University Style & Identity Guide

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University Style & Identity Guide VERSION: JUNE 24, 2021 he purpose of the University Style and Identity Guide is to enhance and protect Seton Hill’s reputation by The Seton Hill University Testablishing and promoting correct and consistent use Mission Statement of the university’s brand guidelines, including visual identity eton Hill is a Catholic university rooted in Judeo-Christian across all forms of communication executed by any member values. In the tradition of Elizabeth Ann Seton, we educate of the university community or third-party contractor. Sstudents to think and act critically, creatively, and ethically as productive members of society committed to transforming Adherence to this guide is required by the University Brand the world. and Logo Policy and relevant trademark and copyright policies. Members of the Seton Hill community can access these policies on MySHU. Third-party contractors can contact the Marketing Department. “Cheerfulness prepares the mind for all the noblest acts...” Table of Contents – Saint Elizabeth Ann Seton Colors & Fonts ...... 2 Official Logo ...... 3 Athletic Logos ...... 4 Crest & Seal ...... 5 Seton Hill Quick Facts School & Academic Program Logo Lockups ...... 6 FOUNDED: 1885 by the Sisters of Charity; chartered in 1918 Center & Administrative Office Logo Lockups ...... 6 Logo Usage on Posters ...... 7 TYPE: Private, Catholic, coeducational, liberal arts university Logo Usage on Apparel & Promo Items ...... 8 LOCATED: Greensburg, Pa. University Forms & Official Documents ...... 9 Editorial Guidelines ...... 9 COLORS: Crimson & Gold Image, Graphic, Video & Audio Usage ...... 9 Video Standards & Style Guide ...... 9 MASCOT: The Griffin The Seton Hill Website ...... 9 MOTTO: Hazard yet Forward Social Media ...... 9 Marketing Department Contacts ...... 10 CENTENNIAL: Celebrated the centennial of our charter in 2018

1 Seton Hill Colors Seton Hill Fonts

Seton Hill University’s official • ITC Giovanni Std is the standard serif font used by Seton Hill. The book, bold, colors are crimson and gold. italic and black styles of this font may be considered for use. Most often used in: CRIMSON: • Letters and other official communications. • Headline text on printed publications. • PMS 200

• R:192 G:0 B:38 • Adelle is an alternate serif font used by Seton Hill. The regular, light, italic and bold styles of this font may be considered for use. • C:0 M:100 Y:80 K:25 Most often used in: • Hex#:C00026 • Advertising and marketing materials. • University website.

GOLD: • DIN 2014 is the standard sans serif font used by Seton Hill. The regular, bold and • PMS 142 italic styles of this font may be considered for use. Most often used in: • R:244 G:189 B:71 • Advertising and marketing materials. • C:0 M:23 Y:71 K:4 • Body copy on print publications

• Hex#: F4BD47 Approved Substitute Fonts If the Seton Hill fonts listed above are not available, or a user is unable to obtain a required font license, the following commonly available fonts are approved substitutes.

• Times New Roman is the approved serif font for use as a substitute for either ITC Giovanni Std or Adelle. The book, bold and italic styles of Times New Roman may be considered for use.

• Arial is the approved sans serif font for use as a substitute for DIN 2014. The regular, bold and italic styles of Arial may be considered for use.

2 The Seton Hill Logo The official Seton Hill University logo is a crimson rectangle with white text. It is also available as a black Sizing, rectangle with white text, but this version should only be used in applications where color printing is not available. Clear Space No other color variations are permitted. & Effects The relationship The Seton Hill logo is a federally registered trademark. between the graphic Any use of this logo must be in compliance with these elements of all official guidelines and approved by the Marketing Department. logos, seals, crests Unauthorized use of Seton Hill University trademarks is and wordmarks of prohibited and protected by the trademark laws of the the University are United States. The registered trademark symbol should not predetermined and be removed from the Seton Hill logo or altered in any way. fixed. While they are adaptive to the media When pairing the university web address with the official in which they are being logo, the text should be centered beneath the graphic and used, they must be cannot be wider than the rectangle. The URL must be in an scaled to preserve official Seton Hill font in either black or white and must be spatial integrity. clearly readable against any background coloring. They should never appear stretched or USES The official Seton Hill logo can be used on all official misshapen. There must communications, publications, advertisements or be clear space around marketing materials. The Seton Hill logo cannot be altered all edges and adequate setonhill.edu in any way - it also cannot be cut off or disproportionately contrast against resized. any background. No effects should be HOW TO GET A LOGO applied, except in the Members of the Seton Hill community can download instance that a subtle high-resolution logo graphics by going to MySHU drop shadow or outer Documents and Forms and choosing “Marketing” from the glow is necessary for department drop-down menu. Third-party contractors can the logo to stand out request logo files by contacting the Seton Hill Marketing against a background. setonhill.edu Department (contact information is located on page 10 of this document).

