Condensed Radio Market Report Spring 2018/Fall 2017
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Condensed Radio Market Report Jackson, TN Spring 2018/Fall 2017 © 2018 Nielsen What MRC accreditation means Contents Survey Schedule The Nielsen Radio Service has Spring 2018 been accredited by the Media March 29 - June 20 Rating Council (MRC) since Market Information MI-1 1968. To merit continued MRC Station Information MI-15 Summer 2018 accreditation, Nielsen: (1) June 21 - September 12 adheres to the Council’s Metro Market Profile MI-18 Minimum Standards for Media Rating Research; Fall 2018 Metro Market Profile Sources MI-28 September 13 - December 05 (2) supplies full information to the MRC regarding details of its operation; (3) conducts its Special Notices SP-1 Winter 2019 measurement service substantially in January 03 - March 27 accordance with representations to its authorized Spring 2019 users and the Council; and (4) submits to and pays the cost of thorough annual audits of Listener Estimates LE-1 March 28 - June 19 accredited Nielsen services by CPA firms Target Listener Trends LE-1 engaged by the MRC. Target Listener Estimates LE-53 In addition to paying sizable audit charges, Nielsen provides office and file space for MRC auditors as well as considerable staff and computer time involved in various Cume Duplication Percent LE-79 aspects of the audit. Ethnic Composition LE-81 Further information about the MRC’s accreditation and auditing procedures can be TSA Target Listeners (includes Metro) LE-83 obtained from the Executive Director, Media Rating Council, Inc., 420 Lexington Avenue, Suite 343, New York, New York 10170. Preface Methodology ME-1 This report is designed to provide radio audience estimates representing radio listening Audience Estimates Reliability ME-1 during an average week for this market for this survey period and other information. The surveys to which the Target Listener Trends estimates apply are identified on the Description of Methodology ME-2 "Target Listener Trends" pages of this report. The estimates are based on listening information recorded in seven-day diaries by persons 12 years of age and older. All audience estimates are approximations subject to statistical variations and other limitations. The reliability of audience estimates cannot be determined to any precise mathematical value or definition. This report is intended to furnish radio station, advertiser, and agency clients of Nielsen with an aid in evaluating radio audience size and composition. Nielsen attempts to provide herein a summary description of methodology for Nielsen Radio audience estimates contained in the "Listener Estimates" section of this report. A more detailed description of Nielsen methodology can be found in a separate publication titled Nielsen Radio Description of Methodology (available at www.nielsen.com/audio) and other associated relevant documents, available to all Nielsen Radio Report authorized users. Warning All Nielsen Radio audience estimates and Nielsen Radio maps are proprietary and confidential. All Nielsen Radio Audience Estimates and Nielsen Radio Maps are Proprietary and Confidential. The unauthorized use of any Nielsen Radio audience estimate or map constitutes copyright infringement that could subject the infringer to statutory damages of up to $150,000 and criminal penalties of up to 10 years imprisonment and a $500,000 fine pursuant to Chapter 5, Sections 504 and 506 of Title 17 of the U.S. Code. DMA is a registered trademark of The Nielsen Company (US), LLC. Please note: Users of this report should become familiar with the sections of this