America's Most Authoritative Guide to the Latest Guns, Ammo
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AMERICA’s mosT AUTHORITATIVE GUIDE TO THE LATEST GUNS, AMMO & SHOOTING GEAR FOR MORE THAN 70 YEARS. Print advertising | page 3 Online advertising | page 6 Video advertising | page 8 Use the F+W Outdoors Group to your advantage F+W OUTDOORS GROUP | WWW.GUNDIGEST.COM | 2016 MEDIA KIT Your advertising message will reach & impact America’s top gun owner in Gun Digest When you place your advertising message in Gun Digest, your message will reach an audience of gun owners and shooting enthusiasts that person-for-person spends more on guns, ammo and gear than any other gun-focused publication. Your message is delivered to the most lucrative audience of gun buyers that have the discretionary income to purchase products like those you sell right away. The Gun Digest reader*: 41.8 average number of firearms owned $117,940 average household income average amount spent on guns, ammo & gear yearly Whether it is a $4,430 rifle, handgun, shotgun, airgun or muzzleloader Our print circulation is focused on top gun owners that are looking to that’s cutting edge, col- buy. This targeted circulation is affordable for any marketing budget lectible or historic, if has because its focus is on the most lucrative consumers of guns, ammo and to do with shooting, it gear. You don’t pay for a lot of readers that can only dream about owning can be found your products. This is why you get a better return on your advertising in Gun Digest. when you invest your marketing dollars in Gun Digest. By placing your advertising message in Gun Digest, you’ll reach and influence America’s most active gun buying audience . * Publisher readership survey REVIEW // HANDGUNS RIFLES // REVIEW GEAR // SHOOTING RIFLES // REVIEW Mark Gwinn Jr. recognized the value of flexibility in a firearm GO PRONE IN COMFORT and focused on more adaptability for the AR-15/M16 platform. The lowdown on three rifle cases that convert into shooting mats BY JAMES CARD BY DICK JONES BLACKHAWK! LONG SLUMBERJACK SLINGIN’ GUN PACK MAT RIFLE HAULER MAT This can be converted into a rifle case, This mat/case is the lightweight, a rifle-holding backpack, a drag bag fully padded contender of the and a shooting mat. With the backpack bunch. The design is simple and feature, this one is a standout for lacking of frills other than a shooters who intend to hike into pocket for small items and dual rugged country and will need a mat for carry handles. The buckles can be prone shooting once they get there. loosened or cinched down so just Think varmint hunters and about any rifle can be fitted inside. big-game hunters in the The rifle is secured on one end by high country. It can also slipping the butt into an interior BRICKSGuncrafter Industries’ new Model 5 be used as a rifle scabbard pocket and secured on the other RUGER AR-556 for traveling on horseback. end by a fold-over flap. This is an is the perfect fit for self defense— The concealable backpack excellent choice for a shooter who it hits like a ton of bricks and rides harness straps and belt are only occassionally shoots from a comfortably at your side, all day long. tucked away when the pack is being prone position but also wants a used as a case or shooting mat. It fits simple and rugged rifle case. It BY ERIC CONN rifles up to 50 inches long and it is comes in Kryptek’s Highlander PHOTOS BY ALEX LANDEEN made with 1,000-denier nylon, closed- camo. It measures 58 inches long cell foam padding and HawkTex, a and 27 inches wide when open. grippy material that creates friction. It ($85, slumberjack.com) MGI HYRDRA comes in black desert tan or olive drab. The MGI ($250, blackhawk.com) CALIBER: 7.62x39 as tested, also 5.56 Nato, 9mm, .300 Blackout, .450 Thumper Hydra Modular and 5.45 x 39 ACTION TYPE: Semi-auto, direct impingement as The American icon rolls out a quality AR for the tested, also available in piston- SHOOTING TIP operated .223 or blowback 9mm budget-conscious shooter. // BY ROBB MANNING he defining feature that’s made the AR-15 the 15 receiver can be adapted Once the barrel locking arms are rotated out, the barrel simply slides SHOOTING TIP Notice how this shooter has his left most popular rifle platform in history is versatility. to a plethora of calibers from .22 out. Aligning the gas tube for reassembly was easy. Author Photo RECEIVER: Two-piece modular lower, foot sticking up. You want to keep T rimfire to .50 caliber. switch barrel upper Keep the rifle mounted firm against your feet pressed flat against the ARs have the ability to do almost anything. They don’t know if it was intentional, but Ruger’s timing was impeccable. the shoulder during reloading. Also Of course, some of the calibers tively imagined what kind of weapon would best enable him BARREL: 16 in. as tested ground to gain as much stability as keep your ammo, shooting journal are viable hunting rifles, they have the capability of winning the AR will handle require differ- and his team to complete their mission and to get to a landing