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The Food and Beverage Market Entry Handbook: Japan

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The Food and Beverage Market Entry Handbook: Japan 1 | P a g e Tastes of Europe Japan – Market Entry Handbook The Food and Beverage Market Entry Handbook: Japan: a Practical Guide to the Market in Japan for European Agri-food Products 2 | P a g e Tastes of Europe Japan – Market Entry Handbook EUROPEAN COMMISSION Consumers, Health, Agriculture and Food Executive Agency Promotion of Agricultural Products Unit E-mail: [email protected] 3 | P a g e Tastes of Europe Japan – Market Entry Handbook Europe Direct is a service to help you find answers to your questions about the European Union. Freephone number (*): 00 800 6 7 8 9 10 11 (*) The information given is free, as are most calls (though some operators, phone boxes or hotels may charge you). This document has been prepared for the Consumers, Health, Agriculture and Food Executive Agency (Chafea) acting under the mandate from the European Commission. It reflects the views only of the authors, and the Commission / Chafea cannot be held responsible for any use which may be made of the information contained therein. More information on the European Union is available on the Internet (http://europa.eu). Luxembourg: Publications Office of the European Union, 2016 PDF/Volume ISBN doi: © European Union, 2016 Reproduction for commercial purposes is not authorised. 4 | P a g e Tastes of Europe Japan – Market Entry Handbook Table of Contents Table of Contents ................................................................................................................................... 4 List of Figures ........................................................................................................................................ 7 1. The Food and Beverage Market Entry Handbook: Japan ............................................................. 10 1.1. How to use this handbook .............................................................................................. 10 2. The Japanese Food and Beverage Market ..................................................................................... 11 2.1 Market Size and Market Share ........................................................................................ 11 Growth Drivers and Trends ...................................................................................... 11 Geography .................................................................................................................. 15 Distribution and Logistics ........................................................................................ 17 Consumer Profiles ..................................................................................................... 20 Cultural Sensitivities and Other Considerations ..................................................... 21 2.2 Market Access and Market Entry .................................................................................... 24 Import Notification, Inspection and Certification ................................................... 24 Restrictions and Barriers .......................................................................................... 29 Tariff and Trade Relations ........................................................................................ 29 2.3 Customs, Sanitary and Phytosanitary (SPS) and Labelling Requirements .................. 30 Customs Procedures and Documentation ............................................................... 31 SPS Requirements in Japan ....................................................................................... 32 Labelling ..................................................................................................................... 34 General Tips and Best Practices ............................................................................... 37 Relevant Japanese Agencies ..................................................................................... 37 2.4 The Status of Geographical Indications (GI) and Intellectual Property (IP) Protection ................................................................................................................................................. 38 Definitions of GIs in Japan ........................................................................................ 39 GI Mark ....................................................................................................................... 40 Protection Modes ...................................................................................................... 40 Registration ............................................................................................................... 41 Supervision and Administration .............................................................................. 42 Legislation, Regulations and Administrative Measures ......................................... 43 3. Market Snapshots for Selected Products ....................................................................................... 44 Product Categorisation .......................................................................................................... 44 3.1 Wine and vermouth ......................................................................................................... 46 5 | P a g e Tastes of Europe Japan – Market Entry Handbook Market Snapshot........................................................................................................ 46 Market Access and Entry .......................................................................................... 52 3.2 Spirits ................................................................................................................................ 55 Market Snapshot........................................................................................................ 55 Market Access and Entry .......................................................................................... 62 3.3 Beer ................................................................................................................................... 65 Market Snapshot........................................................................................................ 65 Market Access and Entry .......................................................................................... 70 3.4 Fresh and Processed Meat ............................................................................................... 73 Market Snapshot........................................................................................................ 73 Market Access and Entry .......................................................................................... 80 3.5 Olive Oil ............................................................................................................................. 84 Market Snapshot........................................................................................................ 84 Market access and Entry ............................................................................................. 87 3.6 Fresh fruit and vegetables ............................................................................................... 90 Market Snapshot........................................................................................................ 90 Market Access and Entry .......................................................................................... 95 3.7 Processed Fruits and Vegetables .................................................................................... 97 Market Snapshot........................................................................................................ 97 Market Access and Entry ........................................................................................ 101 3.8 Dairy Products ................................................................................................................ 104 Market Snapshot...................................................................................................... 104 Market Access and Entry ........................................................................................ 110 3.9 Processed Cereals ........................................................................................................... 112 Market Snapshot...................................................................................................... 112 Market Access and Entry ........................................................................................ 116 3.10 Bread, pastry, cakes, biscuits and other bakers’ wares ............................................ 118 Market Snapshot...................................................................................................... 118 Market Access and Entry ........................................................................................ 122 3.11 Confectionary ............................................................................................................... 125 Market Snapshot...................................................................................................... 125 Market Access and Entry ........................................................................................ 131 3.12 Honey ............................................................................................................................. 134 6 | P a g e Tastes of Europe Japan – Market Entry Handbook Market snapshot .....................................................................................................
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