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Sime Darby Motors SIME DARBY MOTORS ONE OF THE WORLD’S LARGEST BMW DEALERS A Leading Automo�ve Player In Asia Pacific Visit www.simedarbymotors.com for more informa�on SIME DARBY MOTORS China - BMW - MINI - Rolls-Royce - Lamborghini - McLaren - NIO - Singulato Hong Kong - BMW Taiwan - MINI - KIA - Rolls-Royce - Peugeot Thailand - Suzuki - BMW - Mitsubishi - Ford - Mitsubishi Fuso - Mazda - JAC Macau - BMW - MINI - Rolls-Royce - Peugeot Malaysia - Suzuki - BMW - Mitsubishi - MINI - Mitsubishi Fuso - Volvo - JAC - Porsche - Jaguar - Land Rover - Ford - Hyundai - Hertz - Thri�y Singapore -BMW -Peugeot New Zealand -Ford -BMW -BYD -Porsche -Volkswagen -Hertz Australia -Thri�y -Ferrari -BMW -Audi -MINI -Nissan -Ferrari -Mack -Porsche -Volvo Trucks -Rolls-Royce -UD Trucks -Volvo -Hino -Corefleet -Jaguar -Land Rover -Volkswagen Sime Darby Motors (SDM) is an automo�ve player with opera�ons Besides that, SDM also represents broad-appeal market brands across the en�re value chain of assembly, importa�on, distribu�on, www.simedarbymotors.comsuch as Hyundai and |Ford, Informa and�on trucking as at 13 names November such as 2014. Fuso, Mack, retail of new and used cars, a�er-sales service and rental. Hino and Volvo, and more recently, electric vehicle brands such as BYD, Nio and Singulato. It is primarily a luxury marque player represen�ng luxury brands such as BMW, Jaguar, Land Rover, and Porsche among others, as With an a�rac�ve brand por�olio and a strong geographical well super-luxury marques including Rolls-Royce, Lamborghini and footprint across nine markets in the Asia Pacific region, SDM prides McLaren. itself as a partner of choice, having built long standing rela�onships with some of the world’s renowned automo�ve players. RETAIL & ASSEMBLY Retail Assembly Sime Darby Motors’ retail opera�ons offer a wide range of Inokom Corpora�on Sdn Bhd is involved in the assembly of vehicles from broad appeal market brands to luxury and passenger cars, mul� u�lity vehicles, sport u�lity vehicles, super-luxury cars, as well as electric and commercial vehicles. mul�-purpose vehicles and light commercial vehicles. Brands Some of the brands represented by Sime Darby Motors include assembled include BMW, Mazda and Hyundai. BMW, MINI, Rolls-Royce, Porsche, Hyundai, Ford and Land Rover. Sime Darby Motors is focused on selling quality products In 2018, Sime Darby Motors launched the Sime Darby Auto supported by excellent a�er sales services. Engineering (SDAE) Engine Assembly facility. The engine assembly facility supports BMW Group Malaysia’s growing Its retail opera�ons feature some of the best and latest state of demand for locally assembled vehicles with the newest the art facili�es in the region. Showrooms and service centres capabili�es in engine assembly technology. throughout the 9 markets are designed to offer customers comfort and experience second to none. Inokom’s current capacity is 38,000 vehicles while SDAE’s current capacity is 10,000 engines per annum. Both facili�es are located in Padang Meha, Kulim, occupying 200 acres of freehold land. U�lising 56% of the site, the two plants has the poten�al to expand its produc�on facility and is poised to meet increasing demand from the Asia Pacific region. DISTRIBUTION & IMPORT Sime Darby Motors serves as a bridge between its principals and customers through its extensive networks in the markets it operates in. Its first distribu�on business began more than 45 years ago through the distribu�on of BMW vehicles. It now imports and distributes, among others, BMW, MINI, Rolls-Royce, Ford, Land Rover, Hyundai, Porsche, Suzuki and Mitsubishi passenger vehicles in the Asia Pacific region. Sime Darby Motors’ foray into the Australasia market began in 1998 with the acquisi�on of Con�nental Car Services Ltd, a mul�-franchise dealership based in Auckland, New Zealand. Recent collabora�ons were formed with Volvo and Rolls- Royce in Australia. In the commercial vehicle sector, Sime Darby Motors imports and distributes the Volvo Trucks, Hino, UD Trucks, Mitsubishi Fuso, JAC and Mack brands, among others. BRANDS WE REPRESENT Malaysia Malaysia Malaysia Malaysia Malaysia Malaysia Malaysia China China Australia Australia Singapore Australia Singapore Hong Kong Thailand New Zealand Thailand Macau Hong Kong Australia Macau New Zealand Australia China Hong Kong China Singapore China Hong Kong Hong Kong Macau Hong Kong Hong Kong Macau Macau Macau Macau Australia Thailand Taiwan New Zealand Australia Australia New Zealand Singapore New Zealand New Zealand China China Malaysia New Zealand New Zealand New Zealand New Zealand Australia Hong Kong Australia Malaysia Malaysia Macau Singapore Singapore EXECUTIVE LEADERSHIP ANDREW BASHAM MANAGING DIRECTOR, SIME DARBY MOTORS AGE 54 INDUSTRY EXPERIENCE 25 Andrew Basham joined Sime Darby Berhad on 1 February 2018 with more than 25 years of extensive experience in management, business development and opera�ons for leading brands in the automo�ve industry globally. He