Formation of a Tourism Brand of Rostov Region for Foreign

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UDC 332.1

Kedrova I.V., FORMATION OF A TOURISM BRAND Karic L.V., Pavlenko E.V., OF ROSTOV REGION Koshel T.V. FOR FOREIGN TOURISTS

Kedrova Irina Vladimirovna, Associate Professor, PhD in Pedagogical Sciences, Don State Technical University 2/5 24-Line St., Rostov-on-Don, 344000, Russia E-mail: [email protected] Karic Liliya Vitalievna, Professor, PhD in Philology Don State Technical University 2/5 24-Line St., Rostov-on-Don, 344000, Russia E-mail: [email protected] Pavlenko Elena Valentinovna, Associate Professor, PhD in Pedagogical Sciences Don State Technical University 2/5 24-Line St., Rostov-on-Don, 344000, Russia E-mail: [email protected] Koshel Tatiana Vladimirovna, Senior Lecturer Don State Technical University 2/5 24-Line St., Rostov-on-Don, 344000, Russia E-mail: [email protected]

STRAKT he authors of the article focus both on aspects of Linguocultural training of professionals to work Twith foreign tourists and on the problem of the choice of the tourism brand of Rostov Region, its historical stages, as well as the issue of the lack of a systematic approach to its formation. e c o r d s : training of a guide; tourism in Rostov Region; tourist branding; bilingual environment; R voice communication.

№ 2 2015 Сетевой научно-практический журнал ТТАУЧНЫЙ 82 СЕРИЯ Технологии бизнеса и сервиса РЕЗУЛЬТАТ

УДК 332.1

Кедрова И..В. формирование туристического Карик Л.В б р е н д а р о с т о в с к о й о б л а с т и Павленко Е.В. д л я иностранных т у р и с т о в Кошель Т.В.

Кедрова Ирина Владимировна, доцент, кандидат педагогических наук Донской государственный технический университет ул. 24 Линия, д. 2/5, г. Ростов на Дону, 344000, Россия E-mail: [email protected] Карик Лилия Витальевна, профессор, кандидат филологических наук Донской государственный технический университет ул. 24 Линия, д. 2/5, г. Ростов на Дону, 344000, Россия E-mail: [email protected] Павленко Елена Валентиновна, доцент, кандидат педагогических наук Донской государственный технический университет ул. 24 Линия, д. 2/5, г. Ростов на Дону, 344000, Россия E-mail: [email protected] Кошель Татьяна Владимировна, старший преподаватель Донской государственный технический университет ул. 24 Линия, д. 2/5, г. Ростов на Дону, 344000, Россия E-mail: [email protected]

А ННОТАЦИЯ вторы статьи рассматривают как аспекты лингвокультурной подготовки специалистов для А работы с иностранными туристами, так и проблемы выбора туристического бренда Ростов ской области, с учетом ее исторических этапов, а также отмечают необходимость использования системного подхода при его формировании. лю чевы е слова: подготовка гидов; туризм в Ростовской области; туристический брендинг; К, двуязычная среда; коммуникации.

№ 2 2015 Kedrova I.V., Karic L.V., Pavlenko E.V., Koshel T.V. АУЧНЫИ FORMATION OF A TOURISM BRAND OF ROSTOV REGION Н РЕЗУЛЬТАТ FOR FOREIGN TOURISTS Сетевой научно-практический журнал

