2021 Branded Content Package 1
MTR In-train TV 2021 Early Bird Booking Scheme Core Business of Hong Kong Cable News Express Limited www.hkcne.com
HKCNE has been the Exclusive Commercial Airtime Sales Distributor and Content Provider of MTR In-train TV since 2005.
HKCNE delivers best-in-class news and infotainment contents to millions of passengers who ride on MTR trains everyday, produced by i-CABLE on MTR In-train TV covering East Rail Line, West Rail Line, Tuen Ma Line Phase 1, South Island Line and Kwun Tong Line*.
*Including trains running on Kwun Tong Line equipped with LCD screens only. 2
MTR In-train TV 2021 Early Bird Booking Scheme MTR In-train TV Network
3
MTR In-train TV 2021 Early Bird Booking Scheme MTR In-train TV - No. 1 Choice of Outdoor Promotions
MTR is NO.1 Public Transport in HK Average Weekday Patronage 5,610,000(1)
MTR In-train TV Network^
covers 56 MTR 5 Over 5,800 Stations Rail Lines No. of Monitors
Source: 1: 2019 Annual Report, MTR Corporation ^MTR In-train TV Network includes East Rail, West Rail, Tuen Ma Line Phase 1, Kwun Tong & South Island Lines 4
MTR In-train TV 2021 Early Bird Booking Scheme MTR In-train TV Services Network
• East Rail Line 東鐵綫 Coming Up 將來 • West Rail Line 西鐵綫 • Tuen Ma Line Phase 1 屯馬綫一期 • Kwun Tong Line 觀塘綫 • Island Line 港島綫 • South Island Line南港島綫 • Tsuen Wan Line 荃灣綫 •Tseung Kwan O Line 將軍澳綫 CURRENT •Shatin to Central Link 沙中綫 現行網絡
^ Tuen Ma Line (Wu Kai Sha – Tuen Mun) will launch in 2021 ^ North-South Corridor of Shatin Central Link (SCL) will launch in 2022 5 Source: MTR-ShatintoCentralLink.hk MTR In-train TV 2021 Early Bird Booking Scheme Tuen Ma Line 24-inch TV Screens
6
MTR In-train TV 2021 Early Bird Booking Scheme 2021 Branded Content Package In-train TV Network (A) & (B) Display Period Jan – Dec 2021 (7 days) 24 spots [Content+ BBID (5-sec) + i-Banner] Daily Frequency (display in 45-min interval during 0600-2400) Total No. of Spots 168 Production Content + BBID + i-Banner production (included one Cantonese VO Talent)
Special Offer (gross) 180-sec 150-sec 120-sec 90-sec 60-sec (Committed) $176,000 $154,000 $132,000 $110,000 $88,000 (Non-Committed) $220,000 $192,500 $165,000 $137,500 $110,000 Remarks: 1. The package is valid from Jan 1 to Dec 31, 2020 8 2. Professional production with separated quotation on demand 3.The above is media cost only MTR In-train TV 2021 Early Bird Booking Scheme MTR In-train TV 2021 Early Bird Booking Scheme