Broadcasting E T I L L E T a S E L B a C N O I S I V E L E T O I D a R Estate Fifth the 1)11,511111G
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ZTiq£ ?I. 420£ NZI ^.6/Arts: I sVs-lrlV X WOOS T 7Z 9018 1 Cb S lTMXVW -Tv ZTi9£ Reserved. Rights All Vemvre. Arger Elm Second +hs SYNDICATION with association in production \I:\ \F: CI 11\1 \\ \F: \ Jan11 Broadcasting E T I L L E T A S E L B A C N O I S I V E L E T O I D A R Estate Fifth The 1)11,511111G One of the most romantic heroes of all time returns in an all -new action /adventure series! ZORRO, THE LEGEND CONTINUES stars Patrick James as the mysterious the lege and debonaire swordsman whose daring exploits will capture the imagination and hearts of audiences all across America. 25 half -hours for the fall of 1988. / Goodman /Rosen Productions for Ellipse Programme in association with the New World Television Group /, NEW WORLD TELEVISION GROUP DARING en Daring, provocative and very personal, Helen Gurley Brown, well -known editor of Cosmopolitan, now has her own show! Saluted as one of the 50 most influential women of this century,* she has an ongoing relationship with over 10.4 million readers in the U.S. alone. Now she reaches that audience and more! Welcome to the talk show with a difference... The difference is Helen Gurley Brown! Weekly strip for the fall of 1988 Zanuck /Brown and Atlantic /Kushner /Locke in association with the New World Television Group NEW WORLD TELEVISION GROUP *Woman's Day /October 27, 1987 t Ì v1 LO$!NG MY G2tP i \ oN THE CATO- NIGkT , . AUDI EnJc. MY TEEN AD 0L7> E2 ADULI Í7UZNS ARE \ SOL-ID, 3 vr iM GETTING ACED +1. !N YOVN6 ADULTS. lF Youb Look -ro "LoVE conwEcTroN.. Fora A LATE Nl6fr ADVANT/16E-1 You'D FWD SrvV}SI-Wo is-q9 DEMOS. /WD WS seen) 21614T HER-E- /{-Lp,uG ! "Love Connection" is an Eric Lieber Production in association with Lorimar Syndication. Vo 4 No Broadcasting Jan 11 Independents tackle tough issues in L.A ...page 35. Hollywood wins copyright victory over cable...page 40. Fox proposes $40 million prime time remedy.. .page 41. Kennedy, Hollings crossownership controversy...page 42. INDEPENDENTS' DAY 1988 D INTVofficials cheer gains William Lord. PAGE 48. independents have made in increasing their audiences and warn of battles still ahead. PAGE 35. D HIT PARADED According to Fall Arbitron report, CHR- Business outlook for independents: some good formatted stations are first in New York and Los news and a litte bad. PAGE 36. D Dennis Patrick tells Angeles. PAGE 57. independents to avoid government quick fixes for its problems. PAGE 37. D Representatives from NBC CROSSOVER D NBC Productions says it is close broadcasting, production, cable and satellite to finalizing deal to supply Disney Channel with program service industries discuss independents - children's series that will return to network's cable relationship, among other issues. PAGE 38. D schedule at later time. PAGE 58. Program suppliers say next two years will be tough ones. PAGE 39. WHEEL WATCHERS D November Cassandra report shows King World's Wheel of Fortune still rolling ONE FOR HOLLYWOOD n Movie industry wins victory in over competition. PAGE 59. battle over amount of cable copyright fees. PAGE 40. CABLE INSPECTION D Concerned about some cable systems' refusal to carry local broadcast signals, STANDARD APPROVAL D HDTV standard IS approved channel repositioning and lack of responsiveness by Advanced Television Systems Committee and to subscribers, group of congressmen call for FCC's advanced television advisory steering hearings on cable medium. PAGE 62. committee meets for first time. PAGE 46. MAKING IT HAPPEN D Although he has found himself operating within soft national spot advertising CHANGE OF COMMAND D ABC names news veteran, market of late, Christal Radio's Bill Fortenbaugh Paul Friedman, executive producer of ABC World believes in long -term future of radio advertising. News Tonight with Peter Jennings, replacing PAGE 95. INDEX TO ADVERTISERS Business 76 Fates & Fortunes 91 Masthead 29 Satellite Footprints 69 Cablecastings 73 Fifth Estater 95 The Media 46 Stock Index 77 Changing Hands 72 For the Record 78 Monday Memo 30 Technology 67 Closed Circuit 10 In Brief 96 On Radio 57 Telecastings 71 Datebook 28 In Sync 70 Programing 58 Where Things Stand 12 Editorials 98 Law & Regulation 62 Riding Gain 58 INDEX TO ADVERTISERS: AdVentures International, Inc. 57, 59, 61, 63, 65, 67, 69, 710 American Chiropractic Assn. 790 Ampex 53, 54 -550 Blackburn & Co.. Inc. 72 _ Blair Television 43 0 Buena Vista Television 50 -51 0 Chapman Associates 78 0 Chicago, the University of 52 o Classified Ads 83 -90 0 Columbia Pictures Television 13, 14 -15, 16-17 0 Cycle -Sat Satellite Couriers 34 0 Norman Fischer & Associates, Inc. 740 Four Star International, Inc. 19 0 General Electric 22 o GE American Communications 28 o Health NewsFeed 56 o H.B. La Rue 75 o Logo Watches 82 o Lorimar Syndication Front Cover, 4- 5, 4445 0 Lutheran Laymen's League, The International 29 0 R.A. Marshall & Co. 760 Media Venture Partners 700 MGM /UATelecommunications, Inc. 31. 