Radical transformations that gripped our so educational center. You have wonderful young ciety in recent years, require major changes in all artists, they need help to promote their works in spheres of human activity, including the tourism the global community. Long since Rostov-on-Don sector, the most highly exposed by all the world was considered a trading town and gateway to the globalization and integration processes. Tourism Caucasus. Then it is necessary to develop the idea business has undergone certain modifications at that Rostov is a kind of connecting link, the «Port the present stage of its development, which is a of five seas». At the same period, Daniel Vinuesa, fairly independent sphere of tourist activity as a director of European funds, city government in means of promotion of tourist attraction of Rus Madrid, said that, unfortunately, the knowledge sian territories for foreigners. Given the fact that of Spaniards about Russia is limited to Moscow these changes are not yet sufficiently studied and and St. Petersburg; they know neither the Don analyzed, it is relevant and interesting to consider nor Rostov-on-Don. Yes, they are aware of Scyth them and to identify the most important patterns ian gold and the Cossacks, but Spaniards do not and problems that arise in this process, as well as associate them with the Don. Therefore, Scythian to identify possible ways of solving the problems gold can also be offer as an option for the tourist identified. symbol of Rostov Region [11]. First you need to identify the tourist image of Most foreign consumers do not know the at the territory, which has a number of distinguish tractions of Rostov Region. However, it is sad ing features, that as a kind of a «calling card». that our compatriots know little more. Few peo They focus on the originality of the territory, its ple know such wonderful towns as Novocher unique features and objects, which corresponds kassk and Taganrog with their rich cultural and to the fragmentary perception. Another difference historical potential; Starocherkassk with its mon is that the tourist image should not only be clear astery; the lake formed after the flooding of the and recognizable, but also publicized. Moreover, stone-plastushki quarry with clean groundwater it is characterized by a special dynamism and can in Kamensk-Shakhtinskiy where a magnificent be updated considering the seasonality of tourist tourist complex «Eldorado» emerged. activity, as well as the tourist development of the In the lowland plains of Rostov Region with territory and the changing needs of tourists. This its unique natural phenomena and extremely pic forms the cores of the tourist image of the terri turesque territory, the Donetsk mountain ridge tory. They are associated by tourists with certain was formed, the only place in the area where the events, natural processes, typical activities for exceptional relief ruggedness creates a complete the region, as well as the mythologizing of places. impression of the mountainous country in min Reanimation of the old and the creation of new iature. In the valleys of small rivers, rapids and myths are regarded as condition for the emer small waterfalls were formed. At the confluence gence of unique resource potential of the territory, of tributaries in the Seversky Donets and the Don the formation of new systems of tourist sites and sandy areas were formed. Especially known is the objects, and most importantly, as a basis for the Kundrjuchensky sandy landscape. For sports and development of tourist brands of the territory [7]. cognitive tourism, the most interesting are the Let us turn directly to the brief characteris outputs of Cretaceous rocks along the rivers Don, tics and stages of the identification of excursion Glubokaya, as well as the output of quartzite in the brands of Rostov Region. In 2007, Thomas Gad northwest region. These areas are favorable for (an international marketing expert and creator of hiking, weekend breaks and sport climbing [5]. the theory of the brand) pointed out that the pos In just a few days in the Rostov land, a lead itive image of a country is made by its people and ing international expert in the field of territory products. The more your product is in demand marketing Pavel Morozov was able to identify the abroad, the more its brand will be in demand. It settlements, which, in his opinion, have many may be not only goods and services, but also, for attractive features for the implementation of the example, educational institutions, Mass media, tour branding. First of all, it is the capital of the museums, and entertainment. When asked what Southern Federal Distric,t the city of Rostov-on- could be the tourist brand of Rostov Region, Gad Don which consists of two main areas - the old said: «Rostov-on-Don is known as a scientific and fortress (from which the city grew), as well as a

