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Search Engine Optimization: a Survey of Current Best Practices
Grand Valley State University ScholarWorks@GVSU Technical Library School of Computing and Information Systems 2013 Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley Follow this and additional works at: https://scholarworks.gvsu.edu/cistechlib ScholarWorks Citation Solihin, Niko, "Search Engine Optimization: A Survey of Current Best Practices" (2013). Technical Library. 151. https://scholarworks.gvsu.edu/cistechlib/151 This Project is brought to you for free and open access by the School of Computing and Information Systems at ScholarWorks@GVSU. It has been accepted for inclusion in Technical Library by an authorized administrator of ScholarWorks@GVSU. For more information, please contact [email protected]. Search Engine Optimization: A Survey of Current Best Practices By Niko Solihin A project submitted in partial fulfillment of the requirements for the degree of Master of Science in Computer Information Systems at Grand Valley State University April, 2013 _______________________________________________________________________________ Your Professor Date Search Engine Optimization: A Survey of Current Best Practices Niko Solihin Grand Valley State University Grand Rapids, MI, USA [email protected] ABSTRACT 2. Build and maintain an index of sites’ keywords and With the rapid growth of information on the web, search links (indexing) engines have become the starting point of most web-related 3. Present search results based on reputation and rele- tasks. In order to reach more viewers, a website must im- vance to users’ keyword combinations (searching) prove its organic ranking in search engines. This paper intro- duces the concept of search engine optimization (SEO) and The primary goal is to e↵ectively present high-quality, pre- provides an architectural overview of the predominant search cise search results while efficiently handling a potentially engine, Google. -
SEO Techniques for Various Applications - a Comparative Analyses and Evaluation
IOSR Journal of Computer Engineering (IOSR-JCE) e-ISSN: 2278-0661,p-ISSN: 2278-8727 PP 20-24 www.iosrjournals.org SEO Techniques for various Applications - A Comparative Analyses and Evaluation Sandhya Dahake1, Dr. V. M. Thakare2 , Dr. Pradeep Butey3 1([email protected], G.H.R.I.T., Nagpur, RTM Nagpur University, India) 2([email protected] , P.G. Dept of Computer Science, SGB Amravati University, Amravati, India) 3([email protected], Head, Dept of Computer Science, Kamla Nehru College, Nagpur, India) Abstract : In this information times, the website management is becoming hot topic and search engine has more influence on website. So many website managers are trying o make efforts for Search Engine Optimization (SEO). In order to make search engine transfer information efficiently and accurately, to improve web search ranking different SEO techniques are used. The purpose of this paper is a comparative study of applications of SEO techniques used for increasing the page rank of undeserving websites. With the help of specific SEO techniques, SEO committed to optimize the website to increase the search engine ranking and web visits number and eventually to increase the ability of selling and publicity through the study of how search engines scrape internet page and index and confirm the ranking of the specific keyword. These technique combined page rank algorithm which helps to discover target page. Search Engine Optimization, as a kind of optimization techniques, which can promote website’s ranking in the search engine, also will get more and more attention. Therefore, the continuous technology improvement on network is also one of the focuses of search engine optimization. -
On-Page SEO Strategy Guide How to Optimise and Improve Your Content’S Ranking Table of Contents
On-Page SEO Strategy Guide How To Optimise And Improve Your Content’s Ranking Table of Contents 01 / Introduction ............................................................................................................ 3 02 / History of SEO ........................................................................................................ 4 03 / How To Get Started With On-Page SEO .............................................................. 7 04 / Topic Clusters Site Architecture ............................................................................ 15 05 / Analyse Results ....................................................................................................... 22 06 / Conclusion .............................................................................................................. 23 ON-PAGE SEO STRATEGY GUIDE 2 01 / Introduction The last few years have been especially exciting in the SEO industry with a series of algorithm updates and search engine optimisation developments escalating in increased pace. Keeping up with all of these changes can be difficult, but proving return on investment can be even harder. The world of SEO is changing. This ebook provides you with a brief history of the SEO landscape, introduces strategies for on- and off-page SEO, and shares reporting tactics that will allow you to track your efforts and identify their return. ON-PAGE SEO STRATEGY GUIDE 3 02 / History of SEO Search engines are constantly improving the search experience and therefore SEO is in a nonstop transformation. -
