YOUR GUIDE FOR ALL THINGS YOUNGEVITY

HEMP, HEMP, HOORAY! Why the Hemp FX™ launch has Youngevity cheering

Hemp FX™ Nurturing the body from the inside out

Simon Sinek A powerful model for inspirational leadership that asks the question ‘Why?’ WELCOME CONTENTS

BORN TO 16 INNOVATE EACH YEAR, THE YOUNGEVITY TEAM INVENTS NEW WAYS TO PROVIDE HEALTHY PRODUCTS, QUALITY SERVICES AND LIFE-CHANGING OPPORTUNITIES TO OUR CUSTOMERS AND DISTRIBUTORS AROUND THE WORLD. GROWTH IS OUR GENETIC CODE.

wenty-one years ago, Youngevity was already a life’s work and we hadn’t even opened the garage Tdoor yet. Dr. Joel Wallach had spent years studying nutritional deficiencies in humans and 6 24 animals. What he found was that most chronic illnesses can be prevented with adequate nutrition. 6 18 26 34 He didn’t stop there though. His HEMP, HEMP, HOORAY! SUCCESS PROFILES A WORLD TOUR OF TASTE SIMON SINEK ongoing research determined Why the Hemp FX™ launch Meet the faces of Saveur Natural Foods adds A powerful model for in- that there is a fundamental group has Youngevity cheering Youngevity variety and flavorful delight spirational leadership that of 90 essential nutrients that has to a clean-eating diet asks the question ‘Why?’ the greatest impact on a person’s health. That was the game changer. 10 22 So, in 1997, along with his wife, HEMP FX™ POWER UP 28 36 Dr. Ma Lan, his son Steve and Nurturing the body from the Youngevity’s Better Health SUPPORTING A HEALTHY YOUNGEVITY daughter-in-law Michelle, Dr. inside out Challenge moves LIFESTYLE COMPENSATION PLAN Wallach started the company that would change the health of many. weight loss beyond the Youngevity offers immedi- See how Youngevity Those 90 essential nutrients – scale ate solutions through new rewards its distributors health quiz 90 For Life™ – are the center of 12 Youngevity’s core product: the SOLD ON DIRECT SALES Healthy Body Start Pak™. Gig economy swings open They started Youngevity with a 24 42 we provide a growing, innovative Foundation. lines. Youngevity is the right choice mission to improve the lifestyle the door to network A DASH OF DELICIOUS 30 ON THE HORIZON line of consumer products and Youngevity today is a community today because we got it right from of individuals by promoting good marketing Explore the tastes behind SUCCESS PROFILES A change for the better is services. Today, Youngevity is that offers you healthy growth the start. health through high-quality and Youngevity’s Better Health Meet the faces of closer than you think fulfilling dreams for individuals and boundless potential. But We invite you to become part innovative health-care products, Challenge Youngevity and families with a business the reason it works goes all the of the family. If you are committed and by providing a business opportunity that really works. way back to the research at the to living your best life and helping opportunity that’s limited only by 16 Today, Youngevity is making a beginning: The science behind others to do the same, you’re in your ambitions. IN THE PUBLIC EYE real impact with our own nonprofit our 90 For Life™ and the research the right place and this is the right Today, Youngevity not only offers Youngevity grows in noto- Youngevity Be The Change that goes into our all our product time. Welcome to Youngevity! high-quality nutritional products, riety as it takes health and wellness to the world 2 YOUNGEVITY.COM YOUNGEVITY.COM 3

he secret to becoming an perception to catch up. support of the Youngevity family. industry leader is knowing “We didn’t want to jump on this “How have we been doing? when to act and also CBD category before the market We’ve been killing it!” Sanjeev says. knowing when to watch, understood it,” says Steve Wallach, “Our distributors really embraced Tlearn and wait. For years, research Youngevity CEO. what we did with hemp because it has accumulated around the Research and legalization of fell in line exactly with Dr. Wallach’s benefits behind hemp. During that hemp has been heralded as the philosophy, which is what’s found time, new developments, laws and most exciting period of health in nature is what’s most needed by “No other public understanding began to align discoveries in recent memory. the body.” with the science. Known the world over for its Together, Steve Wallach and ingredient I have Hundreds of CBD-related studies benefits, the cannabis plant has Sanjeev formulated CBD products — conducted across dozens drawn the attention of nutritionists, to offer an affordable and natural seen or I will of countries and institutions — medical personnel, scientists and solution to people’s top health ever see will have contributed to the growing those seeking relief from pain, complaints. Youngevity’s 21 years understanding and acceptance of anxiety and other challenges. have built a foundation of stability and have the impact CBD and its many uses in the health After the alignment of research, leadership, which made it easy for and medical fields. legalization and the market, the brand ambassadors to trust and and value to the “The longer I looked at the Youngevity did what industry leaders rely on the information and products HEMP, HEMP, academic and research side, the do: The company took action. released in the Hemp FX line. body as CBD more I realized this was going In August 2018, Youngevity “When we introduced hemp, to be huge,” says Sanjeev Javia, launched its Hemp FX™ product we already had people across and hemp.” Youngevity’s nutrition expert. “This line, complete with life-changing 13 countries who believe in our HOORAY! is a generational opportunity for formulas Relax™, Soothe™, Uplift™ company’s philosophy and trusted a formulator like me. No other and new Hydration™, which all in our information about what hemp ingredient I have seen or I will ever address universal health concerns. is and what CBD does,” Sanjeev WHY THE HEMP FX™ LAUNCH HAS YOUNGEVITY CHEERING see will have the impact and value says. “That’s why we were able to to the body as CBD and hemp.” Riding the wave of success get an immediate lift — and I’m not Even though research has Since the launch, Hemp FX talking about sales. I’m talking about become increasingly available, it products have sold out three times an immediate lift of acceptance, took time for the market and public and gained an overwhelming buzz and communication to others.”

6 YOUNGEVITY.COM YOUNGEVITY.COM 7 Making the choice to be in perfect alignment. Ten With Youngevity’s reputation years ago, it looked like this would and solid standing at the top of never be available for us to explore. the industry, the company doesn’t But now is the time to bring this to choose to hop on every wave and market.” trend, but they are determined to Both Sanjeev and Steve agree combine well-researched CBD that releasing the Hemp FX products with the direct selling product line creates a set of never- space. before-seen circumstances in the “Hemp-derived CBD aligns with company’s history. what we do very well,” Steve says. Youngevity is perhaps most proud “We’ve taken what we know about of the proprietary processes used essential nutrients, along with to create the new Hemp FX line of decades of knowledge specializing products. in natural, plant-based nutrition “Our CBD source is vertically and their most beneficial nutrients integrated from naturally-cultivated Hemp FX Product Line and put that knowledge to work to hemp plants that produce high

“All of those things come together with this Hemp FX™ product line. There isn’t another nutrient that has its own physiological system. The body has a whole system specifically for cannabinoids.”

develop high-end CBD products.” amounts of CBD, to the proprietary Youngevity’s leading products patented extraction process that Hemp FX Relax have always centered around the preserves the hemp-derived CBD plant-based 90 For Life philosophy. and terpenes,” Steve says. “This Hemp oil and CBD simply align ensures our products contain with that philosophy. CBD has long the necessary compounds and been recognized by scientists and contributes to the efficacy of the nutritionists as being powerful. CBD.” that help regulate the biochemistry But the legal status and research Approaching it Moving forward systematically inside of the body. The ECS assists weren’t in place until recently for Youngevity to be ready. “There are still many myths, but When Youngevity decided to regulation in various processes BEAUTIFULLY BALANCED “It’s an exciting time now that this there is enough credible third-party bring hemp products into the direct in the body, including relaxation, One proven benefit of CBD is the ability to regulate the body on door has opened,” Steve says. “It research and communication out sales model, they didn’t pursue the appetite, mood, pain perception, several levels. Homeostasis is the concept referring to the process that feels like the gold rush, but this is a there that now is the time to bring hype of hemp. Rather, the company sleep, certain inflammatory most biological systems are actively regulated to maintain conditions nutrient rush. This is the westward this to market. We have created four was motivated by decades of reactions and cognitive function. It within a narrow range. The human body doesn’t want its temperature expansion, and we don’t take this incredible products that bring out proven scientific research. also helps regulate homeostasis to be too hot or too cold, blood sugar levels too high or too low, and lightly. We’ve put a lot of time and the benefits of hemp,” Steve says. The two strains of the cannabis and repair damaged cells. In short, so on. Conditions need to be just right for cells to maintain optimum research into finding the highest Youngevity’s emphasis has always plant — hemp and marijuana — are the ECS protects bodies and makes performance, and exquisite mechanisms have evolved to draw them Hemp FX Soothe quality ingredients so we can bring been on great formulations and “cousins,” but hemp offers a higher sure they run optimally. back to homeostasis. The body’s ECS is a vital molecular system for the finest formulations to the market.” high-end sourcing of nutrients. number of benefits. The hemp strain Researchers confirm that CBD helping maintain homeostasis — it helps cells stay in their perfect zone. “Quality is paramount to us,” Steve is the powerful ingredient in the interacts with many different Growing and formulating says. Hemp FX product line. receptors, proteins and other Although Youngevity’s growth The existing Hemp FX products Cannabidiol, or CBD for short, chemicals in the brain. These have found that CBD is safe to surrounding CBD products, strategy often involves acquiring are only the beginning. The brings therapeutic benefits interactions create changes in use, has fewer side-effects when Youngevity’s marketing team technology, products and even floodgates of support in the first because human bodies already the activity of neurotransmitters, compared with prescription launched a series of videos companies, Youngevity knew few months are a sign of promising have a biological system capable hormones and other cells medications and can be used as for distributors and customers, their CBD additions had to be products to come. of interacting with the cannabis throughout the brain and body. supplemental therapy in many answering the most commonly homegrown. “We are making a huge chemical compounds — the Through these interactions, CBD instances. Surrounded in fortified asked questions about CBD “Steve wanted Youngevity commitment into this space,” endocannabinoid system, or ECS. appears to be able to affect many research, the Youngevity team and addressing the differences to create its own formulations,” Sanjeev says. “We believe in this Our bodies actually produce their of the body’s functions, from created a hemp oil-based line of between hemp and marijuana. Sanjeev says. “We wanted to be space. We believe our Hemp own cannabinoids as part of ECS. sleep-wake cycles and emotional products to improve the lives of “Education is important for those the ones to put the diligence and line complements 90 For Life The ECS is a network of regulation to inflammation, pain customers. people sitting on the fence of the research into it and know how it’s and illustrates Dr. Wallach’s and cannabinoid receptors found in perception and seizures. To address the controversy issue,” Sanjeev says. being processed. Everything had Youngevity’s philosophy.” the brain and abdominal organs The conclusions of these studies Hemp FX Uplift

8 YOUNGEVITY.COM YOUNGEVITY.COM 9 HEMP FX™ HEMP FX™

HEMP FX™ NURTURING THE BODY FROM THE INSIDE OUT

These products have been in the works for years. “Although research on CBD has been around for a long time, Youngevity waited to make sure everything was in line before we moved forward into this space,” says Sanjeev Javia, Youngevity’s nutrition expert. “CBD is complex and you must be precise in its delivery.” The result? Three industry-changing products that combine nutrition staples with CBD oil to create legendary products.

