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HERE COME THE TELCOS Telephone's onslaught on the TV business continued last week, with Ameritech saying it would open up its local - exchange business to competition in return for entry into long distance and cable. Last week, Cox and Southwestern Bell were reportedly in talks over a partnership to buy and build cable systems in Great Britain. /6

Queen -of- daytime Oprah Winfrey and king-of-pop Michael Jackson may have smashed some records for ABC, but CBS, led by Queen, is poised to take the February sweeps. / 7

DECLINE OF THE INDEPENDENT INDIE Worn down by tough times, small independent TV stations, especially in middle to small markets, are out to join 'em instead of beating them- through local marketing agree- On the Cover ments, joint sales, time leasing and outright buyouts. /11 Lucie Salhany, chairman of Fox Broad- GOING ONCE .. casting and subject of Spectrum auctions are coming for all commercial spectrum our first editorial users- including broadcasters -if the Clinton administration cover. Interview p.18. has its way. Immediately after the President's economic package was released two weeks ago, vague wording of the Photo: plan left some in doubt about the administration's intentions. David Butow/Black Star No longer. User fees may be close behind. / 12

For the second time in a month, NBC News has apologized for using rigged footage in a news report. / 72

BUILD YOUR OWN CABLE SYSTEM Do you spend most of your TV time with the Nashville Network and wonder why you're paying for MTV? Then Cablevision may soon have the system for you-if you live in the New York metro area. The MSO last week announced completion of phase I of a fiber system that by 1996 will offer movies on demand and other high -tech services for 1.1 million subs. Meanwhile, the flap over Cablevision plans to drop some TV stations from its systems heated up on two fronts. / 14, 71

TELEVISION WITHOUT ABC, CBS OR NBC But with a Warner Bros. Network or a Paramount? Fox's Lucie Salhany warns of a world in which stations, having spurned their networks in favor of first -run syndication, find themselves dealing directly with studios for all their product. Plus her views on subjects from Rupert Murdoch to 500 -channel TV. COVER STORY /18

A &E'S ARTFUL CLIMB They may be harder and harder to find on Big Three TV, but drama, documentaries and the performing arts are the head- liners pulling record audiences to the Arts 8e Entertainment Network. CEO Nick Davatzes hopes A8eE's accelerating invest- Fire knocks N.Y. stations off air /72 ment in programing will propel that number higher. /24 "Broadcasters, threatened by the growth of local cable, are spending their time and energies fighting off the midget when the giant can be built. " - J. Walter Thompson's Jean Pool / 51 4 Fast Track Mar 1 Broadcasting & Cable Ad /Marketing 49 Editorials 74 Programing 18 Bicoastal 26 Fates & Fortunes 68 Radio 36 Business 39 Fifth Estater 67 Ratings Week 35 Changing Hands 40 For the Record 62 Technology 54 Closed Circuit 71 In Brief 72 Top of the Week 6 Datebook 61 Monday Memo 66 Washington 44 MARCH 1, 1993

CNBC IN SEARCH OF AN IMAGE CNBC will launch the first of quarterly "theme weeks" next Monday, part of cable network's continuing effort to attract viewer attention and define itself to advertisers. One adman calls hybrid format "neither fish nor fowl." / 30

Hubbard has first DBS programers in sights. CLOSED CIRCUIT / 71

The Big Three broadcast networks posted 7% revenue growth in 1992, despite scant gains in the fourth Letterman's really big show will stay in N.Y. as quarter. Prime time revenues fell 7 %. l 52 CBS pays $4 million for Ed Sullivan Theatre / 32 COUNTRY'S NEW FRONTIER The growth of duopoly and LMA strategies has pitted radio station owners -notably country station owners-against themselves in their own markets. The beneficiaries: new niche formats like "Rebel Country" and "Young Country." Gerry McCracken, music director for three Entercom country stations in Pittsburgh, sums up the internecine warfare thus: "Somebody is going to eat our young. It might as well be us." /36

ABC launches Day One,' prime time's newest newsmagazine, next Sunday, March 7. l 26 INFINITY'S THE LIMIT The 24 -hour radio format that can win a market hasn't been invented yet, says Infinity's Mel Karmazin, so now that he's running a network -Unistar -he's going to give it a try. Other plans include syndicating Infinity's stable of high -profile talkers and enlisting its DJ's for 24 -hour music formats. / 37

Spanish -language radio group owner Tichenor Media System added its second AM and FM in San Antonio with the purchase of KONJ(AM) -KXTN(FM) for $11 million. CHANGING HANDS / 40

INDECENCY RULES UNDER FIRE Talking dirty, particularly on radio, was under fire last week in the courts and at the FCC. Among the attacks: an appeals court granted a request to stay the FCC's new midnight -6 a.m. safe harbor for indecent programing, and a group led by ACT filed a complaint to hob- ble FCC enforcment. /44

The judicial battle over must carry and retransmission consent begins Thursday, March 4, when lawyers for five cable plaintiffs present arguments in U.S. District Court in Washington. /45

GUESS WHO'S COMING TO DINNER Rep firm Katz may be courting cable-it has a minority stake in Cable Media Corp. -but it's keeping its ardor under wraps until the day when its broadcast clients feel more comfortable with the collusion. /49 FROM MANY, ONE HDTV? The FCC's advanced TV advisory committee, which, try as it Katz tests cable waters / 49 might, could not say whether any one of the four proposed HDTV systems was much better or worse than another, suggests that the competitors com- pact in a "grand alliance." Regardless of the testing scenario, final choice of a system is expected in early 1994. / 54

Broadcasting & Cable Mar 1 Fast Track 5 -

Telcos closing in on video mg for, the program services Ameritech joins other they carry. telcos in pursuit Further relief may be com- of video business ing. House Telecommunica- tions Subcommittee Chairman By Joe Flint Ed Markey two weeks ago said it is time to reassess whether the /f we don't get a piece of that cable -telco crossownership reaction, we risk everything - striction "continues to serve not now, but 10 years from people well." now."-The Godfather" The future will not come cheap. John Sodolski, presi- Corporate strategists at the dent, United States Telephone big telephone companies Association, has estimated that have apparently been of- it will take the telephone indus- fering the same sort of advice to try up to 15 years and as much their CEO's whenever talk turns as $150 billion to wire half the to video. homes in America with the fiber With a promise to open up its optics necessary to provide a local lines to competition in ex- competing video delivery ser- change for entry into cable TV vice. and long distance, Ameritech Many of the telcos have seen last week became one of several the potential of video through big telcos seeking entry into the cable ventures overseas. US TV business. West, in partnership with Tele- Bell Atlantic, Southwestern Communications Inc., is one of Bell, NYNEX and US West the largest cable TV and phone have all made video plays of service operators in England. one sort or another over the past Ameritech Chairman -CEO William Weiss: "We are pro- Bell Atlantic and Ameritech, several months (see chart, page posing a new quid pro quo...to facilitate local competi- along with TCI, operate Sky I0). tion in return for regulatory reform and the opportunity to enter new businesses." Network, a UK-based cable Why the surge of interest? network. Wall Street analysts see it as a natu- utive bluntly put it: "There is not that Just last week, reports surfaced that ral reaction to the telcos' fear of com- much growth in telephone services." Cox Communications is in talks with petition in the local exchange business Another factor is a regulatory cli- Southwestern Bell about forming a from alternative access providers and, mate more conducive to competition. partnership to buy and build cable sys- eventually, cable. U.S. District Judge Harold Greene in tems in Britain. "The Bells have seen [local] com- October 1991 cleared the way for tel- Ameritech -the RBOC which pro- petition coming for a long time," said cos to provide information services vides phone and other communica- Bob Wilkes, of Brown Brothers & ranging from electronic yellow pages tions services to some 12 million cus- Harriman. "The potential competition to video programing. tomers in the Midwest and had 1992 from cable companies is more re- And last July, the FCC recommend- revenues of $11.2 billion-said it cent." ed the statutory prohibition against tel- would soon submit a plan to the FCC What's more, cable has "major rev- cos offering video services where they that will "pave the way for advanced enue implications and is a business provide telephone services be lifted universal access and assure broad where a number of Bells have been and gave telcos relief when it voted to availability of modern communica- gaining experience in the UK," allow them to offer video dialtone -a tions services." Wilkes added. "They are more video delivery service for third -party "Essentially we are proposing a knowledgeable now than they were a programers. The rules also allow vid- new quid pro quo: We're proposing to few years ago." eo dialtone providers to acquire a 5% facilitate local competition in return Or, as one telephone industry exec- equity interest in, and provide financ- for regulatory reform and the opportu-

6 Mar 1 1993 Broadcasting & Cable TOP OF THE WEEK

CBS the `Queen' of the sweeps erhaps if Oprah Winfrey's record -breaking interview with Michael Jackson had been lengthened to eight hours and spread over three or four nights, ABC would have been able to make the February sweeps more competitive. As it is however, CBS, thanks in large part to its three -part miniseries Queen, is poised to win the Nielsen -measured month. Through last Thursday night, CBS held a 2.1 rating point lead over second -place ABC. With six days remaining in the Nielsen sweeps CBS was averaging a 15.2/24, ABC a 13.1/21, NBC was in third place with an 11.6/18 and Fox in fourth with an 8.3/13. CBS took a command- ing lead when it convincingly won the week of Feb. 15 -21. During that week CBS averaged a 17.0/26, four rating points ahead of ABC. NBC, which averaged an 11.9/19 for the week, won a total of only two hours the entire week. CBS won five nights during the week with ABC capturing the other two. Over its six hours, Queen averaged a 23.9/36. Although fourth in the prime time race in February, Fox is number one among the viewing audience on Saturday morning. The Fox Children's Network is averaging a 6.4/22 among kids 2 -11 for the first three Saturday mornings of the February sweeps with one more Saturday to go. CBS is second with a 6.1/21, ABC is third with a 5.4/18 and NBC, which is interested in older viewers, is pulling in a 1.9/7 among the younger audience. -SC

nity to enter new businesses," said cross -subsidize, and that is not wished cable, he said, "we need to eliminate William Weiss, Ameritech chairman. away with a press release," said a all barriers to local competition and While much of Ameritech's propos- spokesman for the National Cable Tele- see an actual introduction of compe- al focuses on getting into the long - vision Association, who said Ameri- tion before allowing the unrestraining distance business, television is also on tech's proposal is "interesting." of the Baby Bells. If you're going to its mind. In fact, the RBOC is already "The devil is in the details [sic]," let a 300-pound gorilla roam the tele- providing educational programing for said Steve Effros, president, Commu- communications countryside, at least students in Sterling Heights, Mich. nity Antenna Cable Television Associ- maybe make sure a couple of 150 - Over a fiber network running into the ation. Before telcos are allowed into pound gorillas are around-otherwise, homes of 115 fourth grade students, this is a straw man we're talking the telco is offering eight different about." programs designed to supplement The nation's largest cable system what is going on in the classroom. Brdadcas,ti,n operator, Tele- Communications Inc., Ameritech is launching a somewhat which has systems where Ameritech similar test in Chicago for the business le provides phone services, does not see community. It has teamed up with effective competition in the local ex- IBM and Anderson Consulting to pro- This is the first issue of BROAD- change any time soon. vide interactive training and sales pro- CASTING & CABLE, the journalis- "The prospect of any competition grams over computers. tic successor to BROADCASTING at all in the local exchange is doubtful "A lot of companies are talking magazine, which has occupied and in the far distant future," said Bob video on demand and video to the this space since Oct. 15, 1931. Thomson, TCI senior vice president, home," said Ameritech spokesman The new magazine, part of the communications policy and planning. Steve Ford. "We are interested in that Cahners Publications Entertain- The Cable Act, Thomson pointed out, but are focusing right now on the busi- ment Group, has extended its defines effective competition as 15% ness marketplace and programs that reach to make cable television a market penetration, and there is no require advanced interaction. If it can permanent member of its core such competition in the local ex- work there, it will work in the home." constituency (with broadcast tele- change. Ameritech's quid pro quo into other vision, radio and satellites); cable Ameritech, however, feels that businesses does not mean that it wants had long been a staple of the opening the door is enough and does to wait for competition to be estab- magazine's regular coverage. not want to wait for some established lished before going after new reve- Among this week's innovations: definition of competition before enter- nues. That is of concern to the cable an editorial cover, replacing the ing other businesses. "The idea of an industry, which otherwise had some ad that occupied the front page unfair advantage is ludicrous," said praise for Ameritech's plan. for almost 62 years. The debut of Ameritech's Ford, adding that "45% "Keep in mind the cable-telco re- BROADCASTING & CABLE is the of our revenue comes from areas striction is vital as long as the local subject of this week's "Editori- where there are significant choices. telcos continue to have a monopoly. al," on page 74. We want to open it up entirely so all There is a strong incentive for telcos to elements are competitive. In ex-

Broadcasting & Cable Mar 1 1993 7 Perception.

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change, we want to pursue other busi- comes to cable, he said, he wants nesses." competition, not telcos' purchasing Although no plan has been filed at "If you're going to let a existing cable systems. the FCC yet, the commission likes "The potential for competition is what it has heard so far. "The FCC 300 pound gorilla roam good; actual competition is even bet- has been driving policies of this type, the telecommunications ter," said FCC Commissioner Ervin and it is heartening to see the private Duggan. "I am looking forward to sector seeking to meet the public countryside, at seeing how Ameritech's plan goes for- needs without government funding," least...make sure a ward." said acting FCC Chairman James couple of 150 pound Wall Street analysts had mixed re- Quello. views of Ameritech's plan. While "I think it shows some vision," gorillas are around." most are in agreement that cable and said FCC Commissioner Andrew Bar- CATA's Steve Effros other businesses are necessary for tel- rett. "It is something I have been sug- co's future, some question whether gesting for some time." When it regulatory relief will appear without solid evidence of a declining market share. Others, such as Furman Selz Man- The telcos are coming aging Director Ron Altman, view this as potentially positive for the cable Bell Atlantic-The Philadelphia-based Bell operating company is build- industry. "If I were a cable operator, I ing broadband fiber -based systems in two New Jersey communities with could rent switching elements from plans to provide later this year video transport services to cable operators Ameritech and provision phone ser- and other programers on a common carrier basis in accord with the FCC's vice without making a capital invest- new video dialtone rules. It is also planning to test a video-on- demand ment," he said. service over conventional telephone lines in Arlington County, Va. -soon Although Ameritech is taking a to be Southwestern Bell's cable turf. Finally, it is challenging the constitu- unique approach to cable entry, other tionality of the statutory ban against telcos' owning cable in their service telcos were quick to praise it. area so it can build a cable system in Alexandria, Va., adjacent to "We applaud their efforts for full, Arlington County, and compete with Jones Intercable there. open competition," said Peter Good - ale, a spokesman for NYNEX. "We video GTE-GTE has been conducting trials of services over fiber and have the largest cable company in coaxial systems in Cerritos, Calif., since 1989 -some in cooperation for Britain and envision entering the same the local cable franchisee. GTE is continuing the tests a under five -year businesses here," he said. waiver of the statutory telco-cable crossownership ban, even though a "One day there won't be a firm line federal court in 1990 ruled the FCC that overstepped its authority in between the two markets -one -way granting a waiver and remanded the case to the commission. The FCC has broadcast and point -to -point interac- yet to act. tive," said Kevin Seaman, project NYNEX -In what it is. calling a marketing and technical trial, the New manager, broadband services, Pacific York -based company is planning to deliver video via fiber to two large Bell. The motivation to get into video apartment buildings in Manhattan for Liberty Cable Television, which comes from the changing market as already serves the buildings via wireless cable. It, too, is offering the well as the potential threat to the tel- service under the video dialtone rules. cos' core businesses from cable, he said. Pacific Telesis -Pactel almost was the first telco to own an out -of-market "It is not a big problem for cable to cable system, acquiring an option to buy a cable system in Chicago in move bread and 1985. But before it can exercise the option, it must first get permission into our butter," Sea- man said. But it is a problem for from U.S. District Court Judge Harold Greene, who oversees the consent telcos to get into cable, he said, describing decrees that govern the RBOC's business activities, to import cable the regulatory hurdles. see a programing via satellite. Its request has been pending for two years. "You'll lot of sparks," he warned. Southwestern Bell- Southwestern Bell plans to purchase two major "This is what you will see from all Washington -area cable systems for $650 million. If consummated, the the Bell companies this year," said deal will represent the first cable purchase by one of the regional Bell Bell South spokesman Bill McClos- companies. But like PacTel, Southwestern needs permission to import key. "When legislation gets moving, satellite signals before it can go to closing. cable will be a significant part of it. I US West-Early last month, the Denver -based Bell operating company don't know if you can say the telcos revealed plans to modernize all its networks, replacing conventional cable are coming, but we certainly are look- lines with broadband systems capable of the common carrier video dial - ing." tone service. The first 100,000 homes and businesses should be on line by the end of 1994, US West said. After that, the telco intends to upgrade its plant at the rate of 500,000 customers a year. Since it now has more than For More Late- Breaking 13 subscriber lines, the project could take more than two decades to News, See "In Brief," complete. -IAJ Pages 72 and 73

10 Mari 1993 Broadcasting & Cable , _

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Sony, Betacam, U-matic and Trinitron are trademarks of Sony. SONY Sony Business and Professional Group 3 Paragon Drive Montvale, NJ 07645 -1735 Ammo TOP OF THE WEEK Independents network for survival Active group owners continue to buy out or otherwise take competitors out of contention while looking over their shoulder for possible FCC regulation

By Geoffrey Foisie Renaissance the right of first refusal. brokering in radio as it relaxed radio The same applies to any leasing of ownership limits, it never got around Today (March I) is a big day for station time to a for -profit programer. to TV. Thus, TV stations are free to independent wrrr-Tv Pittsburgh. Those restrictions stay in place until strike whatever kinds of deals they Its slate of syndicated program- Counterpoint pays off its seller's note want so long as the licensee retains ing grows by an additional four hours due Renaissance -a note with a pay- ultimate control of the station. to 13 hours a day-noon to I a.m. ment schedule running more than 20 TV deals don't even have to be filed But if you are interested in purchas- years, although it can be prepaid. with the FCC, whereas radio LMA's ing a spot on the new block, you will While such strategic maneuvering are due at the FCC within 30 days of have to head across town implementation. TV sta- to independent WPGH -TV. tions that send in their con- Through a time -leasing tracts voluntarily can no deal, WPGH -TV programs longer expect them to be those 13 hours on WPTf -Tv reviewed promptly be- and sells all the spots. cause of staff cutbacks, WPGH -TV's control over more than one FCC offi- WPTT, which extends even cial said. to the design of the sta- The independent TV in- tion's logo, is only one ex- dustry's consolidation is ample of the consolidation taking place "in the midst of independent TV stations of temporarily suspended in market after market public policy debate" through local marketing about the health of the TV agreements, joint sales station business, said agreements, time leasing Royce Yudkoff, managing and buyouts (see chart, partner of ABRY Commu- page 39). nications, which has an af- The banding together of filiation agreement in Bir- independents is being driv- mingham, Ala., and is en by the still tough eco- negotiating a time -leasing nomic climate that is mak- arrangement in Milwaukee. ing second and third independents unprofitable Squeezing the in all but the largest mar- ad market kets. Perhaps the most impor- Combined with the tant benefit of consolida- transformation of indepen- tion is a better advertising dents to Fox affiliates, the consolida- may worry some, most in the industry market for the remaining or dominant tion trend is making the truly indepen- defend the idea of lessening competi- station. If an independent station is dent independent a rare, if not tion among independents. In Hartford, removed from competition in one way endangered, species. WTXX(TV) had been cash -flow nega- or another, marketwide inventory Instead of competing against each tive for several years, according to shrinks by roughly 3,000 units. other, independent operators are find- filings with the Securities and Ex- If the dominant station takes over ad ing it smarter and more lucrative to change Commission. Lodged between sales for the weaker station, one com- combine forces or buy out the compe- New York and Boston, the Hartford/ pany can end up with control over as tition as Renaissance Communications New Haven market has always suf- much as 50% of the unit (although not is proposing in Hartford/New Haven, fered from imported signals from the ratings points) inventory. Conn. two larger markets. Robert Gluck, general manager of The owner of independent Defenders of less competition also WTIC -TV, said that even though WTXX WTxx(TV), Renaissance wants to buy note that not only are cable monopo- didn't control a lot of ratings, the rival Fox affiliate wTIC -TV and spin lies permitted, but that newspaper roughly 25% of inventory they did off WTXX to Counterpoint Communi- business combinations have been per- control may change the "psychologi- cations, a nonprofit group with vague mitted since the 1950's and that radio cal pressure" in the market: "My in- plans for home shopping and "fam- LMA's and duopolies are also permit- dications are that advertisers will now ily" programing. The deal with Coun- ted. buy a little earlier. In the younger de- terpoint forbids it from selling to a for - Although the FCC last year regulat- mos we will make them buy earlier." profit company without giving ed joint ventures and time leasing and And it is in demographics, rather

Broadcasting & Cable Mar 1 1993 11 TOP OF THE WEEK

than broad ratings, that the benefits from consolidation are most easily ob- served. In Oklahoma City, for in- A station consolidation lexicon stance, KAUT -TV had a prime time Joint sales agreement -One station agrees to handle sales for another movie, as did KOCB -TV. Now, with the station. Promotion and some administrative functions may also be in- former station gone, KOCB -TV is alone volved. among the market's stations in provid- Local marketing agreements -Typically used to describe one station ing that advertising vehicle, said the handling sales, programing and most other functions for another station. station's owner, Ted Baze. Time brokerage or leasing-Similar to an LMA, but may involve Similarly, in prime time access, several lessors and blocks of paid programing. consolidation can funnel younger sit- Simulcast-Paying a competing station to simulcast a signal; payment com viewers to one station, especially may be in the form of commercial avails. An affiliation agreement is a in the top -50 markets where the prime similar concept. time access rule handcuffs affiliates to Buyout- Purchasing a competing station and either shutting it down or generally older- skewing reality and selling it to a home shopping, nonprofit or otherwise noncompetitive game show programing. broadcaster. -GF But perhaps the most important result of consolidation, at least in some markets, is in children's demograph- affiliate KDKA -TV was persuaded to Birmingham, Ala., the signal of ics. In Hartford/New Haven, wTIC -Tv drop its network's morning show to ABRY's wTTO, a Fox affiliate, is ex- will be carrying both the Fox and the carry the Disney fare, beginning this tended by two nearby independent sta- Disney cartoon blocks. In Pittsburgh, fall. tions, which simulcast wTTO's signal the concentration of kids programing Consolidation can affect broad for most of the week. ABRY's two at WPGH -TV became such that CBS numbers as well, including reach. In Continues on page 39 Clinton administration confirms spectrum auctions

By Randy Sukow public service announcements or fol- philosophically favors user fees for low any other public service stan- broadcasters and other FCC licensees. Ahigh- ranking Clinton adminis- dards, does not offset the enormous The administration estimates it tration official confirmed value of a license." could gather up to $4. I billion in reve- broadcasters' worst fears about National Association of Broadcast- nues over four years with auctions. A spectrum auctions last week, saying ers President Eddie Fritts was "dis- 1991 Bush administration FCC user - all new spectrum allocations, includ- turbed" by the Neel's comments. "It fee plan would have brought in an ing broadcast channels, would be is ironic that this administration, estimated $80 million annually had it made available to the highest bidder. which has been such an innovator in been accepted by Congress. "Yes, broadcasters supply some the use of broadcast public interest Broadcasters were left unsure about public service in return for being programs like town hall meetings and the administration's intentions follow- granted this license," said Roy Neel, children's interview shows, could ing release of the Clinton economic chief of staff to Vice President Al make light of broadcasters' public ser- package -"A Vision for Change in Gore. "But, arguably, that public service responsiblities," he said. America" -which included a vague vice, whether it is willingness to air Neel also said the administration reference to auctions and no mention of user fees (BROADCASTING, Feb. 22). But Neel's statements appear to Iger offers `compensation stabilization' remove all doubt. In the Congress, longtime spectrum ABC Television Network Group President Robert Iger, in his first auction foes, such as Energy and address to ABC affiliates last week, promised not to cut compensation Commerce Chairman John Dingell (D- and sour network -affiliate relations, according to executives at the Wash- Mich.) and Telecommunications Sub- ington meeting. committee Chairman Edward Markey The affiliates sources said Iger spoke of instituting a "compensation (D- Mass.), are preparing to take a stabilization plan." fresh look at the issue. Markey prom- According to one executive, Iger "expressed his conviction...that corn - ised spring hearings on an auction bill pensation would not be reduced and that it would not become an issue that introduced last month. would tear at the relationship" as it did last year at CBS. In the Senate, Communications The Iger speech went over well, affiliates said, although some were Subcommittee Chairman Daniel Inou- irked at learning that the network had scrapped plans to air The Shirley ye (D- Hawaii) and Subcommittee Show from press reports. "It struck me as ironic that Iger talked about a member Ted Stevens (R- Alaska) have new openness while [daytime and sports head] Dennis Swanson didn't say wide support for a bill (S. 335), to a word about Shirley," said one (see "In Brief"). allow a trial auction plan of 30 mhz with exemptions for broadcast and public- safety spectrum users.

12 Mar 1 1993 Broadcasting & Cable Where Leaders Learn from Leaders... Leadership Institute for Journalism and Mass Communication Education Summer `93 Conference June 20 - 25

Nominations for the Leadership Institute are invited from incumbent or aspiring administrators in journalism or mass communication education. This is an opportunity to learn about leadership from some of the nation's leading educators, working journalists and media scholars. The Freedom Forum Media Studies Center's ninth annual Leadership Institute for Journalism and Mass Communication Education is a week -long intensive program, providing a forum to explore the intellectual, academic and professional aspects of effective educational leadership. Past Institute seminars have been conducted by some of the foremost university administrators, scholars and professionals: James David Barber Robert Darnton Diane Ravitch Robert Birnbaum Thomas Ehrlich Michael Schudson Ernest Boyer A. Bartlett Giamatti Donna Shalala John Brademas Stephen Hess Arnold Weber Gene Budig Shirley Kenny Clifton R. Wharton, Jr. John Burness C. Peter Magrath Abraham Zaleznik The Institute is held at The Freedom Forum Media Studies Center, located at Columbia University. Round trip travel and accommodations are paid for by the Center. The Institute is open to journalism or mass communication administrators (deans, directors, chairs), faculty members or media professionals. Send a letter of application, curriculum vitae and two letters of reference to: OrThe Freedom Forum Media Studies Center Columbia University 2950 Broadway, New York, NY 10027

Deadline for application is March 31, 1993. TOP OF THE WEEK Cablevision rocked in Conn., rolls in N.Y.

By Rich Brown the state Department of Public Utility Control (DPUC) to revoke the company's franchise agreements, arguing that MSO Cablevision Systems has dropped its plan to those agreements call for Cablevision to carry the Con- delete five local TV stations from its two Con- necticut stations. A spokesman for Blumenthal said he necticut systems (BROADCASTING, Feb. 22), but would continue to pursue the possible revocation as long as the story is far from over. the stations had not agreed to Cablevision's revised plan. By midweek, the ongoing dispute had developed into a The attorney general and DPUC were also looking into heated fight over retransmission consent, a call for re- petitioning the FCC for modification of the market defini- structuring ADI's in the area and an attempt to revoke tion to extend the Hartford -New Haven ADI. DPUC has Cablevision's franchises in the state. scheduled a meeting on the matter for tomorrow (March Problems escalated when Cablevision agreed to keep 2). the stations on condition they not pursue retransmission o consent. The retransmission -consent/ must -carry provisions of the Cable Act, While Connecticut was shaping still subject to judicial review and FCC up as a battleground for Cab- interpretation, would insure cable car- levision last week, the MSO riage and provide for compensation for was breaking new ground in nearby some local stations. New York, where it has completed the Some of the management at the Con- first phase of a $300 million fiber op- necticut TV stations were vocal in their tic rebuild that, among other things, opposition to the revised plan. Chris will enable the operator to offer ser- Rohrs, WFSB(TV) vice president/general vices on an a la carte basis. manager, told The Hartford Courant Cablevision expects by 1996 to that the proposal was "comical" and have completed the electronic super- an "arrogant bluff." highway for its 1.1 million subs in The NAB added: "This whole epi- New York, Connecticut and New Jer- sode demonstrates both why Congress sey. Eventually, as the company intro- found it necessary to rein in the cable duces digital compression, switching monopoly and to what lengths the ca- and storage technologies, the highway ble industry will go to circumvent the will offer hundreds of new channels intent of the Cable Act." and services including PCS and video There were some suggestions by on- on demand. "It's as though we've lookers that Cablevision had orches- built 10 floors of a skyscraper that will trated its entire plan to drop the stations be 100 floors," said Dolan. as a way of squashing retransmission On the first floor, and providing the consent. Cablevision officials vehe- most immediate impact, will be a new mently denied those accusations. "It is converter box that offers all services inconceivable to think that we would Cablevision Chairman Charles Dolan on an a la carte basis. Cablevision has jeopardize our relationship with our already laid 1,400 miles of fiber optic subscribers and our elected officials as a negotiating tac- pathway in the region, and some customers will be able to negotiating tactic," said a Cablevision spokeswoman. pick and choose as early as April, according to Dolan. Cablevision Chairman Charles Dolan said Thursday the Entry-level channel selection will be priced under $2. company had not yet taken a position on retransmission "From a consumer point of view, as soon as we can offer consent. But he added the cost of retransmission -consent a la carte we must offer a la carte," he said. "The fees would ultimately be passed on to cable customers. consumer should not have to take something to get some- Under its revised plan, Cablevision would drop one thing else." station-independent WTxx(TV) Waterbury-but would Cablevision subscribers who do not want the new con- retain WTNH -TV New Haven; WFSB(TV), WVIT(TV) and Fox verter box will continue to receive programing services as affiliate WTIC-TV, all Hartford. WTXX is expected to soon part of a package through their existing converters. But be sold and will program a lineup featuring the Home Dolan said the company expects many of its customers to Shopping Network. opt for a service that, for example, will allow them to Cablevision originally decided to drop the stations at order ESPN for $ 1.95 a month. the end of March to make room for new cable networks. Cable program network executives have opposed plans Company officials argued that much of the network pro- by operators to offer their services a la carte, arguing that graming on the Connecticut stations was duplicative of such a move diminishes the money they will have to New York stations also on the systems. The New York produce programing. Nevertheless, more and more channels serve an ADI that stretches into Connecticut. MSO's are talking about letting the customer decide, with One of the most outspoken critics of Cablevision's John Malone at number one MSO Tele- Communications activity in recent weeks, Connecticut state Attorney Gen- Inc. among those leading the charge. Eventually, said eral Richard Blumenthal, last Tuesday filed a petition with Dolan, "cable networks will have to go along with it."

14 Mar 1 1993 Broadcasting & Cable ONLY ONE PUBLICATION HAS THE POWER TO BRING THEM TOGETHER It has always been there: in- depth, insightful coverage of cable as well as broadcasting- since the dawn of cable itself. Now, to better reflect our coverage of cable's importance in the media world, Broadcasting becomes Broadcasting & Cable, effective with this issue. You can see the difference right away on our new cover. It's now 100% based on editorial, featuring graphic references to all the major industry developments you need to know about. MORE THAN A NEW NAME - A WHOLE NEW WAY TO LOOK AT THE INDUSTRY

You'll also see that the additions and enhancements in Broadcasting & Cable go far beyond a name change.

"Fast Track" -A magazine within a magazine. Just two pages that sum up all you need to know about the week's news. "Programming" -A newly- expanded supersection that looks at programming developments in over-the -air TV and cable. It's the best programming perspective you'll find anywhere. "Advertising & Marketing" -A broad look at what really drives your business - advertising, subscriber revenues, merchandising, licensing and more. ' Enhanced cable coverage - Now every section in Broadcasting & Cable gives you news from a cable point of view as well. As one medium increasingly impacts another, this is information that's indispensable in every area of the television market. Of course you'll still find the time- tested features you've always relied on. Our coverage in "Radio" remains an important part of our weekly menu. "Washington" continues our patented coverage of regulatory and legislative news. "Technology" keeps you on top of the forces that drive the future of the business. Every week, Broadcasting & Cable brings you all the news from every comer of the industry.

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For advertisers, Broadcasting & Cable now delivers more key industry decision makers in all facets of television and radio. Your ads reach 5,000 additional readers for a total of 7,000 of the most influential players in cable television management. That's over 33,000 readers in all -a 17% circulation increase with no rate increase. BROADCASTING & CABLE - THE SINGLE SOURCE All together, these important enhancements make Broadcasting & Cable the single most important source of critical industry information. As you face the challenge of competing in the next generation of television and radio, Broadcasting & Cable will make sure you stay on top of it all. Building on a tradition of more than 61 years of unparalleled industry coverage. And our new name is just the beginning.

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AND NOW WE HAVE THE NAME TO PROVE IT 1V1` LUC' nfindy's Karmazin: rocking radio /43 ® Vo1.123 No.7 11.NY 62nd Year 1993 $2.9 A Canners Publicario n the leading edge 's network future THE BUSINESS BEHIND THE SHOW IN BROADCASTING,CABLE

Fox's Passionate Pro

Lucie Salhany is one of the most powerful -make that influential- executives in television. She has the combination of talent, smarts, guts and luck that knows no gender but is the common denominator of success in an industry where misses far outnumber hits. That package has landed her atop Fox Broadcasting, where she remains an avowed broadcaster, but with an openness to cable and other delivery forms that will likely be a quid pro quo for survival in the new media mix. Of the new 500 - channel future she says: "I'm not sure what's going to be on 499 of them. I know one of them is going to be the Fox network." In a candid interview with BROADCASTING & CABLE's Steve Coe, Salhany looks at the future COVER STORY of Fox, and of television.

