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Far West Equipment Dealers Association 2020 Research Park Drive, Suite 160 Davis, CA 95618

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Far West Equipment Dealers Association 2020 Research Park Drive, Suite 160 Davis, CA 95618 6 Thriving economy boosts small equipment sales FARWESTEALER 10 Right-to-Repair 15 Drive Repeat BusinessD May | June 2019 EPA ramps up enforcement of Learn to manage, track and improve emissions standards customer retention IMPLEMENTS 15 Implements For the Care and Maintenance of Vineyards VVineine TrimmersTrimmers LLeafeaf RRemoversemovers PPreprunersrepruners Available in half row, one row, Available in single or double Cuts the long canes and two complete rows defoliation heads, in row or over small eough that they fall through the wire Features the row mountings for easy clean-up stainless steel Featuring 3-pt. air compressor Featuring unique blades that with low pressure magnetic sensors for never need air that shatters opening and closing sharpening the leaves the cutting heads VVenturienturi AAirir 33-Pt-Pt HHitchitch MModelsodels TTrailerrailer MMountedounted VVenturienturi AAirir TTrailerrailer WWrap-Aroundrap-Around BBoomoom More uniform spray particles with Spray twice the acreage per day Less fog sized droplets Entire chemical 3-Point hitch - 75, plant run-off 100, and 150 gallon evenly means models covered better spray Distribution heads with spray utilization and savings available to match a Trailer - 300 Trailer - 300 and 500 gallon variety of foliage pro les gallon 33-Point-Point CCompostompost SSpreaderspreaders 33-Point-Point HHitchitch SSulfurulfur DDustersusters VVineyardineyard IIncorporatorsncorporators Spreads wide range of The organic way to Year round implement for vineyard materials such as: control mildew oor maintenance The Incorporator tills, compost, peat, lime, Hopper capacities of gypsum, etc. buries weeds and 300 and 400 pounds other small material For tractors up to Mechanical for decomposition 150 H.P. agitation for even Available in tilling Capacity - 35.3 cubic feet ow widths of 63" and 73" FFlaillail MMowersowers / SShreddershredders RRotaryotary TTIllersIllers SSoiloil CConditionersonditioners Fine shreds grasses, Tilling produces One pass implement breaks up clods weeds, and brush loose textured and creates a ne soil that holds SFG Series, level surface (53" to 82") moisture and Widths reduces erosion available with available N Series available in widths of double Y blades or from 4' to 8' to 51", 61", 71", and 81" for tractors up t all popular vineyard rows hammer knives to 70 H.P. AAirir BBlastlast SSprayersprayers IIn-Rown-Row CCultivatorsultivators DDoubleouble SSpinnerpinner SSpreaderspreaders Ideal for small Four different attachments - blade, Accurate broadcast spreading to medium power disc, back ll disc, attachment sized vineyards available for Tank capacities and rotary hoe 2 row band of 50, 100, and Sensor rod for 150 gallon automatic spreading For tractors 20 to implement Large 2200 lb. 50 horsepower retraction capacity hopper with Cat. 2 hitch 13477 Benson Ave. ● Chino, CA 91710 ● Ph: 800.833.3023 ● www.gearmore.com Far West Ad 2 May | June 2019 FARWEST full page 7.5"x10" DEALER FARWESTDEALER 6 2019 Shapes up well for small equipment Economic prosperity, new home buying boosts market for small tractor sales ONTENTS across the West. C 5 Message from the Chair 6 Small Equipment Sales 8 Ask FWEDA's Board 10 Right-to-Repair 8 15 Boost Customer Retention Talent acquistion challenges dealerships 18 Member Mileposts NEW FEATURE: FWEDA board members weigh in on issues dealers grapple with in their businesses and how it shapes their decisionmaking. 20 Industry News 23 Workforce 24 Politics & Policy 26 After Market Sales Force 26 30 HR Update Incentives – Engendering Engagement Design incentive programs that engage and retain your best employees. May | June 2019 FARWEST DEALER 3 agmag.com Access the magazine anywhere - anytime! Digital Magazine with ALL the up to date features: VIEW THE CURRENT ISSUE - PLUS - Access Archived Issues BUSINESS ADVERTISING INFO OVER 30,000 MAGAZINES - Find Advertisers DISTRIBUTED MONTHLY. - Hyperlink to Advertiser Website, Emails - We put the magazine and Phone Numbers into the hands of California farmers, - Media Kit ranchers dairymen and CLASSIFIED ADVERTISING INFO ag businesses. - Place Ads Online PLACED FOR FREE PICKUP ALL THIS AND MORE! AT OVER 1400 LOCATIONS. - Deadline Dates - Contact Us - We distribute the magazine throughout - Category Search - About Us the state of California for - Share - Special Issues FREE pick up. We also - Print - Promotions have a 1st class mailed - Subscribe - Testimonials subscription. Bringing Buyers, Sellers and 559 685-9628 Ag Businesses Together Since 1996 800 260-9949 agmag.com 4 May | June 2019 FARWEST DEALER Help us help you build greater success quipment dealers share