Holden Local Vehicle Production Information
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22 March, 2012 HOLDEN LOCAL VEHICLE PRODUCTION INFORMATION Overview The history of Holden dates back to 1856 when it started as a saddlery business in South Australia, making Holden one of the oldest automotive brands in the world. Almost 100 years later, Holden ushered in a new era of automotive history when it introduced Australia’s first mass produced car, the 48-215, in 1948. Since then, more than 7 million cars have rolled off Holden production lines. Today Holden is one of only seven fully-integrated global General Motors operations that designs, builds and sells vehicles for Australia and the world. Holden’s innovative engineering and design centres operate within its headquarters in Port Melbourne, with an engine manufacturing plant on-site and vehicle manufacturing operations in Adelaide, South Australia. Holden employs around 4,600 people and is also represented by more than 300 dealerships around the country. Holden Vehicle Operations x Located Philip Highway, Elizabeth, South Australia x From May 2012, Holden Vehicle Operations (HVO) will produce up to 400 vehicles per assembly shift, five days a week x Holden currently employs around 2,400 people at its Elizabeth Vehicle Operations x In 2010 HVO produced 66,764 vehicles and exported 7817 vehicles to customers in New Zealand, Brazil, the Middle East, South Africa, the United States and Canada x In 2011, Holden produced approximately 90,000 units* and exported 12,000 cars to its international customers. *Official production figures will be released with Holden’s 2011 financial results in April x Holden sold 74,434 locally-made cars in Australia last year, which is approximately 60 per cent of Holden’s total 2011 sales volume. x In addition to the Commodore vehicle body, Holden also produces around 343 body panels onsite at the Press Shop which are later welded into the body x Not only is Cruze now assembled at Holden, the Cruze roof, body sides, closures, fascias and majority of interior plastics are also manufactured onsite in the Plastics Plant x Cruze bodies are assembled in the renovated South Body Shop with 22 new robots and 48 refurbished robots installed in the fully-functioning layered build line x Holden Vehicle Operations added 1,800 new parts to the manufacturing process for the Cruze sedan x Holden made a number of changes at its vehicle operations to accommodate the new Commodore dedicated LPG range, including unique body panels, changes to the facia assemblies moulded in the Plastics Plant and a completely new fuel system in General Assembly Model Flexibility x HVO is one of the most flexible automotive manufacturing facilities in the world producing 45 models across two architectures, six body styles and eight variants, including: short wheelbase, long wheelbase, sedans, wagons, utility, short wheelbase hatch, short wheelbase sedan, right-hand drive and left-hand drive RHD SWB Sedan RHD Sportwagon RHD Ute Omega Omega Omega Berlina Berlina SV6 SV6 SV6 SS SS SS SSV SS V SS V SS V Redline SS V Redline SS V Redline SS (South Africa) Calais Calais Calais V Calais V Calais V Redline Calais V Redline Lumina SS (South Africa) RHD LWB Sedan LHD LWB Sedan HSV Caprice Caprice LS Clubsport R8 (SWB Sedan) Caprice V Caprice LTZ Clubsport R8 (Wagon) Caprice SS GTS (SWB Sedan) Caprice Royale Senator Signature (SWB Sedan) Caprice PPV (9C3) Grange (LWB Sedan) Caprice PPV (9C1) Maloo R8 (Ute) Cruze Sedan Cruze Hatch CD CD CDX CDX SRi SRi SRi V SRi V *RHD – Right Hand Drive *SWB – Short Wheelbase *LHD – Left Hand Drive *LWB – Long Wheelbase Commodore – Australia’s Family Favourite x The Commodore range is available with two V6 powertrains – a 3.0-litre 190kW SIDI direct injection engine and 3.6-litre 210kW SIDI direct injection engine – and a 6.0- litre 270kW* Generation IV Alloy V8 engine. *manual transmission x All Commodore petrol engines are flex-fuel capable and able to run on bio- ethanol/E85; a blend of up to 85 per cent ethanol and 15 per cent petrol. x Holden recently introduced its first dedicated LPG Commodore range, which has been optimised for Australian conditions and engineered for maximum boot space. It boasts best-in-class CO2 and fuel economy x The Holden Commodore was Australia’s best-selling car for a record 15 consecutive years between 1996 and 2010 x In 2011, Holden sold 40,617 Commodore passenger vehicles making it the second Highest-selling vehicle in Australia x Total combined Commodore passenger vehicle and light commercial utes sales totalled 50,106 units in 2011 x Holden Commodore also accounted for 55.4 per cent of the large car segment last year x The Holden VE Commodore range was named 2006 Wheels Car of the Year following the year of its launch Cruze – Australia’s Own Small Car x Australia’s own small car, the Holden Cruze is available in four models, CD, CDX, SRi and SRi-V, and two body styles, sedan and hatch x Powertrains