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A GLOBAL BRAND, A POLISH COMpaNY LPP Integrated Report for 2018 LPP IN 2018 JANUARY LPP retail space exceeded JULY Company founders transferred a million square meters. their stock to the Semper Simul and Sky foundations to maintain the company’s FEBRUARY Cropp online store launched Polish identity. in Russia. LPP announced its decision MARCH Reserved launched its to invest PLN 400 million global campaign featuring to build a distribution centre supermodel Cindy Crawford. in Brześć Kujawski, Poland. AUGUST LPP entered the Israeli market SEPTEMBER Reserved launches its global campaign ‘I Can Boogie’ featuring actress Joanna Kulig. APRIL LPP became a strategic partner of the Annual CSR Outlook 2018. MAY LPP presented its first integrated report containing an outlook of its CSR activity LPP entered Slovenia, its fifth Balkan market. OCTOBER LPP opens its first retail store in Kazakhstan, its 23rd market. NOVEMBER A line of Premium products 40% of which were made of eco materials introduced into the autumn-winter collection from Reserved. JUNE LPP held a press conference to discuss its investments in advanced technologies DECEMBER Monetary and in-kind along its supply chain. donations of the LPP Foundation exceeded PLN 1.5 million after the first year of operations. Launch of the New Year’s Eve collection from Reserved created together with stylists of the British Vogue. 1 Table of Contents TABLE OF CONTENTS 1. A GLOBAL BRAND, A POLISH COMpaNY 04 About the company 6 LPP business model 22 LPP’s approach to sustainable development 33 2. MADE TO MEASURE 40 Our brands 42 Always on the lookout 48 Open to customers 63 Fashion tech 67 In-store experience 70 E-stores 76 HUMAN RIGHTS AT LPP 80 3. PARTNERSHIP AT WORK 82 Our work style 84 Creative growth 96 Our Principles 111 ACTIONS THAT MINIMISE OUR ECOLOGICAL FOOTPRINT 118 4. SOCIALLY CONSCIOUS 120 Our responsibility 122 Growing together with our environment 128 #LPPsupports 134 5. FINANCIAL DISCLOSURES 140 6. BACKSTAGE: THIS IS HOW THIS REPORT WAS PREpaRED 150 About the report 152 GRI content index 154 Numeric data 158 Non-financial disclosures 161 List of tables and figures 162 External assurance 163 Let's keep in touch 166 2 3 LPP Integrated Report for 2018 Hello HELLO! [GRI 102-14] enthusiasm. For a few years now we have been to tell you about them. We would also like you to implementing new store concepts, remodelling know that we pursue these goals in a responsi- our stores and fitting them with technologies that ble manner. We constantly look for new solutions help create more beautiful and eco-friendly spaces and monitor risks in order to be the best clothing for our customers. Energy saving screens, lighting retailer in the world as well as to make the world that adapts to sunlight and the conditions inside a better place. the store and smart cooling systems that use less energy than traditional ones are just a few of the Each year we do our best to introduce more and solutions that we now have at our disposal thanks more customers to Polish creativity, creative to embracing advanced technologies. But our ef- concepts and business responsibility. Last year we forts do not stop there. We also invest in the virtual launched operations in Slovenia, Kazakhstan and spaces you enter when shopping online. Read on, Israel. And we are not slowing down. We have the and you will be let on an interesting secret regard- courage to aim higher. I can already assure you ing our Internet operations. that over the next few years our collections will hit stores in more and more far-away markets. After When we were setting up LPP years ago, we knew all, our intention is to be a global brand and a Pol- We have another year of intense, yet absolutely ble, we concluded that apart from implementing that it would never be about instant profits, but ish company. exciting work to turn other people’s dreams into eco-conscious practices we need to tackle the way something much more profound. We wanted to reality under our belt. The collections that hit our we influence our customers’ awareness. In other create a company that would survive decades, That is also how we have entitled this year’s report. stores every year are made for those who wish words, our job is not only to introduce eco-friendly generations even, and would be able to share its On behalf of myself and everyone here at LPP, to express their emotions and make their dreams products to our collections, but to reliably inform success with others. Im am very proud that last I hope you all enjoy it and that it provides you with come true with the way they look. It is them, our our