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How the General Mills Foundation Engaged Employees to Refocus Mission - the Chronicle of Philanthropy 11/27/2017 Video: Podcast: How the General Mills Foundation Engaged Employees to Refocus Mission - The Chronicle of Philanthropy VIDEO NOVEMBER 27, 2017 Podcast: How the General Mills Foundation Engaged Employees to Refocus Mission This week in the Business of Giving, Mary Jane Melendez, executive director of the General Mills Foundation, explains how the grant maker boosted employee engagement and refocused its mission on global hunger issues and sustainable agriculture. Meanwhile, the foundation continued its eorts in communities where General Mills employees live and work. The grant maker hopes to provide 100 million school meals for at-risk youths globally by 2020 in league with other hunger organizations. With CARE, they aim to increase support for watershed protection and small farmers in the General Mills raw-materials supply chain. Listen to the podcast, which is hosted by Denver Frederick, or read the transcript below. Business of Giving (/shows/business-of-giving) Business of Giving Share elendez, Executive Director of The General Mills Foundation Mary Jane Melendez, Executive Director of The General Mills Foundation View description Share Published Oct 27, 2017 3:08 PM 00:07 / 23:41 Denver: One of the most iconic names in all of business is General Mills, headquartered in Minneapolis, Minnesota, and their brands have been favorites of Americans for decades – Cheerios, Wheaties, Betty Crocker, Yoplait, Häagen-Dazs, Pillsbury and many, many more. They’re also a company that has done an exceptional job of aligning their mission and core values into the very operations of their business and through their philanthropy. And here to discuss that with us is Mary Jane Melendez, the Executive Director of the General Mills Foundation. https://www.philanthropy.com/resources/video/podcast-how-the-general-mills/6468/?cid=pt&utm_source=pt&utm_medium=en&elqTrackId=9ea25e247… 1/7 11/27/2017 Video: Podcast: How the General Mills Foundation Engaged Employees to Refocus Mission - The Chronicle of Philanthropy Good evening, Mary Jane, and welcome to The Business of Giving! Mary Jane: Good evening, Denver. It’s my pleasure to be here. Thanks so much for having me. Denver: Before we get into the work of the foundation and the social good that the company has focused on, give us a little bit about the history of General Mills. Mary Jane: Absolutely. General Mills actually began as a our milling company 151 years ago on the banks of the Mississippi River. And over time, there were several mill companies that started along the river; Pillsbury was one of them as well. And in 1928, a gentleman by the name of James Ford Bell pulled all of these companies together, and that was the birth of the ocial General Mills Company. So, we started as Washburn-Crosby Company and became General Mills in 1928. Denver: And just had your sesquicentennial last year. Mary Jane: We absolutely did. Denver: Turning to your philanthropic portfolio, you partnered with an outside consultant, FSG, and you conducted workshops with company and foundation sta and did visioning sessions and employee surveys, et cetera, and you really created a thoughtful, business-aligned, outcome-oriented engagement strategy. Tell us about that process and what you learned as a result of it, Mary Jane. Mary Jane: Stepping into this role as executive director, we took a little bit of time to really take in feedback from our key stakeholders and we started with our General Mills Foundation Board of Trustees. We asked them questions like "What is the foundation doing well? Where do we have opportunities to improve? And what advice do you have for the foundation team in this new business environment?" And the learnings were absolutely fascinating in terms of where they saw opportunities for this foundation to be even more impactful. And because those key learnings were so insightful, we ended up taking those same questions to our employees all around the world. And it was fascinating because whether we were talking to an employee in Minneapolis or Mumbai or Melbourne, we heard the same thing. As a global food company, we should really be focused on food security and helping to alleviate hunger globally. As a company, that relies completely on the health of Mother Nature, we better start paying attention to the planet; and sustainable agriculture is incredibly relevant to General Mills. What is the company doing in that space? And the third piece that we heard is that they didn’t want us to walk away from the incredible community goodwill that this company has been doing for all of its existence. And they were very intentional about seeing that it’s still really important to take care of communities where our employees live and work. And what I love about the new strategy is that it has the ngerprints of our employees completely across it. And that new strategy has not only allowed us to align more closely with our company’s purpose and our core business… We brought food back to the center of our philanthropy, and it’s incredible! I think the relevance in terms of the issues that we’re focused on, and also the employee engagement has skyrocketed since we’ve moved into this new strategic framework. And I think that’s because employees are able to see a unique way that they can specically engage and make a dierence in the community… much beyond… mentoring kids and packing meals are great… but really using their unique skill set that they are using every day on the job within the four walls of General Mills… and taking that out into nonprots, into the community. It’s been really incredible to see that come to life. Denver: Yeah. And it’s amazing how employees will really engage in a strategy that they, in fact, created. And you’re a purpose-driven company, and at the heart of all that, Mary Jane, are something called the ve pursuits. What are those ve pursuits? Mary Jane: The company has a purpose of serving the world by making food people love. Underneath that purpose are our ve pursuits, which are putting people rst, building a culture of creating, making food with passion, earning people’s trust, and treating the world with care. And in my role, I have the privilege to see how our employees serve, how they’re putting people rst… whether it’s responding to natural disasters in their community, or how they treat the world with care when they’re going and doing park clean-ups, or working on plans for: how are we going to bring back pollinators? It’s just been incredible to see them want to engage. And at General Mills, we refer to that engagement with the skills and the expertise of our employees as an intellectual philanthropy of the company, which in my mind, I think… couple that with the contribution and bring that horsepower of the passion and power of your employees to the table, you can really move the needle on some of these big issues in a meaningful way. Denver: Picking up on that: People First strategy, what have been the real business benets of focusing on your people? Mary Jane: I would say a few things. One, when you focus on the employees and when you put them at the center and allow them to be part of this work, you see a more engaged and committed workforce for sure. You see them through the foundation. They are much more connected to their community. They understand the issues that are going on. They’re bringing creative solutions forward to our community partners and thinking dierently and really frame breaking old ways of doing things. And I think pushing people to innovate and be creative with these dierent ways to solve these big societal challenges that continue to grow over time, and harnessing that power and passion, has been really incredible. And they come back so proud to work at this company that is allowing them time — whether it’s during work or on the weekends — creating opportunities for them to engage. They’re so proud to be part of a company that has had this culture for all 150 years that we’ve been in existence of giving back to the community and putting people rst and treating the world with care. It’s part of the fabric that I think makes General Mills such an incredible place to work. https://www.philanthropy.com/resources/video/podcast-how-the-general-mills/6468/?cid=pt&utm_source=pt&utm_medium=en&elqTrackId=9ea25e247… 2/7 11/27/2017 Video: Podcast: How the General Mills Foundation Engaged Employees to Refocus Mission - The Chronicle of Philanthropy Denver: You touched on this a moment ago, but General Mills has three major pillars of its philanthropy, and they’re all tied closely, as you said, to your core business and food systems knowledge, and you have some very specic targets to be met by 2020. I’m going to ask you to speak to each of them for a moment if you would. The rst is increasing food security. What is the issue here? And what is General Mills doing about it? Mary Jane: Our investment around increasing food security is trying to address the fact that we have 1 in 9 people on the planet that don’t know where their next meal is coming from. And you think about the growth of the population over time. How on earth are we going to be able to feed this population that is expanding so rapidly? And we believe, as a global food company, that we can make a real dierence in removing barriers to food security.
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