RELAX Supports a restful slumber After a good night’s rest, problems usually seem more manageable. SOOTHE UPLIFT Due to the ever-increasing busy lifestyle of our generation and rising Relief without the harsh Elevate your mood and number of those who suffer from insomnia, few people get a restful side effects cognitive energy sleep, let alone the recommended 8 hours. To help alleviate this, A 2018 report from the Centers and helps support relief of the Although a positive outlook can also create an overall sense of Youngevity created Hemp FX™ for Disease Control found about muscle and joints by enhancing improve mood, sometimes a real calm, making stress management Relax™ from their organically-grown 50 million Americans suffer from a healthy immune response and chemical imbalance can impact a manageable task. Our hemp hemp oil. Hemp FX Relax eases chronic pain — that’s an estimated reducing free radical stress in overall disposition. Hemp FX™ derived CBD — combined with the mind and the body to promote 20.4 percent of adults in the these areas. Soothe contains our Uplift™ brings positive energy to St. John’s Wort and a specialized deep and restful sleep. Our hemp United States. Youngevity has organically grown hemp-derived your mind and mood. Uplift naturally set of terpenes and cannabinoid derived CBD plus relaxing herbs of found a natural approach to that CBD, as well as a variety of herbs, boosts cognitive performance and enhancers — takes your mind to a chamomile, lavender and valerian unfortunately common discomfort. minerals and a powerful antioxidant provides sharpness, and clarity, new level. are combined with melatonin to Hemp FX™ Soothe™ provides relief – glutathione – to provide the to enhance outlook. Uplift can calm the body, unwind the mind and without the harsh side effects. The maximum relief. promote your best night’s sleep. remedy comes in a topical cream

*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.

10 YOUNGEVITY.COM YOUNGEVITY.COM 11 DIRECT MARKETING DIRECT SALES

SOLD ON DIRECT SALES

GIG ECONOMY SWINGS OPEN THE DOOR TO NETWORK MARKETING

By 2020, half of Americans will be involved in the gig economy. This 20/20 foresight is largely due to the millennial generation growing up with technology in their hands and in their earbuds. But it’s not just the younger crowd flocking to this tried-and-true business model. As cliche as it sounds, direct sales has something for everyone.

irect sales is in a different alternative to the traditional world Have time, will work place than it was 5, of brick and mortar,” Steve says. Direct sales is the ultimate side 10, 15 years ago,” says “With the advent of back offices, gig because it doesn’t require office Youngevity CEO Steve personal websites and mobile hours. DWallach. “The explosion of the gig technology, network marketing is “One of the greatest things about economy and the evolution of the a profession you can manage 24/7 direct selling is that you can work side hustle is because people crave from wherever you want. The reality as much or little as you want,” Steve “One of the that time freedom where they can is that our way of doing business says. “You can be sitting in the work as much or little as they want. hasn’t been as embraced or as stands at your children’s sporting greatest things Their side gig allows them to earn prevalent until the past five years events and be doing business on about direct extra money while still maintaining when technology has advanced to your smartphone. You can check quality of life and the ability to create the right experience.” on social media posts, log in to the selling is that manage their time.” The demographics of those who back office, help someone out with you can work as For example, companies such make direct sales their ambition a text message, or send an email as Lyft and Uber allow drivers to range from stay-at-home moms who from the palm of your hand.” much or little as plug into the app whenever they want to get products at a discount, While enjoying the most important you want.” choose and to plug into personal to serious entrepreneurs who are parts of your life, you can also be time whenever they want. Although looking to replace their salary and building a business. these companies are fairly new, create a legacy income. There is “Ten years ago, you couldn’t do direct sales is not. a piece of pie for everyone in this this as quickly and as easily as you “We have always been an $100 billion industry. can now,” Steve says. “Our industry

12 YOUNGEVITY.COM YOUNGEVITY.COM 13 their fingertips. They spend 6-12 hours per day online, and they can use that know-how to build their network marketing empire. According to the DSA, 2 in 5 Americans learn about new brands and products from social media sites.

Golden years While millennials grab the headlines, the senior population is also well-represented in direct sales. Pension plans are all but extinct, and empty nesters and retirees are taking matters into their own hands instead of relying on the government or employers to fund their retirement. They are building supplemental income streams when and how they want to. A survey by the DSA reports that 74 percent of Boomers want the option to work off and on after retirement. Network marketing fulfills this desire while not sacrificing their lifestyle. Beyond money, direct sellers are finding fulfillment in retirement as they connect to a like-minded community and keep busy with purpose and meaning as leverages technology in the best Motivation station For example, approximately 17 they participate in a personal- possible way to fit people’s lives Each person is motivated by percent of the U.S. population is 3 TRAITS OF development-focused industry. and lifestyles.” different factors. While not all career Hispanic, while 21 percent of direct fields match motivations, direct sellers are Hispanic. This illustrates SUCCESSFUL This one’s for the girls hit the mall for school shopping more. Virtually everyone can find a drawn to the business model, Part time with full purpose sales does meet people wherever the inclusive nature of network DISTRIBUTORS Women have been making great and the grocery store for dinner product or service to be over-the- Youngevity is the right company at Although Steve and Michelle their motivation lies. For example, marketing and the massive potential strides in every industry, and direct ingredients. Today, clothes and moon passionate about as they the right time in the right industry Wallach are leading Youngevity from some are motivated by products in store as cultures adopt the Youngevity CEO Steve sales is no exception. In fact, 74 groceries can be ordered online share with friends, family and online with the right mix of products. The the corporate offices today, they and health benefits. They enjoy business model and accompanying Wallach has worn the shoes percent of all direct sellers are and delivered with ease. Many communities. only thing Youngevity is missing is started in the industry as distributors. sharing their results and helping products. of both distributor and industry female. The women who are drawn customers prefer to avoid brick- you. They built a business in the middle others to achieve increased health executive. Here are the three to the industry range from stay-at- and-mortar options and shop via Tear down the wall of their busy lives as newlyweds and wellness. Others are motivated Age is just a number commonalities he sees in those home moms who are bringing in technology 24/7. Direct sales has Starting a traditional business is who were going to school full time by income and they find the Millennials (born in the 1980s who find success and fulfillment extra income to seasoned women smartly led this trend with online fraught with barriers to entry. Finding and working full time. Then they entrepreneurial options to be highly and 1990s) are a robust part of in building a direct sales in their 40s, 50s and older who shopping experiences, often the capital to purchase a storefront, became parents. motivating as they pursue direct the industry as they are drawn business. bring their wisdom and work ethic introduced by friends and family ordering inventory, placing “We found a way to create sales as their vehicle of choice. For to the flexible schedule, travel to the business model. who also share their experiences advertising and hiring employees success as distributors within our others, it’s all about the lifestyle and opportunities and fluidity of the 1. Passionate. No other industry gives women with the products. can drain a bank account or line “When it comes busy lifestyle,” Steve says. “It wasn’t work-life balance, and direct sales business model. They crave the “This is true for anything you do the flexibility to have babies and Network marketing is also of credit quickly. When partnering to generating easy, but it was rewarding and we delivers that in abundance. open-ended career path and have in life. You have to be passionate enjoy their self-determined length synced up with the growing trend with a direct sales company to enjoyed doing it together.” When it comes to generating a tribe-seeking mentality. to find success.” of maternity leave while receiving to focus on health and wellness. share a product or service, the significant Like the young Wallachs, the significant income, network Another reason network residual checks. They can build The largest product category within company provides the inventory income, network majority in Youngevity and across marketing is one of the few marketing is so popular with 2. Goal-oriented. their business in small pockets direct sales is wellness, clocking and infrastructure. Distributors plug the industry work part time. A small industries without salary caps or young people is that it is highly “It’s important to see the business of time throughout the day and in at more than 1/3 of the products into an established system and reap marketing is percentage pursue the opportunity limitations. Through hard work, personalized. The uniqueness as a vehicle to achieve your throughout their years. sold within the industry. People the rewards without the high barrier one of the few as a full-time profession and distributors can earn bonuses and of the individual is valued by goals.” Career-minded women are drawn want to live longer, healthier lives to entry. Distributors can start their business. map out their path to success. millennials. They aren’t content to direct sales because it is an and network marketing products direct sales business for the amount industries without “Our distributors often have goals with being a cog in the wheel or 3. Perseverance. industry with zero glass ceiling. In help them fulfill these goals. While they might spend on a Friday night to earn enough to make the house Global marketplace a number in a large corporate “Whether in direct sales or addition, sharing the latest deals this category is the largest — and out with their partner. The barrier to salary caps or payment or the car payment,” Steve The network marketing industry machine. They want to share their traditional business, it’s important and best products comes easily Youngevity’s product line matches entry is simply the mental desire to limitations.” says. “Just an extra $500 a month is not limited by geographic story and identity through their to not give up easily. You’re going to women, and network marketing this percentage — there are a jump in and give it a try. can save houses, marriages, cars. boundaries. Youngevity, for business. Many of them also seek to run into obstacles. That’s a fact capitalizes on those innate wide variety of products and It makes a huge difference. It’s example, sells in 13 countries with meaning over money, and network of doing business, but successful strengths. services being sold through direct Let’s be direct not a huge amount of money by plans for expansion. Even within the marketing helps them achieve both. people will overcome them. Stay sales, including jewelry, clothing, In every way, direct sales has a comparison, but it changes people’s United States, network marketing Social media savvy is one of committed.” The trend is your friend financial services, memory-making tremendous upside and a limited lives and their way of thinking.” is increasingly culturally diverse. the best tools millennials have at A decade ago, women used to and memory-saving products and downside. With all ages being

14 YOUNGEVITY.COM YOUNGEVITY.COM 15 STATE OF THE COMPANY companies copying us, which is another reminder that the multi- vertical approach wasn’t such a bad idea.”

