Event Recap: 2013 SocialICE

General Information:

Description: SocialICE – Rochester Minnesota’s Ice Bar – is a three-day celebration on the Peace Plaza where people of all ages gather to connect and socialize in a completely iced out lounge. Seating arrangements, table tops, luges, glasses, games, sculptures and bars are all designed and crafted out of ice. Live music performances take place in the skyway each night, and live ice demonstrations create an opportunity for event attendees to experience an artistic event through various activities. 2013 marks the fifth anniversary of SocialICE.

# of attendees from night to night and total (per Grid Count) Thursday = 2,000 Event Dates: Friday = 7,500 Feb. 7-9th, 2013 Saturday = 7,500 TOTAL = 17,000 Time: 4-10pm NOTE: This number does not include the estimated thousands of people who came to view the ice sculptures during the day when the event was not in session.

Number of Bar Investors Seven uniquely themed 12-ft. bars (The Kahler, Sontes, Victoria’s, Dooleys, Kathy’s Pub, The D.E.N., and The Loop) General Information:

Number of Ice Sculpture Participating Businesses Special Service District businesses have the opportunity to purchase an ice sculpture to be displayed on the Peace Plaza or in front of their businesses during the SocialICE dates. This opportunity is a unique way to advertise their businesses and add to the overall ambiance of the event. In 2013, businesses enjoyed more than 17,000 impressions at a cost of $175 per ice sculpture.

Marketing Information:

Cumulus Radio Partnership: (Event Advertising = $11,244 value)

- Community Calendar on all Cumulus radio stations; KROC-AM, KROC-FM, KWWK-FM, KYBA-FM, KDZZ-FM, KOLM-AM; a minimun of 2 times per day; 1/14/13-2/9/13 - KROC-FM; 1/28/13-2/9/13; 6 commercials per day; 78 total commercials - KYBA-FM; 1/28/13-2/9/13; 6 commercials per day; 78 total commercials

Advertising: * 1 Full Page Color Ad - Shop Rochester * Ad - Rochester Southwest Magazine * Ad - Rochester Magazine * Interview Laser 101.7 * Interview KTTC - News Center @ Noon * Post-Bulletin Digital Ad * 26 Community Calendars *Logo * Winterfest marketing tools Marketing Information:

Cruising Through SocialICE - Youtube Videos www.youtube.com/user/DowntownRochesterMN?feature=guide Total # of Views = 5,528

3,127

2,803

1/28/13 2/18/13 *Poster

Photo Contest

Total # of Photos =131 Media Coverage:

Ne w York

Boca Raton/ West Palm Beach, FL

Other Downtown Events:

Examples of how other downtown stakeholders used this event to attract foot traffic to their establishments: Hanny's – Pop-Up Art in window display; open house party on Saturday University Square/Chesters – Tiki Bar indoors with live music Tap House – Heated Tent on rooftop bar The D.E.N. – New Orleans Buffet and Photo Booth Kahler - VIP reception on Mezzanine level City Café/Newts – Outdoor Party on patio with burgers for $5 Dooley’s - ice bar in outdoor dining patio The Loop – Live DJ mixing for SocialICE After-Party