Media for the Free Generation

CSE: FLYY FSE: 3AT May 2020 Forward-Looking Statement

This information contains certain forward-looking statements within the meaning of various safe harbor provisions of various securities laws. These statements are identified by the use of the words “could,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “may,” “continue,” “predict,” “potential,” “project” and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this presentation. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 2 Executive Summary

MediaCentral is consolidating the over 100 million coveted and premium consumers of the 100 urban media publications across North America. Creating the most signiﬁcant untapped audience of inﬂuencers in North America.

By migrating these premium readers to Digital formats, MediaCentral will Monetize this massive market through: Events, Social Media, Programmatic Advertising, the use of Inﬂuencers and the building of on trend digital publications such as: eSports, Sneaker Culture, ESG, Psychedelics and Cannabis.

MediaCentral has: ● Completed 3 rounds of ﬁnancing totaling C$5.8 million in May and August 2019 and February 2020 ● Launched Canncentral.com: an on trend Digital Cannabis publication in September 2019 ● Completed an RTO in October 2019 ● Purchased NOW Magazine and nowtoronto.com: Toronto’s oldest Alternative Weekly newspaper in November 2019 ● Purchased The Georgia Straight: Vancouver’s oldest urban media publication in February 2020. ● Commenced beta launch of ECentralSports.com; a Digital esports and egaming publication in April 2020

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 3 Our Plan CONSOLIDATING THE PREMIUM AUDIENCE IN THE DIGITAL MEDIA MARKET

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 4 Investment Highlights

Consolidating the fragmented urban media markets to secure 100 million targeted and premium readers; delivering signiﬁcant shareholder value and innovation in the $300 billion digital publishing market.

MediaCentral: • Reaches 6.5 million highly coveted readers each month • Is the largest publisher of alternative urban media in Canada

Developing a suite of high-quality publishing assets, driving interest from the momentum of emerging trends, while remaining unaccountable to regulatory and capital expenditure requirements.

Strategic corporate team is composed of publishing, technology and capital markets professionals who together are well-positioned to deliver high-quality content, strategy and substantive value across multiple coveted alternative platforms and channels.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 5 Company Milestones

SUCCESSFUL TRACK RECORD OF RAPID EXECUTION AND NET GROWTH

March April July August September October 2019 2019 2019 2019 2019 2019

● Series A: Seed round ● Initiate ● Series B: Seed round of ● Series B round of ● CannCentral.com ● RTO completed of financing $2.3 development of financing $2.0 Million financing closes launches ● Commencement Million@ $0.02 CannCentral.com @$0.05 completed of trading on CSE completed ● Beta test begins ● RTO announced

November December January February April 2019 2019 2020 2020 2020

●Launch of ● Commencement ●Closing of NOW ● Announced Binding ● Closed convertible ECentralSports of trading on FSE Communications Letter of Intent to acquire debenture for $1.6 Million

Inc. acquisition The Georgia Straight ● Closed the acquisition of the

Georgia Straight

Digital Ad Spending Worldwide, 2018-2023 Billions, % change and % of total media ad spending In 2019, worldwide digital ad spending will rise by 17.6% to $333.25 billion. That means that, for the ﬁrst time, digital will account for roughly half of the global ad market.

Advertising revenues from digital video saw the largest rise among all formats — an uptick of 37 percent—catapulting to $16.3 billion in 2018 from $11.9 billion in 2017.

Polar estimated that the global ad market will grow from $590 billion this year to $775 billion in 2021, at a rate of 7% year-over-year growth. Digital advertising is expected to be 48% of the market, while mobile represents 78% of that total.

