WFRSummer2017PAGES#AW:Layout 1 12/07/2017 14:55 Page 38 WORLD FRANCHISE REVIEW Jollibee Everyday delicious good food

38 Food

About Jollibee Jollibee is the largest fast food chain in the , operating a nationwide network of 882

Chicken stores. A dominant market leader in the Philippines, Jollibee enjoys the lion’s share of the local market that is more than all the other multinational fastfood brands combined. The company has also embarked on an aggressive international expansion plan, and currently has a total of 132 stores in the USA (32), (67), Hong Kong (1), (2), Saudi Arabia (10), Qatar (3), UAE (1), Kuwait (4) and Brunei (12), establishing itself as an international QSR player. With a strict adherence to the highest standards of food quality, service and cleanliness, Jollibee serves great-tasting, high- quality and affordable food products to include their superior-tasting Chickenjoy, mouth-watering Yumburger and Champ , and deliciously satisfying Jollibee Spaghetti.

Wherever a Jollibee product is enjoyed in the world, Jollibee’s line up of food offerings also include the you will find that each will have the same delicious popular assortment of Yum burgers like the Champ, taste and high standard of quality and freshness. made with 100% pure beef and tender patty with This is as true in Ho Chi Minh City as it is in Dubai, fresh lettuce, tomatoes, creamy cheese, catsup, and California, Singapore, or in the Philippines where mayonnaise served in a soft sesame bun. The over one million customers are served daily in more Jollibee Yum burger is the perfect comfort food for than 1,000 stores across the globe. It is truly hanging out with friends and enjoying a fun and amazing how the fast food chain works its magic to great time. It offers a selection of Yum with cheese, serve its signature Jollibee food – including its best- Yum with TLC, or the classic Yum Burger. tasting Chickenjoy, Jollibee Spaghetti and assortment of Yumburgers. Another specialty is Jollibee Spaghetti – firm noodles flavored with tomato sauce, chunks of ham and “Jollibee serves everyday delicious and affordable sausages, ground beef, and grated cheese. Jolly meals that families and friends can enjoy together,” Hotdog comes sandwiched in a soft bun with Great tasting, said Jollibee Foods Corporation Chief Executive cheese-based topping, grated cheese and tomato Officer Ernesto Tanmantiong. From strengthening catsup. Teens and kids will surely delight in these high quality and connections to building new ones, from reminiscing treats whether for special occasions or simple meal to sharing new stories over their favorite Jollibee times with family. affordable products food, these scenes are re-played in every branch around the world. Along with these delectable food offerings come exceptional and warm service and high standards Jollibee’s growth into an emerging international of food safety as Jollibee’s operational priorities. Country of Origin QSR brand was driven by the heavy consumer “We believe that our food should be of the consistent Philippines craving for its perfectly-seasoned high quality and taste that our customers are with crispy, golden brown skin and juicy and accustomed to. So you will find that our Chickenjoy Target Markets tender meat. Approximately over 2 million pieces will have the same delicious taste, crispy golden UK, , Spain, , , Japan, of Chickenjoy is served every year, a testimony brown skin and juicy meat regardless of the Jollibee Hong Kong, Australia, Guam of its strong appeal to the palates of customers branch,” said Tanmantiong. everywhere. For the young and the young-at-heart, a Chickenjoy meal has become a well-loved So whether in Honolulu, Doha, Hong Kong or dining staple. Vietnam, consumers can enjoy Jollibee’s everyday delicious and affordable food offerings designed to Jollibee’s signature Chickenjoy, like the rest of satisfy cravings. Sharing that juicy and crunchy Jollibee’s menu items, is cooked using only the finest Chickenjoy, mouth-watering Yumburger and the ingredients that follow exact specifications to ensure meatiest Jollibee Spaghetti with the family or friends the quality and freshness of the product wherever it is all you need to complete a fun dining experience is served worldwide. Every piece of Chickenjoy and spread the happiness. undergoes a meticulous process – from the selection of partner suppliers, purchase of the freshest poultry and ingredients, and ensuring the high of partner For more details please contact: suppliers, purchase of the freshest poultry and [email protected] ingredients, and ensuring the high standards of each Jollibee facility up until it is cooked in the stores.