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Nike's Pricing and Marketing Strategies for Penetrating The
Master Degree programme in Innovation and Marketing Final Thesis Nike’s pricing and marketing strategies for penetrating the running sector Supervisor Ch. Prof. Ellero Andrea Assistant supervisor Ch. Prof. Camatti Nicola Graduand Sonia Vianello Matriculation NumBer 840208 Academic Year 2017 / 2018 SUMMARY CHAPTER 1: THE NIKE BRAND & THE RUNNING SECTOR ................................................................ 6 1.1 Story of the brand..................................................................................................................... 6 1.1.1 Foundation and development ................................................................................................................... 6 1.1.2 Endorsers and Sponsorships ...................................................................................................................... 7 1.1.3 Sectors in which Nike currently operates .................................................................................................. 8 1.2 The running market ........................................................................................................................... 9 1.3 Competitors .................................................................................................................................... 12 1.4. Strategic and marketing practices in the market ............................................................................ 21 1.5 Nike’s strengths & weaknesses ...................................................................................................... -
Adidas Unveils Ultra Boost
THE NEWSMAGAZINE FOR RUNNING SPECIALTY RETAILERS • RUNNINGINSIGHT.COM • FEBRUARY 2, 2015 • VOL.7, NO.2 RETAIL adidas WEBSITE TIPS Unveils GAZELLE’S 4TH Ultra STORE Boost OR SHOW REPORT INSIDE: SPOTLIGHT ON SOCKS balega.com bodyglide.com hokaoneone.com pro-tecathletics.com nathansports.com sofsole.com ASI: 30121 • PPAI: 304796 • SAGE: 67729 we are 888 464 3824 | www.A4.com Creating the Right Website Bush says running stores can control their brand messaging and touch customers beyond their in-store visits with advice on training, inspirational stories and local running Getting information. it right: “Your website is the best Flatirons Running place to host items of value focuses on and remains the go-to place for keeping many consumers, both new and its site lively and old, to discover information frequently about you,” Bush says. updating Though most running content. retailers recognize the value of a robust website, store websites continue to fall short in simple ways, says Bush, who audited the digital presence of the nation’s top 50 running stores while pursuing his masters degree in New Media at DePaul By Daniel P. Smith Americans own University in 2010. an average of four “Though 2010 is forever ater this year, ago in the digital world, many Mistakes Austin, TX-based digital devices and of the same issues are still Rogue Running a running store popping up today,” Bush says. L plans to launch a website must look “There are holes, yes, but also redesigned website, its second easy solutions.” such digital overhaul in two good on each one. -
Annual Review of Football Finance 2018 Sports Business Group June 2018 a Annual Review of Football Finance 2017 | Section Title Goes Here
Roar power Annual Review of Football Finance 2018 Sports Business Group June 2018 A Annual Review of Football Finance 2017 | Section title goes here The financial results for the 2016/17 season may well be viewed in the future as the defining moment in the delivery of sustained profitability by football clubs competing in the Premier League. B Annual Review of Football Finance 2018 | Contents Contents Foreword 02 Edited by Dan Jones Delivering results worldwide 04 Sub-editors The leading team in the business of sport 06 Timothy Bridge, Matthew Green Europe’s premier leagues 08 Authors Michael Barnard, Matt Dwyer, Jake Wilson Deloitte Football Intelligence Tool 14 and Christopher Winn Premier League clubs 16 Sports Business Group Telephone: +44 (0)161 455 8787 Under my umbrella 22 PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK E-mail: [email protected] Finding the leading edge 23 www.deloitte.co.uk/sportsbusinessgroup Football League clubs 24 June 2018 Player transfers 28 Fields of dreams 29 Stadia 30 Please visit our website at Moore’s Law 32 www.deloitte.co.uk/arff to download a copy of the full report and to purchase the Databook. Our 32 page Databook includes over 8,000 data items on the various topics covered in this report, prepared on the basis of our specialist and long-established methodologies. It is available to purchase for £1,000 from www.deloitte.co.uk/arff 01 Annual Review of Football Finance 2018 | Foreword Roar power Welcome to the Annual Review of Football Finance 2018, the Top level football and the live, unscripted drama league clubs entering insolvency proceedings publication that remains the most comprehensive analysis of it delivers, remains the premium content that for over five years and our consistent reporting broadcasters wish to acquire and amid changing of improved financial stability and profitability the financial trends in, and prospects for, the football industry. -
Richard's 21St Century Bicycl E 'The Best Guide to Bikes and Cycling Ever Book Published' Bike Events
Richard's 21st Century Bicycl e 'The best guide to bikes and cycling ever Book published' Bike Events RICHARD BALLANTINE This book is dedicated to Samuel Joseph Melville, hero. First published 1975 by Pan Books This revised and updated edition first published 2000 by Pan Books an imprint of Macmillan Publishers Ltd 25 Eccleston Place, London SW1W 9NF Basingstoke and Oxford Associated companies throughout the world www.macmillan.com ISBN 0 330 37717 5 Copyright © Richard Ballantine 1975, 1989, 2000 The right of Richard Ballantine to be identified as the author of this work has been asserted by him in accordance with the Copyright, Designs and Patents Act 1988. • All rights reserved. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording or otherwise) without the prior written permission of the publisher. Any person who does any unauthorized act in relation to this publication may be liable to criminal prosecution and civil claims for damages. 1 3 5 7 9 8 6 4 2 A CIP catalogue record for this book is available from the British Library. • Printed and bound in Great Britain by The Bath Press Ltd, Bath This book is sold subject to the condition that it shall nor, by way of trade or otherwise, be lent, re-sold, hired out, or otherwise circulated without the publisher's prior consent in any form of binding or cover other than that in which it is published and without a similar condition including this condition being imposed on the subsequent purchaser. -
Annual Report & Accounts 2019
ANNUAL REPORT & ACCOUNTS 2019 SPORTS DIRECT INTERNATIONAL PLC AT A GLANCE Founded as a single store in 1982, Sports Direct International plc (Sports Direct, the Group, the Business or the Company) is today the UK’s largest sporting goods retailer by revenue. The Group operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias in over 20 countries. We have approx. 29,400 staff across six business segments: UK Sports Retail, Premium Lifestyle, House of Fraser Retail, European Sports Retail, Rest of World Retail and Wholesale & Licensing. Our business strategy is to invest in our people, our business, and our key third party brand partners, in order to elevate our retail proposition across all our channels to attain new levels of excellence. The Group aspires to be an international leader in sports, lifestyle, and luxury apparel retail, by offering our customers a dynamic range of iconic brands. We value our people, our customers, our shareholders and our third-party brand partners - and we strive to adopt good practices in all our corporate dealings. We are committed to treating all people with dignity and respect. We endeavour to offer customers an innovative and unrivalled retail experience. We aim to deliver shareholder value over the medium to long-term, whilst adopting accounting principles that are conservative, consistent and simple. MISSION STATEMENT ‘TO BECOME EUROPE’S LEADING ELEVATED SPORTING GOODS RETAILER.’ CONTENTS 1 HIGHLIGHTS AND OVERVIEW 002 2 STRATEGIC REPORT Chair’s Statement ��������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������������� -
