How to Make It Your Company's Competitive Edge?
Ecosystems, business models and servitisation JARI RAAPPANA HOW TO MAKE IT YOUR COMPANY’S COMPETITIVE EDGE? Ikano Bank was established in 1988 by Ingvar Kamprad, the founder of IKEA. Ikano Bank currently has operations in Austria, Demark, Finland, Germany, Norway, Poland, Sweden and UK. For consumers the offering includes a range of financial services and banking products such as loans, savings and credit cards. For businesses the offering includes a range of financial services for their customers, including loans, store cards and loyalty solutions. The strength of Ikano bank comes from working together to create long-term solutions based on fair terms that bring value to its customers and partners alike. 178 Ikano Bank IT is being shaped by shifting market conditions, new regulations, and changes in con- sumer demands and behaviours. For the past decade, fintech companies—technol- ogy firms that focus on financial products and services—have moved quickly, forcing the more traditional banks to rethink their core business models and embrace digital innovations. While the more traditional banking industry will undoubtedly remain as its customer base is solid, change is imminent, affecting banks like Ikano Bank well into the future. Instead of working as a separate business support function, Ikano Bank IT have had to reimagine how their IT operations deliver a more distinctive Mikael Nurmi, customer experience by mastering the use of state CTO, Ikano Bank of the art technologies in order to build competi- tive edge for the bank. The change journey for IT started in summer 2016 “The first step is to build more value and with a newly developed sourcing strategy imple- provide compelling customer experiences mentation, with targets on acquiring the best fit for at a lower cost.
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