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A Work Project, Presented As Part of the Requirements for the Award of a Masters Degree in Management from the Faculdade De Economia Da Universidade Nova De Lisboa

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A Work Project, Presented As Part of the Requirements for the Award of a Masters Degree in Management from the Faculdade De Economia Da Universidade Nova De Lisboa A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the Faculdade de Economia da Universidade Nova de Lisboa. JOSÉ MOURINHO, THE SPECIAL ONE: A PEDAGOGICAL CASE JOÃO FILIPE DIAS CARDOSO Student Number 1374 A Project carried out on the human resource management course, under the supervision of MIGUEL PINA E CUNHA JUNE OF 2014 José Mourinho, The Special One: A Pedagogical Case JOSÉ MOURINHO, THE SPECIAL ONE: A PEDAGOGICAL CASE ABSTRACT The purpose of this work is to create a case to reflect about the leadership role of José Mourinho in Real Madrid CF, considering his successful background experiences in FC Porto, Chelsea FC and FC Inter. The case is based on the failure of the Special One in Real Madrid CF. This paper is mainly focused in the leadership process, charismatic leadership and contingency theory of leadership. Moreover it is intended to introduce concepts about the influence of leaders in the organizational culture, the management of human resources, and the role of a leader adapting to a different context. Key words: José Mourinho, Leadership, Real Madrid CF, Special One 2 This document is authorized for use only at Universidade NOVA de Lisboa José Mourinho, The Special One: A Pedagogical Case JOSÉ MOURINHO, THE SPECIAL ONE If I had to choose a nickname for this period would be the Happy One. I am very happy.1 José Mourinho In the fervent atmosphere of Stanford Bridge, after a challenging experience in Real Madrid Club de Fútbol, José Mourinho reencountered the dedicated and unanimous choir of all stadium: "Stand Up, Stand Up for José Mourinho". He could feel his charisma restarted to inflame the crowds. Back in Chelsea Football Club, he was in the right place to accomplish everything he wants for his career. With only fifty years old, José Mourinho is already considered one of the most successful and the most popular coach ever, not only because of what he won in such a short period of time, but because of how he imposed himself on the highly visible clubs he served. In fourteen years as a head coach, Mourinho was able to ally his sporting performance with a distinct manner of being in football, with a speech and an image different from what existed. Mourinho embodies a new type of coach, of a new generation: "He changed the way people train, he changed the way people speak about the game"2, said André Villas Boas, another coach, who worked with him. He has lead four of Europe’s most decorated football clubs (see Exhibit I) and has turned the teams he trained into symbols: Mourinho's Porto, Mourinho's Chelsea, Mourinho's Inter. This is the way that, sooner or later, José Mourinho's teams are known and recognized in the world of football. With humble players and without any titles conquered, but with plenty of motivation and ambition, Mourinho came to display a curriculum that can only be compared to those of some coaches with many years of experience in large clubs. José Mourinho is the only coach with eight semi-finals of the Champions League; the only one who won championships in the three of the most important leagues in the world (English, Italian and Spanish); the only 1 (Arsénio 2013) 2 (Luz 2010) 3 This document is authorized for use only at Universidade NOVA de Lisboa José Mourinho, The Special One: A Pedagogical Case one with a record of nine years (or 150 games) without losing at home, with a record for points in English and Spanish leagues, the first to get to the triplet (winning the league, the national cup and an European competition) with an Italian club; the first coach to win the Premier League (English League) in his first year of competition, and also a trainer who has twenty years of a promising career ahead. In Real Madrid CF Mourinho has been hired to recover the center of football to the Spanish capital, putting an end to the hegemony of the "best team ever" which happened to be Fútbol Club de Barcelona. He saw his position as coach reinforced with powers thus far no one other than the president had exercised in the 110 years of the history of Real Madrid CF. There has never been more powerful coach than him, however, there has never been noticed such a level of unhappiness with a coach, nor it has been seen such bitterness among players and fans. Why did not Mourinho, in Real Madrid CF, accomplish the same success he did in previous clubs? JOSÉ MOURINHO: THE ROUTE OF A LEADER