Brand Values and the Bottom Line 1 1
Brand Values and the Bottom Line 1 1. Why You Should Read This Guide 3 2. Common Obstacles to Avoid 4 3. Website Structure 7 4. Keyword Research 8 5. Meta Information 9 Contents 6. Body Content 11 7. Internal Site Linking 12 8. URL Equity 13 9. The Elements of URL Equity 14 10. Assessing URL Equity 15 11. The Consequences of Redesigning Without a URL Strategy 16 12. Migrating URL Equity 17 13. Summary 18 14. Appendix 1 19 15. Appendix 2 20 16. About Investis Digital 21 Brand Values and the Bottom Line 2 1. Why You Should Read This Guide Best Practices: SEO for Website Redesign & Migration outlines organic search optimization best practices for a website redesign, as well as factors to consider in order to maintain the URL equity during a domain or platform migration. This guide illustrates the common pitfalls that you can avoid in the redesign phase of a website, making it possible for a site to gain better visibility within search engines results. Additionally, Best Practices: SEO for Website Redesign & Migration explains the importance of setting up all aspects of a website, To do a deep dive including: directory structure, file names, page content and internal into SEO for website linking. Finally, we illustrate case study examples of successful site redesign and redesigns. migration, contact Reading this guide will set you up Investis Digital. for SEO success when you undergo a website redesign. The guide will We’re here to help. help you avoid costly errors and gain more traffic, leading to valuable conversions. -
Package 'Rahrefs'
Package ‘RAhrefs’ July 28, 2019 Type Package Title 'Ahrefs' API R Interface Version 0.1.4 Description Enables downloading detailed reports from <https://ahrefs.com> about backlinks from pointing to website, provides authentication with an API key as well as ordering, grouping and filtering functionalities. License MIT + file LICENCE URL https://ahrefs.com/ BugReports https://github.com/Leszek-Sieminski/RAhrefs/issues Depends R (>= 3.4.0) Imports assertthat, httr, jsonlite, testthat NeedsCompilation no Encoding UTF-8 LazyData true RoxygenNote 6.1.1 Author Leszek Sieminski´ [aut, cre], Performance Media Polska sp. z o.o. [cph, fnd] Maintainer Leszek Sieminski´ <[email protected]> Repository CRAN Date/Publication 2019-07-28 08:40:02 UTC R topics documented: ahrefs_metrics . 2 ahrefs_reports . 2 rah_ahrefs_rank . 3 rah_anchors . 5 rah_anchors_refdomains . 8 rah_auth . 11 rah_backlinks . 11 1 2 ahrefs_metrics rah_backlinks_new_lost . 14 rah_backlinks_new_lost_counters . 17 rah_backlinks_one_per_domain . 20 rah_broken_backlinks . 23 rah_broken_links . 26 rah_condition . 29 rah_condition_set . 31 rah_domain_rating . 32 rah_downloader . 34 rah_linked_anchors . 36 rah_linked_domains . 39 rah_linked_domains_by_type . 42 rah_metrics . 45 rah_metrics_extended . 47 rah_pages . 50 rah_pages_extended . 52 rah_pages_info . 55 rah_refdomains . 58 rah_refdomains_by_type . 61 rah_refdomains_new_lost . 64 rah_refdomains_new_lost_counters . 66 rah_refips . 68 rah_subscription_info . 71 ahrefs_metrics Ahrefs metrics Description Description of Ahrefs -
Seo On-Page Optimization
SEO ON-PAGE OPTIMIZATION Equipping Your Website to Become a Powerful Marketing Platform Copyright 2016 SEO GLOBAL MEDIA TABLE OF CONTENTS Introduction 01 Chapter I Codes, Tags, and Metadata 02 Chapter II Landing Pages and Buyer Psychology 06 Chapter III Conclusion 08 Copyright 2016 SEO GLOBAL MEDIA INTRODUCTION Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately , and rank it according to your desired keywords. On-page optimization plays a big role in ensuring your online marketing campaign's success. In this definitive guide, you will learn how to successfully optimize your website to ensure that your website is indexed and ranked on the SERPs. In addition you’ll learn how to make your web pages convert. Copyright 2016 SEO GLOBAL MEDIA SEO On-Page Optimization | 1 CODES, MARK-UPS, AND METADATA Let’s get technical Having clean codes, optimized HTML tags and metadata helps search engines crawl your site better and index and rank your pages according to the relevant search terms. Make sure to check the following: Source Codes Your source code is the backbone of your website. The crawlers finds everything it needs in order to index your website here. Make sure your source code is devoid of any problems by checking the following: INCORRECTLY IMPLEMENTED TAGS: Examples of these are re=canonical tags, authorship mark-up, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties. -
Anno Vii N. 23