Programing 18 Mar 1 1993 Broadcasting & Cable With 500 channels on the horizon, how well do you think Fox because there was some talk that if the NFL wanted to come is in that new positioned universe? Are there things you can to Fox, we would be interested. I do to improve that position? think if all our stations would be, we would be. And there may be sports opportu- I think we have -and research shows we have-better nities we'd look at in the future. But the reaction [at the trademark identity than the majority of the other networks, meeting] was: Why would you want to do sports? Personal- including cable networks. The best thing we can do is ly, I don't have any interest in sports and the network continue to keep that identity and keep pushing that with the doesn't have any interest unless it's something huge. young audience. What's it like working for Rupert Murdoch? The word is he I have yet to see 500 channels work. I believe there will has become much more involved in day -to-day operations. be a time when there are 500 channels. I'm not sure what's He is no more or less involved than most bosses I've had. going be 499 to on of them. I know one of them is going to It's just that Rupert is a person who's bigger than life, and be the Fox network. And I know how strong the Fox he can be intimidating if you don't know him. There are network is going to be, so very I'm optimistic about that. only three or four people in this world who have as much We fight competition every day, all of us, and we will fight influence as Rupert Murdoch. Talk about powerful. So the competition of those other channels. But we can't lose when he walks into a room, the question is: Are you dealing sight of what we're here to do, and what we're here to do is with Rupert Murdoch or are you dealing with whomever entertain the audience. And we do it than if better anybody you perceive Rupert to be? Once that's gone, he is a really else, then I don't care if there are 5,000 channels, they're nice, very funny human being. He cares about his family; going to watch us. he cares about the people who work for him; he cares about I want you to don't get the impression we're burying our the business. He's just a rebel. And when he has strong head in the sand. We're not ignoring future competition, feelings, rather than hide them, he says them. we're not ignoring new technologies. As you know, Fox I wasn't here, so I don't know who gets credit for moving has stated it would like to get into the cable business with a Simpsons to Thursday at 8. I've heard it was his idea and cable channel or more than I one, and think we will ulti- Barry [Diller] loved it. That's not necessarily a decision I mately do that. I think we bring a lot to the cable network- would have made had I been here. I think I would have ing, a lot of expertise, from the Fox Inc. companies. And I taken a more conservative approach. think we're be going to in all sorts of new technologies as a Here's another thing that's important. No one else pulled company. As a network, is to my priority make us one of out the checkbook to pay for another network. And I can those and the 500 strongest of those 500. tell you that because I was at a company that wanted to do Can you afford to continue targeting a specific audience, as the fifth network, and no one was willing to sign the check. you have been, or do you have to eventually come around to He did it. He said: "Go out there and do it and you're the CBS philosophy, which is bring as many people under the tent as you can and let Nielsen sort 'em out? covered." If Fox begins That's to compete more closely with the other net- an excellent question, but when you look at the four works in prime time, won't you be tempted to expand the networks, or the three networks and Fox, they truly have network to a full 22 -hour schedule? their clear identity. CBS gets the largest household numbers Most of our affiliates have a 10 o'clock news, so it would because it is a 55 -plus network and those viewers are very be difficult to ask them to move their news. We have no loyal. It's a very old- skewing network, and that's been their interest in doing that at the moment, including owned and niche. Everybody has a range, but they're the main viewer operated stations. We'd like to do every night for two hours for CBS. And that's fine-that's what they want and that's throughout our schedule what we did last night from 8 to 9 why their household base is so large. Then you get down to [rank number one in adults 18-49 and households] and in what ABC is and what NBC is trying to be, and you address late night. When we start getting closer to that, we can talk what we want to be. Our average viewer is about 27 years about expansion. old. We would just like to get that up to about 31 or 32, At NATPE, one of the concerns affiliates had was the expan- that's What I all. think you're trying to say is: Can you sion of the Children's Network on Sunday. What has been reach a broad audience and still have that target demo? resolved, if anything, in that area? Will you push that back ABC's been doing it for years. They're number one, and until 1995? Will you cut back the proposed two hours? reached that target demo. You can be number one and be They said, "No, we don't want it," and we said, "Fine. 55 -plus because you have so many viewers coming in. You're the Children's Network." So right now there are no What we'd like to be is number one in a target demo of 18- plans to expand into something unless the Children's Net- 49, but that doesn't mean we're going to have very narrow work, meaning the stations, want to do it. niche programing in every time period and it doesn't mean How Is the relationship between Fox and its affiliates? It has we're going to have very broad programing in every time always been very good, but at NAIPE there were some period. But it takes programs that we think are going to concerns expressed in some different areas. reach the largest audience in key demographic areas. My response to things is as a station person first. And I Where do you see Fox expanding? think they know that -and that sometimes gets me into trouble. I think they know they a Well, we're late night, we're prime time, we're kids. You have good representative here at the network. I feel very good about that relationship. know, if our affiliates would like us to get into daytime at There were questions at our affiliate meeting at some point, we would, but I'm not predicting that. We need NATPE -don't forget that Peter Chemin, our president of to get seven nights of prime time right and late night right entertainment, and Jamie Kellner, president of Fox Broad- before I think we would look at getting into daytime. casting, both left within six months, so I think that there Are you interested In bringing sports to Fox? were some questions because of that. It was brought up [at the NATPE Fox affiliates meeting] I think once Sandy Grushow, our new president of enter-

Broadcasting & Cable Mar 1 1993 Programing 19 1 ,_ KING Ott

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LOS ANGELES, VIRGINIA BEACH, RIO RANCHO, CALIFORNIA VIRGINIA NEW MEXICO

It's probably the most In response to the over- The number of new sub- requested service I've whelming number of requests scribers gained was tre- encountered in 11 years in from customers for the Sci -Fi mendous. Ifs hard to believe cable since MTV. We were Channel, we launched the how many "Trekkies" we inundated with phone calls. service in October 1992. We have here in Rio Rancho. We'd already made the were delighted to be able to Thank you for yoúr help in decision to include it, but bring the unique program- getting this "off the ground," that cemented it. ming available to our cus- we enjoy hearing good things tomers, and they have been from our subscribers. Craig Heiting very pleased. Operations Manager Joan Brocklesby Cablevision Industries Larry Michael General Manager Marketing and Sales Manager Post-Newsweek Cable Cox Cable, Hampton Roads

Eastern Region: 212 -408 -9150 Central Region: 312 -644 -5413 Western Region: 310 -201 -2300 i

'a 4. 111 T L " .T. . ,' ' %Nolb . a.. . .4

ARLINGTON, ARDMORE, FRAMINGHAM, TEXAS OKLAHOMA MASSACHUSETTS TeleCable customers are Our subscribers could Since the launch on xcited about the addition of not be more pleased with the November 1st, we have gained he Sci -Fi Channel to the Sci -Fi Channel. Some exam- 550 new tier subscribers. The hannel lineup. Many feel it ples of responses I've Sci -Fi Channel has been a akes them back to their received from subscribers great addition. r' hildhood and the programs confirm their pleasure: hey grew up on. Others like 'I haven't turned off the ser- Mike Howard o see the classic science vice since you turned it on.' Marketing Manager iction movie masterpieces The Sci -Fi Channel is my Framingham Cablevision Associates hich have opened the door new favorite channel.' or the special effects "mega" ovies of today. And the David Wall hildren, they seem to enjoy General Manager Post Newsweek t all! Cablecom of Ardmore Lydia Holt Marketing Manager Arlington TeleCable Issue of the hour: Holding that line in prime time Fox network chief Salhany is Salhany predicts stations will be have to absorb the per- episode defi- taking aim these days at what treated to increasingly onerous bar- cit or pass it on to the station with she perceives as a disturbing ter splits by a smaller pool of suppli- the next project offered in the mar- trend: syndicators targeting the ers. ketplace. Could stations take a pass prime time schedules of network af- "When there is no network, the on that less attractive product? filiates for first -mn product. "In the studio is producing programing for "Once stations pre-empt their net- short term it may look very desir- the stations, so the studio produces work and weaken the network- affili- able, but in the long term it may pull an hour for a television station with ate structure, stations are immedi- down our business," she says. "It no network guaranteeing the license ately more dependent on the may kill the golden goose." fee. The only guarantee is the barter syndicator for product," she says. Although some find the newly the station is giving up to run that "What's going to happen is, in- minted network chief's concerns program. Now, after that show runs stead of having ABC, NBC, CBS, self- serving, she insists they are not, on the station in barter twice, it has you're going to have the Warner arguing that "anyone who thinks to go into syndication for the studio Bros. Network, you're going to preempting the network short term to make up that deficit. And the have the Paramount Network, you is the right business to be in doesn't deficit is bigger if the show under - may have the Columbia Network, understand this business, and performs on the stations." and the economics are still the they're buying the syndicators' sto- Given that so far only Para - same. And eventually the only way ries. Syndication is not as strong a mount's Star Trek: The Next Gener- the stations can pay is by buying the business for the average program as ation and Deep Space Nine have back -end or paying in time. Then it used to be. Hits will sell, but successfully launched in first run, you're back to your same network average shows aren't selling the way and have had the back -end of the split. The only difference is, who's they used to." series sold, the prospects for distrib- promoting it? Where do you pro- In a television universe in which utors recouping their production mote it? Do you cover your own affiliates have spurned their net- deficits through back -end sales look network? Well, you may not have a works for syndicated programing, dim, she says. Studios either would network anymore." -SC

tainment, and I got up and talked to everybody, they were environment in which to premiere and run his sho'. very calm and pleased about what we talked about. Are you uncomfortable with the designation of being the What is the status of Fox's talks with TCI regarding retrans- most powerful woman in the television industry? mission fees? Well, it's not true. I'm telling you, I had more power when Right now we're waiting to find out what's going to happen I was a program manager in Cleveland. I just hate the term with retransmission, and at some point when I think every- "power." It's so negative to me. body gets a better feel for where it's going and what's How about "influential'? happening, I think we'll be in constant contact with our affiliate board and our affiliates. Candidly? I felt I always had influence in this business from the time I was a program manager. When I was at Taft I Are the talks with TCI ongoing? was involved in Operation Prime Time and I felt I had some up at the I That came affiliates' meeting, and jokingly said: influence in bringing that into television. I was involved in "We're always in talks with TCI on a variety of different Solid Gold, which was really one of the first barter series in levels." We are very close to them as a company. Barry is syndication, and in Entertainment Tonight. very close to John Malone and Rupert's even closer. So we The thing I like best about this job is that I can interface are always in talks with them about all sorts of businesses with television stations, and that's probably the most re- and some are domestic and some international. So retrans- deeming part of this job and the part that I like the best. is an mission just ongoing conversation. Can I influence what they do? I hope so. Not in a power Are you as rigid financially with regard to license fees at FBC mode, but one that means we provide them with strong as people perceived you to be as a producer at Twentieth programing to run in their markets. That's the kind of Television? influence I want to have. This network has been rigid even before I got here. It has Do you consider the perceived difficulty that women have in always been very tough on license fees, and I'm just going participating in the business to be an issue? to do what it's done very well before me. I care about women in the business and it is an issue. It's Has that caused any difficulty in attracting producers and very difficult to solve, and we're all working to try and talent to Fox? solve it. I think we need more diversity in our business and No, we just got Sinbad away from CBS. I think what we need more voices and different voices. That's very everybody needs to look at is that talent or producers or important. But I never want anyone to believe I got my job studios don't necessarily want only the highest license fee. because I was a woman, and I resent the designation that What they would like is the best environment for their I'm the most powerful woman in the business. I'm a power- artist, and Disney and Sinbad's choice to be on Fox versus ful executive, I'm an executive with a lot of influence, but another network is because we have a very good, young the fact that I'm a woman, believe me, didn't get me here.

22 Programing Mar 1 1993 Broadcasting & Cable WWOR HITS YOUR TARGETAUDIENCEI

(dSt 1.3 ("Love Boat", M-F, 11:00 p.m.-12 midnight) 18: 49: 1.0 ("Kojak ", M-F, 12-1:00 a.m.) 14,-.49: 1.4 ("Gimme A Break", M-F, 7-7:30 p.m. )

B M-F, f,:.m.-12 mid ht)- jMff.J2-1:00a.m.) 0:1-7 30 p. m. ) .

SOURCE: Arbitron USA AID (Average audience share during Nov. 1992 survey period).

When aiming for the demos advertisers want 3.0 Average Share, Adults 18 - 49 (M -F, 4 -5:00 p.m. "Love Boat ) most, WWOR is right on target. In the recent November 1992 sweeps, VVWOR consistently beat 2.0 WGN, Lifetime and The Discovery Channel to the mark during many 1.o important time periods. And when targeting revenues, you'll score a bull's eye

0 with VVWOR's local ad avails program. Highly rated

WWOR WON LIFETIME DISCOVERY shows like Gimme A Break, Simon and Simon, CABLE PROGRAMMERS Love Boat and Kojak pull in the numbers your advertisers are looking for. For more information and complete results of the Arbitron USA AID ratings, contact your EMI Communications representative. WWOR - right on target with your audience. Get in the game.

Get V WOR today. WWI)R -N WWOR is carried by: EMI Communications Corp., 5015 Campuswood Drive P.O. Box 4872, Syracuse, New York 13221 (800) 448 -3322 In NY: (315) 433 -0022 Programing investment provides boost for A &E Network earns its highest rating to date with mix of comedy, drama and performing arts

By Rich Brown maintain its many strong ties with For example, she said, A &E is cur- such international co-production part- rently developing one unnamed pro- Having engineered a programing ners as the BBC. (The network does ject that would be funded primarily by strategy that has paid off in more co- productions with the BBC German investors and shot in Germa- higher ratings, the Arts & En- than any other programer.) Brooke ny, but produced in English by an tertainment Network is looking to Bailey Johnson, vice president of pro- American production company. build on that success with a growing graming and production, said that in- In terms of expanding A &E outside budget and more domestic production. ternational co- productions will remain the U.S., Davatzes said the priority is And if all goes according to plan, North America. The company already there could also be word of an addi- reaches more than 4 million of the 6.5 tional A &E programing service by the million cable households in Canada end of the year. and is in the development stages of With its varied mix of comedy, dra- expanding its business into Mexico, ma, documentary and performing arts, he said. A &E last month garnered a personal- Like other cable programers, A &E best 0.9 average audience rating, rep- is looking to develop new services to resenting 532,000 households during meet the expanded channel capacity prime time (Monday- Sunday 8 p.m.- that will come with digital compres-

I 1 p.m. ET), according to A.C. Niel- sion. In fact, Davatzes said the com- sen Co. data. pany hopes to have something to say A &E's programing budget is the about at least one new service by the single largest expenditure of any of the end of this year. Among services it is network's activities, and it continues interested in developing is some sort to grow at twice the rate of any other of history channel, he said. activity at the network, according to "That is one of a number Nickolas Davatzes, president and of venues that we are looking chief executive officer, A &E. He said at that could be a natural line previous reports that have pegged the extension from our current network's programing budget at $50 area of expertise," said Da- million are actually understating the vatzes. The network has a amount. The privately held network A &E's Nick Davatzes, broad interpretation of what does not disclose figures. and a scene from the that line extension could be. Part of A &E's development as a network's 'Lovejoy' "People should not assume programer in the past year has includ- always that it will be a genre- ed a boost in domestic production. In an important part of the network even related activity," Davatzes said of the addition to existing series, such as its as it looks toward increasing domestic company's development of new pro- comedy lineup of A &E's An Evening production. graming services. "It will be demo- at the Improv, Caroline's Comedy "I look forward to a day when we graphically driven." Hour and Comedy on the Road, the can do domestic drama, which is cur- The challenge for programers devel- network's domestic production has rently a little bit beyond our financial oping new channels will be in learning grown to include such series as Charl- reach," said Johnson. how to develop a network that can be ton Heston Presents the Bible and the Johnson said there will also likely funded and deliver quality to consum- successful The American West. be many new variations on interna- ers when distribution probably will not Meanwhile, A &E continues to tional co- productions in the future. exceed 20 million, said Davatzes. Looking ahead to the launch of direct broadcast satellite services, Da- Laybourne to MN vice chair vatzes said that A &E has not yet signed any deals to offer the network ickelodeon President Gerry Laybourne, who has on DBS, and he questions how big the been with the kids cable network since 1980, has market will actually be. been named vice chairman of parent company MTV "I'm amazed that people see this as Networks. In her new role, she will work directly a major breakthrough," he said of with MTV Networks Chairman and Chief Executive DBS. "Given the degree that the na- Officer Tom Freston on overall company strategy, tion is wired, it would be surprising to with a focus on improving the organizational struc- see that market ever exceed 10% or ture and general efficiency of the company's busi- 15% of total TV households. The eco- ness operations. She will also continue to have re- nomics are such that cable operators sponsibility for Nickelodeon. can meet the price whenever they want to on an incremental basis."

24 Programing Mar 1 1993 Broadcasting & Cable Your road map to accelerated ad sales growth.

3 Days That Will Put You On Course For Substantial Revenue Gains.

The 1993 CAB Cable Advertising Conference will understanding of how local, regional and national provide you with actionable information, ideas and advertisers make media decisions BRING yourself insight that hasten your journey to your desired sales up -to -date on emerging technologies and their impact destination. An extensive, all -new program of panels, on cable advertising BUILD your knowledge of the workshops, roundtables and exhibits is designed to latest research and cable planning tools LEARN how help you meet budgets and develop new business in a to develop aggressive communications strategies that rapidly -changing marketplace. boost local ad sales HEAR an all -star panel map -out the changing TV and marketing landscapes RECEIVE DISCOVER how local advertising sales specialists can answers to your questions about pressing industry maximize your revenues FIND out how you can issues at interactive roundtable sessions EXPLORE generate added dollars from photoadvertising SEE how backoffice procedures are being improved to the latest ad insertion equipment and services that will facilitate cable buys GET the inside story on cable enhance your sales operation DEVELOP a better programming trends AND LOTS MORE! 1993 C/N3 CABLE ADVERTISING CONFERENCE APRIL 18 - 20 NEW YORK MARRIOTT MARQUIS For registration information, call 212/751 -7770 x29. March 7 is Day One' for ABC Price of principle New show is first of several CBS News correspondent Connie Chung was By Steve McClellan hit with a $6,000 bill by the Grand Junction Network television's newest (Colo.) Area Chamber prime time newsmagazine is of Commerce for refusing poised to launch next week with to speak at the chamber's annual banquet Jan. the debut of ABC's Day One on Sun- 29. Chung withdrew day, March 7-and at least four others after gay -rights activists are set to debut before the end of protested her appear- 1993. Some media executives believe ance as tacit support of a the prime time magazines are the dra- new state law they feel Pink Panther and Matt (Max Headroom) Frewer ma shows of the 1990's. Others, how- discriminates against ho- ever, believe the networks are deter- mosexuals in housing the Pink Panther's first are former Saturday and employment. The words. Live cast member mined to "kill the goose," as one put Night $6,000 is what the If they shut their Joe Piscopo, as the it, with too much news product in an chamber says it lost be- eyes, the immortal Max voice of Dog Father, and entertainment- dominated daypart. cause of Chung's pull- Headroom may come New York stage actor At a press conference last week, out (CBS sent sports pres- to mind. Matt Frewer Wally Shawn, as the Tom Yellin, executive producer of the ident Neil Pilson in her has been signed as the voice of The Boss. broadcast, said that magazines that stead, but the chamber new voice of the Panther. have failed in the past have a consis- says it just broke even Frewer, who currently 'Lost in Space' tent pattern. "They've tended to go on the night and would stars in the Fox sitcom meets 'Inside Space' have made money had for some sort of gimmick or high - Shaky Ground, is best Chung shown up). A CBS June Lockhart, the concept approach." remembered as the elec- News spokesman had tronically enhanced actress who visited a vari- Indeed, ABC's Prime Time Live no comment. visage Max Headroom, ety of planets as Mau- came out of the box three years ago during the mid- 1980's reen Robinson on Lost in with a gimmicky format that included In the pink on MTV and ABC. He Space (1965 -68), both live interviews and a live studio Ever since Metro - also had a starring role might soon take over as audience, not to mention a space -age Goldwyn -Mayer Televi- in the critically received host of the Sci -Fi series Inside studio backdrop. The show struggled, sion and Claster Tele- but low -rated Doctor, Channel Space. Plans call for but after an ABC makeover with an vision began marketing an Doctor comedy series that updated version of The briefly ran on CBS Lockhart to replace cur- emphasis on solid storytelling, it is a Pink Panther last fall from 1990 -91. rent host Nichelle top 20 show. (BROADCASTING, Nov. According to Sally Nichols, who rose to fame Successful magazines, said Yellin, 23, 1992), the 50 -plus sta- Claster Bell, executive as Uhura on the origi- stick to "good stories well told by tions (70% of the vice president of Clas- nal Star Trek series. interesting people. If you do issues U.S.) picking up the new ter Television, more than Lockhart has been an and not stories, you die." Having said half-hour syndicated 100 people auditioned ardent supporter of Sci -Fi and helped launch the that, the Day One producers have cartoon for 1993 -94 have to be voices of characters for channel last October in come up with a bit of a gimmick of been curious as to who the animated strip. Other stars cast for parts New York City. their own. They intend to put hand- will be the voice behind held "high eight" cameras and journalism credentials in the hands of am- tral L.A. and life there after the 1992 The program will also break out of ateurs to go out and report stories riots. It was reported by a former gang the traditional 20- minute story seg- "where we can't go," said Yellin. member and ex- convict who captured ment format as the need arises. An One example cited: the mean steets of eery pictures of people doing drugs early episode will devote an entire South Central Los Angeles. and one individual pump- loading a show to convicted cannibal-murderer Yellin described the technique as sawed -off shotgun. Jeffrey Dahmer. "experimental" for the time being, That segment is planned to air in To date, Day One does not have a but one the producers hope will pan May, one year after the L.A. riots. Dahmer interview, but has constructed out and help give the show a unique Asked if there was a danger in putting a psychological profile based on inter- signature. cameras in the hands of amateurs, views with those with firsthand The producers showed a clip of one Yellin responded: "No, the danger is knowledge of him, as well as police such experiment at the press confer- putting it on the air," if the material and court transcripts. ence. It was a story about South Cen- isn't screened and edited carefully. Day One is just one of five new

26 Programing Mar 1 1993 Broadcasting & Cable What would America look like without rural electric co -ops?

4. f

We've heard that itself through people in NewYork City the Rural Electrification and Washington, D.C., and Los Administration a half- century ago. Angeles call it "fly-over" country. The promise to light our We call it home. Rural America. neighbors' houses, and keep them The place where 1,000 consumer- on, no matter how far down the owned electric road they happen to live. FEDEBBL SUBSIDIES co-ops serve 25 Because we live outside the TO ELECTRIC UTILITIES million Americans. major media markets, however, our PER CONSUMER We use our story rarely gets told. And when it Municipal does, well, facts wrong. (Public) Utilities co-ops to keep the the are often $ 93.37 lights on. lb stay The truth is, total federal Investor Owned wann. lb attract subsidies for rural co-op power (Private) Utilities new jobs. 'lb are lower than for any other kind $61.89 improve rural edu- of electricity - less than $1 for every America's Rural American. Electric Co -ops cation and health $46.25 care and housing. If you don't know that, you're In other words, missing the real story- and most we use our rural electric co-ops to of the country you call home. get things done. And fulfill the promise America first made to lb get the facts, call us at (202) 857 -9538.

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BARTER AFFILIATES + IND f1.11 - magazines planned by the networks. they always have to kill the goose that format is they stay in originals all CBS, NBC and Fox all say they have laid the golden egg ?" year, and the ratings are pretty consis- magazines in development expected to Richard Kostyra, president, Media tent. For advertisers that's a plus be- launch later this year. And ABC has a First International, agreed. "It's a bad cause their rating point levels are met second new magazine, Moments in trend," he said. "It doesn't matter in all four quarters." Crisis, being developed by Phylis what it is, too much of it is too much. Forrest Sawyer will host and report McGrady and planned for fall 1993. It dilutes and neutralizes the value of for the show. The correspondents in- So far, viewers have signaled a the [genre]." clude ABC News veterans Sheila thirst for such programs, but some ad- But others don't see it that way. "I MacVicar, Lisa McRee and Jay vertising executives are concerned. "I don't think it's a problem," said Schadler, and John Hockenberry really have my doubts," said one ex- New York -based media buyer Paul (from National Public Radio) and Mi- ecutive at a leading agency. "As usu- Schulman. "The viewers will tell us chel McQueen (from the Wall Street al, the networks see a trend and whether we've saturated the market Journal). Nightline's Jeff Greenfield they're all going overboard. Why do with magazines. The beauty of this will do commentary pieces as well. CNBC hopes to get people talking Call -in theme week is latest effort to create buzz over channel By Rich Brown on board until a replacement was true; there are two different program- named. CNBC parent company NBC ing elements. They're somewhere in CNBC next week launches "Talk is said to be looking to restructure the between, and a lot of agencies and Back America," a week's worth channel within the company so that it their clients have problems with that. of programing that will mark the would report to either NBC News or They're neither fish nor fowl. They're first in a series of planned theme the NBC -owned and operated stations still trying to wrestle with what they'll weeks for the channel and the latest (BROADCASTING, Feb. 8). And some be when they grow up." attempt by the network to attract atten- ad agency executives say the net- It has been almost a year since tion to itself. work's hybrid money /talk format con- CNBC, its acquisition of the Financial Nearly four years after its launch, tinues to leave a confusing impres- News Network complete, dropped the some say CNBC is still in search of an sion. "FNN" name from its daytime busi- identity. "They are trying to tell us through ness and financial news lineup and In many ways, CNBC is in a state their advertising that they have some introduced an ambitious marketing of flux. The network still has not kind of unified feel," says Tom Win- plan designed to relaunch the channel. named a president to replace Al Bar- ner, executive vice president and di- CNBC officials say they spent $20 ber, who announced his resignation rector of marketing services at CME- million on the marketing effort. last September but agreed to remain KHBB Advertising. "That's just not Marketing is key in helping the network establish itself, but the available dollars are limited. So rather than FRAME make a comparable investment this FREEZE year, most of CNBC's upcoming marketing efforts will instead focus on TOP 5 BASIC CABLE PRIME TIME RATINGS various theme weeks that the network NETWORK -HOUSEHOLDS (THOUSANDS)- RATING /SHARE has set up for each quarter of the year, says Caroline Vanderlip, senior vice president, marketing and affiliate rela- USA tions. "We're trying to find more inven- tive ways to promote the network, given that our dollar allocation is not as TNT high as it was last year," says Vander - lip. "We have a very strong story to tell and limited resources to do it." TBS Vanderlip says CNBC also plans to For week of February promote itself in upcoming months 15 -21. All data sup- through affiliate spots that were given plied by outside sources to CNBC in exchange for promotional CNN based on Nielsen Media materials from the network. More than Research. Ratings and 35% of the network's affiliate base has shares based on coverage agreed to give the channel 500 spots in ESPN 725 1.2/1.8 households of each net- the second quarter alone, she says. work. Prime time is 8 -11 p.m. The first theme week, "Talk Back America," will feature a full week of

30 Programing Mar 1 1993 Broadcasting & Cable You can count on us. Can we count on you?

Because more than ever before, our message deserves to be heard. The Army National Guard makes up about one -half of our nation's combat forces. And we need men and women to help keep us strong-ready to protect our community and defend our country. We have been there during natural disasters, in the fight against drugs and in the protection of our environment. It's a commitment that takes dedication. Guardmembers give at least two weeks a year and two days every month to the Guard -and to you. Could we have a minute of your time? Run our spots whenever possible. And if you can't spare a minute, we'll settle for :30. Even :20. To obtain free dubs of Almy National Guard PSAs call your nearest Army National Guard State Marketing NW, or write: National Guani Bureau, Advertising Distribution Center, PO Box 1776, Edgewood, Maryland 21040.

Alabama 6linois Nebraska South Carolina (205) 271-8386 (217) 785-3623 (402) 473-1169 (803)748 -4285 Alaska Indiana Nevada South Dakota (907) 264-5304 (317) 247-3241 (702) 887-7232 (605)399 -6681 Arizona Iowa New Hampshire Tennessee (602) 267-2723 (515) 242-5430 (603) 225-1288 (615) 5323089 Arkansas Kansas New Jersey Texas (501) 7914107 (913) 266-1097 (609) 5'10- 169/70 (512)465 -5074 California Kentucky New Mexico Utah (916) 854 -3276 (502) 564-8516 (505) 473-2526 (801)524 -3645 Colorado Louisiana New York Vermont (303)397-3128 (504) 278-6217 (518)786 -4774 (802)864 -1175 Connecticut Maine North Carolina Virginia (203) 548-3234 (207) 942-7667 (919)664 -6113 (804)344 -4275 Delaware Maryland North Dakota Virgin Islands (302) 324 7099 (410) 653-3682 (701) 224-5130 (809)778 -4855 Washington, D.C. Massachusetts Ohio Washington (202) 433-5142/43 (617) 861-0263 (614) 889-7435 (206) 581 -8921 Florida Michigan Oklahoma West Virginia (904) 823-0388 (517) 483-5681 (405)425 -8306 (304) 341-6438 Georgia Minnesota Oregon Wisconsin (404) 621 -6608 (612) 296-4469 (503) 945-3982 (608)241 -6341 Guam Mississippi Pennsylvania Wyoming (671)637- 2769/70 (601) 973-6320 (717) 865 -8451 (307)7726256/41 Hawaii Missouri Puerto Rico (808)737 -1522 (314) 751-9655 (809)725 7447 Idaho Montana Rhode Island (208) 389-5115 (406) 444-6933 (401)457-4322 Americans AtTheirßest.

Al BRCUO1033 hue, Vladimir Pozner and Bob Hogan to head cable Berkowitz. shopper CNBC is still ironing out the details ormer cable executive Gerald Hogan is re- for future theme weeks, but the network has tentatively set up its second turning to the field as president -CEO of week, Home Shopping Network Inc. "Renewing the American Dream," which will focus on jobs and Hogan, who has served as vice chairman of entrepreneurs and run Whittle Communications L.P. since October through the week of June 14. Also on tap is a third 1990, previously spent 19 years as a top execu- theme week, "Consumer tive at Turner Broadcasting System. Hogan Survival Week," which run joined TBS in 1971 as an account executive and will during the second week eventually became president of Turner Enter- or third of October. tainment Networks. While ratings remain low for CNBC, Vanderlip says the channel's In his new capacity at HSN, Hogan will g}i_ average household audience is two - oversee the operations and strategic direction of _ == and -a -half times greater than it was a the company. The position was previously held by Roy M. Speer, who year ago. Awareness of the channel is will continue to serve as chairman of the board and adviser on day -to -day up more than 100% as measured by activities. The appointment comes two months after Tele-Communica- cume, she says. And as for any possi- tions, Inc. spin -off Liberty Media Inc. purchased 75% of the company. ble confusion about CNBC's identity, Vanderlip says the network is still ex- call -in television. Beginning March 8 the theme week will feature the Talk perimenting. and continuing through March 13, Back America Special, a 90- minute "We still think of ourselves as a viewer call -ins, rather than scheduled call -in show that will feature CNBC young service that should always be guests, will set the pace for the net - personalities Tom Snyder, John experimenting in our genre," says work's programs. The first night of McLaughlin, Dick Cavett, Phil Dona- Vanderlip. Fox affils deal for radical dude `Simpson' pricing appears to remain apace of big- ticket '80s sitcoms

By Mike Freeman eth Television's carefully crafted pro- Twentieth sales executives say they motional blitz was a concerted effort have sold the show -to Fox affili- Going into last January's NATPE to impress on station buyers that the ates-in another half -dozen non -Fox convention with a "pre -emp- off-Fox sitcom falls into the "must O &O markets, putting the sitcom on tive" sale of The Simpsons to buy" category. the highest pricing pace since The all seven Fox -owned stations, Twenti- Now that the tire kicking is over, Cosby Show and Who's the Boss? Paramount Station Group's WTXF- TV Philadelphia leads the list of latest Fox affiliate signings, followed by a group deal with Scripps -Howard Broadcasting's WFTS(TV) Tampa, KNXV -TV Phoenix and KSHB -TV Kan- sas City, and Meredith Broadcasting's WOFL(TV) Orlando. Counting the seven Fox -owned stations, which were rumored to have agreed to a group weekly license fee approaching $900,000, total station sales -at last count -represent 13 markets and over 30% U.S. coverage. Ken Solomon, Twentieth's executive vice president and general sales manager, would not identify other markets in play, but says non -Fox network affiliates had tendered offers in all of the has the Ed Theatre in Manhattan, where CBS acquired Sullivan David Letterman five most recent markets sold on the will originate his show when it moves to CBS. Finding an acceptable production facility was the key to whether the show moved to Los Angeles or stayed in New prime time access rule- exempt Simp- York. Ed Grebow, the CBS VP who negotiated the deal, says the network paid $4 son. million and will spend millions more renovating the 1927 structure. Grebow says According to a New York station CBS also obtained substantial tax breaks from the city of New York as part of the rep source, Twentieth's sales deal to keep Letterman in New York. Letterman's CBS show debuts Aug. 23. "overt" strategy is to give Fox affiliates "first

32 Programing Mar 1 1993 Broadcasting & Cable dibs" in turning in a bid, then make "secondary offerings to non -Fox stations if the minimum asking price is not met by the Fox affiliate in the market." Even though the source says Twentieth set individual $40,000- $50,000 weekly asking prices in Tam- pa, Phoenix and Kansas City, the syndicator reportedly accepted individual $25,000- $30,000 bids in the group deal with the three Scripps - Howard stations in those markets. As for Philadelphia, the fourth -largest ADI market in the country, one Philadelphia station source says Twen- The following are the top 30 basic cable programs for the week of Feb. tieth set a $70,000 weekly floor price, 15 -21, ranked by total number of households tuning in. Ratings are based in line with the price Fox O &O's on each network's total coverage households at the time of the program. KDAF -TV Dallas and WTTG -TV Wash- Data are supplied by outside sources based on Nielsen Media Research. ington are rumored to have paid. However, it is not immediately known Hsehlds. Rtng. Program Time (ET) Network if Paramount's WTXF negotiated a (000) lower fee. While declining to comment on pric- 1. 3,171 5.4 NBA All Star Sat. 7-10:30p TNT ing, Solomon claimed prices are pacing Salute ahead of fees paid for the last two "pre- 2. 2,257 3.8 Ren &Stimpy Sun. 11- 11:30a Nick mium" off-network sitcoms to hit the 3. 2,177 3.7 Rugrats Sat 7:30 -8p Nick marketplace - Married... with Children 4. 2,072 3.4 Fade to Black (movie) Sat. 3-5p USA and Roseanne, both which have re- of 5. 2,028 3.4 Murder She Wrote Fri. 8-9p USA portedly earned more than $1.5 million 2,008 Red (movie) Sun. 3-5p TBS to $1.8 million per episode nationally 6. 3.3 Sonya with their off-network launches over the 7. 2,003 3.3 Monday Night Raw Mon. 9-10p USA last two seasons. 8. 1,987 3.2 Presidential speech Mon. 9:15 -9:30p CNN Gene Lothery, vice president and analysis general manager of WCAU -TV Phila- 9. 1,977 3.3 Beastmaster (movie) Sun. 12:30 -3p TBS delphia, says the CBS O &O, like oth- 10. 1,939 3.3 Clarissa Explains It All Sat. 8-8:30p Nick er non -Fox affiliates in the market, was afforded the opportunity to bid on 11. 1,928 3.2 Murder She Wrote Mon. 8-9p USA the off-network series, but declined to 12. 1,920 3.1 State of the Union Wed. 9:15- 10:15p CNN commit a prime access time period for 13. 1,823 3.0 Tuesday Night Fights Tue. 9-11p USA the PTAR- exempt series and sat out 14. 1,802 3.1 Rugrats Sun. 10:30-11a Nick the active bidding. 15. 1,780 2.9 Murder She Wrote Tue. 8-9p USA "Off- network series historically 16. 1,772 2.9 Allan Quartermain Sun. 10:30a-12:30p TBS have a very life, short shelf and our (movie) first consideration was whether Th.' 17. 1,759 Salute Shorts Sun. 11:30a-12n Nick Simpsons is a viable alternative to 3.0 first -run programing over the long- 18. 1,754 3.0 Ren & Stimpy Sat. 9-9:30p Nick term, which we didn't feel was the 19. 1,715 2.8 State of the Union, Wed. 10:15- 10:30p CNN case," says Lothery, whose station GOP response made a high -priced gamble on The 20. 1,697 2.8 State of the Union, Wed. 10:30-11p CNN Cosby Show previously. "Like all oth- post- analysis er off-network sitcoms, the chance i 21. 1,674 2.7 State of the Union, Wed. 9-9:15p CNN that they'll exhibit an erosion after pre- speech analysis their first or second seasons, and the 22. 1,664 2.8 Andy Griffith Tue. 6:30 -7p TBS license fees are not structured to take into account their actual performance 23. 1,643 2.7 Of Limits (movie) Sun. 2-4p USA [rating] levels." 24. 1,641 2.8 Guts Sun. 6:30 -7p Nick However, Solomon counters that 25. 1,623 2.8 Doug Sat. 7-7:30p Nick "off- network is still a much safer bet 26. 1,602 2.7 Clarissa Explains It All Sun. 12- 12:30p Nick than first -mn. If you look at Married 27. 1,596 2.6 Saved by the Bell Thu. 5-5:30p TBS ...with Children, another off-Fox sit- 28. 1,587 2.7 Doug Sun. 10- 10:30a Nick com, it has continued to show signs of growth in year two [in syndication], 29. 1,584 2.7 Guts Sat. 6:30 -7p Nick and Roseanne has grown steadily to an 30. 1,579 2.6 Saved by the Bell Wed. 5-5:30p TBS 8 rating right behind Married." a

