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James H. Duncan, Jr AMERICAN RADIO Winter 1995 Supplement 111 James H. Duncan, jr. www.americanradiohistory.com www.americanradiohistory.com AMERICAN RADIO WINTER 1995 SUPPLEMENT Compiled and Edited By: James H. Duncan, Jr. DUNCAN'S AMERICAN RADIO, INC. P.O. Box 90284 Indianapolis, Indiana 46290 May 1995 Volume XIX, Number 5 www.americanradiohistory.com INTRODUCTION I am pleased to present the eighth edition of American Radio - Winter 1995 Supplement. This book is designed to supplement the primary editions of American Radio by providing updated summaries of the 97 markets which Arbitron surveys on a quarterly basis. The 'Winter Supplement' is issued every May. Your support of my work is sincerely appreciated. Please feel free to make comments or suggestions at any time. I urge you to do so. I can be reached at this address: James H. Duncan, Jr. Duncan's American Radio, Inc. PO Box 90284 Indianapolis, Indiana 46290 (708) 577 -4660 - Office Line (317) 844 -0988 - Jim Duncan's Line ALL ARBITRON AUDIENCE ESTIMATES ARE COPYRIGHTED (1995) BY THE ARBITRON RATINGS COMPANY AND MAY NOT BE QUOTED OR REPRODUCED WITHOUT THE PRIOR PERMISSION OF ARBITRON. Copyright 1995 by James H. Duncan, Jr. This book may not be reproduced in whole or part by mimeograph or any other means, without permission. PRINTED IN THE UNITED STATES OF AMERICA. Subscribers may quote American Radio for sales and advertising purposes. However, you must be an Arbitron subscriber if any of their data is involved. Secondly, I must be notified. I always give permission, but I like to make certain that my work is being properly quoted. The source 'American Radio by James H. Duncan, Jr.' must always be cited. Every effort has been made to make this book as accurate as is humanly possible. However, we are responsible for errors only to the extent that subscribers will be notified if such action is justified. American Radio Winter 1995 Supplement, Copyright 1995 www.americanradiohistory.com INDEX INDIVIDUAL MARKET REPORTS (In Alphabetical Order) Akron Des Moines McAllen -Brown Sacramento Albany -Schen -Troy Detroit Memphis Saginaw -BC Albuquerque El Paso Miami St. Louis Allentown -Beth Fresno Milwaukee Salinas Atlanta Grand Rapids Minneapolis Salt Lake Austin Greensboro -WS Mobile San Antonio Bakersfield Greenville NC Nashville San Diego Baltimore Grnvl - Sprtnbrg Nassau -Suffolk San Francisco Baton Rouge Harrisburg New Orleans San Jose Birmingham Hartford New York Seattle Boston Honolulu Norfolk Shreveport Buffalo Houston Oklahoma City Spokane Charleston SC Huntsville Omaha Springfld, MA Charlotte Indianapolis Orlando Syracuse Chattanooga Jackson Philadelphia Tampa -St.Pete Chicago Jacksonville Phoenix Toledo Cincinnati Kansas City Pittsburgh Tucson Cleveland Knoxville Portland OR Tulsa Colorado Spgs. Lansing Providence Washington Columbia SC Las Vegas Raleigh W. Palm Bch Columbus OH Little Rock Richmond