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Shiyi Li Until Finding Core Insights -- Finding the Jobs That Customers Need to Get Done

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Shiyi Li Until Finding Core Insights -- Finding the Jobs That Customers Need to Get Done I’m a passionate researcher. I love standing in users’ shoes and asking the right questions Shiyi Li until finding core insights -- finding the jobs that customers need to get done. L I am seeking a full-time Design Researcher/ Strategist position. S [email protected] | 312-753-8861 | shiyili.com CAREER EXPERIENCE SELECTED PROJECTS Johnson Health Tech, Madison, WI Tinker-it: Self-data Trackers’ Community Jan 2015–Present User Researcher, Research & Digital product design, 2013 Serving as a research lead in a multidisciplinary innovation team. Currently Planned an online community for enthusiastic self-data designing qualitative and quantitative research to increase customer engagement trackers to leverage their creativity. and explore new business opportunities. Planning workshops and designing ideation toolkit to communicate research findings with internal stakeholders from multiple Used lean research approach, conducting research while departments. validating prototypes. Led research projects on retail consumer journey and user typologies, which has helped the e-commerce team implement the new communication strategy and Beginner “Chef” Journey Research designed an omni-channel shopping flow. Research, 2013 Planned and conducted in-home research for understanding Foresight Design Initiative, Chicago, IL a novice cook’s learning experience. Built an experience Research & Communication Design Intern, Jun 2014–Oct 2014 model for the cooking journey. Worked on an interdisciplinary team specialized in environmental sustainability consulting. Conducted primary research, system diagramming to help client find root Small Business Typology Research causes from a complex system. Clients included Illinois Science & Energy Innovation Research & Strategy, Jan 2014 Foundation(ISEIF) and Metropolitan Planing council(MPC). Worked with FedEx Innovation Center creating small business Refreshed Foresight Design’s branding images and the articulation of service and market segmentation. Conducted contextual interviews with product through careful consideration of all internal strengths and external demands small business owners across three locations. Created small from clients. business typology with defined attributes. Zanadu.cn, Beijing, China User Experience Designer, Nov 2011–Jun 2012 AWARDS Designed UX and managed visual element for Zanadu.cn - a boutique hotel booking startup. Worked directly with content strategist and programmers in an agile 2014 “Tinker-it” Research & Strategy Notable Project process: discovering, designing and adjusting based on booking rate. Core 77 Design Award Successfully improved hotel search flow and initial brand recognition. The flow and 2007 National Scholarship (Top 1% students are awarded layout have been proven effective and continue to be used by the company. annually in China) Ogilvy & Mather, Beijing, China EDUCATION Assistant Art Director, Jul 2008–Jun 2011 IIT Institute of Design Art directed for advertising and direct marketing material for ThinkPad, Lenovo, American Express, Huawei, IBM. Master of Design, May 2014 User Research, Design Strategy Concepted five new product-launching campaigns for ThinkPad, including “Edge” (2010) and “Moment of Truth”(2009). Bachelor of Arts Olympics Art Center, Beijing, China Central Academy of Fine Arts, Jun 2008 Graphic Designer, Oct 2005–Apr 2007 Visual communication design Designed environmental branding image and guidelines for 2008 Beijing Olympics. Designed the core pattern “Phoenix” for Beijing Olympic Torch Relay. SKILLS Research planning, ethnography, qualitative data analysis, survey design, interaction design, illustration, workshop ACTIVITY & SERVICE planning, a/b testing, video editing. Software: Adobe Suite, Final Cut Pro, OmniGraffle, MS Office, Illinois Institute of Technology IPRO Program, Chicago, IL Keynote, Typeform, Quantrics, Mailchimp, ClickDimension. Teaching Assistant, Aug 2013–Dec 2014, Taught user-centered design methods: ethnography, qualitative data analysis, LANGUAGES persona and scenario development. Helped teams narrow down and refine concepts. English, Mandarin Itaú Bank, Brazil Immersion Program, Sao Paulo, Brazil Strategist Consultant, Jun 2013 Worked with Itaú wealth management team, applied user-centered design approaches. Researched internal stakeholders and external clients. Delivered a strategy plan to help Itaú align services to their customers’ values in 5 years..
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