Broadcasting & Cable Mar 1 1993 Programing 33 For cable, compression is name of game channel TCI says it will make room for two new services in compressed world of 1994

By Steve McClellan Channel prior to the launch of the new service, according to TCI's Palmer For cable programers intent on and other sources. The test will be launching two new game chan- conducted to examine the interactive nels, compression may be the elements being developed for the key to success. channel. Just two years ago, two comedy According to IFE's Hams, interac- channels owned by Time -Warner and tivity will be featured in all the newly Viacom were forced to merge, partly developed games and a good portion due to a lack of capacity. In the next of the library game shows that will be year to 18 months, two proposed game telecast as well. "We are trying to show channels are expected to launch. generate a network for the future Both have the backing of the nation's here," he said. "Interactivity is the largest MSO, Tele- Communications key." Many of the interactive ele- Inc. ments involve trivia games that view- According to Jedd Palmer, vice ers can play via the telephone. president, programing, TCI, the com- IFE is working with Game Technol- pany plans to pick up both services, ogies Inc., an interactive IFE's Ron Harris television although clearance is subject to the producer based on the Raleigh Studio signing of definitive carriage agree- lot in Hollywood, where the channel ments yet to be worked out. wouldn't proceed without at least 5 will originate. Palmer says the plan is to have The million subscribers, a number that The Sony- United Video channel Game Channel, being developed by would seem assured once a carriage also plans interactive elements, al- International Family Entertainment, deal with TCI is completed. though it will rely much more on li- within TCI's compression package of IFE has offered charter affiliates a brary product (including the Goodson, programing when the compression year of the new channel free of Barry & Enright and Merv Griffin scheme is put in place at the beginning charge. Harris also said that the com- game libraries) than IFE. of 1994. According to Ron Harris, an pany is guaranteeing operators that "They both have the makings of IFE senior vice president, who is in they will at least break even on the workable formats," said TCI's Palm- charge of developing The Game Chan- service because they will receive a er. "Each will have a different appeal, nel, the plan is to launch the channel percentage of the interactive revenues and it makes sense for us as a cable in the fourth quarter of 1993. (from 900 -number phone charges) at company to offer as many products Palmer said that if a second pro- least equal to the value of the sub fees available to as many viewers as we posed game channel, The Game Show they pay out. can." Channel, is ready in time, it too would IFE also plans to test the game So far, the companies behind the be part of the compression package at channel concept in a block of time two game show projects have not con- launch, or will be added later when it carved out of the co -owned Family sidered merging their channels. does launch. The sense among cable operators is that The Game Show Channel, a venture of Sony Pictures Turner to drop kids news Television, United Video and Mark show Goodson Productions, is not as far By Steve McClellan the show was offered for straight bar- along in its development as the IFE ter, with two- and -a -half minutes of project. News for Kids, the weekly half - both local and national time. Walden But sources involved with the Sony hour barter syndication news said the company probably will not project insisted that work was pro- show from Turner Program Ser- make a decision on the show's fate ceeding apace and that a launch date vices, will not be renewed for next until summer. of late 1993 or first- quarter 1994 was year, at least as a barter offering. TPS still the goal. officials say the show, though well - Those sources said there was noth- received from a content standpoint, ing to talk about with respect to com- failed to generate the ratings and ad- Errata mitments from cable operators. IFE's vertiser support necessary to justify In Feb. I issue, NATPE roundup Hams also declined to talk about cable the high cost of production: $35,000- story misidentified One World Enter- operator commitments to date, but $40,000 a week. tainment as a program distributor. other sources at the company said the The show may return as a cash of- In fact, One World does not sell company has lined up commitments fering, however, if enough stations shows to stations but does sell bar- from systems representing between pony up license fees to justify continu- ter advertising time in syndicated pro- 2.5 million and 3 million subscribers. ing production, says John Walden, se- grams. Harris did confirm that the company nior vice president, TPS. This season,

34 Programing Mar 1 1993 Broadcasting & Cable YOUR YEARBOOK IS BA K! Look for our ad in this issue for more information on Broadcasting & Cable Yearbook 1993. Ratings Week : Broadcast The World According to Nielsen, Feb 15 -21 abc ABC o CBS c' NBC 'M FOX MONDAY 13.1/20 16.4/25 14.4/22 5.6/8 8:00 49. FBI: Untold Stor 11.5/17 9. Fresh Prince 18.4/27 19. Evening Shade 15.2/22 8:30 38. American Det. 12.4/18 22. Blossom 15.0/22 82. Fox Night at the Movies -I'm Gonna Git U 9:00 13. Murphy Brown 17.0/25 Sucka 5.6/8 28. ABC Monday Night 9:30 16. Love and War 16.4/25 32. NBC Monday Night Movie -Ordeal in the Arctic Movies- Darkness Before 10:00 14.0/22 11. Northern Exposure Dawn 13.1/20 10:30 17.5/28 TUESDAY 13.2/20 22.0/33 4.4/6 15. Full House 16.5/24 8:00 10. Rescue: 911 17.9/26 83. Class of '96 4.7/7 8:30 25. Hangin w /Mr. C 14.3/21 47. Country Music's 8. Roseanne 18.7/26 Greatest Hits 11.7/17 9:00 84. Key West 4.1/6 9:30 40. Jackie Thomas 12.3/18 1. CBS Tuesday Movie - 10:00 Queen, Pt. 2 24.1/37 71. Civil Wars 8.6/14 66. Dateline NBC 9.8/16 10:30 WEDNESDAY 16.6/25 11.8/18 8:00 7. Home Improvmt 18.8/28 48. In the Heat of the Night 52. Unsolved Mysteries 38. Beverly Hills, 90210 8:30 14. Coach 16.8/25 11.6/17 11.0/16 12.4/18 9:00 NR State of the Union Address NR State of the Union Address NR State of the Union Address 66. Melrose Place 9.8/14 9:30 19.9/27 12.2/17 11.6/16 10:00 44. Billy Ray Cyrus Special 45. NBC News Analysis 10:30 12.0/17 THURSDAY 13.7/21 19.3/29 12.7/19 11.5/17 8:00 61. Cheers 10.3/16 19. Simpsons 15.2/23 42. Top Cops 12.2/18 45. Wings 12.0/18 29. Martin 13.6/20 8:30 33. Matlock 13.0/19 9:00 12. Cheers 17.3/25 55. Simpsons 10.6/15 9:30 3. CBS Movie Special - 10:00 Queen, Pt. 3 22.8/34 21. Prlmetlme Live 15.1/24 61. L.A. Law 10.3/16 10:30 FRIDAY 12.4/21 11.9/20 10.9/19 7.7/13 8:00 23. Family Matters 14.8/26 60. Golden Palace 10.4/18 73. America's Most Wanted 81. Secret Service 6.2/11 8:30 26. Step By Step 14.1/24 53. Major Dad 10.7/18 7.9/14 51. Dinosaurs 11.4/19 74. Sightings 7.8/13 9:00 30. NBC Movie of the 9:30 70. Camp Wilder 9.0/15 36. Miss USA Beauty Week -Perry Mason: Case 76. Sightings 2 7.0/12 10:00 Pageant 12.5/21 of the Skin Deep Scandal 36. 20/20 12.5/21 10:30 SATURDAY 9.2/16 12.8/22 9.2/16 8.6/15 8:00 26. Dr. Quinn, Medicine 78. Almost Home 6.8/12 68. Cops 9.5/17 72. ABC Saturday Night 8:30 Woman 14.1/24 77. Nurses 6.9/12 53. Cops 2 10.7/18 Movie -Columbo: Murder In 9:00 Malibu 8.5/14 55. Empty Nest 10.6/18 75. Code 3 7.5/13 9:30 42. Discovery of Noah's Ark 59. Mad About You 10.5/18 79. Code 3 2 6.6/11 10:00 12.2/21 55. The Commish 10.6/19 64. Sisters 10.2/18 10:30 SUNDAY 14.0/20 20.9/30 13.4/20 10.6/15 7:00 64. Life Goes On 10.2/15 2. 60 Minutes 23.4/35 61. Fox Movie Special 7:30 - 24. NBA All Star Game Don't Tell Mom, the 23. Am Fun Home Vid 14.8/21 8:00 5. Murder, She Wrote 14.5/22 Babysitter's Dead 10.3/15 8:30 35. Am Fun People 12.7/18 20.4/29 9:00 34. Marled w /Childn 12.9/18 17. ABC Sunday Night 9:30 6. CBS Sunday Movie 49. In Living Color 11.5/16 Movie- Driving Miss Daisy - 55. Saturday Night Live 10:00 Family of Strangers 19.8/29 16.0/23 Special 10.6/17 68. Cops 9.5/14 10:30

WEEK'S AVGS 13.0/20 17.0/26 11.9/19 8.7/13 SSN. TO DATE 12.5/20 13.4/22 11.1/18 7.8/12 RANKING/SHOW [PROGRAM RATING /SHAREI *PREMIERE SOURCE: NIELSEN MEDIA RESEARCH YELLOW TINT IS WINNER OF TIME SLOT

Broadcasting & Cable Mar 1 Programing 35 Country's new competitor: new country But many observers still see one format, with little room for niches

By Peter Viles skewing station that calls itself "The Rebel." The other country station, The remarkable growth of country WQKB -FM, operated by EZ Communi- music has spawned new niche cations, programs a mainstream "Hot formats ranging from "Young Country" format that competes head - Country" to "Rebel Country," and to-head against WDSY. has sparked numerous local battles pit- Gerry McCracken, music director ting country stations against each oth- for the three Entercom stations, deer. scribes "The Rebel" as a "guerilla In Pittsburgh, for example, there station" designed to steal some youn- were only two country stations as re- ger listeners away from WDSY before a cently as late last year, and now there competitor does. are four, including three FM's. "It's there to carve out a niche and "The enemy is us," says Charlie to fend off attacks on [wDSY]," he Cook, senior vice president, McVay says. "Somebody is going to eat our Media, and secretary of the Country young. It might as well be us." Radio Broadcasters. "There are not But NewCity's Morley cautions very many markets where you still that a slight increase in country lis- have a single country station." tenership will not necessarily attract So when country radio programers equal amounts of revenue. "From a head to Nashville this week for the buying point of view, I don't think 24th annual Country Radio Seminar, too many buyers are going to buy Country superstar Reba McEntire head- many of them will be coming face -to- more than two country stations in a lines the 'Super Faces Show' at the 24th face for the first time with their new Annual Country Radio Seminar, to be held market. And in many markets I don't local competitors. March 3 -6 in Nashville. think they're going to buy two deep While many observers maintain that too often." country will not split into more than somewhat younger- skewing format." Perhaps because of those limits, one format, there is clearly some Similarly, in Pittsburgh, Entercom many observers doubt that niche coun- splintering occurring. In markets operates three of the market's four try formats can survive on their own. where country has a huge share, like country stations, effectively protecting Among the doubters is Cook, who Dallas, niche formats such as Alli- its dominant FM country franchise, contends that dominant country sta- ance's "Young Country" have proven tions can usually maintain their market successful. leads by shifting slightly toward more And, perhaps more significantly, current music. niche formats have become crucial "Having two [country "There are varying opinions on parts of duopoly and local- marketing- whether country can really splinter agreement strategies designed to pro- stations] effectively into different formats," observes tect dominant country stations. In both protects us from any Johnny Michaels, program director at San Antonio and Orlando, NewCity WYNY(FM) New York. Communications is operating two FM raiders." Like Cook, Michaels says the evi- country stations, essentially guarding Jim Morley, NewCity dence shows that mainstream stations its mainstream country stations against can play more current music without new competition by creating it them- losing older listeners. "What's hap- selves. pening is that the older audience, al- "Having two effectively protects us WDSY -FM, by adding two niche coun- though they might want to hear some from any raiders," says NewCity Ex- try stations -WEEP -AM, which broad- country oldies, will always go back to ecutive Vice President Jim Morley. casts Satellite Music Network's "Real the mainstream stations because they "And we figure we can grow the Country," an older -skewing format, want to know what's new in the for- country audience by providing a new, and WXRB -FM, a hit -driven, younger- mat."

36 Radio Mar 1 1993 Broadcasting & Cable Network guessing game: what's next for Unistar? Among the options: syndication of shock jocks, 24 -hour sports format, rep firm

By Peter Viles Infinity's stable of talkers Infinity Broadcasting's entrance into the network radio business has set off a guessing game among radio executives, with one question dominating all others: Now that he's running a network, what will Mel Kar- mazin do with it? While Karmazin told BROADCAST- ING & CABLE he has not made final decisions about major changes at the Unistar Radio Networks, he men- tioned several possible moves under consideration, including: Syndicating high -profile talk personalities from Infinity stations, Among possible Infinity moves: having (from left) Don Imus, G. Gordon Liddy and Doug ( "The Greaseman') Tracht join Howard Stern in syndication among them Don Imus, G. Gordon Liddy and Doug ( "The Greaseman ") Tracht. est levels after the Unistar deal, clos- many questions as it answers. For ex- Using DJ's from Infinity stations, ing last Wednesday (Feb. 24) at $29 ample: Will Infinity's shock jocks, so such as Dallas morning man Ron per share, up from $26 at close of successful in major markets, work Chapman, on Unistar's 24 -hour music business Feb. 17. elsewhere? Will national advertisers formats. Still, network executives and ob- support them? Starting a new, 24 -hour all -sports servers said the agreement raises as Karmazin partly answered that format. Taking a more competitive approach to the 24 -hour format business, which now boasts low costs, rather than To get a good idea of what a great idea we have high ratings, as its chief advantage. in Image Watches, paste your color logo here.

"No one's ever put together a for- OR EVEN BETTER.. . mat that can win in a market," Kar- mazin said. "I would be thinking in SEND US YOUR COLOR LOGO terms of producing a format that can Any size letterhead business card or finished color logo design which need not be returned win." with $14.50* each Karmazin, president of Infinity Broadcasting, signed a management and we'll rush you a personalized working agreement on Feb. 18 to run Unistar, quartz watch sample as our convincer! Water - ending months of negotiations be- 'Tax and shipping included Resistant tween the station group and the net- (Special YE Price Introductory Offer) work. As part of the deal, Infinity has (Limit: 2 samples per company ® S14.50 each) Case an option to take an ownership stake in Your company logo in full color on the dial of Unistar. Karmazin said it is likely he a deluxe, water -resistant wristwatch. 18K To dispel any confusion from imitators we stamp our name on will take advantage of that option, al- Goldplated case, water-resistant leather strap, the back of though not immediately. battery powered quartz movement with each watch. Most industry observers said the THIS 6. CREATION OF a lifetime warranty except batteries. IMAGE deal would rejuvenate Unistar, largely (Lifetime = as long as you want to use the Please look for this WIATOMes,Hc seal of excellence. CoPidowo ® because it gives the network access to watch.) Remarkably inexpensive even in JuMMMOVT new programing and to Infinity's line- small quantities. up of successful major- market sta- Catalog sheet and details on request. tions. Compare our Service! "I'm very excited about it," said Upon receipt of your finalized, Sam Michaelson, senior associate company approved color logo, IMAGE WATCHES; INC. buying director for radio at Saatchi & count on 10- working -day Attention: Mr. Robo turnaround from receipt of order Saatchi. "I really believe it's a very Ave. to shipment, sooner if needed! 9095 Telstar positive change for network radio." El Monte, CA 91731-2809 Wall Street apparently believed the Free re -do of watch dial if not satisfied (818) 312 -2828 (800) 344 -8050 agreement would help Infinity as 9 AM - 5 PM Mon. - Fri. Pacific Coast Time well -Infinity's stock rose to its high- LOGO WATCH LEADER FOR OVER 12 YEARS IMAGE WATCHES. INC A . .- Pese -,e Unconditional Money Back Guarantee Broadcasting & Cable Mar 1 1993 Radio 37 question, saying he wouldn't necessar- agreements that link Infinity to all four "At this point, I wouldn't assume ily seek national advertiser support for major networks, but especially with that just because we're involved in the all syndicated programing. He pointed Westwood One. If Karmazin were to network business, we won't continue to the successful example of Howard break those agreements and make all our affiliations with other networks," Stem, whose morning show is sold to Infinity stations Unistar affiliates, the he said. stations for cash, with no time taken benefits to Unistar would be obvious: Westwood Chairman Norm Pattiz for network spots. Karmazin said that more listeners, thus higher ad rates. would not comment on his dealings arrangement will continue for Stern. Such a move appears to be especial- with Infinity stations. But, like other There also has been speculation that ly threatening to Westwood One, network executives, he extended Kar- Karmazin may use Unistar's national which, according to one estimate, re- mazin a respectful welcome to the sales organization as the basis to form lies on Infinity stations for as much as business. "It shows great confidence his own rep firm to sell national spots 6% to 7% of its audience. in the network business," Pattiz said. on the Infinity stations. But Infinity currently receives large "The more good operators you can The network affiliation of the Infin- cash payments from Westwood and have in the business, the better the ity stations also has emerged as an other networks, and Karmazin said he industry will be perceived." intriguing issue. Those 21 stations wouldn't necessarily try to cut off that Pattiz added, "Mel doesn't get into now have various separate affiliation cash flow by dropping the networks. anything to lose."

What hath duopoly rules wrought? After six months of liberalized ownership restrictions, buying is brisk in mid -size markets; new environment is also said to inspire large mergers

By John Gallagher For the most part, duopoly is ac- people making pretty good money, a complishing what it set out to do: con- couple people maybe making a little or Six months after the FCC relaxed solidate the middle and small markets, break even, and five people losing the radio rules to allow an opera- where station move -ins in the late money." In a lot of those markets, he tor to own up to three AM's and 1980's contributed to an overvalued said, many of the stations losing mon- three FM's in a single market, approx- market and led to a glut of underper- ey were the move -in's. imately 70 duopoly deals have been forming stations. "There aren't big Consolidation is occurring even in acted upon by the commission, the dollars in those markets, so it's going rural areas; 24 of the 42 deals in mar- majority of them approved, as of Feb. to be a natural tendency to double kets under 100 took place in markets 8. unranked by Arbitron, that is, in mar- The breakdown: three deals in the kets below the rank of 263. "Most of top 10 markets (two of those involving those markets had at least another sta- Infinity's purchase of Cook Inlet sta- "The rule change has tion move in, and that's a 100% in- tions in Boston and Chicago), eight in effectively provided crease in competition," said Black- markets I I -25, 17 in markets 26 -100, burn. "That's wrong. That's bad and 42 in markets 100 -plus. Only the mechanism business." He sees nothing wrong three of the deals involved AM -AM with one operator, in rural markets, combinations. whereby some very essentially owning the market. "If "There really are two tiers here," large mergers that you don't allow one guy to own them says radio broker Gary Stevens. "On all, you won't have anything." the one hand, you're going to have the otherwise wouldn't All the duopoly transactions, save kind of trading we're talking about have been permissible one, involved operators already in a now, which appears to be predomi- market. The lone exception is Prism nantly occurring in the middle mar- are now Radio, headed by Bill Phalen, which kets. went into Tucson, where it owned "On the other hand, the rule change permissible." nothing, and purchased two combos, has effectively provided the mecha- Broker Gary Stevens KNST(AM) -KRQQ(FM) and KWFM -AM- nism whereby some very large merg- FM. "That's their strategy," said Bus - ers that otherwise wouldn't have been sell. "Any market Prism goes into, permissible are now permissible." up," said radio broker Don Bussell of they immediately want to have two One such possible merger involves Questcom Radio Brokerage. But, he [stations]." Shamrock Broadcasting, which is said, "You go to Los Angeles or New In the next year or two, after more close to an agreement to purchase York, and the Capcities, CBS's and consolidation has occurred, Bussell Malrite Communications. Shamrock Cox's of the world are [already] all expects owners with duopoly opera- would jump from 15 to 25 stations and making good money." tions to market them together. "You give them two combos in San Francis- Blackburn & Co.'s Richard Black- build them up, you've got a power- co, adding Malrite's KNEW(AM) -KSAN- burn noted that a year ago, "in mar- house cash -flow machine. Why not FM to KARL- AM -FM. kets 26 to 100, you had two or three sell both as a package ?" he asked.

38 Radio Mar 1 1993 Broadcasting & Cable Independent TV's strategy: Neutralizing the competition Continued from page 12

"affiliates" do carry some separate ager Donita Todd. tisers are less likely to be impacted public affairs programing and also re- Joint sales agreements may pull ad- than local buyers, who may lose a ceive one local avail per hour in non - ditional national advertising dollars low -priced station on which to begin Fox dayparts. into a market. A weaker station, advertising if the weaker station is

Similarly, WNRW's simulcast agree- whose 1 or 2 rating might have been closed or sold to a non -profit entity. ment helps its signal reach into the ignored by a national rep, may get Squeezing the programing northeastern part of Greensboro, some credit when combined in a joint marketplace N.C., where it previously had signal sale with the dominant independent. problems, according to General Man- But it appears that national spot adver- Having control over more than one A TV station consolidation chronology

Market Date begun How indie market has been consolidated Market Date begun How indie market has been consolidated

Birmingham, AL 3/91 WDBB Tuscaloosa & WNAL -TV Nashville cont. Agreement not expected to be Gadsden simulcast ABRY's WTTO renewed at expiration In 1995. under affiliation agreement. Oklahoma City 8 91 Heritage Media sold its KAUT to Buffalo, NY 9/90 Act Ill gave partial equity educational TV authority, while interest in its WUTV to simultaneously buying KOKH -TV. owners of competing WNYB -TV, Pittsburgh 9 91 Sinclair Broadcasting sold WPTT who then sold that station to to station manager, who signed religious broadcaster. home shopping agreement. Greensboro- 10/91 WGGT simulcasts, under lease Simultaneously bought WPGH -TV. Winston -Salem- agreement, Act Ill's WNRW. Three months later WPGH -TV High Point, NC leased time of WPTT -TV.

Hartford, CT 3/93 Renaissance is to sell WTXX Richmond, VA 9/88 Act Ill's WRLH -TV bought assets of to nonprofit broadcaster, WVRN -TV, turned license back to while buying WTIC -TV. FCC. Little Rock, AR 9/92 Clear Channel's KLRT leases Sacramento, CA ' Joint sale of Koplar's KRBK -TV and commercial time of KASN, for GE's KSCH -TV would allow buyer to which it also handles promotion. spin off one to non -competitive third party. Another proposal would Milwaukee ABRY's WCGV -TV has proposed turn one of the independents into leasing time of competing WVTV. an all -news channel to be Mobile, AL- WPMI is in talks with WJCT; same programed by KCRA -TV. Pensacola, FL two parent firms are involved in Tucson, AZ 10!91 Providence Journal's KMSB -TV Little Rock joint sales agreement. leases time of Clear Nashville 2/91 Act Ill's WZTV bought most of Channel's KTTU -TV. program assets of WXMT, which became part home shopping. * Under negotiation. * Under consideration.

Broadcasting & Cable Mar 1 1993 Business 39 station in the market can be particular- Point, WNRW can use WGGT to fulfill on one station, we try to have a female ly helpful, especially to the Fox affili- its obligations to carry the Charlotte vehicle on the other." The two sta- ates, which typically are the surviving Hornets basketball games, whenever tions even do some cross promotion or dominant entity. In Pittsburgh this there is a conflict with the Fox net- on each other's airwaves. week for instance, WPGH is moving work schedule. Simple supply and demand would Arsenio to wPTT to make room for the WPGH -TV's Frank also notes that the suggest that syndicators have reason to expected arrival of the Chevy Chase two Pittsburgh stations try to avoid be unhappy with consolidation. Less late -night talk show debuting this fall. competing directly against each other: competition could mean lower bids for In Greensboro- Winston -Salem -High "If we have a male -oriented vehicle their product. Said Mark Barash, the

This week's tabulation of station and system sales ($250,000 and above)

KONJ(AM -KXTN(FM) San Antonio, KONJ(AM) has Spanish format on 1310 recently purchased WGBI -AM -FM Tex. Sold by TK Communications khz with 5 kw day and 280 w night. Scranton, Pa. ( "Changing Hands," to Tichenor Media System Inc. for KXTN(FM) has country format on 107.5 Jan. 11, and "For the Record," p. $11 million. Seller also owns two mhz with 100 kw and antenna 1,514 61). Keymarket is also licensee of four AM's and three FM's. Buyer is head- feet. Broker: Star Media Group Inc. AM's and four FM's. Buyer is headed ed by McHenry Tichenor and is Span- WEZC(FM) Hickory, N.C. Sold by by Jeffrey E. Trumper, and is licensee wTDR(FM) ish- language radio group. It owns Keymarket of Charlotte Inc. to of Statesville, N.C. General KCOR(AM) San Antonio, and recently Trumper Communications of North partner Trumper Communications Inc. purchased KSRR -FM there for $3.8 mil- Carolina Ltd. for $6 million. Seller is is also sole general partner of licensee KKCW(FM) lion ( "Changing Hands," Jan. 1I). It subsidiary of Keymarket Communica- of Beaverton, Ore.; owns seven other AM's and six FM's. tions, headed by Kerby Confer, who KQQL(FM) Anoka, Minn. (Minneapo- lis), and wt.AP(AM)- WMXL(FM) Lexing- ton, Ky. wEZC has AC format on 102.9 mhz with 31 kw and antenna 1,545 ft. P RADIO 100 LIMhITED PARTNERSHIP WEZY(FM) Lakeland, Fla. Sold by as acquired Chapman S. Root Living Trust to Pax- son Enterprises for $4.75 million. Seller owns two AM's and one TV. Buyer is headed by Lowell Paxson, wcTs- FM and recently sold WWNZ(FM) Cocoa Minneapolis /St. Paul Beach, Fla., for $5.01 million ( "Changing Hands," Feb. 15). It from owns six AM's and nine FM's in Flor- ida. WEZY has easy listening format on CENTRAL BAPTIST SEMINARY 94.1 mhz with 100 kw and ant. 100 ft. Broker: Rumbaut & Associates and $11,500,000.00 Media Venture Partners. WKFM(FM) Syracuse, N.Y. Sold by The undersigned acted as broker in this transaction Wilks- Schwartz Broadcasting to New - and assisted in the negotiations. City Communications Inc. for $3.75 million. Seller is headed by Donald Wilks and Michael Schwartz, and recently sold WWKY(AM) -WVEZ -FM Lou- isville, Ky. ( "Changing Hands," Feb. 22). It is also licensee of three AM's and seven FM's. Buyer is headed by Richard A. Ferguson, and operates WSYR(AM)-WYYY(FM) Syracuse. It is also licensee of four AM's and seven FM's. WKFM has classic rock format (with plans to change to country) on Kalil &Co 1 Inc. 104.7 mhz with 50 kw and antenna 3444 North Country Club Tucson, Arizona 85716 (602) 795 -1050 492 feet above average terrain. Bro-

40 Business Mar 1 1993 Broadcasting & Cable program director for WPXI(TV), the becomes more difficult." NBC affiliate in Pittsburgh, "Either But studio executives not in the they are not getting cleared or they are trenches are, at least in their public not getting cleared in visible time opinions, more philosophical about slots. A lot of stuff that doesn't get consolidation in much the same way cleared tends to be barter." Agreeing that advertising agency executives are. was a regional sales SOLD! executive for a They note that the station being ren- major studio who said the result of dered non -competitive was more like- consolidation is that "a tough market ly than not already in a bad situation, KIOA -AM /FM,Des ker: Blackburn & Co. is headed by Alene Whitten, and has Moines, Iowa has been sold no other broadcast interests. Buyer is WHET(FM) Sturgeon Bay and M i d w e s t WOZZ(FM) New London, both Wis- headed by John Huddy, who is also by consin. Sold by Martin Communi- licensee of KADY -TV Oxnard, Calif. Communications, Duke cations to Midwest Communications KADE assigned to ch. 33. Wright, President, to Saga Inc. for $3.5 million. Seller is headed KKAJ -AM -FM Ardmore, Okla. Sold Communications, Inc., Ed by television producer Quinn Martin, by Sunburst Broadcasting Inc. to who also owns WQWM(AM) Kaukauna, Chuckie Broadcasting Co. for Christian, President, for Wisc. Buyer is headed by Duke E. $430,000. Sale of stations in 1991 for $2,700,000. Wright, and is also licensee of five $1.276 million did not close. Seller is AM's and five FM's. WHET has CHR headed by Patrick J. Nugent, who has Charles E. Giddens format on 99.7 mhz with 50 kw and interests in KCTI(AM)- KPJN(FM) Gon- antenna 500 feet above average ter- zales, Tex. Buyer is headed by Law- Broker rain. wozZ has AOR format on 93.5 rence B. Taishoff (90%) and Kenneth mhz with 50 kw and antenna 528 feet W. Taishoff (10%). Lawrence Tai - above average terrain. Broker: Black- shoff is former publisher and now Providing the Broadcast Indus- burn & Co. chairman of Broadcasting Magazine; he has no other broadcast interests. try with Brokerage Services KAYI(FM) Muskogee, Okla. Sold KKAJ(AM) is with country Based Strictly on Integrity, by Narragansett Radio Ltd. to Renda fulltimer format on 1240 1 KKAI- Broadcasting Corp. for approximately khz with kw. Discretion and Solutions. FM has country format on 95.7 mhz $1.6 million. Seller is licensee of with 100 kw and antenna 450 feet. WYNK -AM -FM Baton Rouge, La., and ELLIOT B. EVERS Broker: R.E. KEZO -AM-FM Omaha, Neb. Various Meador & Associates. RANDOLPH E. GEORGE principals have interests in WPRI(TV) WKQR(FM) Citronelle, Ala. Sold by 415-391-4877 Providence, R.I., and WTKR(TV) Nor- Fuller Broadcasting Company of Mo- GEORGE I. OTWELL folk, Va. Buyer is headed by Anthony bile County Inc. to United Broadcast- 404-978-1294 ing F. Renda, and is licensee of WJAS(AM)- of Citronelle Inc. for $305,000. BRIAN E. COBB WSHH(FM) Pittsburgh; WEJZ(FM) Jack- Seller is headed by Gary Fuller, and CHARLES E. GIDDENS sonville, Fla., and KMGL(FM) Oklaho- has 90% interest in licensee of 703-827-2727 ma City and KBEZ(FM) Tulsa, both WZMG(AM) Opelika and WKKR(FM) RANDALL E. JEFFERY Oklahoma. KAYI has CHR format on Auburn, both Alabama. Buyer is RANDALL E. JEFFERY, JR. 106.9 mhz with 100 kw and headed by Thomas C. Wilson, and is antenna 407 -295 -2572 1,005 fee' . Broker: Questcom Radio licensee of WDLT(FM) Chickasaw and Brokerage Inc. permittee of WDWA(AM) Mobile, both Alabama. wKQR has country format WANV -AM -FM Waynesboro- RADIO and TELEVISION Staun- on 101.9 mhz with 2.07 kw and anten- BROKERAGE APPRAISALS ton, Va. Sold by WANV Inc. to na 436 feet. WANV Ltd. for $1.1 million. Seller KVOP(AM)- is headed by Teresa Rogers, and has KATX(FM) Plainview, Tex. Sold by Beach Schmidt Inc. to Ra- no other broadcast interests. Buyer is dio Music Box Co. for $250,000. headed by Robert J. Flanagan and Seller is headed by Robert E. owned by general partner Clark Schmidt, who is principal stockholder Broadcasting Co., which is licensee of of Eagle which recently -FM Broadcasting, ido WKDW -AM Staunton, Va. WANV- purchased KVGB -AM -FM Great Bend, (AM) has country format on 970 khz Kan. ( "Changing Hands," Feb. 22). with 5 kw day and I kw night. WANV- It is also licensee of two AM's and FM has oldies format on 99.7 mhz with MEDIA VENTURE three FM's in Kansas. Buyer is head- 3.25 kw and antenna 1,692 ft. Broker: ed by Michael PARTNERS Blackburn & Co. Fox, and is licensee of KKYN -AM -FM Plainview, Tex. KVOP is WASHINGTON, DC KADE(TV) San Luis Calif. with Obispo, fulltimer country format on 1400 ORLANDO Sold by Community Media Corp. to khz with 1 kw. KATX has AC format SAN FRANCISCO Riklis Broadcasting Corp. for on 97.3 mhz with 100 kw and antenna $825,000. Station is not on air. Seller 500 feet. Subject to F.C.C. approval