Análise De Medidas De Profundidade, Dureza, Comprimento E Largura De Tênis Masculinos Para a Prática De Corrida De Rua
OmniPax Editora Rev Bras Terap e Saúde, 10(2):15-25, 2020 Análise de Medidas de Profundidade, Dureza, Comprimento e Largura de Tênis Masculinos para a Prática de Corrida de Rua Analysis of Depth, Hardness, Length and Width Measurements of Men’s Running Shoes for Street Running Franciele Aparecida Novak a∗, Patrícia de Freitas Patroni a;b Eduardo Del Bosco Brunetti Cunha a , José Lourenço Kutzke a a Centro Universitário UNIFACEAR Resumo: Contextualização: A prática de corrida de rua vem se popularizando nos últimos anos devido baixo custo e benefícios para a saúde. Paralelo a isso, as lesões aumentam de forma proporcional em virtude da sobrecarga de treinamento, anatomia do praticante e fatores biomecânicos relacionados ao esporte, bem como o calçado utilizado. Objetivo: Tendo em vista que no Brasil não há uma padronização de medidas para tênis com mesma numeração, o presente estudo tem como objetivo apresentar as variâncias observadas através dos dispositivos: paquímetro digital, durômetro e Brannock, de 83 modelos de tênis masculinos destinados à prática de corrida de rua. Métodos: A análise se deu através das medidas de profundidade do tendão de Aquiles, maleolar medial e lateral, dureza, largura do cabedal anterior e comprimento das palmilhas. Os modelos selecionados apresentavam valores entre R$ 100,00 e R$ 954,00 (salário mínimo do ano de 2018), numeração 41 e foram disponibilizados pelas lojas de produtos esportivos localizadas na cidade de Curitiba/PR. Resultados: Com base nos dados obtidos, a maioria das marcas selecionadas apresentaram medidas e valores comerciais discrepantes, embora as mesmas tenham demonstrado ao menos um modelo destaque nos quesitos avaliados. -
Computational Estimation of Football Player Wages
International Journal of Computer Science in Sport Volume 1 6, Issue 1, 2017 Journal homepage: http://iacss.org/index.php?id=30 DOI: 10.1515/ijcss-2017-0002 Computational Estimation of Football Player Wages Yaldo, L., Shamir, L. Lawrence Technological University Abstract The wage of a football player is a function of numerous aspects such as the player’s skills, performance in the previous seasons, age, trajectory of improvement, personality, and more. Based on these aspects, salaries of football players are determined through negotiation between the team management and the agents. In this study we propose an objective quantitative method to determine football players’ wages based on their skills. The method is based on the application of pattern recognition algorithms to performance (e.g., scoring), behavior (e.g., aggression), and abilities (e.g., acceleration) data of football players. Experimental results using data from 6,082 players show that the Pearson correlation between the predicted and actual salary of the players is ∼0.77 (p < .001). The proposed method can be used as an assistive technology when negotiating players salaries, as well as for performing quantitative analysis of links between the salary and the performance of football players. The method is based on the performance and skills of the players, but does not take into account aspects that are not related directly to the game such as the popularity of the player among fans, predicted merchandise sales, etc, which are also factors of high impact on the salary, especially in the case of the team lead players and superstars. Analysis of player salaries in eight European football leagues show that the skills that mostly affect the salary are largely consistent across leagues, but some differences exist. -
May 20, 2019 the Honorable Donald J. Trump President of the United
