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Urgent! Brand Philippines INSIDER 7107THE PHILIPPINE GUIDE FOR HOTEL, PROPERTY, AND TOURISM DEVELOPMENTS ISSUE 2 2011 Watch list on tourism and property markets Urgent! Brand Philippines Low cost Tune Hotels and Go Hotels are pioneering s the world markets buckle due to looming threat of another recession, the ‘no frills’ concept and expanding Athe country’s flag carrier Philippine Airlines (PAL) is paralyzed by extensively in mainstream and emerging a wildcat strike that grounded both domestic and international flights, cities. Both companies are related to low cost carriers AirAsia and Cebu Pacific, affecting thousands of its passengers. Though operations are going back respectively. LCC passengers will have to normal, PAL’s brand as the national carrier is seriously damaged. a similar experience on these low cost hotels with cheap rates on early bookings and ‘pay as you need’ amenities. The Philippines market emerges as Asia’s largest low-cost carrier battleground, with further growth in 2011 and beyond. Philippine carriers Century Properties hires style icon transported 16.6 million domestic passengers in 2010 and double-digit Paris Hilton to design for Azure traffic growth is expected with the entrance of leading Asian low-cost Beachclub, then signs a partnership with Donald Trump to build Trump Tower airlines AirAsia and Tiger. Domestic market is predominantly strong with a Manila. The skyscraper will comprise over ‘go-go’ attitude among the locals while foreign arrivals have also increased 220 residential units located at the flagship to 12%, compared to same period of Jan-August last year. This has boost mixed-use development of Century City in Makati (formerly International School). hotel investments especially in the budget and midscale sectors, filling the So what’s next with Century on celebrity gap as travellers seek better hotels rather than ‘mom and pop’ operated brands? inns. Property developers are investing in creating their own local brands or partnering with international operators to develop chain hotels in city Branded residential developments are finally finding their way into centres and emerging destinations. Philippines real estate portfolio. The success of Fairmont Hotel - Raffles There’s a new tourism chief on the block! Replacing Alberto Lim who Suites and Residences, has set the stage for Grand Hyatt at Bonifacio Global City has been on the post for only a year, Ramon Jimenez Jr. assumes the role and Marco Polo Residences in Cebu. of one of the most watched government positions. Formerly a marketing Opportunities are seen in main cities and and advertising executive, one of his key tasks is to consolidate a winning resort destinations. campaign strategy that strongly positions the country as a destination More local developers are building and preferred site for tourism investment. Brand Philippines has gone own brands and chain hotels creating through many alterations depending on who’s seated as tourism head. their own management company or Unlike ‘Amazing Thailand’, ‘Incredible India’ or ‘Malaysia Truly Asia,’ the partnering with local or foreign operators just in the case of Kukun of Ayala Hotels, Philippines has traverse the most campaign with ‘WOW Philippines’, ‘Bring Park Inn by Radisson of SM Hotels and Home A Friend’, ‘Fiesta Islands’, junked ‘Pilipinas Kay Ganda’, just to name Aston International of Indonesia in a few. partnership with Filinvest Group. The success of Resorts World Manila We are in desperate need of rebranding the Philippines that will is benchmarked as the right model for genuinely define us uniquely as a country, draw in tourists including integrated resorts in the Philippines. With tourism investments, and can stand the test of the next Tourism Chief. the upcoming development of Pagcor Entertainment City along Manila Bay, it has spurted other similar developments in Cyndy Tan- Jarabata Subic and Boracay. THE 7,107 INSIDER IS THE LEADING SOURCE OF TOURISM, HOSPITALITY AND PROPERTY INFORMATION IN THE PHILIPPINES. Tourism Indicators Foreign Arrivals Volume in the The busiest airports Philippines by Country of Residence in the Philippines in 2010, according to passenger movement, includes major urban centers and tourism destinations. 