Broadcasting & Cable Mar 1 1993 Business 41 YOUR YEARBOOK IS BACK! All the information...all the answers...all the resources...everything Your Yearbook is Back...At Last Year's Price! that made the old Broadcasting Yearbook your industry Because the information in Broadcasting & Cable Yearbook is an sourcebook plus a tabbed, easier-to -use format is in - - integral part of your workday, we've kept last year's price. Plus, with Broadcasting & Cable Yearbook 1993. the Special Discount Offer, you can save as much as 20% off this price: Order before March 31, 1993, and you'll save 10% off the list Updated and Organized to Suit Your Needs! price of $159.95 -yxr price is $143.95. If you place this vital The 1993 edition of Broadcasting & Cable Yearbook offers: industry directory on standing order, you'll receive an additional State running heads at the top of every page for quick reference. 10% off - your final price is only $127.96. Thoroughly updated radio and TV station listings. Important information on cable MSOs and independent owners March 1993.0 -8352- 3315- 4.2 -vol. set c.1,968 pp.5159.95 with 1,000 or more subscribers. Available on Standing Order. Vital details on ownership, FCC rules and regulations, and government agencies right up front. Index of radio and TV station call letters. Information on Multichannel Multipoint Distribution Services /11V\ (MMDS) and regional cable TV news program networks, plus R. R.BOWKER new listings on wireless cable companies, and businesses that A Reed Reference Publishing Company provide bartering services. 121 Chanlon Road New Providence, NJ 07974 Industry Yellow Pages in a separate volume, making the main Dial "1" for Customer Service, and ask BOWKER is a registered trademark volume easier to handle. for Department FMV. of Reed Publishing (USA) Inc. and possibly a credit risk. In addition, ment efforts would be better applied able to compare both stations' finan- with regard to barter programing, the elsewhere." cial records. weaker station was likely to be deliv- And the LMA need not be a perma- That another station or stations may ering poor ratings. Said Twentieth nent decision, he added. "The beauty get a free ride does not make a buyout Television President Greg Meidel, of this type of operation is that it af- a bad business decision, but it may "Your barter is of no value if the fords you the opportunity to operate help explain why there have been few- show doesn't deliver the ratings. And again." er consolidations in large markets, advertisers are more astute in evaluat- Indeed in Nashville, wxMT(TV) has such as Dallas, where the benefits paid ing a show's potential rating; they do for by one would be dispersed among go line by line and market by mar- many. ket." "A number of my clients Policy on hold Measuring success The FCC's policy is to allow consoli- What kind of difference do market are contemplating dations of various kinds as long as one consolidations make to the survivors [consolidation] in company does not actually own, and or dominant stations? The answer to other markets." control, more than one TV license per the question is not as easy at it might market. Commission officials draw changes af- the distinction by judging whether seem, since many other Settel's Don Robinson fecting station profitability have also programing decisions ultimately rest occurred during the past 18 months. with the licensee. For example, if a Program prices have declined and Fox station is leasing its time to another has expanded its schedule. Advertis- already told the market's dominant station, it should have the right not to ing revenue now seems to be emerging station, WZTV(TV), that the agreement run that programing if it chooses. from a cyclical bottom. Separating the between the two stations will not be There are few signs that the corn - effects of all of these from the effects renewed and WXMT will become a mission intends to make consolidation of consolidation is a near-impossible full- fledged competitor again. Some more difficult. If anything, it could be task. LMA, time brokerage or other agree- moving in the opposite direction, to- But one place where the financial ments may in fact have the unintended ward a model similar to radio where benefits of consolidation seem unques- effect of saving competitors from cer- actual ownership of more than one sta- tionable is Oklahoma City. In August tain bankruptcy, keeping them alive tion- type per market is permitted, al- 1991 Heritage Media transferred its long enough to resurface as full inde- though also limited in number. KAUT -TV to the Oklahoma Educational pendents when market conditions im- Acting FCC Chairman James TV Authority for $1.5 million, taking prove. Quello said any such move would re- a $4 million write -down in the pro- There are other unintended effects quire resurrecting the TV ownership cess. At the same time it purchased the of consolidations. Buying out a com- rulemaking. And that will not happen market's leading independent, KOKH- petitor, such as occurred in Oklahoma "until we have a full new commis- TV for $7 million, plus that station's City, can end up helping a third inde- sion," he said. program liabilities. pendent as much as or more than the Quello said it may be more difficult Since the consolidation, KOKH -TV's station doing the buying. When the to justify the LMA's and joint ven- audience share, even with expanded Providence Journal Co., then owner of tures in TV than in was in radio, Fox programing, has not gone up; this WPHL-TV, Philadelphia, bought co -lo- where 58% of all stations were losing appears often to be the case in consoli- cated WKBS -TV in the early 1980's and money. "It is harder to make a public dations. But the station's revenue and turned its license back to the FCC, the interest finding, but let's explore it," cash flow have skyrocketed. chief beneficiary was not WPHL -TV, he said. SEC filings are expected to show but a third independent, Taft Broad- In the meantime, consolidations are that the station's 1992 revenue is casting's WTAF -TV. "You have to be likely to continue spreading. "A num- roughly $6.3 million, up 40% over the careful," said Dudley Taft, who later ber of my clients are contemplating it prior year. By contrast, marketwide owned WPHL -TV and therefore was in other markets," said Don Robin- revenue, according to Price Water- son, president of the largest indepen- house, was up roughly 10%. dent TV rep firm, Seltel. Perhaps the best proof that consoli- Errata And WPTT -TV's Edwards said he dation delivers financially is that those was approached by a number of inter- who have done it before are in the Satterfield 8 Perry Inc brokered sale of ested station owners at the recent process of trying it in new markets. WPRO -ur-tr Providence, R.I., from Cap - NATPE convention in San Francisco, Cities /ABC Inc. to Tele -Media Being the subordinate station in a asking him about his experience in Broadcasting Co. for $6 million consolidated market can have its ad- Pittsburgh. ( "Changing Hands," Feb. 15). vantages, too. In Tucson, Clear Chan- What was a station owner whose nel agreed to become the subordinate Kickapoo Broadcasting Inc, which schedule is either home shopping or partner in an LMA even though its sold WIAI(FM) Danville, Ill., to programed by another station doing at J.A.I. Broadcasting for $1.3 mil- station, KTTU -TV, was showing a mod- NATPE? Edwards said that WFTT -Tv lion ( "Changing Hands," Feb. est positive cash flow. "It was the is currently not profitable under the 15), is headed by Richard Foley; I.A.I. smallest market in our company," Broadcasting is headed by Terry lease arrangement, and he is keeping said television division president Dan E. Forcht. his options open. "Who knows what Sullivan. "We decided our manage- tomorrow brings ?"

Broadcasting & Cable Mar 1 1993 Business 43 Indecency rules under fire in courts, at FCC Infinity asks for 'guidance' on what Stern can and can't say; ACT et al. seek to block commission enforcement of rules until procedure is modified to allow prompt review

By Joe Flint both sides filing briefs over the corn - Act gives operators the option to remission's 1987 $6,000 indecency fine fuse or limit indecent programing for The FCC's indecency rules and against the station. (Two weeks ago, leased- access channels. Indecency is their enforcement came under at- the commission hit the station with a banned from PEG channels. tack last week on a variety of $33,750 fine for two 1991 broadcasts; fronts: Evergreen has indicated it will fight Indecency rule enforcement A group broadcasters, proof the action.) In ACT's complaint against the FCC, gramers, trade associations and public The U.S. Court of Appeals for the it called the commission's indecency interest groups, led by Action for D.C. Circuit granted ACT's request fine method a "scheme of informal Children's Television, sought in U.S. for a stay of the FCC's new safe har- administrative censorship." District Court in Washington to enjoin bor for indecent programing of mid- "Although an indecency forfeiture the FCC from enforcing the indecency night to 6 a.m. The stay keeps in place technically punishes only for past con- rules the until procedure is modified to the current safe harbor of 8 p.m. to 6 duct, the commission intentionally provide for "prompt administrative a.m. Challenges to the safe harbor will uses forfeiture proceedings to establish adjudication and judicial review." be heard this fall. standards applicable to future pro- responded Infinity Broadcasting The American Civil Liberties graming, and to threaten broadcasters to the commission's $600,000 inde- Union filed suit in the U.S. Court of with draconian future sanctions if they cency fine of its franchise performer, Appeals in Washington claiming that should fail to comply with those stan- air personality Howard Stern. the 1992 Cable Act's provisions re- dards," the complaint says. That ap- The FCC's indecency case against stricting indecent programing on pears to be a reference to statements Evergreen WLUP(AM) Chicago Media's leased- access and PEG channels vio- made by FCC commissioners after the hit the Chicago courts last week, with late the First Amendment. The Cable commission fined Infinity Broadcast- ing $600,000 for several Howard Home dish protection bill introduced Stern broadcasts. For example, Com- missioner (now interim chairman) House Copyright Subcommittee Chairman William Hughes introduced James Quello warned of more ''draco- what he called a "stop -gap measure" designed "to ensure individuals nian sanctions" if the fine did not stop with home dishes continue to receive television programing" last Wednes- Infinity from programing similar ma- day (Feb. 24). The bill (H.R. 1103), co- sponsored by Carlos Moorhead terial. Commissioner Andrew Barrett (R- Calif.), ranking subcommittee minority member, extends usage of the said the fine is a "clear message" that cable compulsory license to satellite program carriers. would subject the broadcaster to The 1988 Satellite Home Viewer Act included temporary approval for "even more drastic sanctions for fu- home dish carriers' right to pay into the compulsory license, which is set ture violations." to expire on Dec. 31, 1994. The Hughes would extend the bill 1988 The size of the FCC's recent fines provision and extend wireless cable operators the same rights. (Moorhead against Infinity and Evergreen, the and fellow subcommittee member Rick Boucher [D -Va.] already have a complaint said, is also in violation of wireless -cable/ compulsory license bill [H.R. 759] before the House.) commission rules. Section 504(c) (of Hughes said he intends to "shortly" introduce comprehensive cable the Communications Act) provides copyright reform legislation similar to H.R. 4511, a 1992 bill he and that "in any case where the FCC is- Moorhead co-sponsored with Judiciary Committee Chairman Jack Brooks sues a notice of apparent liability look- (D- Tex.). That bill "would have folded in all new technological forms of ing toward the imposition of a forfei- secondarily transmitting television programs, including satellite carriers ture under this chapter, that fact shall and wireless cable," Hughes said. not be used, in any other proceeding H.R. 4511 was also significant for its provisions to eventually eliminate before the commission, to the preju- the cable complusory license for all users over a 10-year transition period dice of the person to whom such no- (BROADCASTING, March 23, 1992). Hughes did not say whether the new tice was issued, unless (i) the forfei- legislation would again include that plan. -RMS ture has been paid, or (ii) a forfeiture,

44 Washington Mar 1 1993 Broadcasting & Cable and such order, has become final." a November 17, 1991, broadcast in cent to Infinity. "Even assuming that That, the complaint says, prevents the which Stern described two of his com- any of the broadcasts at issue were FCC from taking into consideration petitors as "two little pussies with indecent, the maximum forfeiture ap- contested and judicially unreviewed their dildos." plicable to each station, when properly notice -of- apparent- liability proceed- Said Infinity: "Stern is belittling his calculated, is between $52,500 and ings for any purpose. principal morning show competition in $102,500. Thus, the conclusion is in- In both those fines, the FCC cited Los Angeles. The excerpt (cited by the escapable that the proposed total past indecency fines as part of the FCC) contains more than 85 words, $600,000 forfeiture is improperly arbi- reason for the unusually large size of but only two words even arguably trary, capricious and punitive." the forfeitures. have any sexual import at all- 'puss- Infinity reiterated its claim that the The complaint also criticizes the ies' and ` dildos.' `Pussies,' of course, Stern show has no children listening to amount of time the commission takes has multiple meanings in current par- it and noted that for the last year the to process indecency complaints. "In lance and, in context, the clear conno- FCC has been sitting on an Infinity several cases, the Mass Media Bureau tation of the word is that of `sissies,' request for declaratory ruling that the failed to enter its final indecency for- 'weaklings,' or `cowards.' The word Stern show's "demonstrable lack of feiture order until well over a year ` dildos' obviously does not, by itself, an unsupervised child audience made after it had provided an initial notice to describe any sexual activity or organ, indecency enforcement action against the broadcaster," the complaint said. much less in a patently offensive man- the Stern show inappropriate under The commission has five days to ner...it is incumbent on the commis- controlling judicial precedent." Even respond to the complaint, which was sion to explain the manner in which it if children do happen to listen to filed last Feb. 24. It may receive an reached that conclusion. As the record Stern, Infinity said, there would be no extension. stands now, only confusion is generat- negative impact. The group owner in- ed, as there is no apparent rational cluded a study by three University of Infinity responds to Stern fine basis for the commission's tentative California, Santa Barbara, professors, Taking the FCC to task over the corn- finding that these excerpts are inde- which concluded that "children who mission's $600,000 indecency fine of cent." might be exposed to the Howard Stern Howard Stem, Infinity, the group Pointing to Stern broadcasts not transcripts would not comprehend the owner of 21 radio stations (7 AM's found indecent by the commission that vast majority of the references to sex, and 14 FM's), implied that the corn- are similar to what the commission which are for the most part indirect or mission has a double standard when it found indecent, Infinity said it is "in- vague as illustrated." comes to judging Stern and judging cumbent on the commission to explain In the WLUP(AM) case, which is be- television programing. Infinity said in a rational fashion any decisionally ing played out in the U.S. District the commission has found similar significant differences between the Court in the Northern District of Illi- Stem programing not to be indecent in content" of the two broadcasts. Infin- nois, the FCC asked the court to dis- the past, and criticized the commis- ity pointed to a 1989 Stern song par- miss Evergreen's claim that the inde- sion for not saying specifically what it ody with references to masturbation, cency definition is unconstitutionally found indecent about the Stem broad- rape, erections and homosexuality not vague and overbroad and to issue a casts it cited. found indecent by the FCC. summary judgment upholding the con- "Despite the unprecedented magni- The size of the fine is what's inde- stitutionality of the rule. tude of the proposed forfeiture and the potentially serious future conse- quences for Infinity articulated in the $600,000 notice of apparent liability for day/n court (NAL), the NAL itself devotes only a Cable girds few cryptic comments to a review of Industry to argue must carry, retrans unconstitutional the almost 19 pages of programing excerpts at issue here. The NAL mere- By Randy Sukow fore U.S. District Court in Washing- ly states, in an entirely conclusory ton that Congress violated the First fashion, that the excerpts 'appear to be In the multifront cable rereg war Amendment by passing the must -carry indecent in that they contain language the legislative battle is over, the and retransmissionconsent provisions that describes sexual and excretory ac- regulatory battles are at their peak, of the 1992 Cable Television Consum- tivities and organs in patently offen- but the judicial battle does not begin in er Protection and Competition Act. sive terms.' " earnest until this Thursday (March 4). Time Warner and Discovery will Infinity said the commission's ap- A cable industry victory there could then make the further argument that proach leaves the company with "no eventually reverse everything won last the other major provisions of the Ca- guidance as to the basis for the FCC's year by consumer groups, city govern- ble Act, including rate regulation, pro- tentative finding. Instead, Infinity is ments, rival multichannel service gram access and regulation of the con- left to comb through the excerpts and companies and broadcasters. tent of leased-access and public, to respond without benefit of any corn - Lawyers for five cable -industry educational and governmental (PEG) mission explanation of its views." plaintiffs-Daniels Cablevision, Dis- access channels are also unconstitu- Infinity also took issue with what covery Communications, National Ca- tional because they place undue regu- the commission said was indecent ble Television Association, Time latory burdens and speech limitation about Stem. Warner Entertainment and Turner on cable operators. For example, the commission cited Broadcasting System -will argue be- The Justice Department, with the

Broadcasting & Cable Mar 1 1993 Washington 45 Clinton administration's backing, will court finds against the government. cember were held as the Cable Act's lead the defense, and will be joined by Coincidentally, FCC approval of automatic must carry and channel po- several friends of the court including the new must-carry/retransmission- sitioning for noncommercial TV sta- broadcast organizations such as the consent regulations is scheduled for tions were about to go into effect. The National Association of Broadcasters March I I , one week after the District panel rapidly put a standstill order on and the Corporation for Public Broad- Court oral arguments. If the court those provisions lasting several casting. finds Congress's action unconstitu- months or until the current overall A three judge panel-U.S. Circuit tional before March 11, the FCC is must -carry case is completed. Judge Stephen F. Williams, District expected to proceed with approval of The practical effects of that stand- Court Judge Thomas Penfield Jackson the rules but stay the effects of them still order were felt a month ago when and District Court Judge Stanley Spor- until after the Supreme Court has noncommercial WNYC -TV New York kin -will hear the must- carry/retrans- ruled. was unable to block Time Warner Ca- mission -consent case. Immediately af- "I do not think that is an event the ble in Manhattan from repositioning ter, Jackson is expected to consider by court will find particularly important. its signal from its usual channel 3- himself the Time Warner and Discov- I'm certainly not going to ask the court held since 1971 -to channel 31. ery Communications arguments. to do something before the I Ith just Broadcasters were heartened by the Litigants are not speculating public- because there is an FCC meeting on announcement by the Justice Depart- ly on how long it will take Jackson to the I lth," says Turner Broadcasting's ment that it will lead the defense of reach a verdict on his portion of the attorney Bruce Sokler of Mintz, Lev- must carry this week (BROADCAST- cable case. But the must- carry/trans- in, Cohn, Ferris, Glovsky and Popeo. ING, Feb. 8). The Bush administra- mission -consent case was put on a fast Earlier in the cable litigation scuf- tion's Justice Department said it was track by the Cable Act itself. A deci- fle, however, FCC actions parallel unable to defend must carry soon after sion is expected within a month after with the court actions were signifi- the Cable Act passed last fall because March 4, with an automatic, direct cant. The first preliminary hearings of it would constitute a conflict with the appeal to the Supreme Court if the the three -judge panel early last De- sitting President's position. Clinton goal: speed up infrastructure development Roy Neel promoting proposed federal funding to `jump- start' construction of broadband information `superhighways,' breaking down regulatory barriers

By Randy Sukow strictions in the modified final judg- strength and potential of America's ment (the 1984 AT &T consent decree) scientific and technological resources The Clinton administration is and elimination of the cable -telco to change and improve the quality of "going to push for legislative crossownership ban in the 1984 Cable our lives," Clinton said. changes or regulatory policy that Act have not been decided within the The administration's "A Vision of will accelerate infrastructure develop- administration. But "they certainly Change for America" economic pack- ment in the fiber optic arena and other could be," Neel said. age released two weeks ago proposes a kinds of technology," said Roy Neel, Neel refuted critics who claimed the $64 million appropriation this year to Vice President Al Gore's chief of staff government is looking to claim too the National Telecommunications and In an interview with BROADCAST- much control of the telecommunica- Information Administration (NTIA), ING & CABLE, Neel provided a few tions infrastructure through the task an additional $54 million in 1994 and more details on the administration's force and proposed federal funding to $150 million annually in 1995 -98. planned interagency task force on in- "jump- start" construction of broad- Commerce Secretary Ron Brown formation infrastructure, which is to band information "superhighways." said in written testimony for the Sen- be headed by Dr. John Gibbons, direc- "It will be an activist administra- ate Commerce Committee last tor of the President's Office of Science tion. Will it be an interventionist ad- Wednesday (Feb. 24) that the NTIA and Technology, announced two ministration? What we hope to do is money is meant to spark the next weeks ago (BROADCASTING, Feb. 22). accelerate the pace that the private phase in telecommunications upgrade The point of the task force is to sector is pursuing [infrastructure up- "by supporting the establishment of "make sure the government policies grade]," he said. information networks among universi- enhance growth and technological de- President Clinton and Gore were in ties, school systems, libraries and oth- velopment," Neel said. "That, in California's Silicon Valley last week er providers of community services." some respect, amounts to breaking campaigning for the spending technol- Brown also said that $14 million is down regulatory barriers that may ar- ogy initiatives in the administration's being proposed for the Commerce De- guably be stifling growth or in stimu- economic package, including $718 partment's National Institute of Stan- lating through tax credit or other ways million in "seed money" through dards and Technology to "begin work the kind of growth that would be hap- 1998 to start construction of a national now with other federal agencies on the pening anyway." broadband communications super- next phase of our plan to help build Whether the task force's duties will highway. "In order to revitalize our information superhighways by focus- include policy details like lifting of the economy, it is time for a dramatically ing on information infrastructure and long- distance and manufacturing re- new approach that recognizes the manufacturing applications."

46 Washington Mar 1 1993 Broadcasting & Cable ed basic programing, equipment rental and installation. NAB proposed RECENT ACTIONS: benchmark placing basic -tier rate at $3.48 -$7.35 on 40- channel cable system. Final approval target: April 1 Congressional deadline for comple- FCC Acting Chairman James Quello is considering asking Congress tion: April 3. for a 90 -day extension on the implementation of the Cable Act. Quello 6. Anti- buythrough. Systems with addressable capability required to offer has asked Commissioner Barrett about a stay; Barrett told BROADCAST- premium cable services without requiring purchase of extended basic tier. ING & CABLE was necessary he would wait to see if one absolutely All systems must comply by Oct. 5, 2002. Final approval target: April L before commenting. Quello also laid out the cable agenda for the next Congressional deadline for completion: April 3. four meetings: At the March meeting, rules governing must carry/retransmission consent, anti -buythrough provisions and customer ser- 7. Program access. Exclusive contracts between cable program suppliers vice will be adopted. April's meeting will see the adoption of rules for and cable operators eliminated except when commission finds them in rate regulation, program access and indecency on PEG channels. public interest. Contracts in effect before June I , 1990, are grandfathered. May's meeting will include rules on crossownership restrictions and a Provision expires after IO years. Wireless Cable Association and Consumer further notice of proposed rulemaking on restrictions of vertical and Federation of America, in comments filed Jan. 25, accused FCC of ignoring horizontal integration. In June the FCC will release its study on sports congressional intent by asking for public comment on aspects of program migration and adopt rules on whether home shopping stations de- access that were not supposed to be open for interpretation. Cable industry serve must carry and cable's equal employment requirements. On commenters asked for as much flexibility as possible for vertically integrat- March 4 a three judge panel in the U.S. District Court in Washington ed companies to set prices for non -cable multichannel services and to enter will hear oral arguments in five suits challenging must carry. Immedi- into exclusive contracts, claiming that strict interpretation of Cable Act ately after the threejudge hearing, District Court Judge Thomas Pen- could lead to fewer new cable network launches. Final approval target: KEEPING UP WIT CABLE REREG ON THE AGENDA OF THE FCC

field Jackson is scheduled to hear challenge against further Cable Act April L Congressional deadline for completion: April 3. provisions including rate regulation and program access. 8. Customer service standards. Minimum requirements for cable system L Must carry/retransmissionconsent. Broadcasters are to be given right office hours. telephone operator availability. acceptable response times for to negotiate compensation for cable retransmission of their signals. Every service call... billing and retund rules. Final approval target: April L three years, commercial TV stations must choose whether to negotiate Congressional deadline for completion: April 3. retransmission fee or require carriage. (Noncommercial stations receive automatic must carry and are not eligible for retransmission consent.) Cable 9. Ownership limits and carriage agreements. Limits on number of systems with 12 or fewer channels must carry at least three local signals. subscribers reached by single MSO and limits on vertical integration of while systems with more than 12 channels must reserve up to a third of cable program networks and cable systems. FCC suggested 25% national capacity for broadcasters. Final approval target: April L Congressional cap for cable subscribers was possibility. Crossownership limits on wireless deadline for completion: April 5 (must carry) and May (retransmis- cable systems and satellite master antenna TV (SMATV) systems within sion consent). cable system's franchise area. Cable operators or other multichannel services prohibited from requiring financial interest in program service as 2. Indecency. FCC issued new rules giving operators right to limit all condition of carriage. Reply comments due: March 3. Final approval indecent programing submitted for leased-access channels to one designated target: Oct. 5. Congressional deadline for completion: Oct. 5. channel and scrambled unless specifically requested by subscriber (BROAD- CASTING, Feb. 8). 10. Equal employment opportunity. Expansion of job categories covered by cable EEO rules from nine to 15. adding titles such as general manager 3. Home wiring. FCC issued new rules determining ownership and use of and chief technician. Cable systems required to identify race, sex and job cable operator- installed wires requiring operators to inform subscribers that title within each category on EEO reports. Fines per violation increased they can purchase home wiring on a cost -per -foot basis. from $200 to $500. Congressional deadline for completion: July 2.

4. Sports migration. FCC asked for comments for its study of sport-by- 11 Electronic equipment compatibility. Rules insuring that special func- sport migration from broadcast television to basic and premium cable tions of new TV receivers and videocassette recorders are not rendered local services and pay per view. Study will cover national, regional and obsolete by changes in cable scrambling systems. FCC is given authority to programing professional and amateur sports. Comments due: March 29; determine circumstances when scrambling and encryption are appropriate. reply comments, April 12. Congressional deadline for completion: Final approval target: April 5, 1994. Congressional deadline for com- July L 1993, and July 1 1994 (interim reports to Congress). pletion: April 5, 1994.

5. Rate regulation. Commission will identify franchises exempt from basic 12. Home shopping public -interest study. FCC will determine public - rate regulation where effective competition exists (second multichannel interest value of broadcast stations running 24 -hour home shopping pro- video provider reaches at least 50% of households and is subscribed to by graming or several hours of program -length commercials and whether such areas to regulate more than 15 %). Local authorities to be certified in other stations should be eligible for must carry. Comments due March 29. basic tier (broadcast signals and PEG channels). installation and monthly Reply comments due April 13. Final approval target: July 2. Congres- equipment rental rates according to FCC -developed formulas. Commission sional deadline for completion: July 2. will also accept petitions for direct federal regulation of extended basic channels in areas where commission deems rates to be excessive. In com- 13. DBS public interest. FCC will set public -interest requirements of DBS ments filed on Jan. 27, NCTA and several other organizations proposed operators, including pricing rules and minimum noncommercial channel "benchmark" formulas to compute "reasonable" charges for basic, extend- carriage. Notice of proposed rulemaking to be released this week.

Broadcasting & Cable Mar 1 1993 Washington 47 To paraphrase Mark Twain, reports of former House tive Kweisi Mfume (D -Md.). Hooks, a minister, will return Telecommunications Subcommittee ranking minority mem- to the church in Memphis from which he has been on leave ber Matthew Rinaldo's nomination to fill the Republican for two decades. seat on the FCC are greatly exaggerated. Rinaldo, who opted not to run for re- election to his long -held New Jersey TV stations received a disproportionate share of the House seat last fall, may want the FCC job, but administra- subpoenas served on news media in 1991, according to a tion sources say he lacks a certain something, namely survey by the Reporters Committee for the Freedom of the evidence of support for Clinton-Gore last fall. Press. The survey, "Agents of Discovery," covered 1,010 A far more real possibility for the seat now occupied by news organizations, only 280 of which were TV Sherrie Marshall is Marc Lincoln Marks, one -time Republi- stations. Yet, it found, those stations accounted for can member of the House (and its communications subcom- nearly 78% of the 3,281 subpoenas- that's mittee) from Pennsylvania who did back the Democratic 2,249 -served by prosecutors or other govern - ticket. In fact, he was co- ' ì ' ment officials trying to get at reporters or their chairman of the National notes or tapes. Committee of Republicans The survey also found for Clinton -Gore. Now a judges are coming to rely more partner at the Washington law fl and more on state firm of Epstein, Becker and shi a " shield laws to quash subpoe- Green, Marks confirmed he is interested in the nas. They used shield laws to quash post. but declined further comment. 31.3% of the subpoenas dropped on the news organizations, while relying Some former heads of executive branch de- on the First Amendment in only 6.4% partments and agencies during the Bush years itch of the cases. have been taking hits in the Washington press for Edited By Harry A. lessen The good news: 44% of the organi- handing out bonuses to their top political appoin- zations reported receiving at least one tees on their way out the door last month. But the FCC is subpoena, down from 46.7% when the survey was last clean, according to an agency spokeswoman. The FCC conducted in 1989. distributed nearly $69,000 in bonuses to senior officials in December and January, she said, but, as required by law, Underscoring some of the points President James all were non -political career employes. What's more, she Mooney made in a speech two weeks ago (BROADCAST- said, former FCC Chairman Alfred Sikes decided not to ING, Feb. 22), the National Cable Television Association award an additional $45,000 that had been earmarked in the to the press last week a bundle of "briefing budget for senior -level bonuses due to belt- tightening. papers" highlighting the industry's leading roles in new The largest bonuses ($5,415) went, not surprisingly, to technologies -fiber optics, compression and personal com- the heads of major offices and bureaus. They include Roy munications services. Stewart, chief of the Mass Media Bureau; Andy Fishel, The fiber optics paper says the miles of fiber in cable managing director; Tom Stanley, chief engineer; Ralph systems have increased 400% over the past five years, with Haller, chief of the Private Radio Bureau, and Robert more than 13 million subscribers now served by systems Pepper, chief of the Office of Plans and Policy. Five others using fiber. Fiber deployment is expected to continue to received bonuses of $5,200, including Acting General grow at 25% a year for the next decade. Counsel Rene Licht. Thirty -five cable companies have been granted applications for PCS tests, another paper says. Cox Cable, it No word yet on how the new administration feels about noted, was one of just three applicants to receive a pio- relaxing or lifting the prohibition against telcos owning neer's preference for spectrum. cable systems in their service areas. Commerce Seceretary Ron Brown, in response to questioning from Senator Con- The National Association of Broadcasters, commenting rad Burns (R- Mont.) last week in a Senate Commerce last week on the move to reform license renewal proce- Committee hearing on U.S. competitiveness and technol- dures, backed the FCC proposal requiring licensees to say ogy policy, said prohibition "needs review" but declined to whether they are still on the air when they apply for take a stand. renewal. And stations that have been off the air more than On the subject of Bill Clinton's telecommunications "su- six months should not have their licenses renewed, the trade perhighway," Brown said he envisions it being built group said. The growth in the number of stations has through a partnership of government and business with the increased interference and "worked against the interest of latter leading the way. While much of the talk on how such both the broadcasting industry and listening public," it a system would be built has focused on fiber optics, Brown said. said, no technology is favored by the administration at the moment. Washington media and national trade groups are up In arms over a District of Columbia proposal to impose 6% Benjamin Hooks, retiring executive director of the atax on all advertising sold or imported into the city. The NAACP and still remembered for his service as the first city council has slated a hearing on the measure this Thurs- black FCC commissioner (from 1972 to 1977), was hon- day (March 4). According to Dan Jaffe, who is leading the ored with his wife, Frances, last Tuesday at a Washington opposition for the Association of National Advertisers, the reception sponsored by Ameritech, Hubbard Broadcasting, measure requires media to pay tax only on circulation, Paramount Communications and AT &T. Official hosts viewership or listenership within the city. "It's a regulatory were Senator Edward Kennedy (D- Mass.) and Representa- nightmare," he said.

48 Washington Mar 1 1993 Broadcasting & Cable Katz keeps its toe in cable waters Rep strives to balance broadcast clients with those of cable arm, Cable Media Corp., and provide synergies between the two

By Sharon D. Moshavi ident, Katz Television. cable news channel, ALLNEWSCO, Katz is trying to make the most of and cable systems in Syracuse, N.Y.; The fact that Katz's foray into the its minority stake in Cable Media in El Paso, Tex., and Wichita, Kan., cable rep business started out as the meantime. In markets where Katz where it managed to convince its TV an owned division and has reps a broadcast station and Cable Me- clients to let it get into cable. Now six evolved into a minority interest says a dia reps a cable system, the two ap- months later, CMC has added Chica- lot about how hard a time the rep firm pear and treat each other as distinct goland, New England News Channel, has had in making its TV station cli- entities. But if the station and system a regional sports network, and a hand- ents comfortable with its ful of major cable systems, such as Selkirk in Miami entrance into cable. While y4.._ the minority -owned entity. and Buckeye Cablevision Cable Media Corp., is a in Toledo. It has also means by which Katz can grown from two sales of- quietly increase its pres- fices to eight, all separate ence in the cable business from Katz's offices. without scaring off its The Katz connection in broadcast clients, it perhaps Cable Media has helped at- is not letting the firm move tract those clients, accord- as quickly as it would like. .- ing to Harrison. "The en- But the current situation trance of Katz gave our may last only a short time. company some credibility Katz, which merged its that it didn't have before. Katz Cable Group with De- And it sent a message as to troit -based Cable Media - where this industry is go- Corp. last June, has struc- ing," he added. tured the deal so that as the But even in markets television medium contin- where the TV station cli- ues to change-and, hope- ents are receptive to utiliz- fully, its stations become ing the Katz connection for more comfortable with ca- joint ventures with cable, ble-it can increase its, Katz is not pushing the is- stake. Katz has the option sue, but rather is letting its to increase its ownership of clients and those of Cable Cable Media to 100% in Media take the lead. "We the next three to four years. are more amenable to joint ventures, don't force the issue, but try to suggest The current minority structure is es- then the Katz connection in both com- it," said Katz's Goulazian. sentially a compromise that came into panies can easily become visible and Here's a look at what the Katz being after Katz Cable Group existed useful. broadcast -cable connection is foster- for six months on its own, an arrange- Cable Media has experienced a ing in some markets: ment that generated some heat for good deal of growth since it merged In San Antonio, Tex., Katz -repped Katz from its television station clients. with Katz. Headed now (and then) by KENS -TV and the KBLCOM cable sys- "It seemed to us important that we President Barrett Harrison, it was a tem are on the verge of a joint venture participate in some way in the future regional cable rep firm with two main to develop a one -hour kids program marketing of cable ad time, yet we felt clients: the Detroit interconnect and a with some spot time sold jointly, ac- inhibited by the Katz [broadcast TV] local sports network. Katz itself had a structure," said Peter Goulazian, pres- few cable clients: Washington, D.C.'s Continues on page 52

Broadcasting & Cable Mar 1 1993 Advertising & Marketing 49 the environment. It had nothing to do NBC with the environment of a supermar- goes shopping: On Site ket. NBC avoids most of those prob- Network enters out -of-home TV business; TV sets in lems. It's tailored and silent, designed supermarket aisles will run silent programing such to be almost like a sign," says Paine- Webber analyst Alan Gottesman. as animation and trivia quizzes interspersed with ads Joe Flanagan, president of Impact, the sales promotion division of Foote also says that despite By Sharon D. Moshavi NBC, Shalek's Cone & Belding, thinks On -Site has comments, has as an billed itself in- potential, but any success will be far Turner Broadcasting System's de- store medium, which she defines as off. "There is room for this, but it will cision to shelve the Checkout basing rationale on "its influencing take a long time. There's a lot of con- Channel two weeks ago leaves purchasing in the decisions store." sumer resistance to it, as there has the place -based television field in the That is reflected in the fact that On- been with ads in movie theaters." hands of NBC On -Site. The question Site is in supermarket aisles (12 -15 Advertisers so far include Nabisco, is whether the problems that plagued TV sets per store), not the checkout Del Monte, Quaker and Coke. On -Site Checkout will also affect On -Site, a counter, as was Turner's venture. And is looking to enter the Miami and New venture of NBC and at least three oth- one of NBC's partners, food wholesal- York markets in the next few months, er partners. The sense among advertiser Fleming Cos., likely sees the ven- and expects to be in 600 to 700 stores ers and analysts is that On -Site is do- ture as a way to boost sales, according by year's end, according to Shalek. ing some things right that Checkout to Gruen. On -Site pays the cost of On -Site had initially hoped for Channel did not. outfitting a supermarket, which runs 1,000 stores by the end of 1993, but On -Site, in currently the aisles of $30,000 to $35,000 per store, says has had setbacks in setting up the ven- about 70 supermarkets in the South- Shalek. ture. One of the primary investors, west (Albuquerque, Phoenix, Oklaho- On -Site, which uses the NBC logo, Site -Based Media, became embroiled ma City) and Minneapolis, does not produces programing specifically for in a possible stock fraud violation consider itself "in the in -store media itself, unlike Checkout, which used some months ago, which held up ne- We business. are absolutely in the net- Turner's Headline News programing. gotiations (BROADCASTING, Dec. 21, work television business. We are out - On -Site programing is short vignettes, 1992). The final deal has been negoti- of -home television, going where the such as animation and trivia quizzes. ated, but is waiting to be approved by mass audience is," says Nancy Sha- The other difference between On -Site shareholders of Site -Based Media. lek, president of the venture. and Checkout that observers seem to The expansion plans will rev up viewed On -Site is differently than like is that the former is silent. Addi- when On- Site's private placement for Checkout, but perhaps not quite the tionally, ads can be customized local- equity, handled by PaineWebber, con- way -Site wants. we nor On "Neither ly, and NBC will also recut film to cludes. According to NBC consultant our clients look at the ventures as two make advertiser TV commercials work Mike Wheeler, the four partners one and the same," says Erica Gruen, on the silent screen. (NBC, Fleming, KDI Corp. and Site - senior vice media president, associate "The Checkout Channel simply re- Based Media) are seeking either director, Saatchi & Saatchi. But, she cycled and didn't craft programing for straight equity or strategic investors. One of those is likely to be Silent Radio, a place-based media company that had been one of the initial partners FREEZE FRAME but now appears to be relegated to a minor role. Gene Cafiero, CEO of KDI Corp., which will provide the equipment for the venture, will also assume that title at On-Site. On -Site has hired Nielsen to track *Full Year 1992 Amount in millions who is watching and what ads they remember, with data to be ready for Procter & advertisers by the end of the second Gamble Co. $112 quarter. "We intend to be another General television daypart, doing quarterly Motors Corp. S42 Includes Nielsen studies and more, to deter- Anheuser- partial year mine how many people are watch- Busch S38 Lifetime, Nickelodeon ing," says Shalek. According to Saat- and TNT Philip Morris chi's Gruen, that research will be Companies $35 important. "If all it shows is that sales General go up, it will just be another media Mills Inc. $33 promotion. But if they can demonstrate people see and remember commercials, that will be an important Source: Arbilron Como ny_. first step in demonstrating On- Site's Chart by Marcy E Mutins value."