Growing pains and gains While Youngevity’s growth trajectory has been impressive for more than two decades, it hasn’t come without its growing pains. Now in 13 countries, Youngevity focuses on getting the right information into the hands of all the IN THE sellers. “The Youngevity Go-To App has been the best tool we have to communicate,” Dave says. “Technology has allowed us to put the product information and training in the hands of our constituencies PUBLIC EYE very easily.” Dave says Youngevity’s YOUNGEVITY GROWS IN NOTORIETY AS IT TAKES HEALTH AND WELLNESS TO THE WORLD international offices are helping to build a worldwide contingent of Youngevity distributors who are lthough Youngevity has sharing the exciting message the been spreading Dr. Joel BE THE company has to offer about health, Wallach’s mission for wellness, financial prosperity and more than 21 years, the CHANGE quality of life. Acompany took its rightful place in YOUNGEVITY’S FOUNDATION the spotlight when it uplisted to IS THE CHANGE THEY WANT Future so bright Nasdaq at the end of 2017. TO SEE IN THE WORLD Youngevity’s future is bright, and “Going public has given us an the spotlight for 2019 and beyond is incredible amount of validation The name of Youngevity’s squarely on the Hemp FX™ line. and notoriety,” says Dave Briskie, foundation says it all. Be The “The world is now ready for president of Youngevity. “In a Change donates 100 percent of plant-derived CBD, and it will be space where credibility really its profits to the foundation. the largest selling ingredient in our matters, our distributors are “With no administration fees lifetimes,” Dave says. “We’re going partnering with a company and paid out of the money raised, vertical on hemp-derived CBD like company as a flash in the pan. This passion among the hundreds of and seeing people have great putting their livelihood in our we can make the world a better we did with coffee.” is a legacy strategy for the company Youngevity products lines, he and experiences with those products,” hands. They are doing that in place for everyone involved,” Youngevity’s approach has never and its international team of sellers. the rest of the corporate team Steve says. “We’re also focused increasing numbers because they Steve says. been speed over quality. Entering The Hemp FX line will continue to have also found their passion on international expansion and on are backed by a strong company distributors and family members sideline not sure it was going to Several Youngevity products the CBD market has been “a 5-year expand as Youngevity leads the as they build the 21-year-old acquiring companies that fit our that has the credibility of being a were there in New York during a work. Many people said this industry are designated “Be The labor of love,” Dave says. The industry in innovation and science company and its mission of mission as a company. The Hemp Nasdaq-listed company.” blizzard to ring that bell.” needs a simple line of products Change” products, and 100 company built their own plantation related to CBD. promoting health worldwide. FX line is our biggest opportunity The “deep dive” that Nasdaq and a simple way of marketing percent of profits from the sale of and has extremely high product Just as Steve tells distributors “My passion is growing the to date to spread the Youngevity takes into the company before Let’s start at the beginning them. But because of advances in those items are donated to the standards. They aren’t building a to find and promote their business, developing products mission and name worldwide.” approving it to be listed on the Although the company has an technology and our ability to arm foundation. exchange is significant. impressive timeline, the truth is that folks with technology, we’ve put our Other aspects of the “All of the third party validation the world wasn’t quite ready for distributors in a place where they foundation include a “Random that comes with this has given us a Youngevity in the beginning, Dave can market multiple lines.” Acts of Kindness Day” on the boost and we’re seeing respect for says. Dave believes the company’s first of each month, where YOUNG AND OLDER our company and a prestige that Dr. Wallach put his degree in longevity is based on people distributors and executives we have earned with our strong agriculture and his passion for the understanding what the company look for ways to leave their YOUNGEVITY’S 21-YEAR TIMELINE financial history and our track record environment and conservation in does and how they do it. And he’s community better than they of building a great company with play when the company began in not just talking about the direct found it. amazing products.” 1997. His scientific approach to the sales space. “My wife, Sunshine, and I CEO Steve Wallach says being business model began to draw in “We compete with everyone,” get out of bed in the morning 1997 1998 2011 2012 2017 2019 on Nasdaq has been a long- health and wellness experts, as well Dave says. “Youngevity has because this company pays time goal for this family-owned as product users who were blessed created the opportunity to an emotional currency. Be YOUNGEVITY IS YOUNGEVITY HOLDS YOUNGEVITY MERGES YOUNGEVITY YOUNGEVITY YOUNGEVITY business. with the growing line of products. compete with everyone. And The Change is very gratifying. FOUNDED TO FIRST CONVENTION IN WITH COFFEE BECOMES A FULLY UPLISTED TO TO HOST LARGEST “Ringing the bell on Nasdaq “We created the multi-vertical it’s because of our stick-to-it- ORGANIZE AND SPREAD UTAH WITH 100 COMPANY THAT REPORTING PUBLICLY NASDAQ CONVENTION EVER We are not just responsible to THE MESSAGE OF DR. ATTENDEES BRINGS IN DAVE BRISKIE, TRADED COMPANY was the culmination of years of approach to direct selling,” Dave iveness to our mission that we’ve our shareholders, we are also WALLACH’S DECADES OF NOW PRESIDENT OF planning and dreaming of that day,” says. “When we first did it, there succeeded. We’ve stuck to our socially responsible.” HEALTH RESEARCH YOUNGEVITY Steve says. “So many of our top were a lot of folks sitting on the guns, and now we’ve seen other

16 YOUNGEVITY.COM YOUNGEVITY.COM 17 SUCCESS PROFILES SUCCESS PROFILES

Louise and her husband, George, love how direct sales provides a Coming in consistent income. The Beyond two live in the beautiful Clutch city of Vancouver. ‘Plan A’ LOUISE ADRIAN BRINGS RICARDO ARELLANO FINDS 28 YEARS OF CONSISTENT A HOME FOR HIMSELF AND EFFORT TO YOUNGEVITY OTHERS IN YOUNGEVITY

BY KAYLA BAGGERLY BY KAYLA BAGGERLY

ouise Adrian is an industry leader with ven at his young age of 29, Ricardo 28 years of experience in the network Arellano is always looking for marketing industry, but every story has a opportunities to learn and improve his beginning. life. For example, his current choice L Louise’s first chapter as a marketer began Eof leisure reading is “The Laws of Success” with a party plan company. After two years, by Napoleon Hill. His ambition to learn and she became a six-figure income earner. She then share his wisdom with others has led to stayed with the company for 16 years while she success for this hard worker. consistently earned a significant income. Ricardo grew up in Tehuacan Pubela, Mexico, Louise then discovered Mialisia, and she and came with his family to the United States loved the company’s concept and versatility. at age 12. When he was 18, he began working She joined and helped founders Sean and in the restaurant business as a busboy and Annelise Brown build the company. When waiter. Three years later when he was 21, Youngevity acquired Mialisia in 2015, Louise Ricardo’s brother Alberto introduced him to network marketing. Ricardo was initially hesitant. His brother had been pursuing direct sales Ricardo Arellano attributes for about five years with little success. But much of his success to he stayed persistent and eventually became his wife, Mariela, who has a millionaire in his 20s. After watching his supported him every step of the way. Ricardo says “This business brother’s hard work pay off, Ricardo decided to the most important keys to give network marketing a try. success are sticking with the gives people He spent four years growing and learning basics and staying open to the industry. Then Ricardo, along with Alberto learning more. naturally to Louise. In 2017, she earned the Not only has network marketing changed her and their business partner Raul Luna, created self-esteem, Youngevity Clutch Award, which is given to life, but Louise says she has seen it change their own network marketing company, RicoLife, those who show support for others and set an the lives of others as well. For example, some which focused on nutritionally-charged teas and gives them example of great leadership. members of her team needed out of abusive supplements. Within a month of starting as a distributor with married, they are traveling together and Louise developed her leadership skills by situations. Direct sales provided them the Youngevity acquired RicoLife two years ago, Youngevity, Ricardo became a 4 Star Executive. spending more time side by side. learning how to succeed in network marketing. opportunity to get back on their feet. and Ricardo was happy to join a company that He is grateful for mentors who taught him Ricardo’s goals are to share his success with confidence She has earned significant and consistent “This business gives people self-esteem, matched his same vision of improving lives. the importance of always remaining humble, others. He wants to help people create the income by helping others to do the same. gives them confidence and helps build them regardless of money and success. residual income they are looking for. He hopes and helps “I invested in myself to learn my craft. It’s up. It’s a positive attitude zone,” Louise says. “I attribute much of my success to my wife, to show others there are more options than important to invest in yourself. I sought out “When people are in abusive situations, they’re Mariela,” Ricardo says. “She has been patient just “Plan A” and to introduce direct sales as people who could help me, paid for training, not getting positivity and self-esteem boosts at and encouraging whether we are working hard a viable option. To do this, he also speaks on build them up.” went to seminars, went to everything the home. Being involved in something like this can or enjoying the payoff from our hard work.” his podcast, Universidad Youngevity, where company had and learned as much as I could,” really give people the lift they need to make When the couple was dating, it was hard for he teaches others in Youngevity the secrets to she says. necessary changes.” “Youngevity them to see each other because Ricardo would success. Louise knows putting in the work and taking Direct sales has given Louise the flexibility often host multiple presentations in a day. “It’s not just finding a new prospect,” Ricardo every opportunity to improve is essential to to be a present parent for her two children is my Through his long work hours, Mariela always says. “You need to coach that prospect and became part of the robust and supportive success. She says success really comes down and now she can do the same with her two encouraged Ricardo to achieve his goals. help him or her to have success in network Youngevity family. to actions and effort. In fact, she believes grandchildren. Louise also spends her time “I have accomplished a lot of things in my marketing.” Louise says her career highlights include distributors cannot have expectations without using her knowledge and experience to coach home.” career because of the support of my wife,” Ricardo plans on staying with Youngevity and earning 30 incentive trips and being putting in the work. and train others in the business. She is excited Ricardo says. working on his own growth, aiming to become interviewed by Zig Ziglar because of her “Consistent actions equal results — there’s no about her future with Youngevity and is working After almost seven years of dating, the two an ambassador one day. business prowess. Growing her team comes shortcut,” Louise says. toward her goal of becoming a 5 Star Executive. married last September. Now that they’re “Youngevity is my home,” he says.

18 YOUNGEVITY.COM YOUNGEVITY.COM 19 SUCCESS PROFILES SUCCESS PROFILES

Marketing Raymond and Yolanda Brown who enjoy the opportunities to be inspirational speakers and international trainers. Along with winning Maestro Dynamic multiple awards, they were selected to ring the NASDAQ bell in Jan. 2018. MANFRED RAUNIGG GOES FROM MOZART TO MAJESTIC EARTH ON AROUND-THE- Duo WORLD JOURNEY TO RAYMOND AND YOLANDA SUCCESS HELP OTHERS TAKE FLIGHT

