Irish Communication Review Volume 15 Issue 1 Article 3 November 2016 In Search of Identity: an Exploration of the Relationship Between Guinness's Advertising and Ireland's Social and Economic Evolution Between 1959 and 1969 Patricia Medcalf Technological University Dublin,
[email protected] Follow this and additional works at: https://arrow.tudublin.ie/icr Part of the Communication Technology and New Media Commons Recommended Citation Medcalf, Patricia (2016) "In Search of Identity: an Exploration of the Relationship Between Guinness's Advertising and Ireland's Social and Economic Evolution Between 1959 and 1969," Irish Communication Review: Vol. 15: Iss. 1, Article 3. doi:10.21427/D7Z591 Available at: https://arrow.tudublin.ie/icr/vol15/iss1/3 This Article is brought to you for free and open access by the Current Publications at ARROW@TU Dublin. It has been accepted for inclusion in Irish Communication Review by an authorized administrator of ARROW@TU Dublin. For more information, please contact
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[email protected]. This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 4.0 License Irish Communications Review, Volume 15, 2016 In Search of Identity: an Exploration of the Relationship Between Guinness’s Advertising and Ireland’s Social and Economic Evolution Between 1959 and 1969 Patricia Medcalf (Institute of Technology, Tallaght) Introduction The end of the 1950s and the 1960s signified the start of immense change in Irish cultural identity: it was an era when the country opened its doors to outside influences. At the same time, one of Ireland’s most established and iconic companies, Guinness, adopted a more formalised approach to its marketing and advertising in its domestic market, with the intention of creating a distinct brand identity in Ireland.