3 Seton Hill Athletic Logos PRIMARY ATHLETIC LOGO The primary athletic logo consists of the Griffins mascot atop the Seton Hill shield displaying the text “Seton Hill Griffins.” This logo should be used on official athletic communications, marketing materials and apparel.

The primary Griffins logo is a federally registered trademark. Any use of this logo must be in compliance with these guidelines and approved by the Office of Marketing and Athletics Department. Unauthorized use of Seton Hill University trademarks is prohibited and protected by the trademark laws of the United States. The registered trademark symbol should not be removed from the primary Griffins logo or altered in any way.

ALTERNATE LOGOS Alternate athletic logos include the “leaping Griffin;” a Griffin atop a shield displaying the text “Seton Hill;” and a shield displaying the text “SHU Griffins.”These logos should only be used on Athletic Program communications, materials or apparel.

4 The Seton Hill Crest & Seal CREST The crest of Seton Hill University includes stylized crosses representing the Sisters of Charity and half moons representing the Seton family. It includes the University motto, “Hazard yet Forward.” SEAL Seton Hill’s seal consists of a crest encircled by “Seton Hill University Greensburg, Pennsylvania.” COLORS Crest and shield are available in black and white or in crimson, black and gold. No other color variations are permitted. USES The crest and seal should only be used in formal university documents and communications. In most instances, they should be used in conjunction with the main logo. If you are unsure about usage, please contact the Marketing Department.

The Seton Hill Alumni Association Logo The Seton Hill Alumni Association logo is an adaptation of the University seal, a crest encircled by “Seton Hill University Alumni Association.”

USES The Alumni Association logo should only appear on official Alumni Association documents, communications and marketing materials. Contact alumnirelations@ setonhill.edu to obtain permission to use this logo.

5 Seton Hill School & Academic Program Logo Lockups Schools and Academic Programs use the official Seton Hill logo with the name of the school or program in ITC Giovanni Std Bold centered beneath the logo. No custom academic program Program Name Program Name Program Name logo designs are permitted.

Seton Hill Center & Administrative Office Logo Lockups University center and administrative offices use the official Seton Hill logo with the name of the center, department or office in ITC Giovanni Std Bold centered beneath the logo. No custom center or administrative office logo designs are permitted.

Office/Center Name Office/Center Name Office/Center Name Academic program, administrative office and center logo lockups should be requested from the Seton Hill Marketing Department. Please see page 10 of this guide for contact information.

6 Seton Hill Logo Usage LOGO SCALING & PLACEMENT RECOMMENDATIONS on Posters 11”x17” 11”x17” Posters displayed both on and off campus promoting activities sponsored or hosted by university departments, offices or clubs must 8.5”x11” 8.5”x11” include the official Seton Hill logo in the design. Athletics-related events may also include a Seton Hill Griffins logo, but this graphic should appear in addition to the official university logo, not in place of it.

All guidelines regarding correct usage mentioned previously must be followed. Additionally, the logo’s placement within the design must allow for easy readability from a short distance and adequate contrast against any background coloring. For poster designs that include a predominately crimson background color that doesn’t allow for good contrast between the logo and background, the Seton Hill lettering (the white text within the rectangle of the official Seton Hill logo) may be considered. All other cases must use the standard logo configuration.

Please refer to the graphics at right for scaling and placement 4OK: 4OK: 6 DON’T: 6 DON’T: recommendations, and contact USE SETON HILL LETTERING USE THE OFFICIAL SETON HILL USE SETON HILL LETTERING USE THE BLACK AND ALONE (NO RECTANGLE) IN LOGO WHEN OTHER COLORS ALONE (NO RECTANGLE) IN WHITE SETON HILL LOGO the Marketing Department with DESIGNS WITH CRIMSON ARE USED IN BACKGROUNDS. DESIGNS WITHOUT CRIMSON IN DESIGNS THAT WILL BE any questions. BACKGROUNDS. BACKGROUNDS, OR PRINTED IN COLOR. RENDER THE LETTERING IN ALTERNATE COLORS.