THE FORMATIVE YEARS I was more influenced by Barça´s philosophy than by any other coach. They were four years of my life absolutely fundamental.3 José Mourinho José Mário dos Santos Mourinho was born in January 26 1963, in Setúbal, in the heart of a working family who managed to assure him a both emotionally and materially stable life. He attended a private school where, since early, his hobbies were occupied by football. Considered by many an acceptable amateur, he had never been sufficiently good to be up to his and his father's great hopes. Around 1978, he began to realise he would never be a professional player. Félix Mourinho, father of José Mourinho and former forefront goalkeeper of Clube de Futebol Belenenses and Vitória Futebol Clube, encouraged him to take his first steps as a coach by asking him to write assessments of the father's club rivals. He went to the Instituto Superior de Educação Física where he 3 (Bernard 2004) 4 This document is authorized for use only at Universidade NOVA de Lisboa José Mourinho, The Special One: A Pedagogical Case graduated in Sport Science. He was an average student, always unsatisfied with the absolute truths that were presented to him. He had a critical, very active voice. In the following years, Mourinho was professor in secondary schools for three years and in Vitória de Setúbal he would impress the main trainer, Manuel José, with the work developed among the youth. After a short-term stay at Reboleira as an assistant coach (see Exhibit II), José Mourinho decided to leave Portugal in order to obtain the first of his two UEFA coaching certificates. He was 28 years old. When he arrived, received his first offer to represent one of Portugal larger clubs, Sporting Clube de Portugal, where he found his initial challenge. Bobby Robson was the elected to coach Sporting. José Mourinho would act as the link between Robson and the players: the translator. According to Bobby Robson: "José was very good at it. He listened, learned, watched and remembered. I always had the sensation he was saying things exactly the way I would. This was his special manner (…), everyone reacted as if it was me who commanded"4. In spite of the positive impetus of his communication, in December 1993, Bobby Robson was fired and, consequently, so was José Mourinho. Next step turned to be more joyful: Futebol Clube do Porto. In the same exact moulds, within only two years, they achieved two Superliga, one Taça de Portugal and one Supertaça. Mourinho started to grow inside his job as a translator and began doing complementary work for his main coach. "He returned and handed me a bunch of documents of absolute first quality. Without having been a player, without a coach experience that we could talk about, he hand in reports as good as those I received from my best professionals"4, told Bobby Robson. In 1996, they moved to FC Barcelona and Mourinho became the most expensive translator in the Sports History. Initially challenged by players, since he was a total stranger among that constellation of stars, he was able wrap them around, becoming very close to them. Again, in another club, Mourinho was very well connected with players and more close to Bobby Robson than his own assistant coaches: "I made him sit after the matches and we had long conversations"4, remembers Robson. A season gone by and they managed to achieve success once more: UEFA Cup Winners' Cup, Copa del Rey and Supercopa de España. Even so, that was not enough for the 4 (Barcklay 2006) 5 This document is authorized for use only at Universidade NOVA de Lisboa José Mourinho, The Special One: A Pedagogical Case direction of FC Barcelona. Bobby Robson was substituted, however the translator remain there. Van Gaal was the new challenge and consequently José Mourinho's new master. Since the first moment they met, Mourinho was able to impress Van Gaal. Eventually assuming a little more responsibility than before, he became a member such as valuable as the other assistant coaches. After the first year, on which they won the Liga BBVA, the Copa del Rey and the UEFA Super Cup, Mourinho renewed his contract for three more years. Van Gaal said: "I was the only one [in that club] believing in José, because, when Robson left and I insisted that José should stay, they weren't very happy. He was known as 'El Tradutor'. The Press addressed him that way. When I arrived at the club, even the president called him that. I think I took him more seriously than most of people in the club because I was in a position which allowed me to observe his work"5. Under this spirit of work, the titles would multiply fast in the second year, one more Liga BBVA. In José Mourinho's fourth year of FC Barcelona, the results were not as good as expected.
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