OFFICIAL HANDBOOK 2021 JUNE 18TH Founded in 2012 and co-ordinated each year by The Cybersmile Foundation, Stop Cyberbullying Day is a global day of awareness and activities on and offline. Every third Friday in June, Stop Cyberbullying Day encourages and empowers millions of people around the world to show their commitment toward a truly inclusive and diverse internet.

Stop Cyberbullying Day brings together internet users, brands, academics, educators, media outlets, nonprofits, governments and public figures from around the world. The annual event provides a perfect platform to demonstrate or renew commitment to a kinder, more inclusive internet. Social media users are encouraged to include #stopcyberbullyingday across social platforms to voice their support for the event.

2 Global impact

Annually 2012 since

Celebrated in People 150+ 1B+ countries reached

Media Social media 1B+ 10M+ readership interactions

3 Ambassadors

NORMANI KORDEI HOLLY H Normani is an American Holly H is the UK’s biggest singer, songwriter and dancer. TikTok star, with over 16.6 Following a successful career million followers and videos as part of girl-group Fifth amassing billions of views. Harmony, Normani released her At the age of 23 Holly is first song outside of the group racking up millions of views ‘Love Lies’ which was a top each day on social media ten US hit and was certified 5x with her positive and platinum by RIAA. empowering content.

DOUG ‘FAZE CENSOR’ MARTIN Kathryn Bernardo started Doug Martin aka FaZe Censor acting and singing at the is a content creator and age of 7 and has evolved to 4x professional Call of Duty become one of the gaming champion. In 2018, biggest stars with millions he won the Call of Duty World of followers across her social League Championship and is media channels and lead roles one of the preeminent gamers in award-winning TV shows of his generation. and blockbuster movies.

NICOLA GLENCROSS DANIEL PADILLA Nicola Glencross aka WWE At home, Daniel Padilla is Superstar ‘Nikki Cross’ is a considered by many as the two-time winner of the WWE most popular actor of his Women’s World Tag Team generation and a recording Championship. Nikki and Alexa artist with double platinum Bliss were established as the to his credit. Daniel has first ever Two Time Women’s millions of fans on social media World Tag Team Champions and has featured in primetime in 2020. shows and feature films.

JOHNNY ORLANDO KATIE CASSIDY Johnny Orlando is a Canadian- Katie is an American actress American singer-songwriter, best known for her role as the vlogger and actor. With some ‘Black Canary’ aka Laurel Lance of his videos accumulating on the CW series, Arrow. Katie’s more than 30 million views, other film credits include he received a Juno Award Monte Carlo, A Nightmare nomination for Breakthrough on Elm Street, Taken, Black Artist of the Year in 2019 and Christmas, The Lost and When has also been nominated for a Stranger Calls. Favorite Viral Music Artist at the Kids’ Choice Awards.

4 Ambassadors

LAUREN ORLANDO BRANDON HENDRICKSON Lauren Orlando is a social Chicago born athlete media influencer and Brandon Hendrickson is actress with an accumulated the only two time winner of community of over nine million the Men’s Physique title at followers on social media. Born the prestigious Mr. Olympia in Toronto, Ontario, Lauren now contest and is also the only splits her time between her Men’s Physique champion to hometown and Los Angeles. regain the Mr. Olympia title since the competition was founded in 1965.

PAIGE SPIRANAC STEPHANIE HARVEY Paige Spiranac is an American Stephanie is best known by social media personality and her in-game name ‘missharvey’ professional golfer. Amassing and is a 5x world champion in over 2 million followers on competitive Counter-Strike. social media, Paige has Stephanie also worked as a featured on the covers of game designer for Ubisoft Sports Illustrated and Golf Montreal and was awarded a Digest as well as ESPN Forbes 30 under 30 title. and USA Today.