серия Технологии бизнеса и сервиса Kedrova I.V., Karic L.V., Pavlenko E.V., Koshel T.V. :а у ч н ы и FORMATION OF A TOURISM BRAND OF ROSTOV REGION РЕЗУЛЬТАТ FOR FOREIGN TOURISTS Сетевой научно-практический журнал former Armenian settlement (also which later be trepreneurship Government of Rostov Region [3]. came the city) Nakhichevan-on-Don. Now the city In addition, in the same year, there raises a ques is an example of tolerance there quite neighborly tion of the restoration and recovery of archaeolog coexist representatives of dozens of nationalities. ical and historical sites, as future tourist objects, You should pay attention, according to the guest, these were Kobyakovo and Temernitskoye settle to the already existing brand, «Rostov-Papa». Giv ment, Tanais, Leventsovsky burial mound, Dmitry ing it not criminal, but the positive meaning «Let Rostovsky fortress, Karataevskaya fortress - these it be a male Russian city» [4]. places of interest were mentioned by the Deputy Larissa Vinnikova, a managing partner of the Mayor of Rostov-on-Don Vitaly Zolotukhin. consulting group «Contact», an official represen In 2012, they considered the basic resources tative of the company BRANDFLIGHT in south of tourist potential of Rostov Region - the cul ern Russia, is sure: since the Soviet times Rostov tural sightseeing associated with the names of Region has the image of an industrial region. In the world famous natives of the Don - Mikhail deed, from the time of industrialization, the Don Sholokhov (in May 2012, the annual festival region has developed precisely in this direction, «Sholokhov Spring» in the village Vyoshenskaya and our factories are known throughout the world: was visited by more than 100 thousand people), Rostselmash, Tagmet, Rostvertol, NEVZ, Beriev Anton Chekhov, Anatoly Kalinin, Alexander Solz Aircraft Company. However, over the centuries henitsyn. However, it is certainly not everything the territory is famous for its black soil and fruits [6]. The Don Governor Vasily Golubev in his in grown on this land. terview admitted: «The region has developed a Yuri Evchenko, an executive director of the club set of routes. «The Don Silver Horseshoe» has «2015» claimed that the uniqueness of the tour become a tourist brand of Rostov Region.» In his ism brand of Rostov Region should be based on words, there has risen an interest to the histor the underlying values of the Cossacks, for exam ical reconstruction of the Azov siege seat of the ple, religious and ethnic tolerance. Because Cos Don Cossacks in 1641, which is held annually in sacks were formed in the conquered and mastered Azov in early August, to ethnographic gastronom territories where Russian, Ukrainians, Greeks, Ar ic feasts «Don Vine» (Ust-Donetsk region) and menians etc. have always lived together. «Don Ukha» (Azov region). Moreover, in the Don As early as 2008, the following statement was museums there are unique collections of findings made by Deputy Minister of Economy, Trade, In of gold of the Scythian-Sarmatian period, an ex ternational and Foreign Economic Relations of cellent ethnographic collection representing the Rostov Region Anna Palagina: «In the mass con diversity of national cultures of the Don region, sciousness of Russians Rostov Region has not yet subjects of Cossacks' life, paintings of famous been associated as a tourist and recreational area. painters of the XVIII-XX centuries. On the ter Therefore, it is necessary to form a positive image ritory of Orlovsky and Remontnensky districts, of the region and its tourist brand. «The Don Sil the State Natural Reserve «Rostovsky» is locat ver Horseshoe» - perhaps with these words Ros ed - a unique natural standard of wild nature tov Region will be associated with Russian and and the valley steppe Primanychya, which in the foreign tourists» [10]. early spring is covered with flowering carpets of Sometime later, the authorities of Rostov-on- primroses, in April and May - with bright colors Don began to develop the «Don» brand. And on of wild tulips blossoms, in the summer - with sil October 1, 2011, in Rostov-on-Don there was ar ver feather grass - a «king of the steppe grass,» ranged the first tourist ethnographic festival «Fes in autumn, at the ponds migratory birds gather in tival of the River Don» which ended the events of flocks. Today it is the only European steppe zone, the summer season. «This is a spectacular event where the wild horses - Don Mustangs live. The dedicated to one of the main tourist resources - total area of the reserve, which has a federal status the Don River, which according to the research, and is protected by UNESCO, is 9531.5 hectares. Rostov Region is famous for. Using the river Don Besides, it is possible to consider a few contem brand, we attract a large interest to the region by porary trends that may influence the formation of the tourists» - said Svetlana Abdulazizova, head the tour brand because they are bright features in of Tourism Development of Investment and En the image of the Don region:

серия Технологии бизнеса и сервиса Kedrova I.V., Karic L.V., Pavlenko E.V., Koshel T.V. АУЧНЫИ FORMATION OF A TOURISM BRAND OF ROSTOV REGION Н РЕЗУЛЬТАТ FOR FOREIGN TOURISTS Сетевой научно-практический журнал