The legislator who sponsored the Right- Ecommon ground on two critical to-Repair bill in Wyoming experienced that issues: recruiting and retaining message firsthand — our customers CHOOSE quality talent, and the threat of to have their equipment repaired in our Right-to-Repair legislation from service departments because they value the an underground movement that relationships we build and the expertise we undermines our industry. provide. Far West Equipment Dealers Professionalism matters. It’s why we’re ERIC MASON Association recognizes these members of this association. We recognize Board Chair issues weigh heavy on the minds the importance of aligning our objectives of our members. And that’s why with like-minded individuals who share our FWEDA works to support your business in values and want to advance the equipment overcoming the challenges they present. industry with competent, skilled and qualified employees that set us apart from the Advocacy is our top priority as we push competition. We invest considerable resources back against efforts that mislead the public, in our teams and their technical proficiency negatively impact the environment and risk because successful dealerships know referrals the safety of our communities. are gold. Chair Recently, we launched FW Coaches, a training I encourage you to be industry ambassadors. and education consortium of industry experts Embrace FWEDA’s mission of protecting and ready to coach your teams and complement promoting dealer interests. Help us help you the resources you already provide. and all dealers to raise the bar and be even FW Coaches differs not just in its approach to more successful. raising the bar for employee skills, but also by inspiring employees to advance a company culture that effectively conveys an important From the From message to our customers. FWEDA Past Chairman DIRECTORS Brian Potter FWEDA STaff 2020 Research Park Keith Greenwood Quality Machinery OffICERS Drive, Suite 160 Stotz Equipment Russell Ball Center President & CEO Davis, CA 95618 AND DIRECTORS 21st Century Joani Woelfel Bluffdale, UT 84065 Tulare, CA 93274 Phone: 800.576.8850 (385) 351-3206 Equipment (559) 686-1579 Chairman Administrative Email: [email protected] Eric Mason Fort Morgan, CO 80701 President/CEO (970) 867-9434 Brent Scott Manager www.fweda.com Mason Machinery, Inc. Joani Woelfel M & S Equipment, Inc. Shunda Justin Aurora, UT 84620 Nathan Green FARWEST Dealer (707) 678-8859 Coolidge, AZ 85228 Marketing & (435) 529-7445 Belkorp Ag, LLC (520) 723-4181 Vol 29 | Issue 03 EDA Director Modesto, CA 95358 Publications Vice Chairman Tom Rosztoczy Jason Peacock Cover photo: Kubota Bill Garton (209) 538-3831 Stotz Equipment Tractor in Field Garton Tractor, Inc. Avondale, AZ 85392 Mike Meth Turlock, CA 95381 (623) 936-7131 4Rivers Equipment (209) 632-3931 Greeley, CO (970) 356-3666 May | June 2019 FARWEST DEALER 5 Thriving economy boosts small equipment sales TRACTORS SOLD – AEM A rise in single-family home sales and disposable income translates into increased spending on non-auto durable • For John Deere, residential property owners purchase between goods and employment in landscaping services, driving small 50-55 percent of these tractors equipment sales. • Deere shows about 15 percent of sales going to commercial “The U.S. spring home buying season is shaping up as the best businesses in years … About 40 percent of the year’s sales take place from Regarding changes among customer segments, there is little March through June.” the Wall Street Journal reported April 1. variation year to year, with only a couple of point changes each Equipment dealerships are adapting to consumer demand: year, but no major trending up or down by any one segment, says Jason Tucker, Western Regional Sales Manager for John • Nationwide: the 2WD Tractors under 30 engine HP Industry Deere, who provided the statistics referenced here. sales have seen double digit percentage increases every year since 2011 He observed customers do a tremendous amount of research online for these products. “Online shopping and understanding • Of the customers who have FSA Acreage information, what is available and meets needs is key to serving this segment,” producers with 20 to 320 acres acquire about 50 percent of Tucker said. these tractors SMALL EQUIPMENT SALES Continued on page 7 "I love being a part of Far West. I love what they're doing for the dealers and I think that we need to keep up and get more of the younger generation to start grabbing ahold of the networking and why you do this kind of thing." – Chanse McGuire VP Basic Software Systems EXPERIENCE THE BENEFITS OF MEMBERSHIP Russ Ball, Bill Garton and Chanse McGuire at the 2018 FWEDA Convention INCENTIVE PROGRAMS MEMBER DIRECTORY Exciting new programs and opportunities to reach FWEDA Receive membership access to our exclusive online Member members.
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