi said, “In today’s market, having a strong brand can significantly change the way your consumers see you. And music lends that strong impact to a brand. While the aim is to enhance brand recognition, memorability and throughout of advertisements, we will use our digital network and other media partnerships to create additional revenue stream for such brands.” UMGI has also been partnering with ad film production houses, media and communication agencies to provide music for television commercials using digital network and other media partnerships to promote the anthems.

************************ Universal Music launches new division 'U-bee' Source: Radioandmusic.com, Date: March 19, 2012

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How would you rate this year’s budget for media industry? Source: Mediavataar.com, Date: March 20, 2012

The buThe budget is a great opportunity to build investors' sentiments and remove anomalies which is vital for growth. Last year, due to unfavorable global factors, India’s economy was largely affected. This year, the Finance Minister has proposed a fair bill which is for the most part populist in nature. It bodes well for new investors. For the IT industry however, this is a moderately encouraging bill and has made few strides in the development of the sector. Certain benefits we see that will accrue to the industry at large would be:

• Scale and roll-out UID in 50 districts • Introduction of mobile-based Fertilizer Management System has been designed to provide end to-end information on movement of fertilisers and subsidies. Nation-wide roll out during 2012 • A central “Know Your Customer” depository to be developed in 2012-13 to avoid multiplicity of registration and data upkeep • DTC and GST Bills

Equally significant is the fact that broadband penetration in India stands at just 1% as against the wireless tele density of 74%. With the national broadband plan envisaging 160 million broadband connections including 60 million wireless broadband connections by the year 2014. There does exist a need to support this growth path. Levy of zero service tax on internet and broadband service would certainly act as a catalyst in this process. The government must also spend on upgrading technology infrastructure in the country as well as invest heavily in e-governance. This will serve many purposes. It will create demand locally, bring efficiency and transparency to government, as well as improve education through e-learning. Service tax exemption on advertising on media platforms, excluding TV and radio, could result in availability of up to Rs 1,500 crore more to advertisers for spending on campaigns, according to industry experts. Given that marketing budgets of companies always take into account the service tax component, now there will be more money available to be spent on media other than TV and radio (which are not exempt from service tax). According to him, the total annual advertising spend in India is currently estimated at USD 5 billion (around Rs 26,000 crore), of which around 45 per cent is spent on television and radio. In the Budget for 2012-13 Finance Minister Pranab Mukherjee announced that "selling of space or time slots for advertisements other than advertisements broadcast by radio or television" will come in negative list and will be exempt from 12 per cent service tax. The budget heralds good news for growing sectors like outdoor and digital. The service tax exemption would ultimately benefit the advertisers who spend a lot on outdoor and Internet. According to the 'Pitch Madison Media Ad Outlook 2012' (PMMAO) report the Indian media advertising industry has been pegged at Rs 25,594 crore in 2011. Government has taken proactive steps to reduce the cost of the 3G Handsets. For mobile productivity applications, we require penetration of good (3G) mobile data connection. If Government could provide sops to Telecom operators for providing 3G connectivity in Rural markets, it would increase the penetration of Mobile productivity applications like Education, Healthcare, Mgoverance. Like every year this year’s budget has also given the Indian citizens reasons to laugh and cry. Hope this government’s outlook to media and advertising industry would come out productive in more than one aspect.

*********************************** Now its Reebok’s turn, campaign suggesting ‘cheat your girlfriend’ catches fire Source: Mediavataar.com, Date: March 22, 2012

Sports brand Reebok has come under fire for its latest ad campaign which tells athletes: "Cheat on your girlfriend" in Germany.The motivational ad campaign's full tagline is "cheat on your girlfriend, not on your workout" but it has quickly earned the wrath of social media activists.CheaterVille.com, a US website dedicated to exposing cheaters around the world, wrote a letter to Reebok headquarters threatening to boycott the sports brand unless the ad was removed immediately. “This shape of advertising shows a treacherous and original disposition supporting women and your entourage should be shamefaced to clothe serene placed this ad in diverse places standpoint it would be perceived in Monthly Media Dossier March 2012 Page 79 of 84

any other carry,” said the dispatch from CheaterVille.com builder James McGibney.The ad apparently only ran at a gym partner of Reebok located in Germany, but thanks to YouTube and social media, the controversial campaign made its way overseas.Dan Sarro, a spokesperson for Reebok, said in a statement: “We regret that some offensive Reebok materials were recently printed. The signs were removed as soon as we were made aware of them."