- Festivals: folk and theater festivals, playing is among the architectural monuments of UNES historical reconstruction. The most famous: the CO, and Starocherkassk Historical and Architec International literary and folk festival «Sholokhov tural Museum-Reserve which is included in the Spring», International Kayalski Reading, National UNESCO Directories [1]. Festival of military-historical clubs to commemo Our region is undoubtedly attractive for tour rate the «Azov seats» 1637-1641 years, and others; ists from all over the world, so in 2013 once again - -Industry: excursions to their businesses raises the question of tourist brands of Rostov organize JSC «Aksinya» (Semikarakorsk ceram Region because quite a long time it has been con ics), SC «Rostselmash», OJSC «Brewing Compa sidered that, in fact, there is no tourism in Ros ny» Baltika»; tov-on-Don. However, the director of the tourist - water tourism: boat cruises to the histor company «Reina Tour NTV» Tatiana Nechepae- ical centers of the region, yachting and boating va believes that the city and Rostov Region have in Taganrog Bay of the Sea of Azov, rafting and a large hidden potential: for example, 200 kilo kayaking on the Don and the Seversky Donets, fa meters of coastline of the Azov Sea, the unique miliarity with the Tsimlyansk sea expanses and nature reserves, unique culture of the Cossacks, the Proletarsky and Veselovskiy water reservoirs, Greeks, Scythians, Armenians and notes the active rest on the sandy beaches of the southern soulfulness of the city and its southern flavor ... Taganrog Bay coast of the Azov Sea; In addition, tourists, especially foreign, really - Ethnographic and rural tourism: the tra like the so-called rural tourism, and AgroFarms ditional Cossack yard established on the territory emerging in the vicinity of Rostov-on-Don and of the State Museum of MA Sholokhov in Vyos- its region where you can enjoy authentic cuisine henskaya. Ethnographic «Cossack» program held of the Don, learn handicrafts, horse grooming, as in Razdorskiy Ethnographic Museum-Reserve well as acquire useful skills, for example, learn and Farm Puhlyakovsky (Ust-Donetsk region). how to make jam for winter ... Annually held regional ethnographic festival «Don In 2014, at the XXII Olympic Winter Games Vine» (farm Puhlyakovsky Ust-Donetsk region) in Sochi, Rostov Region presented the historical, and folk-theatrical performance «Feast of Don cultural and natural attractions of the Don region. fish soup -ukha» (Kurgany Farm Azov district); The emphasis was placed on tourism brands, eth - Hunting and fishing. In Rostov Region, nographic, natural originality of the Don Land. hunting is permitted for the main types of birds, The central image - The Quiet Don Cossacks and ungulates and fur-bearing animals. The area of the Don natural treasures, historical, cultural her hunting grounds is 186.4 thousand hectares. The itage, local lore puzzles. Various thematic blocks, basins of the Don River and its tributaries are traditionally presented the works of A.P. Chekhov, home to over 90 species of fish. The Sea of Azov, M.A. Sholokhov, the epoch of Peter the Great in the river Don, Tsymlyansk, Proletarskoye and oth the Don history, fabulous Lukomorie, tourist cen er reservoirs, Lake Manych-Gudilo are centers of ters of the Don (Rostov-on-Don, Novocherkassk, amateur and sport fishing. Starocherkassk, Tanais, Taganrog, Azov, etc.), folk According to Olga Demishin, in Europe they crafts. The Azov campaigns of Peter I, the founda are already aware of our Scythian monuments, tion of Taganrog, which could become the capital Scythian gold, they heard the legend of the Ama of the Russian Empire, and eventually became a zons, they are familiar with the excavations of Tur «dress rehearsal» of St. Petersburg. The unique Heyerdal in the Azov region, and with his «Don» collections of museums in Azov and Taganrog: a theory of the origin of the Vikings, they know mammoth skeleton paleontological sensation, a about the ancient Greek cities. However, not only unicorn skeleton (Caucasian Elasmotherium) - history, but also modernity brings its colorful these are the world’s only exhibits of this kind [10]. amendments to the specific way of our region. Changes were made in the museum village Sta- These supplements to the image refer perhaps the rocherkasskaya. The novelty was the opportunity largest in Russia Golf Club with the area of 140 to celebrate a memorable date with the project - a ha. The list of the world’s values on the territory «memorable day in your life» - celebrating im of our region includes the building of the Rostov portant events of life in the atmosphere of the mu Drama Theatre named after Maxim Gorky, which seum-reserve [3].

серия Технологии бизнеса и сервиса Kedrova I.V., Karic L.V., Pavlenko E.V., Koshel T.V. НААУЧНЫИ FORMATION OF A TOURISM BRAND OF ROSTOV REGION РЕЗУЛЬТАТ FOR FOREIGN TOURISTS Сетевой научно-практический журнал