May 20, 2019 The Honorable Donald J. Trump President of the United States The White House Washington, DC 20500 Dear Mr. President: As leading American footwear companies, brands and retailers, with hundreds of thousands of employees across the U.S., we write to ask that you immediately remove footwear from the most recent Section 301 list published by the United States Trade Representative on May 13, 2019. The proposed additional tariff of 25 percent on footwear would be catastrophic for our consumers, our companies, and the American economy as a whole. There should be no misunderstanding that U.S. consumers pay for tariffs on products that are imported. As an industry that faces a $3 billion duty bill every year, we can assure you that any increase in the cost of importing shoes has a direct impact on the American footwear consumer. It is an unavoidable fact that as prices go up at the border due to transportation costs, labor rate increases, or additional duties, the consumer pays more for the product. This significant tax increase, in the form of tariffs, would impact every type of shoe and every single segment of our society. In fact, our industry’s trade association, the Footwear Distributors & Retailers of America (FDRA), ran the numbers and the results are staggering. FDRA estimates your proposed actions will add $7 billion in additional costs for our customers, every single year. This dramatic increase would be on top of the billions Americans already pay as a result of the current tariff burden on footwear imports that was started in 1930. -
Category C Licensees April 2020
Category C Licensees April 2020 Category C licensees affiliate with the FLA because of their collegiate supply chains. Category C companies have total annual revenue between $2.5 million and $50 million, or revenue in excess of $50 million and do not otherwise qualify to be a Category B licensee. Program requirements for licensee categories are here. Email [email protected] with questions. 13 Rattles, Inc. Apex Advertising, Inc 14 West APISOURCE, INC. 5-Star Apparel, LLC Arborwear LLC Abante Marketing Arizona Manufacturing & Embroidery Inc Accent Purchasing Solutions Artisans, Inc ACCO Brands ASHLEY LIGHTING Ad Resources, Inc. Athlete Performance Solutions Ad-Venture Promotions Atlantic Sportswear Inc Adcentives West, Inc Atlantis Sportswear, Inc. Adcolor Inc Augusta Sportswear Group (Holloway Sportswear Inc.) Adcraft USA B-Unlimited ADPRO Sports, LLC Baden Sports, Inc Advanced Graphic Products Badger Sportswear Advantus, Corp Bag Designs Inc Adventure Furniture, Inc. dba Fan Creations Bankers Advertising Company AES Optics Bared Footwear Affiliate Merchandise Group LLC Barefoot Campus Outfitter AG PrintPromo Solutions BarkBox AG Triada Baron Championship Rings Ahead, LLC Bass-Mollett Inc. Air Waves LLC BC Graphics dba Blank Canvas Ajj Enterprises Bee Holding, Inc. ALEX AND ANI, LLC Beehive Specialty Alexander MAD BEER NUTS Inc. Alfie Logo Gear Bensussen Deutsch and Associates All Colors, LLC Big Game Sports, Inc. Allegra Print & Imaging of Arkansas, Inc. Bimm Ridder Sportswear Alliance Graphics Blakeway Worldwide Panoramas, Inc. Allure Pet Products, LLC BLENKO GLASS CO., INC. Altrua Global Solutions, Inc. Blue Ridge Graphics Amerasport, Inc. Boathouse Row Sports Americana Art Enterprises LLC Boelter Brands, LLC AMINCO INTERNATIONAL (USA) INC Booginhead LLC Ampro Booker Promotions, Inc. -
Scaricabili Gratuitamente Al Seguente Link: L’Atleta Vibram Javier Dominguez Speedo.Com/Uk/En/Speedo-Fit-1Kwet.Html Vince Il Tor Des Géants
ANNO 6 - NUMERO 9 - 2017 MAGAZINE Editore Sport Press S.r.l. - Corso della Resistenza, 23 - 20821 Meda (MB) Tel. +39 02.87245180 - Fax 02.87245182 - e-mail: [email protected] - Direttore responsabile: Angelo Frigerio - Periodico mensile - Registrazione al Trib. di Milano n. 38 del 20 gennaio 2012 - Poste 38 del 20 gennaio 2012 - Poste di Milano n. Trib. mensile - Registrazione al - Periodico Angelo Frigerio [email protected] - Direttore responsabile: 02.87245182 - e-mail: +39 02.87245180 - Fax Tel. 23 - 20821 Meda (MB) - Corso della Resistenza, Editore Sport Press S.r.l. inviare all’ufficio postale di Roserio per la restituzione al mittente che si impegna a pagare Ingraph la relativa - Seregno (MB) In caso di mancato tariffa. recapito, 1 Comma LO/MI - Stampa: Art. in Legge 46/2004 353/2003 - conv. Italiane SpA Spedizione in abbonamento postale - D.L. ANNO 6 - NUMERO 9 - 2017 ANNIVERSARI 25 EDITORIA 14 34 Buff: 25 anni di multifunzionalità A New York con Diadora. Parla Gelindo Bordin MARKETING 26 Il variopinto QUEST’ANNO RICORRE L’ANNIVERSARIO mondo del running La nuova campagna DELLO