"I can assure you that Reebok does not condone this message or cheating in any way. We apologize for the offensive nature of these materials, and are disappointed that they appeared at all."The Reebok ad was one of the latest failed attempts of parent company Adidas to boost the sales of the struggling sports brand.Late last year Reebok had to pay $US25 million ($23.8 million) in customer refunds to settle charges of false advertising over the claim that its toning shoes worked better than normal footwear in getting muscles into shape.Adidas bought Reebok in 2006 for $US3.8 billion but falling sales was causing concern for a potential turnaround of the brand.Sales dropped 3 per cent in the fourth quarter of 2011, a sharp fall from a 15 per cent sales increase in the fourth quarter of 2010.In Adidas’s 2011 annual report, CEO Herbert Hainer said they planned to turn Reebok around by finding a "clear consumer understanding of what the brand truly represents".

*********************************** BBC Hindi radio launches new morning show Source: Radiomusic.com , Date: March 27, 2012

BBC Hindi radio has unveiled a new offering titled ‘Namaskar Bharat’, giving listeners a brief on the latest news with reports and analysis on national, regional and global issues. Commencing from 27 March, the daily morning news show will be broadcast live for 30-minutes at 06.30 IST and repeat at 08.00 IST. ‘Namaskar Bharat’ will place Indian stories in the wider context and bring news from Asia and the rest of the world. It will feature profiles of, and conversations with, the representatives of Indian diaspora and stories of India’s professionals and talent. While press reviews will bring headline stories from media across Asia, ‘Namaskar Bharat’ will also capture the conversations dominating social media, covering facebook and twitter users. BBC Hindi editor Amit Baruah said, “Just like the rest of the BBC Hindi output, the new morning programme fits into the ‘global India’ theme. We have been aware of our audiences’ demand for a morning news programme that would set the day’s news agenda. This modern, lively news programme will further enhance our radio offer and increase choice for our audiences.” The BBC Hindi morning and evening radio news programmes are available on shortwave, online and via mobile phones.

********************************** Goa Music Festival to rock the state from 8 April Source: Radiomusic.com , Date: March 27, 2012

Showcasing different genres of music, the Goa Music Festival is set to rock the state from 8 April. The inaugural event of the fest will be held at Elephant Art Café, Anjuna beach. Spread over 52 days and 40 different venues, the fest will witness performances from 120 artistes including 60 DJs like DJ Jenny D, DJ Frank Franklyn, DJ Tornado, DJ Jonathan and more. Other performers lined up for the event include bands like Moody Rivers and Low Rhyders amongst others. Scheduled till 30 May, the event will traverse the length and breadth of the state from Canacona in south to Morjim and Arambol in north Goa. The fest is the brain-child of DJ Jenny D and co-ordinated by Frank Franklyn. According to the organizers Lynford D’Souza and Bharat Singh, about one lakh fans are expected at the extravaganza. Franklyn said, “We are really grateful for support extended to us by LynFord D’Souza and Bharat of Elephant Art Café, and several others. We hope Goans enjoy their own musicians and DJs at this festival.”

********************************** UTV Bindass presents “Bollypedia” Source: Mediaavtaar.com , Date: March 27, 2012

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UTV Bindass launches a new weekly show for all the Bollywood buffs- “Bollypedia- Top 50 Bollywood News”. The show is the ultimate destination to know the latest on Bollywood. Bollypedia will be an encyclopedia about everything Bollywood. 50 rapid looks at the latest happenings be it controversies, gossips, glamorous events and parties of the B town celebrities- Bollypedia will cover it all.Keith Alphonso, Business Head, UTV Bindass, “It’s a known fact that we are a Bollywood crazy nation and more than half of our population is the youth who follow Bollywood trends and the celebs almost like a religion. UTV Bindass, precisely to cater to this segment of the audience of Bollywood lovers introduces “Bollypedia” and we add to that a streak of humor so that viewing becomes more entertaining for the audiences.” This half hour show will showcase Top 50 Bollywood happenings along with candid Bollywood videos and pictures of your favorite stars with an added dose of humor and satire, making it an enjoyable riot to watch! Get the latest Bolly gyaan fastest only on UTV Bindass Bollypedia.

