Event Recap: 2013 Socialice

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Event Recap:

2013 SocialICE

General Information:

Description: SocialICE – Rochester Minnesota’s Ice Bar – is a three-day celebration on the Peace Plaza where people of all ages gather to connect and socialize in a completely iced out lounge. Seating arrangements, table tops, luges, glasses, games, sculptures and bars are all designed and craﬅed out of ice. Live music performances take place in the skyway each night, and live ice demonstrations create an opportunity for event attendees to experience an artistic event through various activities. 2013 marks the ﬁﬅh anniversary of SocialICE.

# of attendees from night to night and total (per Grid Count)

ursday = 2,000 Friday = 7,500

Event Dates:
Feb. 7-9th, 2013

Saturday = 7,500 TOTAL = 17,000

Time: 4-10pm

NOTE: is number does not include the estimated thousands of people who came to view the ice sculptures during the day when the event was not in session.

Number of Bar Investors

Seven uniquely themed 12-ﬅ. bars (e Kahler, Sontes, Victoria’s, Dooleys, Kathy’s Pub, e
D.E.N., and e Loop)

General Information:

Number of Ice Sculpture Participating Businesses

Special Service District businesses have the opportunity to purchase an ice sculpture to be displayed on the Peace Plaza or in front of their businesses during the SocialICE dates. is opportunity is a unique way to advertise their businesses and add to the overall ambiance of the event. In 2013, businesses enjoyed more than 17,000 impressions at a cost of $175 per ice sculpture.

Marketing Information:

Cumulus Radio Partnership:

(Event Advertising = $11,244 value)
- Community Calendar on all Cumulus radio stations; KROC-AM, KROC-FM, KWWK-FM, KYBA-FM,
KDZZ-FM, KOLM-AM; a minimun of 2 times per day; 1/14/13-2/9/13

- KROC-FM; 1/28/13-2/9/13; 6 commercials per day; 78 total commercials - KYBA-FM; 1/28/13-2/9/13; 6 commercials per day; 78 total commercials

Advertising:

* 1 Full Page Color Ad - Shop Rochester
* Ad - Rochester Southwest Magazine
* Ad - Rochester Magazine
* Interview Laser 101.7
* Interview KTTC - News Center @ Noon
* Post-Bulletin Digital Ad
* 26 Community Calendars * Winterfest marketing tools

*Logo

Marketing Information:

Cruising rough SocialICE - Youtube Videos

www.youtube.com/user/DowntownRochesterMN?feature=guide

Total # of Views = 5,528

3,127
2,803

1/28/13
2/18/13

*Poster

Photo Contest

Total # of Photos

=131

Media Coverage:

New York Boca Raton/ West Palm Beach, FL

Other Downtown Events:

Examples of how other downtown stakeholders used this event to attract foot traﬃc to their establishments:

Hanny's – Pop-Up Art in window display; open house party on Saturday
University Square/Chesters – Tiki Bar indoors with live music
Tap House – Heated Tent on rooﬅop bar
e D.E.N. – New Orleans Buﬀet and Photo Booth
Kahler - VIP reception on Mezzanine level
City Café/Newts – Outdoor Party on patio with burgers for $5
Dooley’s - ice bar in outdoor dining patio
e Loop – Live DJ mixing for SocialICE Aﬅer-Party

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frequency callsign city format identification slogan latitude longitude last change in listing kHz d m s d m s (yy-mmm) 530 CIAO BRAMPTON ON ETHNIC AM 530 N43 35 20 W079 52 54 09-Feb 540 CBKO COAL HARBOUR BC VARIETY CBC RADIO ONE N50 36 4 W127 34 23 09-May 540 CBXQ # UCLUELET BC VARIETY CBC RADIO ONE N48 56 44 W125 33 7 16-Oct 540 CBYW WELLS BC VARIETY CBC RADIO ONE N53 6 25 W121 32 46 09-May 540 CBT GRAND FALLS NL VARIETY CBC RADIO ONE N48 57 3 W055 37 34 00-Jul 540 CBMM # SENNETERRE QC VARIETY CBC RADIO ONE N48 22 42 W077 13 28 18-Feb 540 CBK REGINA SK VARIETY CBC RADIO ONE N51 40 48 W105 26 49 00-Jul 540 WASG DAPHNE AL BLK GSPL/RELIGION N30 44 44 W088 5 40 17-Sep 540 KRXA CARMEL VALLEY CA SPANISH RELIGION EL SEMBRADOR RADIO N36 39 36 W121 32 29 14-Aug 540 KVIP REDDING CA RELIGION SRN VERY INSPIRING N40 37 25 W122 16 49 09-Dec 540 WFLF PINE HILLS FL TALK FOX NEWSRADIO 93.1 N28 22 52 W081 47 31 18-Oct 540 WDAK COLUMBUS GA NEWS/TALK FOX NEWSRADIO 540 N32 25 58 W084 57 2 13-Dec 540 KWMT FORT DODGE IA C&W FOX TRUE COUNTRY N42 29 45 W094 12 27 13-Dec 540 KMLB MONROE LA NEWS/TALK/SPORTS ABC NEWSTALK 105.7&540 N32 32 36 W092 10 45 19-Jan 540 WGOP POCOMOKE CITY MD EZL/OLDIES N38 3 11 W075 34 11 18-Oct 540 WXYG SAUK RAPIDS MN CLASSIC ROCK THE GOAT N45 36 18 W094 8 21 17-May 540 KNMX LAS VEGAS NM SPANISH VARIETY NBC K NEW MEXICO N35 34 25 W105 10 17 13-Nov 540 WBWD ISLIP NY SOUTH ASIAN BOLLY 540 N40 45 4 W073 12 52 18-Dec 540 WRGC SYLVA NC VARIETY NBC THE RIVER N35 23 35 W083 11 38 18-Jun 540 WETC # WENDELL-ZEBULON NC RELIGION EWTN DEVINE MERCY R.
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