PRACTICING THE SCIENCE OF HAPPINESS WHO WE ARE OUR APPROACH

The Cybersmile Foundation is a multi-award We work with globally recognized brands, winning anti-cyberbullying nonprofit celebrities and influencers to facilitate a organization. Committed to tackling all forms truly diverse and inclusive internet, where of digital abuse, harassment and bullying everybody feels free to express online, we work to promote diversity and themselves without fear of judgement and inclusion by building a safer, more positive ridicule, where we can all communicate digital community. and connect with each other without being harassed, intimidated and abused.

Founded in 2010, Cybersmile has grown to Search become the world’s leading anti- Through thought leadership, expert @laurenDee23 and @universe5 are cyberbullying nonprofit organization. Tweeting about this educational resources, global support Registered as a 501(c)3 not-for-profit services, innovative creative campaigns, 1 #FlashbackFriday organization in the U.S. and as a registered 103,043 Tweets established influencer networks, corporate charity in the U.K. - Cybersmile provides partnerships and celebrity Ambassadors, 2 #ImACybersmiler expert support, resources and consultancy to @raphaelle01, @tomdalaney54 and 20 we work together for an internet that offers individuals, governments, corporations and more are Tweeting about this everybody equal access to information and educational institutions around the world. 3 #NationalDogDay education – regardless of their identity. 33,231 Tweets WHAT WE DO

GLOBAL SUPPORT SERVICE INTERNATIONAL RESEARCH ONLINE HELP CENTER

Trained Cybersmile advisors from all Large and small scale studies of social A comprehensive online Help Centre with corners of the world provide one-time media platforms, online behaviors, continuous development, offering a or longterm support and guidance for social trends, diverse perspectives and global support community, expert anybody affected by cyberbullying, attitudes covering all demographics and contributions and practical advice to harassment and online abuse. age groups. internet users and gamers of all ages. WHAT WE DO

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STOP CYBERBULLYING DAY EDUCATIONAL PROGRAMS AWARENESS CAMPAIGNS

Founded and coordinated by Cybersmile, Through our educational programs and Working alongside companies and Stop Cyberbullying Day is an resources we reduce incidents of organizations of all sizes, we deliver high internationally recognized day of cyberbullying, harassment and online profile, newsworthy awareness awareness and positivity - both on and abuse while facilitating positive digital campaigns for maximum social impact offline. citizenship. around the world. PEOPLE WE’VE HELPED!

Thank you from the bottom of my heart.. I’ve Hello Kim Nathan here, half Korean and struggled so much with bullying because I didn’t Filipino, 13 years old! I was enduring bullying have the same taste as someone else or I didn’t for 5 months and that days are miserable. come from a rich family. Cybersmile taught me That time I don’t know what to do and I am there’s nothing wrong with being who I am. I don’t very confused. I just want to commit suicide have to pretend to be someone I never was. because of my miserable life. But when I have Cybersmile has helped me so much. Thank you for encountered Cybersmile Foundation, I was Kani Lott, Utah, USA being lifesavers. refreshed and I am now brave. I got courage Nathan Tumanda, and I started to move forward.

In recent months I’ve learned that cyberbullying Cybersmile has taught me there’s nothing knows no bounds - it can happen to anyone and is wrong with me being who I am. I don’t have not unique to children or teenagers. This is why the to worry about what others think or say about work that Cybersmile does is so important. The my acne – I don’t feel the need to edit my positivity and light to the world that The Cybersmile photos anymore! It feels great to be a part of Foundation adds is immeasurable. the Cybersmile community.

Nicole Herring, New Jersey, USA Laurence, UK GLOBAL CAMPAIGNS

in game product

Our #FilteredLife campaign garnered 200 For Bullying Prevention Month, Claire's and Our in-game partnership with Pixelberry million earned impressions and raised Cybersmile teamed up internationally to deliver Studios educated over 4 million young internet awareness of Cybersmile’s support services. educational and inspiring content, supported users about the dangers and consequences of The Late Late Show segment about the by a number of our celebrity Ambassadors. In- cyberbullying, The campaign saw Pixelberry’s campaign has been viewed online more than store donations for the month totalled over revenue increase 18% and raised $350,000 for 7.7 million times. $57,000. Cybersmile support services. CORPORATE PARTNERS CORPORATE TESTIMONIALS

The Cybersmile Foundation is one of our main Cybersmile has already made a positive partners worldwide. Their feedback and impact within our gaming community. support have been instrumental to us as we We are seeing clear evidence of have continued to grow. Their initiatives help attitudinal change as a consequence of bring home a very positive messaging amongst Cybersmile’s messages and content. users. Cybersmile’s insight into online abuse, Small, subtle changes in attitude and swift support and ongoing collaboration with behaviour – Small steps but giant Patricia Cartes Lucky 7 Entertainment Twitter make them a key partner for us. Head of Global Trust & Safety leaps! Outreach, Public Policy at Twitter

Partnering with Cybersmile has been an amazing Exciting, innovative, trail blazing; these are experience, after announcing our partnership we saw a 16% just a few words I’d use to sum up Cybersmile increase in player numbers and an 18% increase in revenue. and their incredible work. We are delighted to They have been incredibly responsive to work with, helped have invested in this organisation; such an us grow our social media presence and because of our incredible impact from our donations felt partnership with them – news of our story has been positively across the internet. An essential Oliver Mao published through media outlets such as The Washington Adelle Scott group for the issues facing today’s youth and CEO, Pixelberry Studios The Bodyshop Post, International Business Times and VentureBeat. one we are proud to support. OFFICIAL AMBASSADORS

FIFTH HARMONY NORMANI KORDEI JOHNNY ORLANDO LAUREN ORLANDO

KATIE CASSIDY RICHARD ARMITAGE PAIGE SPIRANAC OFFICIAL AMBASSADORS

FIFTH HARMONY STEPHANIE HARVEY KATHRYN BERNARDO DANIEL PADILLA FIFTH HARMONY

STEPHANIE HARVEY KRISTA ALLEN AMBASSADOR REACH

INSTAGRAM TWITTER FACEBOOK YOUTUBE 29.8 MILLION 24.6 MILLION 13.7 MILLION 13 MILLION

81.2 MILLION FOLLOWERS STOP CYBERBULLYING DAY

Stop Cyberbullying Day brings together corporations, educational institutions, media outlets, non-profit organizations, governments and public figures to speak out against online abuse, cyberbullying and harassment of any kind. Together we defend our human right to freedom of speech, while adhering to the basic principle of mutual respect for others.

ER CYB SMI A LE IM R # THANK YOU!

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