available in Holden’s locally-built Cruze include a 1.8-litre petrol, 2.0-litre turbo diesel and 1.4-litre turbo petrol engine (1.4 iTi) x The Holden Cruze is the only locally-manufactured small car in Australia and began regular production in March 2011, followed by the Cruze hatch in November x The 2.0 litre diesel manual Cruze is one of the most fuel-efficient cars made in Australia with fuel economy of 5.6 litres per 100km. This model emits just 147 grams of CO2 per kilometre x Holden ceased importing the Cruze sedan from Korea to commence local production in March 2011 and sold 33,784 units the same year x The Holden Cruze was the fifth best seller last year and is the third best-selling car in Australia year-to-date Holden Exports x Holden exports peaked in 2005, when Holden exported 60,518 vehicles in one year x Today, Holden exports have been heavily impacted by the sustained strength of the Australian dollar and has adopted a sustainable business strategy to be profitable on domestic sales alone x However, Holden continues to export a range of Right Hand Drive (RHD) and Left Hand Drive (LHD) models based on the Holden Commodore and Caprice to customers across New Zealand, United States, South Africa and the Middle East x Holden produces two versions of the Chevrolet Caprice Police Patrol Vehicle in the North American market. Last year, 880 units of the PPV were sold to law enforcement agencies x The Middle East is one of Australia’s longest-running export customers, with three versions of the long wheel base Caprice x Holden also exports a RHD Ute to South Africa Industry and Suppliers x According to FCAI figures, Australia is one of 13 countries with the capability to design, engineer and build vehicles x In 2011, 141,939 vehicles sold in the Australian market sold were locally built and Holden models accounted for more than half of this figure x The automotive industry is responsible for around $650 million a year in R&D, and has invested around $4.5 billion in R&D since 2007 x The Australian automotive industry is the largest manufacturing industry in Australia x The Australian automotive industry directly employs more than 47,000 people x It’s Holden’s policy to source locally wherever possible as long as local suppliers are competitive on quality and cost x In the last few years, Holden has invested heavily in local supplier tooling, which has helped secure local manufacturing jobs x It’s Holden’s policy to source locally wherever possible as long as local suppliers are competitive on quality and cost x Initiatives like Holden’s Cruze localisation program have also helped create opportunities in the supplier community and broader auto industry x Holden estimates the Cruze will generate more than $1 billion of economic activity in Australia over the life of the program x A large number of local suppliers from South Australia, Victoria and New South Wales have been awarded tier-one contracts in the first phase of the process to localise components for Cruze x Holden will continue to localise more Cruze components in the second phase of localisation, from model year 2013 onwards Holden’s Vehicle Production History in Australia Family Model Series Year Production 48-215 1948 120,402 FJ 1953 169,969 FE 1956 155,161 FC 1958 191,724 FB 1959 174,747 EK 1961 150,214 EJ 1962 154,811 EH 1963 256,959 HD 1965 178,927 HR 1966 252,352 HK 1968 199,039 HT 1969 183,402 HG 1970 155,787 HQ 1971 485,650 HJ 1974 176,202 HX 1976 110,669 HZ 1977 154,155 VB 1978 95,906 VC Commodore 1980 121,807 WB Statesman, Caprice 1980 60,231 VH Commodore 1981 141,018 VK Commodore 1984 135,705 VL Commodore 1986 151,801 VN Commodore 1988 215,180 VQ Statesman, Caprice 1990 9,396 VG Ute 1990 5,690 VP Commodore 1991 111,770 VR Commodore 1993 165,262 VS Commodore 1995 277,774 VT Commodore 1997 303,895 WH Statesman, Caprice 1999 62,436 VX Commodore 2000 211,125 VY Commodore 2002 241,909 WK Statesman, Caprice 2003 23,877 VZ Commodore 2004 261,238 WL Statesman, Caprice 2004 50,893 VE Commodore 2006 to Still in production WM Statesman, Caprice 2006 to Still in production VE Ute 2007 to Still in production VE Sportwagon 2008 to Still in production Torana/Sunbird HB (1) 1967 16,318 HB (2) 1968 20,243 LC 1969 74,627 LJ 1972 81,813 LH 1974 70,184 TA 1974 11,304 LX 1975 65,997 UC 1978 53,008 Gemini TX 1975 43,099 TC 1976 17,256 TD 1978 42,396 TE 1979 70,567 TF 1982 28,325 TG 1983 23,535 RB 1985 16,261 Camira JB 1982 85,725 JD 1984 36,953 JE 1987 29,129 Vectra JS 1998 21,687 Cruze JH 2011 to Still in production Follow us on Holden’s Social Media Channels: www.twitter.com/holdennews www.facebook.com/holdenaustralia www.youtube.com/holdenaustralia www.holdenhq.com.au Further information and images: www.media.holden.com.au For media enquiries, contact: Emily Perry Melanie Kerin Director External Communications Corporate Affairs Manager, SA GM Holden GM Holden (03) 9647 5278 or 0439 998 523 (08) 8282 8589 or 0419 507 915 [email protected] [email protected] .