started his career in audit and accoun�ng with PriceWaterhouse Australia before moving to distribu�on/logis�cs and later assumed senior execu�ve management roles in various automo�ve companies. He has a Bachelor of Economics degree from the University of Adelaide, South Australia and is a member of the Ins�tute of Chartered Accountants, Australia. NIK MUHAMMAD HANAFI NIK ABDULLAH CHIEF FINANCIAL OFFICER, SIME DARBY MOTORS AGE 55 INDUSTRY EXPERIENCE 33 Nik Hanafi was appointed the Head of Group Corporate Assurance for Sime Darby Berhad in November 2007, before assuming his present posi�on in Sime Darby Motors in June 2010. His current responsibili�es in Sime Darby Motors include financial management and controls, accoun�ng, risk management, IT and procurement. He is a cer�fied public accountant. DENNIS HO MANAGING DIRECTOR, ASSEMBLY AND STRATEGIC BUSINESSES AGE 53 INDUSTRY EXPERIENCE 28 Dennis Ho was appointed the Chief Opera�ng Officer of Hyundai Sime Darby Motors Sdn Bhd in June 2007, and was tasked to build the Hyundai brand. He was later appointed the Managing Director of the same company in December 2007. Dennis was later promoted to Managing Director for Sime Darby Motors’ Malaysian opera�ons in February 2012, while also tasked to introduce the Kia brand to the Taiwan market. In November 2013, he was appointed to oversee the Malaysian, Thailand and Taiwanese markets for Sime Darby Motors. He was appointed to his present posi�on on 1 October 2019, and is responsible for providing leadership and direc�on to the high importance of our Assembly business and related projects. RAYMOND LEE MANAGING DIRECTOR, GREATER CHINA AGE 55 INDUSTRY EXPERIENCE 30 Raymond Lee was appointed the Managing Director of Sime Darby Motor’s Greater China opera�ons in October 2019. He is is responsible for China, Hong Kong, Macau & Taiwan opera�ons. Raymond started his career with Sime Darby Management Services Ltd in December 1989, as an Assistant Internal Audit Manager. He subsequently moved up the ranks, holding posi�ons such as General Parts Manager, A�ersales Manager, Area Manager within the Sime Darby companies in Hong Kong & China. EXECUTIVE LEADERSHIP PATRICK MCKENNA, MANAGING DIRECTOR - AUSTRALIA AND NEW ZEALAND AGE 57 INDUSTRY EXPERIENCE 29 Patrick McKenna joined the Sime Darby group in March 2006 as Managing Director for the New Zealand opera�ons. In April 2013, Patrick was promoted as Managing Director for Sime Darby Motors' New Zealand and Australian opera�ons. He is currently responsible for opera�ons across both countries, which include commercial vehicle distribu�on, sales and service companies, mul�ple premium brand retail car dealerships and passenger vehicle importa�on and distribu�on. PANG CHEONG YAN MANAGING DIRECTOR, SINGAPORE, THAILAND & SOUTHEAST ASIA DEVELOPMENT AGE 56 INDUSTRY EXPERIENCE 25 Pang Cheong Yan joined Sime Darby Motors in September 2019 as the Managing Director - Singapore, Thailand and Southeast Asia Development. Cheong Yan has more than 25 years of experience at OEM and regional automo�ve retail both in super luxury, luxury and pre-owned cars. DATUK AISHAH SHAIKH AHMAD HEAD OF CORPORATE AFFAIRS, SIME DARBY MOTORS AND CHIEF EXECUTIVE OFFICER, SIME DARBY AUTO IMPORTS SDN BHD AGE 67 INDUSTRY EXPERIENCE 30 Datuk Aishah Shaikh Ahmad joined Sime Darby in 1981 as a Fleet Sales Manager with Ford Malaysia Sdn Bhd. In January 2002, Datuk Aishah was promoted as Head of Corporate Affairs, for the Sime Darby Motors Group in Tractors Malaysia Sdn Bhd, and con�nued with her por�olio when Sime Darby Motors was restructured as a core division of the Sime Darby Auto Imports Sdn Bhd in January 2006. With more than 30 years of experience in the automo�ve industry, Datuk Aishah has served as the Chairman of the Automo�ve Federa�on Malaysia (AFM) since September 1998, and as the President of the Malaysia Automo�ve Associa�on (MAA) since January 2000. ZAHIDAH AKMAL GHAZALI HEAD OF HUMAN RESOURCES, SIME DARBY MOTORS AGE 50 INDUSTRY EXPERIENCE 25 Zahidah Akmal Ghazali was appointed the Head of Human Resources, Sime Darby Motors in October 2015. She has more than 20 years’ experience in the full spectrum of human resource and industrial rela�ons in strategic and opera�onal roles including 10 years of experience holding regional posi�ons. She has implemented structural re-organisa�on and change management in mul�na�onal companies. She is currently responsible for developing and implemen�ng human resource management strategies. HISTORY 1972 2004 Sime Darby Motors acquired BMW Concessionaires (HK) Ltd, the Sime Darby Motors acquired the distribu�on rights of Mack, sole importer and distributor of BMW cars and motorcycles in Renault and Hino brands. The investment also added Nissan, Hong Kong and Macau. Mitsubishi, Kia and Suzuki to the Group’s retail business. 1979 2005 Performance Motors Ltd (PML) gained dealership rights of BMW Sime Darby Auto Italia Sdn Bhd was awarded the exclusive cars and motorcycles in Singapore.
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