Advertising & Marketing 50 Mar 1 1993 Broadcasting & Cable Jean Pool: JWT's local cable connection Creating interconnects that link cable systems within a market is the key to the success of spot cable advertising, says Jean Pool, senior vice president, director of local market broadcast, J. Walter Thompson. Although Pool, who buys both local TV and cable, sees cable as a potential major advertising force, she thinks broadcasters will be fine if they simply concentrate more on their own business than on the competition.

What is the main thrust of spot and local cable advertising anything that can cover a region and do it efficiently. And these days? Where is it headed? definitely local television and radio. Last year, I went to the cable advertising convention in In what other areas does cable advertising need to improve? New York, and the following weekend I went to TVB in Las Vegas. At the cable convention, I could see a lot of Cable has some problems to solve, and they're solving enthusiasm. They stand behind their local industry organi- them. They're certainly out on the street trying to get the zation. You can feel there's some growth there. The big sales. I think Katz's entry was good for local cable. It operators are taking over; they're forcing brings it into the mind of being televi- small operators to get in line with them. sion. I really think the whole industry They're creating soft interconnects and benefits by the New York interconnects, hard interconnects and trying to make the Adlinks, the Bay Area interconnects. themselves a vital medium for national If those people get out and sell what advertisers. they've got, there's going to be an um- Essentially, you need an interconnect to brella that covers all of cable, and it will buy cable? encourage others to enter into hard Yes. If they [cable] want to participate interconnects. with national advertisers, they have to be How forcefully do cable and broadcast able to cover the marketing area, which sell against one another? How much does it sway you when they do? is defined as a television coverage area, and to do that you have to have intercon- People are always fighting against one nects. We have in the past bought soft another. The interesting thing I saw at interconnects, but as the word soft de- TVB last year was just how threatened notes, they have a way of disappearing broadcasters felt by local cable. I on us and not working out that well. I'm thought that was odd for them to show very interested in the hard interconnect, such venomousness. They're obviously particularly the New York interconnect. afraid and angry about the competition. They really have a property there. But But instead of looking to what they they have pushed back the launch. I think they're having have, which is still a mass medium, a wonderful medium, trouble feeding the commercials somehow. I haven't had an they are looking at the growth of local cable, and spending update from them. their time and energies fighting off the midget when the Some ad executives have predicted local ad spending will giant can he built. I think that is a bad direction. increase as a percentage of national advertisers' budgets If you could ask local TV and cable to give you anything, what over the next few years. Do you agree? would it be? I'm surprised it hasn't gotten there already. There are New ideas, ideas on how to use the media differently. national brands that are just as appealing on the East Coast Cable is very flexible. I love them for that, but too many as on the West Coast, but they are few. What stopped TV stations won't do things because they didn't do it regional or local advertising in the past was the warehous- before. ing function of packaged goods companies, and the nature of national advertising. They could tell what warehouse a For instance? sale went out of, but the warehouse covered vast geographic Like getting product on local sets. Why can't we have more areas, and they couldn't tell where sales were coming from. involvement of advertisers right on the set? We have pro- Now they're pretty savvy about where their sales are. So, in posed a few things that were turned down, and some that five years, we should see a swing, not necessarily to local, were not turned down. After awhile, you find where the but to regional media. pockets of conservative ownership are, and where they are Cable? Broadcast? Who will be the beneficiary of that? more apt to say, 'Why not? Let's try it.' I like promotion, Both, probably, although we will have to see how advanced and I think that is where local television belongs. Cable local cable is at that time. Also benefiting will be regional television is already more flexible; they'll do whatever you networks, regional sports networks, unwired networks- want done.

& Broadcasting & Cable Mar 1 1993 Advertising Marketing 51 Three -network 1992 revenues: up slightly in fourth quarter; up 7% for '92

By Sharon D. Moshavi Year -end television sales by daypart Three- network fourth -quarter revenues for 1992 were up less than for ABC, CBS and NBC, fourth quarter a percentage point over the same Net revenue from time sales, dollars in thousands period the previous year, but for the entire year, the Big Three posted near- Fourth % Change Total % Change ly 7% growth compared with 1991, Quarter from Year from /99/ according to figures released last week /992 /992 /991 by the Broadcast Cable Financial Prime time $847,777 - 2.07 $3,163,123 - 7.07 Management Association. Late night 79,829 4.58 284,840 - 3.28 Prime time revenues suffered for A.M. 63,649 7.89 218,796 - 2.22 both the Despite the year and quarter. Daytime 252,886 0.78 891,191 2.09 $40 million in political advertising in Children 50,642 1.12 124,982 4.95 the fourth quarter, revenues still fell - - 2% for the period and were down 7% Sports 596,073 - 0.81 2,206,110 45.78 for the year. One reason, say observ- News 187,622 17.22 683,610 6.08 ers, is the continued flatness of the ad Total $2,078,478 0.70 $7,572,652 6.90 market, but another less worrisome Prepared by Ernst & Young for the Broadcast Cable Financial Management Association reason is the increased number of prime time hours devoted to news series such as Dateline and Street Sto- and ABC both gave back time in the Procter & Gamble, $499.9 ries, and news programing devoted to daypart to their affiliates last year. million, -3% from 1991. the election. Those revenues are allot- Kids ad revenues were down, essen- General Mills, $431.9 million, ted to the news category, which saw a tially because NBC withdrew from the -18 %. 17% rise in the fourth quarter (which daypart last year. Philip Morris, $373.6 million, had election programing) and a jump Sports revenues were up a whop- -4 %. of more than 6% for the year. ping 45% for the year, thanks to the Pepsico, $243.3 million, The political debates in October winter and summer Olympics. But + 19 %. also contributed to a loss of prime time they were down for the fourth quarter, Ford, $239.9 million, + 10 %. revenue. According to one network which network sources attribute to a Kellogg Co., $239.8 million, source, the 18 hours the three net- shorter World Series and the NFL + 1%. works devoted to the debates resulted wildcard games falling in 1993 instead Unilever, $216.8 million, in about a 1% loss in prime time reve- of at the end of 1992. +40 %. nues. Also released last week were the top Chrysler, $206.2 million, Daytime saw some growth in both 10 network advertisers of 1992. Ac- + 17 %. fourth quarter and for the year. That cording to Television Bureau of Ad- McDonald's Corp., $200 growth, particularly the 0.8% in the vertising data as reported by Arbi- million, + 16 %. fourth quarter, is more substantial than tron's Media Watch service, they Johnson & Johnson, $199.6 the number indicates, given that NBC were: million, -17 %.

venture is not a direct offshoot of both of us." He cautioned that KENS -TV has Katz in cable entities' involvement with Katz, he not explored such activities in detail Continued from page 49 can't say for sure whether the deal yet. KENS -TV, owned by Harte -Hanks would have happened if the two didn't Television and formerly a Blair client, cording to Len Allsup, president pf have the Katz connection. But having just became a Katz station at the start KBL -TV, the ad sales division of that connection will help facilitate ad of the fourth quarter of last year. KBLCOM. The program, a live action sales for the new show, Allsup pre- Yet despite his interest in working show featuring audience participation dicted. He hopes it will be the first with cable, Conly is pleased that Katz and some cartoons, will be stripped step in future cooperative efforts, and and Cable Media are separate entities. five days a week on KBLCOM, and hopes to expand it to other markets "That makes it more comfortable, al- compiled into a weekly show that CBS where KBLCOM uses Cable Media though it does take longer to put [ven- affiliate KENS -TV will air on Saturday Corp.: Minneapolis and El Paso, Tex. tures] together," he said. morning. The purpose of the venture, Michael Conly, KENS -TV president In Wichita, Kan., things have not said Allsup, "is to help us pick up a and general manager, said he is most moved so rapidly since Katz Cable piece of the kids [advertising] busi- interested in joint sales ventures with Group picked up 100,000 -subscriber ness." KBLCOM that have them "together Multimedia Cablevision as its first ca- Although Allsup says the proposed going after clients that are new to both ble system client more than one year

52 Advertising & Marketing Mar 1 1993 Broadcasting & Cable Duggan calls cable winner in TVB /CAES debate

By Sharon D. Moshavi

When Television Bureau of Ad- vertising President Ave Bu- tensky revealed at a recent BROADCASTING/IRTS seminar that his organization had approached the Cab- letelevision Advertising Bureau about joining forces to target newspaper advertisers, FCC Commissioner Ervin Duggan took that as a sign of weak- ness on the part of broadcasters. Duggan remarked at the close of Alter and TVB President Ave Butensky at conference the conference: "What Mr. Butensky CAB Vice Chairman Bob said: 'Why don't we cooperate with The two trade associations and the would like to preserve the status quo each other,' well, when one of the two industries are still finding plenty when it comes to audience research. combatants starts suggesting coopera- to fight over. The cable ratings uni- Their concern is that any changes tion, he is unsheathing his sword and verse provoked a hot debate between won't show them in a good light." handing it to the opposing general. CAB Vice Chairman Robert Alter and The talk was more congenial re- When he says this combat is so de- Butensky at the gathering. Butensky, garding the TVB's idea to join cable to structive that we need to cooperate, accusing cable advertising sellers of go after the $33 billion newspaper ad- that is what fallen armies say to the "manipulating the math," declared vertising pie. Butensky emphasized victors." cable networks should not "mislead" that the newspaper plan TVB ap- Butensky begged to differ. He said media buyers and sell on ratings based proached CAB about was still in early after the conference: "In terms of the on their individual universes, but rath- stages, and he has not heard back from marketing perspective for over -the -air, er on the total TV universe. Alter de- the CAB. He appeared to get at least a we have never been more aggressive fended the practice and said Butensky preliminary answer at the confer- in putting our position forward to ad- was "underestimating the sophistica- ence-Alter responded, "I think we vertisers and agencies. Where and tion of the buyer community." will [work together." Later, Alter said when we have a case to be made, we Alter said later CAB is "very open the plan still needed to be approved by are full throttle to make that case. We about what the numbers represent." CAB President Thomas McKinney [the TVB] have met with over half of And he defended the practice, saying, and the CAB board. Butensky said he the top 200 advertisers, and we have "the audience landscape has changed expects to have a sense of what the had second and third meetings with so much, we have to adapt research to plan will be in April, following TVB's 25% of those for specific proposals." that reality.... Most broadcast people conference in Las Vegas.

ago. According to Al Buch, vice pres- than he's getting. He said he had also general sales manager of the ABC af- ident and general manager of NBC hoped cable ad revenues would be up filiate owned by Marsh Media. The affiliate KSNW(TV), Katz's Wichita cli- by 25% more than they are now. Mul- station and the cable system organized ent, the station and Multimedia al- timedia is considering some ventures a few joint advertising buys, but "it ready had a good relationship (KSNw, with KSNW, but it's "not based on the was nothing extensive and then it just owned by SJL Broadcast Manage- Katz factor. The relationship was al- fell by the wayside." ment, produces Headline News inserts ready there," said Proffitt. Cable Me- Part of the problem was what Over- for the cable), but despite talk of joint dia has yet to sign any other Multime- street felt was the cable system's high marketing relationships, nothing has dia cable system clients; Katz pricing and many media buyers' unre- evolved. The problem, said Buch, has represents all five Multimedia TV sta- sponsiveness to cable for a host of been a lack of receptiveness from the tions. reasons. But he also points to the lack advertising community. "The idea is In El Paso, Tex., where Katz Ca- of communication between the station too far ahead of its time," he added. ble Group had picked up KBLCOM as and system's sales reps when Katz Larry Proffitt, corporate director of a client before it merged with Cable turned its cable repping over to Cable advertising sales at Multimedia, said Media, a working relationship with Media. It appears that Katz can do he had expected more of what he Katz's station client KVIA -TV never got only so much in the cable rep business termed "cross pollination" with Katz very far, according to Dan Overstreet, if it does not have total control.

Broadcasting & Cable Mar 1 1993 Advertising 8 Marketing 53 Could HDTV's answer be a `grand alliance'? Blue -ribbon committee suggests that four systems vying for acceptance as FCC transmission standard combine best features and work together By Randy Sukow committee would recommend one of did register some concerns later. "If the four digital systems at last week's the grand alliance produces a better Life would be simpler for the tele- meeting. But analysis of the first - system [than the four now proposed], vision industry and Washington round tests found that no single system then I guess we'd probably be in favor regulators if they could have just tested high enough on all technical and of it," said John Abel, NAB executive one all- digital HDTV transmission economic criteria to be considered a vice president, operations, an advisory system to consider rather than the cur- winner or tested low enough to be committee member. But NAB fears it rent four, according to the FCC's Ad- considered a clear loser. will not be better. visory Committee on Advanced Tele- After retesting of the four systems, "There might be a proponent out vision Service. The advisory the advisory committee now expects a there that wants to build a better sys- committee's "blue ribbon" committee final system to be chosen in early tem, just as an example, for cable that strongly suggested such a "grand alli- 1994. If a grand alliance is formed does not transmit as well on broadcast ance" during its Washington meeting now, it will take slightly longer to channels," Abel said, although he re- last Wednesday (Feb. 24). complete the advisory committee's fused to name proponent names. If the "The concept of the grand alliance work as the proponents work to fit the four proponents continue to improve would be to take the best elements of pieces of the consolidated system to- their systems in competition with each the different systems and combine gether and then retest it. other, NAB believes their incentive to them in order to give the advisory Several advisory committee mem- build a system solving all problems for committee, the FCC and the nation, bers said their actions should not be all media will be greater. ultimately, the best possible HDTV seen as simple approval for a one -year NAB's worries may never material- system," said Advisory Committee delay. Much of the work of the next ize. As one proponent, Donald Rums - Chairman Richard Wiley, senior part- year's testing will involve system re- feld, chairman and chief executive of- ner, Wiley, Rein & Fielding. finements the FCC would have to have ficer of General Instrument, said, the But some, including the National done itself had a system been chosen grand alliance "is going to be very Association of Broadcasters, said an last week, they said. difficult to achieve." alliance is not necessarily the perfect NAB did not oppose the grand -alli- Rumsfeld suggested that instead of solution. The four proponents them- ance concept during the meeting, but a grand alliance, the blue -ribbon com- selves doubted that such an alliance mittee opt for a "current alliance" will be possible, at least in the near Retesting schedule strategy, based on the GI- MIT/Zenith- term. AT&T agreement. The blue -ribbon committee's deci- Immediately after last week's The advisory committee heard sion last week was to approve a advisory committee meeting, Rumsfeld's arguments but did not put month's worth of additional testing for the three competing consortia the current alliance idea to a vote. each of the four proposed systems at drew cards to determine the order Members of ATRC -made up of the Advanced Television Test Center, of retesting to start around April NBC, Thomson Consumer Electron- to begin as soon as the test center can I, should a grand alliance fail to ics, Philips Consumer Electronics, the be ready-between March 15 and form: (I) DigiCipher, proposed David Sarnoff Research Center and April I. But the committee said it by General Instrument and the Compression Labs Inc. -complained would accept-and recommends -a Massachusetts Institute of Tech- that GI was unfairly putting them in consolidation agreement, if it can be nology; (2) Advanced Digital the role of "the bad guy." reached before retesting begins. HDTV, proposed by the Ad- "We've become involved with dis- The committee did not rule out vanced Television Research Con- cussions with the other proponents agreeing to consolidation after testing sortium; (3) GI/MIT's Channel- within only the last couple of weeks," begins, but now, Wiley said, is the Compatible DigiCipher, and (4) said Peter Bingham, president, Philips most opportune time to form an alli- Spectrum Compatible HDTV, Laboratories, Briarcliff Manor, N.Y. ance without creating great delays. proposed by Zenith Electronics "We would very much benefit from a As recently as a few months ago, it and AT &T. .-RMS grand alliance, and we are trying to be was expected that the blue -ribbon very proactive in our approach."

54 Technology Mar 1 1993 Broadcasting & Cable lassifie os

See last page of Classified Section for rate information and other details.

Senior AE: We're holding our best list for an experienced AE. Work hard and play hard in one of SITUATIONS WANTED TECHNICAL RADIO Americas richest and most beautiful resort mar- Former WFAN. kets. Vail. Colorado. Our operation is on the cutting chief engineer WTEM, seeks pro- HELP WANTED MANAGEMENT edge of technology. Yes you can make good mon- jects by day. week. or month as contractual worker. ey in small market. Rapid growth offers upward Let me tackle your capital projects. Studio and Powerhouse legendary New England station mobility. Resume to Lynn Blackburn, KZYR -FM, PO transmitter installations, networks. directionals. proofs, seeks GSM. This heritage station offers a great Box 5559 Avon. CO 81620 or fax to 303 -949 -0266. emergency service. any market size. Su- career opportunity for a highly motivated and disci- No phone calls. EUE. pervisory experience, budget. bidding. subcon- plined leader. We need to hear from you immedi- tractors. Let me take over your headaches. Call Jim ately. All replies kept confidential. EOE. Reply to WZYP- FM/Huntsville, AL. /sales representative. 301 -540 -2089 attending NAB. John Van Hoogenstyn, WGAN, Saga Communica- Our sales consultant says we have one of the best High energy, provocative, sensitive host seeking tions, 200 High Street, Portland, ME 04101. compensation plans in America! (Big commis- new market for motivational, sions. salary. gas allowance. matching 401 K. profit emotional, educational show. 21/2 in General manager, sales manager and a com- sharing) owner is on -site and a lifetime broadcast- controversial talk years Philadelphia. Goal: To be For tape, 474 -9016. plete stall needed for a new Duopoly purchase. er! We want someone with at least two years expe- #1. proposal 215- This 100,000 FM is in one of Texas leading mar- rience who can sell big promotions and events kets. Immediate openings. Send resume in confi- while results emphasizing for the client. Huntsville MUTATIONS WANTED NEWS dence to Box E -2. EOE. is home of Americas space and hi -tech defense programs. (Highest average income in the South- GSM: Experienced "on the street" sawy manager east) references checked /drug testing company. Award winning sportscaster /PBP. 17 years ex- 410- 226 to lead Ca. Central Coasts top combo. Excellent Reply to: Bill West, PO Box 389. Athens. AL 35611 perience. -5737. opportunity, growth market. Salary negotiable. or fax 205- 232 -6842. EOE. EOE. Reply to Box E -1. Experience -responsible -reliable. Music -news- copy. A 20 -year pro. that really works. Bill Dono- HELP WANED ANNOUNCERS Chief financial officer wanted: Radio group van, PO Box 16508. Salt Lake City. UT 84116. 801- based in Washington, DC with stations in the Mid - 532 -9138. WRHP, Son -108 Atlantic region is looking for a CFO. Responsibil- Syracuse: We're expanding our air talent staff and seek ities include managing all financial. accounting, warm and enthusiastic personalities with budgeting, and control systems as well as banking "straight ahead style." Send tape. resume, relationships. The position may evolve to include and salary history to: Dick Carr. PO TELEVISION evaluating acquisition and disposition opportuni- Box 6975. Syracuse, NY 13217. EUE. ties. providing operational oversight, and formulat- HELP WANTED MANAGEMENT Announcer Interested in working in small market. ing group have strategy. Candidates should sever- Congenial working conditions, must have news years in a al of broadcast experience similar writing experience. Send resume and tape to Program director, WYCC -TV. Chicago. Illinois. capacity although some non -broadcast experience WTTF, 185 South Washington St.. Tiffin. OH 44883. Educational television PBS affiliate. A minimum of 4 would be preferable. Competitive compensation EUE. years professional staff supervisory experience in and assistance provided Please send resume and television. B.A. or B.S. in Communications or relat- brief cover letter no later than March 10 to Box E -3. SITUATIONS WANTED MANAGEMENT ed field preferable. Knowledgeable of Federal EOE. Communications Commission (FCC) rules and regulations including Emergency Broadcast System GSM, Eugene, Oregon. KPNW -AM, 50K newstalk Music licensing problems? Fees too high? Too (EBS) and station ID records. Union management college and pro play -by -play. FM Class C Oldies. much redtape? Call me for help. Former BMI VP. Ill skills preferred. Must be available for on -call. Must Salary, override. benefits, spiffs. Contact Dave save you money, time and aggravation. Bob be able to coordinate and supervise master con- Woodward, VP -GM, PO Box 1120, Eugene, OR Warner, 609- 395 -7110. trol. continuity and traffic operations. Must be profi- 97440. Fax: 503 -484 -5769. EOE M/F. GM looking for equity. Currently employed. Prefer cient in Microsoft Word 5.5. Send resume to: Station manager needed for KJEL -KIRK, Leba- Southeast or Southwest. Energetic. Excellent refer- Elynne Chaplik Aleskow, General Manager, WYCC- non, Missouri. This is part of the Shepherd Group. ences. Mature, stable, know financials. Prefer me- TV. Harold Washington College. Room 1113, 30 5000 watt AM on 750 khz. 100.000 watt Class C dium market, 1992 cash flow increase 110%. Sales East Lake Street. Chicago, IL 60601. City Colleges FM. Contact Jerrell Shepherd, Moberly. MO. 800- trainer and motivator. Promotions leader. Looking of Chicago is an equal opportunity employer. 272 -8810. EOE. to retire. or group owner looking for someone to manage your investment successfully? Get it done Traffic manager: Top 40 market in Southeast WZZP /Kankakee, IL seeks GSM to jump into our without bloodshed. No magic, just hard work. Re- seeks hands -on individual with J.D.S. experience. fast growing group. If you can motivate and sell ply to Box E -8. Inventory maintenance, formats. order entry and promotionally active radio send your resume ASAP strong leadership skills a must. Reply to Box E -4. to Rollings Communications, POB 882. Chester- EEO employer. field. MO 63006. EUE. SITUATIONS WANTED ANNOUNCERS Controller: Dallas/Fort Worth television station has Talented talk host: Experienced. dedicated, in- an immediate opening for controller. Applicant will HELP WANTED SALES formed. Seeking new opportuniles. Have been be responsible for all accounting functions and hosting national show with big name guests. Rick information systems. and will possess the following 7 Midwest AM/FM seeking aggressive. self- starter 1 -800- 257 -6556. qualifications: Minimum of years of professional salesperson. Sales experience preferred. Apply to experience with 3 years of management experi- WLPO-WAJK, PO Box 215, LaSalle, IL 61301. EOE After 12 years experience, took a lengthy detour. ence; strong Lotus 123 and dBase Ill skills: strong M /F. now ready to return. Super announcer, (oldies a administrative skills. We offer an excellent salary specialty) PBP, sports and production: as well as and benefits package. Send resumes to: Control- Network account executive: National company many other attributes. Willing to relocate to Mid ler, PO Box 190307. Dallas, TX 75219. Smoke free seeks account executive to sell network advertis- Atlantic -Southeast region. Tape and resume on work environment. Equal opportunity employer. ing to New York based advertising agencies. Ap- request. Don't wait -Call now!! Frank 904 -673- plicants must have extensive network sales experi- 0757. Medium market FOX affiliate seeks local sales ence. Qualified candidates who want top manager. Candidates must demonstrate skills and success in training, motivation, and leadership. A commissions, send resume to: Epic Networks, 420 SITUATIONS WANTED Lexington Ave., Suite #300, New York, NY 10170. command of rating and research services is essen- No phone calls please. EOE. TALENT/PERSONALITY tial. 3-5 years local television sales experience is required with sales management experience pre- Advertising account executive for New Jersey Radio partner wanted: Looking for partner lo ferred. Send cover letter. resume with references news and talk programing. Knowledge of northern break into radio with. Let's become a team. Must and salary history to Personnel Director, 434 Inter- New Jersey a plus. Garden State Radio News, Inc. be funny. intelligent, and able to write. Rob 201- state Avenue, Lexington, KY 40505. Equal opportu- Box 1326, Newark. NJ 07101. 201-736-4970. EOE. 478 -4826 or fax 201- 340 -7580. nity employer.

Broadcasting & Cable Mar 1 1993 Classifieds 55 Director of marketing for small market radio Photographer /editor /SNG operator: Work with Television maintenance technician: The George combo - responsibilities include overview of sales correspondent and bureau chief to cover Florida Washington University offers an immediate oppor- and sales related departments. Good compensa- state capital. Specifically. shoot. edit and uplink tunity for an experienced technician to maintain tion package plus growth opportunities. Please videotape for several TV stations. Operate and and repair TV equipment including 3/4 in. and 1/2 resume send to Box B -45. EOE M/F. maintain satellite newsgathering truck (some train - in. video tape machines. studio cameras and audio ing provided). Microwave satellite transmission ex- equipment. The ideal candidate should have one NEIP WANTED SALES perience as well as videography and editing expe- to two years experience in the operation and main - rience required Submit resume to: Steve Cope. tenanceof video and audio equipment. Experience Senior account executive: WKRN -TV. the ABC Conus Communications. 3415 University Avenue. with Sony and Hitachi models helpful. GW offers a affiliate in Nashville has an immediate opening for a Minneapolis. MN 55414 -3365. Equal opportunity comprehensive compensation package including senior account executive. A minimum of three employer. competitive salary. health insurance and excellent years of television sales experience plus a strong tuition benefits for spouse and eligible dependent aptitude for new business development are re- TV studio maintenance engineer: Seeking indi- children. To apply slop by. fax. call or send resume quirements. If you have a desire to work for a vidual with 3 years television maintenance or com- to: E. Dancil. Personnel Services. 2125 G Street. growing station with supportive sales mangement. parable work experience. thorough knowledge and N.W. Washington. DC 20052. 202 -994 -4470. 202- please contact by resume only: Mickey Martin. Lo- understanding of the electronics of television to 994 -4498 fax. GW is an equal opportunity employ- cal Sales Manager. WKRN -TV. 441 Murf reesboro help design technical systems. create documenta- er. Rd.. Nashville. TN 37210. WKRN -TV is a division of tion to put design into practice. install equipment Young Broadcasting and an equal opportunity em- and perform corrective and preventive mainte- HELP WANTED NEWS ployer. nance. Send resume only (no phone calls) to David Carr. Chief Engineer. KHOU -TV. Box 11. Houston. local We're expanding! Top rated TV news KATY, Little Rock, seeks account executive TX 77001 -0011. CBS affiliate. EOE. department to increase sales with large account list and devel- in the market seeking four experienced reporters/ op new business. Degree preferred. Outside sales anchors. Not an entry level position. Applicants experience. Effective presentation and computer Assistant chief engineer: Group -owned TV sta- must be hardworking. dependable and team play- skills required. Send resume to Personnel Director. tion. offering best of all worlds for a hard -working ers. No room for egos. just quality writers. with solid PO Box 77. Little Rock. AR 72203. No calls please. person interested in opportunity and development. news judgement and the desire to be the best! EOE. Must have excellent systems planning knowledge. Send non -returnable tapes. references /resumes by management ability. foresight and a practical ap- priority mail to: News Director. Guam Cable TV Account executive: WYZZ -TV Fox 43 seeks an proach, VHF transmitter experience. ability to drive 530 West O'Brien Drive. Agana. Guam 96910. experienced AE with strong agency and retail satellite truck and uplink. Limited tower climbing. EOE. sales skills to take over a #1 established list. BMP Able to lift broadcast equipment. Hands -on re- experience and sales promotion are definitely as- quired. An FCC General Class license or SBE cer- Award winning ABC affiliate seeks: Experienced sets. Send resume to: William M. Rogala. GSM. 235 tificate preferred. Location. climate and benefits weeknight anchor to complement established fe- Everett. E. Peoria. IL 61611. EOE. are a big plus. Send resume to John Augustine. male co- anchor. assignment editor with minimum WIS Chief Engineer. PO Box 367. Columbia. SC two years experience to help manage talented Leading CBS affiliate, a King Broadcasting Com- 29202. No phone calls. EOE. staff: weekend anchor to complement established pany station. is seeking a general sales manager. female co- anchor: bureau chief who is self -starter This department head position is directly responsi- with good reporting /news Studio maintenance engineer: Group -owned TV gathering skills. Send ble for national sales management and for meeting station accepting applications for future openings. resume/tape to: News Director. WBKO -TV. Box and exceeding both local and national sales reve- 13000. Must be highly qualified in studio maintenance. Bowling Green KY 42101. EOE. nue budgets including new business development. ACR225. Beta SP, Ampex 1 ". RCA cameras. etc.. by providing leadership to sales and sales support News director: Aggressive. innovative leader and have excellent systems planning knowledge. staff. Must communicate and coordinate sales ef- needed for #1 rated network affiliated station in VHF transmitter and SNV operations experience forts with other departments to maximize western small market. Must be hands -on and have stations required. Limited tower climbing. Able to lift broad- position in market. Candidates must have a strong assignment skills and strong production strong cast equipment. An FCC General Class license or sales leadership background and demonstrated background. Will consider larger market producer SBE certification preferred. Location, climate and management experience with the ability to lead and desk people with solid news background. benefits a big plus. Send resume to John Augus- and motivate. Bachelor's degree required. Send Send news philosophy. resume and salary require- tine. WIS Chief Engineer. PO Box 367. Columbia. resume and a letter outlining your sales manage- ments to Box E -5. EOE. SC 29202. No phone calls. EOE. ment philosophy to: Human Resources Depart- ment. KREM -TV. 4103 South Regal, Spokane. WA Changes on the horizon. Looking for several an- 99223. KREM-TV is an equal opportunity employer. Studio engineering supervisor: KJTV34. a Fox chors, reporters, producers. and videographers/ affiliate in Lubbock. Texas is seeking a studio engi- editors. Also need main -line weathercaster and neering supervisor. Must be comfortable with all sportscaster. Only applications with non-returnable NEP WANTED TECHNICAL aspects of studio maintenance and should be able demo tape/resume/salary requirements/references to troubleshoot to component level. Studio respon- will be considered. PO Box 22607. Tampa, FL Graphic artist in charge: Capital Cities/ABC Inc. sibilities include A/V switching and terminal gear. 33622 -2607. EOE. Video Design Group. Los Angeles. CA. Requires 1/2 ". U -matit and 1" videotape formats. RF distri- Reporter needed: you minimum five years broadcast animation design bution and satellite D/L facilities. Familiarity with Can do more than just get two soundbites. cut a standup it and a thorough understanding of post production. high-level RF and DOS computers a plus. Send and call a story? looking for Ouantel Paintbox experience necessary and Mac resumes to: Art Smith. Director of Engineering. RA- Were a creative professional who knows how to make great If you have experience a plus. Must be well organized and MAR Communications. Inc.. PO Box 3757. Lub- television. two able to schedule and manage long and short term bock. TX 79452. Fax: 806- 748 -1949. EOE. years of experience and want to work for a competitive. aggressive news projects. Flexible hours including some evenings. department. send your tape resume Send resume to: David Snapp. Capital Cities/ABC Chief engineer production manager: Performs a and to: Ed Scripps. News Direc- tor. KJRH -TV. PO Inc. Video Design Group. 4151 Prospect Avenue. wide range of supervisory. operational and techni- Box 2. Tulsa. OK 74101. No phone KJRH is Hollywood. CA 90027. EOE. cal functions in the production of TV and radio calls. please. an equal opportunity projects. Responsible for ensuring that all equip- employer. ENG personnel for a major broadcast facility in ment and productions meet applicable technical News photographer: KXAN -TV. Austin's NBC affil- New York City. ENG field operations with camera standards. Ability to maintain microprocessor iate, has an opening for a photographer who can (and microwave) experience. videotape editors. based production equipment. including EVE, video be a standout on our talented saff. Experience with and ENG maintenance. Employment would com- switcher. VCR, editor and other equipment. Re- Beta and live shots a must. Familiarity with live mence Spring /Summer 1993. Out -of -town appli- quires a bachelor's degree or an equivalent combi- truck operation and Newstar helpful. Resume /non- cants accepted for these positions will be reim- nation of education and/or experience. Must have returnable tape to Al Marabella. Chief Photogra- bursed for airfare. hotel and per diem expenses. at least five years experience in TV and radio main- pher. Box 490, Austin, TX 78767. No phone calls Send resumes to: TMS. Suite 137. 847A Second tenance and engineering to include several years please. Women and minorities encouraged to ap- Avenue. New York. NY 10017 or fax to 914 -352- in a management position. Also requires FCC Gen- ply. EOE. Deadline March 5. 1993. 3093. This employment would occur in the event of eral Class license /Microwave endorsement. Must a labor dispute and would be of a temporary nature have working knowledge of computers and experi- Weekend anchor /reporter for no. 1 news opera- to replace striking personnel. This is not an ad for ence with scheduling and related software. Excel- tion. Need great anchor as well as reporter. Pro- permanent An employment. equal opportunity em- lent communication and problem solving skills are ducing experience a big plus. Resume non- ployer. and essential. Familiarity with scheduling and traffic of returnable tape to C.J. Beutien, News Director. television operations for a large production facility WFIE -TV. PO Box 1414. Evansville. IN 47701. EOE. Chief engineer. Excellent administrator. Familiar desirable. Rutgers New Brunswick campus is 30 with budgets and expense control. Knowledge of miles south of New York City. State salary require- TV news reporter: Aggressive investigative on- FCC rules. Good hands-on engineer for all trans- ments. Excellent benefits package includes tuition camera journalist with field production background mitter and studio equipment installation and main- remission for employes and children. Send resume to report and shoot news feature stories for cable - tenance. Communicator with good people skills. to: Mary Merkoski. PO Box 496, New Brunswick, NJ cast to 160K audience in Dallas -Ft. Worth area. Computer experience. Send resume to Personnel 08903 -0496. Rutgers, The State University of New Send demo tape and resume including salary his- Director, WTOK -TV, PO Box 2988. Meridian. MS Jersey. Employment eligibility verification required. tory to: Human Resources Manager, PO Box 39302. Equal opportunity employer. An affirmative action/equal opportunity employer. 1536265. Irving. TX 75015. EOE.