By 2023, marketers will allocate more than 50% of their budgets to digital advertising. The Internet is already the single-largest advertising segment, accounting for 40.6% Digital ad spending % change % of total media ad spending of all ad revenue in 2018.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 8 Targeting the Premium Inﬂuencer Segment of the Media Market

Target Audiences Alt Weekly NOW The Georgia Cannabis GEN The (North America) Newspapes Magazine Straight Users POP Creative (100 Publications) Monthly Readers Monthly Readers Class

Average/Median Age 42 43 39 37 38 43

Median Household Income $71,400 $77,400 $100,000 $66,900 $52K $135,000

Key Cities New York Toronto Vancouver New York Seattle Los Angeles Mississauga Burnaby Los Angeles Boston San Diego Hamilton New Westminister Chicago Vancouver Vancouver Vaughan North Shore Richmond Toronto Los Angeles Toronto Richmond Hill Houston Montreal San Francisco Oshawa Whitby Phoenix New York Chicago Pickering Philadelphia Atlanta Atlanta Brampton Dallas Toronto Minneapolis St. Catherines San Francisco Dallas Austin Seattle Chicago

%Holding Creative Class Jobs (S.T.E.M., Entrepreneurs 39.7% 36.7% 44.9% 40.8% 23.6% 100% Education, Media Arts & Entertainment)

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 9 Our Readers

10 Our Brands

THE GEORGIA STRAIGHT GIVES MEDIACENTRAL REACH AND INFLUENCE OVER 6.5 MILLION PREMIUM READERS EACH MONTH AS THE LARGEST PUBLISHER OF ALTERNATIVE WEEKLY NEWSPAPERS IN CANADA.

About Georgia Straight ● Established: 1967 Established as the news, lifestyle, and entertainment weekly ● 656,000 Weekly Print Circulation in Vancouver for 50 years, the Georgia Straight is an integral ● 425,000 Weekly Digital Circulation part of the active urban West Coast lifestyle with over 1.081 ● “Vancouver’s News & Entertainment Weekly” million readers per week. Every Thursday, the Georgia ● Not a “Daily” or mainstream paper Straight delivers an award-winning editorial package of ● Highest circulation of all free print newspapers in BC features, articles, and reviews. ● All content - Digital and Print - is free ● Digital content is largely undifferentiated from Print content Regular weekly coverage includes news, tech, arts, music, ● Revenue sourced from display advertising, classiﬁeds, sponsored content, inserts, and events fashion, travel, health, cannabis, and food, plus Vancouver’s ● Independently owned & operated since 1967 most comprehensive listings of entertainment activities and ● Anti- establishment alternative to conservative daily papers special events. ● Vocal support for the environment, equal rights, free speech ● Anti-racist, inclusive, and progressive editorial position ● Median household income of $100.0k, of which ~45% have a career in creative job classes

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 11 Our Brands

NOW WAS A PLATFORM ACQUISITION THAT ENABLED MEDIA CENTRAL TO TARGET THIS PREMIUM SEGMENT

NOW is an iconic Canadian brand that has deﬁned and pioneered the independent voice for more than 38 years. MediaCentral aims to unify the nearly 100 million free-thinking readers through the acquisition of independent alternative media newspapers across North America.

NOW Magazine is the second property of Media Central Corporation Inc., providing it with access to approximately 25 million annual readers and marking a signiﬁcant milestone in According to Vivadata Fall 2019 Canadian Media Usage Survey of November 2019: the Company’s growth and achievements. ● NOW Magazine reaches 510,000 average weekly unique readers in Toronto and the Greater Toronto Area with an average household income of $77,471. MediaCentral intends to preserve the legacy, integrity and ● NOW readers are well educated, with 83% of readers reporting post-secondary magnitude of NOW’s historic inﬂuence on the North American education. media industry while guiding it into its next evolution. The ● NOW is distributed to more than 800 outlets each week, with additional copies going to popular events and festivals. Company plans to enhance NOW through the introduction of ● Online, according to NOW’s Google Analytics, nowtoronto.com saw more than new content verticals, and by integrating it with its cannabis 763,000 unique visits in September 2019. digital platform CannCentral.com. ● Median household income of $77.4k, of which ~37% have a career in creative job classes

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 12 Our Brands

CANNCENTRAL TARGETS A PREMIUM ON TREND MARKET

Unparalleled cannabis lifestyle that speaks to urban inﬂuencers about emerging trends and travel, unlike typical digital content which has been limited to exploring technical identiﬁers like smell, taste and strain.