Undoubtedly, the creation of another excursion use of constructive abilities of a guide. They are brand - «Rostov agglomeration» - is of interest. shown in the ability to select and properly arrange This agglomeration is to become the largest edu the sightseeing material efficiently and in an ac cational center, a strategic transport hub, one of cessible way to bring it to the audience, taking into the largest by the volume of air and railway trans account the differentiated approach to excursions. portation, cultural and sports center in southern Differentiation there must determine the specific Russia. The structure of the Rostov agglomeration ity of the cultural perception of this or that country includes five cities: Rostov-on-Don, Bataisk, Azov, by foreign tourists. Taganrog, Novocherkassk and seven municipal When organizing tours for foreign tourists the districts: Neklinovskiy, Rodionovo-Nesvetaevsky, task of the guide is to transfer in a foreign language Myasnikovsky, Azov, Kagalnitskaya, Aksay and the knowledge of the native culture and its values. Oktyabrskiy. On their territories, there are 43 rural In this connection, it is a relevant process of training settlements, 540 villages and one town (Aksai). As guides speaking in a foreign language, organized part of the Rostov agglomeration, there was formed in a cultural context, or technologically tuned job a special economic zone, which includes Azov and training of a guide as an interpreter. In this regard, Starocherkassk tourist complexes. Development the basis of professional competence of a guide is a of international relations between the city and the cultural component, which is a part of the region consulates of other countries suggests that Rostov- al component. Excursion texts are made by analy on-Don seeks to achieve diplomatic and econom sis, comparison, and generalization, building their ic cooperation, as currently in the city there were own statements by analogy. The lexical content of opened more than six foreign consulates, three the texts and exercises constitute speech funds re visa centers of Western European countries [5]. quired for participants of the dialogue of cultures The statistics show that for tourists with high in different situations of communication and lan levels of queries on satisfaction the needs in cogni guage means expressing regional specificity. In the tive, ethnographic and rural tourism will likely be source of the content in teaching guide speaking repeated visits to the region and forming with their using the regional component important are the help quite favorable opinion about it. It should be facts of the native and foreign culture, revealing noted that the creation of the brand should carry the essence of discussed problem and are the most an umbrella character for the entire region, i.e. the appropriate to a particular personality and activ more brands we have the better. This is due to the ity of a guide. The guide stands in relation to the need to create a simplified image of the region in tourists in the following roles: informatory, inter the minds of tourists. The brand should be wide locutor, counselor, emotional leader. The guide’s ly distributed in the region and to appear as often speech is designed for other people's understand as possible and always be reflected in the produc ing, so it should be a presentation of ready, logical tion of regional souvenirs, in the popularization of and well-formulated thoughts. In addition, in the weekend tours with the slogan «Spend the week conduct of the tour in the bilingual environment end at the Don!» [6]. where there is no synchronous decoding of oral Therefore, in communication of different cul speech, his attitude to what the guide says he can tures with one another each of them must be able demonstrate using non-verbal means: facial ex to present the facts in an accessible level of na pressions, gestures, intonation, tone, rhythm and tive culture, correctly understand the facts of for tempo of speech. Of course, the competence of a eign culture and act accordingly. It is focused on guide, working in a foreign language (or with an in the training of qualified guides, the development terpreter) is not limited to the language and speech of their professional culture, a sense of cultural competence. Translation is complete only if a tour identity that will help to represent their country guide (interpreter) has the necessary knowledge of and their region in terms of intercultural commu direct relevance to the themes of the tour, and he/ nication. she succeeded in knowing the depth of the culture, From the diversity of information material for people, and language proficiency. The language re the branding of Rostov Region as a number of flects a national vision of the world, its uniqueness tourist territorial images, you need to select the associated with the geographical location of the most interesting and significant. This requires the country, its history, religion, traditions and cus-

