Brand Assets Coat of Arms X.X

Coat of Arms What does it all mean? The supporters are securely based on paved On 25 September 1933 The CII received The arms and other heraldic attributes all mean steps. The base step represents Manchester, a grant of arms by patent of the King of Arms. something and have been specially composed the city in which the first insurance institute Its Coat of Arms is made in the following terms to be distinctive of the Institute. was established, the second, Glasgow, where the second institute was formed. Together, the “Azure between two chains fesswise, three The shield is the most important element in steps are another allusion to London as well as anchors argent in chief, a salamander in flames the composition of armorial bearings. The to the other cities and towns where insurance and in base a garb or” CII’s shield of arms typifies the main (original) offices were established. They represent the classes of insurance – fire, marine and life. part that The CII plays nationally, one supporter The Grant of Arms was made a year before the being a variant of the royal lion of England, Insurance Hall was opened by King George V It does this by the salamander, which has the other of the unicorn of Scotland in that accompanied by Queen Mary on 28 June 1934 legendary powers of surviving in its flames both have fish tails indicating that the former so the new Coat of Arms was incorporated into (and appears also in the arms of The British is a sea-lion and the latter a sea-unicorn thus the design of the building. Insurance association (now the Association of commemorating the Institute’s overseas British Insurers); by the anchors, one of which activities. However, the unicorn is also a The Full Achievement features prominently in the arms of Lloyd’s; and mythological creature and so represents those It is not every corporate body that can acquire by the garb or wheatsheaf. The security that things that we do not yet know. To demonstrate a right to armorial bearings. This privilege is insurance provides in general is denoted by this further, both supporters are clasping reserved to those bodies that are of sufficient the chains with their links banding the shield. books, ready to be opened. That the Institute is importance and quality to be eligible to ‘bear (‘Fesswise’ as mentioned above means that a professional body responsible for education and use’ arms and crest. An even greater the chains are placed horizontally across the and the award of qualifications, in the course of privilege for those of more considerable stature shield) However, security is also provided by which instruction is given in the principles that is to have in addition the right to supporters accident insurance and so there is a link here govern insurance, their application to claims as each side of the shield, just as the lion of also to the fourth main class of insurance. well as actuarial and other forms of calculation England and Unicorn of Scotland bear up and and the keeping of accurate records are all maintain the shield of the Royal Arms. Protection and preservation can be said to be heraldically represented by these books. symbolised by the arm in armour issuing out of a Saxon crown that constitutes the crest. The Finally the Institute’s motto, loosely interpreted Insurance Hall is located on the site of what as meaning ‘knowledge and counsel’, which has was once a Saxon palace hence the link to the existed since the First Device was designed, Saxon crown. The hand is grasping a sword, appears engraved in the edge of the base but instead of being held by the hilt and being pavement.. This emphasises the dependence wielded aggressively, the sword is neutralised of all engaged in insurance upon sound by being held by its blade, just as insurance knowledge and wise advice, owed as much by mitigates harm and hurt. It is also intended, as the institute to those who seek its aid as by the sword of St Paul, a 700 year old feature of the professional insurer as a member of the the arms of the City of London, to represent Institute to his policyholders." the City which is the main centre of insurance.

13 Guidelines | Version 1.0 | June 2017