Features lifestyle stories around cannabis use and experiences, including emerging trends in wellness, travel, food and drink, pop culture, and cannabis-related products complimented by enhanced strain and dispensary databases. Combining authentic editorial content with trusted commentary on emerging trends, CannCentral.com is poised ● Set to become a leading global lifestyle destination for cannabis users by combining to become a central source on the quickly evolving cannabis editorial and commentary with original and aggregated content. lifestyle. ● Key Audiences include the urban and creative class with an median age: of 37 ● Meaningful content has increased reader’s pages per session as well as increased rate of returning users month over month. ● Curated by an award-winning editorial team, coupled with expert data on strains, origins and breeds. ● Median household income of $66.9k, of which ~41% have a career in creative job classes

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 13 Our Brands

ECENTRALSPORTS TARGETS THE EMERGING PREMIUM ON TREND ESPORTS AND EGAMING MARKET

Unparalleled esports and egaming content that speaks to key consumers about trends, news, lifestyle and happenings in the $150 billion market. ECentralSports will be a dynamic digital destination for fans in search of the latest gaming news, information and culture.

Leveraging NOW Magazine and the Georgia Straight, ECentralSports will enter the market with access to 6.5 million of the most coveted consumers, and the support of award winning editors, writers and directors.

14 Management Team

Brian Kalish Rodney Davis Chief Executive Officer Chief Financial Officer, CPA Brian is an experienced executive and entrepreneur with extensive experience As a public company CFO Rodney has designed internal controls, overseen in media, professional sports, health care and specialty finance sectors; he large and small business system change, built financial organizations and brings a unique set of capabilities and relationships to his role as chief taken companies public, on 3 continents. Between 1995 and 1999 Rodney executive officer. Most recently, he served as founding director and president had led the purchase and integration of more than 200 daily and weekly of various specialty finance companies. In 2003, Brian co-led the acquisition newspapers including: the St. Catharines Standard and 32 related weekly and redevelopment of the Toronto Argonauts Football Club of the Canadian papers, The Halifax Daily News and the purchase of the Financial Post from Football League. In 1999, he founded the first interactive point of purchase Sun Media which eventually became The National Post. Rodney’s past retail medium, where a series of internet-enabled touch screens were experience includes Vice President and Corporate Controller Southam Inc. deployed at Rexall drugstores, and was responsible for driving double digit (Canada)(1995-1999), Partner and Director of Corporate Finance for Ernst & incremental dollar sales for many of the world’s largest consumer brands. As Young (Caribbean) (2002-2004), CEO and CFO Cool Group of Companies CEO and director of Gemoscan Canada Inc., Brian was integral in leading (Jamaica)(2007-2013), the leading gas retailer in Jamaica. Rodney is a Gemoscan to become the first company to commercialize naturopathic Chartered Professional Accountant registered in the Province of Ontario, medical services in a retail setting. Canada and a fellow of the ICAJ (Jamaica).

Kirk MacDonald Senior Vice President, Revenue and Operations Kirk is a veteran media executive who brings a strong fundamental understanding of publishing, technology and sales to MediaCentral. In 2010 Kirk co-founded Adtaxi while serving as EVP of Digital First Media. Kirk grew Adtaxi to sales of over US$100 million across 6 countries and 166 cities In its ﬁrst ﬁve years as its President. Kirk’s previous C-Suite and executive positions included: CEO of the Denver Newspaper Agency (publisher of The Denver Post & Rocky Mountain News) from 1999-2006; EVP Digital Sales & Marketing, Digital First Media from 2009-2013; CRO/Senior Consultant at the Toronto Star 2015-2016