7 Use of Seton Hill 4OK: Logos on Apparel & ONE-COLOR RED LOGO ON WHITE OR LIGHT Promotional Items BACKGROUNDS When using Seton Hill logos on apparel and promotional items, all guidelines regarding usage and trademarks mentioned 4OK: previously must be followed. FULL-COLOR LOGO Additionally, the item’s color ON MOST COLORS (PROVIDED THERE IS choice must allow for adequate ENOUGH CONTRAST contrast between the logo and BETWEEN THE RED RECTANGLE AND background. Please refer to BACKGROUND COLOR) the graphics at right for more apparel-specific guidelines, and contact the Marketing Department with any usage questions. 4OK: ONE-COLOR LOGO The Seton Hill University RENDERED IN BLACK Bookstore reserves the right of OR WHITE first refusal on the production of any apparel or promotional item branded with Seton Hill University logos. All requests for these items should be directed 4OK: to the university bookstore SETON HILL LETTERING RENDERED IN SHU RED, manager: SHU GOLD, BLACK OR [email protected] WHITE

For detailed information about 6 DON’T: USE ONE-COLOR RED correct logo usage and Seton LOGO ON DARK Hill’s federally registered BACKGROUNDS, OR CHANGE THE COLOR trademarks, please see pages OF THE RECTANGLE of this guide. TO ANYTHING OTHER 3-5 THAN SHU RED, BLACK OR WHITE (AS ILLUSTRATED ABOVE)

8 University Forms & Official Documents The Seton Hill Website All Official University forms and documents appearing on setonhill.edu or provided to the Design and content of the Seton public must follow the branding standards outlined in this guide. For your convenience, a Hill public website (setonhill.edu) is template is available on MySHU Documents and Forms. Choose “Marketing” from the managed by Seton Hill’s marketing drop-down menu and download the document titled “SHU Template for Forms & Docs.” team with technical support provided by the Seton Hill information Editorial Guidelines technology department. The Associated Press Stylebook is the text style guide used for all Seton Hill marketing, Questions about website content media relations and communications materials. or editorial guidelines should be Seton Hill’s editorial toolkit - including the University’s voice and tone guide, quick fact directed to: sheet and a dictionary of Seton Hill-specific terms and preferred usage - is maintained by the Marketing Department. BECCA BAKER Senior Writer & Content Strategist Image, Graphic, Video & Audio Usage [email protected] All images, graphics, logos, video and/or audio clips used in materials representing Seton Hill University (social media, digital, web, print, etc.) must be: owned by the University, obtained with full usage rights or purchased with appropriate licenses. Giving attribution or Social Media “credit” to the copyright owner does not give permission for copyrighted material to be used. The University’s official Twitter, Facebook, Instagram and YouTube More thorough information about using external materials, fair use guidelines, and obtaining accounts are managed by Seton proper permission to use copyrighted materials can be found in the official Seton Hill Hill’s marketing team. Marketing also University Copyright Policy at setonhill.edu/copyright. assists Seton Hill clubs, groups and departments with their university- Video Standards & Style Guide related social media efforts. The This guide is designed to: creation of any social media accounts • create consistency across all videos • provide viewers with relevant & representing the University must produced at Seton Hill engaging content every time they be approved by marketing and watch a Seton Hill video • to support Seton Hill’s brand appropriately branded. For more • Allow for more extensive use of information on social media at Seton • meet ADA guidelines & University videos across multiple platforms requirements Hill, or to request an official logo formatted for social media profiles, The video style guide should be reviewed each time a video is being produced to assure please contact: that the most current best practices are followed. If you are producing a video to support enrollment, please notify [email protected] before the start of production. MICHELE WISNESCK The Video Standards and Style Guide can be found on the marketing team Google site or Assistant Director of Marketing at setonhill.edu/videoguide. [email protected]

9 Need a Logo? Have a Question? Please contact: Please contact Seton Hill’s Marketing Department:

TIM BANKS KRISTIE STEVANUS TROHA TIM BANKS Graphic Design Manager Director of Marketing Graphic Design Manager [email protected] [email protected] [email protected]

JASON GREENE MICHELE WISNESCK BECCA BAKER Assistant Athletic Director Assistant Director of Marketing Senior Writer & Content Strategist for Athletic Communications [email protected] [email protected] [email protected]

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