3.1 Politeness
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MASTERARBEIT Titel der Masterarbeit “#GrammarNazi: The Interplay of Politeness and Language Ideologies in Internet Forums” Verfasserin Sophia Bayer, BA BA MA angestrebter akademischer Grad Master of Arts (MA) Wien, 2014 Studienkennzahl lt. Studienblatt: A 066 812 Studienrichtung lt. Studienblatt: English Language and Linguistics Betreuerin: Dr. Małgorzata Fabiszak, PhD Acknowledgements I would like to express my gratitude to all those who have supported and in- spired me throughout my studies, as well as those whose criticism has ad- vanced my learning process. Special thanks go to Prof. Dr. Małgorzata Fa- biszak, the supervisor of this thesis, for her helpful advice and her many en- couraging words during the last few months. Furthermore, I would like to thank the English and American Studies Library and especially Mag. Karin Lach for her unhesitant assistance. Many thanks also go to all the selfless Grammar Nazis proofreading this thesis – it is to your credit that I dodged some epic language fails! Most of all, I want to thank my mother and father who are truly the kindest, most loving and supportive parents anyone could wish for. I cannot begin to express how grateful I am for their unfaltering support and encouragement. Moreover, I also dedicate this thesis to my little, genius brother of whom I expect great things. Finally, I want to thank my phenomenal partner who has assisted me the most during the writing process. He bravely endured countless hours of linguistic- themed monologues and angsty anticipation. Thank you for bearing with me! Many thanks to all of you - This thesis could not have been written if I had not received all of your kindness, support and encouragement! Hinweis Diese Masterthesis hat nachgewiesen, dass die betreffende Kandidatin befähigt ist, wissenschaftliche Themen selbstständig sowie inhaltlich und methodisch vertretbar zu bearbeiten. Da die Korrekturen der Beurteilenden nicht eingetra- gen sind und das Gutachten nicht beiliegt, ist daher nicht erkenntlich, mit welcher Note diese Arbeit abgeschlossen wurde. Das Spektrum reicht von sehr gut bis genügend. Es wird gebeten, diesen Hinweis bei der Lektüre zu beachten. Note This thesis has proven that the candidate is qualified to work on scientific topics independently and that the contents, as well as the methods used were ethical. Since the supervising professor’s corrections and comments are not publicly available, it is not detectable which grade this thesis received. The range spans from very good to sufficient. It is thus advisable to pay close attention during the reading process. Table of Contents 1 Introduction ................................................................................................. 1 1.1 Structural outline ............................................................................................. 1 1.2 Context .............................................................................................................. 2 1.3 Aims and motivation ........................................................................................ 7 1.4 Methods and scope ......................................................................................... 8 1.5 Material ........................................................................................................... 10 1.6 Data sources .................................................................................................. 13 1.6.1 AnandTech ................................................................................................ 13 1.6.2 Reddit ........................................................................................................ 13 1.6.3 Something Awful ........................................................................................ 14 1.6.4 YouTube .................................................................................................... 15 2 Theoretical background: concepts, models, theories ........................... 16 2.1 Politeness ....................................................................................................... 16 2.1.1 Face ........................................................................................................... 18 2.1.2 Positive and negative politeness ............................................................... 20 2.1.3 Maxims ...................................................................................................... 21 2.1.4 Impoliteness ............................................................................................... 26 2.2 Language ideology ........................................................................................ 30 3 Empirical project ....................................................................................... 38 3.1 Politeness ....................................................................................................... 45 3.1.1 Face, politeness strategies and FTAs ....................................................... 45 3.1.2 Non-observance of maxims ....................................................................... 50 3.1.3 Impoliteness ............................................................................................... 56 3.1.4 Summary ................................................................................................... 62 3.2 Language ideologies ..................................................................................... 64 3.2.1 Linguistic ideology and Grammar Nazis .................................................... 67 3.2.2 Political ideology and Grammar Nazis ....................................................... 71 3.2.3 Summary ................................................................................................... 75 4 Conclusion ................................................................................................. 77 8 Bibliography .............................................................................................. 80 5 Index ........................................................................................................... 89 6 English Abstract ........................................................................................ 91 7 German Abstract ....................................................................................... 92 8 Curriculum Vitae ........................................................................................ 93 1 INTRODUCTION 1.1 Structural outline Presenting the theoretical background and empirical findings in an ordered manner is one of the main tasks of a thesis. In order to help the reader navigate the present work, I will briefly present the structure and general topics found in the next few chapters. The thesis commences with a contextualizing comment about the role of the In- ternet in our society, the impact the Internet has on language in general and how ideology plays a role in online language interactions. This section is fol- lowed by brief subchapters on the aims, motivations, methods and scope of the present thesis. The last two parts of the introduction present the material for the empirical section and give some additional information on the four forums used for data collection. In chapter two, the theoretical concepts, models and theories used for the em- pirical study will be introduced. The first subchapter elaborates on politeness theory and concepts such as face, politeness maxims and their non- observances, as well as impoliteness. The second subchapter discusses the role of ideology in connection with language and provides links between political ideologies and language ideologies. The third part of this thesis is devoted to the analysis of the data corpus. In agreement with the structure of the literature review of this paper, the first sec- tion will discuss findings connected to politeness features such as face, positive and negative politeness, Face Threatening Acts (FTAs), non-observances and impoliteness. The second chapter is subdivided into a section on attitudes to- wards Grammar Nazis and a segment on political/historical/social ideologies in the comments. Each chapter in the empirical part is followed by a short sum- mary comprised of the main findings of each subchapter. Finally, the conclusion enumerates the limitations, as well as implications of the present study and provides an outlook for further research. 1 1.2 Context The Internet is one of the most remarkable things human beings have ever made. In terms of its impact on society, it ranks with print, the rail- ways, the telegraph, the automobile, electric power and television (Naughton 1999: 21). From its development in the 1960s to its ongoing vast expansion nowadays, the World Wide Web has revolutionized communication unlike any other medium to date. Its greatest strength is its escalating interconnectivity, speeding up infor- mation exchanges and thus making it the largest corpus of data in the world – an infrastructure of unheard-of dimensions (Crystal 2011: 10). Today, people do not only access the web through home computers, but also through devices such as cell phones, gaming consoles and tablets. This means that the number of people who now have access to the Internet has increased from 360 million by the year 2000 to an estimated 2.8 billion1 in 2013, with the large majority of users living in Asia (Internet World Stats 2014: no page num- bers2). Given these numbers, it becomes clear that the Internet functions largely through intercommunication, meaning