BY GREG BENNETT BY KAYLA BAGGERLY anfred Raunigg has come a long way from where he started life — in efore they found network marketing, every conceivable way. Yolanda Brown was a sales executive A classically trained conductor and and Raymond Brown was the owner of Mflautist originally from Austria with degrees from a business that was named one of the the Carl Orff Institute in Salzburg, Manfred found Bfastest growing small companies in Houston. himself drawn to the greenery and scenery of Although they were successful, they felt they New Zealand in 1983. weren’t in a place that was right for them and “That is when I started my journey toward began searching for something that fit their life optimum well-being — working toward a philosophy more closely. Their purpose in life balance in all aspects of my life, physical, mental, is to help others, and they wanted to maximize emotional, spiritual, financial and social,” he says. their opportunities to do so. That journey involved moving off the grid — When Raymond learned about network living off the land on the South Island of New marketing, he was intrigued by the idea of After becoming a father at creating his own residual income and the age 40, Manfred Raunigg freedom that came along with the industry. started his own movement — a non-musical one — Although it was an unfamiliar world to him, he Business into the world of network was willing to do whatever it took to be a part of marketing. it. Yolanda joined him in the pursuit, and within two years of starting at their first company, success Then, a miracle happened. everyone a chance to have success,” Manfred Raymond retired and sold his business. “After five years together, our miracle says. They discovered their second company, has allowed happened and Ana, who had been infertile, Manfred has seen how internal training Escape, when they were drawn in by their became pregnant,” Manfred says. “We knew from other network marketers makes all the Manfred and our idyllic lifestyle was no longer sustainable difference. product Zradical. Having experienced the movie outings, galas and recognition nights. and I needed to get back into the ‘real’ world.” “I learned everything I know from my upline positive effects of its key ingredient fucoidan, The couple believes that the most important Visiting friends introduced Manfred to network mentors,” he says. “I went to every training they joined Escape which became part of step to achieving success is to constantly work his daughter marketing and he knew he had found a way to event and convention. I participated in all “We want Youngevity in 2010. The power couple has on personal development. They say it isn’t earn money while staying true to the freedom conference calls. But the most important thing been sharing their enthusiasm for Zradical and possible to help others until you’ve helped he had grown to love. was what I learned while on three-way calls — 90 For Life ever since. yourself — and in that, one of their favorite parts to travel the “I didn’t want to go back to my past skills for following up with real prospects and hearing my people to The two are great leaders for their Youngevity of being leaders is watching others grow and making money, as that would have involved upline answer their questions.” team, which is named Majestic Eagles, where succeed. world. living a city lifestyle again,” he says. “I was not Business success has allowed Manfred and reach their the team focus is on community. One of their biggest accomplishments was willing to make that kind of compromise for his daughter to travel the world. He has the “We didn’t want it to be about Raymond and when one of their members won Rookie of the myself or my family.” freedom — and money — to support the arts in Yolanda,” she says. “We want it to be about a Year. The business model fit in well with Manfred’s his local community and to be involved with The “We love seeing our team members succeed Zealand — with the nearest neighbors with highest team of people making a difference.” lifestyle of simplicity and love. The mutual Rites of Passage Foundation. and be recognized for their growth and phone and electricity 10 miles away. Their weekly business meetings — dubbed support, cooperation and abundance mentality He even keeps up on his music as the contribution,” Yolanda says. “I developed a keen passion for growing “happy healthy hours” — are focused on fun found in network marketing allows Manfred to conductor of the local community orchestra. capacity. We The dynamic duo plans to continue down this organic food and the idea of self-sufficiency,” and love. It’s not about diving straight into a stay true to his ideals while earning a six-figure Manfred and Ana live in their ideal place, path of helping their team members reach their he says. presentation — it’s about making sure each residual income as a 4-Star Executive. with ocean on one side and mountains on the aspirations. At a gathering of like-minded people, love seeing individual feels welcome. They begin by asking “Youngevity’s unique business model of other. They have a large garden, an orchard, “We want people to reach their highest Manfred met Ana and the couple quickly built people about their lives and they make sure bringing a lot of network marketing companies chickens, ducks and two cats. capacity. We love seeing that. That makes our a life based on simplified living. Ana’s master to give every individual time to talk about under one roof has created a global online And no neighbors in sight. that.” hearts sing. As long as we can, we’re gonna gardening skills were put to good use and the themselves and their experiences. Along with shopping mall with the highest quality products All while running an international business on be doing this to help people like Dr. Wallach,” couple loved carefree, remote living. that, Yolanda and Raymond plan plenty of combined with a compensation plan that gives his own terms. activities for Majestic Eagles to enjoy, such as Raymond says. “That’s our dream and vision.”

20 YOUNGEVITY.COM YOUNGEVITY.COM 21 POWER UP Youngevity’s Better Health Challenge moves weight loss beyond the scale

or more than 10 years, based in the 90 for Life philosophy your lifestyle? Which one can you percentage are considered for the Youngevity has inspired and come with a series of recipes realistically do and enjoy?” overall competition. people to work toward and meal plans that qualify both as New this year is the team option, Each team selects a captain their wellness goals with nutritious and delicious. where participants can create who can elect whether or not to Fsome healthy competition. At its “Most people lose weight with a group of up to five people. participate in the weigh-ins or to core, the Better Health Challenge these diets,” says Sanjeev Javia, Working with a team can create just act as a mentor and resource aims to improve overall physical Youngevity’s nutrition expert. “The more collaboration, support and to the other people on the team. wellness through a three-month issue is, which one of the encouragement. The team’s total “Previously, the Better Health the Better Health Challenge. creating a community of like- it all, encouraging you on the abundant as the number of nutrition program supported by a three will body weight and successive body Challenge only reached people At the end of each quarter, a minded and passionate people great days and the unsuccessful participants. movement regimen and lifestyle fit weight loss actively trying to lose weight. Many Youngevity committee selects who are going through that days.” “It is amazing to watch that improvements. people — if they have been with winners based 50 percent on same journey,” Sanjeev says. Those who embrace the transformation,” Karen says, “We Participants subscribe to one Youngevity for a while — have percentage of body weight The Better Health Challenge Better Health Challenge receive want to expand our reach and of three innovative diet plans already hit their wellness goals, lost and 50 percent on their Facebook and Instagram plenty more than just weight bring that opportunity to more — Keto 90, Rev 90 or Wellness but on a team, they can coach transformation story. accounts help participants stay loss. They feel refreshed and people — because we see what 90 — based upon their personal and mentor other people. The The winners of each quarter in touch with that community of more motivated about life, have an impact it makes in their lives.” preferences and abilities. Just team option has brought more become semifinalists for the uplifting individuals all working more energy and feel satisfied like a wardrobe, there is not one- people into the fold,” says Karen annual convention. Finalists for improved health and by accomplishing a difficult task. diet-fits-all. All three programs are Thompson, marketing director for are chosen, with a Grand wellness. The positive outcomes are as Champion announcement at “In whatever program you’re Convention for the individual doing, we have a supportive and as well as team winners — who encouraging community,” Karen receive, among other things, says. “It’s not unlike what we TALK HEALTHY TO ME thousands of dollars in prizes. see in much of the direct selling Each week, Coach Sanjeev hosts a 30-minute motivational Any weight loss journey has its industry. People have individual Facebook Live Event and invites a guest to provide expertise battles, which is why Youngevity businesses, but they also have in the topic of nutrition, exercise, mindset and the Better Health creates and fosters a supportive a network to support them. Challenge program itself. Russell community to motivate That’s what’s so great about the For an extra pick-me-up, just say the word — to Alexa or your participants. challenges. We have fabulous, Echo Dot. After installing the correct app and technology, if you “What we’ve realized is the proven programs based on core simply say, “Alexa, what’s my flash briefing?” the device will play diet — although important — nutrition. But the part that makes the daily message from Coach Jeevers. actually comes secondary to it work is the community behind

85LBS LOST

Keto 90 Rev 90 Wellness 90 This diet plan is based on This one keeps the calories Wellness 90 combines the Jennifer low carbohydrates, moderate low and the nutrient density superpowers of fruits, vegetables, protein and higher fat intake. high, resulting in high energy. lean proteins, legumes, and The Diet is Keto 90 works well for people Designed for supporting healthy fats. This Mediterranean- IN THE DETAILS wanting a diet with a lot of metabolism, Rev 90 helps inspired diet is ideal for someone variety. Youngevity’s keto plan the body burn fat like is was wanting to ease into a sustainable differs a bit from other ketosis- designed to do. If you like a meal plan. inspired diets, so make sure short list of regimented foods, you review and understand the Rev 90 is your cup of healthy LBS LOST For more information, visit dos and don’ts. tea. 80 ygybetterhealth.com or find us on Facebook (@ygybetterhealth) and *Jennifer lost 70 lbs during the Instagram (@ygybetterhealth). competition.

22 YOUNGEVITY.COM 23 RECIPES Wellness90 A Dash of Directions Almond & Banana Shake 290 calories Steam eggplant until just soft to touch. 2 scoops TMR Vanilla Shake mix Place immediately into cold water. 1 cup cold water Once cool, slice eggplant length ways 1 small frozen banana while still keeping intact. Spread out 1/2 tsp. almond extract on baking tray, top each slice with 3-5 ice cubes sliced tomato, crumbled feta & Pizza Delicious Blend and enjoy Spice. Bake in oven at 180 (350F) for Explore the tastes behind Youngevity’s Better Health Challenge 10-15 minutes or until feta is browned. Saveur Italian Eggplant Top with fresh basil and squeeze of 129 calories lemon juice. Serve with salad greens Diets get a bad rep for passing over flavor and breaking for hunger. Call it Bland Central Station. Youngevity is 1 medium eggplant and greek yogurt mixed with lemon 1 small tomato juice and a sprinkle of Pizza Spice. not in the habit of letting down their customers — or their stomachs. Matched with the three Better Health Chal- 2 Tbsp. feta 2 tsp. Saveur Pizza Spice lenge nutritional strategies, here are three Youngevity shake recipes to shake up any breakfast routine with a Fresh basil burst of flavor and three dinner dishes that taste more like a restaurant special than a list of dos and don’ts. Lemon

Keto90 Rev90 TrueKeto Strawberry 2 Tbsp. lime juice FitShake Blueberry 1 tsp. chicken bouillon Shake Mix 2 Tbsp. coconut cream Smoothie Dash of cayenne pepper 1 scoop TrueKeto Shake Mix ½ tsp. Saveur Ceylon Curry 169 calories Saveur Himalayan Salt & Pepper, to 2 Tbsp. Heavy Cream ¼ tsp. chili 1 scoop FitShake Banana Creme taste 1 cup water ¼ tsp. garlic paste 1 cup cold water Handful of cilantro, roughly chopped 3-5 ice cubes ¼ tsp. ginger paste 25 fresh blueberries ( 1 cup) Blend and enjoy 1 serving of no-carb Miracle Noodles 3-5 ice cubes Blend and Enjoy Directions Quick and Spicy Directions Boil the chicken in 2 cups of water and Shrimp Sauté In a sauté pan, melt butter and sauté Taco Soup the bouillon until well cooked. Take out 27 g fat, 9 g net carb, 22 g protein red peppers, mushrooms, green 145 calories of the water and shred the chicken. ¼ cup cooked shrimp onions and romaine lettuce until 4 oz. boneless skinless chicken breast Add the shredded chicken back in 2 cups romaine lettuce, chopped well cooked. Then mix in lime juice, 2 cups water along with the Saveur Taco Spice. ¼ cup diced red pepper coconut cream, chili, garlic paste, 2 Tbsp. diced onion Cook over medium heat for 5-10 ¼ cup mushrooms ginger paste and water/vegetable 2 tsp. Saveur Taco Spice minutes. Top with chopped 2 green onions, sliced broth. Then add in shrimp and stir over 2 tsp. green onion, chopped green onions and cilantro. 2 tsp. butter low heat. Serve over cooked Miracle 2-3 Tbsp. water or vegetable broth Noodles.