1. Ninoy Aquino International Airport (Manila) 2. Mactan-Cebu International Airport 3. Davao International Airport 4. Iloilo International Airport 5. Cagayan de Oro (Lumbia) Airport 6. New Bacolod-Silay Airport 7. Kalibo International Airport 8. Tacloban Airport 9. Puerto Princesa Airport 10. Zamboanga International Airport Consistently at the top 5 positions are the international gateways and regional centers of Manila, Cebu, Davao, Iloilo and Cagayan de Oro. The Top Ten Visitors to the Philippines next 5 busiest airports are Caticlan (Boracay), Tagbilaran (Bohol), Clark by Country of Residence International, General Santos and Legazpi. January- August 1. Korea 615,218 2. U.S.A. 429,280 2011 3. Japan 253,529 4. China 151,042 January - August 5. Taiwan 120,572 2011 Statistics 6. Australia 106,091 7. Singapore 89,220 8. Canada 76,612 • Foreign tourist arrivals posted 9. Hongkong 75,861 2.6 million, an increased by 10. United Kingdom 69,295 11.72% during the first 8 months compared to the same period last year. January- August 1. Korea 474,395 • 46% of the foreign arrivals 2. U.S.A. 407,613 are East Asians with 615,218 2010 3. Japan 240,528 Korean visitors (about 2,531 4. China 133,216 Koreans arrive daily) 5. Hongkong 95,293 6. Australia 88,737 • South Asians lead the highest 7. Taiwan 77,759 growth rate of 48.37% compared to other regions 8. Singapore 66,854 with India posting a 55 9. Canada 98,548 percent growth. 10. United Kingdom 64,484 • Hongkong fell four notches down from the top 10 tourist Total Tourist Arrival Total Tourist Arrival arrivals due to the Manila January-August 2011 January-August 2010 hostage crisis. 2,603,675 2,330,584 Source of data: Department of Tourism (www.tourism.gov.ph) 2 7107 INSIDER ISSUE 2 2011 Hotel Updates Hotels in the Pipeline HOTEL NAME LOCATION ROOMS PROJECTED OPENING Metro Manila Acacia Grove Hotel Filinvest Corporate City, Alabang 262 October 2011 Crimson Hotel Filinvest Corporate City, Alabang 345 Mid-2012 Raffles Hotel and Residences Makati City 267 units March 2012 Fairmont Hotel Makati City 256 March 2012 Tune Hotels Makati City 213 April 2012 Holiday Inn and Suites Ayala Center, Makati City 347 April 2013 Citadines Apart’hotel Makati City 215 2014 Tune Hotels Ermita, Manila 167 March 2012 Solaire Manila Entertainment City, Parañaque 500 2012 Belle Grande Manila Bay Complex Entertainment City, Parañaque 800 2013 Remington Hotel Resorts World Manila, Pasay 712 November 2011 Hamilton Hotel Resorts World Manila, Pasay 540 2012 Belmont Hotel Resorts World Manila, Pasay 400 2013 Radisson Blu Hotel Mall of Asia, Pasay City 250 2014 Tune Hotels Ortigas Center, Pasig City 250 December 2012 Mercure Hotel Ortigas Center, Pasig City 150 2013 Marco Polo Ortigas Ortigas Center, Pasig City 313 Q2 2014 Hotel Novotel Araneta Center, Quezon City 401 2013 Microtel Acropolis Libis, Quezon City 88 Mid-2012 Microtel UP Technohub Diliman, Quezon City 120 Q4 2012 Best Western Premier F1 City Hotel Bonifacio Global City, Taguig 240 2011 Kukun Hotel Bonifacio Global City, Taguig 180 July 2012 Fete Manila Bonifacio Global City, Taguig 193 2013 Ascott Bonifacio Global City ,Taguig 220 2014 Shangri-La Hotel Bonifacio Global City, Taguig 500 2014 Grand Hyatt Bonifacio Global City, Taguig 400 2014 Cagayan Valley Northstar Hotel Isabela, Cagayan 120 2012 Pampanga, Central Luzon Tune Hotels Angeles City, Pampanga 162 February 2012 Palawan Huma Island Resort Busuanga 85 2011 Go Hotels Puerto Princesa City, Palawan 108 2012 Princesa Island Resort & Spa Puerto Princesa City, Palawan 83 2012 Iloilo, Western Visayas Richmonde Hotel Iloilo City 90 2013 Metro Cebu, Central Visayas Quest Hotel & Conference Center Cebu City 427 December 2011 Tune Hotels Cebu City 160 February 2012 Bohol, Central Visayas Astoria Bohol Baclayon, Bohol 100 2011 Bellevue Bohol Panglao, Bohol 159 May 2012 BE Resort Bohol Panglao, Bohol 200 Q4 2012 Leyte, Eastern Visayas Oriental Palo 74 December 2011 Go Hotels- Tacloban Tacloban City 98 February 2012 Cagayan de Oro, Northern Mindanao N Hotel Cagayan de Oro City 68 April 2012 Tune Hotels Cagayan de Oro City 162 October 2012 Kukun Hotel Cagayan de Oro City 150 January 2013 Davao, Southern Mindanao Kukun Hotel Davao City 186 December 2012 Tune Hotels Davao City 147 February 2013 Park Inn by Radisson Davao City 200 2013 General Santos, Mindanao Microtel General Santos City 66 Mid 2012 Disclaimer: The information contained in this newsletter is for general information purposes only. While we endeavour to keep the information up to date and correct, we make no representations or warranties of any kind, express or implied, about the completeness, accuracy, reliability, suitability or availability with respect to the information, products, services, or related graphics contained on the newsletter for any purpose. 7107 INSIDER ISSUE 2 2011 3 Market Updates: What’s In and Hot! China’s economy hotel Jin Jiang Belle Group to build hotels before casinos Construction of the hotel is expected to start Inn expands in the Philippines The consortium of Belle Corp and Leisure this year and is scheduled to open by 2013. With plans to build a minimum of 30 hotels Resorts World are forging plans to build 6 hotel The 200-room hotel will be located within the over the next 15 years in partnership with towers with 800 keys to open late 2013. Of the 175,000-square-meter mixed-use complex snack maker company Oishi, who has recently 6 towers, one will be an all-suites hotel targeted where a supermall and convention center will set up a hotel investment and management toward the VIP market and junket gaming be built. Radisson is also managing SM Hotels’ company in Manila.
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