56 Classifieds Mar 1 1993 Broadcasting & Cable Anchor -producer: Needed to produce and anchor early morning newscast and noon newscast. HELP WANTED PROGRAMING SITUATIONS WANTED MANAGEMENT Monday- Friday. in pro- Experience anchoring and PRODUCTION & OTHERS ducing desired. Send letter. resume and nonre- Manager who does it all: Twelve years experi- turnable demo tape to Veronica Bilbo, EEO Coordi- ence 35th market. five years assignment desk. two Producer /director: Experienced. creative type to nator. KPLC -TV. PO Box 1488. Lake Charles. LA news operations. BASYS system manager, SNG write. shoot and edit commercials for midwestern 70602. EOE. truck operator. produces. reports Good refer- Fox affiliate. Must be able to work well with people ences! 803 -587 -6702 Weekend anchor: Looking for strong anchor to and produce quality commercials under pressure complement our female weekend anchor. Must and tight deadlines. Send reel and resume to Eric have two to three years anchoring experience and Dahl. Production Manager, Fox 23 KBSI. 806 Enter- SITUATIONS WANTED NEWS be a strong reporter. Send resume and reply to prise, Cape Girardeau. MO 63701. No phone calls Box E -6. EOE. please! EOE M /F: Minorities encouraged to apply. MBA with news management experience, seeks news director position. Organized, energetic. peo- Producer: For Emmy winning newscast at WCNC- Promotions manager: ABC affiliate needs a self - ple- person with hands -on management style. Abili- TV. the NBC affiliate in Charlotte, NC. which is also motivator who can keep all the plates spinning ty to analyze situations and focus in on effective Must be to the home of the new NBC News Channel. Will while creating great promotions. able solutions. Reply to Tom. Box B -43. produce innovative newscast focusing on today's conceive, write and edit promos for news, station news that affects today's families. We seek a image, entertainment programing and community 20 year broadcast professional seeks anchor po- strong writer who is competitive, creative and not a affairs. Organization skills a must! If you've got a sition. 8 years as solo and co- anchor at Midwest mechanic. Our requirements include at least five creative mind that can prioritize and see things medium markets. White House assignment now years producing experience and a college degree. through, we want to see your resume and reel. completed. Willing to relocate. Contact Bob. 913- If you meet these requirements. send references Send to: KTUL -TV, PO Box 8, Tulsa, OK 74101. 437 -2887. and a non -returnable tape showing your creative EEO/MF. capabilities to Jon Kaplan, Assistant News Direc- Television, radio, universities: 13 years broad- tor. WCNC -TV. 1001 Wood Ridge Center Drive. Commercial producer /copywriterrannouncer: caster in Europe and US. Reproted for CNN. "Hot- Charlotte. NC 28217 -1901. EOE. M /F. Superior skills in location /edit -suite tape production test radio show in Eastern Europe" (TIME Maga- required for state -of- the-art Southeast ABC affiliate. zine). Masters in Television -Radio, Syracuse. Managing editor, regional cooperatives: Appli- You'll have the freedom to create a selling spot Awards. Speaks four languages. Currently assis- cant must be a strong journalist with clear under- from concept to completion in this space -age high tant professor of broadcast journalism. Call Alexan- standing of needs and resources of local TV news- tech center nestled in Northern Alabama's moun- der Zigic 714- 730 -8494. room. Candidates must have newsroom manage- tain and lakes region. If you are a senior director ment experience. preferably at news director level. with talent, enthusiasm, and a great altitude. send SITUATIONS WANTED PROGRAMING Excellent news judgement, people skills and ability 3/4" or 1/2" demo tape. along with resume and to motivate staff. Minimum five years experience in photo to: Lew Koch, Operations Manager, WAAY PRODUCTION IS OTHERS broadcast journalism. Experience in satellite news TV, PO Box 2555, Huntsville. AL 35801 205.533- gathering and field producing required. College 3131. EOE. Lighting cameraman experienced film and video degree preferred. but not required. Submit resume Directing studio or field. Enjoys cutting. Looking to to: Steve Cope or Steve Johnson. Conus Communi- Producer: Major market East Coast station seeks move from corporate arena to broadcast. Skills and cations. 3415 University Avenue. Minneapolis, MN is experienced news producer. Ideal candidate an ideas for larger audiences. Needs work or job. Will 55414 -3365. Equal opportunity employer. excellent writer and self -starter who has produced relocate. Reasonable rates. 1 -800- 257.9281. daily newscasts and worked on special projects. Full -time position available for a television /radio Familiarity with NewStar computer system a plus. MISCELLANEOUS news reporter to gather. write and present news Will play a major role in our number one news stories for WNDU- TV- AM -FM. Skills must include operation. Send resume to: David Friend. WABC- advanced writing ability, journalistic knowledge TV, 7 Lincoln Square, New York. NY 10023. No Comprehensive TV job listing: 8 weeks/$32 and integrity. good on- camera presence and phone calls or faxes please. We are an equal op- check/MO to News Jobline. PO Box 61, Folsom, PA speaking ability. Newsroom computer experience portunity employer. 19033 -0061. helpful. Two years television /radio news experience required. College degree preferred. Send re- On -line production editor: American Airlines Guide to getting a job in television broadcasting. sume and non -returnable tape to: The WNDU Sta- Television is seeking a creative, on -line production Send check or money order for $11.95 to SW Pro- tions. Attention: Human Resources. PO Box 1616, editor. Experience with GVG 200. Abekas A53. and ductions. PO Box 23304, Chattanooga. TN 37422. South Bend. IN 46634. No phone calls. EOE. Sony computer editors a must. Competitive pay and excellent benefits. Send non -returnable tape Managing editor: Top rated CBS affiliate needs and resume to: American Airlines Television, strong #2 person for newsroom. Ideal candidate MD5575. PO Box 619616. D /FW Airport, TX 75261- has superior writing and producing skills. as well 9616. No phone calls. please. EOE. ALLIED FIELDS as strong news judgement. Must be able to craft a news show from beginning to end. No beginners: HELP WANTED INSTRUCTION at least 5 years of producing and /or management Top notch newscast producer: Must be creative. aggressive, thoughtful and a good writer. We need experience required. Minorities encouraged to ap- Graduate associate position: Syracuse Univesi- ply. Send resume, news and salary someone with at least five years newscast produc- philosophy lys S.I. Newhouse School of Public Communica- history to Elliott Wiser. WTVR -TV. ing experience to help lead and motivate as we News Director. tions has established a new graduate associate West head into the 1996 Olympics. Send resume. tape 3301 Broad Street. Richmond. VA 23230. No position to assist communications professionals calls please. M /F /EOE. and references to: Laura Newborn, Managing Edi- tor. WXIA -TV, 1611 W. Peachtree St., Atlanta, GA who wish to make the transition from a career in the media in higher Individuals Sports producer /reporter (pert -time): Looking for 30309. Please, no phone calls! EOE. to a career education. with a Masters a talented. fearless. aggressive. very hardworking, degree and significant professional experience in any area of the media are invited to team player to produce and report for #1 major Graphic design coordinator: Large production midwest market NBC affiliate. This person will be company seeks a creative individual to join our apply to the Newhouse School's PhD program. Admission to the doctoral program is a prerequisite responsible for three or more packages a week promotions department. This unique position offers for and will help produce daily and Sunday night creative directing along with technical hands -on the awarding of the graduate associate position. Salary is in of the normal grad- sports extra shows. 32 hours a week... with full -time projects. Qualified candidate must have at least 2 offered excess uate assistant stipend, plus tuition remission. Grad- possibilities. Experience necessary. EOE. Reply to years of graphics production experience. Knowl- uate associates will teach three courses a year Box E -7. edge of Abekas A -72 a plus. Attractive package includes excellent salary. comprehensive benefits. while pursuing the degree. For more information Reporter: Emmy winning WCBD-TV needs to look profit- sharing, and relocation assistance. For con- and an application, please contact: Vernone at general assignment reporter candidates who sideration, forward a resume to: Personnel TV Sparkes, Phd, Associate Dean for Academic Af- can also anchor. Commercial TV experience nec- Graphics. PO Box 3857. Stamford. CT 06902. EOE. fairs, 215 University Place. Syracuse. NY 13244- essary. Knowledge of newscast producing and 2100. AA/EOE. videotape editing a plus. Resume. 3/4" tape and International producer: Large production compa- references to News Director, PO Box 879. Charles- ny seeks a producer to loin our booming interna- ton. SC 29402. EOE. M/F. Drug test mandatory. tional department. Qualified candidate must be flu- Phone calls will disqualify you. ent in Spanish and possess a strong working knowledge of French. Additional languages help- KELP WANTED NEWS Weekend sports anchor/reporter: KSTW -N, Se- ful. Must also have at least 2 years of producing attle- Tacoma. desires experienced, motivated self - experience. Ability to work with on- camera talent Internships: Spend six months interning with starter to fill weekend sports anchor /reporter posi- as well as overall knowledge of post production crack professional journalists in Illinois statehouse tion for the ten Óclock news. Three years process important. Attractive package includes ex- pressroom in Sangamon State University's one - expreience as sports anchor, prefer major market. cellent salary. comprehensive benefits, profit -shar- year MA PAR program. Tuition waivers and $3,000 College degree required. Please send tape and ing, and relocation assistance. For consideration, stipends during internship. Applications due April resume to Charles Johnson, News Director. PO forward a resume to: Personnel Int. Prod., PO Box 1. Contact: Bill Miller, PAC 429a, SSU, Springfield, Box 11411. Tacoma. WA 98411. EOE. 3857. Stamford, CT 06902. EOE. IL 62794-9243. 217 -786 -6535. EOE.

Broadcasting & Cable Mar 1 1993 Classifieds 57 Used /newTV /AM/FM transmitters, one watt to FINANCIAL SERVICES 120KW. antennas. cable /rigid line. microwave sys- TELEVISION tems. dishes. MA/COM radios. repair, etc. Save HELP WANTED PROGRAMING Immediate financing thousands. Broadcasting Systems 602- 582 -6550 on all broadcasting equip- PROMOTION & OTHERS ment. if you need $2.000 -$500.000. Easy to qualify. fax 602 /582 -8229. fixed -rate. long term leases. Any new or used Tower and coax cable: 400 ft. utility tower on equipment & computers. 100% financing. no down PRODUCER /DIRECTOR ground. ready to ship. 400 ft. coax cable new 6- payment. No financials required under $50.000. bay antenna. $24,000.00 for the package or will Media General Cable of Fairfax is recruiting for refinancing existing equipment. Call Mark Wilson at separately. 316 a Producer/Director. Successful candidate will Exchange National Funding. 275 sell -269 -1550 800- -0185. have: Lease purchase option. Refinance existing equip- - 3 -5 years hands -on experience ment. Lease purchase new equipment, no down - Ability to run a project from conception to payment. No financials up to $70,000.00. Carpen- RADIO completion ter & Associates. Inc. Voice 501 -868 -5023, Fax - Proven technical skills 501 868 -5401. HELP WANTED ANNOUNCERS - Ability to interact with all levels of clientele

Investor Interested in joint venture arrangement Please send tapes, resume and salary require- with other investors to buy radio or TV station in FL ments to or CA. Respond to: Aspire Entertainment. Fax- 310- MEDIA GENERAL CABLE OF FAIRFAX 540 -9787. 14650 Old Lee Road NFL Chantilly. VA 22021 EMPLOYMENT SERVICES Attention: Human Resources EOE M /F /D Government jobs: $16,040- $59.230/yr. Now hiring. Call 1 -805- 962 -8000 ext. R -7833 for current P -B -P federal list. ALLIED FIELDS Rare NFL Travel jobs. $19.000 -$60.000/yr. Cruise ships Opportunity! FOR SALE EQUIPMENT worldwide /resorts/hotels. Excellent benefits. For Flagship Play -by -Play listings call 1- -8000 805- 962 ext. M -7833. opening. Are you SAVE OUR PLANET Jobs are now available In the radio and television SAVE YOUR MONEY. industry. Subscribe to "Hot Leads." a nationwide experienced? Exciting Our recycled evaluated video tapes newsletter, today. 12 issues for $25.00. Send are style. Can you paint a guaranteed as good check or money to: order WWW Publishing Com- as new for less than pany. PO Box 2233. Natick. MA 01760. For info call dramatic game picture for 1/2 the price.Order 1- 800 -523 -4 W W W. the listener? Able to work (800)238 -4300 wpm EDUCATIONAL SERVICES with strong broadcast

On-camera coaching: Sharpen TV reporting and team? Sportscasts & Talk anchoring, teleprompter skills. Produce quality demo experience helpful. EOE. READY FOR JULY 1, 1993? tapes. Critiquing. Private lessons with former ABC News correspondent. 914- 937-1719. Julie Eckhert. Resume to Box E -9 That's the deadline for all Eckhert Special Productions. aural STL's to be FCC approved. If your STL doesn't WANTED TO RUT EQUIPMENT have an FCC ID # call MARTI at 817- 645 -9163, we can help. Used videotape-cash for 3/4" SP, M2 -90's. Beta - THIS IS THE BIG TIME! cam SP's Call Carpel Video 301- 694 -3500.

FCC LPTV Branch says build Sacramento -49/53. WANTED: EMPLOYMENT SERVICES Reno-47. Redding -26 Tahoe -65 in 1993. Need clean used TTC /ITS /Acrodyne transmitters and STRONG, ENERGETIC, HIGH - Bogner /Andrew antennas. Wholesale prices only! Permitee is Kidd Communications 702 -826 -4347. POWERED FOOTBALL PLAY BY Tl1T1T1TTl17T7-7 PLAY ANNOUNCER & SPORTS v1St-t1 Cl/ 'VC. Inside -Job Openings, Nationwide FOR SALE EQUIPMENT REPORTER ANNOUNCER. ONE Press Radio lobs. updated daily AM and FM transmitters, used. excellent condi- OF AMERICA'S TOP RATED PER- Iln Television jobs. updated daily Hear -Talking Resumes - tion, tuned and tested your frequency. Guaran- SONALITY STATIONS IS LOOK- teed. Financing available. Transcom. 810 -441- To record -Talking Resumes. and employers to record job openings 8454. 215 -884 -0888. Fax 215 -884 -0738. ING FOR A GREAT TALENT. YOU © Entry level positions Broadcast equipment (used): AM /FM transmit- LOVE SPORTS AND KNOW HOW ters. RPU's. STL's, antennas. consoles. processing. TO ENTERTAIN. MAJOR COL- 1- 900 -726 -JOBS turntables. automation, tape equipment, moni- 51.99 Por Ala** (.5627) tors. etc. Continental Communications, 3227 LEGE OR NFL EXPERIENCE A Magnolia, St. Louis. MO 63118.314- 664.4497. FAX 314 -664 -9427. MUST- NO AMATEURS. EOE.

Used 340' ft. tower with lighting system. includes new guy wires etc. 314- 687 -3932. REPLY TO BOX E -10 Refurbished transmission line, 6 -1/8 ", 75 ohm EIA flange. 20' sections (fir $550 /section. Bogner BUI16 TV antenna for channel 55. Bogner low power TV antenna for channel 14. Call 904 -796 -4531. PROGRAMING SERVICES

AM tower lighting ring transformers: Excellent used condition. Decca Austin Model A -1701. f Lum and Abner 1.700 watt capacity. Todd Comm. Inc. 800 -745- Are Back 5044. Fax 702 -293 -1062. ..piling up profits for sponsors and stations. Aerodyne 1000 watt television transmitter. Excel- 15-minute programs from lent condition. $29.000.00 Microdyne re- satellite the golden age of radio. ceiver $250.00. Acrodyne notch filter channels 52 PROGRAM to 69 $500.00. Need spotmatic juniors. 813 -542- DISTRIBUTORS PO Drawer 1737 Arkansas 72403 50i972.5884 8042. Jonesboro.

S8 Classifieds Mar 1 1993 Broadcasting & Cable EMPLOYMENT SERVICES CONTINUED PROGRAMING SERVICES T - I California Broadcast Job Bank I A SATELLITE DELIVERED I For application information call I BLACK GOSPEL FORMAT

(916) 444-2237 I AT LAST! I California Broadcasters Association I W.B.C. SATELLITE GOSPEL NETWORK NOW YOUR STATION CAN BE PROFITABLE BY USING THE "SATELLITE GOSPEL NETWORK" TV JOBS FEATURING ARTISTS LIKE: Anchors Reporters Producers Videographers Editors Personalities JAMES CLEVELAND JOHN P. KEY MIGHTY CLOUDS OF JOY DIRECT VIA SATELLITE s SHIRLEY CEASAR ALBERTINA WALKER WILLIAMS BROTHERS Your Tape Uplinked Nationw de to News Directors Agents BE THE FIRST TO WE WILL ACCEPT Head Hunters Programmers SIGN UP- ONE STATION PER ENTRY LEVEL TO MAJOR MARKET MARKET. High Impact High Visibility Low Cost Tremendous Value SAVE ON PERSONNEL IMPROVE YOUR BOTTOM LINE! TALENT/LINK CALL RON NICKELL - CHIEF OF OPERATIONS Call Toll Free 1-800-766-3331 1- 800 -888 -7180 TODAY! Your Link To A Career

We alsò have prospects for buying stations and LMA's

PUBLIC NOTICE Already on over 20 stations

W.B.C. Satellite Gospel Network 645 Church St., NOTICE OF PUBLIC SALE Norfolk, VA 23510 PLEASE TAKE NOTICE that by virtue of 1- 800 -888 -7180 a default by Silas F. Royster ( "Debtor ") Ron Nickell under the terms of a Security Agreement L.E. Willis, President Chief of Operations - Mortgage on Goods and Chattels with Orix Credit Alliance, Inc. f /k/a First Inter- state Credit Alliance, Inc. dated, April 28, FOR SALE STATIONS 1989 ( "Agreement "), the undersigned holder of the Agreement and indebted- ness represented thereby, will sell at Public Auction for cash, cashiers check, FOR SALE PRICED TO SELL travelers check or money order at the KBLF -AM, Red Bluff, California. FuIl- AM -FM COMBO. C3 Approved premises of Stowaway Locker B 03, 1320 time. Only station in market. Priced Top 100 Market, Southeast Eisenhower Blvd., Johnstown, PA 15904 to sell. Attractive terms. Solid equip- Assets, Leases. A+ Facility on Friday, the 5th of March, 1993 at 11:00 ment. Ideal for first time owner/oper- Highly Rated FM A.M. all of its right, title and interest in ator. Serious only. Box 706, Red Ready for Expansion and to the following described property, Bluff, CA 96080. CALL (804) 977 -0961 as -is, where -is, to wit: Miscellaneous television studio equipment, a description of which can be obtained by contacting the undersigned. CENTRAL MISSISSIPPI 20KW FM FOR SALE The seller requires a non -refundable Small town with new industry - No com- 50KW AM AND CLASS C FM, IN in market real minimum down payment of 25 %, in either petition local - Studio, SOUTHWESTERN TOP 50 MAR- cash, certified or cashiers check with the estate, tower & building at one location - KET. SERIOUS BUYERS ONLY new transmitter absentee owner. balance due upon removal at a mutually - PLEASE. P.O. BOX 25670, HO- agreed upon date. 601 -352 -6673 NOLULU, HAWAII 96825. The undersigned reserves the right to bid at the sale. Please contact the undersigned to make any inspection arrange- ments FOR SALE FLORIDA SUNSHINE Full -day, individual seminar for radio investors, given privately to you. Group owner/operator with 22 years ORIX CREDIT ALLIANCE, INC. experience and ex-NAB General Counsel explain AM - FM COMBO station search, negotiation, financing FCC rules. Alison M. Feinstein takeover, and many other topics you choose. Learn & how to buy in today's environment. Call Robin Martin Hadden Assoc. Assistant Vice President or Erwin Krasnow today for details and a brochure .Orlando. (914) 365-2380 The Deer River Group Washington, D.C. -(202) 659-3331 407 -365 -7832

Broadcasting & Cable Mar 1 1993 Classifieds 59 FOR SALE STATIONS CONTINUED BROADCASTING'S CLASSIFIED RATES GREAT FOR MOM AND POP All orders to place classified ads & all correspondence pertaining to this BILLINGS MONTANA, 1KW section should be sent to: BROADCASTING, Classified Department, 1705 N.W., $ 99, 00/$9, 900 D W N / $990 M 0/5.9% DeSales St., Washington, DC 20036. For information call Less than $1000 mo to operate (202) 659 -2340 and ask for Mitzi Miller. Automated, serious inquiries only Payable in advance. Check, money order or credit card (Visa, Master- no brokers, 310-302-7119 for info card or American Express). Full and correct payment must accompany all orders. All orders must be in writing by either letter or Fax 202 -293- 3278. If payment is made by credit card, indicate card number, expiration date and daytime phone number. GA AM $180 TERMS Deadline is Monday at noon Eastern Time for the following Monday's FL AM $75 CASH issue. Earlier deadlines apply for issues published during a week con- PA AM $900 TERMS taining a legal holiday. A special notice announcing the earlier deadline BROADCASTERS will be published. Orders, changes, and /or cancellations must be submitted in writing. NO TELEPHONE 800 393 -7292 ORDERS, CHANGES, AND /OR CAN- CELLATIONS WILL BE ACCEPTED. When placing an ad, indicate the EXACT category desired: Television, Radio, Cable or Allied Fields; Help Wanted or Situations Wanted; Man- At CRS /Nashville agement, Sales, News, etc. If this information is omitted, we will deter- Contact via Opry land Hotel mine the appropriate category according to the copy. NO make goods or call for appointment. will be run if all information is not included. No personal ads. The publisher is not responsible for errors in printing due to illegible copy -all copy must be clearly typed or printed. Any and all errors must BARRY be reported to the Classified Advertising Department within 7 days of SKIDELSKY publication date. No credits or make goods will be made on errors which Attorney at Law do not materially affect the advertisement. 655 Madison Ave., 19th Floor Publisher reserves the right to alter classified copy to conform with the New York, NY 10021 provisions of Title VII of the Civil Rights Act of 1964, as amended. Publisher (212) 832 -4800 reserves the right to abbreviate, alter, or reject any copy. The Industry's Lawyer. Rates: Classified listings (non -display). Per issue: Help Wanted: $1.60 per word, $32 weekly minimum. Situations Wanted: 800 per word, $16 weekly minimum. All other classifications: $1.60 per word, $32 weekly minimum. Your Yearbook is back! Word count: Count each abbreviation, initial, single figure or group of figures or letters as one word each. Symbols such as 35mm, COD, PD, etc., count as one word each. A phone number with area code and the The all new edition of zip code count as one word each.

Rates: Classified display (minimum 1 inch, upward in half inch incre- Broadcasting & Cable Yearbook, ments). Per issue: Help Wanted: $138 per inch. Situations Wanted: $69 per inch. All other classifications: $138 per inch. For Sale Stations, coming Wanted To Buy Stations, Public Notice & Business Opportunities advertising require display space. Agency commission only on display space. March 1993. Frequency rates available. Blind Box Service: (In addition to basic advertising costs) Situations For information, call wanted: No charge. All other classifications: $15 per ad per issue. The charge for the blind box service applies to advertisers running listings 1- 800 -521 -8110. and display ads. Each advertisement must have a separate box number. BROADCASTING will not forward tapes, transcripts, portfolios, writing samples, or other oversized materials; such materials are returned to R.R. Bowker sender. Do not use folders, binders or the like. Replies to ads with A Reed Reference Publishing Company Blind Box numbers should be addressed to: Box (letter & number), c/o BROADCASTING, 1705 DeSales St., NW, Washington, DC 20036. Confidential Service. To protect your identity, seal your reply in an Blind Box Response ? ?? envelope addressed to the box number. In a separate note list the companies and subsidiaries you do not want your reply to reach. Then, Box Letter -Number enclose both in a second envelope addressed to CONFIDENTIAL SER- NW 1705 DeSales St., VICE, Broadcasting Magazine, at the address above. Washington, DC 20036 For subscription information Please Do Not Send Tapes call 1- 800 -323 -4345.

60 Classifieds Mar 1 1993 Broadcasting & Cable sponsored by Practising Law Institute. PLI Train- Cable Television Association. Information: (202) MARCH ing Center, New York. Information: (212) 765 -5710. 775 -3669. March 5- Center for Communication seminar. March 12 -14 -1993 Intercollegiate Broad- March 1.2- "Technology Licensing and Litiga- Speaker: Terry Anderson, former AP correspondent. casting System national convention. New York tion," seminar sponsored by Practising Law Insti- Center, New York. Information: (212) 836 -3050. Vista Hotel, World Trade Center, New York. Infor- tute. PLI Training Center, New York. Information: mation: (212) 687 -4783. (212) 765-5710. March 8- Annual Golden Mike Award sponsored by Broadcast Pioneers. Plaza Hotel, New March 15 -"The World of Soaps," seminar March 3 -20 -10th anniversary The Museum of York. Information: (212) 586 -2000. sponsored by the British Broadcasting Corpora- Television and Radio's annual television festival. tion. Mc Graw Hill Auditorium, New York. Informa- Los Angeles County Museum of Art, Los Angeles. March 11- National Association of Black tion: (212) 373 -4004. Information: Dana Rogers, (212) 621 -6705 or Di- Owned Broadcasters annual awards dinner. ane Lewis, (212) 621-6685. Honorees: Ron Brown, Secretary of Commerce; March 18 -18th annual Commendation Awards Spike Lee, filmmaker; Jack Gibson, radio entre - ceremony sponsored by American Women in March 3- "Programer and Operator Partner- prenuer; Russell Simmons, CEO, Rush Communi- Radio and Television. Waldorf- Astoria, New ships for Effective Public Affairs" regional event cations; Denzel Washington, Academy Award win- York. Information: (202) 429 -5102. sponsored by Cable Television Public Affairs ning actor; Aretha Franklin, singer. Sheraton Association. National Press Club, Washington, Washington, Washington, D.C. Information: Fred March 23 -'The Business of Entertainment: The D.C. Information: (301) 206 -5393. Brown, (202) 463 -8970. Big Picture," third annual conference sponsored by Wertheim Schroder and Variety. The Pierre March 4-"The Changing Landscape of Televi- March 11- International Radio and Television Hotel, New York. Information: (212) 492 -6532. sion: 500 Channels and Beyond," breakfast meet- Society newsmaker luncheon. Speaker: Gerald ing sponsored by Cable Television Administra- Levin, chairman/president/CEO, Time Warner Inc. March 23-26-Second annual Infomercial tion and Marketing Society, New York chapter. Waldorf- Astoria, New York. Information: Marilyn Marketing conference and trade show. Universal Panelists: Herb Granath, ABC Enterprises; James Ellis, (212) 867 -6650. Hilton, Los Angeles. Information: Steve Dworman: Kofalt, Cablevision Systems Corporation; John (310) 826-6301. Hendricks, Discovery Network; Dick Aurelio, Time March 11 -'TV News Magazines: Taking Over Warner New York City Cable Group. Rainbow Prime Time," seminar sponsored by Center for March 30- Advertising Hall of Fame induction Room's Pegasus Room, Rockefeller Center, New Communication. The Daily News, New York. In- luncheon sponsored by American Advertising York. Information: Elizabeth Loyola, (212) 735 -5372. formation: (212) 836 -3050. Federation. Inductee: John S. "Jack" Bowen, chairman emeritus, D'Arcy Masius Benton & March 4.5- "Cable Television Law 1993: Learn- March 12- Deadline for nomination forms for Bowles. Plaza Hotel, New York. Information: (202) ing to Live With the 1992 Cable Act," seminar 1993 Vanguard Awards sponsored by National 898 -0089.

MAJOR MEETINGS

March 3 -6 -24th Country Radio seminar May 16.19- Broadcast Cable Financial July 15.17- Satellite Broadcasting and sponsored by Country Radio Broadcasters. Management Association 33rd annual con- Communications Association summer trade Opryland Hotel, Nashville. Information: (615) vention. Buena Vista Palace, Lake Buena show. Opryland Hotel, Nashville. Information: 327 -4487. Vista, Fla. Information: (708) 296 -0200. (703) 549- 6990..

April 16- 21- M1P -TV, international television May 19-23-American Women in Radio July 18.21 -Cable Television Administra- program marketplace. Palais des Festivals, and Television annual convention. Orlando, tion and Marketing Society annual conven- Cannes, France. Information: (212) 689 -4220. Fla. Information: (202) 429 -5102. tion. Atlanta. Information: (703) 549-4200. April 16.19- Broadcast Education Associ- May 25-27-CBS affiliates meeting. Waldorf July 31 -Aug. 3- Wireless Cable Associa- ation 38th annual convention. Las Vegas. In- Astoria Hotel, New York. Information: (212) tion International annual exposition and con- formation: Louisa Nielsen, (202) 429 -5354. 975 -4321. vention. Marriott Orlando World, Orlando, Fla. Information: (202) 452 -7823. April 18.20- Cablete /evasion Advertising June 3.4 -Fox affiliates meeting. Beverly Bureau 12th annual conference. New York Hilton Hotel, Beverly Hills, Calif. Information: Aug. 25.27- Eastern Cable Show sponsored Marriott Marquis, New York. Information: (212) (310) 203 -3066. by Southern Cable Television Association. 751 -7770. Atlanta. Information: (404) 255 -1608. June 6-9- National Cable Television As- April 18 -20- Television Bureau of Adver- sociation annual convention. San Francisco. Sept. 8-11 -Radio '93 convention sponsored tising annual marketing conference. Las Ve- Information: (202) 775 -3669. by National Association of Broadcasters. gas Convention Center, Las Vegas. Informa- Dallas. tion: Lynn McIntyre, (212) 486.1111. June 9- 10-ABC affiliates meeting. Century Plaza Hotel, Los Angeles. Information: (212) Sept. 29-Oct.2-Radlo-Television News April 19 -22- National Association of 456-7777. Directors Association conference and exhibi- Broadcasters annual convention. Las Vegas tion. Miami. Information: (202) 659-6510. Convention Center, Las Vegas. Information: June 10.15 -18th Montreux International (202) 429-5300. Future convention: March 21- Television Symposium and Technical Exhi- Oct. 5- 7- Atlantic Cable Show. Atlantic City 24, 1994, Las Vegas. bition. Montreux Palace, Montreux, Switzer- Convention Center, Atlantic City, N.J. Informa- land. tion: (609) 848-1000. April 21 -24- American Association of Ad- vertising Agencies annual convention. Ritz - June 1 3.1 6-Broadcast Promotion and Oct. 29-Nov. 2- Society of Motion Picture Carlton, Laguna Niguel, Calif. Information: Marketing Executives & Broadcast Design- and Television Engineers 135th technical (212) 682-2500. ers Association annual conference and expo. conference and equipment exhibition. Los An- Walt Disney World Dolphin and Swan Hotels, geles Convention Center, Los Angeles. Infor- May 5-9-Public Radio annual conference. Orlando, Fla. Information: (213) 465-3777. mation: (914) 761 -3115. Washington. Information: (202) 822 -2000. June 22-25-National Association of Dec. 1-3-Western Cable Show sponsored May 16-19 -NBC affiliates meeting. Walt Broadcasters board of directors meeting. by California Cable Television Association. Disney World, Orlando, Fla. Information: (212) Washington. Anaheim Convention Center, Anaheim, Calif. 664 -2928. Information: (510) 428 -2225.

