The Organisational Drivers and Barriers of Strategy Implementation within a Non – Profit Organisation A Case Study at the Netherlands Red Cross Master of Science Graduation Thesis Richard van Donselaar University of Twente May 21 st , 2012 Author R. van Donselaar (Richard) Student ID: s1063596 Master Business Administration
[email protected] University Supervisors Dr. M. L. Ehrenhard (Michel) +31 (0) 53 489 4531
[email protected] Dr. ir. J. Kraaijenbrink (Jeroen) +31 (0) 53 489 5443
[email protected] Company Supervisor A. van Wesemael (Annemieke) +31 (0) 30 254 7050
[email protected] The Netherlands Red Cross Koningsweg 2 3582 GE Utrecht +31 (0) 30 252 0134 http://www.rodekruis.nl University of Twente Faculty: School of Management & Governance Drienerlolaan 5 7522 NB Enschede +31 (0) 53 489 9111 http://www.utwente.nl/onderwijs/mb/ Key words : Drivers*, barriers*, non – profit organisation, strategy implementation. * A wide variety of synonyms are available on page 11 of this research. Master’s Thesis | R. van Donselaar - 2 - Preface In front of you, you have my Master’s thesis, written for the study programme Business Administration. It has been the final part of my Master’s degree, wherein I have specialised in the field of Innovation & Entrepreneurship. The result of this Master thesis is one of the master programs the University’s School of Management and Governance (SMG) offers to its students. I would like to take the opportunity to thank all people that in some way have contributed to my research and this Master thesis. First of all I would like to thank my thesis supervisors.