********************************** BIG STAR Young Entertainer Awards-A Night to Remember Source: Mediaavtaar.com , Date: March 27, 2012

92.7 BIG FM & STAR Plus brought together the young brigade of Film, Television and Music fraternity at the Filmcity, Goregaon, Mumbai on 25th March to witness the first ever awards dedicated to young talent - BIG Star Young Entertainer Awards. The young talent received appreciation for their talent and the veterans were present to encourage and root for the youngsters. These awards will be telecasted on Star Plus. High voltage performances set the stage ablaze and wowed the audiences and grabbed eyeballs. The recently crowned India’s Glam Diva Priyanka Chopra, the Number One item girl Malaika Arora Khan gyrated to all their hit numbers from Desi Girl to Chaiyya Chaiyya to Munni. Bollywood’s latest groom Riteish Deshmukh danced along with the three gorgeous leading ladies of television Kirti Nagpure, Deepika Singh and Krystelle D’Souza. Television heartthrobs Karan Tacker, Gurmeet Chaudhary and Karanveer Bohra who have set many hearts aflutter in their formidable roles on television also danced to a different tune.The BIG Star Young Entertainer Awards was hosted by one of the most popular hosts of Indian Television Manish Paul joined by the beautiful TV actor Ragini Khanna. Vivan Bhatena and Karishma Tanna hosted the red carpet getting juicy bites from various celebrities.The Gen Next stars who walked the Red Carpet included Prateik Babbar, Narghis Fakhri, Vidyut Jamwal, amongst many others as they came to celebrate their success in the industry. Apart from the BIG Star Young Entertainer of the year Male & Female & the BIG Star Debut 5 Years categories, one award that everyone’s looked forward to was the BIG Star Young Entertainer – Style Icon award. Sonam Kapoor, Ranveer Singh, Anushka Sharma, Ranbir Kapoor and Imran Khan were nominated in the Entertainer of the year category for their outstanding performances Tarun Katial, CEO, Reliance Broadcast Network said, “This award is in keeping with our endeavor to encourage new talent, who are poised to become super-stars of tomorrow. In the present competitive & unforgiving times the pressure to perform & succeed is exceedingly high. We feel the need to felicitate & honor their hard earned success. All these young stars are tremendously talented and they need this recognition to come their way so they feel motivated to continue to give their best.” ************************* Flippin' over India's digital music industry Source: Hindu Business Line, Date: March 29, 2012

I didn't even know that digital music downloads were available legally till Flipkart launched it. At Rs 6 a track I can easily afford it,” says avid music buff Kunal Khaitan.Already being touted as the “iTunes of India”, Flipkart's “Flyte” platform launched in February offers users the option of legally downloading songs for as little as Rs 6 a track while albums are available for download starting at Rs 25. What's more is that these downloads are Digital Right Management free implying that there are no access related restrictions on the use of digital content after purchase and one can download and play it on Winamp, Wndows Media Player, iTunes, PC or home theatre system and so on.Though Flyte has widened the pool of choice for music lovers to get their music online, it remains to be seen how the site will manage to fob off fierce competition from free online streaming sites, pirated music download portals as well as the throbbing mobile music download segment even as it hopes that its “easy-to-buy-music-at-attractive-price-point” strategy will help Monthly Media Dossier March 2012 Page 81 of 84

convert the freeloader mindset to the willing-to-pay category.Online streaming music portals for Indian music such as gaana.com, dhingana.com and saavn.com are some of the popular players in this space in India and if you are in parts of Europe and US you could get all your music from web sites like Spotify which has a presence in 13 countries.Hungama also offers a music download service for Rs 10 a song besides value packs and unlimited download plans for Rs 99 a month that are DRM protected.