серия Технологии бизнеса и сервиса Kedrova I.V., Karic L.V., Pavlenko E.V., Koshel T.V. а у ч н ы и FORMATION OF A TOURISM BRAND OF ROSTOV REGION РЕЗУЛЬТАТ FOR FOREIGN TOURISTS Сетевой научно-практический журнал toms. Therefore, the guide who speaks a foreign problems of training guides are associated primar language and the guide-interpreter are required to ily with low cultural level of the students mastering begin comprehension of culture of the people with undergraduate programs for socio-cultural ser the features of its reflection in language, to skillful vice and tourism. Cognitive and axiological back ly combine cultural performances of two different ground includes not only encyclopedic knowledge nations. of elective subjects, but also certain personality In accordance with this, for the development traits (teaching artistry, the creative component of of the ability to talk about their own culture in a personality, oratory, and others), the formation of foreign language, it is offered to use three stages of which is due to the content and timeframe of uni mastering the culture with their underlying mech versity curricula. In this regard, there is a need to anisms: develop programs of additional vocational training - The stage of development of the region’s cul outside of the educational process. tural heritage (non-mandatory mechanism of sug In addition, the process of branding in Rostov gestion); Region, in our opinion is slow due to the lack of - The stage of comprehension of own cultural attention to it from the side of government struc identity (emotional mechanisms of infection and tures, or rather an administrative mismatch: ex critical reflection phenomena of cultural heritage cursion work, as well as tourism migrate from and culture of our days); one department to another. The regional pro - The stage of development of ability to repre gram of tourism development in Rostov Region sent native culture with its regional specificity in in 2011-2016, was designed by the initiative and terms of intercultural communication (the mech with direct participation of the Department of In anism of inspiration) vestment and Enterprise of Rostov Region lost its Thus, the stage of development of the cultural urgency in 2014, the responsible executor of now heritage of the region suggests guides should be operating program «Development of Culture and aquainted with the facts of native and foreign lan Tourism» is the Ministry of Culture of Rostov re guage culture in the native and foreign languag gion. In the second it is the preservation of cultural es. Rows of traditions, artistic images, etc., should and historical heritage of Rostov Region, ensuring be used in the proposed tour. Thus, mechanism citizens’ access to cultural values and participation of critical thinking is switched at this stage, com in cultural life, the realization of creative potential munication requires extreme concentration of of the population of Rostov Region; and further, knowledge for persuading argument. Of interest formation of a competitive tourism industry, con are oral and written statements of cultural media tributing to the socio-economic development of of the country of the studied language like the facts the region [9]. of their native culture and about the facts of a dif Who is responsible for the development of ferent culture. Contained in texts such material tourism and tourist branding correspondingly: provide a basis for comparison and analysis de Department of Small and Medium Enterprises veloping the ability to represent the native culture and Tourism of Rostov Region; Department of with its regional specificity in terms of intercultur- Tourism and Consumer Protection Department al communication - involves both monologue and of the economy of the city of Rostov-on-Don; de dialogue. The mechanism of creative inspiration partment of museum management, libraries and is possible only in a sufficiently complete interior cultural and leisure institutions of the Ministry of «emancipation» of the personality of the speaker, Culture or the professional community? achieved due to the development of verbal skills Thus, the formation of the tourism brand of and relatively mature approach to the cultural Rostov Region for foreign tourists should, in our foundation of humanity, and on this basis - to the view, be carried out in terms of a systemic ap preparation and conduct of the tour. [2] proach, under which it is necessary: to structure a This should be reflected in the design of the lan system of state regulation and coordination in this guage of the text on a particular foreign language, field; arrange resource priorities; monitor the for and in emphasis in the presentation of a territorial mation and development of tourism in the process tourism image. This demonstrates the specificity of interaction of images of the object (territory) of the interaction of different cultures. In general, and subject (tourist); provide personnel support.

серия Технологии бизнеса и сервиса Kedrova I.V., Karic L.V., Pavlenko E.V., Koshel T.V. АУЧНЫИ НРА FORMATION OF A TOURISM BRAND OF ROSTOV REGION РЕЗУЛЬТАТ FOR FOREIGN TOURISTS Сетевой научно-практический журнал