RICHARD ARMITAGE CHESSIE KING Richard is a film, television, Chessie King is a popular theatre and voice actor. He is body confidence influencer best known internationally for and bestselling author. She his role as Thorin Oakenshield has become an inspiration to in Peter Jackson’s film trilogy many due to her honest and adaptation of The Hobbit and open attitude to life with her has also starred in box office realistic, unedited images and hits including Captain America: body positive content. The First Avenger and Into the Storm.

KRISTA ALLEN Krista is an American actress Jake Zyrus is one of the most and stand up comic. She is recognized Filipino music stars best known for Hollywood in the world. Formerly known films Liar Liar, Confessions as Charice prior to undergoing of a Dangerous Mind, Anger a gender transition to male in Management and Final 2017, Jake played the role of Destination. Her television ‘Sunshine Corazon’ in the multi- credits include Castle, award-winning TV series . Baywatch, Hawaii Five-O, Charmed and many more.

5 Be the change

With your help, together we can ensure that everybody has equal opportunity to access and enjoy the benefits of our connected world. Whether you choose to be involved year-round or to participate on the day itself – know that your efforts will play a key role in changing and saving lives. Some examples of ways to support Stop Cyberbullying Day include:

Brand purpose Fundraisers Product announcements launches

Promotion Special Education of the day on school initiatives social media events

Creation Research Campaign and sharing publication launches of content

6 Stay social With so much on and offline activity around the world for Stop Cyberbullying Day it can be difficult to keep track. Stay informed and up-to-date with our year-round updates, official partnership announcements, expert article contributions and exclusive interviews with industry thought leaders, influencers and celebrities.

7 Suggested social media posts Use the following social media post templates to raise awareness of the event and your commitment to a kinder, more inclusive internet! Remember to include #stopcyberbullyingday in all of your social media posts so that we can find them!

Social media posts Social media posts in advance of the day: to share on the day: COMPANY/ORGANIZATION/SCHOOL NAME Today is #stopcyberbullyingday and I/we are celebrating #stopcyberbullyingday on are adding our support for a kinder, more June 18th! Learn more about the event here inclusive internet. Learn more here www.stopcyberbullyingday.org www.stopcyberbullyingday.org

Stop Cyberbullying Day is on June 18th! Learn COMPANY/ORGANIZATION/SCHOOL NAME more about the day and how you can get are celebrating #stopcyberbullyingday today! involved here www.stopcyberbullyingday.org Learn more about the event here #stopcyberbullyingday www.stopcyberbullyingday.org

COMPANY/ORGANIZATION/SCHOOL NAME COMPANY/ORGANIZATION/SCHOOL NAME believes that in diversity there is beauty believes that in diversity there is beauty and power. That is why we are working for a and power. That is why we are working for a kinder, more inclusive internet by supporting kinder, more inclusive internet by supporting #stopcyberbullyingday on June 18th! #stopcyberbullyingday today!

I/we are supporting #stopcyberbullyingday I/we are supporting #stopcyberbullyingday on June 18th because I/we believe that today because I/we believe that everybody everybody should be able to enjoy our should be able to enjoy our connected world connected world without fear. without fear. Learn how you can support the Learn how you can support the day here day here www.stopcyberbullyingday.org www.stopcyberbullyingday.org

The internet is amazing, but could be even The internet is amazing, but could be even better without bullying, harassment and better without bullying, harassment and abuse. This is why today I/we are supporting abuse. This is why I/we are supporting #stopcyberbullyingday Learn how to get #stopcyberbullyingday on June 18th! involved here www.stopcyberbullyingday.org Learn how to get involved here www.stopcyberbullyingday.org

8 Thank you! Thank you so much for your support, we couldn’t do it without you.

9 Contact

INQUIRIES U.S. U.K. [email protected] 530 Lytton Avenue 3 London Bridge Street 2nd Floor 3rd Floor PRESS OFFICE Palo Alto London [email protected] CA 94301 SE1 9SG

Stop Cyberbullying Day was founded and is coordinated by The Cybersmile Foundation. The Cybersmile Foundation is an international nonprofit organization registered as a 501(c)3 not-for-profit organization in the U.S. and as a registered charity in the U.K. (No. 1147576)