INDIAN MUSIC INDUSTRY

In 2011, the Indian music industry achieved a 19 per cent year-on-year decline in sales of physical music which was compensated by a significant jump of 24 per cent year-on-year in digital music consumed, according to a FICCI-KPMG Indian Media and Entertainment Industry Report 2012. However, interestingly 90 per cent of the total digital music sales have come from the mobile segment.Last year also provided users viable options of music consumption through different digital platforms such as pay per download, unlimited music streaming and subscription based music services. With the emergence of these digital platforms and greater channels of music discovery, exposure to newer genres of music is also picking up, nurturing demand for non-film genres such as devotional and classical songs, though there's still a long way to go, believe some users.“There isn't much variety available yet. Unlike in the west where even niche artists are published on iTunes, downloads available in India are limited to mostly popular artists,” remarked user Abhishek Swarup.

ROPING IN SOCIAL MEDIA

Besides integrating their music download service with mobile apps for smartphones, Android and iOS for better traction, music Web sites are also using social media network to leverage viral content in the hope that it would help funnel free users and convert them into paid customers by personalising content in an engaging manner. Apart from technological innovation, creativity and innovation in packaging and marketing is also gaining centre stage for these music websites in a bid to stay in the game. For instance, the website iMusti.com is offering an “advertisement free musical experience for 7 days” by signing up or login in through Facebook followed by a paid model if the customer wishes to continue.Mr Mandar Thakur, Chief Operating Officer, Times Music said: “In India, digital music is dominated by handset downloads owing to the absence of internet services such as iTunes or Spotify. However, in the next 12 to 18 months we will see the launch of new services in the industry with Amazon entering India and Flipkart entering into digital music. We also expect content delivery to be enhanced with the launch of such services.”

*********************** Zoom Festival back in its second edition Source: Radioandmusic.com, Date: March 27, 2012

Billed as Thailand’s biggest electronic music and dance event, the Zoom Festival is back in its second edition scheduled to be held on 30-31 March.The fest will witness performances by more than 50 musicians including Taboo of ‘Black Eyed Peas’, DJ Domination, Teddy O, Slick, Eddie Pay, Dome Pakorn Lum and Monton Jira amongst others. Spread over a period of two days, the event will have a different stage catering to each genre of music.Co-hosted by Department of Intellectual Properties, Tourism Authority of Thailand and Pattaya city, the festival is an effort to modernise the music industry in Thailand with emphasis on electronic music. As part of the event, the Department of Intellectual Properties has also organised an ‘IP DJ Hunt’ to search for the best electronic musicians from around the country.Initiated in 2010, the 2011 edition of the fest was cancelled due to the Thailand floods.Organised by Elite Entertainment and Fashion TV the fest will be held at Bali Hai beach, Pattaya.

*********************** Corporate Voice shine at 2012 Indian PR and Corporate Communications Awards Source: Afaqs Date: March 29, 2012 Monthly Media Dossier March 2012 Page 82 of 84

Corporate Voice | Weber Shandwick (CVWS), India’s most awarded public relations consultancy, took home more awards than any other consultancy or corporation at the Indian PR and Corporate Communications Awards yet again this year. The awards, organised by exchange4media, are the most extensive and exhaustive awards to recognise the contribution and success of the PR industry in India. CVWS shared recognition with clients for the following campaigns at last week’s ceremony, attended by the who's who of the Indian public relations and communications industry: * Hero MotoCorp Launch – Hum Main Hai Hero, Best Use of Public Relations by Private Sector Entity (Agency) * Gillette Shave India Movement, Best Continuous PR Campaign * Honda Brio Launch 'Made for India,' Best Use of Media/Marketing/Consumer Data for PR Planning/Strategy

Additionally, Atul Ahluwalia, president, Corporate Voice | Weber Shandwick was named PR Professional of the Year (Agency). Tim Sutton, chairman, Weber Shandwick, Asia Pacific, delivered the keynote address to a large audience representing leading corporates and public relations consultancies in India.