Broadcasting &Cable Mar 1 Datebook 61 Compiled by BROADCASTING & CABLE (BALCT930128KK; ch. 6 :100 kw-V; 21.6 kw -A; ant. t: Abbreviations: AFC -- Antenna For Communications the 19 737 ft. see KHGI -TV Kearney, NE, below). for period of Feb. I5 -Feb. and AU-- Administrative Law Judge: alt. -alternat" KHGI -TV based on filings, authorizations and oth- ann.- announced; ant. -antenna: aur.-aural: aux.4 Kearney, NE (BALCT930128KI; ch. 13; 316 kw -V; 31.6 kw -A; ant. 1,110 tt.) -Seeks assign- er FCC actions. " auxiliary: ch.- channel: CH- critical hours.: chg., °. change: CP--construction permit: D -day: DA -dig' ment of license from Gordon Broadcasting Inc. to rectional antenna: D,w.- Docket: ERP- effective Fant Broadcasting Company of Nebraska Inc. for Mated power. Frey -frequency: H &V- horizontal and. $2.05 million. Assignment includes KSNB -TV Supe- OWNERSHIP CHANGES vertical.. khz-- kilohertz: kw- kilowatts: tic. liceor rior and KWNB -TV Hays Center, both Nebraska n-meters: mhz- megahertz: mi.-- miles: mtd. ( "Changing Hands," Feb. 8). Filed Jan. 28. modification; MP- modification permit ML- mudirtr* KSNB -TV Superior, NE (BALCT930128KJ; ch. cation license; N -night pet. for recon.- petition r -: 4; 100 kw -V; 12.6 kw -A; ant. 1,131 ft. see KHGI -TV Applications reconsideration: PSA -pn:sunrise service authorit Keamey, NE, above). pwr.- power: RC-- remote control: S- A- Scientifi' >. WKQR(FM) Citronelle, AL (BALH930126HM; Atlanta: SH- specified hours: SL- studio location; WISE(AM) Asheville, NC (BTC930201ED; 1310 101.9 1 mhz; 2.07 kw; ant. 436 tt.) -Seeks assign- TL- transmitter location: trans. -transmitter: T khz; 5 kw -D, kw -N: see WTZQ(AM) Henderson- ment of license from Fuller Broadcasting Company transmitter power output: U or uni.- unlimitnf hou ville, NC. below). of Mobile County Inc. to United Broadcasting of VÍMraI; watts: Vii.-- w- *-noncommercial. Si s. WTZO(AM) Hendersonville, NC Citronelle Inc. for $305,000 (see "Changing gmups of numbers at end of facilities changes ite :. (BTC930201EE; 1600 khz: 5 kw -D, 500 w -N)- KXDA(FM) Chowchilla, CA (BTCH920127GG; refer to map coordinates. One meter equals 3.28 feet? Seeks transfer of control of United Broadcasting 93.3 mhz; 3 kw; ant. 328 tt.) -Seeks transfer of Enterprises Inc., and includes WISE(AM) Asheville, Broadcasting for $60 control from Venture Broadcasting Inc. to Educa- million (`Broadcasting," Feb. NC (see above). Robert B. Peterson is transferring tional Media Foundation for $100,000. Seller is 8). Filed Feb. 5. his 36.26% of licensee to Glenn W. Wilcox Sr. for headed by Gordon D. Zlot, et al. Zlot has interests WPBE(AM) Conyers, GA (BAL930202EB; 1050 $15,000. Principals have no other broadcast inter- in KZST(FM) Santa Rosa, CA. Buyer is headed by khz: 1 kw -D, 266 w -N) -Seeks assignment of li- ests. Filed Feb. 1. K. Richard Jenkins, and is licensee of KLVR(FM) cense from Perimeter Broadcasting Inc. to Midway WEZC(FM) Hickory, NC (BALH930208HE; 102.9 Santa Rosa, CA, and permittee of KEZF(AM) Ti- Holiness Church Inc. for $85,000. Seller is headed mhz; 31 kw; ant. 1,545 ft.) -Seeks assignment of gard, OR, and KWXP(FM) Magalia, CA. It also has by Thomas M. Gough, and has no other broadcast license from Keymarket of Charlotte Inc. to Trumper 49% interest in KJET(FM) Kingsburg, CA. Filed interests. Buyer is headed by Franklin Walden, and Communications of North Carolina Ltd. for $6 mil- Jan. 27. has no other broadcast interests. Filed Feb. 2. lion (see "Changing Hands," p. 41). Filed Feb. 8. KADE(TV) San Luis Obispo, CA WDCY(AM) Douglasville, GA (BAL930201EC; KKAJ-AM -FM Ardmore, OK (AM: BA- (BTCCT930204KG; transfer of con- 1520 khz; kw -D) license L930202EG; 1240 khz; 1 kw-U; FM: BAL- trol from Community Media Corp. to Riklis Broad- from William C. Dunn to Word Christian Broadcast- H930202EH; 95.7 mhz; 100 kw; ant. 450 ft.)- casting Corp. for $825,000 (see "For the Record," ing Inc. for $95,000. Seller has no other broadcast Seeks assignment of license from Sunburst Broad- p. 41). Filed Feb. 4. interests. Buyer is headed by Kenneth Johns, and casting Inc. to Chuckie Broadcasting Co. for WVNM(FM) Cedar Key, FL (BAPH930208GU; has no other broadcast interests. Filed Feb. 1. $430,000 (see "Changing Hands," p. 41). Filed 102.7 mhz: 328 ft.) -Seeks assignment of CP from WIMO(AM) Winder, GA (BAL930202EC; 1300 Feb. 2. Karen M. Voyles to Ronald J. Under for $15,000. khz; 1 kw-D, 59 w -N) -Seeks assignment of license KAYI(FM) Muskogee, OK (BALH930202GM; Seller has no other broadcast interests. Buyer is from Steve Thompson to Cooper Broadcasting Net- 106.9 mhz; 100 kw; ant. 1,005 ft.) -Seeks assign- permittee of new FM at Paynesville, MN. Filed Feb. work Inc. for $200,000. Seller has no other broad- ment of license from Narragansett Radio Ltd. to 8. cast interests. Buyer is headed by Lewis J. Cooper, Renda Broadcasting Corp. for approximately $1.6 WEZY(FM) Lakeland, FL (BALH930201GL; 94.1 and has no other broadcast interests. Filed Feb. 2. million (see "Changing Hands," p. 41). Filed Feb. 2. mhz; 100 kw; ant. 500 ft.) -Seeks assignment of WRIZ -FM Lakeview, MI (BALH930204GK; 106.3 KWEL(AM) Midland, TX (BAL930202ED; 1070 license from The Chapman S. Root 1982 Living mhz; 3 kw; ant. 328 ft.)-Seeks assignment of li- khz; 2.5 kw -D) -Seeks assignment of license from Trust to Paxson Enterprises for $4.75 million (see cense from Edward J. Podorsek to Kortes Commu- KWEL Inc. to Faustino Quiroz for $140,000. Seller "Changing Hands," p. 41). Filed Feb. 1. nications Inc. for $72,500. Seller has no other is headed by Bob Hicks, and is also licensee of WATL(TV) Atlanta (BALCT930205KH; ch. 36; broadcast interests. Buyer is headed by Jeffrey T. KBAT(FM) Midland, TX. Buyer has no other broad- 2,682 kw -V; 402 kw -A; ant. 1,170 ft.) -Seeks as- Kortes, and is licensee of WPLB(AM) Greenville, cast interests. Filed Feb. 2. MI. Filed Feb. 4. signment of license from 36 Licensee Inc., subsid- KVOP(AM)- KATX(FM) Plainview, TX (AM: iary of Renaissance Communications Corp., to Fox KWNB -TV Hayes Center, NE BAL930129HX; 1400 khz; 1 kw -U; FM:

STOCK MARKET PERFORMANCE AVERAGES NASDAQ: 651-40 (-2-11°4) S&P Ind.: 498.55 (- O_31 %) FROM FEB 1992 TO FEB 23,1993 1200 ALL % CHANGES FROM PRIOR WEEK

1000 849 -0.71 % 800 719 0_00% 545 600 -0-19°A 377 400 -O_27% 22f, 3.Z1 200 138 0_00% 0 Feb92 Mar92 Apr92 May92 Jun92 Jul92 Aug92 Sep92 Oct92 Nov92 Dec92 Jan93 Feb93 Broadcasting Bcstg + Other Interests Programing Equipment 8. Engineering Services

62 For the Record Mar 1 1993 Broadcasting & Cable BALH930129HY; 97.3 mhz; 100 kw; ant. 500 ft.)- BTCH920601GN; 102.1 mhz; 100 kw; ant. 1,032 WBSM(AM)-WFHN(FM) New Bedford- Falrha- Seeks assignment of license from Beach Schmidt ft.)- Dismissed app. of transfer of control of South- ven, MA (AM: BTC920601 GH; 1420 khz; 5 kw -D, 1 Inc. to Radio Music Box Co. for $250,000 (see ern Skies Corp. to H & D Entertainment Inc. South- kw-N; FM: BTCH920601GI; 107.1 mhz; 3 kw; ant. "Changing Hands," p. 41). Filed Jan. 29. em Skies, H &D Entertainment and all stockholders 370 ft.)- Dismissed app. of transfer of control from WODY(AM) Bassett, VA (BAL930204EA; 900 involved in companies will consolidate ownership of H & D Entertainment Inc. to Joel M. Hailstone, khz; 1.8 kw -D, 500 w -N) -Seeks assignment of stations by merging Southern Skies into H &D En- Barry J. Dickstein and Jerome Atchley, et al. (see license from WODY Inc. to Radio 900 for $50,000. tertainment, such that all stations will be commonly WTLB(AM)- WRCK(FM) Utica, NY, below). Action Seller is headed by E. Arnold Terry, and has no owned. Transfer includes KSSN(FM) Little Rock, Feb. 4. other broadcast interests. Buyer is headed by Ed- AR (see above). Transferor is headed by Jerome H. WALM(AM) Albion, MI (BAL921218EE; 1260 Atchley, principal in transferee. Transferee will be ward A. Baker, and has no other broadcast inter- khz; 1 kw -D, 500 w -N)-- Granted assignment of headed Atchley (41 %), Joel M. Hartstone ests. Filed Feb. 4. by license from Donald R. Fox to Katherine L. Voigt for (10.25% vs) and Barry J. Dickstein (10.25% vs), $25,000 ( "For the Record," Jan. 25). Action Feb. 8. WANV -AM -FM Waynesboro-Staunton, VA and is licensee of WBSM(AM) -WFHN(FM) New (AM: BAL930129EB; 970 khz; 5 kw -D, 1 kw -N; FM: Bedford- Fairhaven, MA. Hartstone and Dickstein WIBM -AM -FM Jackson, MI (AM: BAL921102GY; BALH930129GF; 99.7 mhz; 3.25 kw; ant. 1,692 have general partnership interest in licensee of 1450 khz; 1 kw-U; FM: BALH921102GZ; 94.1 mhz; ft.) -Seeks assignment of license from WANV Inc. WSUB(AM)- WQGN -FM Groton, CT, and interests 50 kw; ant. 500 ft.)- Granted assignment of license to WANV Ltd. for $1.1 million (see "Changing in licensees of WFPG -AM -FM Atlantic City and from MetroCities Communications Inc. to Regional Hands," p. 41). Filed Jan. 29. WKRS(AM) -WXLC(FM) Waukegan, IL, all of which Hit Radio Inc. for $2.5 million ( "Changing Hands," KLKI(AM) Anacortes, WA (BTC930204EB; 1340 are also being transferred (see individual stations). Nov. 30, 1992). Action Feb. 3. 4. khz; 1 kw -U) -Seeks transfer of control of Island Action Feb. KROC -AM-FM Rochester, MN (AM: Broadcasting Inc. for no cash consideration; trans- WMXZ(FM) New Orleans (BALH921026GN; BTC921112HR; 1340 khz; 1 kw -U; FM: fer is filed to report gradual changes in sharehold- 95.7 mhz; 100 kw; ant. 1,000 ft.)- Granted assign- BTCH921112HS; 106.9 mhz; 100 kw; ant. 1,110 ers of licensee, combined with increase in owner- ment of license from Stoner Broadcasting System ft.) -- Granted transfer of control of Southern Minne- ship of licensee by existing shareholders. Principals Inc. to Phase II Broadcasting Inc. for $3.25 million sota Broadcasting Co. for no cash consideration as have no interests. other broadcast Filed Feb. 4. ("For the Record," Nov. 16, 1992). Action Feb. 3. part of transfer of estate from E. Shirley Gentling WKTS(AM) Sheboygan, WI (BAL930202EA; 950 WXPT(FM) Kennebunkport, ME and husband G. David Gentling, deceased, to co- trustees khz; 500 w -D) -Seeks assignment of license from (BAPH921013GN; 104.7 mhz; 3 kw; ant. 328 ft.)- E. Shirley Gentling and Northern Trust Co. WKTS Inc. to Star Cablevision Group for $100,000. Granted app. of Radio Kennebunkport Inc. to Vega of Florida -Sarasota N.A. Transfer includes licensee Seller is headed by Marshall Harris, who has inter- Corp. for $135,000. Seller is headed by John T. stations KXRB(AM)-KKLS -FM Sioux Falls and KKLS(AM) -KKMK(FM) Rapid ests in licensee of KQIL(AM)- KQIX -FM Grand Junc- King II, and has interests in WBRA(AM) Batavia City, SD (see below, tion, CO. Buyer has no other broadcast interests. and WBTF(FM) Attica, both New York. Buyer is and "For the Record," Dec. 7, 1992). Action Feb. 5. Filed Feb. 2. headed by Brenda R. Tanger and Alexander M. WFPG -AM -FM Atlantic City (AM: Kennebunk, Actions Tanger, and is licensee of WBOO(FM) BTC920601GJ; 1450 khz; 1 kw -U; FM; ME. They also have interests in licensees of BTCH920601GK; 96.9 mhz; 50 kw; ant. 400 ft.)- KSSN(FM) Little Rock, AR (BTCH920601 HY; WQRS(FM) Detroit, WTMI(FM) Miami, and WFLN- Dismissed app. of transfer of control from H & D 95.7 mhz; kw; 1,663 92 ant. ft.)-Dismissed app. of FM Philadelphia. Action Feb. 5. Entertainment Inc. to Joel M. Hailstone, Barry J. transfer of control of Southern Skies Corp. to H & D Entertainment Inc. (see KZSN -AM -FM Wichita - Hutchinson, KS, below). Action Feb. 4. WSUB(AM)-WOGN-FM Groton, CT (AM: SUMMARY OF BTC920601GF; 980 khz; 1 kw-D; FM: BTCH920601 GG; 105.5 mhz; 3 kw; ant. 275 ft.)- BROADCASTING & CABLE Dismissed app. of transfer of control from H & D Entertainment Inc. to Joel M. Hartstone, Barry J. BROADCASTING Dickstein and Jerome Atchley, et al. (see WTLB(AM) -WRCK(FM) Utica, NY, below). Action Service ON AIR CP's' TOTAL' Feb. 4. WKZE(FM) Salisbury, CT (BAPH921204GN; Commercial AM 4,960 182 5,142 98.1 mhz; 6 kw; ant. 603 it.)-GGranted app. of Commercial FM 4,796 914 5,710 Chartcom, Inc. to Tri -State Broadcasting Inc. for $350,000. Seller is headed by Warren G. Gregory, Educational FM 1,592 310 1,902 who has 55% interest in licensee of WJJB(FM) Romney, WV. Buyer is headed by Stanley Gurell, Total Radio 11,348 1,406 12,754 and is licensee of WKZE(AM) Sharon, CT. Action Jan. 10. Commercial VHF TV 558 11 569 WOMX(AM) Orlando, FL (BAL921231EB; 950 Commercial UHF TV 588 153 741 khz; 5 kw- U)- Granted assignment of license from Nationwide Communications Inc. to Ibero American Educational VHF TV 124 5 129 Broadcasting Corp. for $500,000 ( "Changing Hands," Jan. 25). Action Feb. 9. Educational UHF TV 239 9 248 WTWA(AM )-WTHO -FM Thomson, GA (AM: Total TV 1,509 178 1,687 BAL921215HN; 1240 khz: 1 kw-U; FM: BALH921215H0; 101.7 mhz; 3 kw; ant. 300 ft.)- VHF LPTV 465 141 606 Granted assignment license from Hickory of Hill UHF LPTV 841 1,855 Broadcasting Co. to Camellia City Communications 1,014 Inc. for $110,000 ( "For the Record," Jan. 11). Ac- Total LPN 1,306 1,155 2,461 tion Feb. 5. WKRS(AM)- WXLC(FM) Waukegan, IL (AM: FM translators 1,966 377 2,343 BTC920601GL; 1220 khz; 1 kw-D; FM: VHF translators 2,529 86 2,615 BTCH920601GM; 102.3 mhz; 3 kw; ant. 322 ft.)- Dismissed app. of transfer of control from H & D UHF translators 2,436 414 2,850 Entertainment Inc. to Joel M. Hailstone, Barry J. Dickstein and Jerome Atchley, et al. (see WTLB(AM) -WRCK(FM) Utica, NY, below). Action CABLE Feb. 4. Total subscribers 55,786,390 KGNO(AM )-KOCK(FM) Dodge City, KS (AM: BAL921218EA; 1370 khz; 5 kw -D, 1 kw -N; FM: Homes passed 89,400,000 BALH921218EB; 95.5 mhz; 100 kw; ant. 570 ft.)- Total systems 11,254 Granted assignment of license from ST Enterprises Ltd. and Affiliates Employees' Stock Ownership Household penetrationt 60.6% Trust to MJD Communications Inc. as part of merger by and among tour entities, and also includes Pay cable penetration/basic 79% KZXL(FM) Great Bend, KS ( "For the Record," Jan. Includes off -air licenses. Penetration percentages 25). Action Feb. 10. t are of TV household universe of 92.1 million. Construction permit. 'Instructional TV fixed service. 'Studio-transmitter link. KZSN -AM-FM Wichita- Hutchinson, KS (AM: Source: Nielsen. NCTA and Broadcasting's own research. BTC920601HX; 1480 khz; 5 kw -D, 1 kw -N; FM:

Broadcasting & Cable Mar 1 1993 For the Record 63 Dickstein and Jerome Atchley, et al. (see Plaine and Clearwater, both Kansas. Filed Feb. 3. Waldport, OR (BP9301I9AF) -94 Country Inc. WTLB(AM) -WRCK(FM) Utica, NY, below). Action seeks 1060 khz; 1 kw -N, 1 kw -D. Address: P.O. St. Charles, MN Richard R. Feb. 4. (BPH930203MC)- Radke seeks 107.7 mhz; 1.6 kw; ant. 196 m. Ad- Box 158; Woodbum, OR 97071. Applicant has no WTLB(AM)- WRCK(FM) Utica, NY (AM: dress: 3715 1st Place NW, Rochester, MN 55901. other broadcast interests. Filed Jan. 19. BTC920601 HZ; 1310 khz; 5 kw -D, 500 w -N; FM: Applicant has no other broadcast interests. Filed Dllley, TX (BPH930208MD)- Dilley Broadcast- BTCH920601GE; 107.3 mhz; 50 kw; ant. 499 ft.)- Feb. 3. ers seeks 98.9 mhz; 50 kw; ant. 150 m. Address: Dismissed app. of transfer of control from H & D Hattiesburg, MS (BPH930208MA)- Abundant 115 West Avenue D, Robstown, TX 78320. Appli- Entertainment Inc. to Joel M. Hartstone, Barry J. Life Inc. seeks 93.1 mhz; 3.9 kw; ant. 123.9 m. cant is headed by Humberto Lopez, who is 51% Dickstein and Jerome Atchley, et al. Seller is head- Address: 700 Hall Avenue, P.O. Box 787, Hatties- general partner in licensee of KMIQ(FM) Robstown ed by assignees Hailstone and Dickstein (see and KINE(AM) Texas. burg, MS 39402. Applicant is headed by Fred G. Kingsville, both Filed Feb. 8. KZSN -AM -FM Wichita- Hutchinson, KS, above). Ac- Burns, and has no other broadcast interests. Filed Parkersburg, WV (BP930205AA)- H.I.S. Net- tion Feb. 4. Feb. 8. work Inc. seeks 1570 khz; .280 kw -N, 1 kw -D. WAYC(AM) Bedford, PA (BAL921223EC; 1600 Address: P.O. Box 1462; Jeffersonville, IN 47131. Hattiesburg, MS (BPH930208MC) khz; 5 kw -D, 28 w- N)- Granted assignment of li- -Unity Applicant is headed by John W. Smith Sr. Smith Broadcasters seeks 93.1 mhz; 6 kw; ant. 100 m. cense from Cessna Communications Inc. to Sher- and wife Mary L. Smith have interests in licensee of Address: 619 Mcinnis Spring Rd., Hattiesburg, MS wood B. Hawley for $15,000 ( "For the Record," LPTV at Jeffersonville and permittee of LPTV at 39401. Applicant is headed by Victor C. Floyd, Jan. 25). Action Feb. 11. and Clarksville, both Indiana. They are also permittees has no other broadcast interests. Filed Feb. 8. WGBI -AM-FM Scranton, PA (AM: of new FM's at New Washington, IN, and Great Hattiesburg, MS (BPH930208MB)- Community Falls, MT. Filed Feb. 5. BAL921204GT; 910 khz; 1 kw -D, 500 w -N; FM: Broadcasting Co. Inc. seeks 93 1 mhz; 6 kw; ant. BALH921204GU; 101.3 mhz; 7 kw; ant. 1,110 ft.)- Actions Granted assignment of license from Megargee Co. 100 m. Address: P.O. Box 723, Wiggins, MS 39577. Applicant is headed by A.R. Byrd, and is licensee of Dismissed to Lackazerne Inc. for $3 million ( "Changing *Patterson, CA (BPED920513MD)- Hands," Jan. 11). Action Feb. 2. WIGG(AM) Wiggins and permittee of WESV(FM) app. of Stockton Christian Life College Inc. for 97.1 Richton, both Mississippi. Byrd also has interests in mhz; 3 kw; ant. 100 m. Address: Post Office Box KXRB(AM )-KKLS -FM Sioux Falls, SD (AM: WLUN(FM) Lumberton, MS. Filed Feb. 8. 8744, Stockton, CA 95208. Applicant is headed by BTC921112HU; 1000 khz; 10 kw -D; FM: Kenneth F. Haney, and has no other broadcast Ashland, OR (BPH930203MD)- Gregory J. and BTCH921112HV; 104.7 mhz; 100 kw; ant. 740 ft.; interests. Action Feb. 11. see KROC -AM -FM Rochester, MN, above). Carol J. Smith, husband and wife, seek 107.5 mhz; 6.12 kw; ant. 407 m. Address: 13612 NE 37th Patterson, CA (BPH920514MN)- Granted app. KKLS(AM )-KKMK(FM) Rapid City, SD (AM: Place, Bellevue, WA 98005 -1418. Gregory Smith of J. B. Broadcasting Inc. for .145 kw; ant. 50 m. BTC921112HW; 920 khz; 5 kw-D, 100 w -N; FM: has 45% interest in licensee of KAYO -AM -FM Aber- Address: 3090 Goodwin Avenue, Redwood City, BTCH921112HX; 93.9 mhz; 100 kw; ant. 650 ft.; deen, WA, and 26% interest in licensee of KAST- CA 94061. Applicant is headed by John Bustos, see KROC -AM -FM Rochester, MN, above). AM-FM Astoria, OR. Filed Feb. 3. and is permittee of FM at Patterson, CA. Action KARU(FM) Raymondville, TX Feb. 11. Ashland, OR (BPH930203ME)- Jeffrey Rochlis (BAPH921217GK; 105.7 mhz; w; 797 310 ant. (.)- seeks 107.5 mhz; 5.5 kw; ant. 429 m. Address: Patterson, CA (BPH920513MG)- Dismissed Granted assignment of CP from Lucille Ann Lacy to 10601 Wilshire Blvd., Suite 1604, Los Angeles, CA app. of Michael P. Murphy for 97.1 mhz; 1.8 kw; Christian Ministries of the Valley Inc. for $18,000 90024. Applicant is 50% partner in permittee of ant. 129 m. Address: 567 Sandstone Court, Wood- ("For the Record," Jan. 11). Action Feb. 4. KVYZ(FM) Thousand Palms, CA. Filed Feb. 3. bridge, CA 95258. Applicant has 42.8% interest in licensee of KCVR(AM) -KWIN(FM) Lodi, CA. Action Eagle Point, OR (BPH930203MF) -Gregory J. Feb. 11. Smith and Carol J. Smith seek 106.3 mhz; 1.36 kw; Clarendon, PA (BPH920306MA)- Granted app. NEW STATIONS ant. 413 m. Address: 13612 N.E. 37th Place, Belle- of Cary H. and Betty F. Simpson for 106.9 mhz; 4.7 vue, WA 98005.1418. Applicants have no kw; ant. 113 m. Address: P.O. Box 247, Tyrone, PA broadcast interests. Filed Feb. 3. 16686. Applications Applicants own licensees of WKBI -AM -FM *Eagle Point, OR (BPED930205MB)- Fatima St. Marys, WTRN -AM -FM Tyrone and WBLF(AM) Marathon, FL (BPH930203MB) -Gary L. Violet Response Inc. seeks 106.3 mhz; 3.3 kw; ant. 260 Bellefonte, all Pennsylvania. They also have inter- seeks 97.7 mhz; 1.8 kw; ant. 62 m. Address: 331 m. Address: 2044 Beverly Plaza, Suite 281, Long ests in WFRM -AM -FM Coudersport, WNBI -AM -FM Lookout Point, Hot Springs, AR 71913. Violet is Beach, CA 90815. Applicant has no other broad- Wellsboro and WQRM(FM) Smethport, all Pennsyl- sole stockholder of permittee of new FM's at Belle cast interests. Filed Feb. 5. vania. Action Feb. 2.

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64 For the Record Mar 1 1993 Broadcasting & Cable PROFESSIONAL CARDS

du Teei4 Lwu*n & Rackley, Inc. =CARL T. JONES=-_-_--.:7-- LOHNES AND CULVER COHEN, DIPPELL AND A Subsidiary oIAD. Rila P.C. CONSULTING RADIO ENGINEERS EVERIST, P.C. 8309 Cherry Lane CONSULTING ENGINEERS 240 North Washington Blvd. CONSULTING ENGINEERS Laurel, MD 20707 -4830 Suite 700 7901 YARNWOOD COURT (301) 776-4488 1300 L STREET, N.W. SUITE 1100 Sarasota, Florida 34236 SPRINGFIELD, VIRGINIA 22153 LOC WASHINGTON, O.C. 20006 (813) 366-2611 (703) 569 -7704 AFCCE 4202)898-0117 MRMaaRAPCCa si, 1944 Member Member AFCCE MEMBER AFCCE

SILLIMAN AND SILLIMAN MLJ HAMMETT 4e EDISON, INC. Jules Cohen 8 Associates, P.C. 8601 Georgia Ave. #910 Moffet, Larson & Johnson, Inc. CONSULTING ENGINEERS Consulting Electronics Engineers Silver Spring, MD 20910 Consulting Telec minlunication. Engineer. Box 280068 Suite 600 Two Skyline Place, Suite 800 San Francisco, California 94128 51725 DeSales, N.W. ROBERT M SILLIMAN. P.E. 5203 Leesburg Pike Washington, D.C. 20036 (301 I 589.82 Be Falls Church, VA 22041 HE(415) 342-5200 Telephone: (202) 659 -3707 THOMAS B. SILLIMAN. P.E. 703. 824.5660 (202) 396-5200 Telecopy: (202) 659-0360 (8121 853.975 -824 FAX: 703 -5672 Member AFCCE Member AFCCE Member AFCCE MEMBER AFCCE

CARL E. SMITH E. Harold Munn, Jr., Mullaney Engineering, Inc. HATFIELD & DAWSON CONSULTING ENGINEERS s CONSULTING ENGINEERS Inc. C.INNnins letwoorner wti EyirNs AM -FM TV Engineering Consultants & Associates, 4226 SIXTH AVE. N.W. Complete Tower and Rigging Services Broadcast Engineering Consultants 9049 Shady Grove Court Nerving the 8,oeok ul Industry Box 220 Gaithersburg. MD 20877 SEATTLE, WASHINGTON 98107 for ww 30 leer: Coldwater, Michigan 49036 301.921.0115 (206) 783 -9151: Facsimile: (2061 789 -9834 Box 807 Bath. Ohio 44210 Phone: 517-278-7339 Member AFCCE (216) 659 -4440 MEMBER AFCCE

C.P. CROSSNO 8 ASSOCIATES JOHN EX. BROWNE F.W. HANNEL & ASSOCIATES STRUCTURAL SYSTEMS TECHNOLOGY. INC CONSULTING ENGINEERS & ASSOCIATES, P.C. Professional Engineers Registered 1 Cabot Golly. PE Nbodward Ave P.O. BOX 180312 525 PRESIDENT Bloomfield Hills. MI 48013 911 Edward Street TOWERS. ANTENNAS. STRUCTURES DALLAS. TEXAS 75218 New Tall Towns. Famine Towen (313) 642 -6226 Illinois 61537 FM) Henry. Smiles. Analysis. Design M,Odd,MKnn. TELECOMMUNICATIONS (FCC. Washington Office (309) 364 -3903 Inspection.. Erecrvun. EN CHARLES PAUL CROSSNO. P.E. (202) 293 -2020 f 7W, 6167 Elm St . McLean. VA 22101 456.9765 Fax (309) 364.3775 (214) 321 -9140 MEMBER AFCCE Member AFCCE

LAWRENCE L. MORTON ASSOCIATES SNEERING I2II MESAOAk5 LANE D.C. WILLIAMS, P.E. TECHNOLOGIES INC. MESA OAKS CAOrgNll IM3e I 1 NIMUMCAnONS rl[Oaw+0 2ret Consulting Consulting Radio Engineer \\\\\ MOanCAeFFYLINmII.G(OMLiTaNR P.O. Box 356 Member AFCCE LAWRENCE L. MORTON, P.E. Post Office Box 1888 Clarence M. Beverage AM FM TV McKinney, Axa 75069 Carson City, Nevada 89702 Irrara M. Mirrah, APPLICATIONS FIELD ENGINEERING MEMBER AFCCE (214) 542.2056 P.O. Box 1130. Marlton, NJ 08053 Member AFCCE (702) 885 -2400 733 / FAX (805) 733 -4793 (609)985\' -0077 FAX:1609)965.8124 (805) -4275

George Jacobs Sufra & Cavell, Inc. R Radio /Tv Engineering & Associates, Inc. Consulting Engineers ( ENGINEERING COMPANY E Company Consulting Broadcast Engineers Drive. Suite 450 Domestic & International 3975 Univenily BILL CORDELL, P.E. Fairfax. Virginia 22030 Member AFCCE 11211 Katy FreOW.OY, Sure 390 Ave. (202) 332 .0110 (703) 591 -0110 Houston. Texas 77079 P,aunon,Pre 8701 Georgia (713)984 -8885 or (713)438.3838 Cousu,'lanes: 9ereooa J. Fax (703) 091 -0115 14 600111 Suer Lane Los OSOS, Ca. 93402 Suite 410 Silver Spring. MD CommunlcatIOns Enalnerin9 Consultants PI, (8051528 -1996 & 1a8:(805) 528 -1982 (301) 587 -8800 20910 M..4C.AFCC£ Mamba. area

contact PROFESSIONAL/SERVICE AFCCE STEVEN I. CROWLEY, P.E. DIRECTORY RATES Association of Consulting Engineer BROADCASTING MAGAZINE Federal Communications 1705 DeSales St., N.W. 52 weeks - 545 per insertion Consulting Engineers 1133 15th St., N.W., Suite 1200 26 weeks - per Insertion Washington, D.C. 20036 S60 P.O. Box 19333 Washington D.C. 20005 13 weeks - 575 per insertion Telephone (202) 223 -1101 for availabilities 20th Street Station Fax (202) 383 -2906 Phone: (202) 659 -2340 There is a one time typesetting charge Washington. DC 20036 -0333 member MCC( of S20. Call (202) 659 -2340. (301)776.4488 Founder and Editor Sol Taishoff (1907.1982)

1705 DeSales Street. N W . Washington. D.C. 20036 Phone, 202-659-2340 Circulation- 800- 323-4345 "Stations must explore how their current Editorial Fax 202-429-0651 J Administrative Fax 202-331-1732u Advertising Fax 202 -293 -3278 viewers will become their future Lawrence B. Talehoff, chairman users." Peggy Conlon, publisher Editorial LDoming large on the horizon are sive new technology) by broadcasting Donald V. West, senior vice president and editor Harry A. Jessell, executive editor interactive TV and its software poll questions to which viewers re- Mark K. Miller, managing editor ally, interactive CD -ROMS. The spond via 900 Kira Greene (special projects), John S. Eggerton, numbers. assistant managing editors London -based market research firm In addition, news departments al- David R. Borucki, art director Frost & Sullivan Intl. predicts that in- ready field viewer Washington calls on a daily Randall M. Sukow, Joe Flint, Petrick Watson, teractive TV transmission and service basis for repeats of entire broadcasts, assistant editors John Gallagher, staff writer revenues will rise from $681 million copies of programs, more in -depth in- Marsha L. Bell, editorial assistant. in 1991 to $1.65 billion in 1996 formation on an organization men- Winslow Tuttle. proofreader. Denise P. Smith, Kenneth Ray, production (BROADCASTING, Aug. 31, 1992). To tioned, etc. The fact that people re- New York capitalize on the promise of these new spond when given the opportunity 475 Park Ave. South 10016. 2t2- 340 -9860. and Editorial Fax 212- 340 -9874. technologies, owners of broadcast are making the type of individualized Advertising Fax 212- 340.9869 properties will have to change from requests that Geoffrey Foisie, bureau chief can't be handled by a Stephen McClellan, chief correspondent. passive recipients of programing mate- news staff suggests that viewers are Rich Brown, Sharon D. Moshavi, assistant editors rial purchased from net- ready to be users of more Peter Viles, staff writer. works or syndicators, to interactive devices. Hollywood 1680 N Vine SL 90028. 213 -463.3148 proactive providers of in- Alliances will have to Fax. 213 -463 -3159 teractive programing. be formed with the new in- Stew Coe, assistant editor (networks). Mike Freeman, assistant editor (syndication) Major entertainment teractive ventures which London companies and transmis- already include cable com- 76 Brewer St WIR 3HP. 44 -71- 287 -2462 Fax 44.71. 287 -2085 panies, BOC's Meredith Amdur, international editor. Matsushita, Sony, Warner program providers. Advertising Communications, Via- New York Avenues to involvement 212 -340 -9850 com, Turner Broadcasting, do exist, such as "First Lawrence W. Oliver, advertising director Joseph E. Ondrick. East Coast regional Paramount, The Discovery Cities " -a consortium sales manager Channel and Bonneville formed to test these new Randi T. Schatz, sales manager By Howard Lipson, Lipson William C. Schenck, account executive. have already formed divi- technologies. Broadcasters Joan Miller, executive secretary & Co., Los Angeles Hollywood sions to explore these new should also work together 273- 463 -3148 frontiers. Many have formed alliances to take a second look at the Nancy J. Logan, West Coast sales manager FCC's Sandra Klausner, editorial-advertising assistant with such high -tech companies as Ap- planned second channel for advanced Washington ple, IBM 202. 659 -2340 and Philips, and with Bell TV. They should lobby for a defini- Doris Kelly, sales service manager operating companies. TV stations tion of advanced TV that will encom- Mitzi Miller, classified advertising manager must move quickly or they may find pass all new technologies, not just Advertising Representatives Lewis Edge d Associates (Southwest regional themselves having to play catch -up. HDTV. Perhaps the Association of In- and al! North American equipment advertising) Two things seem certain: no 609683 -7900. Fax 609- 497 -0412 one dependent Television Stations could Yukari Media Inc. (Japan)' (06)925-4452. knows what forms interactive TV /CD- be that lobby, and form a working Fax (06) 925 -5005 Distribution ROM will take, and a wait-and -see group to study how interactive TV William Cunningham, distnbution manager approach will make meaningful partic- could best be utilized by broadcasters Circulation ipation difficult. The time to get in- in their own communities 800. 323 -4345 as part of Michael Borchatta, subscription promotion director. volved is now if there is to be any the new interactive network. P O Box 715. Brewster. N Y 10509-9873:r 212-545- hope 5432 u Fax- 914 -878.7317 of shaping interactive media to These new technologies can be seen Production the needs and capabilities of broad- as a challenge and an opportunity for Harry Stevens, production manager Rick Higgs, assistant production manager casting on local and national levels. broadcasters to keep a shrinking audi- Corporate Relations If TV programing of the past 40 ence from eroding even more. They Patricia A. Vence, director years has been "entertainment for the also can provide the basis for a revital- Broadcasting & Cable Yearbook masses," future production will defi- ized approach that will help a sales Editorial 908.464.6800 J Circulation 800. 527.8110 Li Advertising 212-340 -9803 nitely include (and may be dominated staff set their station apart. To ignore Cahners Consumer /Entertainment by) "information for the individual." these issues is to guarantee that your Publishing Division Therefore, stations must begin explor- station eventually will be scrambling John J. Beni, senior VP- general manager. Neil Perlman, senior VP -group publisher. ing how their current viewers will be- to find its place among the leaders. Lawrence B. Taishoff, adviser. Phyllis Steinberg, director of customized come their future users. communications Some local stations, and at least one Neil Fink of Fink & Blakely Asso- Cahners Publishing Company news magazine show, are experiment- ciates, San Francisco, contributed to Terrence M. McDermott, president -COO ing with interactivity (without expen- this article. Reed Publishing (U.S.A.) Inc. Robert L Krakoff, chairman -CEO