report titled "Description of Methodology" and "Limitations." The Ratings Reliability Estimator provides the ability to estimate reliability and effective sample bases for this report and can be accessed under the Methodology tab. The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use. Condensed Radio Market Report, Spring 2018/Fall 2017 Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Condensed Radio Market Report Jackson, TN Spring 2018/Fall 2017 Target Listener Estimates © 2018 Nielsen Persons 12+ Monday-Friday Monday-Friday Monday-Friday Weekend Weekend 6AM-7PM 6AM-10AM+3PM-7PM 6AM-MID 10AM-7PM 6AM-MID AQH Cume AQH AQH AQH Cume AQH AQH AQH Cume AQH AQH AQH Cume AQH AQH AQH Cume AQH AQH (00) (00) Rtg Shr (00) (00) Rtg Shr (00) (00) Rtg Shr (00) (00) Rtg Shr (00) (00) Rtg Shr WDXI-AM SP'18/FA'17 1 18 0.1 0.9 1 13 0.1 0.9 1 19 0.1 1.1 6 10 WFKX-FM SP'18/FA'17 8 142 1.0 7.1 9 126 1.1 7.8 7 148 0.8 7.5 7 73 0.8 8.8 7 96 0.8 10.8 WHHM-FM SP'18/FA'17 8 117 1.0 7.1 9 108 1.1 7.8 7 121 0.8 7.5 5 66 0.6 6.3 4 74 0.5 6.2 WJAK-AM SP'18/FA'17 8 104 1.0 7.1 8 97 1.0 7.0 7 110 0.8 7.5 6 51 0.7 7.5 5 65 0.6 7.7 +WLLI-AM SP'18/FA'17 1 20 0.1 0.9 1 15 0.1 0.9 1 20 0.1 1.1 1 10 0.1 1.3 1 10 0.1 1.5 WMXX-FM SP'18/FA'17 6 80 0.7 5.3 5 68 0.6 4.3 4 83 0.5 4.3 4 35 0.5 5.0 3 39 0.4 4.6 WNWS-FM SP'18/FA'17 8 94 1.0 7.1 8 83 1.0 7.0 6 96 0.7 6.5 1 20 0.1 1.3 2 32 0.2 3.1 WOGY-FM SP'18/FA'17 8 114 1.0 7.1 7 103 0.8 6.1 6 119 0.7 6.5 5 56 0.6 6.3 4 72 0.5 6.2 WOGY-IF SP'18/FA'17 1 1 1 WWYN-FM SP'18/FA'17 6 91 0.7 5.3 5 83 0.6 4.3 5 97 0.6 5.4 4 44 0.5 5.0 2 55 0.2 3.1 WZDQ-FM SP'18/FA'17 3 50 0.4 2.7 3 41 0.4 2.6 2 51 0.2 2.2 1 19 0.1 1.3 1 25 0.1 1.5 KJMS-FM SP'18/FA'17 1 10 0.1 0.9 1 9 0.1 0.9 1 10 0.1 1.1 1 6 0.1 1.3 1 9 0.1 1.5 WEGR-FM SP'18/FA'17 1 6 0.1 0.9 1 5 0.1 0.9 1 7 0.1 1.1 1 1 WGKX-FM SP'18/FA'17 1 8 0.1 0.9 1 8 0.1 0.9 9 4 8 +WHHG-FM SP'18/FA'17 4 74 0.5 3.5 4 66 0.5 3.5 3 77 0.4 3.2 4 43 0.5 5.0 3 48 0.4 4.6 WHRK-FM SP'18/FA'17 1 37 0.1 0.9 1 30 0.1 0.9 1 40 0.1 1.1 1 12 0.1 1.3 1 17 0.1 1.5 ** Station(s) not * Listener estimates adjusted for + Station(s) changed call reported this survey. reported broadcast schedule. letters – see “Special Notices.” The estimates and data contained in this printed report have been obtained from the Nielsen electronic Radio Market Report ("Nielsen Radio eBook") and are for the exclusive use of Nielsen authorized users pursuant to a written license agreement. See the Nielsen Radio eBook for further information on limitations and restrictions on use. Listener Estimates, LE-53 of 86 Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Condensed Radio Market Report Jackson, TN Spring 2018/Fall 2017 Target Listener Estimates © 2018 Nielsen Persons 12+ Monday-Friday Monday-Friday Monday-Friday Weekend Weekend 6AM-7PM 6AM-10AM+3PM-7PM 6AM-MID 10AM-7PM 6AM-MID AQH Cume AQH AQH AQH Cume AQH AQH AQH Cume AQH AQH AQH Cume AQH AQH AQH Cume AQH AQH (00) (00) Rtg Shr (00) (00) Rtg Shr (00) (00) Rtg Shr (00) (00) Rtg Shr (00) (00) Rtg Shr +WLLI-FM SP'18/FA'17 1 8 0.1 0.9 1 7 0.1 0.9 8 4 4 WMOD-FM SP'18/FA'17 1 14 0.1 0.9 1 12 0.1 0.9 1 14 0.1 1.1 1 9 0.1 1.3 9 WOJG-FM SP'18/FA'17 4 56 0.5 3.5 4 52 0.5 3.5 4 56 0.5 4.3 4 39 0.5 5.0 4 51 0.5 6.2 +WTJS-FM SP'18/FA'17 1 22 0.1 0.9 1 15 0.1 0.9 1 22 0.1 1.1 4 5 WTKB-FM SP'18/FA'17 1 12 0.1 0.9 1 12 0.1 0.9 1 12 0.1 1.1 2 2 WYJJ-FM SP'18/FA'17 13 119 1.6 11.5 15 105 1.8 13.0 11 124 1.3 11.8 9 63 1.1 11.3 8 83 1.0 12.3 WYJJ-IF SP'18/FA'17 4 3 4 1 1 TOTALS SP'18/FA'17 113 705 13.7 115 688 14.0 93 711 11.3 80 523 9.7 65 581 7.9 ** Station(s) not * Listener estimates adjusted for + Station(s) changed call reported this survey.