customers about the options they have. That year we made a giant leap forward to achieve both plenty of inspiration. customers, who never stop inspiring us. It is for is why, in this year’s report we are presenting what of these goals. them that we exist and create. It is to them that we we do in this regard. And so, below you will find Marek Piechocki dedicate this annual report. a great deal of information on how we approach LPP has been supporting those in need almost President of the Management Board customer relations, respond to our customers’ from the very beginning, that is for over 20 years When we debuted our integrated report last year needs and expectations, and adapt our brands now. With time, however, we realised more should we wanted to tell the world about our company and collections to our customers’ desires while be done. That is why we decided to set up the LPP and the way we create our collections. We showed staying eco-conscious. Reading the report, you Foundation to help mainly those who faced social LPP from behind the scenes, the people who work will find out about the eco-friendly lines we have exclusion, especially children and youth, but not ex- with us and the values that we hold dear. It seems successfully introduced to our collections and how clusively. The report details the foundation’s goals we did a good job, as the report received a hon- we make our customers’ dream come true while and achievements in the first year of operations. ourable mention in the ‘Debut’ category in a CSR reminding them that we can all help protect our I believe it is the beginning of a great project that report competition organised by the Responsible environment. will produce concrete results if we work together. Business Forum, Warsaw and Deloitte. It is a great honour and a big challenge as we are determined We live in a rapidly changing world. The fashion In the middle of the year together with my partner to make this year’s report equally interesting and industry has opened up to advanced technolo- we also set up family foundations to make sure the inspiring, in particular for those who pay attention gies: smart labels, smart fitting rooms, progres- company is not sold even in the event that we both to social responsibility. sive lighting and state-of-the-art air-conditioning die. As a result, the company’s future is secure for systems. LPP has become fashion tech. The days of many years to come. It will also forever remain We tune in to the needs of the world around us regular products and a simple till are over. Today’s a Polish firm upholding the values we hold dear and the challenges we all face today. Human rights clothing stores are places where customers what today. and environment protection concern every single to find items that exactly meet their needs, or one of us. We cannot and are not indifferent. It is even exceed their expectations. Often customers I am sure that with this report we are again one our duty to limit the environmental impacts of our want the store to provide them with extra stimuli step closer to proving that a Polish family busi- operations to a minimum. One of the key factors that will make shopping a pleasant and relaxing ness can become a real inspiration for others and here is education. When we deliberated how to experience. We have not been indifferent to these make Poles proud. We have set ambitious goals for make our approach to fashion more sustaina- expectations. We have embraced fashion tech with ourselves. We would like to take this opportunity 4 5 LPP Integrated Report for 2018 A global brand, a Polish company Sustainable Development Goals NY ND, ND, pa A L BR A over POLISH COM PLN 8bn A GLOB A in net sales revenue in 2018 1 765 stores in 2018 In this chapter your will read about: » LPP’s philosophy of business. » Business model, strategy and future plans. » Creating customer value. » The Semper Simul Foundation and LPP as a family business. » LPP’s approach to sustainable development. 1 A GLOBAL BRAND, A POLISH COMPANY 6 7 LPP Integrated Report for 2018 A global brand, a Polish company While Poland remains the most important market refresh the design of our stores. Shopping is not for us, in line with our strategy we continue to de- only about finding the right outfit to wear; it is an ABOUT THE COMPANY velop our retail network abroad and increase our aesthetic experience that involves both the senses sales in foreign markets. At this point, our retail and the mind. NY ND, ND, pa space abroad constitutes more than a half of the With our customers’ needs and expectations in A group’s retail space in total.

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