Wichita Dallas -Ft.Worth Los Angeles Riverside -SB WB- Scranton Dayton Louisville Rochester York Denver Madison American Radio Winter 1995 Supplement, Copyright 1995 www.americanradiohistory.com AKRON Arbitron Rank /Pop (12 +): 67/565,100 Stations: 30/7 1994 Revenue: $14,000,000 Diaries: 1611/351:1/57.3% HH Inc.: $34,333 MSA Rank /Pop: 76/679,000 Sample Target: 1545 Retail $: 5.9 Bil Cleveland DMA Below Line: 55.6% Pop per Station: 80,729 Average Person Ratings: 16.7 Not Listed: 13.1% #1 Biller: WKDD -F $3,300,000 Market TSL: 22.00 hours 12+ METRO FAL SUM SPG WIN 4 Book 12+ TSA CUME /CUME FAL WIN Revenue 12+ METRO 1/4 /SHARE 94 94 94 94 Avg. 1/4 /CUME RATING 94 94 Level 1. WQMX-F (C) 72/ 7.6 7.5 8.3 7.0 5.6 7.6 896/15.9 14.1 11.1 D WQMX-F 2. WONE-F (AOR) 63/ 6.7 7.0 5.3 7.6 6.1 6.7 874/15.5 16.1 17.8 E WONE-F 3. WNIR-F (T) 57/ 6.0 6.5 5.9 5.9 7.2 6.1 723/12.8 12.8 13.1 D WNIR-F 4. WMJI-F (0) 55/ 5.8 5.7 5.9 5.1 6.1 5.6 813/14.4 15.6 17.3 WMJI-F 5. WDOK-F (SAC) 54/ 5.7 5.7 6.8 5.5 7.1 5.9 805/14.2 14.5 15.7 WDOK-F 6. WGAR-F (C) 49/ 5.2 5.6 5.2 5.2 5.4 5.3 739/13.1 13.6 17.1 WGAR-F 7. WKDD-F (CHR) 47/ 5.0 4.7 5.4 5.1 7.1 5.1 852/15.1 13.6 18.7 E WKDD-F 8. WMMS-F (AOR) 42/ 4.4 4.0 3.2 3.9 3.9 3.9 839/14.8 14.2 12.6 WMMS-F 9. WAKR (FS) 41/ 4.3 5.0 4.1 4.2 4.3 4.4 733/13.0 13.7 14.1 C WAKR 10. WZAK-F (B) 40/ 4.2 3.3 4.0 4.5 3.2 4.0 532/ 9.4 8.4 8.1 WZAK-F 12+ FM SHARE (METRO): 83.82% (689 of 822) (WIN 94: 84.85 %) TEENS 18 -34 18 -49 25-49 25-54 35+ 12+ AMD 12+ MID 12+ PMD 12+ EVE OVERNIGHT 1 WMMS-F 1 WONE-F 1 WONE-F 1 WONE-F 1 WONE-F< 1 WNIR-F 1 WAKR 1 WNIR-F 1 WONE-F< 1 WMMS-F 1 WAKR 2 WZJM-F 2 WQMX-F 2 WQMX-F 2 WMJI-F 2 WMJI-F 2 WMJI-F 2 WNCX-F< 2 WQMX-F 2 WQMX-F 2 WQMX-F< 2 WQMX-F 3 WQMX-F 3 WKDD-F 3 WMJI-F 3 WQMX-F 3 WQMX-F 3 WAKR < 3 WOMX-F< 3 WONE-F< 3 WDOK-F< 3 WONE-F 3 WZAK-F 4 4 WMMS-F 4 WKDD-F< 4 WKDD-F< 4 WKDD-F< 4 WDOK-F 4 WMJI-F 4 WDOK-F 4 WNIR-F 4 WZAK-F 4 WGAR-F 5 5 WNCX-F 5 WNCX-F 5 WDOK-F 5 WDOK-F 5 WQMX-F< 5 WKDD-F< 5 WGAR-F 5 WKDD-F 5 WNIR-F WONE-F 6 6 6 WNCX-F 6 6 WGAR-F 6 WONE-F 6 WMJI-F 6 6 WOM 18-24 WOM 18-34 WOM 25-34 WOM 18-49 WOM 25-54 MEN 18 -24 MEN 18 -34 MEN 25 -34 MEN 18 -49 MEN 25 -54 1 WMMS-F 1 WKDD-F> 1 WKDD-F 1 WKDD-F 1 WKDD-F 1 WONE-F 1 WONE-F> 1 WONE-F 1 WONE-F> 1 WONE-F> 2 WKDD-F 2 WQMX-F 2 WQMX-F 2 WQMX-F 2 WMJI-F< WQMX-F 2 WQMX-F 2 WNCX-F 2 WNCX-F 2 WMJI-F< WZAK-F 3 WMMS-F WQAL-F 3 WMJI-F 3 WQMX-F 3 WMMS-F WNCX-F> 3 WQMX-F 3 WQMX-F 3 WNCX-F 4 WOMX-F 4 WOAL-F 4 WONE-F 4 WQAL-F 4 WDOK-F WNCX-F 4 WMMS-F 4 WMMS-F 4 WMJI-F 4 WQMX-F< 5 WONE-F 5 WONE-F 5 WDOK-F WZAK-F 5 WGAR-F 5 WGAR-F 5 WDOK-F 5 5 WDOK-F WENZ-F WZAK-F 6 6 6 6 6 6 6 6 METRO CUME TSA TSA OTHER RATED STATIONS SHARE /RTG /AQH /CUME WHLO 640 AKRON 0.8/2.2 WTOU 1350 AKRON 0.8/1.7 WHBC 1480 CANTON 0.4/1.3 WHBC-F 94.1 CANTON 1.4/5.0 WHOT-F 101.1 YOUNGSTOWN 0.3/2.6 WKBN-F 98.9 YOUNGSTOWN 0.4/1.0 WQXK-F 105.1 SALEM 2.2/5.6 WRQK-F 106.9 CANTON 1.3/6.2 WTOF-F 98.1 CANTON 0.3/1.7 WZKL-F 92.5 ALLIANCE 0.4/1.8 SEE CLEVELAND FOR