Propaganda: Theoretical Analysis on Miral Movie Mara Mihaela Panaite1
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artciencia.com Year IX . Number 18 . December 2014 – June 2015 Propaganda: Theoretical Analysis on Miral Movie Mara Mihaela Panaite1 Abstract The article represents a theoretical analysis of propaganda on Miral movie. The aim of this article is to illustrate the concepts of war propaganda, by identifying the instruments of propaganda presented in the film and their effects. I also consider that this analysis represents an important topic because it concerns the Israeli-Palestinian war, which unfortunately has not ended yet. Key Words: propaganda, instruments of propaganda, movie, 1 National School of Political Science and Public Administration, Romania. _________________________________________________________________________________1 www.artciencia.com ISSN 1646-3463 Propaganda: Theoretical Analysis on “Miral” Movie Mara Mihaela Panaite “We must remember that in time of war what is said on the enemy’s side of the front is always propaganda, and what is said on our side of the front is truth and righteousness, the cause of humanity and a crusade for peace.” Walter Lippmann Short movie summary: Miral is a 2010 movie directed by Julian Schnabel and screenplayed by Rula Jebreal, based on her novel. Miral is the story of four women whose lives intertwine in searching for justice, hope and reconciliation amid a world overshadowed by conflict, rage and war. The story begins in 1948 in Jerusalem, when Hind Husseini opens an orphanage for refugee children, whose number grew alarmingly from one day to another. One of these children is Miral, seventeen years old teenager, who arrived at the orphanage at the age of seven, after the tragic death of her mother. During the period when the Intifada resistance movement was established, the girls from the orphanage of Mrs. Hind were sent to ensure the education of children in refugee camps. Miral was sent to Ramallah, a camp located in the eastern Balkans. Here she met Hani, a political activist with who falls in love. Taking part in the daily atrocities of the war, Miral finds herself in a personal battle that reflects her own dilemma: to fight like those before her or to follow the teachings of Mother Hind, namely that education is the only solution that open the way to peace. 1. Propaganda concept Along the years propaganda concept collect a lot of definitions and dimensions. A suitable definition of propaganda that applies very well with our movie analysis is mentioned in Art and propaganda in the twentieth century. Here Toby Clark highlights that “wartime propaganda attempts to make people adjust to abnormal conditions, and adapt their priorities and moral standards to accommodate the needs of war. To achieve this, propagandists have often represented warfare by using conventional visual codes already established in mass culture. Thus, recruitment posters have often been designed to look like advertisements or movie posters“(Clark, 1997: 103). Another definition of propaganda comes from Jacques Ellul. He defined propaganda as “a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated in an organization” (Ellul 1973: 61). First developed by the Lumière brothers in 1896, film provided a unique means of accessing large audiences at once. “Film was the first universal mass medium in that it could simultaneously influence viewers as individuals and members of a crowd, which led to it quickly becoming a tool for governments and non-state organizations to project a desired ideological message”(Taylor, 1979: 30-31). This connection between propaganda and ideology is important because “propaganda is commonly understood as discourse serving ideology” (Burnett 1989:127). _________________________________________________________________________________2 www.artciencia.com ISSN 1646-3463 artciencia.com Year IX . Number 18 . December 2014 – June 2015 According to Franck Stern, films are effective propaganda tools because they establish visual icons of historical reality and consciousness. Furthermore he consider that propaganda define public attitudes of the time at which they were filmed. Also the purpose of propaganda is to mobilize people for a common cause, or to bring attention to an unknown cause (Stern, 2001). As we have seen propaganda concepts vary. What we have to note here is that the propagandist purpose is to influence the attitudes and the behavior of the target group, while the target group is formed by individuals who are an integrated part of the society. 