In 2009 during the height of the AR boom, Ruger released the SR- possible (like the shooter on the left). MAGAZINE: 30-round AK and other equipment within easy precision matches like the National Rifle Championship and ent magazines and some of those zone for extraction. He recognized the value of flexibility in a 556, a gas piston-operated AR. People were buying ARs at any price, Practice flexing your ankles as far as reach to limit the amount of move- you can without discomfort. they’re the gun of choice for fast run-and-gun shooting like magazines can get pretty expensive firearm and focused on more adaptability for the AR-15/M-16 TRIGGER: Standard AR-15 which was good, because the SR-556 commands a $2,000 price ment that will slow you down as you hile it might sound like a contradiction, Gun- because of low production levels. platform. After getting out of the service, he designed the .50 dope the rifle. Designated Marksman and 3-Gun competition. Of course, SIGHTS: Flattop receiver and AR-15 tag — pretty typical for a piston AR. Sales have cooled off a bit, and crafter Industries has proven there is such a Enter the MGI Marck 15 Hydra. Caliber Quick Change Barrel for Fabrique National as well as front as tested they’re also wonderful as utility and defensive firearms. by cooled off, I mean ARs are being sold by the half-truckload, as com- thing as a .50-caliber handgun that’s shoot- The Hydra is the brainchild of large capacity magazines for the AR-15 and Mini-14. His most I Mack Gwinn Jr. His appreciation recent project is the Hydra Carbine modular lower receiver. STOCK: Six-position adjustable pared to the whole truckload, and consumers are looking for well-priced able and well suited for everyday carry. The What makes the AR platform so planet. That level of adaptability for weapons began when he was The Hydra lower receiver is a two-piece modular unit instead WEIGHT: 7.2 lbs. as tested ARs. To fill that need, Ruger has just released the AR-556, with an MSRP The top flap folds over the company’s new Model 5, which is built around adaptable is the ability to pull two has created a whole generation of a young Vietnam-era soldier in of the standard one-piece AR lower. The front interchangeable exterior of the case and is OVERALL LENGTH: 35¾ in. with stock extended of $750. The estimated retail price will be somewhere in the $600-$650 secured by a buckle that Wa 1911 officer-size frame and founder Alex Zimmerman’s cus- pins and change it from a 9mm “ARphiles” who own multiple rifles the U.S. Army Special Forces recon magazine well allows the use of low-priced and commonly Removable pouches can be cinches the case tight. range. In keeping with the spirit of the Ruger American Rifle, this is a real arranged where you want tom-engineered .50 GI cartridge, defies the common notion that carbine to a long-range rifle in less and upper units with a boatload of team. Frequently inserted by heli- available AK magazines instead of AR magazines designed to ACCESSORIES: 1 magazine than a minute. You only need to accessories. With 86 pages of acces- copter behind enemy lines where handle the 7.62x39 round. bargain — you’re getting a lot of performance for a fair price. them on the velcro strip. SRP: $1,299 the .50 caliber has no place in the everyday carry world. own one receiver to have the capa- sories in the Brownell Catalog de- he and his men faced opposition of While Rock River makes an AR designed to use the AK maga- bility to do almost anything except voted to the AR-15, it is the Barbie platoon, company and even regi- zine, that receiver will only handle the AK magazine. By creat- WEBSITE: mgi-military.com maybe take the largest game on the doll of firearms. The standard AR- mental strength, Gwinn construc- ing a modular lower receiver, the Hydra not only works with AUTHOR PHOTO 26 | GunDigest the magazine SEPTEMBER 2015 gundigest.com gundigest.com SEPTEMBER 2015 GunDigest the magazine | 27 40 | GunDigest the magazine MARCH 2015 gundigest.com gundigest.com MARCH 2015 GunDigest the magazine | 41 38 | GunDigest the magazine JANUARY 22, 2015 gundigest.com gundigest.com JANUARY 22, 2015 GunDigest the magazine | 39 58 | GunDigest the magazine JANUARY 1, 2015 gundigest.com gundigest.com JANUARY 1, 2015 GunDigest the magazine | 59 F+W OUTDOORS GROUP | WWW.GUNDIGEST.COM | 2016 MEDIA KIT 2 18 Issues in 2016 to February | Predator Hunting Guns Concealed Carry | CC Guns, Ammo & Gear Reach Top Shooters + On Sale: 02.02.2016 | Ad Close: 12.28.2016 + On Sale: 07.19.2016 | Ad Close: 06.13.2016 Spring Quarterly Report | Rimfires & Air Guns August | Optics & Lasers 12 Monthly Issues • Auction & Show Guide + On Sale: 08.09.2016 | Ad Close: 07.01.2016 Every issue of Gun Digest features reviews of the latest handguns, shot- + On Sale: 02.23.2016 | Ad Close: 01.18.2016 guns and rifles, as well as coverage of the gear and accessories nec- Fall Quarterly Report | Shooting Skills essary to safe, fun shooting such as ammunition, optics, hand-loading, March | Home Defense • Auction & Show Guide tactical equipment and more.