**************************** ET Now bags five awards at '5th News Television Awards 2012' Source: Afaqs Date: March 29, 2012

ET Now, a leading stock market channel, has bagged five awards at the '5th News Television Awards 2012' held in New Delhi on March 28, 2012. The awards felicitated achievers and performers across the news television space under 44 categories.ET Now won awards under the categories of 'Best Auto Show', 'Live Stock Market Telecast Show', 'Business Talk Show', 'Set Design (Actual)' and 'Show Packaging'. The details of the shows that won under these categories are as given below:Best Auto Show : ZigWheels, ET Now's automobile & motor sports show won an award under the 'Best Auto Show' category. Best Live Stock Market Telecast Show : Buy Now Sell Now – The Stock Game, a live stock market game show featuring the biggest stock market experts, won the 'Best Live Telecast Show' Award. Best Business Talk Show: Vodafone Drive Into The Big League, an 8-part reality series featuring 21 Small & Medium Businesses, won the 'Best Business Talk Show' Award. Best Show Packaging: The Year Das Was, a year end special show anchored by Stand-Up comedian Vir Das. The show presented a light-hearted take on the biggest events that have happened in the year gone by, was awarded under the 'Best Packaging' Category. Best Set Design: The Economic Times Awards, the most definitive & coveted Corporate Excellence Awards in the country, won the award for 'Best Set Design'.

************************ Facebook Timeline proves successful for brands, 46% more engagement Source: Mediavataar.com, Date: March 30, 2012

Facebook is a powerful social media which can help boost your business success. There are almost 800 million Facebook users all over the world and any of them could be your potential customers. Facebook’s timeline is the new Facebook profile. It arranges your content in a chronologically arranged timeline which keeps track of your activity in Facebook from the recent ones until on first time you have joined in Facebook. In a business, it will help customers learn more about your company and the product being sold by creating a chronological arrangement of company history or recent events. The advantage of Facebook’s timeline is that the visual look of the Timeline page is very inviting to the customers. A researcher reports that brands are getting an average 46% more engagement with Timeline. The researcher, Simply Measured, drew its results from an admittedly small sample: just 15 Facebook brand pages. Doing so may have created a false sense of lift, especially since the greatest beneficiaries, Livestrong and Toyota, saw their engagement rates jump 161% and 156%, respectively. A closer look at the report tells us that responses to status updates actually fell with Timeline, but engagement with videos and photos were up a composite 65%. Adam Schoenfeld, CEO of Simply Measured, feels that the larger images on Timeline are leading to more engagement with visual material. That will prompt marketers to post more videos and photos. And one of the most surprising findings was that even if a company has not posted in more than a week, content that was featured still attracted new engagement

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(from viewing to sharing to commenting.) So somehow, the layout is giving these brand pages a fresher feel and a livelier look to encourage fans to interact.

Marketers have been expressing concern the last few months about the new Timeline structure and making the switch over since contests, games and other apps would be impacted by the change.Some early analysis has shown that users’ eyes jump from images to videos when navigating branded Timeline pages. Users do not often read text on the pages, and now that comments are only viewed by clicking under each post, many of those will not be read either. This means that brands must focus not only on developing high quality visual displays, but also linking to quality content with eye-catching photos or videos. Wal-Mart is a good example of a company that is using vivid images to better publicize its products and promotions. Facebook said the transition to Timeline is going well, and more than 8 million brands, nonprofits and companies having already switched their pages to the new format. Marketers have reasons to be both excited by the story-telling but also could be upset because the current Timeline set-up reduces the prominence of apps which could hurt companies that have turned to gamification for more customer feedback and interaction. Under the Timeline layout, pages can no longer display their custom applications as their default landing tab like they could prior. This was a powerful marketing feature where brands would introduce their company with access to an app that teased special content like contests or coupons. Without the default landing tabs, users don't have to "like" a page in order to access some of the major content and marketers could lose the number of email signups, contest entries, and other key performance indicators.

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