<<

DISH Network Unleashes Fall Digital Dynamite Promotion With Free Professional Installation!

LITTLETON, Colo.--(BUSINESS WIRE)--Sept. 14, 2000--EchoStar Communications Corporation (Nasdaq:DISH, DISHP) announced that beginning Friday, Sept. 15, ™ will offer a FREE standard professional installation with its new DIGITAL DYNAMITE plans.

Digital Dynamite offers four hassle- ways for consumers to get hundreds of channels of DISH Network without purchasing any equipment. New customers can take advantage of Digital Dynamite through Jan. 31, 2001.

DISH Network is offering a FREE standard professional installation by reducing the price of the one-time activation fee from $99 to $49.99! The $49.99 one-time activation fee includes the first month's plan payment.

The four DISH Network Digital Dynamite plans to choose from include:

"DIGITAL DYNAMITE 100 PLAN" -- Customers who choose DIGITAL DYNAMITE 100 PLAN and agree to a one-year commitment of $34.99 per month plus a one-time activation fee of $49.99 (includes FREE standard professional installation and first month's plan payment) will enjoy the following:

A Model 3822 satellite TV system

America's Top 100 CD programming package

In-Home Service Plan

30-Day Satisfaction Guarantee

"DIGITAL DYNAMITE 100 HOME PLAN" -- Customers who choose DIGITAL DYNAMITE 100 HOME PLAN and agree to a one- year commitment of $39.99 per month plus a one-time activation fee of $49.99 (includes FREE standard professional installation for two rooms and first month's plan payment) receive the following:

TWO DISH Network satellite television receivers: A Model 3822 satellite TV system, which features on-screen Program Guide, DISH 500 and more, and a Model 2700 satellite TV receiver

● America's Top 100 CD programming package

In-Home Service Plan

30-Day Satisfaction Guarantee

"DIGITAL DYNAMITE 150 PLAN" -- Customers who choose DIGITAL DYNAMITE 150 PLAN and agree to a one-year commitment of $44.99 per month plus a one-time activation fee of $49.99 (includes FREE standard professional installation and first month's plan payment) will enjoy the following:

A premium Model 4922 digital satellite TV system featuring a new interactive weather channel, upgraded on-screen program guide, VCR timers, Dolby Digital optical output, DISH 500 satellite dish antenna and more

America's Top 150 programming package

In-Home Service Plan

30-Day Satisfaction Guarantee

"DIGITAL DYNAMITE 150 HOME PLAN" -- Customers who choose DIGITAL DYNAMITE 150 HOME PLAN and agree to a one- year commitment of $49.99 per month plus a one-time activation fee of $49.99 (includes FREE standard professional installation for two rooms and first month's plan payment) receive the following:

TWO DISH Network satellite television receivers: a premium Model 4922 digital satellite TV system featuring a new interactive weather channel, upgraded on-screen program guide, VCR timers, Dolby Digital optical output, DISH 500 satellite dish antenna and more, and a Model 2700 satellite TV receiver

America's Top 150 programming package ●

In-Home Service Plan

30-Day Satisfaction Guarantee

DISH Network's "No Price Increase Guarantee" until May 2003!

"Since the $49.99 activation fee includes the first month's plan payment with any of the four Digital Dynamite plans, it is now even easier for new customers to get a complete DISH Network satellite TV system without purchasing any equipment," said Mary Peterson, vice president of Marketing at DISH Network. "With this new promotion, we're making it simple for new DISH Network customers to get hundreds of all-digital satellite television channels today!"

DISH 500 is a single small satellite dish with the capacity to receive up to 500 channels of all-digital popular satellite television, including entertainment, sports, news and international programming, DISH Latino Spanish-language package, dozens of pay- per-view and premium movie channels, plus local channels in 32 U.S. cities.

For more information, visit your local retailer, www.dishnetwork.com or call 1-800/333-DISH (3474).

DISH Network is a trademark of EchoStar Communications Corporation. DISH Network is EchoStar's state-of-the-art direct broadcast satellite TV system that is capable of offering over 500 channels of digital video and CD-quality audio programming, as well as fully MPEG-2/DVB compliant hardware and installation. DISH Network was ranked number one in overall customer satisfaction among cable/satellite TV subscribers by J.D. Power and Associates in 1999 and 2000. EchoStar is included in the Nasdaq-100 Index (NDX), which contains the largest non-financial companies on the Nasdaq Stock Market. DISH Network currently serves over 4.3 million customers.

CONTACT: EchoStar Communications Corporation, Littleton Judianne Atencio, 303/723-2010 judianne.atencio@.com or Marc Lumpkin, 303/723-2020 [email protected]