32 -33 0 Missouri_Columbia, University of 66 o Multimedia Entertainment 47,49 o New World Television Group Second Cover /3 0 Orbis Communications 7,8 -9 0 Orion Television Syndication 23, 24 -25 0 Otani 21 o Pennsylvania State University, the 20 o Petry Fourth Cover o Professional Cards 81 o Cecil L. Richards, Inc. 73 0 Satellite Music Network 26 -27 0 Services Directory 80 0 SONY Professional Videotape Third Cover 0 Sun Radio Network Corp. 18 0 WRGB -TV 11 Broadcasting (ISSN 0007 -2028) is published 52 Mondays a year by Broadcasting Publications. 1705 DeSales Street. N. W. Washington. D C. 20036. Second -class pos:age paid at Washington. D.C.. and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions. U.S. and possessions: one year $70. two years $135, three years $190. Canadian and other international subscribers add $20 per year. U S. and possessions $235 yearly for special delivery. $100 for first -class. Subscriber's occupation required. Annually: Broadcasting Cablecasting Yearbook $105. Across the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road. Ann Arbor. Mich. 48106 (35mm, full year $55). Microfiche of Broadcasting Is available from Bell & Howell. Micro Photo Division. Old Mansfield Road. Mosier. Ohio 44691 ($37 yr.). Postmaster please send address corrections to Broadcasting. 1705 DeSales St.. N.W. Washington. D C. 20036. Dimension and Depth in Telévision - . :Programming. ORBIS. There's one place i n the universe to find e'erything you -need to program and prosper. Programming for every day part, every demo. Its the big day for love shows and court shows! These highly successful formats have joined together at last to produce a laugh -filled strip that's perfect for your line -up. Love Court! Available September '8$ of America's most well -known personalities. TV SHOW 1OO "0 kids programming! A weekly half-hour of music videos pertOrmed by kids. !Or kids. Pop hits. tradi- tional songs and original music kids can sing. dance and learn with! From TOGETHER AGAIN PRODUCTIONS m .t..Oc,,lron With WARNER BROS RECORDS ellatchellakei Host Dave Hull goes one With step beyond the blind date when he matches up couples Sarah Purcell be can't see on this fast - Sarah Purcell is ready to penetrate the barri- paced half-hour strip! cades of public image to uncover the private From FOUR STAR PRODUCTIONS side of the world's most famous personalities in .probing conversations in the stars' own homes. A proven format. Earth's last chance for Nv A popular host. freedom is the courageous L A first -run hour group of fighters who battle perfect The Spiral Zone! 65 episodes. From ATL ANTIC KUSHNER LOCKE for your schedule. Available September 0 14 ßp1.Today's hot topics fuel a lively weekly half-hour moderated by Arthur Miller. Hom W RC TV NATIONAL COLLEGE TELEVISION Meg Griffin brings viewers the latest new music on New Grooves: Richard Brown +*h previews films and shares the insights of top stars and filmmakers in his KELLY EMERTAMEM COMAN "Screening Room: Together they give young adult viewers just what they're looking for! 432 Pa rlf AvenueSe>ti, New York, NY 10016 (212) 685 -6699 f rom CAMPUS NETWORK a (ClosedoCircuit) Strategy session 1988-89 budget. In effort to hold down advertising is evident in early media buys in costs, NAB is reviewing contributions it Iowa and New Hampshire. Although Representatives of various broadcasting and makes each year to outside organizations. broadcast television remains principal citizen groups opposed to FCC's get -tough Complete breakout of those expenses will medium, Simon, Gephardt, Jackson, broadcast indecency stand are scheduled to be studied prior to board's deliberations; Babbitt and Dole campaigns have bought meet in Washington law office of Timothy among candidates for cutback may be cable spots on CNN and ESPN in Iowa. One Dyk today (Jan. 11) to discuss whether to NAB's $25,000 contribution to Museum of national cable rep said Dukakis, Bush and appeal policy, which was reaffirmed by FCC Broadcasting. Kemp campaigns are also considering cable at its November meeting. Groups were buys. Dukakis reportedly used cable unappeased by FCC setting of midnight as extensively in re- election campaign for "safe harbor" hour after which broadcasters Changing seats Massachusetts governorship. Final buys for may air "indecent," but not obscene, both states-Iowa caucus and New programing with impunity. Stage was set for CBS President Emeritus Frank Stanton has Hampshire primary are Feb.