JULY 25, 1953 Ruth Brown, one of Atlantic Record’s top selling stars, enthralls a jam packed Apollo Theatre in her recent stand at the Harlem spot. One of the most consistent hit makers in the rhythm and blues field, Ruth Brown held the number one spot on the “Hot” charts in the nation for months with her “Mama, He Treats Your Daughter Mean”. Her current two sided hit, “Wild, Wild Young Men” and “Mend Your Ways”, appears to be headed for top honors at this time. The Atlantic Record artist was just voted the “Most Programmed Female Vocalist” by the disk jockies of America. www.americanradiohistory.com phonograph eq -£9+44-+ ipearanc$4 1 [ I M I j every w nvestment, MODEL 1650 48-SELECTION -ALL-45 PLAY MODEL 1600 FOR 78 OR 45 RPM PLAY Ideal for the location whose requirements are adequately met by a compact, 48-selection phonograph. Also available as Model 1600, playing k 45 or 78 RPM records. The Rudolph Wurlitzer Company • North Tonawanda, N. Y, www.americanradiohistory.com ” ” — — The CoshBox July 25, 1953 (Music Editorial) Vol. XIV Number 44 PUBLISHED EVERY WEEK BY The Cash Box Publishing Co., Inc. 26 West 47th Street, New York 36, N. Y. (All Phones: JUdson 6-2640) JOE ORLECK • CHICAGO OFFICE 32 West Randolph St., Chicago 1, 111. (All Phones: DEarborn 2-0045) BILL GERSH • LOS ANGELES OFFICE 6363 Wilshire Blvd., Los Angeles, Cal. (Phone: WEbster 1-1121) JOEL FRIEDMAN • EXECUTIVE STAFF BILL GERSH, Publisher JOE ORLECK, Editor and Advertising Director BOB AUSTIN, General Mgr., Music Dept. SID PARNES, Associate Editor and Music Editor NORMAN ORLECK, Associate Music Editor MARTY OSTROW, Research A. ARTESE, Office Manager POPSIE, Staff Photographer BRUNO DUTKOWSKY, Art Director • ADVERTISING RATES on request. All advertising closes Friday at 12 Noon preceding week of issue. Advertisements subject to approval of publishers. • SUBSCRIPTION RATES $15 per year anywhere in the U.S.A. Special listing for jobbers and distributors at $48 per year includes 40 word classified advertisement each week for an entire year (52 weeks) plus the full year’s subscription free of charge. Airmail, First Class, as well as Special Delivery subscription rates on re- quest, Subscription rates for all foreign countries on request. Three weeks advance notice required for change of address. • THE CASH BOX covers the coin operated machines industry, and all allied to this industry throughout the United States and all over the world. The Cash If ever there was a time to plan a separate But the Record Industry Association of Box is on hand at various American consular offices includes throughout the world. This coverage includes operators, record show, this is it. America, which now a good pro- jobbers, distributors and manufacturers and all allied Year after year, record firm officials com- portion of record manufacturers, is in a to:—automatic coin operated music equipment; auto- correlate all matic coin operated vending and service machines; plain about the treatment they receive at position to thoughts on the as well as coin operated amusement equipment; in all the NAMM show—and this year it was no matter and come up with some specific plans. divisions. The music and record fields, recording convention should held artists, publishers of music, disc jockeys, radio sta- different. Record exhibits are relegated to Just how the be tions, and all others identified with, or allied to, the a tiny area, lost among pianos, high fidelity and where and when are all matters which music machines industry are completely covered. Manu- to out. the is facturers and distributors of various merchandise, parts, sets and other large instruments. The rec- have be worked And RIAA supplies, components and all materials used in the vend- ord industry plays the most minor part in the agency through which to work them out. ing, music and amusement fields are covered by The it is necessary Cash Box. Banks, finance firms, loan organizations and the whole show. But for the present to de- financial institutions, expressly other interested in the The timing of the convention is allso cide in principle upon a separate record financing of coin operated machines of all types, are covered. wrong for the record manufacturer. The show. • It’s time to stop being part of a show “THE CONFIDENTIAL PRICE LISTS” middle of the summer just isn’t the time whose main interests are in other directions. “The Confidential Price Lists are the one and only when he has his largest offering available. officially recognized price quotation guide of all new It’s time to stop being part of a show which and used machines in the United States. "The Con- And furthermore, since the show has