24 YOUNGEVITY.COM YOUNGEVITY.COM 25 A World Tour of TASTE Inspired by cuisine from across the n 2017, Youngevity got a whole jar.” Saveur Natural Foods are nut-, and mixes have inspired the “Our distributors have embraced lot spicier. dairy-, gluten-, ETO- and PPO-free. creation of Saveur Make, Take the products. They love it. It fits world, Saveur Natural Foods adds variety Youngevity launched their There are also no calories, GMOs, and Freeze Workshops. Anyone with our healthy lifestyle and eating Saveur Natural Foods line of preservatives, anti-caking agents — distributors or customers — can and living younger for longer,” and flavorful delight to a clean-eating diet Iproducts exclusively in Australia or MSG in the products. Also, did gather a group of friends together says Sonja Torborg, Youngevity’s and New Zealand in June of 2017 we mention they’re vegan and to cook freezer meals using the Vertical Marketing Director. “The and later launched the products kosher? Because Colleen sure Saveur products. Not only is a spices can enhance the simplest to the United States, Canada and talks about that! Make, Take and Freeze Workshop dishes — even scrambled eggs.” United Kingdom in September. In To ensure the highest quality a good food strategy for busy August of 2018, Youngevity added of clean spices, Youngevity’s families, but it turns cooking into a balsamic vinegars to the spread manufacturer steam-sterilizes social and bonding experience. of tastes. every product — instead of using Colleen Walters, an Australian chemicals like most manufacturers. resident and spice connoisseur, To maintain the integrity of the is the brand champion of flavor and essential oils, the WHAT’S SHAKIN’? NOT SAVEUR. the products. Before joining ingredients are not ground to a After opening a new jar of Saveur spices, at-home-chefs will quickly Youngevity, Colleen owned a fine powder, but instead kept as notice no shaker top like a traditional container of spices. It’s not a company that developed all- bits and flakes. budget-cut blunder — it’s very much on purpose. Here’s why: spices, natural spices and blends. She has The Pizza Spice and Pasta Spice are often added over a steaming dish or pot. The steam can enter into blended her more than 20 years — both inspired by Italy — are the the holes, clumping up the particles and shortening the shelf life. (It’s of direct sales experience with easiest flavors for most people always about longevity with Youngevity.) Instead, use your fingers to BITTER IS BETTER her spice expertise to create the to integrate into their diet. After pinch and sprinkle, use a teaspoon to toss or pour what you think you’ll In August 2018, Youngevity added balsamic vinegars to the Saveur Natural Foods — a line of falling in love with the ease and need into the lid and then add to the recipe. Saveur party of flavors — Spiced Fig, Maple & Pear Balsamic over 40 pure spices, rubs, salts cleanliness of the spices, it’s time Also unique to the Saveur jars is the amber color. Although it’s Vinegar and Mango, Apricot & Strawberry Balsamic Vinegar. and mixes inspired by flavors from to branch out into flavors like the classy and earthy, the functional reason behind the color choice is These naturally sweetened vinegars can enhance savory around the world. Tandoori Spice inspired by India or preservation. Amber blocks sunlight from reaching and damaging the recipes like salsas, salads, and seafood or complement sweet When talking with people about the Ceylon Curry Spice inspired by essential oils within the spices. dishes like ice cream, cocktails or compote. the spice line, Colleen’s first instinct Sri Lanka. is to talk about “what’s not in the This array of spices, rubs, salts

26 YOUNGEVITY.COM YOUNGEVITY.COM 27 90 FOR LIFE IT ALL STARTS HERE SUPPORTING A HEALTHY BODY START PAK 2.0 HEALTHY LIFESTYLE The heart of what we do at Youngevity is helping people live healthier, happier lives. Our Healthy Body Start Pak was developed to provide YOUNGEVITY OFFERS IMMEDIATE SOLUTIONS THROUGH NEW HEALTH QUIZ the 90 essential nutrients we all need to thrive. The Healthy Body Start Pak is the starting point and we recommend it for every individual.

t the core of to form collagen in the bones, Youngevity’s wellness cartilage, muscle and blood product line is the vessels. It also aids in the Healthy Body Start absorption of iron. Scientific APak™– a part of the 90 For Life™ research is just beginning to system. Your body needs a wide uncover the numerous benefits of LOOKING OUT FOR range of vitamins, minerals, amino Vitamin D, which includes support acids, and essential fatty acids for bone, heart, immune and UNIQUELY YOU to function optimally. But many cellular health. of these nutrients are needed 12 Amino Acids. These All humans have basic nutritional needs — our Healthy Body Start in concentrations and are not “building blocks of life” combine available from food alone. That’s to form proteins. Their myriad Pak 2.0 supports those needs — but we understand that each why the 90 essential nutrients uses include growth, muscle individual has specific requirements and priorities. What are yours? form the foundation of the building and digestion. Amino To help you select the Healthy Body Start Pak best suited for you Youngevity Healthy Body Start acids are classified into three Pak™. groups — essential (the body specifically, we need to get to know you a little better. Our online The Healthy Body Start Pak cannot make them; they must be health quiz asks you questions about your goals and preferences brings together 60 minerals, 16 obtained from diet); non-essential and comes back with real health solutions — like a really in-tune vitamins, 12 amino acids, and a (synthesized by the human body); powerful blend of three EFAs — and conditional (essential when personal trainer. It suggests the Healthy Body Start Pak and other 90 carefully blended components the body is under stress or in Youngevity products to address your health concerns and goals. to create the optimal mix your poor health). body needs to thrive and feel 3 Essential Fatty Acids. Spend ten minutes with these questions — there are no “wrong” your best. That’s a grand total of The Omega-3, Omega-6 and answers, we’re just determining what’s right for you — and we can 90 reasons to love 90 For Life™. Omega-9 fatty acids are essential recommend solutions for some of your biggest health priorities. 60 Minerals. Minerals play to human health, playing an The foundation of health and many vital roles in the body, important role in a wide range wellness is good nutrition to help including bone-building and of biological systems such hormone synthesis. Macro- as reproductive, respiratory, support a healthy body. Youngevity® minerals, such as calcium and cardiovascular, mental and magnesium, are minerals the nervous, and eye health. Studies offers a line of wellness products to body needs in larger amounts, show that most people aren’t help you live your best life – for any Trace minerals, such as selenium, getting enough of these key copper and zinc, are necessary, nutrients. age, any lifestyle, any need. but needed in much smaller The Healthy Body Start Pak™ amounts. includes a 30-day supply of 16 Vitamins. Vitamins are nutrients in three flavorful Beyond Tangy Tangerine skin health. And Beyond Osteo crucial to normal growth and components: Beyond Tangy supports your body’s natural FX supports optimal bone development. Vitamin C, for Tangerine 2.0, Ultimate EFA Plus defense systems. Ultimate EFA and joint health. example, is used by the body and Beyond Osteo FX™. plus supports a heart, joint and

ONE DOCTOR’S MISSION. Dr. Joel Wallach’s groundbreaking medical and nutritional research on the health benefits of selenium and other minerals led to his discovery that all humans require 90 essential nutrients to achieve and maintain optimal health. He started Youngevity in 1997 with a mission of sharing the benefits of these 90 essential nutrients. He has studied nutrition for more than 30 years, and is deeply involved in ensuring that Youngevity brings cutting edge, innovative products to market to meet the needs of the To take the quiz, visit modern lifestyle. See how good you can feel when you use 90 essential nutrients for 90 days, a trusted approach to health used youngevityhealthquiz.com by many people around the world. or scan the QR code with your phone to take a healthy step *These statements have not been evaluated by the Food and Drug Administration. forward. These products are not intended to diagnose, treat, cure or prevent any disease.

28 YOUNGEVITY.COM SUCCESS PROFILES SUCCESS PROFILES

Levi Cabello is grateful to be a part of Youngevity, which Dreams From Start gives him peace of mind for the future of both health and Come True to Finish finances. LEADER CARMEN OSUNA LEVI CABELLO FINDS HIS TEACHES BY EXAMPLE THAT VOICE IN YOUNGEVITY ANYTHING IS POSSIBLE

BY KAYLA BAGGERLY BY KAYLA BAGGERLY

hen Carmen Osuna was 15 years hen Levi Cabello was 18, he made old, she came with her family to a bold decision — to never, ever California from Sonora, Mexico, work for somebody else — and looking for new opportunities. he has been his own boss ever WAlong the way, she owned a restaurant in Wsince. Denver and an interior design business in To stay true to his plan, Levi is no stranger to California. the concept of hard work. When he was young, “I learned you can change your life. You he worked on his family farm where he had to can make all your dreams come true just by find the balance between taking care of the changing the way you think,” Carmen says. animals and doing his homework. The secret? In November 2010, Carmen joined True2Life Finish everything he started. when a friend took her to a presentation where His success as an adult stems from his young she met Dr. Luis Arriaza. Later, Dr. Arriaza motto of finishing every project. introduced her to Youngevity, and she started “I will not leave the fight. I will fight until the down the path with the company. end. In having that mindset, I am fully committed Starting out was challenging because people to finding the way, to figuring it out, to finding the answers. I’m committed to finding the tools and resources I need to finish the goal,” Levi says. Right after Levi graduated high school, he “I don’t do moved to Los Angeles from Northern California, all the boxes in what he was looking for — a was already seeing financial results. Checks Carmen shares her knowledge where he created multiple businesses. business that had been in the market for at least started to arrive quickly, growing from $5,000 and success by hosting weekly While working in insurance and tax services, 10 years, was focused on the wellness industry, to $50,000. Through working at Youngevity, Youngevity. leadership and training. Levi began looking for something new and was based in the United States, and had at least Levi provides his family with financial support fresh when he received the “Dead Doctors 300 products. and has paid for his children’s college tuition I am Don’t Lie” CD in the mail. After researching Levi began searching for a mentor who was without needing to put in countless extra hours. is work. For me, it’s not. It’s a pleasure. It’s Dr. Wallach’s story and Youngevity, he felt he right for him when he found Dr. Luis Arriaza, the In achieving financial success, he says it is something that makes me feel good when I’m had found the gold mine. Youngevity checked leader of the Spartans organization. Dr. Arriaza important to always remember the core of the Youngevity.” doing it, so that’s why I’m doing it all the time.” was exactly what he had in mind and could company’s goal — listening and finding the right She spreads the word whenever she can, help him focus on the Latino community like solutions for others. passing out flyers to people and talking to he wanted to, since that was his main circle of “Whether it’s financial or health or anything whomever will listen. Her own family is involved influence. Levi signed up with Youngevity on else, it’s always about a solution for the told her that achieving success through a direct in the company as well. Her five sisters are Jan. 1, 2013, and joined the Spartans as the year problem. The reason I was so excited about sales company was impossible. Still, her strong distributors, and her three brothers and parents “One of the began. Youngevity is because it fits that formula. We sense of focus and desire to serve others kept love the products. Her 8-year-old son, Ulisses, When it came to starting fresh and beginning connect people who are going through a health her motivated. found his favorites in the Tangy Tangerine and his business with Youngevity, Levi knew it wasn’t crisis or people who need to increase their In addition, good leadership is the key to smoothies. Unlike most children who ask their biggest things going to be easy. He understood that ups and income with the solution of Youngevity,” Levi any successful business — and Carmen is no mother for candy, he asks for vitamins. downs would be a natural part of the process says. stranger to the concept. Carmen worked hard “A lot of people call me and say ‘Thank I have learned and that he’d have to be prepared for the time it For Levi, Youngevity is the perfect career that to become a 5 Star Executive and has won the you, Carmen.’ They tell me this product or this would take to attain the success he was looking allows him to direct his own life and share that Circle of Excellence and Circle of Honor awards opportunity helped them get their life back,” for. He also knew it would take a lot of work, liberty with others. for amazing leadership and guidance. Carmen says. make things happen,” Carmen says. is that I have discipline, organization and getting out of his “I have the power to speak, which I didn’t She also recently earned a spot in the Global She also attributes much of her success to For Carmen, Youngevity has been the ideal comfort zone. know I had,” he says. “One of the biggest things Revenue Share Bonus Pool — an elite bonus her partner, Norma Salgado. opportunity. The freedom of network marketing the power to He found that Youngevity was a different I have learned is that I have the power to impact that is very difficult to earn and has been “Without her, I don’t think I could make it. She has allowed her more time for family, as well type of business that opened up more time people.” achieved by very few people.. is always supporting me with my events. When as the opportunities to design her schedule, and freedom to build an income without being “I don’t do Youngevity. I am Youngevity,” I’m studying, she helps me with my son and to learn and to help others with health and impact people.” limited to a specific market. Within the first Carmen says, “People think doing Youngevity she is always making sure I have everything to finances. few months of working with Youngevity, Levi