MORE ABOUT THE FOLLOWING: WCLV-F 1.0/ 3.0 WNCX-F 4.1/12.1 WWWE 2.6/ 8.3 WENZ-F 2.3/10.2 WNWV-F 1.2/ 4.3 WZJM-F 1.7/ 7.9 WKNR 1.8/ 6.7 WOAL 3.2/11.7 WLTF-F 2.4/ 8.0 WRMR 3.2/ 6.6 American Radio Winter 1995 Supplement. Copyright 1995 www.americanradiohistory.com AKRON RADIO STATIONS WAKR , 1590, 5 KW (DA -N) Full Service WESTWD, CBS, $40.00 (Christal) WOMX duop WHLO , 640, 5 KW /500 W (DA -2), Religion ABC, $15.00 ( --- ) Mortenson WTOU , 1350, 5 KW (DA -1) , Talk ABC, SMN, $17.00 (Eastman) Barnstable WKDD -F, 96.5, 50 KW a 440 , CHR /AC , $70.00 (Eastman) Barnstable WNIR -F, 100.1, 3 KW a 315 , Talk CBS, $42.00 (K & P) (KENT) WONE -F, 97.5, 12 KW a 889 , AOR , $54.00 (Christal) WoMX duop WOMX -F, 94.9, 16 KW a 879 , Country , $43.00 (Christal) (MEDINA) Other Ranked Stations -- See Canton or Cleveland ****************,r**,r********,r,r*****,r*******,r***** F O R M A T C O D E S,t*,t*,r*******,r***********,r,t****,r*,r**,r*****,r,r*,t** * * * AC - Adult Contemporary J - Jazz and New Adult Contemporary * AOR - Album Oriented Rock, NR - New Rock, P - Progressive M /FS - Middle of Road, (MOR) Full Service * B - Black (audience predominately black - over 75 %) N - News * C - Country 0 - Oldies (1955 to current) * * CHR - Contemporary Hit Radio, Top 40, Contemporary REL - Religion, Christian * CL - Classical SAC - Soft Adult Contemporary * CL AOR - Classic AOR, Classic Rock SP - Hispanic /Spanish * E - Ethnic ST - Big Band, Nostalgia, Standards * EZ - EZ Listening, Beautiful Music, Some Very Soft AC T - Talk * G - Gospel U - Urban (majority of audience is non- * * white) * * ? - Others or Unknown * ****************************************************************************************** * * * * * * * * * * * * * * * * * * * * * * * * * * * * * ** ******************************************* R E V E N U E L E V E L C O D E S**************************************** * * A - Less than $ 500,000 G - $ 5,000,000 to $ 6,999,999 * * B - $ 500,000 to $ 999,999 H - $ 7,000,000 to $ 9,999,999 * * C - $ 1,000,000 to $ 1,999,999 I - $ 10,000,000 to $14,999,999 * * D - $ 2,000,000 to $ 2,999,999 J - $ 15,000,000 to $19,999,999 * * E - $ 3,000,000 to $ 3,999,999 K - $ 20,000,000 + * * F - $ 4,000,000 to $ 4,999,999 * ************************************************************************************************************************* American Radio Winter 1995 Supplement, Copyright 1995 www.americanradiohistory.com ALBANY - SCHENECTEDY -TROY Arbitron Rank /Pop (12 +): 57/744,800 Stations: 29/27 1994 Revenue: $24,500,000 Diaries: 1761/423:1/61.6% HH Inc.: $38,308 MSA Rank /Pop: 64/885,000 Sample Target: 1785 Retail $: 7.4 Bil DMA # 54 Below Line: 0.9 Pop per Station: 27,585 Average Person Ratings: 16.2 Not Listed: 17.0 #1 Biller: WGNA -AF $4,800,000 Market TSL: 21.50 hours 12+ METRO FAL SUM SPG WIN 4 Book 12+ TSA CUME /CUME FAL WIN Revenue 12+ METRO 1/4 /SHARE 94 94 94 94 Avg.
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