ANNO VII N. 23 PERIODICO DELLA FAITA FEDERCAMPING IN TOSCANA L’OPEN AIR «È UNA GARANZIA PER I TERRITORI» STAGIONE 2013, TURISMO IN CALO MA L’OPEN AIR TIENE SIPAC, IL SALONE UFFICIALE DELLA FAITA AD ASSISI LA Poste Italiane SPA - Sped. Abb. Postale DL 353/2003 (conv. INL. 27/02/2004, nª 46) ART.1 comma 1 DCB ROMA • comma 1 DCB ROMA ART.1 Aprile - Giugno 2013 INL. 27/02/2004, nª 46) 353/2003 (conv. Abb. Postale DL - Sped. Poste Italiane SPA BORSA DEL TURISMO DEI SITI UNESCO CAMPING MANAGEMENT :EDITORIALE Maurizio Vianello ono in circolazione dallo scorso mese, numerose buono. Invece per le imprese e per gli operatori, per ANNO VII N. 23 indagini e studi di previsione sull’andamento del- gli addetti ed i dipendenti qualcosa di buono bisogne- Sla prossima stagione turistica. I dati, com’era pre- rà pure che lo si immagini, ed anche piuttosto in fret- vedibile ed ampiamente atteso, non sono confortanti. ta. Perchè il turismo è uno di quei settori dove le im- Quel che preoccupa maggiormente è la contrazione prenditorialità nascono e si formano lentamente, ci del mercato interno: gli italiani che andranno in va- vogliono una o due generazioni per fare la fortuna di canza saranno sempre meno ed i loro soggiorni saran- una località o di un comprensorio, ma muoiono in no più brevi. Non che si possa sperare di meglio nel fretta e agonizzando compromettono il futuro in ma- sesto anno della crisi economica, ma almeno si può niera più che proporzionale. guardare all’incoming con un briciolo di ottimismo, al- Non voglio apparire cinico ma un turn over rapido è meno per ora. -
Webpage Ranking Algorithms Second Exam Report
Webpage Ranking Algorithms Second Exam Report Grace Zhao Department of Computer Science Graduate Center, CUNY Exam Committee Professor Xiaowen Zhang, Mentor, College of Staten Island Professor Ted Brown, Queens College Professor Xiangdong Li, New York City College of Technology Initial version: March 8, 2015 Revision: May 1, 2015 1 Abstract The traditional link analysis algorithms exploit the context in- formation inherent in the hyperlink structure of the Web, with the premise being that a link from page A to page B denotes an endorse- ment of the quality of B. The exemplary PageRank algorithm weighs backlinks with a random surfer model; Kleinberg's HITS algorithm promotes the use of hubs and authorities over a base set; Lempel and Moran traverse this structure through their bipartite stochastic algo- rithm; Li examines the structure from head to tail, counting ballots over hypertext. Semantic Web and its inspired technologies bring new core factors into the ranking equation. While making continuous effort to improve the importance and relevancy of search results, Semantic ranking algorithms strive to improve the quality of search results: (1) The meaning of the search query; and (2) The relevancy of the result in relation to user's intention. The survey focuses on an overview of eight selected search ranking algorithms. 2 Contents 1 Introduction 4 2 Background 5 2.1 Core Concepts . 5 2.1.1 Search Engine . 5 2.1.2 Hyperlink Structure . 5 2.1.3 Search Query . 7 2.1.4 Web Graph . 7 2.1.5 Base Set of Webpages . 9 2.1.6 Semantic Web . -
100+ Free SEO Tools & Resources
100+ Free SEO Tools & Resources Keyword Tools ● Keywords Everywhere Great keyword tool Chrome and Firefox extension. (now paid) ● Answer The Public Aggregated view of the questions asked to Google & Bing. ● Keyword Keg Another free keyword tool, you can import lists and export 20 results. ● Wordtracker Scout Displays what articles are about on keyword cloud. ● LSI Graph Generate a list of semantically related keywords and best performing content. ● Google Trends Compare one keyword to another over time ● Keyword Finder Uses Google's autocomplete API to find many keywords. ● KeywordTool.io An alternative to Google keyword planner. ● Merge Words Takes words from 3 lists and merges them together into one. ● Cognitive SEO Keywords Analyze keywords and get suggestions. ● Seed Keywords Grow your own seo keywords from suggestions from your friends. ● Keyword Density Checker Remember to write for people, not SEO, don’t overoptimize. Keyword Rankings ● Small SEO Tools Rank Checker Check rankings of up to 10 keywords at a time. ● Hoth Rankings Tracker Check 10 keywords ranking daily. ● Can I Rank Explains the opportunities and benefits of ranking for certain keywords Backlink Tools ● Ahrefs Backlink Checker Free version of Ahrefs' backlink checker tool. ● Open Link Profiler Fast backlinks and a lot more info worth investigating. ● Check My Links Chrome plugin to check pages for broken links. ● Search Queries for backlink prospecting ● Guide to getting backlinks Lots of great ideas for obtaining a good link or two. ● Help A Reporter Be a reference for reporters looking for answers. Image Optimization ● GeoImgr Image geotagging, add GPS info to photos online. ● EXIF Editor A program for download that allows you to edit EXIF data of images. -
Programma Deepseo