to be is held each year at a time which doesn’t fidential Price Lists are an exclusive, copyrighted held ii^ a centralized city, it is usually un- feature of The Cash Box. “The Confidential Price take into consideration the needs of the Lists’’ report each week’s low and high prices for all bearably hot at that time. record industry. new and used coin operated machines, regardless of age, listing all market changes, and continually add- The situation has become so bad, that this In short, it’s time to have a show of our ing on all the new equipment as this equipment is announced to the industry. “The Confidential Price year fewer disk firms than ever had any own. Lists” are recognized by many cities and states through- exhibit at all. And some majors didn’t This is out the country as the “official price book of the a matter in which the RIAA can coin operated machines industry.” They are an in- even bother to attend the convention. and should—demonstrate the leadership for tegral part of The Cash Box and appear in each week’s issue. “The Confidential Price Lists” are offi- Obviously, a trade show at which most which it was organized. If the RIAA will cially used in the settlement of estates, for buying, sell- ing and trading of all coin operated equipment, and are firms don’t show does not represent the canvass its membership, it will find that al- also officially recognized for taxation purposes. “The record business. most every single company has a Confidential Price Lists” are used by finance firms, major factors, loan companies, bankers, and other financial It seems to us that the record business is complaint against the NAMM set up and institutions to guide them in making loans to members of the coin operated machines industry. The" have been now large enough to have its own show would prefer to have a show of its own. legally recognized in courts throughout the United States and Canada. “The Confidential Price Lists” have been an exclusive record show. It should not Before the record industry makes any acclaimed by the coin operated machines industry. En- be an appendage to a convention that is further commitments to at tire business transactions and legal cases are based appear future upon the quotations appearing in “The Confidential basically devoted to other interests. NAMM conventions, the possibilities of an Price Lists.” • It’s true that until recently the industry independent record show should be fully CORRESPONDENTS IN LEADING CITIES THROUGHOUT THE UNITED STATES really had no way to organize a show of its examined. • own because there was no central agency Then perhaps in the entire record ENTIRE CONTENTS COPYRIGHTED 1953 by The 1954, Cash Box Publishing Co., Inc. No reproduction in part through which to sift all the information business may hold the first convention of or whole allowed without written permission from the publishers. and planning that would have to go into it. its own. www.americanradiohistory.com — ! — The Cash Box , Music Page 4 July 25, 1953 NAME THE BLUE CANARY! And Win An RCA Victor Air Conditioner THE CASH BOH Coin-Ops and Disc Jockeys RCA Victor Dealers and Sales Personnel RCA Victor Distributor Salesmen Get Into RCA Victor's "Name the Blue Canary" Contest And Win One of These BIG PRIZES JUKE BOX TUNES TSe Top Ten Tunes Netting 1. Two RCA Victor Room Air Conditioners Heoviett Ploy In The Notion's Juke lo*e», Compiled From Reports Sub- 2. Three "Victrola" 3-speed Attachments mitted Weekly To Tho Cosh Bom ly Leading Music Operotort 3. Four Personal Clock Radios Throughout The Country. 4. Four Super Personal Radios Here's All You Have To Do: A CODE ALAl —AladdinI tlrl' PE— Peacock SIT—Sittin' In AP Apollo CO Columbia ES Essex London PR— Prestige SP—Specialty Listen to DINAH SHORE'S new recording of "Blue Canary." Suggest a name for the songbird — — — LO— AT—Atlantic CR—Coral FE — Federal MA—Mars RA—Rainbow SW—Swingtime —then mail it with your name, address, radio call letters or business affiliation to BR—Brunswick CY—Crystalette 4 Star— Four Star MD—Mood RH — Recorded InTE—Tempo BU — Bullet DA— Dane IM — Imperial ME—Mercury Hollywood Tl —Tico RE Regent TN Tennessee Bernie Miller CA—Capitol DE — Decca IN— Intrc MG—MGM — — CD—Cadence DO— Dot JU —Jubilee MO—Modern SA—Savov UN—United Victor RCA CH —Chess DY— Derbv Kl — King OR—Oriole SE—Seger VI—RCA Victor 630 Fifth Avenue, New York 20, N. Y. Pos. Last Week I'M WALKING BEHIND YOU EDDIE FISHER CA-2450 (F-2450)—Frank Sinatra ME-70128 145-701 28) —Vic Damone O CR-60985 (9-60985)— Dorothy Squires VI-20-5293 (47-5293)— Eddie Fisher o DE-28692 (9-28692)— Donald O'Connor WEEK OF JULY 25th SONG FROM MOULIN ROUGE POPULAR O.