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 15 Management Team

Igor Kostioutchenko Anton Tikhomirov Controller, CPA, CA, CD, CFE, CIA, LPA Senior Vice President, Technology & Architecture Igor has extensive experience providing controllership services, Anton has more than 15 years of experience in digital technologies, applying IFRS, ASPE and U.S. GAAP frameworks, advising on with a specialization in e-commerce. His unique approach to systems restructuring, mergers, acquisitions and public market offerings, and enabled him to establish a chain of e-commerce platforms in 2008 conducting accounting investigations. He later moved on to lead which, within two years, garnered more than one million unique audit and other functions with Collins Barrow, now Baker Tilly visitors per month. Anton’s ability to develop and diligently execute Canada. Igor graduated with distinction from the University of strategic plans allowed him to open a full-service digital agency in Toronto’s Rotman School of Management and began his public 2016, which currently serves nearly 40 clients across Canada and the accounting career with Deloitte LLP. United States.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 16 Board of Directors

Brian Kalish Dr. Scott Wilson, DC Chief Executive Officer and Director Director Dr. Scott Wilson is a widely recognized North American health care expert, passionate entrepreneur and public speaker with more than 25 years of Larry Latowsky Director experience treating patients as a board-certified chiropractor (Canada and Larry is an executive with more than 14 years in the the U.S.). Dr. Scott Wilson is also the founder and chairman of e-commerce and health care industries. Prior to its sale to PhysiomedTM, one of Canada’s largest franchised networks of McKesson Corporation, he served as interim chief executive interdisciplinary health care clinics with more than 30 clinics in Ontario and officer and chairman of the board for Well.ca, an online store British Columbia. with Canada’s largest assortment of green and natural brands. He was also the chief executive officer of Katz Group Gil Steinfeld Canada/Rexall PharmaPlus from 2010 to 2014 and Drug Trading Director Company Ltd. from 2004 to 2014, which provides independent Gil brings more than 20 years of diverse experience and intelligence as a or franchise pharmacy banner programs for IDA, Guardian, and distinguished marketing executive and online marketing consultant to Medicine Shoppe drug stores. Larry has also previously served various top online gaming brands. During his career, he led various on the board of the Retail Council of Canada, Electronic marketing efforts spanning across platforms with values exceeding $3 Commerce Council of Canada, and the Canadian Association of billion. Gil oversaw top-level Canadian and U.S. marketing strategies for Chain Drug Stores. PartyGaming Plc, and World Poker Tour in the areas of online and traditional media. From 1999 to 2005, Gil was the vice president of marketing at Microgaming, where he played a significant role in growing the company from 20 to over 1000 employees.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 17 Capitalization Table – as at March 1, 2020

Issued Common Shares Common Shares Warrants Options Total Common Shares Total Fully Diluted (Free Trading) (Restricted) Issued & O/S

Founders 92,550,000 19,950,000 0 0 112,500,000 112,500,000

Seed Round A, Investors March 2019 ¹ 58,750,000 58,750,000 117,500,000 0 117,500,000 235,000,000

Seed Round B, Investors Aug 2019 ² 20,075,000 20,075,000 40,150,000 0 40, 150,000 80,300,000

Amalgamating Entity 27,029,564 10,935,714 3,014,000 1,150,000 37,965,278 42,129,278

Issuances since listing @ $0.07 & 12,361,132 1,500,000 24,300,000 12,361,132 38,161,132 $0.08/share & Acquisition of The Straight

Convertible Debentures assuming conv. 23,227,410 11,612,892 1,606,777 23,227,410 36,447,079 @ $0.07/share

Total 198,404,564 145,299,256 173,776,892 27,056,777 343,703,820 544,537,489

1 - Seed Round A, Investors = $0.02 per unit with an attached purchase warrant for one additional common share at $0.10. 2 - Seed Round B, Investors = $0.05 per unit with an attached purchase warrant for one additional common share at $0.30. 1, 2 - Seed Round Investors are subject to pooling agreement restricting sales to no more than 10% of holdings per month post any RTO.

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 18 www.mediacentralcorp.com

Brian Kalish CEO Investor Relations Media Relations Legal Counsel TRANSFER AGENT [email protected] [email protected] [email protected] Gardiner Roberts LLP. Capital Transfer Agency

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 19 Appendix

Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 20 Sources

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 22 Sources

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Media Central Corporation Inc. | CSE: FLYY | FSE: 3AT | May 2020 CONFIDENTIAL 23