60 ore di corso e più di 200 lezioni ad oggi Contributi di SEO Italiani e Internazionali CORSO SEO ONLINE Corso sempre aggiornato! UN PERCORSO Gruppo di SEO SEMPRE discussione privato + AGGIORNATO! Laboratorio SEO IL CORSO SEO ADATTO A TUTTI! Ho ideato questo percorso dopo anni di riflessione e con il contributo dei migliori SEO Italiani e Internazionali! Prova i migliori Tool SEO gratis! Ti spiegherò i metodi e le tecniche che utilizzo ogni giorno nei progetti SEO miei e dei miei clienti e il tutto sarà arricchito da casi studio, aggiornamenti e contributi inediti! Qui trovi il video in cui ti spiego il programma del corso DEEPSEO Ti aspetto all’interno di #DEEPSEO www.deepseo.it Marco Info: [email protected] Il corso SEO per imparare un metodo da applicare a qualsiasi progetto online! Utile sia per chi inizia da 0 e vuole gestire in autonomia i suoi IL PRIMO PERCORSO progetti sia per professionisti SEO con tante lezioni ONLINE avanzate! AGGIORNATO I CONTRIBUTI DEI MIGLIORI SEO SEO DA TUTTO IL MONDO HANNO CONTRIBUITO PER RENDERE IL CORSO UNICO E INIMITABILE! Ecco alcuni dei contributi SEO che potrai vedere – IN LINGUA ITALIANA! • Agrawal Harsh: Come ho creato un blog da un milione di dollari! • Kyle Roof: SEO: come scalare le SERP grazie a un test di laboratorio! • Marco Maltraversi: Da 0 a 38.000 visite al mese con un nuovo sito • Alessandro Notarbartolo: Tabbid: un mio sogno diventato realtà. • Daine Gareth : Come creare un business da 100K al mese con l’Affiliate Marketing • Craig Campbell: 10k al mese con SEO e affiliazioni: ecco come ho fatto step by step • Isan Hydi: Google news tutto quello che devi sapere • Daniele Solinas : Local SEO una guida passo a passo per scoprire questo mondo. -
Google's Major Algorithm Updates and How
GOOGLE’S MAJOR ALGORITHM UPDATES AND HOW THEY AFFECT WEBSITE'S SEARCH PRIORITY Posted on May 26, 2016 by Andrew Teh Category: Online Marketing Tags: google, google algorithm, google updates, search engine optimization As a company that revolutionizes internet search mechanism by introducing the most sophisticated way of searching with its PageRank system, Google regards its search engine as its most essential asset. Updates to its search result ranking algorithm are periodically introduced, implemented and revised to make sure that its search engine ranks websites fair and square. Most of these updates are minor, but there are some major updates that significantly change the search engine’s behavior. The first major update is called Panda, which Google first introduced in 2011. About a year later, Google introduced Penguin, which further enhanced the search engine’s ingenuity in rewarding quality websites and punishing spammy websites with manipulative link profiles. The next major updates that follows, including Hummingbird, Pigeon and RankBrain, make Google even more context-friendly and more capable to provide users with more relevant search results. Google also released a special update called Mobilegeddon, which allows its search engine to give priority to mobile-friendly websites when users use their mobile devices for searching. For website owners, knowing the features introduced by new updates and their impact to their websites is crucial. Here you will learn about what you need to know about each of those major updates so that you and your websites can get prepared to deal with them. Panda Introduced on: Feb 24, 2011. Revision: Monthly. Purpose: Lower the rank of websites with poor content quality. -
Backlink Building Guide Version 1.0 / December 2019
Backlink Building Guide Version 1.0 / December 2019 Backlink Building Guide Why Backlinks are important Backlinks (links) is and has historically been one of the most important signals for Google to determine if a website or a page content is of importance, valuable, credible, and useful. If Google deems a specific piece of content to have higher importance, be more valuable, more credible and more useful, it will rank higher in their Search Engine Result Page (SERP). One of the things Google uses to determine the positions in SERP is something called page rank, and it’s a direct correlation between the number of backlinks and page rank. Therefore, the more backlinks a website has, the higher the likelihood that the site will also rank higher on Google. • Backlinks are one of the most importance factors of ranking in SERP • Backlinks result in higher probability of ranking higher in SERP Backlink Building Guide Version 1.0 / December 2019 The different types of Backlinks Currently there are two different types of backlinks, follow (also called dofollow) and nofollow. A follow backlink means that Google's algorithms follow the links and the page rank on the receiving website increases. A nofollow backlink is still a link and users can still follow it from one page to another, but Google does not consider nofollow backlinks in its algorithms i.e. it does not produce any effect to rank higher in SERP. The owner of the website decides if it’s a “follow” or “no follow” backlink. Common nofollow backlinks are links that website owners have no control over and are produced by others, for example, comment on blogs, forum posts or sponsored content.