REFERENCES с п и с о к л и т е р а т у р ы 1. Natalia Burdykova Don brands: Quiet Flows 1. Наталья Бурдакова Дон бренды: Тихий Дон the Don or Rostov City // «Journal of Econom Ростов или Город // «Журнал экономики»: ics»: an electronic journal, 2007. № 2 (9) URL: электронный журнал, 2007. № 2 (9) URL: http://www.donbiz.ru/ archive/articles/841. http://www.donbiz.ru/ archive/articles/841. html (date of access: January 19, 2015). html (дата доступа 19 января 2015 г.). 2. Karic LV, Karpovskaya NV Communicative 2. Карич Л. В., Карповская Н. В. Коммуни aspect of excurssion activity // Research and кативный аспект в деятельности экскур Education and Applied Journal North - Cau сий // Исследования и образование при casian Research Center «Humanitarian and кладной журнал Северо-Кавказский науч socio-economic science», 2005. № 1. но-исследовательский центр «Гуманитар 3. Alina Klyuchko For five years Rostov Region ная и социально-экономическая наука», was visited by more than a million of tour- 2005. № 1. ists// project of the Rostov news agency. 14 3. Алина Ключко В течение пяти лет Ростов June 2014. ской области посетили более миллиона ту 4. Ilona Kuvaldina Patchwork brand of Rostov ристов // Проект информационного агент Region// Rostov official 07.03.2012. Num ства Ростовской области. 14 июня 2014 года. ber 10 (901) 4. Илона Кувалдина Лоскутный бренд Ро 5. Kuz’menko MA Prospects of branding of стовской области // Ростовский чиновник. the region by creating a monocentric urban 2012. № 10 (901). agglomeration on the example of the city of 5. Кузьменко М.А. Перспективы брендинга Rostov-on-Don URL: http://region-brand. региона путем создания моноцентриче- ru/47-articles/90-perspektivy-brendirovani- ского городской агломерации на приме ya-regiona-putyom-sozdaniya-monotsen- ре города Ростова-на-Дону URL: http:// tricheskoy-gorodskoy-aglomeratsii-na-prim- region-brand.ru/47-articles/90-perspektivy- ere-g-rostova-na-donu appeal: 20.01.2015). brendirovaniya-regiona-putyom- 6. 6.KutarevO.Yu. Regional aspects of tourism sozdaniya-monotsentricheskoy-gorodskoy- and recreation activities in Rostov Region aglomeratsii-na-primere-g-rostova-na-donu «sociosphere»: an electronic journal 2013.№ (дата обращения: 20.01.2015). 4 URL:http://sociosphera.com/publication/ 6. КутаревО.Ю.Региональные аспектытуриз- journal/2013/3085/regionalnyj_aspekt_or- ма и рекреации в Ростовской области «со ganizacii_turistskorekreacionnoj_deyatel- циосфере»: электронный журнал 2013. № nosti_v_rostovskoj_oblasti/ (date accessed: 4 URL:http://sociosphera.com/publication/ 20.01.2015). journal/2013/3085/regionalnyj_aspekt_ 7. Nikanorova EV «Formation of tourist im organizacii_turistskorekreacionnoj_ age of the territory: the case of Rostov Re- deyatelnosti_v_rostovskoj_oblasti/ (дата gion» Author. dis. ... to the candedate of обращения: 20.01.2015). geog. Sciences. Moscow, 2009. Scientific Li 7. Никанорова Е. В. Формирование турист brary of dissertations and URLhttp://www. ского имиджа территории Ростовской об dissercat.com/content/formirovanie-tur- ласти. дисс кандидата географ. наук. М, istskogo-obraza-territorii-na-primere-ros- 2009. Научная библиотека диссертаций tovskoi-oblasti (appeal: 20.01.2015). и URLhttp://www.dissercat.com/content/

8. Regionai long-term program of tourism de formirovanie-turistskogo-obraza-territorii- velopment in Rostov Region in 2011-2016 na-primere-rostovskoi-oblasti (дата обра URL http://www.donland.ru/Default.aspx- щения: 20.01.2015). ?pageid=92809( appeal: 15.02.2015). 8. По странам и регионам долгосрочная про 9. Resolution of the Government of Rostov Re грамма развития туризма в Ростовской об gion from 25.09.2013 № 587 «On approval ласти на 2011-2016 URL http://www.don- of the state program of Rostov Region» De land.ru/Default.aspx?pageid=92809 (дата velopment of Culture and Tourism «URL обращения: 15.02.2015). http://www.donland.ru/Default.aspx?page- 9. Об утверждении государственной про id=122998 граммы Ростовской области: Постановле 10. The development of tourism in Rostov Re ние Правительства Ростовской области gion URL http://turizm-art.ru/sovremen- от 25.09.2013 № 587 URL http://www. ny-e-perspektivy-razvitiya-tu/ (date ac donland.ru/Default.aspx?pageid=122998 cessed: 24.01.2015). (дата обращения 24.01.2015). 11. «The Don Silver Horseshoe» should become 10. Развитие туризма в Ростовской области. tourist brand of Rostov Region 27.02.2008) URL http://turizm-art.ru/sovremenny-e- URL http: // www. dontourism. ru / http: perspektivy-razvitiya-tu/ (дата обращались: // in. dontourism. ru / laws. aspx. (date ac 24.01.2015). cessed: 24.01.2015). 11. «Серебряная подкова Дона» должен стать туристическим брендом Ростовской об ласти 27.02.2008) URL HTTP: // WWW. dontourism. RU / HTTP: // в dontourism.. RU / законы. ASPX. (дата обращения к: 24.01.2015).

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