2. Propaganda instruments Propaganda instruments are defined as deliberate and functional instructions and ways of interaction for influencing people. In the literature about propaganda it is common to refer to the seven propaganda devices defined by The Institute for Propaganda Analysis on 1937 (Jakhall, 1937: 217-223): name calling, glittering generalities, transfer, testimonials, band wagon, card stacking and plain folks. Such classification is not conceptual and the wording is also more suitable for popular sciences. According to the propaganda model there are three levels of manipulation, namely, socio-cultural context, social and technological. The socio-cultural context level is a cognitive one and more specifically it arguments are based on symbols and stereotypes deriving from that. The importance of symbols in propaganda is based on the “understanding that ideological signs are connected more to symbols and less to issues” (Conover and Feldman 2004: 213). Closely connected to symbols are the stereotypes. Stereotypes are generalizations, particularly the “attribution to an individual of characteristics ascribed as universal to a group from which that individual is drawn” (O´Shaughnessy 2004: 57). In his book, Public Opinion, Lippmann says that “people are searching for the first familiar sign and after that stereotypes fitting to that sign are applied” (Lippmann 1997: 59). The social level is an ideological one and concerns the possibility to guide the behavior of people directing them to act according to the role model set by opinion leaders. In case there are no trusted leaders, people tend to base their decisions on behaving and thinking styles concerning the values presented by the other members of the same social group. “This mean that people tend to decide on the right and the wrong relying on others” (Cialdini 2005: 121). The technological level is based on either censorship or on manipulating with facts and with their interpretations. According to van Dijk “media chooses facts which are in accordance with the interests of elites, influencing by that the mental models of broader public, while the possibilities for minorities to present their cause in mass media is limited” (van Dijk 2005: 218). 2.1 Etiquette: Etiquette is defined by experts from the Institute for Propaganda Analysis as "the method, whereby an idea that was labeled in a bad way, in order to make the receiver to reject, to condemn the idea without giving any attention to any arguments which support" (Lee, 1937). By using this method, the distraction seeks from a sensitive issue to a point that throws discredit on people who support the ideas of that sensitive issue. A very good example is the usage of the word “terrorist” when we talk about “someone who fights for liberty”. _________________________________________________________________________________3 www.artciencia.com ISSN 1646-3463 Propaganda: Theoretical Analysis on “Miral” Movie Mara Mihaela Panaite Name Calling: Terrorist, Terrorism The concept of terrorism is frequently used nowadays by many people. Searching upon the origin of this term, we notice that this is a French word, which referred specifically to state terrorism as practiced by the French government during the 1793–1794 Reign of terror. Through years the meaning of this word has changed. “Terrorism is a distinct form of political modern action intended to threaten the ability of one state to ensure the security of its members.” (Townshend, 2002: 5). Laquer point out that “in the case of terrorism the subjects base on fact that they are not known and identifiable"(Laqueur, 1987: 146). We observe in film the same situation, concerning Fatma, Jamal’s’ sister. She was convicted for terrorism because she placed a bomb in the cinema. When she did this thing, she based on the fact she’s a women, and nobody will suspect her of brewing a real attack. But her attempt failed, the bomb did not explode. She received two life sentences and another one because she hasn’t stood up in front of the judge. She spent ten years in prison. After that she was banished out of country, without the right to ever return. Uri Avnery, co-founder of Gush Shalom peace group, qualified Israeli government's strategy of targeting terrorist infrastructure as nonsense: "terrorist infrastructure exists in the hearts of millions of Palestinians” (Townshend, 2002: 121). Thus we understand why Lisa's father is convinced that all Palestinians are terrorists. Scholar consider that any “act of violence or threat of violence against a person or group of persons; which are not engaged in a military role (paramilitary); in order to manipulate the population or government policy satisfy the definition of terrorist act “(Arădăvoaice, Naghi, 2002: 66 ). It is noted here, the car explosion near an Israeli settlement, intentionally caused by Hani, Miral’s friend, member of Intifada. This is therefore ranked as an act of terrorism. Incidentally, Miral is also accused of being part of a terrorist organization, because she was seen in the presence of Hani. 2.2 Testimony Miral movie is inspired by the novel with the same name written by Rula Jebrel and presents Miral Sahin testimony regarding the political situation in the Arab world, namely the Israeli- Palestinian conflict and how the course of events changed her life. Film ends with the memorable phrase: “This film is dedicated to both sides who still believe peace is possible” In order to understand the life of the protagonist the movie presents three life stories of some Palestinian women who have influenced Miral’s life.