30 YOUNGEVITY.COM YOUNGEVITY.COM 31 SUCCESS PROFILES SUCCESS PROFILES

Youngevity has given Gemma Baluyot Ko and her family the fulfilling — and healthy — life she’s Go Time always longed for. DELIBERATE DECISIONS Living SPUR A SPEEDY SUCCESS BY ANSALEE MORRISON BillboardGEMMA BALUYOT KO AND HER FAMILY ARE WALKING hese two know how to avoid wasting EXAMPLES OF HOW any time when following a promising opportunity. Less than two years YOUNGEVITY WORKS ago, Kuai Sheng Min (Kim) and his BY GREG BENNETT Twife Zheng Anchun (Lisa), let the Youngevity products change their lives — both with their emma Baluyot Ko and her late- professions and their health — and the lives of husband, Nick Ko, were looking for their family members. something to help their daughter’s “After using the products for two months, we eczema. Nick turned to the internet began to see our health improve and started Gfrom their home in the Philippines and was feeling young again,” they say. intrigued by what he read about the goji berry. This renewed youth persuaded this “We were happy with the results,” Gemma Taiwanese couple to join the Youngevity family says. “Then, we also found there was a as distributors. They took their new career business opportunity to put food on our table.” seriously, booking a flight just two months after The network marketing approach fit the Ko signing on to visit Youngevity headquarters. family well. They saw what the products did for They wanted to get to know the roots of their family members and shared the products Youngevity and understand how to hone the with others. They began to receive incentive business model for their own success. rewards, trips and income. “We wanted to immerse ourselves in learning “For 14 years we’ve been taking the product how Youngevity could make a difference in our lives,” they say. “After we came back, we were fully energized by the passion and commitment of the leaders and we knew this was the time to

and we are healthy,” Gemma says. “We allowed Gemma to live in a luxury condominium One of Kim and Lisa’s favorite things is traveling with their children. Because of “We were have built a legacy and have recovered our and send her three children to the prestigious their partnership with Youngevity, they financial standing from zero and have become De La Salle University in Manila, where her can travel often and expose their children happy with the instruments to touch people’s lives and make a two sons are studying engineering and her to different cultures and places. difference.” daughter is studying international language “We focus on Youngevity has given Gemma even more (Japanese). opportunities to succeed. And she’s seeing “We can also now afford to travel around the results. Then, our goals and develop our Youngevity empire.” failure is the best way to keep our dreams much of that success through face-to-face world,” Gemma says. When their plane landed back in Taiwan, they alive. As we continue to envision our dreams, contacts in and around her hometown of Pasig, For those considering the opportunities that hit the ground running. They practiced what the smaller the difficulties become,” they say. we also found Philippines. come with Youngevity, Gemma suggests setting constantly unlearn they had learned at Youngevity headquarters “We focus on our goals and constantly unlearn “Success comes from building relationships,” strong goals — and understanding why you and didn’t give up. what we already know in order to find that pure Gemma says. “I’m able to do that here. We can want to accomplish those goals — then getting there was what we already “We kept looking for the right people to do confidence in ourselves and in Youngevity.” keep constant communication and follow up to work. the right things. We copied the system in a Before joining Youngevity, Kim and Lisa with people within a day or two.” “Use the products and then share them — know in order simple way so everyone on the team could do had previously worked as insurance brokers, a business She appreciates the strength of the consistently and proudly — in home meetings the same thing,” they say. “We strictly selected providing people with safety and peace of Youngevity corporate structure, admiring its and business opportunity presentations,” she the people who were willing to join us. When mind. Now they provide their team — named debt-free stability. She also benefits from the says. to find that pure opportunity to the whole team is utilizing the system to change JDI — and customers with a new kind of safety company’s internet-based sales approach, When building the business, she suggests their lives and quickly advancing to the 1 Star and peace of mind through Youngevity’s allowing distributors to easily grow their income being teachable and enthusiastic, while confidence in rank, you know you are on the right track.” compensation plan and products. put food on from anywhere in the world. maintaining a thick skin to keep the naysayers It took only a speedy seven months from “The reason we love Youngevity so much “The products are clinically proven and tested at bay. joining to becoming 4 Star Executives. The is because of Dr. Wallach’s philosophy of and consumable,” Gemma says. “They are And to remain persistent. ourselves and in our table.” journey has not been without its challenges, but changing the world’s health concept. Also, the unique and affordable.” “Never give up,” Gemma says. Kim and Lisa face them with a positive attitude. incredible compensation plan is second-to- Plus, the relatively low cost of entry allows for It’s this drive that has her and her family living Youngevity.” “Inevitably, we have encountered many none,” they say. “This allows us to help ordinary faster earning and, eventually, income that has a healthy life — financially and physically. difficulties along the way, but experiencing people create extraordinary income.”

32 YOUNGEVITY.COM YOUNGEVITY.COM 33 LEADERSHIP information. What it proves to us is communicate from the outside PRINCIPLES that people don’t buy what you do; in, yes, people can understand people buy why you do it. People vast amounts of complicated This article is a transcript of don’t buy what you do; they buy information like features and Simon Sinek’s wildly popular TED talk “How Great Leaders why you do it. benefits and facts and figures. It Inspire Action.” This explains why every single just doesn’t drive behavior. When person in this room is perfectly we can communicate from the comfortable buying a computer inside out, we’re talking directly to THE from Apple. But we’re also the part of the brain that controls perfectly comfortable buying behavior, and then we allow an MP3 player from Apple, or people to rationalize it with the a phone from Apple, or a DVR tangible things we say and do. This from Apple. But, as I said before, is where gut decisions come from. Apple’s just a computer company. You know, sometimes you can There’s nothing that distinguishes give somebody all the facts and them structurally from any of their figures, and they say, “I know what competitors. Their competitors all the facts and details say, but it GOLDEN are all equally qualified to make just doesn’t feel right.” Why would all of these products. In fact, they we use that verb, it doesn’t “feel” tried. A few years ago, Gateway right? Because the part of the came out with flat screen TVs. brain that controls decision-making They’re eminently qualified to doesn’t control language. And the make flat screen TVs. They’ve best we can muster up is, “I don’t been making flat screen monitors know. It just doesn’t feel right.” Or for years. Nobody bought one. sometimes you say you’re leading Dell came out with MP3 players with your heart, or you’re leading CIRCLE and PDAs, and they make great with your soul. Well, I hate to break quality products, and they can it to you, those aren’t other body make perfectly well-designed parts controlling your behavior. It’s Author of Start With Why and Leaders Eat Last products -- and nobody bought all happening here in your limbic one. In fact, talking about it now, brain, the part of the brain that explains a powerful model for inspirational leadership we can’t even imagine buying an controls decision-making and not MP3 player from Dell. Why would language. that asks the question ‘Why?’ you buy an MP3 player from a But if you don’t know why you do computer company? But we do it what you do, and people respond By Simon Sinek every day. People don’t buy what to why you do what you do, then you do; they buy why you do it. how will you ever get people to The goal is not to do business with vote for you, or buy something ow do you explain organizations in the world — What’s your belief? Why does your how most of us communicate everybody who needs what you from you, or, more importantly, be when things don’t go whether it’s Apple or Martin Luther organization exist? Why do you interpersonally. We say what we have. The goal is to do business loyal and want to be a part of what as we assume? Or King or the Wright brothers — they get out of bed in the morning? And do, we say how we’re different with people who believe what it is that you do. Again, the goal better, how do you all think, act and communicate why should anyone care? Well, as or how we’re better and we you believe. Here’s the best part: is not just to sell to people who Hexplain when others are able to the exact same way. And it’s the a result, the way we think, the way expect some sort of a behavior, a None of what I’m telling you is my need what you have; the goal is to achieve things that seem to defy all complete opposite to everyone we act, the way we communicate purchase, a vote, something like opinion. It’s all grounded in the sell to people who believe what of the assumptions? For example: else. All I did was codify it, and it’s is from the outside in. It’s obvious. that. Here’s our new law firm: We tenets of biology. Not psychology, you believe. The goal is not just Why is Apple so innovative? Year probably the world’s simplest idea. We go from the clearest thing have the best lawyers with the biology. If you look at a cross- to hire people who need a job; it’s after year, after year, after year, I call it the golden circle. to the fuzziest thing. But the biggest clients, we always perform section of the human brain, looking to hire people who believe what they’re more innovative than all Why? How? What? This little idea inspired leaders and the inspired for our clients who do business from the top down, what you see is you believe. I always say that, their competition. And yet, they’re explains why some organizations organizations — regardless of their with us. Here’s our new car: It the human brain is actually broken you know, if you hire people just just a computer company. They’re and some leaders are able to size, regardless of their industry — gets great gas mileage, it has into three major components that because they can do a job, they’ll just like everyone else. They have inspire where others aren’t. Let all think, act and communicate from leather seats, buy our car. But it’s correlate perfectly with the golden work for your money, but if you the same access to the same me define the terms really quickly. the inside out. uninspiring. circle. Our newest brain, our hire people who believe what you talent, the same agencies, the Every single person, every single Let me give you an example. I Here’s how Apple actually Homo sapien brain, our neocortex, believe, they’ll work for you with same consultants, the same media. organization on the planet knows use Apple because they’re easy communicates. “Everything we corresponds with the “what” level. blood and sweat and tears. Then why is it that they seem to what they do, 100 percent. Some to understand and everybody gets do, we believe in challenging the The neocortex is responsible for WHO IS SIMON SINEK have something different? know how they do it, whether you it. If Apple were like everyone status quo. We believe in thinking all of our rational and analytical About three and a half years call it your differentiated value else, a marketing message from differently. The way we challenge Described as “a visionary thinker with a rare intellect,” Simon thought and language. The middle teaches leaders and organizations how to inspire people. A trained ago I made a discovery. And this proposition or your proprietary them might sound like this: “We the status quo is by making our two sections make up our limbic ethnographer, he is the author of two books: the global best seller, discovery profoundly changed my process or your USP. But very, very make great computers. They’re products beautifully designed, brains, and our limbic brains are “Start With Why: How Great Leaders Inspire Everyone to Take view on how I thought the world few people or organizations know beautifully designed, simple to simple to use and user friendly. responsible for all of our feelings, Action” and his newest book, “Leaders Eat Last: Why Some Teams worked, and it even profoundly why they do what they do. And use and user friendly. Want to buy We just happen to make great like trust and loyalty. It’s also Pull Together and Others Don’t.” He speaks around the globe changed the way in which I by “why” I don’t mean “to make a one?” “Meh.” And that’s how most computers. Want to buy one?” responsible for all human behavior, and has commented for local and national press, including The operate in it. As it turns out, there’s profit.” That’s a result. It’s always of us communicate. That’s how Totally different right? You’re ready New York Times, Inc. Magazine, NPR, BusinessWeek. Simon is an all decision-making, and it has no a pattern. As it turns out, all the a result. By “why,” I mean: What’s most marketing is done, that’s to buy a computer from me. All I adjunct staff member of the RAND Corporation, one of the most capacity for language. great and inspiring leaders and your purpose? What’s your cause? how most sales is done and that’s did was reverse the order of the highly regarded think tanks in the world. In other words, when we

