Innovation

Leading through innovation: Ruby

Whether it concerns the extension of our wrote: “Nestlé may have struck gold with the dairy-free chocolate product portfolio, tapping release of a new type of KITKAT™ made into the growing customer demand for this using special ‘ruby’ cacao beans.” type of specialty chocolate, or our exciting Meanwhile, further applications for ruby -reduced solutions, we are constantly chocolate are hitting the market, allowing bringing to market cutting-edge innovations. chefs and artisans across the globe to play A great example of our innovation capability with the unique taste and the special color. was last year’s launch of the fourth type of These new applications include our global chocolate, ruby. Gourmet brand Callebaut launching RB1 in After taking more than ten years to develop Hong Kong, Australia and Belgium. With its ruby chocolate, it took barely six months after all-round fluidity, RB1 is perfect for a wide the formal launch in September 2017 for the range of applications ranging from confection- fourth type of chocolate to conquer the world. ery moulding and enrobing to pastry mousses The ruby bean is unique because the fresh and much more. In addition, Carma, our Swiss berry-fruitiness and color precursors are Gourmet brand, has launched Ruby Rubina, naturally present. The bean has a specific set a ruby product that inspires the creativity of of attributes, which managed chefs, artisans and bakers to delight their to unlock through an innovative process that customers. took many years to develop. Our innovations are enticing chocolate Nestlé Japan launched KITKAT™ Sub- lovers around the world, and the sky is lime Ruby in January 2018 as the first the limit. consumer product application. The interest in the new was beating all expecta- tions, and the success was overwhelming. Forbes, the renowned US business magazine,

 Barry Callebaut Short Report / Ruby Rubina launched by our Swiss Gourmet brand ­Carma