66 Monday Memo Mar 1 1993 Broadcasting & Cable RAYMOND ERNEST JOSLIN

On a recent afternoon, a large station wagon, travel hundreds of green portable dumpster, filled miles and try to win cable franchise with proposals for new cable agreements from local city councils. networks that the Hearst executive has "We lived like this for about three to decided to pass on, sat in the middle years and it was the most exciting of Ray Joslin's office; all in a day's thing in the world because we felt we work for the busy executive who, as were creating something," says Jos- group head of the Hearst Entertain- lin. He says that Continental, today ment & Syndication Group, oversees a one of the country's largest MSG's, broad range of Hearst businesses. succeeded for three reasons: the com- Aside from exploring new cable pany was not in the business as a networks, Joslin's division heads: a system trader; it was extremely decen- joint venture with Capital Cities/ABC tralized, and it never failed the bank. and NBC in the Arts & Entertainment His years with Continental included Network; a joint venture with Capcit- posts in Ohio and California, and he ies /ABC and Viacom in Lifetime served as a leader at cable associations Television; a joint venture with Capci- in both states. Long active in industry ties/ABC in ESPN; a joint venture and community organizations, Joslin with Continental Cablevision in the was recently named chairman of The New England Cable Newschannel; Walter Kaitz Foundation and has sat Hearst Entertainment Productions, re- Massachusetts. Joslin even spent a for six years on the national board of sponsible for a range of TV products short while in the early 1960's as an directors of the American Association including 14 made - for -TV movies in advance man for the Smothers Broth- of Community and Junior Colleges. the past year alone; Hearst Entertain- ers, traveling around the country and Joslin's interest in education should ment Distribution; Ellipse Programme setting up concerts for the comedy prove helpful as Hearst looks ahead to (a joint venture with Canal Plus and team. a major undertaking, other French partners) and Ellipse In- Despite his early Vice president, The Hearst Corp.; currently on the draft- ternational; newspaper syndication dabblings in show group head, Hearst Entertainment & ing board, that will and merchandise licensing including business, Joslin's Syndication Group; b. Nov. 21, combine the compa- King Features Syndicate, North Amer- first full -time job out 1936, Springfield, Mass.; Trinity ny's production capa- ica Syndicate, Cowles Syndicate and of Trinity College College, B.A., 1959; completed bilities and state -of- Small Company Management Pro- King Features Licensing, and First had nothing to do the -art technology to gram, Harvard Business School, help teach elementary DataBank electronic publishing ser- with the entertain- 1968; regional salesman, Jones & vices. ment industry. He in- Laughlin Steel, 1959 -63; found- school students. Jos- Joslin first joined Hearst in 1980 as stead found himself ing manager, Continental Cablevi- lin also looks forward head of The Cable Communications in Pittsburgh working sion, 1966 -68; vice president, to developing tech- Group, a division initially designed to as a sales trainee for 1968 -79; group head, Hearst Cable nologies, such as di- acquire and build cable systems. The Jones & Laughlin Communications Group, 1980 rect broadcast satel- vice The Hearst Corp. company eventually bought some sys- Steel, at that time the 89; president, lite, that will help since 1983; group head, Hearst tems but sold them in 1989 and decid- fourth largest steel Hearst grow in the fu- Entertainment & Syndication Group, in the ture. ed to concentrate entirely on program- company since 1989; m. Alicia Dickman, ing. Joslin has held his current title world. Within two June 12, 1983; children (from previ "There was a day since that year. years, he was over- ous marriage): Jennifer, 25; Da- in the evolution of Joslin did not settle into a full -time seeing company sales vid, 22; Jeffrey, 21. media that radio was media career until he was about 30, for a territory with going to put newspa- although earlier he had dabbled in the about $45 million in annual billings. pers out of business and TV was going entertainment business. Prior to col- Joslin says the money was right but he to put radio out of business and cable lege, he hosted a Saturday morning was looking for more creativity. was going to put TV out of business, talk show for teens on WICE(AM) Paw- In 1966, Joslin met with entrepre- and now DBS is going to put cable out tucket, R.I. While in college, he host- neurs Iry Grousbeck and Amos Hos- of business," says Joslin. "But all ed a Saturday night dance show on the tetter at a small restaurant in Ohio and those businesses are thriving. Good school radio station which, thanks to a formed Continental Cablevision. The management with good product can crafty engineer at the station, managed three would work full days in the of- continue to change with the climate to transmit deep into Connecticut and fice and then by night would pack up a and continue to be profitable."

Broadcasting & Cable Mar 1 1993 Fifth Estater 67 joins as president, licensing, mer- midwest region, New York, named re- TELEVISION chandising; Sheila Clarke, adminis- gional manager, there; Kristine trative assistant, Applause, Inc., Orr, sales executive. midwest region, Tom Goodman, director, commu- Woodland Hills, Calif., joins as li- Chicago, named regional manager, nications, CBS News, New York, censing coordinator. there. named VP, communications, CBS Mark Reid, supervising producer, Mark Driscoll, executive director, News and CBS Television Stations, The Russ Reid Company, Pasadena, broadcasting/advertising sales, Pitts- there. Calif., named VP, TV production. burgh Pirates baseball team, named

114K Tom Goodman Joe Berwanger Steve Tello William Lincoln Cecelia Holloway CBS Group W TV Sales PVS ACI Viacom Entertainment

Joe Berwanger, VP/GM, KDKA -TV Cecelia Holloway, VP, human re- VP. broadcasting /advertising. Pittsburgh, named president, Group W sources, administration, Viacom En- Television Sales, New York. tertainment Group, New York, RADIO Steve Tello, senior producer, ABC named senior VP. News, Peter VP, London, joins Professional Yaman, sales, eastern Steve Carver, VP/GM, WOGL(AM)- Video Services, Washington, region, Viacom Enterprises, New FM Philadelphia, joins WBBM(AM) Chi- D.C., as VP/GM. York, joins Grove Television there cago in same capcity. William as VP, sales, northeast region. Lincoln, former GM, Dennis Begley, GSM, WOGL(AM)- KTSU -TV Salt Lake City, joins ACI, Elizabeth Hinds, director, em- FM Philadelphia, named VP /GM. Los Angeles, as VP, finance, ad- ployee relations, Capital Cities/ABC, ministration. Inc., New York, named VP, hu- John Davison, VP/GM, KICU -TV man San Jose, Calif., joins KHYL -FM Sacra- Appointments at Worldwide Tele- resources, Chilton Company, there. mento, Calif., in same capacity. vision News, New York: Kenneth Coyte, president/CEO, named Randy Stone, executive producer, Debbie Goodman, research direc- chairman/president; Robert Burke, Orion Pictures' "Little Man Tate," tor, Media Product Management, Inc., executive VP, named president/ joins Twentieth Television, net- Sherman Oaks, Calif., named VP. COO. work television division, Beverly Jeff McCrehan, editor, National Michael Forman, assistant to the Hills, as VP, talent, casting. Public Radio's Morning Edition, executive VP, Reeves Entertainment, Appointments at MCA Television, Washington, D.C., joins KERA -FM Burbank, Calif., named director, Los Angeles: Mark Forges, sales ex- Dallas as news director. network programing. ecutive, western region, Los Ange- William Peterson, sales manager, les, named regional manager, there; Mike Indiana Radio Properties, Fort Wayne, Schneider, anchor/corre- Michael Howard, sales executive, spondent, ABC News, New York, Ind., joins Eastman Radio, Chica- southeast region, Atlanta, named re- go, as account executive. joins NBC News there as co-an- gional manger, there; Cameron chor, new prime time program sched- Hutton, sales executive, southwest re- Peter Kliener, senior account ex- uled to premiere later this year. gion, Dallas, named regional man- ecutive, Katz Radio, Philadelphia, Appointments at Saban Entertain- ager, there; Philip Martzolf, sales ex- named sales manager. ment, Burbank, Calif.: Debi Young, ecutive, northeast region, New Erik Helium, sales manager, Katz senior manager, licensing sales, York, named regional manager, there; Radio, Philadelphia, named sales Applause, Woodland Hills, Calif., Eugene McGuire, sales executive, manager, Katz Radio, Chicago.

68 Fates & Fortunes Mar 1 1993 Broadcasting & Cable Gailya Silhan, account executive, Philadelphia, Pa., joins WINK -FM Har- Christine Fry, Time Warner En- KKBT -FM Los Angeles, joins Katz Ra- risburg, Pa., in same capacity. tertainment, Jackson, Miss., joins Ac- tion Pay Per View, Santa Monica, dio there in same capacity. Joe Loverro, GM, WTEM(AM) Calif., as VP, northeast region. Debbie Alpi, director/advertising, Trenton, N.J., joins WPIE(AM) Tm- promotion, WPU -FM New York, joins mansburg, N.Y., in same capacity. Emily Goldfarb, former traffic su- WLUP(AM) -FM Chicago as director, Rick Gillette, program director, pervisor, SportsChannel New En- marketing/communications. WHYT -FM Detroit, named operations gland, Woburn, Mass., named pro- Kristen Reina, account executive, manager. graming/traffic manager. WNEW -FM New York, joins WLUP(AM)- Paula Stacy, independent consul- FM Chicago in same capacity. CABLE tant, St. Louis, named acting execu- Terry Hardin, GSM, KHIH Den- tive director, Cable Television As- Louis. ver, joins WPNT-FM Chicago in same Susan Binford, VP, corporate, sociation of Greater St. capacity. media relations, West Coast, NBC, Jody Valerio, sales manager, Cab - Appointments at WCBS(AM) New Burbank, Calif., joins Turner levision of Maine, Bangor, Me., joins

Peter Yaman Steve Carver Dennis Begley Susan Binford Douglas McCormick Grove Television WBBM(AM) WOGL(AM}FM Turner Hearst/ABC- Viacom York: Judy Turner, senior account Broadcasting System, Atlanta, as VP, Bresnan Communications, Bay Ci- executive, WLTW, joins as account public relations, entertainment ty /Midland, Mich., as sales /marketing executive; Jonathan Green, account group. manager. executive, WXTK -FM Cape Cod, Douglas McCormick, group VP, Appointments at Showtime Net- Mass., joins in same capacity; Chris- Hearst/ABC- Viacom Entertainment works Inc.. New York: Richard topher Donohue, senior account Services, and executive VP, Life- Maul, regional VP, northeast re- executive, named local sales manager. time Television, Astoria, New York, gion, named VP, field marketing; Jeff VP/sales, affil- Sue Scallon, account executive, named president/COO, Hearst/ Wade, eastern zone marketing, named senior VP /zone WGN(AM) Chicago, joins WMAQ(AM) ABC-Viacom Entertainment Services, iate western there in same capacity. there. GM; Dick Ingebrand, zone VP/sales, affiliate marketing, Appointments at Reiss Media En- Appointments at Lyman Radio named senior VP/zone GM. Corp., Bethesda, Md.: Gregory Po- terprises, New York: Bruce Karpas, land, VP/CFO, Radio Ventures I, president, Request Television, Denise Silverberg, local sales Warner CityCable Ad- L.P., there, joins in same capacity; there, named president/COO; Hugh manager, Time Linda Bladt, director /marketing, Panero, VP, marketing, pay per vertising, New York, named direc- Warner policy, Radio Ventures I, L.P., there, view, Time Warner Cable, there, joins tor, strategic planning, Time Advertising and New joins as VP /marketing. as president, Request Television, CityCable there. York I News, there. execu- Joseph Gallagher, account Greg Drebin, manager /acquisi- Tysons Cor- Cindy Argendeli, assistant produc- tive, KSK Advertising, tions, program planning, MTV: Music Rock- tion manager, Catspaw Productions, ner, Va., joins WTEM(AM) Television, New York, named di- there, joins as production manager, ville, Md., as sports marketing rector, programing. executive. on -air promotions; William White, production coordinator, Video James Hughes, freelancer, pro- KCFX John Hart, sportscaster, Tape Associates, there, joins in same graming department, E! Entertainment Kansas Mo., joins KCMG there City, capacity for on -air promotions; Television, Los Angeles, joins as as sportscaster /producer. Amanda Sutton, freelance, produc- manager, promotions. Jamie White, promotions director, tions, WTBS -TV, named production Marie Dunn, manager/affiliate KXXR -FM Kansas City, Mo., joins assistant, on promotions. -air marketing, promotion, VH -1 /Video Ariz., as morning KOY -FM Phoenix, George O'Leary, assistant VP, op- Hits One, New York, joins Show - drive personality. erations, Cablevision Industries, Lib- time Satellite Networks there as man- Daniel Savadove, GSM, WEGX -FM erty, N.Y., named VP. ager, national accounts.

Broadcasting & Cable Mar 1 1993 Fates & Fortunes 69 Feldman named to KCOP VP/GM post Associates, Washington, D.C., died Feb. 18 from a heart attack, at Following the naming of Bill Frank as executive vice president of Chris - Sibley Memorial Hospital, there. Craft Industries to oversee the station group's seven owned stations Abel joined the company in 1931 as (BROADCASTING, Feb. 22), longtime vice president and station manager director of radio advertising. He Rick Feldman has been appointed to fill Frank's vacated vice president created the first radio sports show for and general manager's post at KCOP(TV) Los Angeles, as anticipated Washington radio and promoted the (BROADCASTING, Feb. 22). Feldman, who joined the station as general first live broadcast of a Washington sales manager in 1983, as in the past will report to Frank, who oversees Redskins football game. In 1970 he the operations of Chris- Craft's eight independent stations. Feldman has was named senior VP. He retired in been station manager for the last seven years. 1971. Survivors include his wife, While Frank had been the driving force behind KCOP's $10 million Leah, and two sons. investment in reformatting the station's entire news operation, Feldman Michael Morrison, 33, soap opera says the will independent not -in the "foreseeable future" -enter the actor on CBS's As the World Turns, morning news race (6 -9 a.m.), which competing indie KTLA(TV) success- died Feb. 18 in his sleep, at a fully embarked upon 17 months ago and which Fox O &O KTrVITV) is friend's apartment in New York. planning on joining shortly. The primary emphasis, says Feldman, will be Cause of death was not known. An on "improving" the station's recently launched "Real News" format as autopsy was performed, but results well as expanding the newscast into "other dayparts," although he were not immediately available. wouldn't where. say -MF Morrison had played the role of Caleb Snyder on the CBS soap since Gigi Dolan, VP /sales manager, 1988. His other television credits in- ADVERTISING Katz Television, Chicago, joins Te- clude the CBS television movie leRep there as account executive. "Hobson's Choice." Surviors include Appointments at National Cable Timothy Labus, senior VP /mana- his wife, actress Amy McDonald, and a son. Advertising, New York: Gary Cec- gement representative, Lintas: USA, chini, VP/director, sales, Tele- New York, joins Abramson Ehrlich William Fitts, 87, former CBS ex- mundo Group, Inc., there, joins as Manes, Washington, D.C., as ecutive, died Feb. 21, at the Hospital VP /GSM; Shirley Rohn -Saito, VP /client service director. of St. Raphael, New Haven, western regional director /affiliate rela- Conn., after a brief illness. Fitts tions sales, Video Jukebox Net- served at CBS as VP, labor rela- work, Los Angeles, joins as director, TECHNOLOGY tions, and VP, employee relations, affiliate relations, western region; C.J. Waylan, president, GTE from 1950 -60. After his years at Stephen Hill, VP /sales, Torbet Ra- Spacenet, McLean, Va., named CBS, he was VP, labor relations and dio/The ex- Interep Radio Store, South- ecutive VP, marketing, business personnel, for the Allied Mainte- field, Mich., joins as sales manager, development, GTE Telecommunica- nance Corporation from 1969 -75. Sur- Detroit office. tions Products and Services vivors include three sons and three daughters. Appointments at Temerlin Group, Atlanta. McClain, Dallas: Russell Powell and Frank Reitter, VP, national ac- James Shelton Undercoffer, 73, Beth Rohatsch, assistant account counts, North American Philips Con- retired Indianapolis radio personality, executives, named account executives; sumer Electronic Co., Knoxville, died Feb. 11 of heart failure while Cynthia Cook, senior copywriter, Tenn., joins TV Answer, Reston, vacationing in Mexico. Known as Jim Rapp Collins Marcoa, Dallas, joins in Va., as VP, consumer marketing. Shelton, he had worked for WIBC- same capacity; Latricia Rodgers, (AM) Indianapolis for 50 years. Under - graduate, The University of Texas at Geoffrey Brown, senior consul- coffer's first radio job was at tant, Computer Strategies, Austin, joins as assistant account Vienna, wCMI(AM) Ashland, Ky., in 1940. Va., joins IDB executive. Mobile Communi- Later that year he joined WIBCIAM). cations, Washington, D.C., as direc- One of his Julia Groves, account executive, shows, Pick-a- Pocket, a tor, software engineering. live, I5- Bigelow & Eigel, Inc., Atlanta, minute quiz show, aired named senior account executive. 6,390 times from 1947 -68. His later DEATHS years at wIBC(AM) were spent as an Jill Dworkin, account supervisor, account executive. He retired in 1990. Griffin Bacal Inc., New York, named Jeffrey Abel, 86, retired partner Survivors inlcude his wife, Doro- VP. and senior VP, Henry J. Kaufman & thy, one son, and one daughter.

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MINNEAPOLIS Barter Break? DBS takers Even though Twentieth TV is seeking premium license fees for its 1995 United States Satellite Broadcasting off-Fox launch of The Simpsons (see story, page 32), a seldom - was poised to announce this week the publicized element of the offering is that the syndication arm is extending first major programers for its DBS unusually fat local barter splits for an optional single -season weekend run service: HBO and Viacom. USSB's to soften, says Twentieth, the impact of the cash- plus -barter licensing Stan Hubbard wasn't talking, but terms for the weekday strip run. By triggering the animated series a season reports were programers had agreed to earlier in fall 1994, stations can get four -and -a -half minutes of local ad distribute all of their services, pay time per epsiode (while Twentieth retains two- and -a -half minutes) for the and basic, over the satellite -to-home weekend run. Twentieth Television's executive vice president and general service launching early next year. sales manager, Ken Solomon, says the single-season barter run is not deducted from the eight -run, five -year contract. BOSTON "Station owners see the value of the two weekend plays, where the 18 Banned in Boston additional spots they will have to sell on the spot market could cover 50 %- 70% of their cash license for the first season," Solomon says. However, the It looks like Connecticut is not one Fox affiliate source said that although the station picked up the earlier only state where multisystem operator fall 1994 trigger date, he views the all -barter weekend run as a "necessary Cablevision Systems Corporation evil." has set its sights on dropping over -the- air signals in favor of cable network spokeswoman for the syndicated programing (see story, page 14). Cab - Metzenbaum winds levision subscribers in north central broadcast. "We did not pay for the Massachusetts and some suburban ar- Senator Howard Metzenbaum (D- interview," she said. When asked for eas outside Boston as of March 15 Ohio) is expected to introduce tomor- clarification from Arledge's office, will lose WQTV(TV) Boston, WJAR(TV) row or Wednesday (March 2 or 3) word came back, through the press de- Providence, R.I., CKSH -TV Sher- his long- anticipated bill to remove partment, that a number of news brooke, Quebec, and WHLL(TV) Major League Baseball's antitrust staffers had heard Inside had paid not Worcester. The stations might not exemption. Among the results Metz- Dahmer, but his parents -and/or leave quietly- WQTV(TV)'s general enbaum hopes exemption repeal his attorneys -for the privilege of in- manager and station manager, Wil- will achieve a greater number of terviewing Dahmer. The Inside liam F. Spitzer, says he has already games on local broadcast television spokeswoman again insisted that "no been in contact with Telecommuni- and a slowing in the movement of one was paid for the interview." cations Subcommittee Chairman Ed games to cable and pay per view. She did admit, however, that the Markey (D.- Mass.) on the matter. The bill is expected to closely match broadcast paid what she termed the House legislation (H.R. 108) "nominal legal fees" to the attorneys WASHINGTON introduced by Michael Bilirakis (R- for setting up and being present at Fla.) that reverses the 1922 Su- the interview, as well as the parents' A fine time preme Court finding that baseball does expenses to be at the interview. and the FCC ever not affect interstate commerce. Should Infinity SACRAMENTO settle their differences over the LOS ANGELES $600,000 indecency fine, don't Reality check to end there. The Mass Me- look for it Yes you did, no I didn't dia Bureau is currently processing Kelly Broadcasting owner Jon Kel- four more complaints against Stern, ABC News President Roone Ar- ly said rumors about KCRA -TV Sacra- which should be ready for commis- ledge ruffled some feathers at syndi- mento using a co- located indepen- sion review in the future. Just because cated newsmagazine Inside Edition dent to program an all -news format it hits the eighth floor does not last week. At a news briefing last (see page 39) are not true. Kelly automatically mean a fine, but Acting Wednesday on the upcoming new said rumors are being spread by syndi- Chairman James Quello has prom- ABC magazine, Day One, Arledge cators, who began speculating after ised to be as tough on indecency as his said, "I heard that" Inside Edition he purchased reality programing that predecessor Al Sikes. However, paid "a lot of money" for the inter- could be compatible with news pro- Quello also has been listening to Stern view the show obtained recently graming. Among the shows Kelly re- for the last few months and says he with convicted cannibal/murderer Jef- cently purchased are Inside Edition has toned down as of late. frey Dahmer. Not true, insisted a and Rescue 911.

Circuit 71 Broadcasting & Cable Mar 1 1993 Closed An explosion and fire at the cept bids for the properties. Clear World Trade Center in New York NSS Channel Communications and Jef- last Friday POCKETPIECE knocked TV and radio ferson Pilot are among operators ex- (Nielsen's top ranked for stations off the air. WNBC -TV, ch. 4, syndicated shows pressing interest. WYMT -TV Presi- went off the air shortly after noon the week ending Feb. 14. Numbers represent aggregate rating averege!statlona %e coverage) dent Ralph Gabbard and WVLK-AM -FM and returned after 2 just p.m., trans- 1. Wheel Of Fortune 15.3/221/98 President Ralph Hacker are also mitting on wLiw -TV's ch. 21 from a 2. Star Trek 14.124599 potential buyers. transmitter on Long 3. Jeopardy! 13.2/213/98 Island. Officials at 4. Oprah Winfrey Show ..._ 13.0/23699 WABC -TV and WNET -TV said those S. Star Trek: Deep Space Nine 12.8/230/99 6. TV NBC News apologized for the stations were knocked off the Net Movie 10.4/131/95 air, but 7. Wheel Of Fortune.wknd 9.3/185/84 second time in three weeks last did not lose their ability to get sig- 8. Entertainment Tonight- .... 9.0/180/95 8. Inside week for using a rigged setup in nal to cable Edition 9.0/171/94 systems. Also, WYNY -FM 10. Manled...With Children 8.2/19297 footage in a news report. The latest went silent for about one hour early 11. Current Affair 8.0/180/96 12. Roseanne 7.3/135/86 incident involved a Jan. 4 Nightly Friday afternoon before 13. resuming Baywatch 7.2/175/94 News story on alleged forest misman- broadcasts at low power. 14. Designing Women ...... 6.520899 14. Hard Copy 6.5/15893 agement in Idaho's Clearwater Na- tional Forest. Kentucky Central Life Insurance On Feb. 24, Nightly News anchor Tom Co.'s broadcast holdings, CBS affili- Brokaw told viewers that "inappropriate ate WKYT -TV and WVLK -AM -FM all video" was used in Lexington, Ky., went on the block taken over by state insurance regula- the story. At one brief point we last week after the company was tors, who in turn will reportedly ac- used footage of dead fish from another forest," he said. In another piece of footage, he said, fish In that appeared dead had actually memoriam: Richard Salant been "stunned for testing purposes." An overflow crowd packed the Museum of Television & Radio's main After investigating, the network auditorium in New York last Monday (Feb. 22) to hear CBS legends said the problem was caused by mis- past and present pay tribute to the passing of former CBS News President communication between a corre- Richard Salant, who died Feb. 16. spondent and producers over the Perhaps the most poignant moment came when former CBS President source of the video. Frank Stanton took to the podium and told those gathered, as he choked back tears, that Salant was "my closest friend." He said that in the 20 ABC won't air The Shirley Show, years since he left the network, "there was barely a week or a day when a popular Canadian daytime talk we weren't in touch." show it bought as a replacement Stanton, who turns 85 this month, described Salant as a person of for its daytime The Home Show start- "outstanding intellect, quick mind of and courage.... He was intolerant of ing in April. The change in plans anyone who stood in the way of the was a truth.... He great believer in was confirmed by Canada's CN net- talking heads, with something to say say it and well." work, which licensed the program Others were equally effusive in their praise of Salant, credited with to ABC through distributor DLT Enter- shaping the standards, style and approach to news coverage that havw tainment. ABC's decision appar- characterized CBS News since the 1960's (he was CBS News president in ently came after the show was less 1961 -1964 and again from 1966 to 1979). "He was a man of real courage than enthusiastically embraced by and integrity," said 60 Minutes co- editor Mike Wallace. "No one can affiliates, many of whom decided they overestimate his contribution," said CBS news anchor Dan Rather. "He wouldn't clear it. Meanwhile, ABC was a knight of law and journalism. His colors were those of ethics and signed a "play or pay" deal with CTV, integrity." sources confirmed, that could force Stanton recalled how stongly three leading lights of CBS News -Walter the network to pay $8 million for the Cronkite, Eric Sevareid and Charles protested when Collingwood- he property, even though it won't air it. first hired Salant, a lawyer by as training, president of CBS News. But ABC officials refused to comment. after a few weeks, they saw the wisdom of Stanton's choice and told him so. Cronkite, speaking at the service, confirmed the story, recalling how One prominent executive said to the journalists could not at first see any other reason for hiring a lawyer to have taken an ABC Television Network be their boss than to censor their work. But it wasn't long before they voluntary buyout package offered changed their tune, Cronkite recalled: "Dick Salant had a higher sense of last year (BROADCASTING, Dec. 21, journalistic standards than all of us combined." -SM 1992) is John Shanley, daytime sales VP. Word is he has agreed to de-

72 In Brief Mar 1 1993 Broadcasting & Cable lay his departure for at least several months and possibly until after the up- front selling season is over. Marvin Goldsmith, ABC TV's network sales and marketing president, declined to comment on the rumor. Robert Hynes, longtime Washing- ton lobbyist for NBC who left network in fall, will join with Jim Davidson and Teresa Coiling in Davidson Coil- ing Group (broadcasting, cable, newspaper lobbyist) opening offices today at 1105 Pennsylvania Ave- nue in Capital (202- 638 -1101). Bell Atlantic requested a waiver of the consent decree restrictions prohibiting it from delivering video programing to customers within its service areas. "Bell Atlantic has zero share in the video delivery arena to enter the market in and seeks Moving quickly to shore up its recently launched Tuesday night schedule, Fox an- competition with the established deliv- nounced last week it was pulling Key West from the 9-10 p.m. slot and inserting ery channels," said Art Bushkin, Tribeca The new project, an hour anthology series from executive producers David J. Tuesday, March 23. The president, Information Services, Bell Burke, Jane Rosenthal and Robert De Niro, makes its debut on announcement comes only a month after the Tuesday lineup of Class of '96 and Key Atlantic. West debuted. In its six airings since the launch, Key West has averaged a 5.6 rating/7 share in the time slot. Nine episodes will have aired when it is pulled, and Fox has four The FCC's current staff of 14 left to schedule. Tribeca De Niro's first television series and the first produced through certified public accountants is inad- his Tribeca TV (in association with Montana Beach and TriStar Television), features equate to conduct enough on- contemporary urban stories about life in the New York City neighborhood of Tribeca. Philip Bosco and Joe Morton are the featured recurring stars with a guest star cast site inspections of local telephone Boyle, Melanie Mayron (above), Eileen Brennan, Betty Buckley, Richard companies, the General Account- Kiley and former New York City mayor Ed Koch. ing Office concluded in a report released last week. "Increasing the FCC staffing level, along with appro- cause the government would be collect from carriers," concluded the priate travel funds, would have little reimbursed for its on -site audits... report, which was requested by or no impact on the federal budget be- through fees FCC is authorized to House Telcomsubcom Chairman Ed- ward Markey and subcommittee member Mike Synar. GAO estimates 180 home dish channels planned for Europe that at current staffing levels all local areas could be audited once every W ith the aid of digital video compression, a I80- channel home dish TV 18 years. FCC audits often find service will be running in Europe by 1995- sooner than expected, cross -subsidization violations unde- said Celso Azvedo, technical director, Societe Europeene des Satellites tectable by other enforcement (SES), Luxembourg. SES owns the Astra satellite system, which currently means, the report said. leases two 16- channel satellites and plans to have capacity on six satellites by the time of the 180- channel launch. SES's plans are similar to Hughes Takehiro Izumi, director -general of Communications' planned 150 -channel Direct -TV system, scheduled for NHK's science and technology relaunch next year, Azvedo said at a conference in London. search laboratory, made the long The home dish market is the fastest -growing multichannel option in trip from Japan to last week's FCC ad- at a rate Europe, with 1 I million households now served and increasing of visory committee meeting (see about 3 million a year. By comparision there are about 16 million cable page 54) to gracefully withdraw the homes representing about 10% of total European TV homes. Japanese public broadcasting Azvedo said he agrees with the latest general wisdom that the HD-MAC network's proposed analog Narrow - analog HDTV satellite DBS system -or "the MAC debacle," as he MUSE HDTV transmission from dubbed it -which has been under development in Europe since 1986, is the standardization process (BROAD- probably a dead project (BROADCASTING, Feb. 22). But he would not say CASTING, Feb. 15). "I believe the whether he favored adoption of the eventual U.S. all -digital system, decision to select an all- digital system holding out hope that a digital system better suited for Europe could be is a great step for the future HDTV devised. system here in the United States.... "We're following what's happening with the FCC, but they're con- NHK has been treated fairly and cerned with digital terrestrial high definition. We need harmonized stan- well- accepted here without any dis- dards for all three means of distribution, including satellite and cable," he crimination in the processing of this said. MA testing procedure," Izumi said.

In Brief Broadcasting & Cable Mar 1 1993 73 COMMITTED TO THE FIRST AMENDMENT AND THE FIFTH ESTATE E G jtr rials

THE TWAIN MEET

There are many things new about this issue. The first, How does BROADCASTING & CABLE differ from obviously, is our name: BROADCASTING & CABLE. It BROADCASTING? First and most obviously, by its cover. makes official what has long been obvious -the The editors have assumed responsibility for that prime real electronic nation has expanded far beyond the dreams of estate and will use it to flag major attractions each week. its founders, and far beyond the reach of the broadcast In all our research, adoption of an editorial cover has been towers that first populated the Fifth Estate. BROADCAST- the reader's highest priority. It's a joy to comply. ING magazine's editorial coverage has long included cable Our second differentiation similarly responds to reader as a mainstay; BROADCASTING & CABLE acknowledges demand. While you want all the news, you also want it parity between these electronic partners. fast. Thus our creation of "Fast Track," a two -page Albeit an uneasy parity. In that respect, old BROADCAST- spread that will lead all the other news each week, and ING hands remember the tension between the established will in effect be a magazine within the magazine. Our medium of radio and the insurgent medium of television design is no less than to let readers have it both ways. back in the '40s and '50s, a time that inspired BROAD- Our amplified cable coverage has been integrated with CASTING'S first change of name: to BROAD- the rest of television throughout the maga- CASTING/TELECASTING. lasted 13 That years, zine. "Programing," for example, is a new the time it took to assimilate a new industry. superdepartment that covers the waterfront of We do not expect such a merging to reoccur; TV programing development from coast-to- our media fortunes are moving too fast to be coast and across the board. "Advertising & contained in one electronic way of life. Marketing" is another new department that For now, BROADCASTING & CABLE seems responds to reader demand for more informa- about right. Between the two we embrace all tion about these two key business areas; sec- the art forms on the horizon, including wireless ond only to the editorial cover, it is the cable and direct broadcast satellites and even innovation that has been most enthusiastical- the telephone interests presently operating in ly received by our focus groups. our orbit. Of great importance to us, we con- News of broadcast and cable legislation tinue to embrace radio, the medium that and regulation will continue to dominate our brought us to the dance and in many ways is expanded "Washington" department, which still the foundation of the Fifth Estate. did not wait for this redesign to recognize The Fifth Estate. That's what the magazine might have that there had been a sea change in the way Congress and been called, and in some quarters it's still a sentimental the FCC regard the contenders in television and radio. favorite. Indeed, it was BROADCASTING'S first title. Back We could go on, but by now you will have seen for when Sol Taishoff and Martin Codel were planning their yourself what BROADCASTING & CABLE is and will be. new enterprise, they crafted a prospectus for a magazine The fact is, as interesting as we find what we're doing to be called The Fifth Estate, which would cover the today, our attention is already preoccupied by the future. electronic generation beyond the Fourth Estate, as the The turn of the century is but an eyelash away, and who print medium had come to be called. The reason is now can know what our Fifth Estate will look like then. In- lost to history, but somewhere between prospectus and deed, for a magazine almost 62 years old, we can even BROADCASTING'S first issue the founders decided to be begin to think about celebrating our own first century. more specific than romantic in their nomenclature, a wis- Whatever else that future will bring, it will be hard to dom the present editors continue to heed. improve on the past. After wireless, radio was and re- By whatever name, the same vision and commitment mains the first wonder of electronic communications. And animate this magazine today as did in 1931. Ours is first while they'll improve on television's picture, conceptually and foremost a news magazine, dedicated to gathering and it's been done. To all in broadcasting and cable, the disseminating all information essential to those who cast challenge of the 2Ist century will be not so much to invent their lots with television and radio. It is our style and our as to create. mission to be all things to all people, a difficult task in this fractured age but a goal toward which we still strive. As our wingspread extends wider, we do tend to become more focused in editorial presentation, acknowledging that the reader -while wanting to know everything -is after all but one reader. i.UITUIt

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