34 YOUNGEVITY.COM YOUNGEVITY.COM 35 COMPENSATION PLAN 4 6 3 3 8% 8% 7% 6% 6% 8% 2% 300 6% 6% YES 75,000 $2,000 (1st 3 levels) $1,500 or 6,000,000 up to $190 up to Active 1 Star Active Ambassador Executive legs Executive (12) Individual Black Diamond 4 6 3 3 8% 8% 7% 6% 6% 8% 2% 300 YES 6% 6% 75,000 $2,000 (1st 3 levels) $1,500 or Diamond 3,000,000 up to $190 up to Active 1 Star Active Ambassador Executive legs Executive (12) Individual 4 6 3 3 8% 8% 7% 6% 6% 8% 2% 300 YES 6% 6% Ruby 75,000 $2,000 (1st 3 levels) $1,500 or 1,500,000 up to $190 up to Active 1 Star Active Ambassador Executive legs Executive (12) Individual 4 6 3 3 8% 8% 7% 6% 6% 8% 2% 300 YES 6% 6% 75,000 $2,000 (1st 3 levels) 750,000 Emerald $1,500 or up to $190 up to Active 1 Star Active Ambassador Executive legs Executive (12) Individual 6 3 3 8% 8% 7% 6% 6% 8% 2% 300 YES 6% 6% 5 Star 43,200 $2,000 (1st 3 levels) Individual $1,500 or Executive up to $190 up to Active 1 Star Active (9) Executive legs Executive 6 3 3 8% 7% 6% 6% 8% 8% 2% 300 6% 6% 4 Star 27,000 $1,000 (1st 3 levels) Individual Executive up to $180 up to Active 1 Star Active (6) Executive legs Executive 6 3 8% 7% 6% 6% 8% 8% 2% 2% 300 6% $800 3 Star 10,500 (1st 3 levels) Individual Executive up to $170 up to Active 1 Star Active (5) Executive legs Executive Only 1 Star Executives require a minimum of 12 personally enrolled qualified Brand Associates 12 personally enrolled qualified Brand require a minimum of Only 1 Star Executives to be the same the first time (does not have qualifying months of Star rank at any 2 consecutive Car bonus earned after month afterwards, as long the bonus will be paid out on any the car this has been accomplished, Once Star rank). details. on page 3 for Breakdown” “Car Bonus Payout to that Star Rank. Refer been meet for requirements have 6 5 6 8% 7% 6% 6% 8% 8% 2% 2% 2% 300 7,500 $600 2 Star (1st 3 levels) Individual Executive up to $140 up to Active 1 Star Active (3) Executive legs Executive

5, 6 8% 7% 6% 6% 8% 8% 2% 2% 2% 250 Active Sales 5,400 1 Star (1st level) $300 (1st 3 levels) or above (3) Executive Associates up to $100 up to

PQV = Personal wholesale orders plus personal retail customer volume. = Personal wholesale orders plus personal retail customer PQV 8% 7% 6% 6% 8% 200 Active 1,000 (1st level) Brand Brand Senior (1st 3 levels) or above (3) Preferred Preferred up to $35 up to Associate COMPENSATION Associates Customers or Customers

8% 7% 6% 8% $15 150 Sales (1st level) or above (3) Active Preferred Preferred Associate Associates Customers or Customers 8% 7% 8% 100 Brand Associate PLAN At Youngevity, we are committed to providing our distributors and customers with quality products, reliable services and amazing opportunities. The Youngevity compensation plan caters to distributors interested in earning different levels of income, rewarding them with generous percentages and bonuses. of share proportionate and up receive Qualified 5 Star Executive 50 5% Those interested in making enough each month to cover their car payment can use the compensation plan to do so. Those ready to build 5% Associate a downline strong enough to support their children’s college tuition dreams can also do so with Youngevity’s programs. For more information, visit youngevity.com/opportunity#compensation. Refer to page 2 for details page 2 for to Refer 2 Refer to page 3 for details. Training manual coming soon. manual coming details. Training page 3 for to Refer 1

company global business volume. company II. Car Bonus II. Car GQV 2 3 4 5 6 7 Infinity Bonus PQV (Personal Qualifying Volume) (Group Qualifying Volume) TGQV Group Qualifying Volume) (Total 1 8 9+ Bonus I. Coding III. Global Revenue Share Bonus Pool III. Global Revenue soon). details (coming manual for See training Team IV. Recognition: Rank Advancement, Circle of Honor Circle of Rank Advancement, Recognition: IV.

CEO QUALIFIED REWARDS QUALIFIED CEO GLOBAL RESIDUAL COMP. PLAN COMP. RESIDUAL GLOBAL ©2018. Youngevity. All Rights Reserved. (0718) • 2400 Boswell Road, Chula Vista, CA 91914 • 1-800-982-3189 • www.youngevity.com QUALIFICATIONS with own) Plan (including your the Global Residual Comp. of (GQV) through 3 levels Group Qualifying Volume extends due to rolls up 1 or more levels customer from a distributor/preferred when volume occurs Compression compression. in those levels. less than 50 PQV volume of number unlimited to a potentially 7 and higher earn a 2% Infinity Bonus paid on level and above 1 Star Executives Sales Associates. of through 6 generations levels Already Includes 2% Infinity Bonus. months, with no consecutive for three qualifications the applicable must achieve you each Ambassador rank, achieve To leg. single downline from any coming (TGQV) Group Qualifying Volume Total more than 60% of

Youngevity prohibits its distributors from making income earning claims in association with the promotion of Youngevity business opportunities. Whether an individual who becomes a Youngevity distributor will earn more than he or she pays for the COMPENSATION PLAN SUMMARY COMPENSATION 2 3 4

business opportunity depends on multiple independent and dependent variables that are impossible to predict, such as economic factors unique to each location where product sales are attempted and the sales talents of each individual distributor. 1

36 YOUNGEVITY.COM YOUNGEVITY.COM 37

------$90 $90 $65 $260 $105 $170 Total Total Total (Includes Fast Start Bonus) (Includes Fast Start Bonus) (Includes Fast Start Bonus) ------$15 $35 $100 $140 $170 $180 $190 (Paid up to) ======(max group payout) Cumulative Payout Cumulative ------$0 $0 $0 $70 $70 $70 Become CEO qualified by purchasing any CEO by purchasing any CEO qualified Become Mega Pak* Sales Associate of rank a lifetime Must have or above (SA-A) Fast Start Bonus Fast Start Bonus Fast Start Bonus personally enrolled Distributor who purchases any who purchases any personally enrolled Distributor CEO Mega Pak.* Receive a $70 Fast Start Bonus (FSB)** for any a $70 Fast Start Bonus (FSB)** for Receive FAST START BONUS (FSB) START FAST CEO Mega Pak Bonus Qualifications + + + + + + ------$35 $90 $90 $65 $190 $100 (Paid up to) (Paid up to) (Paid up to) Cumulative Payout Cumulative Payout Cumulative Payout Cumulative ======+ + + + + + ------$65 $40 $30 $10 $15 $20 $10 Coding Bonus Coding (Based on time of enrollment) (Based on time of + + + + + + + + + + + + + + + $20 $15 $10 $10 $10 $15 $15 $65 $20 $20 $40 $65 $65 $40 $30 $40 $30 $10 $30 $10 $10 Coding Bonus Payout Coding Bonus Payout Coding Bonus Payout Coding (Based on the time of enrollment) (Based on the time of enrollment) (Based on the time of enrollment) (Based on the time of Cumulative Payout Details Payout Cumulative of depends on the rank received payout cumulative The of the enrollee joins, not rank the enroller on day product is purchased. the enroller on date EXAMPLE (1SE). 1st and is a 1 Star Executive on August Michelle enrolls Steve 8th. On August buy his CEO Mega Pak on August to waits Steve (2SE). Michelle receives a 2 Star Executive 8th, Michelle becomes Payout not $140 Cumulative (1SE rate) Payout $100 Cumulative (1SE) at the time of a 1 Star Executive she was because (2SE rate) enrollment. Steve’s

Dave Dave Steve Steve Steve Steve

Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Michelle Who’s Coded to Enrollee to Who’s Coded Enrollee to Who’s Coded Enrollee to Who’s Coded Rank Associate and higher Brand Associate Brand 1 Star Executive (1SE) 1 Star Executive (2SE) 2 Star Executive (3SE) 3 Star Executive (4SE) 4 Star Executive (5SE) 5 Star Executive Sales Associate (SA-A) Sales Associate Senior Associate (SR-A) Senior Associate Rank Rank Rank (or higher) (or higher) (or higher)

1 Star Executive (1SE) 1 Star Executive 2 Star Executive (2SE) 2 Star Executive 1 Star Executive (1SE) 1 Star Executive (1SE) 1 Star Executive 2 Star Executive (2SE) 2 Star Executive 3 Star Executive (3SE) 3 Star Executive 2 Star Executive (2SE) 2 Star Executive (3SE) 3 Star Executive 4 Star Executive (4SE) 4 Star Executive 3 Star Executive (3SE) 3 Star Executive (4SE) 4 Star Executive 5 Star Executive (5SE) 5 Star Executive 4 Star Executive (4SE) 4 Star Executive (5SE) 5 Star Executive 5 Star Executive (5SE) 5 Star Executive

Sales Associate (SA-A) Sales Associate (SA-A) Sales Associate (SA-A) Sales Associate Senior Associate (SR-A) Senior Associate Senior Associate (SR-A) Senior Associate (SR-A) Senior Associate

CODING BONUS PAYOUT BREAKDOWN PAYOUT BONUS CODING

EXAMPLE #1 EXAMPLE #3 EXAMPLE the time of enrollment, which starts a new coded group. coded enrollment, which starts a new the time of the difference by bonuses are determined Downline and the Enroller’s rank the upline coded between group. coded #2 EXAMPLE A coding bonus generates commissions when a CEO commissions bonus generates A coding Mega Pak* is purchased. at rank their coded by Enroller’s bonus is determined How Coding Works Coding How *Also known as the Business Builder Kit *Also known a $200 FSB. Pak that is $599 USD pays BellaVita are $100. Any CEO Paks International only. US packs **Applies to Michelle has a lifetime rank of 5 Star Executive (5SE). Michelle gets $190 payout + $70 Fast Start Bonus (FSB) when Steve + $70 Fast Start Bonus (FSB) when Steve (5SE). Michelle gets $190 payout 5 Star Executive of rank Michelle has a lifetime below. is shown coding Steve’s 1 – Michelle Enrolls Steve: Week purchases a CEO pack. + $70 Fast Start Bonus (FSB) and gets $100 payout Steve (1SE) and enrolls Dave. 1 Star Executive is building and makes Steve Now below. is shown coding Dave’s Enrolls Dave: 2 – Steve Week purchases a CEO pak. when Dave Michelle gets $90 payout receives + $70 Fast Start Bonus (FSB), Steve gets $35 payout (SR-A) and enrolls Jim. Dave Senior Associate is building and achieves Dave below. is shown Enrolls Jim: Jim’s coding 3 – Dave Week $90 payout. and Michelle receives $65 payout