SCALDACOLLO TUBOLARE ADV di M.I.T.I. PIÙ FAMOSO AL MONDO a fumetti BRAND PROFILE 24 RETAIL 16 brooks levitate Oxyburn, tecnologia Record Store sostenibile si veste di Mizuno DEL MESE SCARPA ALLE PAGINE CENTRALI FOCUS PRODOTTO 19 REPORTAGE UTMB 30-3126 PARTNERSHIP I 15 JABRA I La maratona ELITE SPORT di Roma sbarca in Cina DATI & STATISTICHE I IL FOOTWEAR SORPASSA ASICS I GEL-FUJIRADO Emozioni Ultra L’APPAREL E VINCE (NEL 2016) 12-13 22 SOTTO LA LENTE 36 CHARITY I DESERT4KIDS 28 EVENTI I IL LANCIO DELLE BROOKS GLYCERIN 15 32 GARE I SCOTT ENDURO RUN 35 Reebok TOUR I URBAN RUNNING E STREET ART CON STANCE 37 Floatride Run THULE I URBAN GLIDE CRO TRAIL TRA ITALIA E FRANCIA 38 [email protected] / www.runningmag.it RUNNING MAGAZINE EDITORIALE • DI BENEDETTO SIRONI n. -
Next-Generation Running Shoe Adapts with Tpes
Case Study GLS Thermoplastic Elastomers Next-Generation Running Shoe Adapts With TPEs Collaboration between a design-driven OEM and PolyOne produces a breakthrough running shoe that adjusts its cushioning to the runner and the run. Situation A keen observer will readily spot Brooks performance footwear at the front of the pack in most running events, from amateur to professional. High-profile runners such as Olympic athlete Brian Sell wear Brooks shoes exclusively. One of the reasons Brooks garners loyalty from its fans is the company’s devotion to creating innovative gear that keeps its customers running longer, farther, faster and injury-free. With that aim in mind, Brooks began a project to develop a truly adaptable cushioning system for its 2010 line of footwear. The design team wanted to create a technology for running shoes that would better respond to individual runners and their weights, gaits, running surfaces, pressures and speeds with varying levels of cushioning to improve comfort. At the same time, this system would also feature an energy return midsole that adds spring to the runner’s step. While other OEMs in the industry had developed electro-mechanical systems to adapt cushioning stiffness, many runners reported the shoes felt clunky and were not entirely effective. Brooks wanted to design a better way. Reaction times had to be fast, because runner foot strikes clock in at 40-50 milliseconds from heel to toe. They wanted a molecular solution, one that came from the midsole material and would meet these stringent performance requirements. The PolyOne Difference Using a materials-based approach, the design team selected thermoplastic elastomers (TPEs) because they offered excellent energy absorption and energy return properties. -
LEGENDARY PERFORMANCE 2020 SELECT SPORT AMERICA CONTENTS Soccer Balls Pro Series-Pro Level
LEGENDARY PERFORMANCE 2020 SELECT SPORT AMERICA CONTENTS Soccer Balls Pro Series-Pro Level .....................................14 Club Series / High Performance ....................18 Club Series / Super Quality ...........................20 Club Series / Training Balls ...........................26 Turf Series .....................................................28 Retail Balls ....................................................30 Futsal Series .................................................32 Specialty Training Balls .................................40 Goalkeeper Gloves ...........................................42 Goalkeeper Equipment .....................................51 Shin Guards and Sleeves .................................56 Bags .................................................................57 Accessories / Training Equipment ....................58 Customize Your Own Soccer Ball .....................64 WELCOME TO 2020 We are dedicated to creating innovative products that meet the highest quality standards. As one of the world’s leading manufacturers of hand-sewn and dual-bonded balls, we have continued to innovate and expand our line of products since our founding father, Eigil Nielsen, created the first SELECT ball in 1947. We are now official match ball supplier in 12 of Europe’s top football leagues, including several leagues in the United States, stating our position as the number one league partner. We are proud to now include Liga Portugal and to be represented in their 1st and 2nd league as well as the Allianz