CUMULATIVE PAYOUT EXAMPLE PAYOUT CUMULATIVE CEO MEGA PAK BONUS BREAKDOWN CEO MEGA PAK

38 YOUNGEVITY.COM YOUNGEVITY.COM 39 Dec Dec Dec $1,500 $1,500 $1,500 5SE NPQ 5SE NPQ 5SE NPQ Nov Nov Nov $1,500 $1,500 $1,500 5SE NPQ 5SE NPQ 5SE NPQ Oct Oct Oct $1,500 $1,500 $1,500 5SE NPQ 5SE NPQ 5SE NPQ Sep Sep Sep $1,500 $1,500 $1,500 5SE NPQ 5SE NPQ 5SE NPQ $0 $0 Aug Aug Aug SR-A SR-A $1,500 5SE NPQ $0 $0 Jul Jul Jul SR-A SR-A $1,500 5SE NPQ Earn $1,500 Car bonus if qualified 5SE and not Jun Jun Jun $300 $300 *1SE *1SE $1,500 5SE NPQ ONLY May May May $300 *1SE $300 *1SE $1,500 Enrollee places his initial order for 250 BV on Aug 1st. The week the order is placed is called the is called the order is placed week 1st. The 250 BV on Aug his initial order for Enrollee places to ensure that the Week the Qualification waiting period after week There is a 2 week. Qualification be paid out. to Enroller meets all the requirements (See Requirements Above) bonus 26% will be out paid as a weekly If all the requirements are met then Quick Start Bonus of period. waiting the 2 week after the Monday Enroller on Enrollee’s order = 250 BV X 26% $65.00 26% QSB paid to month. the next on Enrollee the 15th of the normal residual payout Enroller will also be paid out ½ of = 250 BV X 4% $10 the normal residual based on Enrollee’s frontline placement ½ of the the enrollee will earn ½ of above 8 levels the upline up to fund the Quick Start Bonus Program, To to earn 8% Uni-level to schedule were period. So if they earned during qualification normal commissions 7% will earn 3.5% Bonus Commissions, earn 4% Quick Start Uni-level will now they Bonus Commissions and so on. Quick Start Bonus Payout Example Quick Start Bonus Payout 5SE NPQ $0 Apr Apr Apr 3SE 4SE 3SE $800 $1,000 5 STAR EXECUTIVE (5SE) 5 STAR Share Pool (NPQ). Earn $2,000 if qualified 5SE and 2% Revenue the 2% Revenue for Share Pool qualified (PQ). $0 $0 Mar Mar 3SE Mar 3SE $800 SR-A $0 $0 $0 Feb Feb Feb 2SE *1SE SR-A 1% is paid in proportion to each qualifier’s Team BV each qualifier’s 1% is paid in proportion to divided among all qualifiers 1% is evenly BV not under another pool qualifier your 100% of Count your downline BV under other pool qualifiers who are in Plus 50% of 1 2 3 4 Commission Example the past 12 months ending January 5SE or more in 9 of 2018 will earn in 5SE pool. who achieved Anyone *Eligibility to share in 2% of company BV each month requires you to reach 5 star or above and achieve 500,000 OGV for 9 out of the last 12 months. 9 out of for 500,000 OGV and achieve reach 5 star or above to BV each month requires you company share in 2% of *Eligibility to $0 $0 $0 Jan Jan Jan 2SE *1SE *1SE 1%

Divided Evenly RANK RANK RANK PAYOUT PAYOUT PAYOUT Breakdown Breakdown Breakdown

1% 26% PAID WEEKLY 26% PAID MONTHLY PAID ½ NORMAL RESIDUAL Proportional Must be paid at BR-A or higher Must be the Enroller Enrollee (frontline placement to Enroller) enrolled: 08/01 to Enrollee (frontline placement to 30% QSB (26% actual to earn up 1st. Enroller is qualified Enroller enrolls Enrollee on Aug from the first 30 days for depending on placement) normal residual payout, QSB and ½ of Enrollee join date.

2 1

Effective January 1, 2018, enjoy up to 30% Quick Start Bonus (26% actual QSB paid weekly & ½ of the normal residual paid on the 15th of the following month) on the BV of newly enrolled Distributor’s (or customer’s) (or customer’s) enrolled Distributor’s newly month) on the BV of the following the normal residual paid on 15th of & ½ of January 30% Quick Start Bonus (26% actual QSB paid weekly up to Effective 1, 2018, enjoy enrollee. total per new to 750 BV These bonuses are paid on purchases up January from the first order. Prior to from the join date. 1, the Quick Start Bonus will be paid on purchases within 30 days purchases within 30 days commissions. 750 within the month will be paid out in regular upline unilevel of BV in excess Any GLOBAL REVENUE SHARE BONUS POOL* Requirements Quick Start Bonus Example Quick Start Restart an order in the Past 12 months from placed Enrollees who has NOT A Quick Start Restart will trigger for in the Enrollees lifetime. out Once Bonus only pays This placed. the last month an order was the end of QUICK START BONUS QUICK START

JOHN MARIA PEDRO Start earning a car bonus after 2 consecutive months of qualifying at any Star rank the first time (does not have to be the same Star rank). Once this has been accomplished the car bonus will be the this has been accomplished rank). Once to be the same Star the first time (does not have qualifying months of Star rank at any 2 consecutive bonus after Start earning a car that Star Rank. been met for month afterwards, as long the requirements have paid out on any qualifying the requirement of 2 completes in Feb is 2SE, This Rank achieved qualifying months of Star rank. at any in Jan is 1SE so that starts the 2 consecutive Rank achieved For example: bonus will be paid out. in Mar so the $800 car 3SE is achieved Star rank. months at any consecutive

EXAMPLE #2 in Mar was achieved months. 3SE consecutive it does not satisfy the first time, 2 qualifying the requirement of Star rank not consecutive 2SE & 3SE was at any in Jan, SR-A Feb and 3SE Mar. Since achieved 2SE was been have the requirements any month afterwards once car bonus will be paid out on Now the rank). to be the same Star have rank the first time (does not of qualifyingand Apr, this satisfies the requirement Star at any rank the Aug because for Jul & was not paid was paid. Car Bonus of $300 & Jun so Car bonus for May was made or higher) Associates that Star Rank. *1SE (requires minimum 12 personally enrolled qualified Brand met for each month. $1,500 for bonus of the car Sep thru Dec paying made for only SR-A. 5SE (NPR) was was achieved 1 STAR EXECUTIVE (1SE) ONLY Requires minimum 12 personally enrolled qualified 1 STAR or higher. Associates Brand *1SE (requires minimum 12 personally enrolled qualified Brand Associates or higher) was achieved in Jan and Feb, This satisfies the requirement of qualifying at any Star rank the first time (does not have to be the same have rank the first time (does not of qualifyingThis satisfies the requirement any Star at in Jan and Feb, was achieved or higher) Associates *1SE (requires minimum 12 personally enrolled qualified Brand only SR-A, 3SE was was achieved the rank not paid in Mar because that Star Rank. Car Bonus was been met for the requirements have month afterwards once bonus will be paid out on any the car Now Star rank). was not was paid. Car Bonus of $300 & Jun so Car bonus for May was made or higher) Associates paid out, *1SE (requires minimum 12 personally enrolled qualified Brand $800 was bonus of in Apr so the car accomplished each month. $1,500 for bonus of the car Sep thru Dec, paying made for only SR-A. 5SE (NPR) was was achieved the rank because Jul & Aug paid for EXAMPLE #1 to be the have rank the first time (does not of qualifying in Jan and 2SE Feb, this satisfies the requirement any Star at was achieved or higher) Associates *1SE (requires minimum 12 personally enrolled qualified Brand made paid out, 4SE was $800 was bonus of in Mar so the car accomplished that Star Rank. 3SE was been met for the requirements have month afterwards once bonus will be paid out on any the car Now same Star rank). each month. $1,500 for bonus of the car the remaining months, paying for achieved $1,000 and 5SE (NPR) was the Car bonus of Apr, paying for EXAMPLE #3: CAR BONUS PAYOUT BREAKDOWN BONUS PAYOUT CAR

40 YOUNGEVITY.COM YOUNGEVITY.COM 41 OPPORTUNITY ON THE HORIZON A CHANGE FOR THE BETTER IS CLOSER THAN YOU THINK.

While it may be cliche, it’s also true. Youngevity has something for everyone. “I can take a room of 500 people and ask how many of them have their favorite prod- ucts in our essential oil line, and some hands will go up,” Steve Wallach says. “Some will say they are most passionate about the services we sell or the cosmetics.” And just like distributors can pick which product lines to promote, they can also select their strategy for growing their business. “This isn’t a one-size-fits-all company,” Michelle Wallach says.

COMING TOGETHER of time freedom and working a business is as easy as scroll, One of the primary benefits wherever you want is being click, like. of network marketing is the touted like a new revelation to Ten years ago, online shopping community that develops people,” Michelle says. “Uber wasn’t as trusted or as common, within the organization and its and Lyft have exploded onto but today shopping on our suborganizations or downlines. the scene with those traits for phones is second nature. “Youngevity has the benefit of their operators. Millennials in “With all these factors coming tying everyone together through particular crave control of their together, the opportunity has the community of Youngevity,” schedule. And network marketing never been more perfect for Steve says. has been offering these benefits network marketing,” Michelle for decades. And now people says. “There is zero reason you THE PERFECT COMBO are seeing the brilliance of our can’t be successful. When people The convergence of the gig business model.” put up their barriers and reasons economy and the realities of the In addition to perfect they can’t do it, I share our history nation’s economy are converging economic timing, it’s also ideal with them. We didn’t have any of to make it a perfect time to technological timing. With apps today’s technological luxuries, pursue network marketing. and social media extending and we still grew our business. “It’s amazing that the idea people’s reach, the ability to grow Anyone can succeed today.”

TIPS TO BECOME A SUCCESSFUL DISTRIBUTOR While Youngevity has “The opportunity old, young, male, female, educated and street smart distributors, the successful ones have mastered at least has never been one of these traits. Passion for the product. more perfect If you don’t adore them, how can you help other people to fall in love with them? for network Passion for other people. Network marketing is a culture of people helping marketing.” people. It’s in the DNA of the industry — I help you, you help me.

Passion for the mission. Any way you sell it, network ACTION! marketing is all about giving Now that you know the vision and people the best gift you message of Youngevity, find out can give — a better, freer, more at youngevity.com or talk to healthier tomorrow. the distributor who introduced you to this way of thinking and living.

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